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Pinkbike Annual Community Survey: Full 2021 Dataset

Nov 25, 2021 at 8:34
by James Smurthwaite  

To wrap up our annual community survey we wanted to release all the data so any data-minded people can parse it to their heart's content. While we've seen some interesting results from the survey, we're most excited to see what the year over year data looks like in next year's survey.

We've published the data as formatted images, but released copyable text results here. The dev guys swear that one day we'll be able to embed tables on Pinkbike.






The 2021 Pinkbike Annual Community Survey Dataset

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey

2021 Pinkbike Annual Community Survey




101 Comments

  • 113 0
 Hopefully this data will start getting Other to start advertising on PinkBike. Their products are clearly popular, but somewhat hard to find.
  • 38 0
 I've been after them to support the Field Test but haven't heard back.
  • 21 1
 @brianpark: The Grim Donut 3, available wherever Other bikes are sold.
  • 3 0
 Somebody ought to start a brand.
  • 16 0
 There's one very important data that is not mentionned in your survey (or I didn't see it) and that I'd like to know: the sources of your informations. Are the participants mainly from North America? What proportions for South Americans, Europeans, Asians, etc...? May be it's a data that you cannot provide for technical reasons... thanks for the feed back.
  • 3 2
 @danstonQ: Was it ever asked in a poll?

I was wondering whether the data is linked though. So that you can see whether people prefer to pair some brand of rear shock with a certain brand of suspension fork. And probably the main question, is the bike bought as a complete bike or self assembled from parts. To me that adds to the relevance of how conscious the decision was for a certain component. Was it a preferred component or a condoned component?
  • 11 0
 I would like to thank each one of you for your upvotes. I know this is not the most exciting article and it is certainly not my best effort, but it is still a thrill to be leading the PinkBike comments. I am humbled and honored by your unwavering support.

Thank you again for helping me achieve one of mountain biking’s greatest accomplishments!
  • 2 0
 @vinay: Was it ever asked in a poll? In Pinkbike, I don't know. In general: often, and it has its importance.
It's interesting to see the different modes of consumption from one country/continent to another. North Americans buy more carbon stuff than Europeans for instance, and when I read that poll, I think that the tyres statistics might be different on that side of the ocean.
  • 2 0
 @danstonQ: Yeah I got that impression too. In Germany, it seems to be accepted that top end brands like Liteville and Nicolai can produce frames in aluminium. In the Pinkbike comment section, is seems to be the North Americans who go "what, 4k and no carbon?". So yeah, that piece of data would have been interesting if the correlation between answers was also logged. But it seems like they haven't, which makes me wonder how relevant some of this data is for frame manufacturers. Like, you may know what people are willing to pay for a bike but not exactly which type of bike.
  • 2 1
 @Padded: as a Canadian the only word I recognized in there was toque.
  • 2 0
 @dllawson819:

You earned it! You can rest on these laurels until at least Spring, when, due to your elevated status, more will be expected from you.....
  • 1 0
 @Padded: La signature, par une forte majorité d'endiviers, du plan de dénaturation proposé par le CELFNORD devrait permettre au cours de l'endive de remonter. En attendant, France Endive a su retrouver la confiance de ses adhérents.
  • 1 0
 @danstonQ: Looks like a site about Grinderos de Gravelo
  • 69 2
 Pinkbike, for what it's worth, I find this data pretty interesting, and appreciate you providing it. Thanks for the service! Will be browsing through this for a bit.
  • 8 15
flag scott-townes (Nov 26, 2021 at 19:07) (Below Threshold)
 IMAGINE IF PINKBIKE INSTEAD INVESTED THIS TIME INTO BRINGING BACK THE ULTIMATE FREERIDE CHALLENGE.
  • 29 2
 Core PB bro: white dude with a high-powered white collar wife, in the twilight years of their physical prime with just enough cash to burn but no real responsibilities like small humans to take care of, with a big bike brand but insists their next bike is going to be carbon and friggin sick, dude, runs assegais front/DHR rear on their local trails and complains about bikes being too heavy and slow to pedal, would be better served with an XC bike and a diet, and is surprisingly more willing to do their own repairs than I would have anticipated.



