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3 Initiatives at Sea Otter Pushing for a More Inclusive Bike Industry

Apr 23, 2024 at 13:05
by Izzy Lidsky  
The Women s Uplift Industry Meeting at Sea Otter Classic
The Women's Uplift Industry Meeting at Sea Otter Classic

Words & Photography Lzzy Lidsky


New bike tech and exciting race results weren't the only things making a splash in the industry at Sea Otter Classic. Several non-profits and brands partnered to put on panels and events highlighting places where the industry has struggled to break the mold of who product and events have previously been catered towards.

You guessed it, I'm here to talk about inclusion in the industry and a few of the folks who went out of their way to bring awareness to it at Sea Otter Classic.


The Women s Uplift Industry Meeting at Sea Otter Classic
Left to right: Kate Veronneau, Rebecca Rusch, Lisa Bourne, Anne-Marije Rook.


1. Opportunities for women in media in the cycling industry.

Thursday afternoon, endurance legend Rebecca Rusch was part of a panel alongside Cycling Weekly Editor, Anne-Marije Rook, Director of Women's Strategy at Zwift, Kate Veronneau, and former Executive Director of Outdoor Afro, Lisa Bourne. The panel was moderated by Rachel Burnside of Shift Active Media and introduced by Kathryn Taylor of Feisty Media. The panel discussed specifically opportunities for women in media in the cycling industry and different ways in which those on the panel had found it.

Each speaker discussed female mentors they'd had throughout their careers and the importance of having other women to look up to in their industries and sports. They also touched on men who had opened doors for them whether it had been a boss or someone working at a brand sponsoring them. Rusch shared an anecdote from her weekend where she'd been on a ride with a young female racer who had told her that she [Rusch] was the racer's version of Taylor Swift.

One of the overarching themes of the panel was the importance of being able to create opportunity for other women in the industry where those on the panel had either had to fight to create it for themselves or had a door opened by someone else to give them an opportunity they otherwise would not have had.


Rebecca Rusch speaks at the Women s Uplift Industry Meeting
Rebecca Rusch speaks at the Women's Uplift Industry Meeting


2. Panel on the importance of creating and fostering diverse spaces in the cycling industry.

Another panel took place in the beer garden Saturday afternoon hosted by the Roam Collective, a non-profit born out of the all-women's bike festival to celebrate and uplift diversity and inclusion in the bike industry. The panel was comprised of Brooke Goudy, the Co-Leader of Black Girls Do Bike and the founder of Rowdy Goudy, Alexa Everson who helps to run the Abundance Project and is a member of the Black Foxes, Annijke Wade, an adaptive mountain and gravel cyclist and the founder of Dirtbound Cycling, and Patty Valencia, a freelance photographer and cinematographer in the bike space who has worked with the Roam Collective over the years.

This panel focused more on the importance of creating and fostering diverse spaces in the cycling industry. They touched on a feeling of belonging being as much of a barrier as cost and knowledge. Another common theme was story and narrative around cycling and the need for both diversity in the stories to be told as well as diversity in those telling them. They noted the benefits of not only being able to control one's own narrative as an athlete, model, or subject, but also the benefits of hiring teams behind the camera that understand these experiences.


A panel put on at Sea Otter Classic by Sierra Nevada and the Roam Collective
Left to right: Patty Valencia, Alexa Everson, Brooke Goudy, Annijke Wade.


3. Size inclusivity workshop with Shredly

Women's cycling apparel brand Shredly also hosted a sizing inclusivity workshop with athlete Marley Blonsky. Blonsky is the founder of the All Bodies on Bikes movement which fosters size inclusivity in the bike community. Blonsky's work with the brand as well as others such as Osprey and Velocio, began when she started shopping around a database she'd created of 2000+ people who wore extended sizes with their measurements and information on how different products fit them in order to better inform brands on how to develop truly inclusive sizing. Since, she's helped brands like Osprey not just extend the sizing of product, but re-engineer them so that they actually accommodate the needs of those wearing them.

Blonsky is in the process of releasing a capsule collection with Shredly of which some of the pieces feature a manatee graphic. The graphic comes from a video she posted to Instagram crashing on an airbag that received three million views and a comment that said 'you have the fitness of a manatee.' Although the comment was clearly intended to hurt Blonsky, she did some research and found that manatees can accelerate from 4mph to 20mph almost instantly and chose to embrace the comment, changing the narrative.

Blonsky continues to work to bring a more size inclusive attitude to the cycling industry through her database as well as working as a product tester and model to help market brand's size inclusive lines.


Marley is both an athlete for Shredly and helps the brand develop their products.
Blonksy with the Shredly tent.
Marley Blonsky s Shredly Capsule Collection logo
The Manatee emblem for Blonsky's collection.



The presence of these events and panels as well as the number of women's specific brands at Sea Otter this year is a mark that change is certainly happening in the industry. As consumers, participants, and industry folks, Patty Valencia reminded us to 'be vulnerable' in how we choose to interact with others in the bike world, whether its who you invite on a ride or who you hire as the photographer for a product release. It's also important, as Goudy said, to find joy in our privilege.

