Video: Santa Cruz Get Creative With Their Lockdown Launch Edit for the 5010

Jun 16, 2020 at 5:44
by James Smurthwaite  

bigquotesNow more than ever it’s important to get creative with your surroundings.

The Santa Cruz 5010 has always been the bike that turns obstacles into features but now with the fourth generation upon us, it expands on the concept of the little bike that has big ideas.

Fun-loving 27.5-inch wheels, 130mm of lower-link VPP travel (paired with a 140mm fork) and radically confident-inspiring geometry including, new for any Santa Cruz bicycle, size specific rear stay lengths. It’s the kind of bike that makes any trail feel as familiar as the back of your hand.—Santa Cruz


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82 Comments

  • 117 1
 Absolutely fantastic. Thoroughly enjoyed that! Watched it thrice this morning, lol why?!
The skills on the handbike are equally as top notch as the mammoth editing task this must have been!
Slick job, with all the sound effects to boot.
Not to mention the trail building and swept dirt jumps!

Reminds me of being child. Literally made my day. Showed it to my kids, they're trying their hand at lego biking in the garden as a result.

What an awesomely fresh idea for a launch vid.

Cheers Santa Cruz!
  • 32 0
 P.S take my money for a santa cruz fingerbike
  • 8 0
 @benjiancillotti: Find m.pinkbike.com/u/tarik199 on here! He makes model bikes! He's currently making my Bergamont Trailster. Only needs a few ref pics and off he goes!!
  • 1 0
 @rdoadesuk: Whaaaat! Cheers
  • 26 0
 Santa Cruz fingerbike, the only Santa Cruz I can afford!
  • 6 0
 Took me back to the days of Tech Deck!
  • 3 0
 Can i just say, tuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuune?
  • 5 0
 I like how it switches between MacAskill and Bryceland.
  • 2 0
 @benjiancillotti: I have a santa cruz S8 fingerbike from 2002
  • 1 0
 @benjiancillotti: Agreed!!! I want!!!
  • 1 0
 @rdoadesuk: I would really love to see that Trailster once it is done!
  • 30 0
 Best thing, when the person unloads dirt from the big wheelbarrow into the tiny one
  • 18 0
 That soundtrack! Bomb the Bass - Megablast. Awesome, brings me back to playing Xenon 2 on an Atari ST and riding bmx in the streets!
  • 3 0
 Haha parallel lives!
  • 3 0
 Right down to the Atari ST
  • 1 0
 Exactly what I thought when it kicked off! I loved my ST.
  • 13 0
 The original Bronson launch video made me want a Bronson (and I bought one), the second Bronson release video made me want one of them (Ratty in Madeira) but I couldn't justify it. Ratty's tripping Bronson one also tempted me.

Peaty's 5010 launch video in Scotland made me want and buy a 5010.

Now I want this 5010.

I fear I am a sucker for advertising.....
  • 3 0
 Luca's tallboy video last year sold me (along with Rat's Bronson V2 vid)
  • 15 0
 I thought they were going to introduce a new 1 inch wheel standard
  • 8 0
 well @SPOKEn
  • 12 0
 That looks just like the one stolen from the Derek Zoolander Center for Kids Who Can’t Read Good last night.
  • 11 0
 wicked video. Creative thinking! no one has heard bomb the base in 32 years!! double win!
  • 1 1
 Right on! Check my other comment, haha!!
  • 7 0
 The main question is, where can I buy a micro 5010? Hopefully it's in my price range...
  • 4 0
 I don't want one, I need three.
  • 1 0
 Guy here on pb makes em. Polish dude, ads in the buy sell section
  • 1 0
 are you a dentist?
  • 8 0
 I’d watch a Red Bull rampage done like this...
  • 5 0
 Super cool video!

I still have that Bomb the Bass record. OG first pressing from 1988.. :-)
Makes me remember the old fingerboards and RAD magazine.-
  • 2 0
 So creative and appropriate. Good job SC.
In years and years time we will be able look back at that and it'll be a testament to the horrendous year we have all endured but that has also shown everyone's pure desire to ride (pro or hacker) ,even in confined spaces during this period.
  • 4 0
 I’m waiting for e finger biking. You know, so I can get more runs in during my 15 minute breaks at work!
  • 1 0
 Smile
  • 3 0
 so good and love the ending transition to the real garage. Now, is Danny behind the "Thing" (The Addams Family) Hmm.
  • 2 0
 Trials legend and now accomplished hand model... is there anything Danny Mac can't do?
  • 2 0
 Danny should release a shot-for-shot real life video of that. Maybe without crushing his nards though.
  • 3 0
 VOY!!! Creativity to the max!! That mini cabin is nicer that my garage. Oh wait, I don't have garage...
  • 4 0
 Sweet video. Amazing creativity. How about giving credit to the artist. ?
  • 4 0
 What is this?! A bike for Ants?
  • 1 0
 it is a sANTa cruz
  • 3 0
 Well done.
Make my day Wink
  • 3 0
 That bug on the bridge was HUGE!
  • 2 0
 That was... SO well done. Whoever the people are that conceptualizer and executed this should feel proud.
  • 1 0
 took me some time to remember, what 80‘s movie soundtrack they covered in the music. John Carpenter‘s The End - crazy Smile

www.youtube.com/watch?v=dXg4aywDkWc
  • 2 0
 Best idea and video i have seen for a long time!
  • 2 0
 Mid week finger action. Yes please
  • 1 0
 I think it would be a good deal to create some scale bicycles, I would definitely buy
  • 1 0
 I really wish the bike had squashed the chigger in the frame at 1:45... hate those nasty nibblers!!
  • 1 0
 Only out-of-box creativity could entertain as much as Ratty in their last 5010 launch.
  • 2 0
 best. launch. video. ever.
  • 2 0
 Some people got paid to do that; jelly
  • 1 0
 Utterly amazing product launch! Wish I could shred a bike as well as that dude shreds his fingerbike. Such style!
  • 1 0
 Great video. Nice to see SC doing something creative rather than just having pros shred down some berms.
  • 1 0
 Why have I never thought of making a mini trail like that, perfect way to spend a lunchtime smoke!
  • 2 0
 Awesome!!!
  • 2 1
 Finally, something genius has come out of lock-down.
  • 2 0
 fake
  • 1 0
 I love that can I get one of those bikes?
  • 2 0
 Jeff Finger-Weed
  • 1 0
 wish they still made finger bikes, still have my M1 from back in the day.
  • 1 0
 Gnarly! I cant wait for Danny Mac to re make.
  • 1 0
 That knuckle buzz was clean!
  • 1 0
 Well looks like I have to buy a new Sant Cruz
  • 1 0
 Fingerbiking is a new sport.....UCI get on it!
  • 1 0
 Talented hands. Must do some great dental work with those.
  • 1 0
 I think I COULD afford the fully tricked-out finger-bike size........
  • 1 0
 EPIC!!
  • 1 0
 That s a good one
  • 1 0
 Carbon? haha!
  • 1 0
 This was awesome!!
  • 1 0
 Brilliant!
  • 1 0
 VOC!!!!
  • 1 0
 So much tech deck vibes.
  • 1 0
 SOOOO GOOOOOOOOOOOOOOD
  • 1 1
 The bottom bracket grind made me cringe.
  • 1 0
 Fucking. Genius.
  • 1 0
 best video ever!
  • 1 0
 Nice unturndown
  • 1 0
 Two "thumbs up" !!!!!
  • 1 0
 take my money!!
  • 1 0
 Brilliant :-)





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