..............I'm just on the wrong coast. Damnit
  • 2 0
 I don’t like Assguys and my wife is not high powered, but yeah …
  • 14 4
 Can someone clarify the difference between “trail riding” and “enduro riding”? Unless you’re in race I don’t see any difference, unless “enduro riding” is riding down your local trail as fast as you can without knowing what’s ahead?
  • 26 9
 Trail = 50/50 (or 40/60) climbing and descending, you like to get out for a pedal.
Enduro = 30/70 climbing and descending, you climb largely to smash corners on the descent.
  • 7 33
flag onlyulisses (Nov 26, 2021 at 15:30) (Below Threshold)
 @brianpark: and that is why i want an E BIKE
  • 29 0
 @brianpark: but unless you’re riding lift service your climbing the same amount no?
  • 34 0
 @brianpark: if you start and end at the same place isn’t it all 50/50? Also, literally the first word of the article…
  • 8 0
 Hate to be that guy but c’mon
  • 20 0
 @thisspock: I think it's more the profile: pyramid == enduro, sine wave == trail
  • 6 0
 @kbonesddeuce: I was going to say the same thing. Always 50/50 unless shuttling is involved.
  • 2 0
 @kbonesddeuce: i own an enduro bike and i ride park pretty often, therefore it is not 50/50 (which i think is what they're trying to differentiate?), but what you're saying is a good point.
  • 2 0
 enduro riding = dh style trails on a trail bike, then you pedal to the top with an easy climb.
  • 2 0
 @kbonesddeuce: I was thinking the same. Read it like three times.
  • 1 0
 @DAN-ROCKS: I respect your comment and I also ride an enduro-style bike but I feel like a park day is a dh day
  • 13 0
 Enduro is a state of mind
  • 8 0
 Enduhhhhro is trail riding but with pit vipers an a neon fanny pack
  • 1 0
 They fixed it. Lol
  • 11 0
 @thisspock: easy, enduro is when you wear goggles and trail riding is when you wear sunglasses
  • 9 0
 When enduro started it was basically all mountain racing. Then it became so cool that people wanted to ride enduro outside of competition and now everybody can do it. Yay!

I don't really know the difference between enduro (riding), all mountain and trail. Actually I refuse to differentiate. I know that the specifically marketed bikes differ in suspension travel and geometry but when it comes to the actual riding and choice of trails, it's all just nuances. Riding bikes on trails. Preferably in the mountains. Without pushing it too much on the climbs, because then it would be XC, would it?
  • 2 4
 @kbonesddeuce: No, if your climbs are super steep and the descends are mellow then on the same hill you can achieve the 30/70 c/d ratio. Mellow inclines require more distance to cover the same amount of vertical. So with a 50/50 c/d ratio you spend the same distance climbing as you're descending, which you get with a typical trail. This stuff is super mathematical and best is to not stress it and just ride the bike.
  • 4 1
 That said, seems like I have it super wrong everywhere. Seems like I'm the only one who counted my BTR (Ranger, 26" wheels, 120mm travel fork) as XC. Every other BTR seems to have been counted as trail, enduro etc (but no downcountry) which surely must include some other Rangers as that is their most popular model. These polls are way too complex for us simple bike riders.
  • 4 0
 Enduro is trail riding for those inclined to add the words "brah", "dude" or both to at least 60% of their sentences.
  • 1 0
 You got it
  • 7 0
 To throw in my two cents, my perception is that trail riding is more of rolling terrain where you'll switch between climbing and descending fairly frequently, whereas enduro is more about taking a climbing trail or fire road to the top of a trail and then riding a gravity-powered trail to the bottom, so the climbs and descents are clearly separated.
  • 2 0
 Can't we just say that no one knows the definite answer and everything is something else for everyone? I've heard people say enduro is a race format so unless you approach it like that (either training or racing) you're not riding enduro. I always thought XC was just riding whatever the trail throws at you yet some others said it was strictly racing, about being efficient and fast uphill and not too technical terrain. So if both enduro and XC can be so many different things to different people, the definitions of trail, aggressive XC, XXC, all mountain, down country etc is just one big mush. I'm pretty sure my BTR is a mountainbike but other than that? I've even heard people call it a DJ bike even though it has a wheelbase over 1200mm and a 63deg head angle.
  • 1 0
 @DPGriffin: I 100% agree, I go riding with multiple groups of riders and when I’m riding with trail guys it’s a lot of up and down. But when I ride with enduro guys we all struggle up one climb and send it down a mostly gravity fed run. And when I ride with DH guys we have a chairlift or shuttle. (I definitely prefer riding with DH guys Smile )
  • 1 0
 @thisspock:


