New Mountain Bike Apparel Brand Curious Creatures Wants to Bring a Fresh Approach
Press Release: Curious Creatures
Introducing Curious Creatures: A Fresh Approach to Mountain Bike Apparel that Celebrates Individuality and Adventure
Bozeman, Montana - Curious Creatures, a new, technical mountain bike apparel brand dedicated to empowering outdoor enthusiasts to embrace their true selves while exploring the world on two wheels is thrilled to announce their US launch.
Behind Curious Creatures is founder and designer Natasha Woodworth, a true Creature herself who brings a unique blend of creativity and technical expertise to the brand. Woodworth's journey began with a competitive ski racing career in Europe and for the US Ski Team. After finding her calling in design and fashion, Woodworth worked on New York Fashion Week runway shows and designed costumes for pop icon Lady Gaga and alongside Marc Jacobs. However, a deep-seated love for the outdoors and a desire to create functional, stylish apparel led Woodworth to move to Ventura, California and transition her focus to outdoor apparel and Advanced Concept design at Patagonia. After a decade on the coast, Woodworth settled down in Bozeman, Montana to be closer to the mountains and launch Curious Creatures.
 | With Curious Creatures, we're not just launching a brand; we're launching a community that celebrates authenticity, adventure and the joy of exploration. Our goal is to empower riders to embrace who they are and experience the world in their own unique ways |
Woodworth’s fifteen years of design experience further honed her creative philosophy, emphasizing sustainability, quality, and product testing rooted in personal experiences. Now, as the founder of Curious Creatures, Woodworth brings her passion for adventure and design to the forefront, infusing each piece with a sense of humor, expression, and fun. "Design is more than aesthetics; it's about creating products that seamlessly merge performance and self-expression. At Curious Creatures, we're committed to pushing the boundaries of mountain bike apparel, ensuring riders feel comfortable, confident, and connected to nature." The first collection is focused on the needs of women with designs and styles crafted with women in mind first. There are also cross-over pieces that cater to men and as the line expands so will the options for all genders.
Curious Creatures reimagines mountain bike apparel by offering clothes that feel and look like clothes, not costumes, allowing riders to perform their best while staying connected to their own style and the natural world around them.
| At Curious Creatures, we are not just another apparel brand; we are a community of like-minded individuals who believe in the power of exploration, self-expression, and respect for the environment. Our mission is to inspire riders to break free from the confines of traditional, overbuilt mountain bike gear and reconnect with the essence of nature and adventure. We encourage our fellow riders to celebrate their quirks and embrace the magic of the unknown. |
The Curious Creatures logo tells the story of the brand's essence - an amalgamation of curiosity, exploration, and a touch of whimsy. Inspired by a transformative bikepacking trip, the logo incorporates elements that symbolize the brand's spirit - the letter "C," to represent the name, playful seeing googly eyes for creatures of the outdoors, the indelible imprint of bike tires, and a subtle nod to the natural world. “The brand’s credence in conscientious design, sustainability and craftsmanship are at the heart of everything we create from the logo and design to the fabric, fit and innovation,” says Woodworth.
As a design-led company, Curious Creatures works with manufacturers that support innovation in renewable energy and positive treatment of workers. The company has partnered with a local Montana repair shop to ensure there is the ability to repair goods and keep them in use for as long as possible. To learn more about responsibility and ethics, visit https://wearecuriouscreatures.com/pages/responsibility.
To view the lookbook, click here.
For more information about Curious Creatures, visit their website.
About Curious Creatures
Curious Creatures is a mountain bike apparel brand born out of Bozeman, Montana, and is founded on the principles of empowerment, exploration, and self-expression. Firmly committed to elevating industry benchmarks, the brand resonates through its emphasis on quality, sustainability, and unadulterated individual expression. For more information, visit wearecuriouscreatures.com.
Check out their Instagram.
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Member since Sep 29, 2023
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Please stop saying things like "empowering outdoor enthusiasts to embrace their true selves while exploring the world on two wheels"
You're making riding gear. Its not that serious. Spare us your corpobable and talk like a normal person. Maybe something like "We love making gear that lets riders express themselves, so we started Curious Creatures"
IDK maybe im just too crusty but the VC startup jargon really turns me off and gives things an inauthentic feel.
forms.gle/35QB3ztaCrgJUYNc8
They aren't selling outdoor gear, they're selling a lifestyle. Thing is, you can actually just go live that life for free or much less than they make it out to be.
