For the most part, the colder weather north of the border means things begin to slow down enough that there is spare time to collect thoughts, tie up loose ends and begin planning for the upcoming year. This change of season in December and January also means harvest time for yearly lists, annual recaps and demo reels - and this year there is no shortage of eager farmers.
It's becoming increasingly difficult to produce content which keeps people's attention. With an onslaught of affordable technology offering the average person access to what would have been considered professional-only video quality only a few years ago, the market has become increasingly crowded. As the shear quantity of video and still image content continues to flood throughout the internet, the overall quality expected has inevitably increased. It can be discouraging to watch what you believed to be an amazing video and then go on to read internet forums or argumentative video comments where the minute details are ripped apart shamelessly by swarms of internet critics. I can unfortunately be guilty of this too, but I try to remind myself that we are all just trying to share our passion for what we love to do, whether it be film, the sport or both. Luckily, I mainly rip into my own stuff the hardest - sometimes finishing a project and debating or not whether I should even bother releasing it, but again I try to circle back to the main reason any of us picked up a camera, bike, hockey stick in the first place... it's fun!!!
I had been putting off making a demo reel until I felt I had enough footage to make something I was completely proud of. Although my main focus is mountain biking, I try to shoot as much alternative lifestyle as I can. The result is 2 years of filming/editing/work/fun/fried camera circuits/explosions/sunburns/subsequent peeling/pita bread with hummus
Thanks to all the riders/ faces featured in this video: Kirk McDowall, Mike Hopkins, Evan Schwartz, Pat McCarter, Bas Van Steenbergen, Tom Van Steenbergen, Steven Leslie, Patrick Hage-Moussa, Graeme Meiklejohn, Nick Pennell, Kirk Chavarie, Stefan McKee, Ryan Knill, the top of Harrison Mendel's head, Carlos Zumino and Matthew Chong. Huge thanks to all the people who let me point camera's in their face on a regular basis, I promise I will (not) stop doing it.
Hopefully this is just the beginning of something bigger. Look for an announcement soon about a larger collaboration for some upcoming projects.
Thanks to everyone that's shown support.If you ain't sendin', quit pretendin'.
- Liam Mullany