It all depends on where your breh parks the Taco.
  • 10 2
 My takeaway is that the demographic is leaning to the older side of things, most have no children, and most make a good income. It seems to confirm my hunch that young people are not swarming into the mtb-world like they were in it's heyday in the 1990's, and that most in the survey view e-bikes favorably, and those who do, indicate they'd likely own one as they age-up in the sport......the laws regarding class 1 eeb access to trails in the USA are woefully behind the times it seems.
  • 22 0
 Remember this is the demographic of Pinkbike users who are willing to answer surveys posted on the site. If you want to talk about the sport as a whole, there's quite likely some significant selection biases there. Not only do younger people tend to have fairly different media consumption patterns, it's also not unreasonable to guess they might have a different attitude to answering random surveys like this.
  • 6 0
 @danprisk: Definite selection bias. Just look at the difference in number of responses to "how much do you spend on bikes in a year" (about 22k responses) and "how much do you earn in a year (about 14k responses).
  • 12 2
 Outside: see? We’re nice, we’re sharing all the data so you can use it too.
Pinkers: …..
  • 7 0
 It would be great to see a question about trail memberships. Do you buy a membership to your local trail society (if there is one). Annually, occasionally, never. With bike budgets of $5000+ if there are people not buying $10-25 memberships there a big gap in understanding of what makes mountain biking possible in communities.
  • 6 0
 Yep I actually agree, something to add for next year. Or maybe do a standalone sometime.
  • 4 0
 @brianpark: volunteer hours as well!
  • 10 0
 Great data. We've even got people riding the non existent Evil E-bike.
  • 2 0
 They definitely did some sort of "sanitizing" the data, even if they missed some bits. I know because I answered a very obscure brand to one item but my data point is missing.
  • 10 0
 main takeaway for me is Santa Cruz is about as boutique as Spez and Trek.
  • 9 0
 people still think of Santa Cruz as boutique?
  • 3 0
 @BiNARYBiKE: i did until this survey
  • 5 0
 @BiNARYBiKE: ya I think that ship sailed about 12 years ago!
  • 8 2
 12.25% of PB participants making $200,000 and over per year? Not a chance. Cross reference with other categories (age, amount spent on bikes per year, etc.)
  • 9 2
 Ya, even if they missed the part about it being USD and were answering for CAD...

The ~30% above 100k and ~10% above 200k... So dangerously close to half the users are making 6 figures in USD?? Data like that makes me not trust a single point of data they could have gotten from this survey.
  • 8 0
 @lepigpen: this is household income not individuals. Still surprisingly high number though.
  • 2 1
 @lepigpen: Survey Fraud...
  • 2 0
 @kram: Oh, that's a good point. But I think the age and marital status still showed a lot of young and single types, so for the incomes to be that high... (weighs hands back n forth) Just some serious grain of salt vibes from an online poll as opposed to a scientific study with actual background checks.
  • 8 1
 YOu think people actually answer PinkBike's polls honestly? LOL. Plenty of people here enjoy screwing up their efforts to gain free data
  • 3 0
 Household income really screws with this. There are plenty of 30+ year olds that could comfortably have 200,000+ in a couple.
20-30s also share housing between more people and three solid incomes can easily break the 200k barrier.
20 could still be living with parents and counting that towards their estimated household income.
  • 1 0
 @dhridernz: Yeah they absolutely should have said individual/personal income. But maybe that's not quite the data they were actually looking for (adjusts tin foil hat). Def seems silly to include parents income if they aren't the ones funding your MTB hobby or wifes income if she doesnt bike, etc.
  • 4 0
 Picking at a small thing here. Not all the data results are ranked from highest percentage to lowest. There is a lack of consistency which is a tad annoying... Suggest either alphabetical/numerical order or rank % high to low...

Also, the data has been made publicly accessible so if someone purchases it, that's on them!
  • 7 0
 The survey participants were 94% male??
  • 5 0
 Puts those Women Wednesday articles in a new light, eh?
  • 12 0
 Wow! I think I'm only about 87% male.
  • 6 0
 SAUSAGE FEST
  • 8 2
 I think about 30% percent lied about how much they make per year.....it breaks all statistics about the economy Wink
  • 5 0
 How? Sure it's high, but you are asking people in a relatively high cost sport. You can guarantee the average salary is going to be pretty high.
  • 3 0
 Interesting to see specialized at the top, but thinking about it, i probably have owned more of their bikes than any other brand including road bikes etc.
  • 3 0
 More interesting to see how close Transition is to the top.

Here I was thinking I was buying a "boutique" bike, not some mass-market brand! Jokes, if course.
  • 8 3
 No JSON or XML to import the data? c'mon guys, you can do better
  • 3 5
 Available for a fee to outside subscribers.
  • 3 0
 Curious that you used descending order for all the percentage totals... except for the 'how do you feel about ebikes' questions. Lame.
  • 3 0
 .07% of people ride a Reeb? I'm convinced Reeb texted everyone who has bought a bike in the last three years and told them to complete this survey.
  • 3 0
 @jasbushey - imagine the spreadsheet you create with all this data! Are you excited!?! Will there be pivot tables?
  • 3 0
 Can you guys build the pinker’s current bike and the pinker’s next bike?
  • 8 0
 The next bike would be a Santa Cruz with 155mm rear travel (Fox rear air shock), 170mm Fox 38, OneUp V2 dropper, Deore XT groupset, WTB or Ergon saddle, OneUp pedals, Ergon or ODI grips, 800mm OneUp bars, tubeless Maxxis tires with CushCore on DT rims with Hope hubs, with Shimano brakes.

