Video: Kona Introduces All New Process 24 in 'Shreducation' With Aggy & 8-Year-Old Max

Sep 11, 2018 at 10:17
by Kona Bikes  
Views: 12,176    Faves: 26    Comments: 1


PRESS RELEASE: Kona Bikes

When it came time to shoot a video for the all-new Process 24 kids' bike, we wasted no time in getting in touch with Graham Agassiz. Aggy is a big kid at heart and remembers what it was like to be a grom in Kamloops. Enter Max McCormac, an 8-year-old shredder we found ripping up the Squamish trail scene. We figured Max could help Aggy refine some of his skills and sent him to Kamloops for a proper Shreducation. With Aggy aboard his Process 165 and Max rocking the new Process 24, there's no terrain these two can't handle together.

bigquotesMy early heroes were guys like Matt Hunter, Ian Duncan, Matt Brooks, Steve T, and Kyle Proznick- just all the local pros that were living in Kamloops, and I was so lucky to have them take me under their wing and take me riding all the time. It was really a dream come true for me each and every day. I remember the first time meeting Matt Hunter. It was when the bike park was first built which was right below my parent's house! We were riding the jumps together and he asked me to go ride Harper with him. I was shocked and I had to radio home to ask my mom if I could go!. This was before cell phones. She said yes thankfully, and then there I was in the front seat of infamous Ford Ranger with Matt Hunter heading up to Harper, which I had also never ridden before and I was on a hardtail! It turned out to be an amazing day. My mom just had to embarrass me by getting my Matt Hunter poster out for him to sign for me!Aggy

The All New Process 24 - Shreducation With Aggy amp Max

bigquotesI think it's awesome that there are so many rad up and coming kid riders out there, especially with the way bikes are progressing these days. I think most of us would agree that we wish we had bikes like these when we were kids! I want to show kids like Max that if they put in the time and the work that then they, too, can follow their dreams and make riding a bike a career, or whatever it is they choose to do. I like to think that I'm a pretty good example of someone who followed their dreams. I was always told I couldn't do it. It was a pretty good feeling showing everyone who said I couldn't that could!Aggy

The All New Process 24

Remember that feeling of finally understanding how good a proper mountain bike felt? With the Process 24, that feeling can come at a super young age. We've designed the Process 24 with similar geometric characteristics to our full-size bikes in order to make it incredibly fun on the trails. 100mm of front and rear suspension is custom tuned for lighter riders. Powered by a Shimano Deore 1x drivetrain, the Process 24 is ready to get rowdy!

The All New Process 24

The All New Process 24
The All New Process 24

The All New Process 24
The All New Process 24

The All New Process 24
The All New Process 24

The All New Process 24
The All New Process 24

The All New Process 24 - Shreducation With Aggy amp Max

bigquotesMy favorite part about shooting this project was knowing that I was that kid not too long ago, and I know just how much that experience would have meant for me. I love coaching and working with younger kids because I feel I can relate super well with them. I like helping them take that next leap forward but also not letting them get "excite bike" and get too carried away. It was cool to see how Max reacted with the camera crew filming us. His confidence was impressive! I learned from Max that no matter what age or skill level you are, that feeling you get from riding something new and exciting for the first time will never change. It will always be that same rush of adrenaline that puts the biggest smile on your face.Aggy

The All New Process 24 - Shreducation With Aggy amp Max
The All New Process 24 - Shreducation With Aggy amp Max

The All New Process 24 - Shreducation With Aggy amp Max

Looking to buy the Process 24 for your little ripper?
Visit your local dealer today or check konaworld.com for purchasing options in your area.

At Kona we're all about the freedom and empowerment of the bicycle. We have been since 1988. We still have the same founding owners. We're still populated by a staff of keen, active, impassioned cyclists. We're not big, nor are we that small. Just a dedicated group of cyclists making bicycles for people who love bikes-no matter if that love is new or long established.


MENTIONS: @konaworld




54 Comments

  • 35 0
 I was hoping the process 24 would be specifically designed for 24 year olds. That generation is always overlooked, kids get everything.
  • 32 0
 I don't know why but little bikes get me so stoked. Commencal has always crushed in the smaller bikes for youth, nice to see Kona come through. Every time I see a little bike at the mountain I can't help but point and say "thats DOPE".

