The Whyte Bikes vs Rich Energy Trademark Dispute - What Happened Next?

Jul 23, 2019 at 9:05
by James Smurthwaite  


Earlier in the year, we reported on a court case involving Whyte Bikes and Rich Energy, a new energy drinks company that had apparently copied the British bike brand's logo. The saga was made all the more interesting by the fact that Rich Energy sponsored a Formula 1 team, Haas F1, and had the logo plastered all over its car. The court awarded in favor of Whyte bikes and we thought that would be that. How wrong we were.

The saga soon descended into soap-opera farce as the spat played out across social media and ended in the demise of Rich Energy. Here's everything you need to know about one of the most bizarre mountain biking stories of the decade.




What is Rich Energy?

Rich Energy is an energy drinks brand, based in Richmond, London. It describes itself as an "elite" energy drink for "the discerning customer". From the outset, it was clear that it had its eyes set on a very specific goal, toppling Red Bull as the most prominent energy drink on the market. Even its slogan, "forget the wings, Rich Energy gives you horns", was aimed at the Austrian brand.

There was just one problem: Nobody could find it anywhere to buy. Despite Rich Energy's CEO William Storey claiming the brand was distributed in 40 countries with 100 million cans sold, it's very hard to track down a brick and mortar shop with a can for sale.




Rich Energy first gained attention in Formula 1 when it tried to save the ailing Force India Formula 1 team with two £15 million installments. The offer was rejected and Force India put into administration despite Rich Energy's owner, William Storey, claiming he was backed by "four sterling billionaires." Next, Storey tried to court the Williams F1 team before finally finding his way into the sport via Haas F1. Rich Energy became a title sponsor of the American team for an undisclosed, but likely not inconsiderable, sum.

It wasn't long before curious fans started digging into the company's filing history. They found that Rich Energy reported having £581(about $770 USD) in the bank in 2017, up from £103 ($134 USD) the year before. So how did they fund the sponsorship of a Formula 1 team? Well, the company claim they have had significant growth since then, including gaining the backing of David Sullivan, the owner of West Ham football club who made his money in soft-core pornography, who reportedly bought a share of the company in 2018. If you want to know more about the funding questions surrounding the brand, there's a great investigation from Jalopnik here.

Whyte Bikes first became aware of Rich Energy and their logo in the summer of 2017 but the issue came to a head at The Cycle Show at the NEC in Birmingham when a number of visitors came up to Whyte and asked them about it. When Whyte issued a cease and desist on October 11 of that year, Rich Energy came back through their lawyers and the legal proceedings began.


The copyright case

The two logos, taken from the court judgment. L: Whyte, R: Rich Energy.

The case was brought before the UK High Court and the judgment was passed in favor of Whyte Bikes on May 14, 2019, as we reported here. The key thing from the case is that William Storey, the CEO of Rich Energy came out of it very badly.

Judge Melissa Clarke described him as a "poor witness" and wrote. "He often did not answer questions directly, preferring to make speeches about his vision for his business or alternatively seeking to evade questions by speaking in generalities or in the third person plural. He only answered several questions when I intervened. He had a tendency to make impressive statements, which on further investigation or consideration were not quite what they seemed." She called him a liar and concluded that some of Storey's evidence was "incorrect or misleading" and that he was involved in "the manufacture of documents during the course of litigation to provide additional support for the Defendants’ case." Matters were adjourned until a hearing on June 27, when the sanctions would be decided.


The aftermath of the copyright case

In the aftermath of the court case, Whyte released a press release that included gleeful phrases such as, "‘We only use the finest ingredients. Unfortunately, until now, those ingredients have included an unauthorized copy of the Whyte Bikes’ Stag’s Head Logo."



The taunting continued as Whyte Bikes held their 2020 dealer launch at Mercedes HQ and posted a picture of their logo next to the Mercedes F1 car. Rich Energy was quick to respond by saying, "Looks like the logo we own around the world. Not as good but similar." on Instagram and "Enjoy the free PR while you can guys. Those with an IQ higher than their age realise you are Mickey Mouse. Oh, how we will laugh in due course. We are actually investing money in F1 whilst you are investing zero. Total parasites who knew about us for two years before piping up."




This accusation seemed a bit hollow as just a few days earlier Whyte had posted pictures of Romain Grosjean, a current racer for Haas, riding one of their bikes in 2014 while another Twitter user dug up an old Tweet announcing Whyte's sponsorship of the Lotus Junior F1 team, a development program that races in lower-ranking motorsport events such as Formula Renault and Formula E with the aim of developing young, talented drivers. All of this is forgetting that the founder of Whyte, Jon Whyte, was the head suspension engineer for Michael Schumacher and the Benetton team that claimed the Driver's World Championship in 1994.




Rich Energy and Haas

Then the real circus began. Haas continued to run the Whyte logo for the Monaco Grand Prix, a week after the court case, but by the time the Canadian Grand Prix rolled around two weeks later on June 9, the logo had gone and instead only the brand name remained on the Haas cars. A Tweet from Rich Energy claimed they had asked the team to remove the logo to avoid the "any media circus... whilst we contest baseless case with Whyte Bikes and win." The logo has not reappeared on the cars since.




The Court Orders

On July 2, the court orders were announced from the copyright case. The punishment for Rich Energy was as follows:

- Rich Energy had to remove the offending logo from all products and merchandise from July 18
- All remaining products or merchandise containing the logo must be delivered to Whyte Bikes or destroyed by August 1
- Rich Energy to pay costs of £35,416 to Whyte Bikes within 14 days.
- Rich Energy has been ordered to disclose to Whyte Bikes the total UK and global sales to date of cans of Rich Energy featuring the logo, as well as the total sums received from these sales.




