Video: Aggy Rides an eMTB in Kona's 'Your Brain on E'

Sep 17, 2018 at 14:24
by Kona Bikes  
Views: 10,329    Faves: 21    Comments: 13


This is E. This is your brain... on E.

Any questions?

Those of us that grew up in North America during the 80’s or earlier no doubt experienced the War on Drugs. The commercial campaigns were creative and entertaining in a dark way and left a lasting impression on an entire generation. With the impending deluge of electric bikes that is sure to take the bike industry by storm, we wanted to poke a little fun at the perceived polarizing device that is the electric mountain bike. Your Brain on E is our take on the instant happy feelings you get when you pedal an electric bike for the first time. It’s undeniably fun!

With the launch of the Remote CTRL electric mountain bike, we wanted to show that pedal-assist bikes can be ridden downhill just like any other trail bike. We all know how fun they are to pedal uphill, but how do they feel on the descent? We put Graham Agassiz on board and watched him ride with so much style that it blew our minds. The Remote CTRL features 150mm of front and132mm of rear wheel travel - that perfect amount of squish to make everything fun! After watching Aggy ride this bike, it's safe to say this thing absolutely shreds.

Check out all of the technology that we put into making the Remote CTRL one of the most entertaining bikes we've ever created.

Views: 1,922    Faves: 1    Comments: 1

Looking to buy or test the Remote CTRL?
Visit your local dealer today or check KonaWorld for purchasing options in your area.

At Kona, we're all about the freedom and empowerment of the bicycle. We have been since 1988. We still have the same founding owners. We're still populated by a staff of keen, active, impassioned cyclists. We're not big, nor are we that small. Just a dedicated group of cyclists making bicycles for people who love bikes-no matter if that love is new or long established.

MENTIONS: @konaworld


  • 78 6
 "I'll stop mtbiking if I ever see Aggy on a Ebike!!"


f*ck me
  • 22 0
 No backsies!
  • 15 3
 When a bike company gives me an ebike an wants to pay me to ride it, I'll ride it. But I'll be waiting until that moment to ride an eMTB. I have a co-worker that just bought a pair of ebikes, she and her husband ride paved trails and pull their dog in a carrier. It's a great solution for her.
  • 23 3
 lol... I was out trail building one day, a total random mid-week day and a super well-known rider came flying down on an e-bike. They stopped and I said, "hey so and so...." "and they said, oh crap you know me. You're not supposed to know I'm here. Don't tell anyone." they thanked me for building and took off. lol... I'm sure over the years these will get refined and way lighter, but man.. There is just something not right about it. I'm a pretty progressive person, but mt biking to me requires/ demands the human pedal. I barely see anyone on trails with these, and when I do, it's typically older, newbee riders; and I'm out on the trail a lot either riding and or building for hours on end. This whole push for ebikes trips me out. My opinion, we need progression, but I hope this doesn't over shadow the timeless experience of pedaling your bike. If that ever happens, it will be a sad day for biking.
  • 8 3
 @diggerandrider: So who was it? You can't tell a story like that and not spill the beans... I bet it was Lopes. He seams like a closet e-bike rider.
  • 8 4
 If e bikes weren't so contentious right now, most people wouldn't even notice the difference and would have been stoked the video. It reminds me so much of the anti 29r attitude early on. Truth is the majority of people don't care and have better things to worry and bitch about.
  • 9 9
 When is pinkbike just going to admit ebikes are dope. Less hills more ripn.
  • 73 18
 Hey Kona, Try shoving your E up your ass, you might enjoy the Process....
  • 30 0
 That was quite the Stab.
  • 7 2
 @masonstevens: not a primo pun
  • 22 1
 HeiHei now, don't Dawg on them too hard.
  • 22 1
 When you pull it back out things could get Stinky...
  • 10 0
 Hey take it easy! No need to turn this Cinder Cone into a Lava Dome.
  • 3 25
flag casman86 (Sep 18, 2018 at 14:09) (Below Threshold)
 Kona can curl up into a ball or whatever, and put their dick in their ass! Really though, add them to the "do not buy from" list.
  • 7 0
 quite a few Explosif comments here...
  • 50 11
 Oh god... AGGY WHY!?
  • 49 10
 Becau$e $omone ha$ bill$ to pay. And Aggy ha$ the skill$, $o there$ that.
  • 57 5
  • 14 1
 @Boardlife69: lol for the correction
  • 8 2
 I would imagine making your living mountain biking isn’t as lucrative as folks think it is unless you’re a podium regular in competition. I see no fault here if they’re helping him live the life he wants to live.
  • 4 0
 Well in fairness to him this probably was filmed just after he crashed @ crankworx, so he had some mobility issues.
  • 10 4
 Well, Matt Hunter, Wade Simmons, Coastal Crew, and now Aggy have all made e bikes videos. Perhaps they don't give a fuck about what the tough guys think and focus on riding for fun instead...Nobody is forcing you to buy one.
  • 33 4
 Is is just me or did that thing look heavy and awkward to throw around, even under Aggy? If he can't make it "Talk"(yes that was a Gamble quote), what hope do us mortals have?
  • 27 1
  • 8 1
 E-bikes are heavy and awkward. have you ever picked one up?
  • 4 2
 I feel like a better way would be with minimal batteries/minimal weight gain just to give a little extra push. That way I don’t get dropped by my roadie-mountain friends on the climbs and I can still out-style them on the descents.
  • 1 0
 Absolutely - he looked like he was working really hard to make it do anything on trails that even I can ride.