PS, make me some dark camo Sombrio shorts with stronger mesh in the pockets and I'd wear those for the rest of my life.
www.duckworthco.com/collections/mens-shirts
I can’t keep up with fashion, i mean biking!
But what has become predictable and stale is companies branding their product and ethos as some sort of transcendental experience that goes far beyond the product itself, as if their “it” is finally the “it” that the world has been sorely yearning for in order for life to feel full for once.
FWIW this isn’t a dig at this company in particular — I see it everywhere, it’s nothing new. I wish anyone starting a company success, it’s no easy task to start from scratch especially if you have a set of defined principles and business practices where you aim to be uncompromising.
Brilliant!
IFKYK
If you are reading this and looking to start an apparel brand in the MTB world, swallow your pride a little bit and make stuff that is long lasting, REASONABLY priced, looks good, and makes people want to ride their bike. What you may lack in mark up you'll easily make back in overall sales.
Additionally, being "reasonably priced" already exists. Go to the big online retailers and you can find plenty of shorts in the $20 to $40 range from the likes of Fox, Shimano, Leatt, TLD, Pearl Izumi, Giro, etc. Sure they're on discount, but I honestly can't remember the last time there weren't massive discounts readily available any time of the year. The big brands already have volume and distribution all over the world. How would a new company in that price range be any different and compete?
So absolutely agreeing on the pricing and general accessibility part. But my first reply was mainly criticizing the "they are positioning the $139 women's shorts for men" and lack of men's specific styles approach, when even in the article here the brand says they are focusing on women's gear at first.
What has become common are long short (for lack of a better description).
I'd have more time if they just said"
Here you go bike shorts, tough, good value no bs
Or maybe exactly whay Endura do?
Cons: For a new brand, they are coming out swinging with high prices, and the bottoms aren't made domestically, but are priced like it. Prices are really high for a t-shirt that's just a cotton t-shirt (not hemp or Merino). I've got plenty of cotton t-shirts. Why should I buy theirs?
Repairable is always tricky, because if the product is junk and you need to send it to get repaired often, you'll eventually spend more time getting stuff repaired, or being told that it can't be repaired, than you will wearing it. Or worse, the company will go out of business right when you need something repaired.
Suggestions: focus on pants and shorts, find domestic manufacturers of pants and shorts, bring prices down to get people wearing your stuff, raise them as you get established.
What a load of MBA / VC / Marketing bullshit.
Guess the reality is that there is a sucker born every minute and they will drop cash and buy into this drivel…
“With Curious Creatures, we're not just launching a brand; we're launching a community that celebrates authenticity, adventure and the joy of exploration. Our goal is to empower riders to embrace who they are and experience the world in their own unique ways”
I think rapha is extremely overpriced, but I own a few pieces (50% off sale ftw) because of the quality and the fact they actually fit me.
But nothing I'm seeing in these products make me say, interesting, that "technology" is worth the price tag. Your shorts look nice, but outside of the fancy label, the "sustainable" fabric, what am I paying for. I have a pair of pearl izumi shorts that look to be the same material, that i paid 40 bucks for.
it seems like this company (based on marketing), is trying to sell sustainability, vs a product. people buy patagucci because the product is "good". the moment their products suck, it doesn't matter how much they give back to the environment.
Every new apparel brand says the exact same thing "Not just another apparel brand" "We're all about inclusion and getting in touch with nature", and "We're mountain bikers too, so we know what you want".
This grumpy man would love for brands to make Size 13 shoes more available, pants/shorts that aren't "slim fit" and go past waist/hip size 34 and XXL Jerseys thanks... Then I'll believe you when you say you're all about "inclusion"
On a better note, I remember some real good laps with you out there, dude. Not so good for that helmet you blew the chinbar off though…
I'd rather have thrash/ death metal influenced gear bc That's how I roll.
Not to mention that this is a triple rarity;
1) Female founder
2) Making Stylish gear
3) Making it in factories that don't use child labor
Is it not your style?? Probably not. Judging by what all you bros wear to Crankworks, which can be best described as "I wear what was shot out of the T-shirt cannon.... aka.. your style is bad.
Why dont you sad little men try this. Give this women a thumbs up... then go outside and ride your bike and spread some good vibes for a change.
Huge congrats to the Curious Creatures team!! It's up from here..