We've spoken to Whyte this week and confirmed that the damages have still not been paid. We understand they are now seeking to have Rich Energy wound up to recover the money through liquidation and the sale of assets. They said: "[Whyte] will now be forced to take appropriate action to recover the costs that they have been awarded. This may include applications to the Court to wind up both Rich Energy and Staxoweb and to petition for the bankruptcy of Mr. Storey."


The Demise of Rich Energy

In the week leading up to the British Grand Prix, Rich Energy announced it would no longer sponsor the Haas energy team. They did so via a Tweet, citing "poor performance" and politics. They said: "We aim to beat Red Bull Racing and being behind Williams Racing in Austria is unacceptable. The politics and PC attitude in F1 is also inhibiting our business. We wish the team well."




Just a day later, Haas denied the partnership was over, with Gunther Steiner, Team Principal, saying: “Rich Energy is currently the title partner of Haas F1 Team. I cannot comment further on the contractual relationship between our two parties due to commercial confidentiality.”




Then, even stranger, Rich Energy released a second statement on a subsidiary account (that has now been deleted), claiming the original Tweet was posted by a rougue individual and that the sponsorship of Haas was still going ahead. It read, "We wholeheartedly believe in the Haas F1 Team, its performance, and the organisation as a whole and we are fully committed to the current sponsorship agreement in place. We also completely believe in the product of Formula 1 and the platform it offers our brand.

Clearly, the rogue actions of one individual have caused great embarrassment. We are in the process of legally removing the individual from all executive responsibilities. They may speak for themselves but their views are not those of the company. The incident is very regrettable; we will not be making further comment on this commercially sensitive matter and will be concluding it behind closed doors.”

It looks like an internal struggle between Storey and the rest of the shareholders for control of Rich Energy had begun with Storey controlling the Twitter account and public face of the company and shareholders behind the scenes trying to oust him. Later that day, Storey described the actions of the shareholders as a "coup" and attempted to re-assert himself as still a vital part of the company.




Storey then spent the weekend of the Silverstone Grand Prix taunting the Haas F1 team on social media as his pit pass had reportedly been revoked at this point. He first Tweeted his amusement that Haas was still running the Rich Energy livery:



And then compared the Haas car to a milk float when its drivers, Romain Grosjean and Kevin Magnussen, crashed into each other on the first lap.


[Failed to load Instagram embed]

The day after the Silverstone Grand Prix, a flurry of documents appeared on the British Companies House website that showed Storey ousted from the company as well as an address change from Richmond to Central London and a new name for the company - Lightning Volt Energy. One thing to note is the hurried change of address that omits BDG Group, an unlicensed insolvency practitioner, from the public record.


Note: Change of address twice in one day - fourth row from bottom and second from top.

Whyte's last laugh




So it looks like a two-year ordeal is almost finished for Whyte. They were the unlucky brand that William Storey allegedly spotted when he strolled into a local bike shop a few years ago and since then they've been to the High Court, spent a small fortune on legal costs, and in that time only ever seen one pallet of actual cans of Rich Energy. The case is unfortunately likely to lose them money as it seems unlikely that their costs will be paid at this point (and even if they are, costs are capped in the UK and often don't represent the true cost of the trial). They have received a wave of support from both the F1 and mountain bike communities that they will hopefully be able to capitalize on in future.

The most recent support came from Rick Parfitt Jr, the son of the guitarist of British rock band Status Quo. He races for the JRM Bentley Continental GT 3 team that also used to be sponsored by Rich Energy. He now runs the Whyte logo and name in the same spot the Rich Energy sponsorship was free of charge. Speaking to Whyte, this wasn't about money or publicity, though, simply standing up to a bully who tried to roll them over.

Next up for Whyte is the release of the financial documents from Rich Energy that were part of the court orders, which Whyte have confirmed they intend to publish if they receive them. If they don't receive them, William Storey will be in contempt of court and could face jail time. Whyte is also expecting the delivery of Rich Energy goods that display their logo soon. If Storey was being truthful then they are set to receive tens of millions of cans of Rich Energy but told us they will "cross that bridge if [they] come to it."


Is this the end?

Unfortunately not. It certainly doesn't look good for Rich Energy at the moment with a London based fine wine company, Vin-X, recently awarded 20% of the company following a court case about an agreement made on a £20,000 loan in 2016. On top of this, Haas are apparently seeking 35 million GBP in damages for a breach of contract and Red Bull has also begun court proceedings with the beleaguered brand too for trademark infringements.

Matthew Kell is now the majority shareholder in the company. He is listed as a director for 8 businesses, including others that operate from the same address as BDG. BDG, the insolvency company, boasts that they, "can’t do anything that breaks the law", but that they will "represent your best interest to help you avoid proceedings and problems." As Formula Spy succinctly explains, "This suggests that the story isn’t quite over yet, with Storey selling his shares voluntarily to a company that will do their absolute best to avoid the duty of a licensed insolvency practitioner – those being legal and financial responsibilities to the company’s creditors."

We have heard that a group of minority shareholders are looking to buy back the brand and rebuild it, which would be the best outcome for Whyte to potentially regain some of their lost costs, but it's unclear if that will come to fruition.




It appears that Storey also still controls the brand's Twitter profile and recently left a chilling warning: "I'll be back." He's clearly hoping to emerge cockroach-like from this nuclear carpet bombing of his own making, but let's hope he gives mountain biking a wide berth next time he does.


