Video: YT Industries’ Goatman Returns for the Launch of the New Capra

May 18, 2021 at 5:53
by James Smurthwaite  

bigquotesComing Soon! Are you ready to #GETGOATEDYT Industries



134 Comments

  • 93 3
 @doublecrownaddict Bet you can't wait!!!
  • 13 0
 @SMNKLM that's what er are all waiting for
  • 23 1
 Hello DCA, before you start your nonsense, consider not doing that.
  • 14 0
 @T4THH: No, let him do it. Its fun to watch.
  • 9 0
 I wonder if they put a kidnapped girl in there just to troll him
  • 10 2
 @FloridaHasMTBToo: He's obviously a troll and is very very talented at winding people up. I think everyone knows he's a troll now so the point is kinda lost BUT everyone keeps taking the bait
  • 47 80
flag DoubleCrownAddict (May 18, 2021 at 7:54) (Below Threshold)
 Most people know that YT stands for YouTube. Man this company makes alot of stupid marketing decisions.
  • 26 2
 Is the PB comment section hivemind usually right, or wrong? DoubleCrownAddict is almost universally hated here... which makes me think he's on to something
  • 6 0
 TL : DW
  • 10 2
 @fjopsys: I wouldn't say I hate DCA - I find his alternate outlook...... intriguing.
  • 3 1
 @DoubleCrownAddict: I like it when you say, old timey bikes
  • 14 7
 @onemind123: I'm surprised by the lengths PB commenters will go to defend a bike brand's whose main product seems to be its marketing. Looking back at DCA's original blog posts, I mean, there sure are a lot of skulls and lightning bolts and runes... Are YT the baddies? I have a feeling DCA will be vindicated one day and future PB hivemind will look back wondering how the comment section was so universally against someone telling the obvious truth
  • 24 0
 @fjopsys: I don’t think people have to think very hard to figure out why DCA is so universally disliked. And I doubt time will be kind to his laughable posts.

He accuses pro riders of being nazis (Vali Höll). Thinks any type of skull is a “punisher” skull (because he can’t tell the difference). Thinks antlers are racist symbols (wtf). Thinks that all Nordic imagery is racist because the nazis stole some of it. Thinks that the Austrian coat of arms is a nazi symbol (lol). Thinks owls are a racist symbol (again, wtf). If you point this out, he either calls you a racist, deletes your comment, or deletes his photo.

On top of that, he has a habit of direct messaging people to further harass them if they don’t engage in his BS. I think the pinkbike community has this dude pretty well figured out.
  • 4 2
 @TypicalCanadian: I dislike yt because when they entered the Canadian market they had the audacity to use one of our national animals as their marketing campaign.
  • 4 0
 @DoubleCrownAddict: most people know DCA stands for dollar cost averaging but it hasn't stopped them here
  • 8 0
 No please don't summon him. He's way worse than Waki
  • 5 1
 I feel like Doublecrownaddict is Waki’s American alter ego...or his second coming...the world may never know
  • 1 0
 @DoubleCrownAddict: In fact you're right. The bike company should use "YTI". On some bikes they even have YTIND decals...
  • 86 7
 I'd I am not mistaken, the money that could be spent on customer services well as RND went to a full length movie that duals as a bike ad. Great.
  • 28 11
 It's like Disney-created Star Wars - high budget crap.
  • 45 92
flag DoubleCrownAddict (May 18, 2021 at 7:59) (Below Threshold)
 Customer service has never been close to a top priority for YT. They are all about marketing to dumb white trash-type males who think E13 makes awesome components and that primarily care about price and how the bike will look on top of their sports car for their Instagram posts.
  • 12 15
 @DoubleCrownAddict: what's wrong with e*thirteen?
  • 25 1
 @DoubleCrownAddict: I ride a YT, drive a Ford Ranger, and hate E13. Don't judge a group of people by their cover.
  • 8 0
 @FloridaHasMTBToo: #Rangerthings
  • 9 0
 @DoubleCrownAddict: How it looks on top of a sports car? Do you live in an alternate dimension?
  • 12 4
 @DoubleCrownAddict: @DoubleCrownAddict: I'm 45, upper middle class & drive a 2021 GMC AT4. Sometimes I use a tailgate pad, other times I use a KUAT. I also don't drink monster energy. I only use instagram to look at hot chicks now and then. Yet I have a YT.
  • 19 1
 @abueno: Its a Ford f*ckin Ranger
  • 5 0
 @DoubleCrownAddict:

Brahahahahaha! I guess I'll bite (again).

