[Updated] Unno Withdraws From World Cup Downhill Racing

Dec 31, 2019 at 2:11
by James Smurthwaite  

After two years on the World Cup circuit, Unno is winding down its race team and has announced it won't be competing in the 2020 season. With Greg Williamson behind the bars providing consistent top 20 finishes, Cesar Rojo's frame enjoyed a successful spell on the circuit and finished with its first World Cup top 10 in Snowshoe.

It sounds like Cesar and the team used the World Cup team primarily for testing and will now apply those lessons to the production version of the Ever downhill frame. Their statement is below:

bigquotesIt has been a fantastic two years racing the UCI DH WC with Greg Williamson. We have learnt a lot from him and the team and we want to thank them for all their passion and professionalism. It has been a real pleasure working with these guys.

Having our bikes at the most demanding downhill tracks in the world racing alongside the fastest downhill riders in the circuit has generated an incredible input that has allowed us to refine and strengthen even more the uniqueness of our bikes. So yes, we can say that our bikes are now better because of what we learnt from racing during the last seasons. But now it is time to say bye to the racing scene and move forward.
UNNO

We reached out to Greg Williamson to see what it means for his future and he told us that he will be stepping back from a team management role to concentrate more on his riding. He has a UCI team move lined up and we can expect to hear more about it soon.

Greg Williamson was one of the only riders opting for this line over the massive boulder near the start of the woods.

bigquotesSo grateful to have worked with some of the most influential and successful people/teams/company’s in the MTB industry - Unno is no doubt one of those.

I'm super happy with my time at Unno, I'll miss those guys a lot. It has been a crazy 2 years! Had an absolute blast, learnt so much from so many people.

I'm super excited for 2020 and will let you guys know what's happening as soon as I'm allowed.
Greg Williamson

Update - 6 Jan 2020

Unno supplied us with the following comment to clarify their decision and position on racing

bigquotesUnno is currently focused on a long term strategy in order to enhance and improve our product portfolio investing heavily in new machinery to bring our production to the next level and building up and growing our human team, making all this happen while we keep one of our distinctive hallmarks: having all our operation in Barcelona under the same one roof and making everything happen in house.

Our plans will bring Unno and our bikes to a new whole different dimension in terms of design, performance, quality and attention to detail keeping Unno's uniqueness not only intact but strengthened.

The reason behind why we went in 2018 into the UCI DH WC with our Eevr was validation.

We wanted to bring our DH product which had been fully developed by our designers and engineers to the toughest race tracks in the world and making it race against the fastest riders in the DH global scene in order to double check that our bike was as tough and well performing as we thought it was.

We hugely succeeded reaching our goals.

Not only we were able to hit consistently many top 20s but even got into a top 10 this last year.

And all this was achieved having our main rider, Greg Williamson, racing and training 80% of the time with the same one frame.

This single frame was every certain time revised and getting custom paint jobs at Unno but most of the time Greg was riding the same frame which says a lot of the manufacturing quality and efficiency of its design and as far as we know this is something unique at the DH racing professional scene.

With this we just wanted to share with you guys that our goals taking part of the UCI DH WC were more than accomplished and now we have to focus in our next priorities as mentioned above.

This 2020 we will be out of the races but who knows what will happen down the road later on!
Unno