Riding a bike like me *ain't* gonna sell many to the general public...
  • 24 2
 I think, that the Specialized video was just trying way too hard to look like the cool guys. The joke at the beginning an then just shredding was way better. Way to go Kona, although I am not going to buy an E-Bike until I am no longer able to pedal up on my own.
  • 27 2
 Looking forward on rEdbull RampagE.
  • 60 1
 Gnarliest line up the hill wins?
  • 7 11
flag vinay (Sep 18, 2018 at 4:27) (Below Threshold)
 I'd love that. I've seen a lot of technical descending, but it is technical climbing that I currently find most interesting. The way Chris Akrigg can go up steep rough climbs is pretty impressive. The motor doesn't bother me much. It takes a lot of skill, strength and coordination to tackle that kind of stuff. Pedal assist probably helps you boost even higher but to control and coordinate that will also demand more strength and skill from the rider. So yeah, that would be pretty cool indeed. As a spin off the future motors and software will only come with better and more direct modulation.

Now of course no one really cares about what Aggy does (just to help you motivate your downvotes), people would go completely mental seeing Akrigg ride one of these. Luckily Akrigg probably doesn't really care about what anyone says or writes. Just like Olly Wilkins. He rides an e-bike from Focus too. And everyone knows Olly is always right. You're not going to argue with him. He does the proper smile so you know he knows, you know?
  • 12 1
 @vinay: just watch moto trial, technical climbing for days. and no salmoning mtbr on downhills
  • 2 0
 @wildedge586: or simply hill climbing with those long wheelbase mx bikes
  • 2 0
 @gibbon-on-an-orange: Id watch long as the riders have to put in at least 2 stunts...on the climb!
  • 1 0
 @wildedge586: Moto trial is interesting, so is mtb trial. But these are very different to me. And it isn't just down to the amount of pedal (assisted) power.
  • 20 3
 Wow... 2 eBike videos in a day! They sure are comin’ on strong these eBikes!
  • 7 19
flag gnralized (Sep 18, 2018 at 1:21) (Below Threshold)
 Sorry Kona but you lose this one... Specialized 1 - Kona 0
  • 9 4
 @gnralized: Any company that makes an ebike video loses!
  • 15 3
 The video was great and I love seeing Aggy shred. But I can't help but think these companies would move more e bikes if they targeted late 40s mid 50s normal people getting out on a shred and keeping up with the crew like they used to. That is the beauty of e bikes, let's be real no one is buying an e bike to go freeriding, or at least very few. Let's see some marketing that makes sense and show the strong points of e bikes, not this look it can almost do what your freeride bike does angle they are playing now.
  • 11 3
 Freeride is the perfect application of a pedal assist bike, though. Eliminates the need to use a shitty old pickup to shuttle a heavy ass bike up the hill...
  • 1 0
 Not for nothing, I'm 40-ish and ride with people in their 50s who drop the hammer on climbs and humble me often... but I get what you're saying. Seems like the bike companies are reeeally trying to 'rad' these ebikes up to the wrong audience.
  • 1 1
 Guys in there late 40's don't need lame E-bikes... they are for you lazy ass youngsters... Ha! (stirring the pot)
I honestly feel sad so many amazingly talented pedalers (Remy and Yoann) are promoting E Bikes and riding in areas were they are not allowed and shouldn't be ridden.