None of the riders I see regularly on YTs fit that profile. And FWIW I've had pretty good luck w/ e13 tires.

Still scared about frame quality tho.
  • 11 1
 @DoubleCrownAddict: Saaaaaayyyyy... I'm a white trash male with a sports car! Tell me more bro! Please recommend the best bike to get max likes on the 'Gram! Preferably ones without derailleurs - tyvm.
  • 9 3
 @DoubleCrownAddict: your comment is racist and should be deleted
  • 2 2
 @FloridaHasMTBToo: You're 15, AT BEST, you drive your daddy's truck if you even drive at all.
  • 7 1
 @NorCalNomad: Purchased with my money and am learning to drive stick, got an issue with it?
  • 4 0
 Strange they spent so much money on this weird promo video considering how little pro’s get paid going off the recent pinkbike article.
  • 64 2
 Free advice: spend a little more time on customer service and less on goatman. My friend cracked his '21 Capra carbon frame recently and customer service wont pick up the phone or answer emails on warranty. No response. Nada. Zip. WTF?
  • 26 0
 Maybe the boyfriend pleading for help scene is a metaphor?
  • 2 0
 I agree............... Less money on Movies and more money on costumer service and replacement parts(chainstays) in stock
  • 4 0
 Kind of crazy how much bad stuff I'm hearing about their warranty and customer service. Never knew it was looked down on so badly. Always wanted a jeffsy.
  • 54 0
 Heard this cost over a million usd? think of the trails that could have been built for that!
  • 54 1
 Well that's another 20 mins of my life just wasted.
  • 16 0
 You sat through that whole thing? I made it to 3:11 without so much as a hint of a bike. Looked up and saw it was a 20-minute video and that was enough for me. That’s shit had me begging for them to bring back Walken.
  • 11 1
 @TheR:... I did actually yes.lol...the only reason being Im on crutches at the moment and remote was too far to reach.
  • 5 0
 @ifindoubtflatout: Doesn’t sound like it got much better past 3 minutes, then. I’ll take your word. I cannot emphasize enough how flipping little I care to find out for myself after watching that. I don’t know what it was about the bit I watched, but I was actually getting angry about it. Yes, I know I might have issues, but damn.
  • 5 0
 @TheR:... Your issues will be insignificant compared to the folks who buy the hunk of junk. lol.... I will save you the torture of the 17 minutes you didn't watch which I likened to sticking pins in my eyes. lol
  • 2 0
 It's sad when your time's better spent going through the comments below the release video than actually watching the release video. Not gonna watch it.
  • 3 0
 @ifindoubtflatout: I’m not a big fan of YT, so I won’t be buying one any time soon, and this video didn’t help picking me up as a customer.
  • 41 3
 This is cool and all, but has YT ever considered making an actual bike video to announce their bikes?
  • 32 0
 Isn't this the same company that has left tons of customers without support and replacement parts and they're jacking off in the corner making movies?
  • 5 0
 Lmao next thing we'll be hearing that yt is getting out of the mtb industry and into the film industry.
  • 2 0
 @DylanH93: First up, goat-based snuff films. Oh wait....
  • 33 2
 How much money did they spend on this crap?
  • 28 2
 Video left me feeling oddly suicidal
  • 33 17
 That's a positive sign: You are above the target intellectual marketing zone YT is aiming for.
  • 21 0
 Hiring Mads Mikkelson is a helluva flex.
  • 23 3
 I came for the DoubleCrownAddict comments
  • 11 42
flag DoubleCrownAddict (May 18, 2021 at 8:01) (Below Threshold)
 I added a brutal rap/rhyme to my YT blog that calls out the owner! But I won't post a link cause I don't want to get suspended again for spamming.
  • 18 0
 Well, he and I are in agreement that this video sucks. But whereas he sees phantom boogeyman Nazis, I just see an infuriating, colossal waste of time.
  • 9 1
 Me too. Didn't even watch the video or read any of the advertising blab (if there was any). Straight to comments.
  • 20 2
 "Mom, I want to be a make films"
"Well your uncle owns a bicycle company, I think. Let's see what he can do. He owes me."
  • 19 3
 Way too much hype. I’ll stick to Commencal edits that actually get me stoked to ride bikes.
  • 14 2
 Didn't watch the video... came here for DCA comments... left disappointed.... will try again later.
  • 6 0
 It's better now.
  • 1 0
 @onemind123: me of little faith... of course he’s not going to disappoint.
  • 13 1
 Holy shit couldnt get through 5 mins of this! What a complete waste of time and money!
  • 12 3
 I hope there is not a Snyder cut of this. That was 19 mins too long.
  • 5 0
 NGL..... Totes here for DCA... Could care less about YT and the ad.... He isn't disappointing.... I did think he would've gone a bit harder into this... It's literally sailing by home plate, perfectly.... Oh well a little DCa is better then no DCA....
  • 6 1
 Meanwhile Propain gave some frames to Remy and he has been shredding them like a champ.