Fun vid boys (but maybe have a sound guy mix your VO next time haha)
  • 9 0
 I know why I drool so much.. 1st because I have a 6yo kid that will smoke me down the mountain.. eventuallly.. and I will get him one sooner than later (first only bmx at least 1 more year) and because I get sort of mad I rode very very crappy bikes forever until I took it back mid30s
  • 3 0
 I am most happy that fun police hasn’t arrived talking about Luxury! spoiled kids on too expensive and complicated bikes and how they slept in a hole in the ground, worked 20h a day to buy a bike with no brakes, no front wheel and rusty old chain. Good! We are moving forward. Ghawd Bless the kids on bikes.
  • 15 0
 Loved that vid Kona, refreshing to see a kid shredding a bike and Aggy injury free!
  • 1 0
 I believe this was filmed pre-injury. Frown
  • 8 0
 Good to see a legitimate suspension fork on a kids bike. My boys' Commencals' are nice bikes but the forks suck. I had to remake most of the internals so they actually function for a 50-60lbs rider
  • 1 0
 Please share what you did to the fork. Is it an Alpha air?
  • 1 0
 My Lad's 24" Polygon hardtail is struggling with the same issue - the fork is junk. The wheels were also junk but some Spank rims on Novatec hubs fixed that. It's only the basic Suntour fork that will kill him...
  • 8 2
 Here's the problem though;

- Kona Honzo 24 $775 US

Nothing except a $1200 hole

- Kona Process 24 $1999 US

There's a big stretch to be made in the lineup for kids' FS bikes - and not to blame Kona specifically, this happens everywhere.

Also a challenge for those kids who are bigger than Max, but not as big as Aggy. A reasonably equipped, reasonably priced small FS 26er would sell like hotcakes I think. That's why anything XS or S on pinkbike buy/sell seems to be gobbled up instantly.
  • 3 0
 Kona made a XS Size Process in 2015 for bigger kids/small adults and they only sold it for one year and dropped it. So I guess it didnt sell like hotcakes.....
  • 2 1
 dartmoor-bikes.com/hardware/enduro-trail/blackbird-junior-0
However, probably not available in America.
  • 3 0
 It's because they're buying a real bike, just because it's got 24" wheels doesn't mean any of the parts get cheaper.
  • 4 0
 These bikes should be able to go from 24 to 26 to get some more life out of them as they grow- it happens so quickly that its hard to stomach that much money.
  • 1 0
 @parallaxid: it is still on sale! The model has Evolved and is actually cheaper than the 2015 Process 134 SE: konaworld.com/process_134_se.cfm
  • 1 0
 @parallaxid: Kona has made an XS Process 134 since 2014 and they still do. Here is the link 2018/2019 Kona Process 134 SE www.konaworld.com/process_134_se.cfm
  • 8 0
 Great riding MAX! Way to go Aggy.
  • 4 0
 Right on,more solid kids' bikes is a good thing. Even with those, I'm impressed with what kids are able to do on them. If you do the math, an 8 or 10 year old, relative to their size and weight, pushes around much more bike. When my little dude was 1/3 my weight, his bike weighed about the same as mine. Can you imagine us grown ups riding 90 pound bikes? The whining would be epic.

And riding with kids is ridiculously fun - this vid captures that very nicely.
  • 3 1
 It pays to make them suffer. My daughter was on a Norco FS 24 then xs Giant Reign X from Whistler. She complained all day about climbing. This year she filled out and moved to a few year old Transition and flies uphill. So much that she is backing off DH racing next year to try an entire enduro series. She actually likes climbing now.
  • 7 1
 I love the voice overs, I was laughing the whole time.
  • 2 1
 www.pinkbike.com/photo/14247726
www.pinkbike.com/photo/14247707