188 Comments

  • 210 1
 I think rich energy should team up the dude from Fyre festival, the world needs real entrepreneurs like them and that would make a great doc to watch on Netflix.
  • 172 1
 What about sick bicycles?
  • 10 0
 @zyoungson: yeah, let those beardos handle PR duties...
  • 59 2
 @zyoungson: Forget 28.99mm bottom brackets and 157mm hubs on trail bikes... A Rich Energy-sponsored, Sick Bicycles factory race team, managed by Billy McFarland is what the industry needs!
  • 38 0
 @catalanfc

Fyre Rich Energy Drink - Sick in a can.
  • 10 0
 @Dropthedebt: Where is the crowd fund? Im only in if you send me abuse when I ask where my order is that I paid for months ago.
  • 1 0
 @zyoungson: SickRich? Or RichSick?
  • 21 1
 @justanotherusername: Look here you f*c*wit... Who gives a s**t that you have paid for an order and not received it. It is like you think we give a s**t about customer service or human kindness. All you are is a very insignificant blip on our path to global domination.
New T-shirts landing for pri*ks to preorder today. Get them quick or not at all.

(hope you feel our love tup )
  • 72 20
 it's like if donald trump owned an energy drink.
  • 2 1
 @Dropthedebt: Maybe jordan and tim just gave everyone some subconscious sadistic pleasure from the abuse, I sure enjoyed that.....
  • 33 4
 @packfill: Bright orange and full of shit, sounds like a good recipie for an energy drink.
  • 53 1
 What a story!
The real question here is: why does a poor criminal, who steals energy drinks from a shop, eventually end up in prison, while a crooked jerk like Storey, who (as it seems) breaches Million-Dollar-contacts, steals someone elses logo and manufactures documents in a court case, runs around frrely planning his next coup?
  • 2 1
 @packfill: Exactly!
  • 9 4
 Yeah, and it sounds like William Storey has the skills to win the US presidential election too!
  • 2 2
 @justanotherusername: Sounds a little like ordering and waiting for a YT for 6 six months.
  • 2 0
 @rideyourbikemore: at least you get it in the end though hey?
  • 4 3
 @packfill: Sure, only DT is now our President Smile
  • 3 0
 @Dropthedebt: Honest to God, when I saw @MatthewCarpenter's comment the first thing that ran through my head was "A business man's arrested... with 24 kilos."
  • 4 0
 @packfill: if he did it would be called 'Bigly Energy Drink - for the stable genius in all of us.'
  • 2 0
 @iamamodel: You know the truth for what it is my friend. Joker
  • 75 1
 So William Storey is an absolute bitch and utter cunt. Got it.
  • 44 0
 In the words of people here in the UK, he's a complete and utter bellend.
  • 19 1
 @ardee: a Twunt
  • 4 0
 @sewer-rat: not heard twunt in years, thought it was a geordie word.
  • 8 1
 Bitch Energy
  • 2 0
 @Clarkeh spot on...

"i'll be back" - thanks for the warning douche bag.
  • 3 0
 I was waiting for someone to call him a cunt.... was not disappointed!
  • 60 0
 Coming soon: The Rich Energy - Sik bikes enduro team.
  • 9 0
 the whole article i thought of sick bikes and the i saw the picture of Storey ...
  • 37 0
 @optimumnotmaximum:
To be fair, the Sick fiasco seemed to me to be one of gross naivety and business incompetence. This guy is a straight-up crook, playing fast and loose with other people's money, simply lying when put under scrutiny, and still trying to cheat his way out of any repercussions.
A cynic might say he has a successful future in politics ahead of him.
  • 4 6
 @ROOTminus1: Is this Storey fellow not the tories’ new Prime Minister?
  • 1 0
 And when the team gets popped it was their buddy's can of red bull.
  • 43 1
 My main takeaway from this whole fiasco is that the UK court system has no capability to punish crooks, who cause real monetary losses to innocent companies/people (Whyte). Looks as though the w*nker will get away scot free. Where's the justice here?
  • 19 1
 Agree that he is a fantasist, a liar, and a prick of the highest calibre. But being legally pursued by Whyte, Red Bull, Haas F1 (for £35m!) not to mention some wine company hardly counts as 'getting away scot free'. He will get what is coming to him. And hopefully we will read it here first!
Props to Whyte for remaining classy and professional throughout the whole social media shitfight, as well as the legal one...
  • 5 1
 Wouldn't call that "getting away scot free". He gets thrown out of his own company and won't make a penny of the entire "business venture". After that kind of high-profile disaster its unlikely that he will ever find substantial investors again.
  • 16 0
 @Ttimer: I wouldnt say that, who do you think invested in him in the first place? - They still dont know where a lot of the money came from. This part of the business world is full of people like him, its how they make money, he wont have much trouble finding investement for the next 'scam'.

As for getting away scot free - sure he was thown out of his own company, but as that is essentially worthless and being sued into oblivion why would he want to remain part of it, you might even say being removed was by design...

@Franziskaner - he wont be persued by anybody - he was the director of the LTD company that is being persued, he wont be liable for a penny, all that is coming to him will be another business deal somehwere, nobody in their world will give a shit

Shady people populate the business and political world in huge numbers, occasionally they make it to the press, or president, or prime minister of the UK, Russia, etc etc etc.
  • 1 0
 @justanotherusername: Haha unfortunately you may be right
  • 47 10
 Anyone notices the parallels in speech between Storey‘s and Trump‘s tweets, especially the „insults“?