We are all pretty darn lucky to consider ourselves 'in the bike industry' whether that's as someone who simply likes to ride their bike or someone like me who makes a living from the media end of it, and there's joy to be found in those experiences alone. Allowing others to find that joy whether it be through size inclusive products that allow them to recreate comfortably, organized women's and/or BIPOC rides, or simply not being a jerk in the Pinkbike comment section when something breaks the mold of what you consider 'worthy,' is one way in which all of us can continue to welcome others into the space and grow the cycling industry.

It was fantastic to see so many different events and panels happening at Sea Otter around this topic and something I hope to continue seeing not only talked about but acted on.

Author Info:
izzylidsky avatar

Member since Nov 5, 2020
18 articles

163 Comments
  • 116 13
 Great idea. I’m all for it. They’re forgetting to mention the cost of bikes, which in itself excludes the majority of people.
  • 21 1
 They did mention the cost as a barrier to entry though.
  • 15 4
 I know it’s still a lot of money for many, but you can get a very capable new hardtail for approx $1,000 USD. And the secondhand bike market is really good for buyers right now.
  • 7 5
 @AndrewFleming: I wouldn’t say the secondhand market is all that great for buyers right now.

Not sure what the states is like but in Canada people are still living off the “Covid price” of bikes and hoping to get new prices for bikes that are clapped or 2+ years old… But agreed, capable hardtails for $1000 with good compensate is perfect right now.
  • 1 1
 @Schowny: Sorry. Fat fingered this one. No reply.
  • 8 1
 @Schowny: So true. I just went through the process. Settled on a new brand from one of your Canadian manufacturers, but I was shocked what some people were asking for their used bikes. Some decent deals, but new turned out to be a better deal for me all things considered. There are some good used deals, but most people still have (IMO) unreasonably high expectations for what their whip can fetch. Cars included. Saw someone peddling a 15yo Tacoma last week that was weathered beyond belief and had 265K miles on it. The KBB on it was barely $5K. They were asking $10K (firm). For a rig with 265K miles on it. Inflation + Covid has done wacky things to peoples brains.
  • 4 0
 @Schowny: Interesting, I’m seeing the secondhand online market filled with bikes bought during/right after Covid and they aren’t selling as fast as they have so prices are coming down. Shops are also dropping prices on old inventory for cash flow.
  • 4 2
 Ozark Trail $300. Poseidon Norton $699. Both of these would certainly get you riding in the woods with your friends and are both completely upgradable. Are these capable race rigs? No. Are they just fine for the first five+ years of riding? Yes.
  • 2 0
 @Lousicle: seriously. Just like a new driver, you should start out with something cheap and basic. The rigid Hardrock I started out on was great, and taught me a lot about basic bike repair.
  • 6 0
 They did mention it LOL

“ They touched on a feeling of belonging being as much of a barrier as cost and knowledge.”

Hahahaha
  • 4 1
 Came here to say just that. I'm honestly beginning to hate the word inclusive. There are shops who hang a flag in their window and are considered "inclusive" all the while treating everyone who walks through the door like dog shit. Symbols don't match reality. The word we should be striving harder to meet the standards of is "equitable" - from pricing to trail building. Not all bikes should be $5000 and not all trails new should be blue and green.
  • 6 0
 @scrawnydog: Treating everyone like shit sounds inclusive to me. That’s equality.
  • 104 7
 MTB has been very inclusive. It's one of the things I enjoy about it. Most riders on the trail are stoked with you or at worst, indifferent to you. Try going surfing or to a golf country club if you want to experience exclusivity.
  • 26 3
 Good point. Skateboarding is even better at it, I'd add.
  • 33 48
flag SacAssassin (Apr 23, 2024 at 21:21) (Below Threshold)
 Everyones all about inclusivity until a dude decides to shower in the girls locker room. Then its all "pervert" and "pig".
  • 13 2
 @suspended-flesh: Being a skater since the late 80's, (yes, I'm old and dying) I've experienced a lot of gatekeeping in skateboarding. Even though they "advertise" themselves as being the sport for outcasts and misfits (what drew me in in the first place), I quickly came to realise that you were either accepted by the incrowd or not. Casing point for me is the whole Thrasher SOTY election, wich is regarded as the most significant award that you can ever win as a pro skater. The whole thing is just one big popularity contest from the Thrasher editorial crew. The can literally make or break your career if you don't sit right with a certain group of people. Same principle also applies on a more local level, where the local powers that be dictate if you're "cool enough" to be part of.

I've never had the same vibe from the MTB scene, most people seem more laidback and less judgemental. At least in my experience.
  • 7 2
 i once went golfing, pricks on there think their f**** tiger woods , only they dont have the money
  • 18 5
 I've found road biking to be pretty gatekeep-y. I never really road on the road until about 15 years ago when I first moved to a larger urban area, I bought an old steel road bike just to commute and head around town on and got invited on a group ride by my neighbor. I showed up in my typical riding gear, and got all the stares and bullshit comments from these guys all on new plastic road bikes. I however was in excellent shape at the time and half-wheeled those dudes around the park for 30 miles. Then I was a sand-bagger, but I'd rather be a sand-bagging Fred then try to bust someone's balloon for riding a 30 year old bike.
  • 21 10
 Wesleast is spot on


MTB is exclusive it feels like they’re trying to solve a problem that doesn’t exist in our sport
  • 14 13
 @meathooker: Agreed. These girls are whining about a problem that is only in their heads. The only real gatekeeper to proper "mountain" biking is geography.