This was utter and total P!$#.
If their bike (insert looks like an old Scott Voltage) is anything like this video then you would have to be mad to buy one.

Can I have my 22 mins back YT, you just ripped me off.
  • 9 1
 I love how much YT marketing triggers people.
  • 3 0
 I think they love that too
  • 8 4
 So boring !!!! Can't understand why they spend such an amount for this shit ! Maybe they earn to much money.....if you guys from YT don't know how to us it...ask the biker community !!! Creating trails or sponsoring female athletes, no female athlete in your "Family", shame on you guys!
  • 5 8
 The use of violence against women in their marketing materials itself says a ton about the company and who they target as a customer.
  • 6 0
 19:23 if you want to skip everything and see a glimpse of the new bike in its launch video.
  • 3 0
 When a company spends too much on useless marketing and not enough on getting some stock. Only YT fanboys interested in buying the Capra would watch a 20 mins ads... which defeats the purpose of the ads. except pleasing some loyal followers.
  • 1 0
 That seems like all of them now
  • 3 0
 how far up one's bottom does your head have to be to spend money on a video like this that nobody cares about rather than hire people to answer an e mail or answer the telephone from a customer who owns one of your bikes?
  • 6 0
 Wtf did I just watch...
  • 5 0
 Ok so now we know why they aren’t such good value...
  • 3 0
 what in the Stranger Things Walking Dead Percy Jackson f*ck was this? I thought this was a new bike promo.... not a trailer for some wack ass new Netflix show....
  • 1 0
 What happens if @DoubleCrownAddict is actually working for YT...and now that we're coming to all these YT articles to see his response, it's causing people to buy their bikes...and it's all secretly a cover so he can keep getting paid more and more...?

I dunno man, seems pretty plausible to me...
  • 2 0
 Aaaand he's already been suspended again...not very good marketing, if you ask me
  • 1 0
 Wow another satanic worshipping video. Will not buy or recommend YT bikes. They are catering to satanits, whom are getting wiped out pretty soon ...Bad marketing move. Whom are you going to sell bikes to? Satanist are poorest people, they serve like a slave, they don't live.
  • 4 0
 I'd rather have the YT bikes in stock more than the movies.
  • 3 0
 This ad feels like missing that drop and going over the bars all over again. Left me with a nasty concussion
  • 3 0
 This video is 22 minutes!?! Can someone just post the Reader's Digest version?
  • 4 0
 So the Production costs for this Are The reason for Price Increase
  • 2 3
 This like announcement of bets getting started. Mostly only those who sits on their money and waiting for months to challenge the others in an order clicking battle royale. My tip is that size L mullet will be gone by midnight.
  • 6 5
 LOVE IT, i just stumbled across doing something completely unrelated and different, here i am, watching the whole thing premiering.
  • 2 0
 I am actually more surprised of the bottle cage mount than the edit. Finally a decent size water bottle!!!!
  • 3 0
 and we wonder why bikes are getting too expensive.
  • 7 5
 Say what you want about cost, customer service, etc.... that video was amazing.
  • 1 0
 Groms all over are now posting their old Capra's in the buy/sell section and hitting their parents up for this *new Capra