Might be a personality trait.
  • 24 2
 The self belief of being untouchable of the psychopath rich man
  • 23 2
 I think narcissism is the operative word.
  • 12 2
 He's Trump's next "Secretary of school yard 6 year old tweets."
  • 10 6
 How does Trump still get 40% approval rating? Are idiots really that stupid?
  • 10 26
flag preston67 (Jul 26, 2019 at 14:05) (Below Threshold)
 @jaydawg69: Because he is effectively implementing the policies we agree with.
  • 8 28
flag johnbalz (Jul 26, 2019 at 14:17) (Below Threshold)
 @jaydawg69: Closer to 50% my friend, and when our country is doing better in just about every measurable way it begs the question; "How stupid are you?".
  • 8 27
flag Bman39 (Jul 26, 2019 at 15:19) (Below Threshold)
 @jaydawg69: you dont have to personally like the man, but you his policies are spot on ,
  • 18 6
 @jaydawg69: 50% of the population is of below average intelligence
  • 15 5
 @johnbalz: except is not doing better in every measurable way.
  • 15 5
 @jaydawg69: Unfortunately many are just like him, stupid and racist. Oh, and he has all the drunk asshats listening to him every night...that must be the only reason some believe this absolute fool. Surprised he hasn't started WWIII yet!
  • 6 16
flag Bman39 (Jul 26, 2019 at 19:31) (Below Threshold)
 @rcrdrvr: you got a terminal case of trump derarangement syndrome, speaking of drunks like the ones living in tents in your cities or like you who takes pics of beer and post it on pink bike in your favorite pics ?
  • 8 7
 @Bman39: stalker bitch - shut up
  • 5 12
flag Bman39 (Jul 26, 2019 at 19:39) (Below Threshold)
 @rcrdrvr: drunk already are we , typical response from a low IQ drunk
  • 13 7
 @Bman39: nope just tired of you Trump loosers...just admit you f*cked up already. I do enjoy some good beer and I'm from the home town of Sierra Nevada Brewery, so yeah I got beer pics dumbass! Can't remember the last time I was drunk, but I do live in a red county in CA and I personally know many drunks who get repeat dui's are racist as f*ck and can't even go into the DMV anymore because there are not enough whites in there at the time, carrying their guns around like dumbasses as well. The world is full of f*cked up people and Trump let them have a voice...so talk to me some more about the president who ruined our country.
  • 17 4
 @Bman39: he's doing a good job of dividing your country... exact opposite of what of good leader should be doing.
  • 13 4
 @johnbalz: totally disagree.... your crime rate is horrible and your overall standard of living is lower.
  • 4 12
flag Bman39 (Jul 26, 2019 at 21:32) (Below Threshold)
 @rcrdrvr: where I live we dont have drunks living in tents on the streets , like you folks do , you Californians keep dodging that one, I guess that's trump's fault too
  • 11 3
 @Bman39: so because you agree with his policies it's ok to have a racist criminal as the president of your country?
  • 5 13
flag Bman39 (Jul 27, 2019 at 4:44) (Below Threshold)
 @Upduro: prove it , dont just make accusations ,
  • 8 10
 @Bman39: Funny how all these guys come up with all these labels for us people they don't like, "racist, homophobic, xenophobic etc.", yet when you ask for actual evidence aside from regurgitated buzzwords from CNN they draw a blank. It's they in fact that are the true ignorant bigots here, simply putting a label or name on people with which they do not agree, ironically doing what they accuse us of doing. They justify it by placing some superior moral value on their beliefs making it all of a sudden OK to actually be the ones doing what they accuse us of. This my friends, is Trump Derangement Syndrome at its finest! I can't wait to see all you butt-hurt nancies are crying all the way through 2024!!!!
  • 6 3
 @johnbalz: Trump is a racist for following the same policy at the boarder that Obama and Clinton followed. But they aren't racist.
  • 4 7
 @johnbalz: yeh they never have any proof just baseless accusations, there's one thing that's guaranteed if there was any proof trump has broke any laws they would hang him from the highest tree in d.c.! And if you cant find any wrongdoing, then make it up !
  • 5 3
 @Bman39: there is proof of crimes directly connected to Trump. His personal lawyer is in jail for lying about business deals connected to Russia and for lying to investigators about payments to Stormy Daniels. Trump is an un-indicted co-conspirator to those crimes. Those are facts you can’t dispute but are not intelligent enough to understand. I notice you have difficulty spelling, an indication of low intelligence, so sorry. Trump is a criminal, again and again, from raping a 13 yr old girl to defrauding thousands of very dumb people, to obstructing an FBI investigation a minimum of 12 times. He will go to jail, and when he does you will be one of the many very stupid people who cowardly deny you used to defend him on a mtb website.
  • 5 5
 @deadtime: old fake news,
  • 2 2
 Honest question, is a sitting president above the law and untouchable until he is no longer in the oval office?
  • 4 4
 @Bman39: your intelligence was used to make your reply. Trump signed the checks to Stormy Daniels from the White House Oval Office. The FBI knows all of it. Cohen is in jail for lying to FBI about a crime. It’s a crime to conspire. Trump directed Cohen to silence Daniels. There are phone records, bank records, copies of the check and sworn testimony. Trump can’t be indicted while he is President. Every single retard who believes Trump won’t be indicted for this crime and many that are far worse will say whatever right wing media tells them to say when he is indicted. Trump committed crimes, molested women, raped a child, colluded with a adversary to influence an election, and said inappropriate things about his teenage daughter. Have you ever seen your hero with his youngest child? That is who you defend? He is a criminal, I feel sorry that your intelligence impedes your ability to understand facts. You are stupid.
  • 3 6
 @deadtime: like I said if they had anything on him, they would have impeached him immediately, ,BUT THEY DON'T ! and you know it , but keep spewing that hate! And lies !
  • 4 2
 @deadtime: why is he not impeached? Honest question.
  • 7 3
 @Bman39: once again your ignorance is on full display. The reason he isnt impeached is because the DOJ (Department of Justice) formulated an opinion in the aftermath of Nixon/Watergate that states the DOJ cannot indict a sitting President. Director Mueller addressed that exact issue within his Special Counsel report. Mueller was directly questioned about this important distinction just Wednesday of this week but it is highly likely that the sources you get your news from will never cover it or even want the dumb people who follow Trump to know of it. It was also addressed in the report from Mueller's Special Counsel. The DOJ holds the opinion that they cannot indict a sitting President. It's just an opinion. A secondary reason he has not been impeached yet is that an impeachment starts in the House of Representatives and finishes in the Senate. A 2/3 vote for impeachment from the Senate is required to remove a sitting President. Because Mitch McConnell and Republicans control the Senate and cannot be impartial it would be a wasted endeavor to start impeachment proceedings.
You have stated "they dont have anything on him". You have to be blind or extremely stupid to not acknowledge what crimes Trump has committed in plain view. I gave you an example: He wrote checks from the Oval Office to Stormy Daniels to hide his invlolvement with her. Trump directed his lawyer to lie about the entire situation. He lied to the investigators (a crime), he directed his lawyer to lie to investgators (a crime). Those are crimes and they are consequential. Cohen is in jail principally for this sordid affair. Every single detail is known and is publicly available as the proof you demand, so you cannot say they dont have anything on him. The people giving you info wont tell you about this because they have been lying to you because they know there are gullible people who dont have the intelligence to comprehend legal exposure. It is only because of the opinion written by the DOJ in the 1970's following Watergate that states DOJ cannot indict a sitting President that Trump has not been indicted. Trump committed crimes. I have just told you one of the dozen crimes he has committed. The more consequential crimes of colluding with Russia are still being investigated by the FBI and you can be assured these will send Trump to face justice when he is voted from office. You can no longer say "THEY DONT HAVE ANYTHING", because i just told you what WE (the USA) has on Trump. He is an un-indicted co-conspirator to a crime - there is proof, it's in writing and its all legal, but it requires some level of intelligence - about a 5th grade level - to understand it. You may have mental deficiencies and cannot comprehend these facts and might ask someone for help to understand. I'll repeat: Trump is an un-indicted co-conspirator to a crime. That means he was involved in the crime but cannot be indicted while President. The indictments are unsealed and are available for public view. It is only your lack of intelligence that prevents you from seeing what 90% of the world already understands. Trump is a criminal.
This is just one crime. There are literally several dozen crimes under investigation, but how can someone be so stupid to not see all the businesses he bankrupted, the lawsuits he lost (like Trump University where he was ordered to pay $25 million in damages/restitution), and racist directives, and cozying with despots and other criminals. How do you ignore all this? These arent lies, these are facts, but once again you will reply calling all these facts something else. Thats your problem. You are defending a despicable human and you will be ashamed in the future or you will be just like the f*cktards who completely deny there was a Holocaust. Yes, there are people today who deny the Nazi's ever killed 6 million Jews. Serious question: do you believe there was a Holocaust? Thats the one question I want you to answer. You seem kinda dumb or cowardly so you probably wont answer it, but you are in danger of being so brainwashed that you end up being like one of those people who cant believe millions of Jews were murdered by Nazi's. Was there a Holocaust?
