What's going on in the cycling industry this month? Industry Digest is a peek behind the curtain and showcases articles from our sister site, Bicycle Retailer and Industry News. In each installment, you might find patents, mergers, financial reports and industry gossip.
RP Designs acquires Ellsworth brandBy: Bicycle Retailer and Industry News
New cycling component company RP Designs has acquired mountain bike brand Ellsworth from the ASG Group. RP Designs and Ellsworth will offer a complete bike lineup, components, and accessories. Ellsworth will continue to focus on designing and manufacturing mountain bikes and operate separately from RP Designs.
RP Designs, which was started this year by CEO Rudi Pienaar to develop cycling smart technology, has four patents pending, including the Smart-Cockpit, which has a crowdfunding campaign under way at StartEngine with 20 investors and $49,772 raised as of Wednesday afternoon. The Smart-Cockpit is an integrated touch screen built into the handlebar that features wireless Apple Carplay and Android Auto technology. RP Designs said the Ellsworth Truth will be the first mountain bike offered with the Smart-Cockpit. Truth pre-orders will begin in March with the deliveries expected in June.
"RP Designs' core mission is to drive rapid and targeted innovation in products designed for the broader cycling sector, and the Ellsworth brand is a great fit," Pienaar said. "Not only will we instill the company's core mission into every Ellsworth product, but products will have RP Designs technology either as standard or as an option, which we expect will drive tremendous value for riders and stakeholders alike."
Vosper: Five things that might happen in 2022. Or not.By: Rick Vosper
It's the time of year when people ask what happens next for the bike business. And business has been booming for two years now, but nothing lasts forever. So, what's next?
Lots of things, doubtlessly, ranging from the tantalizing to the disastrous. Here are five of the most interesting possibilities that might (or might not) actually happen to our industry in the next twelve months, together with an estimate of their likelihood.
Bianchi plans carbon frame factory and headquarters in ItalyBy: Bicycle Retailer and Industry News
Bianchi has unveiled plans to build a new headquarters building and factory in Trevilglio, Italy. The 30,000 square meter (325,000 square foot) facility will have about 17,000 square meters devoted to bike production. Production is expected to begin in 2023. At full capacity, the factory will be able to make 1,000 bikes per day.
Bianchi CEO Fabrizio Scalzotto went over the plans Thursday at the company's current headquarters in Via delle Battaglie – which has been home to the company for over 50 years.
Shimano gets fake clearance website taken downBy: Bicycle Retailer and Industry News
Shimano says it successfully petitioned the Internet Corporation for Assigned Names and Numbers to have an e-commerce website taken down because it was posing as a Shimano company site.
Shimano warned the public about the site in October
"After discovering the site in question, we promptly sent a petition for its closure to the relevant agencies and organizations, including sending a warning letter, and we have confirmed that the site was closed in early December," Shimano announced Wednesday. "We will continue to take resolute action against any suspicious websites posing as our company or our group."
Industry still struggles to grasp impact of e-bikesBy: Marc Sani
As PeopleForBikes' Electric Bicycle Summit—a one-day affair—got underway late last week, a key takeaway was this: The industry is struggling to understand the impact of a fast-growing e-bike boom.
Whether it's unit sales, average selling price, inventory, supply chain snafus, rider usage, safety training, reporting e-bike injuries and deaths, supplier and seller liability, battery recycling, new trends in advocacy or the impact of internet sales, the industry lacks accurate baselines to measure the future potential of the e-bike industry.
MIPS unveils Virtual Test Lab that can shorten helmet development timesBy: Bicycle Retailer and Industry News
Helmet technology company MIPS continues to refine concept testing with the introduction of its Virtual Test Lab, helping brands develop new designs without physical prototype production.
According to MIPS, VTL will enable brands to understand early how a helmet performs in linear and rotational testing, reducing development time. It will be more environmentally friendly, with less re-tooling and material consumed, while also being more cost-effective.
I guess Dback is angling for the hot mountain-biking-fisherman market...
I always think of OG’s like Tyler Super T dropping cliffs on his.
- Ok people, lots of people think our bikes are ugly, they just don't look good, so they won't buy them. What should we do?
- We could had a touch screen?
- Everybody heard the guy, go guys, we've got a plan
I agree with everything you said. Keep it simple. They could be a really cool brand if they went back to basics, and just focused on good geometry, simple designs, and personable customer service. And hell, with the recent findings on the environmental impact of carbon fiber frame production vs alloy, they should just go back to metal too.
I'd guess the price of the company was about the retail price of a single frame, and they still paid too much.
$1800. wholesale, i'm still waiting!
Second and third one broke at the vertical bar on the rear traingle.
Am I hallucinating?
I don't know what Alex used for tires, but I contact cemented innertubes into some WTB 2.3s (biggest tire at the time) to make a "dual ply" casing, and then cut the excess tube out and set them up tubeless. Still flatted them in the first 45 seconds of both of the races I tried.
How times have changed!
Ellsworth have been crap since scrawny kids on the RockShox Devi team were snapping frames back in the early 1990’s.
Wear and tear or damage from usage are not covered."
ALL BIKES ARE FULLY-ASSEMBLED WITH CONCIERGE PERSONAL DELIVERY, ARRIVING WITH A TRAINED TECHNICIAN AT YOUR DOOR TO ENSURE YOU'RE READY TO RIDE.
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