*new = paint job and components
  • 2 0
 Soon on Netflix: Return of the Goat Reloaded - a three season TV show

, I enjoyed it
  • 3 0
 22.40 minutes! ain´t nobody got time for that
  • 3 0
 22mins of footage to see 10seconds of a new bike
  • 4 2
 How do you get the water bottle out?
  • 5 0
 Simply remove the damper.
  • 4 2
 Well... to be honest, i always knew Mad Mikkelsen is the GOAT...
  • 3 2
 I came to watch this press release video, then realized it was 22 min, not sure I want to watch a 22 min commercial...
  • 8 7
 Holy freaking shit! That was f*cking awesome!

Thanks for subverting YT. Keep up the goat work.
  • 3 0
 I just don't get it
  • 2 0
 That was a waste of my time.
  • 2 1
 Damn, they hired Le Chiffre from Casino Royale for the baddie government! $$$
  • 2 0
 I am a huge YT fan ... but this release just vanilla ....
  • 2 0
 You get a gold star for the day if you watched that whole thing.
  • 2 0
 Thirstmaster 6000! Love it.
  • 3 2
 Jesus christ thats a bottle cage :0
  • 3 5
 core 3 model seems like the bike to own; performance elite is maximum all of us need from a suspenssion POV. rest of the components can be upgraded. too bad size L is already out of stock. Smile
  • 3 4
 Core 4 build and price are solid...6K...its back to how they used to be priced. Xo1 Eagle, factory...wheels are kinda whatever but otherwise heck of a build.
  • 3 3
 lol at the downvotes. 6K for fox factory, eagle, renthal cockpit, etc...who else has pricing like that?
  • 1 0
 whats the song in the beginning?
  • 1 0
 all completely avoidable if they were riding e-bikes... shame, really.
  • 1 0
 Bill hicks voice: what's that goat boy?
  • 1 0
 this is why I ride my tues. I love YT
  • 1 0
 This is a Horror Movie about Mountain Bikes
  • 2 2
 Ships latest may 2022!! Lol, good luck with that
  • 2 2
 Ok then... what was the budget?
  • 6 0
 More than it cost the R&D department of their Taiwanese supplier to prototype and make the bikes for them, that's for sure!
  • 2 2
 Now I know where the funding for the 730 Duck battery went.
  • 2 2
 Guess DCA hasnt found this one yet...........
  • 6 1
 Heyo..... From five hours into the future.... DCA is fulfilling his mandate as expected....
  • 1 0
 Sarah, Why !?
  • 5 4
 Yo that was amazing!!
  • 14 15
 Respect to the effort in pulling a project like that off! and the bike looks great.
  • 6 0
 Yes we saw your shirt. Pulling off? Spending $$$. Like your stuff...
  • 1 4
 Yeah, the cinematography was better than plenty of Hollywood films. Everyone involved can be really proud of the end result.
  • 1 1
 Lets talk about that water bottle #finally
  • 1 2
 YT (Young Talent) = YT (YouTube). It's a conspiracy!
Any idea who is riding bikes in the "desert" scene? I know.
  • 1 0
 Psst, that is classified info Wink
  • 1 1
 That was awesome! Stoked to see where bikes marketing is going nowadays,
  • 1 2
 So many whingers on this page. "YT is soooo awful blah blah sob sob whinge bloody whinge"

You sad bastards!
  • 2 3
 Not sure what I am waiting here for
  • 2 2
 No smalls unfortunately
  • 2 3
 That was... interesting





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