  • 2 3
 @brncr6: in the aftermath of Nixon/Watergate an office within the Department of Justice called the OLC wrote an opinion that a sitting President could not/should not be indicted by the Department of Justice. One of the reasons is because the President is the defacto top executive of DOJ. It's an opinion, but it hasnt been tested in court. At different times in the history of the US this was not the opinion of lawmakers, it is only because of the time involved to test this opinion and the consequences of getting a bad decision on this opinion that caused Mueller to not test it. Mueller stated this on Wednesday in his testimony. The President is NOT above the law or untouchable but because of the political situation in the Senate and Supreme Court it is not worth the chance Trump escapes justice to test the opinion written in the aftermath of Watergate. If Trump loses 2020 he will be indicted for at least 15 known crimes - from conspiracy regarding Stormy Daniels and Cohen, to at least 12 cases of obstruction regarding Russian collusion. The POS is going to jail if he loses 2020 and anyone who supports Trump better be ready to get the muscles in their necks ready to hang their heads in shame.
  • 3 4
 @deadtime: Hate and lies,, that's all you got,
  • 4 3
 @Bman39: there is no hate and zero lies. Do you believe in the Holocaust? It's a simple question.
  • 3 3
 @Bman39: why are you such a coward that you cant answer if you believe the Holocaust occurred? Are you a coward? Are you just dumb? Was there a Holocaust? I see you are white and live in SC, good chance your support for Trump is 100% motivated for racial reasons, which is why I ask about the Holocaust. So, did it happen? Dont be a coward, just answer it.
  • 5 2
 @deadtime: you are making yourself look like a horrible person with the insults and now implying bman is a racist. How dose the holocaust have anything to do with a discussion of the Persident. We all know there was a holocaust.
  • 3 5
 @brncr6: How is it a horrible thing to ask if the Holocaust was real. I explained that because bman is white and from SC there is every likelihood that race is an issue regarding his support for Trump. Trump is a racist and anyone who argues that at this point is a fool and likely a racist themselves. Racists are cowards at heart, they cannot express their views publicly because they know society has evolved to a point that racism is illegal in many forms of expression and deeds. You agree racism is counter to a productive society? Bman is a lair and coward. I provided facts again and again. Trump did crimes. Bman says I lied, I didnt. What force is powerful enough to call someone a liar in the face of indisputable facts? I believe racism i simplest explanation why Bman continues to support Trump and continues to discount my carefully worded and explained facts. I may indeed be a horrible person to insult and demean someone with low enough intelligence to stare facts in the face and continue to expresss support for someone who stands credibly accused of raping a 13 yr old, among many other crimes. People who support Trump are incredibly stupid and lazy OR they benefit from his Make Rich People Richer policies OR they are racist. There arent many other reasons someone would support Trump> He is a criminal. He is a failed businessman. He is a rapist, even admitting ON TAPE - in his own words that he feels entitled to sexually grope woman because he is famous. This is the person Bman supports. You want me to be objective and give people like Bman equal time and complete objectivity, and I tell you to go hide in the closet while people like me, with values that champion the downtrodden and needy and unfortunate, will fight the battles that must be done to restore our great country to it's ideals of equality for all. Bman is a coward if he cannot answer whether he believes in the Holocaust. Of course the Holocaust happened but we all know there are still scum who deny it. If Bman cant answer that question conversing with him becomes moot, because we will all know the type of scum he is. I already suspect what type of scum he is, lets find out from the POS himself. Judging by his issues with spelling I suspect seeing a wall of text just frustrates him because of his intelligence levels. SC schools are shit. SC is where Dylan Roof executed people because of their skin color after praying with them for an hour. Dylan Roof executed elderly black people. He learned his hate in SC. Bman can answer whether there was a Holocaust, it's either a tow letter answer or a three letter answer, not much effort required, even for someone with a 3rd grade level of comprehension.
  • 2 2
 @jaydawg69: I disagree your standard of living is lower USA ranks 11 Canada is 22. Canada is also 37million people and we are 3300000 it should be easier to provide a higher standard of living to less people in fact everyone on that top ten list exempt Ireland have less than 200,000 people Ireland being 4.8. Size also is a big factor in crime rates which I will admit are not good.
  • 4 1
 @deadtime: I was pretty sure Hillary was going too prison don't hold your breath politicians are slippery.
  • 3 1
 @deadtime: like I said horrible by insulting and implying some one you dont even know is a racist. Like you said "I see your white" what dose that have to with anything at all???
There are white, black and brown Trump supporters.
  • 4 0
 @deadtime: you insult the shit out of some one for their spelling but spell 2 tow.
  • 3 1
 @deadtime: if you got a problem with me , come see me!
  • 2 4
 @brncr6: I didnt misspell a word because I dont know how to spell, that was a keystroke mistake. There arent many black or brown Trump supporters, there are facts that prove that. If you are a Trump supporter why dont you stop being a coward and defend yourself, otherwise let me handle this scumbag Bman who gets facts and calls them lies, He is a piece of shit, as are the majority of a all Trump supporters. I would gladly prove to any scum who says there is no proof Trump is a criminal. I have proof. And I make them look stupid every single time, because they are stupid.
  • 2 5
 @Bman39: You are a chump and I proved it. Another southern coward. No wonder the south lost to the North with cowards like you populating the racist south. You wanna problem, come see me in the north, where we make twice the money you chumps make and we dont fear brown people like you cowards. You only get one life, and judging by your spelling deficiencies and your support of a failed businessman and child rapist I'd say you failed. Stupid chump, come see me.
  • 3 1
 @deadtime: I knew it, when you miss spell it is a key stroke mistake, anybody else and they are stupid.
  • 3 2
 @deadtime: funny you act like a badass until someone (bman) gives you an invite but you turn it down.
  • 2 5
 @brncr6: you sound as dumb as Bman, who I already proved is an idiot. I use facts to battle. I provided facts. Even you weren't aware why the President can't be indicted by the DOJ, even though that subject has been covered endlessly for at least 18 mos. When a moron pops his cowardly head up to defend a child rapist I will always stand up. Contrast that with what you do: defend a moron for his spelling while you say nothing about his support for someone who rapes children. For years after WWII there was a large percentage of US citizens that denied millions of Jews were killed in gas chambers. Trump supporters are no different, because the facts are evident and proven and available to anyone. Any single person with a 5th grade level of reading comprehension can understand why Trump is a criminal. Anyone without a mental disability that still supports Trump is no different than a Holocaust denier. I suspect you are a Trump supporter but are too cowardly to defend him or his policies, so you defend low intelligence commentors who can't comprehend facts. That's a nice life you got there chump.
  • 2 1
 @deadtime: thing is I am not a Trump supporter, you just play along the line of how high and mighty you are and resort to insults and name calling. Your posts actually read like Trumps tweets.
  • 1 2
 @brncr6: my comments are filled with useful facts. You are defending a moron. You are defending a 50 yr old scumbag who can’t spell and blindly supports someone who rapes children. Normally society has no mercy for rapists, but here we are, with you being apoplectic about tone while people are supporting a racist child rapist. Once again I proved almost every single Trump supporter who sticks his neck out on Pinkbike is a racist imbecile. I do the work, while you defend retards.
  • 5 0
 @deadtime: yeh with a 5th grade education we build f-16s ,bmws , oh and the number 1 college football team in the country, what is Illinois tops in, murder and corruption, you are so full of bull shit
  • 3 0
 @deadtime: you have not supplied a single useful fact backed up by anything except your own words. Show proof with links to what it is you are saying. So far you just sound like your repeating what to hear on the news.
Show proof trump is a child rapist if you want people to belive what you are saying. Until you can do that your just talking.
  • 2 1
 @loganflores: I should have said, quality of life over standard of living. www.usnews.com/news/best-countries/quality-of-life-rankings