Strong points of E Bikes? ...great for commuting to the pub! ... just like a moped - sooo cool!
Real motorcycles/dirt bikes are cool and cost about the same... why not go for a rip on a real motor bike instead?
  • 22 11
 people smashin keyboards from their offices, aggyyy why aggy why ??? Think about you talk, it's his freaking job, and he has to do what he has to do. It's part of his job. If you think aggy gonna refuse to do his job, cuz some pinkbiker from office doesn't feel cool about E-bike you are stupid as hell.
  • 25 8
 You're dead right, he's paid to endorse and that's fine. Nothing against Aggy, but that doesn't stop it from being disappointing.
  • 21 7
 And maybe he actually enjoyed it? TELL ME IT'S NOT SO. Ebikes are fun, get over it kids.
  • 2 0
 @Proflexking666: Be more fun with lithium polymer batteries in a back pack, five times the power and a throttle.
  • 16 1
 obese dentists must be really excited about this development ...
  • 2 1
 They're very excited to have the worst of both worlds! Heavy ass awkward bicycle + slow ass awkward motorcycle in one!
  • 2 0
 @casman86: have you ridden one? I own a Kawa 450 and i hate that thing, so much maintenence and dirty too. i want to sell it and get an ebike
  • 9 1
 So much E today on Pinkbike. Lay off the sauce boys
  • 8 3
 I'm just guessing; but I'm betting more than half the comments are coming from guys that strap their bikes to their car and drive to the top.
Yeah, e-bikes are for the lazy...
  • 1 0
 Strap to the car because they care more about enjoying the ride down
  • 1 0
 You said it man
  • 6 1
 After looking at the video all this extra weight makes the whole bike far more planted and less playful, even with such a rider on boards.
  • 5 5
 They said that about 29ers & was not really true, be but still think e bikes will get at last 5 kg lighter
  • 1 0
 @aljoburr: Hmm, when I went from Glory to Reign I was surprised how much lighter it was and how better it behaved even tho it's not the lightest build. I can't see an eBike being very versatile, would it be good at some tight tracks? Same dillema with 29ers, once Reign gonna go 29 I should find out. Anyhow, by the time I gonna need one the should improve quite a bit I think.
  • 2 0
 @jankesdh: What i find with e-bikes is the harder you push the more difficult it is too stay with in the limits of the track your riding, not only getting up hills you normally would struggle with, but getting up in higher gear or just take ridiculous lines, does make a regular bike feel really lite and lively afterwards too
  • 3 0
 It's time to start a forum called Chartreuse Bike devoted solely to eBike propaganda and it's disdain for simpler more organic cycling technology... I totally agree with mokgot "Asli langsung Konak gua liat ginian." ~ translated ~ "eBikes aren't for everyone and in most cases are just a crutch for a lazy ass that doesn't ride to get to the trailhead"
  • 4 2
 Psychedelic man, long live the 60's, Who's in for Aggy to be the next person playing Jimmy Morrison in a movie, and maybe even riding an E-bike? WAIT a minute,,,,,,,, maybe not LMAO.

Guys I hate to say it, but if people are buying these things (e-bikes) the big bike companies will continue to build them, supply and demand. And now all these pro riders are showing up in videos riding them, looks like a big push to make e-bikes the next big thing people spend their money on.