How about they try to get more women watching the WNBA?
  • 3 1
 @ westeast perfectly stated...my experience exactly
  • 4 0
 @Exbow: No ageism here - I've been skating since clay wheels LOL. What you say is also true. I was thinking more about racial and socioeconomic inclusion and the cost of entry ($100 give or take). I live in SF right by a skatepark and live on a street where the skate crews hang out and party (GX1000, etc) and they are nothing if not inclusive. But like anything, you gotta be cool and not a kook. Jake RIP was the biggest gatekeeper in the scene and you're right about SOTY. MTB is better at that because we're almost all uncool kooks
  • 6 6
 @Aleven: that might not be your experience but it has been their experience so please before you gaslight and say that it hasn’t happened to you so it doesn’t happen think about being in some shoes other than yours and how difficult it can be!
  • 2 1
 @hannprestwich: Yup. You're pointing out what seems to be the prevailing attitude with most of the negative comments here; people seem to think that because they themselves haven't experienced the barriers talked about in the article then those barriers don't exist or are imagined. The irony of course is that those attitudes are the very ones being talked about in the article.
  • 1 0
 @hannprestwich: Gaslighting is the intent to manipulate. I'm just calling it like it is. No one is gatekeeping mountain biking from anyone. I'd love to hear stories if that is actually happening.

@synchro: The only barrier touched on in the article is the "feeling of belonging being as much of a barrier as cost and knowledge". If people want to ride with others that share the same shape/skin color/gender ideology/whatever as them, is anyone actually stopping them from organizing a group ride for themselves?
  • 1 1
 @Aleven: I think you need to read the article again. As for gaslighting you said "These girls are whining about a problem that is only in their heads." That's being dismissive of someone else's experience and is textbook gaslighting. Again just because something hasn't happened in your experience it doesn't mean it hasn't happened in someone else's. You might need to expand your view of what gatekeeping is if you think it isn't happening to anyone.
  • 1 0
 @synchro: The irony is that you trying to frame someone as gaslighting when they're not is the actual gaslighting. Not being able to find mtb clothes in your size is not gatekeeping. I did say I'd love to hear personal stories of gatekeeping in mountain biking. Do you have any you'd like to share?
  • 1 0
 @Aleven: I don't think you understand what gaslighting is. Take a look at what you said. You told someone that their whining is in their head. Not only are you attacking someone for how they feel you're telling them that it's imaginary. That's not ironic, that's gaslighting. The example you're looking for of people being excluded is right in this story. As for examples I've seen, you don't have to go beyond this page to see comments that some people don't belong. There's also been examples on PB and plenty throughout social media where being gay is used as a slur in association with ebikes. Whether it's happening IRL or online, that's gatekeeping.

The key problem here is that you're taking your own personal experience and applying that to everyone else. You're saying that because you feel don't have a problem being included in mtb'ing or don't see it happening then others who are different shouldn't have a problem either. Then you top it off with saying if people do have a problem that it's tough cookie and they can go organize a group ride for themselves. That's what's coming through the page with your words.
  • 81 10
 I don't really understand this article. The whole thing about bikes to me is that it doesn't matter if you are "excluded". Nobody is stopping you from buying a bike. In fact you can go buy a god dang bike for $100 from somewhere and all of a sudden you can go ride road, bike paths, gravel, single track, green trails and maybe even some blues if you get good at it. The whole essence of biking is that you can just go ride your bike without anyones approval!
  • 14 0
 Yeah, biking can be a very individualistic sport, far more so than most. I do most of my riding alone these days, mostly just for scheduling reasons, and enjoy it just as much as the group riding I used to do more often.

Even amongst group rides, from what I've observed they are welcoming of anyone who wants to join in, and I've been on many group rides that had people of the full range of races, genders, and ages. Sure, there were some rides that are very much of a racer scene, and with no promises made about waiting for slow people, but that is a small fraction of group rides, and there were women who wanted to do those hard-core "no waiting" type rides too, so it isn't at all an exclusion by gender thing. I think that's very fair. I wouldn't expect the Rampage riders to skip the big jumps and cliffs and take me on a flow trail instead, and I wouldn't assume its because of age discrimination, but simply that I can't do the type of riding they like to do. And even the fast/skilled people I know would regularly take out beginners on a chill ride to try to get them into the sport, so it was very much ride specific.
  • 95 23
 Why is it always some nebulous problem that chicks/whoever don't ride bikes as much as dudes? Maybe the majority just don't want to.
  • 30 22
 When more women quit watching Housewives of what ever city and watch women sports more would participate. These are the same arguments that are part of all women sports. Most women don't care about sports event less fo any type of cycling. No one is stoppng anyone from riding bikes.
  • 22 0
 Because if you increase the number of people that ride bikes then you can sell more bikes.
  • 13 17
flag hohmskullkrishten (Apr 24, 2024 at 7:11) (Below Threshold)
 @OpeSorryAbootThat: The #1 goal shouldn't be to sell more bikes it should be to create better trails. Better trails will keep more people in the sport longer and more bikes will get used.