The current bike would be a Specialized with 155mm rear travel (Fox air shock), and a 170mm Fox 38, Rockshox Reverb dropper, Deore XT group, WTB saddle, OneUp pedals, ODI grips, 780mm RaceFace bars, tubeless Maxxis tires with CushCore on Stan’s rims with Hope hubs, and with Shimano brakes.
  • 2 0
 @louiefriesen: Rock Shox seems to take a beating in the coming year.
-10% of buying intent (?) on forks, -9% for rear shock and -6% for droppers.
Unless that means that most new bikes are equipped with Rock Shox and so people who express an intent to get a new part will intrinsically buy another brand (unless you want to change a lyrik for a zeb for instance).
  • 1 0
 @Will-narayan: ikr.

I really like most of their stuff and I think it’s great. Although I must say I’ve only ridden one bike with Fox suspension and it was a rear shock.

For the droppers, I think it’s because their only options are the Reverb Stealth or AXS. The stealth is great til you need to service it, and the AXS is just crazy expensive. And also the Stealth is expensive and there’s other great reliable ones out there as well like PNW and OneUp.

For suspension (and the Reverb Stealth), I think it’s because since it’s spec’d on so many bikes, people want something different than the ‘normal’ Rockshox stuff. And for aftermarket stuff there’s all these other brands like Marzocchi (ie the Z1 significantly outperforms a Yari for a very similar price), and more unique brands like Öhlins and EXT.

Also I noticed Maxxis went down by 10% and Schwalbe which went down by 6%. Probably similar situation to Rockshox where people are getting interested in other newer brands like Vittoria (about 1%), and Michelin (about 1.8%) as well as Perilli which went up by 0.2%, or about a 40% increase, and Goodyear went up by .1%, and Versus went up by .14% instead of the same old.
  • 1 0
 I can't remember how the survey was set up. Why is the number of participants not constant? I find that a bit confusing, especially when questions had the option 'prefer not t say'.
  • 1 0
 Some of the questions were dependent on others (eg. it didn't ask you what brand of dropper you use if you said you don't use a dropper), and the survey didn't require every question to be answered so people could skip some if they didn't know, etc.
  • 3 1
 Should’ve pur this out yesterday and named the article ,
Thanksdatagiving Smile gobble gobble
  • 3 0
 Damn, I am never going to find a lady on here.
  • 1 0
 I get budgeting constraints for people but I really feel for that wee percentage who are planning on buying an SX drivetrain. This is a case where you get what you pay for...
  • 1 0
 Microshift Advent X is way better especially for the price.
  • 1 0
 HAHAHAHAHAH biggest demographic, 30 - 50 year olds, and yet STINK BIKE actively discriminates against older riders! The irony.
  • 2 0
 pinkbike needs a data viz expert to help with this data, it's nearly unreadable in the current form
  • 1 0
 Would love to export this data and make it actually readable and not a chore to look at. Other than that, was very interesting looking at the data.
  • 2 0
 Why do tires on current bike add up to greater than 100%?
  • 1 0
 Running mixed tire brands.

ie I run a Maxxis on the front and a Conti on the rear of my hardtail and I run a Vittoria on the front and a Maxxis on the rear of my full sus, and on a different hardtail I run a Schwalbe on the front and wear out all my crappy stock tires on the rear. Currently has a WTB on the rear.

Also on some of my friends bike’s mixed tires are common. Two have a Maxxis on the front and a Schwalbe on the rear, another had a Maxxis of the rear and a Schwalbe on the front, another had a Specialized on the front and a Bontrager on the rear.

I only know of 4 bikes between me and my friends which run mismatched tires lol.
  • 1 0
 *i meant 4 which run MATCHING tires.
  • 3 0
 where csv
  • 3 0
 Maxxis. 69%. nice.
  • 1 0
 A Fillmore vs Presta vs Schrader would have been an interesting poll question. Always next year…..
  • 2 0
 Very interesting read, thanks Pinkbike!
  • 1 0
 Coolsies. Numbers n’ such. Don’t buy a YT
  • 1 0
 Where is supercycle lol. Glad it’s not on the list.
  • 1 0
 Free data, being sold.

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