The enduro format of racing has ignited the mountain bike scene and injected new life into everyday riding. The wide appeal is that it pitches a diverse variety of racers and trails together and places an emphasis on all round ability. With ‘All Day Every Day’ we wanted to create a film than took the ethos of enduro but placed it away from the race tracks and instead into an all day adventure. It’s a film about exploration and hunting out new trails. Finding descents in which there is only one uplift.
Filming and photographing this film was an epic adventure in itself requiring many miles of hiking into the wilderness even before the camera was rolling. What was found though were great trails, awesome scenery and a chance to ride far and fast.
All Day Every Day - Morvélo & Kinesis UK from Morvélo Bicycle Apparel
As the expression goes: Put two people on bikes and it’s a race. Whether that’s going down or up.
Morvélo's aim with the Enduro range is to create a class leading base product and then constantly refresh it with new sublimated designs to keep things fresh, varied and creative.
The nature of filming is that it quite often requires lots of takes. We don’t think Harry and Matt minded with such sweet trails to ride.
The titanium Kinesis Sync is a perfect match for this type of riding. The Kinesis Sync has a great deal of attention to detail such as internal cable routing, tapered head tube, dropper guides, PF30 BB, 142 x 12 DT thru axle and ‘clover leaf ’ section top tube. The small is based around 27.5” wheel size and the medium and large a 29”.
Morvélo’s new Enduro range of jerseys as designed to mix casual looks with performance detailing. Perfect for the full day adventures that Enduro involves. Some of the features that the Morvélo Enduro range has is a zipped side pocket with headphone port and small metal carabiner for key, plus a glasses wipe up front.www.morvelo.comwww.kinesisbikes.co.uk