From my personal perspective women actually have a disproportionately large presence in biking non profit groups, to the point that qualified men are not getting the opportunities they deserve cause girls in power positions are mostly hooking other other girls up with jobs even though they aren't as skilled or experienced. If you have a non profit that is 90% funded by men is it really fair to use that money to hire a bunch of female instructors to teach grown women how to ride mountain bikes? If you teach kids to mountain bike the retention rate is much higher than with grown women or men.
  • 14 3
 @hohmskullkrishten: DEI at its finest...

I am 100% for more women in mountain biking though, more women riding means more women to ride with. Women tend to be super intimidated by the sport, but teaching them how to ride properly is key to getting them to ride with consistency. I LOVE coaching womens MTB classes because they are all in it to learn as much as they can, much more so than the guys who think they know everything and just want to learn to jump.
  • 121 52
 its all bullshit
  • 55 13
 “Allowing others to find that joy whether it be through size inclusive products that allow them to recreate comfortably, organized women's and/or BIPOC rides … is one way in which all of us can continue to welcome others into the space and grow the cycling industry.”

Seriously, when have any of you out there in Pinkbike Land disallowed any of this? Or even wanted to disallow it? My guess it’s a pretty insignificant number. (I left out the part about being a dick in the comment section because — guilty! But if I ever have been a dick here it’s not because anyone managed to “break the mold” of whatever notions I had. It’s most likely because you were a dick first — I can be an equal opportunity dick).

Anyway, for anyone who wants to ride — have at it. No one here is stopping you. No one here wants to stop you or has the power stop you. So if you want to ride, it’s on you. Go for it.

Most likely, you’re just another anonymous face crossing paths on a trail to any given person out there. For my part, I promise to treat everyone with the respect and dignity due every human being. I’ll smile and say hello on the trails. Maybe ask you about trail conditions or your bike in the parking lot. I’m sure the vast majority of us will do the same.
  • 42 6
 As I mentioned above, in the real world on the trail I'm sure things are super chill. I think the blow back here on social media is coming from the culture war that is being rammed down our throats by the ruling class here in the US.
  • 7 8
 It isn't an active thing and they aren't saying that a majority of people are responsible. But it might be something that you have done that is subtle and non-intentional. Nobody should jump down your throat about that unless you double down. Which you shouldn't because nobody expects you to be perfect, but if you found out you were affecting somebody you should try to not, especially if it is easy.
  • 45 13
 Is this like the WNBA where they're constantly browbeating us dudes but women don't even support it?
  • 31 6
 This is so great to see; since the beginning, bikes have given people health, happiness, and community, and the more people pedaling around the better the world will be. Keep up the great work yall!!!
  • 35 12
 Load of nonsense! Get a bike (there is no cost barrier! Just a get a cheap one if thats what you can afford), go and ride....Its not about 'inclusiveness'...its just bike riding and if you want to do it, you'll find ways to do it. This is just over complicated political hype to get attention..It just is.
  • 31 7
 more people on bikes = more diggers, I'm all for it LOL
  • 57 11
 reality is more people on bikes = more traffic on trails and the diggers to rider ratio gets even more outta whack, IME
  • 10 4
 @RadBartTaylor: more people to guilt into helping me when they almost run me over then
  • 5 4
 @mariomtblt: there is an age for digging, back in my 20s and early 30s i did a lot of bike trail construction, now in my early 40s with 2 daughters i havent touched a shovel in probably half a decade, and i dont think i am touching one until my late 50s
  • 4 0
 @RadBartTaylor: I tend to agree, but more people on bikes does represent an opportunity. Maybe bike orgs aren't asking the right questions when it comes to how do we recruit more people to assist with trail advocacy and trail maintenance. I've never been to a trail day where there weren't smiles all around and people having a good time. I think trail maintenance/advocacy needs to be promoted as a rewarding activity on it's own, not something mtb'ers should do because they ride the trails for free.
  • 4 0
 @Narro2: There are almost always parents with kids at the local build days here, why not take them along?
  • 1 0
 @korev: #work

Career jobs and a few kids make riding time super limited
  • 4 1
 @synchro: I wanna agree but based on the type of people and attitudes I see in general it's a lost cause. I mean back in they day, N Shore, I bet 90% of riders dug. I go to a fair amount of work parties....it's generally an older demographic, 30+ but mostly 40+, 90% the same folks day in day out....it's been that way for years, as the cycling community shifts I haven't seen that dynamic change. Not to say it can't or won't, but in this day and age, with people the way they are, I don't have much optimism...

Then there is "trail WORK" = getting &(#& done and "trail work" = buffing a couple turns then riding it all afternoon.

I agree though, I almost enjoy working on trail (both MTB and Moto) more than riding at times.
  • 1 0
 Where do you live where diggers aren’t actively stopping anyone else from digging?
  • 2 0
 @korev: I might when they are older, but at the moment, they are just enjoying to ride their bikes, thats good acomplishment for me.