The wealth equity in the states is the worst of any country.
  • 2 0
 @jaydawg69: quality of life is subjective and difficult to measure. Standard of living is an actual calculation. It's similar to the income inequality. If I have 100 people in a room and 10 make 1000000 per year and the rest make 100000 than that is income inequality but that doesn't mean those hundred aren't doing well perhaps those 10 are capable of something that enables the other 90 To make 100000. We have a lot of people here but being poor in America is a better life than in other country's hence why people from all over the world try to get here. I get a little upset when people shit on America without looking at the bigger picture. Keep in mind we are roughly 8 times as many people in about the same amount of space. As you.
  • 43 6
 Storey's tweets reminded me of two things:
1. Trump's tweets.
2. Pinkbike comments.
  • 9 0
 I was also thinking 3. possible Nigerian scammer 4. B-movie villains
  • 34 1
 ah Rich Whyte people problems
  • 26 0
 I've only got one thing to say about this:

HA HA (Nelson from The Simpsons voice)
  • 1 0
 Best comment!!!!
  • 4 0
 "Worst. Company. Ever." Comic book guy
  • 22 0
 Congrats to Whyte Bikes. Way to stick it to the man!
  • 9 0
 As an F1 fan this has been weird confrontation between all parties, especially HAAS and Rich Energy.
Rich Energy has a bigger problem now that Red Bull has filed a law suit against them. lol

There is another connection to F1 and thats John Whyte. He was an F1 suspension designer who was employed by Marin bikes back in the day to help with their designs. He then started his own business.

