Specialized are no strangers to out of the ordinary marketing tactics, and we recently featured three of their campaigns in our round up of unconventional edits. Today, we're doing our best impression of Charlie from
It's Always Sunny trying to uncover Pepe Silvia as we try to uncover what we believe is another unusual tease from them and the rebirth of the Status.
The old Status was an entry-level downhill bike that sat underneath the Demo in Specialized's line up, for more info on that check out our review of the Status from 2012
here. The new bike looks to have a totally different brief and instead of a gravity-fed sled, it's a single crown, aluminum trail bike.
<Deleted photo>
So, where does our theory come from? Firstly, we noticed pro BMXers Chase Hawk and Sean Ricany both posted about mountain bikes for the first time with pictures of this bike and the hashtag #statusmtb, suspicious. Digging deeper we found a few more posts about the
#statusmtb with Specialized ambassadors also showing the same bike off too.
The biggest clue to its identity was a video of Allan Cooke riding a bike that looked suspiciously similar to the bike posted all over social media. You may know Allan Cooke best as an X-Games Gold medal winner and Whip Off World Champ, but his day job is working in PR for Specialized. Allan also seems to be connected to all the people who have taken pictures of the Status and his BMX background will surely put him in a good position to convince Chase Hawk and Sean Ricany of the merits of mountain bikes. Piece it all together with the name and things start to fall into place pretty quickly.
Allan Cooke taking the bike for a spin
The spec seems to suggest this bike will be aimed at the cheaper end of the market, much like the original Status was. We can see an aluminum frame with Fox Rhythm suspension and SRAM NX components, not bad kit, sure, but not what you generally see hanging of a brand's high-end bikes or their test bikes. Add on top of that Specialized's own finishing kit and tires and it's easy to see how this could be a very competitively priced bike. Other things to note are a Horst Link suspension design that looks very similar to the Stumpjumper's and that all the bikes we've seen are running a mullet wheel set up.
We reached out to Specialized and all they would tell us was: "Specialized relies on feedback from professional athletes in developing and testing advanced pre-production products in real-world applications. Thanks to this top-level feedback some of these products, or elements of their designs, eventually show up in future retail product offerings." In other words, watch this space.
We'll update you with more info as we get it, although one of the posts confirms the bike is coming June 2020, so we may not have to wait too long.
Never thought i'd be saying that...
this looks like 3rd gen nomad
If they make it in Raw Aluminum for a decent price with modern geo they'd sale a shitload of them....
"It has two wheels, so it looks like a ... " is now where we're basically at with bike design.
All these comments are now for is to humblebrag about how much bike history you know, that's all. All it does is recognize your Rain Man-like personality. Okay, so you know the BB width of a 1974 Nishiki road bike off the top of your head, but will that help you podium at the next enduro?
In reality they built some questionable bikes with questionable "standards" over the years, I think a few people have resentments because of that
Did you not pay attention to any racing last year? Now I've no idea if we'll see as much of it this year as some of the mullet riders have other options this year. (And especially since this years racing might only happen next year? ) But a fair number of riders had some great success with mixed wheel bikes.
Be nice if more 29er bikes could have a flip chip for mullet. Be an excellent "lift day" swap at the very least!
I knew it! Rear end is exactly same as the 27.5 x wing enduro
Not to mention all the decade plus old dirtjumpers that somehow command 600+.
No wonder entry into this sport is damn near impossible
Besides, if you can afford a $14,500 toy, you are already winning at life in general, whereas hucking something big may get you a entry level racing sponsorship deal, if you are insanely lucky.
/s
Man, y'all know it is. Quit playing games.
Also, no review in 3 days. I think they're seeding this one out early with influencer types and non-MTB athletes, we don't have our hands on one yet. Kind of an interesting approach.
Big Hit name would be fitting too. They'd call this one the Tiny Hit?
Well, when you don't want to devalue a brand, the easy way is to create a B, C brand; as this is Spez, I don't think it will be a C brand but, most likely a B brand to compete with all the consumer direct(yt, comm, canyon, etc) and low volume cheap wonder bikes manufacturers(NS, Privateer, etc) from the industry.
Ummm yes... just look at the auto industry. Brand recognition is huge... best example is when Ford released the "Ford 500" and the "Mercury Montego" in 2005, then three years later they renamed them to be the new Ford Taurus and Mercury Sable because people still recognized those old names from the '90s. The new cars were nothing like the old ones, but they gave them the same name just for brand recognition.
I had a 2012 one; a silver-titan like color. Pretry decent bike. Horst was bobbing waaay to much in those days.
IDK what you guys are smoking (unless there is a review coming tomorrow and you're playing dumb) but that rear shock looks like a pretty long effing stroke shock. Wouldn't be surprised if its 160mm+ travel.
Just me...or it has a 275 rear / 29 front (79er, right?)?
Mark my words.
- I don't know... I think you are jumping to conclusions too fast. Just because it says STATUS it doesn't means that is a STATUS.
The original enduro race rig that could handle park laps all day long.
this bike looks like in enduro-superenduro category
PS: I'm still thinking about fixing the crack and have some 26 fun bcs I love this sled
(coming from a bmxer and cannondale habit owner so I might be biased)
Specialized better pony up and pay Chase for making their bikes look so good!
The color is reaaaaally nice though!
Everyone else: Huh!? Let me click this hyperlink/hashtag.
So the only question really is why on earth would you get this instead of a YT Jeffsy.
I am keen to see what that will be.
I wonder what the status on the release date is.
Specs?
Looks tidy, I'd buy it