But I am gonna be honest, i wont force them into the "no dig no ride" bs, if they want to build is their choice not mine.
  • 1 0
 @Narro2: youre weird bro
  • 1 0
 @mariomtblt: lol, why?
  • 1 0
 @Narro2:
> i wont force them into the "no dig no ride" bs, if they want to build is their choice not mine.

no one said "no dig no ride" just to go out and dig w/ your family, its weird that you don't see that as fun or cool
  • 1 0
 @mariomtblt: ok, fair enough, there is a lot of context behind which i wont get into in a website forum, but you are right, it shoulnt be that complicated, I will give it a try. Cheers
  • 23 5
 Women business owners had a meeting about how they can make more money by opening up new markets for them to capitalize on. This has little to do with people riding in a forest other than the marketing that everyday people will be subjected to when they are being told that they too can participate in this sport via this fashion and that status signalling trinket. We are all equal when we all have equitable access to being a consumer. There should be no barrier to conspicuous consumption.
  • 21 3
 “ They touched on a feeling of belonging being as much of a barrier as cost and knowledge.”

Ok now this is comedy

This whole article is ridiculous. I understand if there are movements to get more underprivileged kids on bikes…that’s cool. But belonging bs being equally limiting? Gtfo hahahah
  • 1 0
 When people don't feel accepted or welcome in an activity or group they are less likely to participate. That's what a sense of belonging is, feeling like people belong or are accepted into the group. If you're made to feel like you don't belong, ie "you're not cool enough for us" then people won't participate.
  • 1 0
 @synchro: thanks professor…we get it.

Doesn’t change my perspective on this one bit.

Cost is a MUCH more prohibitive component.

Mtb is extremely inclusive compared to many other sports. There is very little “too cool” attitude, maybe some teenage park rats in Whistler lmao…but that’s about it. Everyone is so friendly in mtb.

This discussion is now over. Please follow the lit exit signs.
  • 2 0
 @nvranka: Your response is a prefect example of what's wrong. Someone express their concerns about inclusivity or belonging and instead of saying something along the lines of "Sorry that's your experience, but I find most people in mtb are welcoming" you basically told them to get lost and that their opinion/experience doesn't matter.

signed - Professor Synchro
  • 1 0
 @synchro: nah, they created a false equivalency.

I don’t have any issue with someone talking about exclusivity in mtb, even if I’ve never experienced it…

A feeling of belonging is NOT a barrier the way cost is. Come on, it’s common sense lol.

Anyways, later
  • 1 0
 @nvranka: how do you know that a feeling of belonging is not a barrier the way cost is? How do you know how someone else experiences barriers in their life? You're trying to apply your own experiences with barriers to someone else; that's creating a false equivalency.
  • 1 0
 @synchro: I’m not making comments about any one individual, but rather at a general societal level…

Obviously there is someone out there that has the money, but decides not to partake because they don’t feel like they belong.

My point is, it is ridiculous to claim there is any equivalency. There are far more people who would participate if they had the means, versus those who avoid because of lack of belonging.

At the end of the day, these are opinions…I don’t have data. So forget it. MTB to me is extremely accessible outside of cost. I don’t view the social aspect of the sport to be intrinsic to it. It can be fun to ride with friends, but often I am alone on my rides by choice, and I really cannot understand how I need to feel a sense of belonging in order to participate. I am fortunate and have expendable income to spend on bikes…nothing else required other than some trails and time.
  • 1 0
 @nvranka: It is ridiculous to claim any equivalency because every situation is different. That's part of the message being put forward here, that any one person's experience is not indicative of the experience of others. Just because you don't understand the issue of a sense of belonging it doesn't mean it's not an issue for others. That's why I said you're creating a false equivalency, it wasn't about equating cost with other barriers.

That's what's getting missed in the comments objecting to the article. The experiences of other people (article subjects) who have had issues are getting dismissed as irrelevant or imaginary. This is a big part of what inclusivity is all about, recognizing that other people do not experience the world in the same way that you do and making an effort to accommodate them.
  • 23 6
 They only advocate diversity or inclusion if something looks fun or glamorous. If it’s hard work or dangerous they don’t care about diversity or inclusion. No one advocating diversity or inclusion for construction workers, fishermen, trash collectors, etc.
  • 19 4
 My experience is that women cyclists are not very inclusive. They preach “yay! All women on bikes!” On social media but they don’t practice what they preach. Like the time when I was really starting to improve my riding and reached out to one of the local rippers in my area (who did act inclusive on social media) to ride sometime and she flat out said “no. I’ll give you a beginners loop”. or the time when I ran into a well known EDR racer in Scotland and said hello and asked her about her bike and she flat out ignored me lol. This is why I happily ride alone. I hope other women have had a more inclusive experience.
  • 11 2
 Lmfao