Also loved my Whyte Bike, which was one of the first they made, which I also still have to this day...

www.pinkbike.com/photo/1541214
  • 3 0
 @dbox123: wow, you have one of those? green with nerd envy...
  • 2 0
 This guy is "the man?"
  • 1 0
 @flipoffthemonkeys:

My mate snapped his prst1 forks clean lol
  • 20 1
 Looks like Whyte dealt them a staggering blow
  • 3 7
flag FarmerJohn (Jul 26, 2019 at 7:30) (Below Threshold)
 a STAGgering blow indeed.
  • 10 0
 Another great quote summing up Storey's logic from the court case:
"...he had been quoted in the press in February 2019 as saying that the First Defendant [Rich Energy] had produced 90 million cans, Mr Storey explained that it had produced 90 million cans, but had not yet filled and sold them."
  • 12 0
 To clarify, a stag has antlers, not horns. I only feel it necessary to make the clarification because that Stoney guy is clearly such an asshat.
  • 2 0
 It's only proper to call him out when he is trying to act like everything he does is right.
  • 9 1
 I have a good friend who turned out to be a total bullshit artist. Funny thing I learned is that bullshit attracts bullshit and he got involved with 4 separate guys like Storey. !00% charlatans. I learned there are people that live total lies, their whole life and business is a lie. Most normal people could never imagine a person close to them being so deceitful.
Storey is obviously a big time narcissist (theTrump similarity, Hillary too) and we should all understand the narcissist's game.
One of the main tools a narcissist uses is to accuse others of what they are doing, shifting responsibility and blame,
diverting attention and competely disregarding or ignoring that their direct actions have caused the real problem.

I want to know who got suckered into lending Storey $30million, how stupid does that guy feel? Crazy time.
  • 8 0
 What makes narcissists especially effective at their game is they react opposite to drama and controversy compared to normal people. While a normal person avoids drama and controversy because its stressful, physically and emotionally draining and can cause fear and embarrassment, a narcissist is actually energized and excited by it. When a normal person can't sleep at night because they are worrying about, for example, a legal issue they have, a narcissist in the same position can't sleep at night because they're too excited about plotting their next move. It's all very terrifying, actually.
  • 1 0
 @thesharkman: Your absolutely right. We could talk.
  • 11 0
 Holy corporate bullshit, Batman!
  • 9 0
 Whats even more shocking is that the Haas team fell for the scam. As an F1 team, you are supposed to kind of know what you are doing.
  • 7 0
 Great coverage, Pinkbike. As irrelevant as the overall story is to biking, the fact is it's interesting so this is much appreciated. As for Whyte bikes, I'll have to go against the idea of Rich Energy emerging from this as a real company and then paying back it's responsibilities to Whyte. Instead I hope Red Bull's entry into the circus, with its massive pockets and legal resources, squashes Rich Energy permanently. Its been a black eye for, well, everyone and everything associated to it.
  • 9 0
 Well done Whyte Bikes and good on you for not sinking to the low levels of attacking childish tactics shown by Rich Energy.
  • 2 0
 Hear hear! A classy rebuttal every time, with composure and maturity. Meanwhile some guy with more money than sense was going full dumbass on them, and his own F1 team. Not cool.
  • 13 4
 Amazed people actually still drink energy drinks..wouldnt have that chemical toxic in my body.
  • 5 1
 There’s always one
  • 4 0
 #drinkwater
  • 4 0
 What in the actual f*ck? Is this a real story?

Seriously, these are the times we live in. A person who has the intelligence of a hard boiled egg can start a business with the ability to sponsor an F1 team, act like a 6 year old on the playground all over the internet when his stolen logo gets some attention, and then run it in to the ground faster than a hydraulic free fall hammer (not to mention that stupid hobo beard).

We have truly reached the pinnacle of greed, stupidity and flat out arrogance. But you know what they say, it's all downhill from here...
  • 1 0
 Exactly, when I was young, Hobo beards and tattoos were for Biker Gangs, prisoners, or actual country folk.
Not the rich with $2,000 to spend on a tattoo and a beard most people can grow naturally. Just my 2 cents.
  • 5 1
 Stories like this are truly upsetting. There are so many cases of some arrogant person with no business sense whatsoever that is able to parade around like he is rich and conduct all kinds of shady business practices without every paying back the people he owes. All the while poor people are locked up for much smaller crimes and your average middle class person such as myself are just trying to work hard and provide for a family. What a world we live in.
  • 2 1
 are you referring to anyone in particular...lol
  • 4 0
 Living in the Los Angeles area it seems like every second bearded douche bag in a flashy car seems to be rolling like this...fueling a short lived flash in the pan based on bullshit, flim flam, smoke and mirrors and ultimately screwing some hard working honest person over.
  • 5 2
 I was thinking 'of all the companies to pick, he chose one that had a background in F1, what are the chances of that', then my conspiracy cap came on as if there's too much of a coincidence, there's no coincidence at all, what if all this is an elaborate marketing rouse from Whyte bikes to get their brand name out there, just seems to coincidental to me considering Whyte's F1 history
  • 2 0
 Is your conspiracy hat made from tin foil?
  • 1 0
 No offense, but just try to steal the Hell’s Angels logo and see what happens.
Whyte are being quite gentlemanly with their approach to having their logo and image stolen.
  • 1 0
 @Cherry79: Hells Angels are a bunch of wannabe criminals though, not a professional registered business, so that's a terrible comparison
  • 1 0
 Ok, bad comparison.
But the Hells Angels are criminals and have been for decades.
Just ask The Rolling Stones.
@ctd07:
  • 6 1
 Rich Energy sounds like it's being headed up by the guys from Sick Bicycles
  • 5 0
 Btw, those Whyte bikes ride well at a fair cost. People who ride them keep them.
  • 2 0
 I've been following along on jalopnik as this has unfolded. At one point when going over sales figures, Storey bragged about the "8 million can produced." When pushed further on truth of this claim, Rich Energy stated that they had not yet filled those cans. That sounds like an interesting day at the recycling center...
  • 2 1
 I hate William Storey, the guy is a fantasist and a lier! However i was intrigued to try and track down this can of p**s to try some. Thanks to a well know website you can order a 3 pack and it arrives packed in a well known air freshioners box! Ridiculous and unprofessional in itself. This stuff tastes exactly the same as Redbull. I even wondered whether he used Redbull and re-canned it. Copywrites everywhere. Good riddence to them.
  • 3 0
 Read William Storey's BS Linkedin profile and you will be surprised not to see Prestige Worldwide listed as one of his directorships.
  • 1 0
 "They found that Rich Energy reported having £581(about $770 USD) in the bank in 2017, up from £103 ($134 USD) the year before."

