Video: Love at First Sight - The New Kona Precept

Oct 1, 2013 at 15:46
by Kona Bikes  
Views: 97,467    Faves: 371    Comments: 47



From Kona Bicycles, longtime creators of passionately forged two-wheeled emotion, comes one of the most inspirational webisodes of the year. This is what a couple's ride should be. A brand new, super affordable, great riding bike, covered in a dash of love. New love actually. Dylan Sherrard shines in his acting debut, striking a performance so convincing, so real, you actually see him falling head over heals.

bigquotesOne of the best feel good webisodes of the year...try and hold back the tears, we dare you. - Plentyofcyclists.com

bigquotesDylan Sherrard's performance is commanding. If he didn't actually fall in love, I'd be shocked. - Sally Feldman, Hook Up Today

bigquotesWe didn't want it to be so cheesy, but when the bees starting buzzing and the baby frogs go leaping, it's virtually impossible to stop the fromage waterfall from overflowing. - Jay Trusler, Director of Photography for Love at First Sight.


Check out Dylan and Diana get all puppy-eyed on Kona’s new entry-level 27.5 dual suspension Trail bikes, the 2014 Precept and Precept DL.

www.konaworld.com


165 Comments

  • 245 2
 might be corny, but it was something different and fun to watch.
  • 121 1
 Exactly. I appreciate the overall happiness in this video. Nothing against the regular fierce and gnar, but a change is most welcome. - This is unique, so Kona did a good job.
  • 57 0
 And Sherrard's face is absolutely priceless. Big Grin
  • 16 0
 It..it even has Battletoads at 1:30! Chapeau Kona.
  • 10 0
 Worked for me
  • 8 0
 Goofy and kool
  • 13 0
 two thumbs up. something different. Wink
  • 5 0
 Cool and positive for sure. Great movie and kind of advert.
  • 8 0
 LOL! "Overall happiness of the video". So funny and couldn't agree more.
  • 5 22
flag wakaba (Oct 2, 2013 at 13:45) (Below Threshold)
 Happy stuff. Well done capturing the spirit. Much better marketing than raceonsundaysellonmonday. Sort of makes you almost forget that Kona just makes painful to ride crap.
  • 4 0
 i will always be remember that kona precept is a bike with a lot of love hahaha
  • 11 0
 Where can I get one of her?
  • 5 1
 Everyone knows that guys and girls in Whistler hook up at Maxx Fish, Garfinkels or Tommy Africas... Not on the trails!
  • 3 5
 She wants the D
  • 2 0
 Mentos; the Freshmaker
  • 3 0
 I agree, something different. Kona has always seemed to be about providing an affordable bike to get more people into the sport. Falling in love with biking is what its all about, and this video combines that with some good old fashioned cheesy fun, kudos Kona.
  • 2 0
 it convinced me... LOVE AT FIRST SIGHT! if only i wasn't foreveralone
  • 1 0
 Welcome to the club : D.... please girls ! why don't you love bike ? im a canadian and I hate hockey but love bike .... girl where are you Frown ???
  • 105 0
 Good on Kona for making a complete bike that costs half of what some of the new frames cost! Parts list might not be up to par with some of the "cool guys" but its a gateway into the sport for some!
  • 3 0
 I have been on bikes my whole life and am a very lucky man for the bikes I do get to ride and where I get to ride these bikes! But I have not always rode such nice bikes. Point here is you got to start somewhere and props to kona for making such an awesome product for the price point!
  • 1 0
 In a market where price tags are goin literally crazy..kona is keeping it real..and in full style..good job kona you're gaining points after points lately..planning to return to you..
  • 92 2
 The acting was better than twilight...and maybe had a better story line too! Nice work Kona!
  • 85 3
 You watched Twilight?
  • 7 0
 jdigdog, you are so busted Big Grin
  • 16 0
 jdig"DOG" clearly team Jacob...