That’s worse treatment than you’d receive from a dude, that’s for sure.
  • 18 3
 The irony at play here is that I would never intentionally exclude anyone of any kind from riding plans ~until~ they started to complain about nebulous social issues at the expense of the overall riding and trail experience.
  • 28 11
 Not sure about much...but 100% behind this.
  • 20 1
 name good.
  • 7 1
 @no-good-ideas: idea good.
  • 26 10
 I have no friends, can I get an inclusivity drive please
  • 20 3
 No dick no ride!
  • 7 1
 @IntoTheEverflow hopefully this comedy isn’t lost on this group. Where is Tom Dugan when you need him?
  • 28 13
 Let the industry evolve organically, please.
  • 2 7
flag Jready FL (Apr 23, 2024 at 20:06) (Below Threshold)
 Yes naturally.
  • 28 18
 I love how the trolls are monitoring this entire page to downvote everything, of course, but no matter who you are you have to give props to the lady doubling down on the 'manatee' insult she received and making it the logo of her clothing collection. That's a 4D chess legendary move dealing with window lickers of the internet. As a heavier dude who rides hard... I want a 'ride like a manatee' shirt now.
  • 3 0
 Not at all built like a cyclist WOULD BUY
  • 13 6
 Lol why not just lose some lbs rather than celebrating it? Bizarre
  • 1 0
 @nvranka: I'm 97 kilos at 180cm mate I'm not fatally overweight I am just heavier and the manatee thing is funny. I wouldn't even say it's celebrating it it's just having fun. I'll explain fun to you one day. You'll be blown away at the concept.
  • 1 0
 @lepigpen: isn’t that like 30lb overweight?

I’d be cleaning up my diet, hitting the gym and thinking about longevity. I’m only 36 but I’m trying to focus hard on this now so I can ride hard well into my older life.

But, hey, if you think it’s fun to call yourself a manatee instead. I guess you do you bb.
  • 1 0
 @nvranka: Probably medically/clinically overweight but sadly, here in America, super common. And I'm 33. Me and all my riding bros are rocking dad bods, kids or not. And we're having a great time. And we would def rock a manatee shirt for fun to support some chick that is trolling the trolls back.

Should I lose weight? Sure. Should she lose weight? Sure. Does any of that matter? No. Have you ever met someone who could lose weight and wasn't aware of that? Ever? Do you think your online comment is the solution to the world's struggles? As well as your sassiness? Dunno man. You're the first person to tell me these things. I'm sure if I had friends like you... Well, you know the rest
  • 1 0
 @lepigpen: it’s your life. Good luck w it.
  • 1 0
 @lepigpen: btw my main intent in responding at all is to emphasize longevity. We’re fairly young still.

But, I have a buddy who I ride moto / mtb / ski with who is 54. He is an absolute weapon for any age, let alone his own.

I know many other middle aged+ men due to my work, cre consulting…probably hundreds on a friendly basis. I can count on one hand how many are able to still get after it properly. Most are jelly.

Look after your joints. Dumbass. I don’t care if you think I’m “sassy” or whatever dumb shit you said, wake the f*ck up and prolong the time you’ll have doing the best things in life.

However, if visceral outdoor sports aren’t what give your life meaning, I couldn’t care less what happens to you. Go have a doughnut.


Later
  • 35 26
 All this stuff is wonderful, AND: cost and difficulty will always prevent a massive portion of the global population from participating.

Sincerly hoping not to minimize the fact that bro culture is genuinely a barrier,

-- A dude who was born at exactly the right time and place to get into MTB organically.
  • 18 39
flag suspended-flesh FL (Apr 23, 2024 at 14:06) (Below Threshold)
 So what are you doing to change the status quo?
  • 61 28
 @suspended-flesh: no one owes anyone else, anything. period.

the better question is: what are all these people that want inclusivity, doing to get those they want included, interested in MTB?

this isn't the industries issue.......it's an issue of the advocates not doing enough other than complaining
  • 27 20
 @suspended-flesh: virtue signaling apparently
  • 17 35
flag Heidesandnorth (Apr 23, 2024 at 14:49) (Below Threshold)
 @Mtbdialed: you are still a bit behind the times, aren’t you?
It seems for you it’s ok if YOU got what you want, right?
  • 18 2
 @Mtbdialed: Exactly. This article does not mention the youth, which is where it all starts.
  • 19 5
 @ruckuswithani: Not on purpose. I was really hoping to communicate that I feel *lucky* to be able to participate. And that the greater problems of poverty and injustice are overwhelming. How many people in the world can't afford a basic bicycle for transportation? The answer throws a wrench in our pretense of being a big happy global club that accepts everyone.

@suspended-flesh: Why should I proselytize for my hobby? People can find joy in any number of different ways...
  • 43 9
 @Mtbdialed: "No one owes anyone else, anything. Period." I don't imagine I'm going to change your mind, but that seems like a pretty bleak perspective on human life, no? I think most people would at least agree that we owe each other throwing our trash into designated receptacles and not onto the ground. "Nothing" seems like a pretty low bar.
  • 23 8
 @TEAM-ROBOT:
Agreed - what a miserable and wholly unhelpful way to view the world.
  • 6 9
 @ruckuswithani: That's kinda what I got from the comment.
  • 16 2
 @TEAM-ROBOT: I’d say you’re right in the sense that we owe each other basic human decency and respect. But other than that, what would you expect of him? He has no other obligation than non-interference if people want to ride. If they want to advocate for this and that in the cycling world, all good, but he is not required to participate in their advocacy. That’s their business, not necessarily his.
  • 5 7
 @AndrewHornor: Right, so why say anything if you don't have anything to add but that it's expensive and hard to break into, there are a lot of bros in the sport, and you were a lucky dude to fall into it? Because it made you feel good to communicate that you are aware of the overwhelming injustice?
  • 4 2
 @suspended-flesh: Maybe a little. As I said, I was not aware of that when I wrote it. Here is one of my blind spots, I guess!