86 Comments

  • 162 2
 I was trying to come up with a silly pun, but I’m on my last card.
  • 11 2
 Très drôle
  • 12 0
 you need to reverse direction
  • 6 4
 I dont think there will Ever be a PB article without at least one proper pun in the comment section..
  • 23 5
 @bonkywonky: dunno about that
  • 23 1
 So many wild changes for 2020. Will Taj still draw for PB, or skip over to Vital?
  • 6 0
 @letsgoridebikes18 I'll just SKIP the comments this time...
  • 3 0
 @caltife: If Taj skipped out, Sunday mornings would change to blue.
  • 2 0
 That's pretty wild
  • 3 0
 You guys really need to sit back, draw 4 breathes, and rethink this chain of puns.
  • 15 0
 dun-dun-dun... unnother one bites the dust.
  • 1 0
 @savagelake: that was savage!
  • 2 0
 Unnknow that was going to happen.
  • 1 0
 @rmclarke: classy guy right here
  • 61 3
 "UCI parts ways with cycling" (please?)
  • 13 0
 and moves on to competitive knitting.
  • 16 4
 No they should compete with FIFA, NBA and a few more in Fantasy Corruption World Cup. Fair Play is like Santa Claus. Everyone knows it doesn’t exist but we keep on telling the story to our kids so that they behave well.
  • 1 0
 Full focus on cycle-ball
  • 19 0
 How many more team departure posts can pinkbike cram into 2019? LETS FIND OUT!
  • 12 1
 14 more hours until contracts are up and we can all take a breather!
  • 13 0
 I am departing the couch in 2020. More to come...
  • 15 1
 This is another one where, does anybody own/buy their frames? I'm not doubting they are good, but aren't they absurdly expensive? Seems difficult to fund a race team if you aren't selling much.
  • 8 0
 4-5.5k euro for the frame and only 50 made a year. Doesn't seem like there would be a lot left for a race team.
  • 13 4
 Frame only is stupidly expensive. Prices of complete bikes are much more "reasonable", in the price range of Yeti, Specialized and other Chinese brands
  • 4 2
 For the frameset, 5.500€.! If I were to need a full DH rig, I can get a brand new Fuzz or Furious complete for half that. Will this frame make ME that much better?
  • 5 3
 Did some shuttle laps with a guy riding the Ever frame. Said it was the best bike he'd ever ridden!
  • 72 0
 @TorW: well, that settles it then.
  • 26 0
 @TorW: If you spent that much on a bike and it ended up being nothing special... You gonna admit to that in front of your peers? Lol
  • 3 1
 @mi-bike: lol nice...
  • 11 1
 price for full bikes is totally in the line of any other top brand, with the difference that many of those have been laid up by a 50y/o chinesse lady earning god knows how much. Markup must be brutal.
  • 1 0
 @bobthestapler: .... until they start building production models. Just think how much more they can charge for a mass produced frame than a company like Yeti.
  • 4 7
 @ismasan: ...as opposed to those Spaniards sleeping through siestas and taking 3 years to ship a frame
  • 3 6
 @fruitsd79: no, kinematically, it’s identical to the canyon sender. So in theory the bike can win, but like you said it really comes down to the rider. I say if you have the money, go ahead and spend it. And canyon sender has proven it self to hit rampage and UCI.
  • 20 0
 Cesar Said in couple of different ways in a recent interview that;

most people just don't get what they are trying to do, and it is OK.

UNNO is not about making the best riding bike out there. It is alot more than that.
If you want a bike that rides similar to a UNNO, get a Mondraker. It is designed by the very same guy.
Unno seems to be about going as LOCAL as you can when you are purchasing a frame.
If thats what you want, then you gotta pay for it. .
.

They could EASILY get 5000 frames a year made in Overseas and bring the price down significantly, but they are not about that.
Exclusivity has a price.
  • 1 0
 They want you to buy complete bike
  • 4 3
 @Happypanda1337: yeah it’s definitely not “kinematically identical” to a canyon sender. stiffness is very important to bike handling, and Unno have no doubt invested a lot of time into perfecting that
  • 3 2
 @nurseben: well at least company like yeti has it's distributors almost all over the world, I don't wanna even think about the mess when something goes wrong with Unno, mañana
  • 2 0
 @bok-CZ: Unno sells 50 frames per model per year. I bet if anything goes wrong with your bike, they will do everything they can to find a solution quickly. I do have a few components on my bike from tiny local companies, and the few times I had a problem it was dealt extremely quickly : the long pole was shipping!
On the other sides, some distributors are the worst ; for example the distributor for Fox products in France, to just name one
  • 1 0
 @Minikeum: yeah the shipping is the worst
Funny, we also love our local Fox distributor
  • 2 0
 Unno is primarily an engineering company, not a bike manufacturing company. The point of their bikes is do demonstrate their engineering, and they have helped engineer bikes like the Intense M29 and I'm sure many others.
  • 2 0
 @hamncheez: if that was fully the case Why not engineer the best possible suspension design and apply it to their bikes? They would make more off leasing the patent to other manufacturers then they ever will selling bike frames.
  • 2 0
 @TheBearDen: not everyone is in the profit making business
  • 1 0
 @blackbirdworks: devinci goes local and yet their bikes don’t cost the price of my first born
  • 1 0
 @wvanlogg: yeah but in the same breath you could also say that due to in house manufacturing and lower priced bikes could be why they are all over the f*cking map when it comes to what they are and aren't doing each year for team sponsorships and what not.