Even typing that comment made me respect myself less.
  • 6 0
 I watched the first twilight in theaters with an ex-girlfriend and everyone kept giving me the stink eye because i couldn't stop laughing. The acting was so akward i legitimately thought it was supposed to be a comedy.
  • 59 5
 Ooohhhhhhh! So that explains it! If I finally want to find true love all have to do is fork out some $1599 for a mountain bike, go for a ride, and then magically bump into the love of my life! How did i miss this up until now??? Wink
  • 10 1
 tfw no gf ;_;
  • 39 3
 If he would have got the more expensive one he could have maybe bumped into Rachel atheron
  • 12 1
 You mean if he picked up a carbon Supreme Operator and somehow ended up on the World Cup circuit?
  • 6 0
 Don't forget to ride any trail named "Fountain of Love"....
  • 30 2
 If I ran into a girl like that she'd probably jump off her bike and kick the crap outta me (wearing cleats of course), then she yell something like 'watch where your going d-bag' and ride off. At which point I'd still be thinking 'I think I got a chance'.
  • 6 0
 Results may vary.
  • 36 5
 I heard 26" is more loving Wink
  • 32 5
 Whatever girl told you less is more lied to you.
  • 13 3
 When it comes to the ladies...bigger is always better. Wink
  • 91 2
 Good for you for being comfortable admitting that you're a chubby chaser, donch15!
  • 8 0
 Everybody needs lovin', yo.
  • 27 0
 sequel on brazzers
  • 21 3
 Short stem and generously wide bars as stock set up and you get my vote. When most manufacturers grow up to design trail bikes around such cockpits, I may even skip noticing 27.13" wheels on 17mm axles. Cool bike
  • 15 0
 I like it. Kona is making mountain biking look fun, and is putting out good vibes. Great job marketing!
  • 13 0
 Cute video, affordable bike and tons of good vibe. Shouldn't riding also be about the latter, not just the teeth clenching gnar and shred all the time? Wink
  • 13 0
 Nice bit of marketing. Nothing wrong with a bit of narrative and comedy in a bike ad.
  • 14 2
 That would be a nice intro for a porn movie. Much better than 'Oops I dropped the cookies'
  • 2 0
 Jk obviously, very nicely made video! Props to the creators!
  • 12 1
 A porn movie where the guy has 27.5 inches, that would be worth watching !!
  • 27 0
 Normally that would contain one horse...
  • 12 3
 Hey Kona, go ahead and make a video for your "Sex" (suspension experience) line of bikes, too, even though production stopped 2 decades ago. Here's proof of its existence: i6.photobucket.com/albums/y209/ianho_/Blog%20Stuff/MTB%20stuff/1995_Sex_One_catalogue.jpg
  • 1 0
 Nice link - I've never seen a Marz C25 before.
  • 1 0
 Salsa Spearfish from last year.
  • 2 3
 Chris Herting's 3D Racing Green Hornet was the originator to that design layout. Twenty years ago and a couple years before Kona and Jamis copied it.
  • 1 0
 Sweet! I want some! I mean, one...
  • 1 0
 I love the components it came with. Grip Shift 400 combined with Shimano LX/STX. Grip shift I can't believe that fade faded out lol
  • 11 0
 If there were commercials like this on television, I might get a cable subscription. In the meantime, Pinkbike'll do just fine.
  • 14 2
 Dood job, it is a strategic position - behind her Big Grin
  • 11 0
 well that escalated quickly...
  • 8 0
 That guy seemed so HIGH in this vid.. Big Grin
  • 9 1
 how many people decided to came here by looking at its thumbnail?
  • 5 1
 Commercial #2: shows them getting married and instead of throwing rice, Aggy comes by and smashes a berm of rice all over both of them in a spectacular slow-mo cloud of grains. Or he whips the ring at them going over a jump and the dude catches it. Or Aggy just steals this dude's wife all together with his superior skillset and swoonability.

seriously though, cute commerical.
  • 8 0
 Stop making me like you kona! First the operator, and now this?!
  • 10 3
 maybe if i snake other riders i will find true love one day Frown
  • 7 0
 And he let her go in front, i'll never find true love. Haha
  • 11 0
 Nah mate, she smoked him on her superior machine, thats why he fell in love. Finally some bike porn I can share with the missus.
  • 8 0
 Those feels
  • 6 0
 I almost thought Semenuk grew a beard...
  • 5 1
 It was so beautiful.... I cried. Seriously though, pretty cool. It's things like this that position a bike company like Kona aside from the rest.
  • 7 1
 Ummmmmmmmm?
  • 5 1
 i like my bike like i like my women... cheap... Smile