If you're feeling real great about illuminating that, then perhaps we're more alike than different in our motives.
  • 7 2
 @Velowebby: Weird how that's often missed? Nobody told me I could ride a bike. Nobody told me about mountain biking, or road riding. I realized cycling was a sport when I became an adult. People who's environment allow them to experience things don't realize that's a privilege in itself. I had to figure it out by myself - I'm glad I did, I've been in the industry for almost 10 years and ride all the bikes. But god damn would I be better at it if I started earlier. People are talking like bikes are accessible but no, not all families have an extra $100 for a kid's bike(surprise privileged pikachu face). This isn't about politics, it's about giving kids opportunities. And for the adults, MTB and gravel is more inclusive than road, but bro culture is very much still a thing(as an ex plus size, I know the ''looks'')
  • 3 1
 @AndrewHornor: Most likely we are very similar. However, you made an earnest attempt to convey your feelings and I am more of an annoying shit-poster. Cheers.
  • 4 1
 @TEAM-ROBOT: you are confusing/conflating OWE with SHOULD. we should be kind, just, and all those other things you mentioned. But owe implies debt, and no human is in debt to another, as a matter of principle.
  • 7 6
 @Mtbdialed:
As a (presumably) white, North American, male, to say that you are not in debt to anyone is a pretty ignorant statement.
I'd argue that we most certainly are in debt to the indigenous that we displaced and systemically repressed for generation after generation.
  • 8 8
 @notthatfast: OMFG....really? do you think I or you did a single thing in our lives to do a disservice to people that beat us here(there are no true "Natives")??? the same groups of people that enslaved, raped, killed and systemically oppressed other tribes for millennia before europeans arrived? literally ever culture that currently exists, or ever has existed, existed on conquered land. every. single. one. This doesn't make conquest good, bad or otherwise.....it just makes it human.

your "original sin" argument is gross and reeks of self-flagration. grow the f*ck up.
  • 5 3
 @notthatfast: Did you just assume someone’s gender? DID YOU JUST ASSUME SOMEONE’S GENDER? ReeeeeeeeEEEEEE!
  • 5 6
 @Mtbdialed:
Thing is, it’s really easy to say you don’t owe anyone anything when you’re at the top of the food chain and don’t know what it’s like to not have things.
  • 5 1
 @notthatfast: Ignoring all the assumptions you’ve made here in terms of him not knowing what it’s like not to have things, what would you require him to do in this case? What special treatment does he owe women who want to get into mountain biking that he does not extend to the rest of us?
  • 4 1
 @notthatfast: ninja please. I grew up in the mountains of idaho in the 70's/80's. like, when it was rural and working class as f*ck. I know what having nothing looks like....intimately. stop making assumptions about people. I have everything I have today due to work. a lot of f*cking work...and being smart. specifically with money and not buying a new truck the second I had some cash in my pocket.

I know it helps you to think most wealthy white people have always had it easy, but you're so dead wrong its laughable. the majority of millionaires in the US are self made. go have a f*cking google if you don't believe me.
  • 4 8
flag notthatfast (Apr 25, 2024 at 16:15) (Below Threshold)
 @Mtbdialed:
I don't care what you earn, as a white male you come from a place of privilege. As do I. The fact that you don't understand that speaks volumes.
  • 3 1
 @Mtbdialed: I googled it and here's what Bank of America told me: "Only 27% of respondents claimed to be self-made" www.financialsamurai.com/self-made-millionaires
  • 2 0
 @notthatfast: let me quote Elon on this one: "go.....f*ck....yourself!"


You have no virtue for self flagellation. No one thinks you are speaking from any kind of position of logic or strength. Everyone sees if for what it is now.....False empathy. It is rooted in narcissism and sociopathy.