What the actual f**k? How were these guys supposedly sponsoring an F1 team with under a grand in the bank...
  • 4 0
 It gives you HORNS, not The Horn. Get your mind out of the gutter, PB!
  • 4 0
 jeeezus, what an asshat this Storey dude.
  • 1 0
 Exactly my thoughts
  • 2 1
 Big Karma thing,like the guy who tried to kick a dog and 1 second later is landing head down to the floor. Love it!!! The logo is horrible,like made in Paint in a Pentium 4...
  • 1 0
 Unsuccessful people are always asking, "What's in it for me?”

I get a kick watching people with this kind of attitude fail HARD. You fell on your own Horn's a*sholes. Hahaha
  • 3 1
 can't wait for it to happen to our unsuccessful pres.
  • 2 0
 Been contemplating a G-170 for a while..... I must have missed the first instalment of this article, but this could be swaying me to buy Whyte!
  • 2 0
 Yeah I screwed up in 2015 when there was a brick and mortar shop here selling Whyte....and I bought a trek fuel ex instead since it was a demo for half price.
I know a lot of dissatisfied trek owners, yet all the Whyte owners I’ve met are quite happy.
  • 4 0
 Did Sick Bikes get into energy drinks?
  • 6 5
 Does not look like White logo was worth stealing, always thought it was lame design, but now it is worth more so what do I know?
  • 3 3
 hahahaha yes the logo is a shit IMO,but it is crazy how stupid is to make crtl-c ctrl-v over a logo that looks so terrible,it is like someone made it in MS Paint in 30 seconds.
  • 3 0
 It would be funny if Whyte changed their logo after they secure this legal debate just to piss off Rich EnergySmile
@homerjm:
  • 2 0
 @Cherry79: hahahahaha it would be a master move!!!hahahaha...
  • 3 0
 @Cherry79: Even better, Whyte offers a new model for men with that logo, the "Rich Whyte Guys"
  • 2 0
 dude the pic of one of their F1 team drivers in a whyte bikes jersey....holy shit so good
  • 3 0
 Cool story... no really, that was an interesting read.
  • 1 1
 Rich Energy stole the wrong Mtn bike company logo.

Storey sounds liek a piece of work. Trump like rants.

Whyte is a lil cheeky in their posts but they’re pretty much a ringer in this case.
  • 3 0
 check it out he's got a new logo hahaha
richenergy.com
  • 2 0
 Can't put it better than SouthPark
www.youtube.com/watch?v=daWJTSvi97c
  • 1 0
 I'm sure this had been said already, but this guy (founder/CEO of Rich Energy) seems to be the Tronald Dump of energy drinks.
  • 2 0
 tl;dr version: guy is a cockroach
  • 2 0
 It would be genius marketing if Whyte was somehow connected to Storey.
  • 1 0
 That's impossible... until it's not.
  • 2 0
 Has a can of this stuff ever existed outside of Photoshop?
  • 1 0
 Someone from Jalopnik managed to find a can.
  • 1 0
 @Denning76: LOL. Perhaps if they changed the stag logo to a single horn, their brand might represent the veritable unicorn that they became.
  • 2 0
 Good job Whyte, keep fighting!
  • 2 0
 The guy is clearly a FRAUD. Sounds like money laundering to me honestly.
  • 2 0
 There was talk on the Autosport forum that the Isle of Man connection made it quite likely there was money laundering involvement.......
  • 1 0
 That is what I was thinking, too.
  • 1 0
 Money laundering was my first thought, too
  • 4 1
 Eat the Rich
  • 1 0
 That's really too bad for the Kyles who run Thunder Muscle, I mean Rich Energy...
  • 1 0
 I can’t believe we are commenting on PB and not on this guys many social media outlets- he is a #clown
  • 1 0
 William Storey sounds like a great guy. With him in power, we could finally get justice for the poor. Storey for PM!
  • 1 0
 They can also partnership with Wild Wolf, it's the same old story with different name...
  • 1 0
 What a Roar. Bambi is bust.
  • 2 1
 Grotesque wannabe Elon Musk
  • 1 0
 Rich energy's behaviour is like a bunch of petulant little ****s
  • 2 0
 Wow! Just wow...
  • 1 0
 Had a feeling this was going to be a long article.
  • 2 0
 #popcorn
  • 2 0
 @brianpark We need a popcorn emoticon!
  • 1 0
 The Kleptocrats always win in the end.
  • 1 0
 Cocaine is a terrible drug.
  • 1 0
 (Picture of terminator) "he'll be back"
  • 1 0
 His attitude reminds me of the Sick! Bicycle crew. Painful to read his bs
  • 1 0
 That guy is a documentary waiting to happen.
  • 1 0
 What a shit show.
  • 1 0
 That was fun!

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