My son's Norco B-Line wasn't the lightest bike at the park, but he loved it. Legit Shimano discs, Sram derailleur...Dirt Jumper fork. It was solid.
  • 2 1
 and before that...
Gary Fischer Pre-Caliber with God-knows-what SR-Suntour on that front end hahaha
www.pinkbike.com/photo/7558624
www.pinkbike.com/photo/7558628
www.pinkbike.com/photo/7558622
  • 4 0
 Max: Oh, hey Aggy
Aggy: Hey Max. Would you want to go ride...?
Max: ... Ehhh... I guess I've got time.
lol
  • 3 2
 They need to list out the weight and the Crank length. My guess is that both of those figures make this a flawed 2k$ kids bike. I'll say it's near 30lbs and 150mm+ cranks. Great for a 55lb kid right? Sad that companies can't just do w
  • 1 0
 You are wrong. This bike will accommodate a youth up to the 12 year old level and up to 150 lbs comfortably. You're complaining about 30 lbs? Most BMX bikes are near 30 lbs and 6 year olds have no problem doing bunny hops on those bikes!
  • 1 0
 A lot of old frames on the S size can be adapted for 8 years old easily. My son started with a dirt bike with 24' wheels, 155 mm cheap suntour cranks, a shortened handlebars and a few tweaks here and there. Now he's 12 and I just assembled him an S vp-free with shorter air shock and other components adapted for his size and he is loving it. It has around 14,6 kg but it can easily have under 14 kg with lighter wheels and fork. I am just using what I have without buying new stuff.
You don't really need to buy specific junior bikes, just look around for S or even XS size frames and you will be amazed with what you can do. ;-)
  • 1 0
 Kids bikes are way to heavy in proportion to their intended riders weight. A 28lb bike for kid who weigh 60 pounds is the same as an 81lb bike for a 175lb adult.

Either bike manufacturers should focus super light carbon mountain bikes for kids (sub 15lbs) or just add an electric drive train (e8000 or CX).

I don’t see anyone here advocating 81lb bikes...
  • 4 0
 Cool, a great vibe to sart the day. Thanks !
  • 2 0
 Lets built affordable bikes for kid with the spares 26" parts dying in warehouses.
  • 1 0
 26 is the new youth size. old bikes rebranded with update geo.
  • 1 2
 If you want a bike that can perform for your 7year old and has 26” wheels look at the Giant Trance JR. Much better spec for the money and 120mm front and rear. Check out my instagram page. This bike rocks and my son Hudson loves it @Brooksinct in IG
  • 1 0
 There are some pros to going big on a bike also a lot of negatives. The first thing youll notice with little kids on a heavy bike is that climbing is tougher. But maybe most importantly is that they really really don't manual well at all. So lots of nosing into things and drops. The chainstays are super long for their body and they already lack much of the strength to do it properly anyways.Dangerous for the bigger freeridy/drop stuff. Even worse when it gets steep and they hit this stuff, tho most kids under 10 are on easier DH courses that don't have this stuff. They also run out of leg room on those larger hucks to flat because that frame is taller so they don't have nearly as much room to compress down so they bump into the saddle much sooner. Rollover and extra speed is nice if DH racing I guess but it can be a little wonky for other stuff, at this stage I think a proper fitting bike that encourages skill development over speed is best in my opinion. But hey, little kids that rip (like yours I'm guessing) will literally shred on anything but it's not the bike. My kid has some older buddies on our team (7-Cool than can jump my SUV and destroy most adults in town (they are on both freeride and enduro/DH teams) ...but they can do it all on nearly anything and easily swap between buddies bikes.
  • 1 0
 FreeDogging for life! Crankworx should have a dog specific course for M.B.F. to chase a rider over some features.
  • 2 0
 I want a do-over of my life please.
  • 1 0
 Dear Aggy,
I think this video idea would make a great series...
I am nearby, young, and can shred... Razz
  • 2 0
 Nice riding Max
  • 1 1
 Pinkbike should refuse to list any kids bike with no weight listed. 70 pound kids can't ride 35 pound bikes!
  • 1 0
 Really? Wrong. Your average Wal-Mart kids bike is almost 40 lbs. Many BMX bikes are over 25 lbs. Do your homework before stating false news.
  • 1 0
 Kids have a higher strength to weight to ratio that adults. And kids bikes are heavy. its the nature of it. if they were weight proportional they'd be much more expensive than adult bikes, and most parents except for the extremely wealthy wouldnt shell out $5000 or more for their 8 year old. who is going to outgrow it in a couple of years.
  • 1 1
 Kids these days... shredding harder than many people twice as old
  • 1 0
 Cool Video Kona!!
  • 1 1
 Looks like they've just re-branded the Stinky 24 as a Process 24.
  • 1 0
 Side by side you can see they are pretty different. In particular note the lack of a pivot on the chainstay of the Process 24 that's present on the Stinky 24. Geometry is tweaked too, better standover on the Process24 and the toptube shape looks totally changed.
  • 1 0
 Nice riding Max and Aggy
  • 1 1
 24" ain't dead
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