Not for me though, I'll buy another motocross bike before I go E.
What's your take on it?
  • 4 0
 The evolution of these is to remove the pedals. It's pretty stupid to have both pedals and a motor. Why would anyone want awkward cranks instead of foot pegs on a motorcycle? It's simply a dumb stepping stone product for bike companies to make lightweight motorcycles, which would be cool, but in the meantime they sell mopeds to rich suckers that want to pretend to be mountain bikers and use trails they aren't allowed on.
  • 2 0
 Meh, go ride one. They're fun as shit, that's for damn sure. I like pedaling, but in all honesty do it for the downhills. Modern E-bikes are still fun on the downs, just different.
People here bitch and bitch, but if you've ridden one of the new enduro-style ones, you can't deny how fun they are. Yes, it's 'cheating,' but as N+1 it sure is tempting.
I don't have one in my quiver, but I'm honestly not that opposed to one. I was thinking about building a XC rig, but now Kona, Spec, and Devinci offer some badass choices that will go up faster and easier, and rip harder on the way down.
Biggest hurdle I see is access. There're still many many trails closed off to E-bikes.
  • 1 0
 Not anymore thank you trump
  • 3 2
 The first E-video I've seen from start to finish. Under aggy's control, this bike looked better than other E-ikes i've seen. Aggy has been throwing tailwhips, backflips and killing himself on freeride bikes for a while for nothing but us to enjoy. Now it's all about whips turns and flow and why not stay healthy for a couple of months filming commercials and earning than well deserved money. Kona might listen to him someday and make a decent ebike in the near future...whats wrong? We are not far from lighter enduro ebikes that let us descend a lot more distance for the same effort!
  • 2 1
 THE problem with E-Bike **mountain bike** at this point (as a consumer), is the massive cost in an industry that changes so much per year. Drop 14,000 CAD on a carbon bike this year when geometries, standards, and lighter batteries come out the next year? yeah no.
  • 3 2
 When do we get to see the first company have a battery problem and have E-bikes catch on fire like we do "hover boards" sounds like a bunch of fun. Also sounds like a possibility to start a nice forest fire while your at it...
  • 2 1
 Hey, pinkbike, since these are in their own category on the main page, any chance you could let user subselect which categories they want to see. Like maybe I don't want to see reviews and just want press releases and emtb articles, or you know vice versa.
  • 1 0
 Thee one thing I like about other sports like snowboarding, skateboarding is companies care about what the people who do the sport want and not just how to make a new standard every few months or up the average price of a bicycle
  • 4 0
 Comparing this to the levo it looks like it's from the stone age
  • 1 0
 My Operator gives me the same vibe when compared to some of the fancier DH bikes, thankfully the price was as bland as the looks are.
  • 4 1
 Ebikes be like: First they ignore you, then they laugh at you, then they fight you, then you win
  • 5 1
 132mm, i wish they could be a little more specific.
  • 6 1
  • 3 0
 Hmmm, when one of the best freeriders can't pull a proper manual... I guess it says a lot about the bike abilities
  • 2 0
 That slow-mo angle from the side of him going downhill take the film angle of the month award. Forget the bike, that made me wanna rip down a hill.
  • 2 1
 For most of that video the only E I see is burdEn. I don't want to be wEightEd down by an extra 10-15 pounds when I am trying to jump, hop, manual and carve my way down the trail.
  • 4 0
 This was super tight Aggy!
  • 1 0
 I don't get what the message of the video is. Is he doing anything special on an ebike that can't be done on a normal bike? Or am I supposed to be impressed that an ebike can do the same things a normal bike can?
  • 15 11
 oh look E-moped
  • 5 4
 Dude. Ffs.
  • 3 0
 pinkbikE has bEEn running somE intErEsting vidEos latEly!
  • 12 1
  • 2 3
 Strange song choice. A previous video from Clif bar called "Steps to adventure" with Matt Hunter and Andrew Shandro uses the same song. It´s one of my favourite videos and songs that to me go hand by hand, and I always associate this song with Clif, Matt and Specialized.