seriously though, well done kona marketing team, interesting & new.
  • 3 0
 Afterwards he wrote a letter to penthouse forum .... "I never thought this could happen, but there i was riding my new bike..."
  • 5 0
 There are words in Penthouse??...
  • 2 0
 Corny but a cute video. Mountain biking couples are the best - my husband surprised me a few months ago with a 29er. I ran around the bike shop freaking out because I was so excited.
  • 4 0
 Thanks Kona for an unsual, refreshing and funny video !
  • 1 0
 You know thats one of the first times i've been able to see the differance between 27.5 and 26 in a video with out a head to head look.... Either way if i was in the market for a new rig....
  • 3 0
 This is the way it should be! and has me interested in those bikes.. Ive been checking these Kona's...
  • 1 0
 This is cheese at it's best!! but pretty cool in a way!!, the day that happends to me skidding into a chic on a trail and then hitting it off at a lake is the day i'm going to eat my own face!
  • 2 0
 i thought the girls bike would break down and the guy would come out of nowhere to fix it, but then i remembered this isn't pornhub
  • 4 1
 She may be a 4, but the fact that she's on a mountainbike easily makes her a 9.
  • 1 0
 Video's nice and all... But I don't get why everyone's overly excited or surprised about the price... Most brands have had entry level bikes at that same price range for quite sometime.
  • 1 0
 @ olstar I forgot Sherpas is an amateur film group and Dylan Sherrard is an amateur rider. What were they thinking? Silly Kona trying to relate to people who don't ride like Red Bull pros.
  • 6 3
 Oh Kona. What did i just watch.
  • 2 1
 Yeah, I really like that. Something fresh and new.
I love hardcore like old good Earthed or New Word Disorder but that was really cool too Smile
  • 2 0
 Where's the link to the mountain bikers dating website? I must've missed it.
  • 3 0
 Finally a video with people slower than myself!
  • 2 0
 Finally, a video/commercial that is not trying to shove you down the throat the most expensive bikes.
  • 1 0
 1600 bucks! for real!? Imagine if this was the first bike your ever bought.
5x5 27.5 wheels This bike would be sweet for XC/AM riding.
  • 2 0
 I wonder how this would have turned out if he was on a stinky and she was riding a coiler......
  • 2 0
 1:27 'hmm nice ads' he thinks
  • 2 0
 sorry?
  • 2 0
 Autocowrekt?
  • 8 6
 That guy needs to tighten up his helmet...and a haircut
Smile
  • 5 3
 He must have been packing both types of lube that day
  • 2 0
 Love it! A massive slice of cheesy irony. Good work Kona Smile
  • 3 1
 Say it together everybody: Daawwwwww!!!
  • 3 0
 Head over HEELS Kona...
  • 2 1
 So if i buy a kona an go out on the trail, i will find a kona girl? Fu yeah.
  • 2 0
 If I could run into a girl like that except on Cannondale Scarlet...
  • 2 1
 Absolutely a happy video, nothing but smiles, isn't that every riders dream?
  • 2 0
 So cheesy, but love it Smile
  • 2 0
 Shaggy does find a girlfriend - yeah!!
  • 1 0
 That new Kona looks families
Ah yes I know what it is
img64.imageshack.us/img64/8971/toox.jpg
  • 1 0
 this video make me sad really bad,.................. my wife hate bikes :'(.
  • 1 0
 Is this a bengay commercial?? lol

They should actually air this on real television or smellovision.....
  • 1 0
 its very weird to see kona out of the faux bar desings O.o this is making a new page on the brand with the precept model
  • 1 0
 "1.5k"... "super affordable"
Not quite!
The video was great though, so cheesy it was actually good.
  • 1 0
 No toads were harmed in the making of this video!
  • 1 0
 Thats y we love mountain bike, go out and ride..
  • 1 0
 I need to go at this trail, im a forever alone hahahaha
  • 1 0
 Lumberjack Sam and Missy first met! Big Grin
  • 1 2
 And the moral of this story is.... don't trust a man with a loose helmet and a wife beater tan! (For non-UK residents a 'wife beater' is a vest top)
  • 1 0
 Awhh, that was so beautiful!
  • 1 0
 25 secs that moment you get on your new ride for the first time
  • 1 0
 very nice marketing video of kona! Razz
  • 1 0
 aww yeah double the dylan sherrard videos today
  • 1 0
 still a better love story than twilight
  • 1 0
 Props to Kona for a "feel good" ad...loved it!
  • 1 0
 Tighten ya chin strap hippy!
  • 1 0
 Is Kona still having those problems with all of their crap breaking?
  • 1 0
 Sick wheelie on the wood feature!!! haha!
  • 1 0
 that was really heart-warming until they aced the frogs
  • 1 0
 is it just me or is her bar way too long?!
  • 1 0
 Sooner or later I´m gonna buid me a new bike!!! Smile love´s gotta win...
  • 1 0
 aww yeah double the dylan sherrard videos today
  • 1 0
 hahaha
  • 1 0
 oohh
  • 2 2
 I just sicked a bit of weetabix back into my mouth
  • 3 2
 bitches love my Kona too
  • 1 0
 Nice!
  • 1 1
 It's like I'm watching me....
  • 1 0
 Very entertaining!
  • 1 0
 hehe cool story !!!
  • 1 1
 Anybody notice PB got a new video player?
  • 7 0
 Have you been living under a rock for the past couple of weeks?
  • 2 0
 guess i've been riding my bike instead of sitting on the internet!!! No i haven't, my bike is broke and i'm too lazy to fix it....
  • 2 1
 You know theres this thing called riding during the day and surfing the web when its dark out? Yeah.
  • 1 0
 I miss that
  • 1 0
 That was brilliant
  • 1 0
 she wants the DH
  • 1 0
 Loved it!
  • 1 0
 kona does it again
  • 1 1
 like I'm watching me
  • 1 2
 is it me or does it look like a soctt spark xc bike? cool video
  • 1 1
 excelente video...
  • 2 4
 song?? ah ah ah
  • 4 0
 "Sooner or Later" by The Grass Roots...as it stated at the end of the vid. Wink
  • 4 7
 I think this would've been better with 29 inch wheels.
  • 1 0
 All this time ive been looking in all the Wrong places .
  • 2 4
 this was way to fruity
  • 3 6
 wait, so is he riding a girls bike?
  • 2 5
 still a kona.
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