the oppression olympics have wrapped up, please take your manufactured indignation and go home.
  • 2 0
 @TEAM-ROBOT: errrrrrrr.....the parameters of that survey are dumb. lol. wanna find one that isn't basically just a link to your confirmation bias? lol
  • 16 6
 What about obesity issues and sport? Some pictures clearly show the paradox...
  • 2 0
 definitely !
  • 9 0
 there's going to be a diversity of inclusive options for people in the bike industry as the layoffs and bankruptcies continue into 2024.....
  • 17 9
 More people on bikes, less cars. LFG.
  • 17 2
 unless you live somewhere that requires driving to the trails, in which case more people on mountain bikes actually means more people in cars.
  • 9 2
 @yahmon: yeahhhh I drive hundreds of miles to ride bikes
  • 7 6
 Stupid concept... really. This is what you believe? LMAO. Go sit at the local entrance to any bike trail network or Park and report back how many riders rode their bikes from where they came.
  • 2 1
 @likeittacky: Around here, less than 10% of people
  • 35 29
 So, for every 1 female rider, there are 10 male riders, but place make sure we keep everything 50/50. Makes sense if you are a sheep!
  • 15 12
 Anyone calling anyone a sheep (or referring to themselves as a lion) need to expand their warfare vocabulary.
  • 11 2
 @Sothheka: Maybe they've been fleeced by the bike industry...
  • 5 0
 I feel like it’s one female per thousand where I live but maybe that’s just my perception
  • 3 0
 @PHX77: When I first moved here a decade or so ago it was roughly 10-20% female MTB riders, now it's less than 5% - no idea why.

If you go an hour north to Freiberg in Germany then you see loads more women out
  • 4 1
 @korev: it’s almost like cultures shift and interests vary over time
  • 2 0
 @korev: Could you be the reason? I mean, the data kinda points to that....
  • 1 0
 @PHX77: Must be where you're riding. In the MBAA XC Race Series about 22% of the racers are female.
  • 3 0
 @suspended-flesh: Yeah, I got injured and was off the MTB for a bit and they all left Wink
  • 17 13
 Bicycles have been available to the majority of the planet for over a century. I wonder if the woman in the LIV jersey realizes the company (Giant) has factories in China. Perhaps the Chinese woman would like some diversity, too. Hmm.
  • 14 6
 blowing up a problem that doesnt really exist
  • 37 29
 Did Meta AI write this?
  • 8 4
 Seems pretty robotic
  • 10 21
flag EnduRowan (Apr 23, 2024 at 16:52) (Below Threshold)
 Or maybe just a young author who's still developing their voice. Interesting thing for y'all to focus on...
  • 6 2
 I think the hardest part for new riders is getting the fitness and skills to keep up. Experienced riders don’t always want to wait around or go on a short ride.
  • 3 1
 Best part of bikes is the dirt and the bike don't care what your itch your looking to scratch is. Build trails, ride bikes, have fun. "If your scared go to church" -ice cube. To: pink bike id like to see less of this please put that in my algorithm please. please keep bikes about bikes. Thanks! I'd also like to see more about bikes please invest in that. P.S. the comments were the best parts of this article I over looked what was written purely biased on the title and went right to the comments. thanks comment peeps
  • 9 4
 Inclusive .. world top problem Big Grin
  • 8 3
 Same people that can't pay their student loans.
  • 24 23
 It's weird that some people are having issues with this article and/or the concept of being inclusive. Who would have that being considerate of other people is a bad thing?
  • 23 15
 I'm sure that out on the trail everyone would be super cool and get along. I think the blow back here on social media is coming from the culture war that is being rammed down our throats by the ruling class here in the US.
  • 15 5
 Starting to think people have issues first, then hate starts clicking for them.

Watched a construction partner go through a bad divorce/ pick up heavy drinking, and then get into flat earth/climate denial/intolerance/other irrational hateful shit.

Spent a lot of time on jobs with the dude, it was like he was somebody else and adamant on staying in that lane.
  • 4 15
flag Fill-Freakin FL (Apr 23, 2024 at 21:36) (Below Threshold)
 @mybaben: What is this nebulous "ruling class" in the U.S.? Don't you live in a democracy? The ruling class are voting age citizens.
  • 7 9
 @50percentsure: A former colleague did this, he seemed to go crazier and crazier on social media. I'll never agree with him on Brexit, but tolerated it but all the Covid conspiracies ("Face nappies" "Just a flu"), the climate change denial and weather manipulation conspiracies were too much.

The craziest thing his that he's a PhD respiratory biologist so should know exactly what the score is with the Covid stuff...
  • 5 1
 @Fill-Freakin: may want to look up how the US works. It isn’t a pure democracy big boy.
  • 3 5
 @mybaben: one would hope, but it's not uncommon to see the use of gay and misogynistic slurs/hate in the mtb world. The bro "culture" in mtb is pretty strong unfortunately.
  • 3 2
 @synchro: Hmmm, really? Sounds like they were a bunch of dumb kids. No grown up adult men that I know use those words. Just sayin.
  • 3 1
 If you want chicks to get into MTB, tell them the sport is a sausage fest and the ratio is way in their favor.
  • 14 16
 Thanks Izzy for a great article. Nice to see something like this from pink bike. While things have gotten better in the bike industry, I would definetly say that it is not inclusive and that needs to be adressed more by the media.
  • 2 0
 Arkansas still gets that Bentonville bike money
  • 2 0
 Biking and the bike industry are for everyone, come and have some fun :-)
  • 9 9
 Same with global warming. Good luck.
  • 5 7
 It’s a shame this article doesn’t contain any initiative for people with disabilities.
Size inclusivity is a good one though.
  • 9 12
 I thought black bikes were ALREADY the most common?
  • 2 5
 MOST IMPORTANT PART OF SEA OTTER
  • 16 2
 SAID NO ONE
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