It's been a bit of a rose tinted train wreck when it comes to that stuff with Devinci ever since the passing of Steve smith
  • 1 0
 @TheBearDen: Cero is the parent company of Unno. The innovation in engineering they provide isn't in geometry (anymore, anyways) or in suspension design, its in industrial design, carbon layup, and manufacturing.
  • 1 0
 @wvanlogg: The full build cost of the Unno bikes isn't actually any higher than the major competition. The "elite" build of the DH bike is about $7000 USD. The closest comparable Santa Cruz v10 is $6k for a slightly lower build
  • 1 1
 @hamncheez: but even if you simply look at frames, as suggested above, devinci is way below Unno cost, also @BearDen, devinci have consistently maintained some form of elite mountain bike race team/sponsorship. Their DH hiatus was only for a short period (few seasons). Now they’re back and have with drew, so one continuous absence in light of tragedy cannot be classified as “all over the f*cking map”. Mind you even without a factory team they still sponsored riders with frames.
  • 1 1
 *have not with drew
  • 3 0
 @wvanlogg:
You don't get it..
Or just don't want to.

Devinci did not start out as a quebec designed, engineered, sourced, employed,company 4 years ago.

Unno is only 4-5 years old. Making ONLY high end mountain bikes.

Devinci makes bikes for city bike share programs all over the world..

Do the math....
  • 1 0
 @blackbirdworks: Fan boys can't do math, it's not his fault.
  • 1 0
 But in the other hand, making 50 frames per year, how many spares would you keep?
  • 4 0
 @bok-CZ: selling 50 state of the art frames a year per model, with 100% of in house production, I bet my bike if they don't have certain part they will make one for you as long as they're in the business.
  • 1 0
 @wvanlogg: They used to go local. Now they go Taiwan
  • 11 0
 UNNO, that's too bad
  • 5 0
 Ahhhhh, bummer. I was glad to see Greg's huge result in Virginia and was hoping to see more of the same in 2020. Good luck on a new bike.
  • 23 4
 WEST Virginia
  • 14 0
 @itslightoutandawaywego: mountain mama, take me hooooooooome, country road. Your turn Big Grin
  • 1 0
 @Adamrideshisbike: they both have great MTB
  • 3 1
 WOW who could've seen that coming... I really don't gete thse niche brands in action sports, they rarely pan out. Atherton Bikes is giving off the exact same vibes as Vinshu Skis. When it takes more than 3 years to bring a product to market, especially in industries like skis'/mtb's where tooling is VERY EXPENSIVE. It's just not feasible to see through unless you have major private/public equity backing.
  • 2 0
 right, but printing ain't so bad.
  • 8 1
 Except that Vishnu doesn't have the most dominant female freeskier of all time behind the brand, and isn't doing anything interesting on the R+D / rapid prototyping development, and doesn't have any real information available about where their skis are being built. I feel like Atherton is about as far from being the bike version of track-suit wearing Park City kids swerve skiing backseat with no poles as one could imagine.
  • 1 1
 @bemorestoked: First slizzapdown of 2020. Well delivered.
  • 2 0
 The Athertons have to start selling bikes soon or they can't compete in WC. There's a rule giving any brand x amout of time on a prototype before it needs to go into production or they can't compete on it. Thought it was 1 year or something like that.
  • 2 0
 And Unno already have a production DH bike. They used the world cup to make their bike better.
  • 1 0
 @MikeGruhler: Atherton bikes are already available for purchase.
  • 1 0
 @jason114: 10 4, Must have to call them up for pricing then I assume, can't find anything on there site suggesting there for sale yet. I assume they'll meet there requirements for production before there cutoff. I personally love the design and hope they succeed and stick around for a long time.
  • 1 0
 @MikeGruhler: On the other website they said around 5k euros for complete enduro bike when available.
  • 4 0
 I can't imagine WC DH being the best use of a very small company's ad money.
  • 2 0
 Greg ,best of luck for next season wherever you end up going ????????????????????????????
  • 3 0
 Vitus
  • 2 0
 Why get off the expressway if you want to “move forward”; racing is fastest way to test and market bikes.
  • 2 0
 such a bummer to see the most beautiful bike on the circuit have to go.
  • 1 1
 Ratboy is stealing every rider who has just departed their respective teams this month to ride for Cannondale
  • 1 0
 Except for Jerome?
  • 1 0
 I guess the bikes took on the deficit of some small countries.
  • 1 0
 what like! Hope you get a good seat this year Greg.
  • 3 2
 Good one for UNNO, love your work guys! All the best in 2020 and beyond!
  • 1 0
 They are not on the $$$ level! Maybe you can sell your bikes at $20k
  • 2 0
 Unno Bike sold in 2019
  • 1 3
 You have to be an orthodontist, oral surgeon, or cosmetic dentist to buy an Unno. $5600 for frame alone. :o
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