  • 1 0
 What’s the name of the song
  • 1 0
 @jacobboma: I’m alive by Johnny Thunder.
  • 1 0
 Well if you do not buy, they will have to bring the price down, so please tell every one they suck, but really you are missing out, funny how much fun!
  • 7 6
 E bikes are crutch bikes. Say it out loud. Crutch bike! I feel sorry or laugh if you ride one. Even the famous dudes on the Rocky Mountain crutch bikes. Sad so very sad.
  • 2 1
 youre clearly jealous bro haha
  • 3 2
 What comes after an E-bike? F-bike of course. Powered by Fuel. Huh, my YZ250F fits that category, and was way cheaper. Sorry industry, the F-bike is already taken.
  • 2 1
 Thank you! If i'm getting a bike with a motor, it's also going to burn gas, have a throttle, and will be faster than the 22mph or whatever these e bikes are limited to these days.
  • 2 0
 Boost is the new standart? f*ck Iindustrie.... and stop the mcdonalization of mountainbiking
  • 3 0
 They forgot to film a clip showing where Ebikes excel
  • 2 1
 been riding my whole life, and never had an ebike. tough to argue with, "i get twice as many downhills as you in one session," though.
  • 4 3
 RIP Kona! Your prices on real bikes with shit spec are sky high anyway, but any ebike promoter can fuck themselves into oblivion!
  • 1 2
 jealous, can't afford one haha
  • 3 3
 I have tried E for couple of times and absolutely loved the feeling. But for now I think there are other healthier ways to have that amount of fun.
  • 4 3
 How are e-bikes not healtheeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee?
  • 1 2
 @aljoburr: E is just so addictive. Based on what I have heard, when you get use to have fun on E, going out for adventure without it could be boring.
  • 8 0
 @aljoburr: They require less fitness to cross the same terrain. The use more fossil fuels and are less healthy for all life.
  • 1 2
 @aljoburr: Dont know anything about E-bikes tho. Probably they are healthy and fun as any bikes.
  • 1 0
 @choppertank3e: what about the fact that an ebike can completely replace your car??? is that not good for the environment?
  • 3 1
 Pilgrim , Aggy ... whats next??? end of the world? Smile
  • 2 0
 No wonder all my Strava rankings on climbs suck!
  • 2 0
 Bosch CX motor in 2019? WTF
  • 1 1
 Looks like a good time right there... who wouldn't squirrel around on one if it was a buddies just laying there? Needs built in wakeboard speaker though.
  • 2 3
 maybe after years of mtb'ing when my knees are arthritic and the only choice left is e-bike or scooter. But i'll still call it a moped and feel a little guilty if I pass anyone riding up hill. Until then, crank it up!
  • 1 1
 its actually the best feeling in the world to pass a spandex clad roadie even on a cheap pedego ebike
  • 3 1
 YT sign this mother effer and get himoff that stupid a$$ bike.
  • 3 0
 Sweet fat bike skid bro
  • 2 1
 That's the most time I've ever seen Aggy spend attached to the ground in a video.........pretty much sums up ebikes......
  • 2 0
 Hope your battery goes flat.
  • 3 1
 Why the f*ck is Pinkbike posting moped shit again? f*ck this site.
  • 2 0
 Quit pushing ebikes on me.
  • 2 0
 eBikes= jumped the shark.. Pilgrim and now Aggy.. Rather hike-a-bike..
  • 1 1
 F*** tards at pinkbike if you're going to continue to push motorbikes on a cycling page please give me a delete option for my account
  • 1 0
 I don’t beliEeeeeeeeve it
  • 1 0
 At least Strava has a Ebike mode.
  • 2 0
  • 2 0
 Kill it with fire....
  • 1 0
 Rather do drugs than eat food cooked in a teflon coated cookware
  • 1 0
 Aggy please go ride ebike fest series)
  • 1 0
 Could some on make Then the videos can go there instead...
  • 3 3
 'Your Brain on E' raving we're raving
  • 4 5
 Thank you kona, for somehow managing to make a rather boring Aggy clip for pretty much the first time ever...
  • 1 0
 Appreciate the wordplay
  • 1 1
 Oh god no Eek kill it with fire!!!!
  • 1 2
 If I was a pro rider id be stacking that e bike cash too lol Good work son!
  • 1 1
 mountain biking has officially sold out. such a shame.
  • 2 4
 E bikes are almost as bad for mountain biking as chair lifts and bike racks for cars! Repent !!!
  • 3 5
 Asli langsung Konak gua liat ginian.
  • 20 1
 Damn Autocorrect!
  • 1 3
 Finally a trail bike video i could actually watch from start to finish!
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