First Ride: Juliana Roubion

May 31, 2014 at 1:31
by Mary Wragg-Moncorge  
Juliana Roubion
WORDS: Mary Moncorgé
ACTION PHOTOS: Gary Perkin & Sven Martin

If you are a female rider and haven't paid attention to what Santa Cruz has been up to over the last year, or you are male and you don't belong to the targeted market, Santa Cruz Bicycles has launched Juliana Bicycles, a new brand, dedicated to cater to female mountain bikers. You will not find "women specific geometries" here as Juliana models are using the same molds. Juliana is more about philosophy and spirit, with good components and girly colors.

Juliana Bicycles is the first brand to launch a fully decked out AM/Enduro bike for women: no entry level components, missing dropper post or heavy parts here. Only "la crème de la crème" for the adventuress in you or the lady in your life. We had the opportunity to get Juliana Roubion between our legs and take it for a few days of riding in the tiny village of Roubion, its namesake, nestled in the high mountains of the Maritime Alps in France. We tried it out on all the different terrains the area had to offer: steep, slick, rooted bikepark tracks; natural style singletracks; rocky terrain; and nice flowy trails. Available in sizes S, M, and L, the 27.5" wheeled Juliana Roubion starts retailing at $6599 USD.
Juliana Bicycles

Shimano XTR brakes, carbon handlebar and
ENVE M60 wheels.

Juliana Roubion Details


• Intended use: all-mountain/enduro
• Wheel size: 27.5"
• Rear wheel travel: 150mm
• Carbon fiber frame, forged aluminum links
• VPP suspension
• 2 x bottle cage mounts
• Standard or direct mount rear derailleur hanger option
• ISCG-05 tabs
• Stealth and external seat post cable routing
• 73mm threaded BB
• Molded rubber frame protection on downtube and chainstays
• Size: S, M, L

Stand-out Components:

• Shock: Custom tuned Fox Float CTD, Factory with Kashima coat, upgrade: Cane Creek Double Barrel Air CS
• Fork: RockShox Pike RCT3 Solo Air 150mm fork
• Drivetrain: SRAM X01 - possible to upgrade SRAM XX1 (32T chainring)
• Handlebar: Juliana 720mm
• Stem: Easton Haven 55mm
• Brakes: Shimano XTR, 180mm rotors
• Wheelset: WTB Asym i23 rims, upgrade: ENVE M60 rims with matching decals
• Tires: Maxxis High Roller II
• Saddle: Juliana
• Seatpost: RockShox Reverb Stealth
• Weight: 25.8lbs (w/o pedals)
• MSRP: Four models from $6599 to $10,299
• MSRP Frame and shock: Roubion C Float CTD Adjust - $2,899, with Cane Creek DB Air - $3099

Frame Construction

The Roubion's carbon frame is created using semi-rigid inserts and molded bladders to ensure that the carbon layers are compacted and wrinkle free during the molding process. The front section has a dramatically sloping top tube, which helps with stand-over clearance, according to Josh Kissner, product manager at SCB, and also allows the shifters/brakes more clearance, so they don’t hit the top tube in case of an involuntary barspin. A quick look at the head angle and you may notice it is slightly steeper than some more aggressive AM/Enduro offerings. This makes it a more versatile bike, one that is not a raked-out mini-DH bike, although it handles DH trails really well, but will be a good climber too. Chainstay length is slightly longer than some bikes in its class, so you can put wide tires on the frame and there will be plenty of room left over.

Close ups of the Juliana Roubion.
  Sram XX1 drivetrain and DT Swiss 240 hubs (top) add to the goodies on this bike. Molded chainstay and downtube protection(bottom) will keep your precious safe.

Cable routing is only done internally for the seatpost, with an option of routing it externally. All the other cables and hoses are routed externally, which may seem a bit old school in this day and age of having everything internally routed, but it is a hassle-free option for those who work on their bikes often. The frame comes with a five-year warranty, which is always appreciated on frames aimed for AM and Enduro. A lifetime bearing and crash replacement warranty is also offered. Three frame sizes are available, but, and this is an unfortunate fact, if you are shorter than five feet tall, the small-size Roubion will be too large for you and Santa Cruz has no present plans to build a fourth size for smaller riders.


The Juliana Roubion uses Santa Cruz patented VPP system. The Virtual Pivot Point suspension has short links connecting the rear triangle to the frame. Combined with a lockout fork and shock, it makes a decent climber and really smooth descender. The Pike RCT3 Solo Air fork is pretty straight forward. Set it up with a 30-percent sag while unlocked, and then you tweak the rebound and low-speed compression to your liking.. It has a three-position compression adjustment: 'lock' for when you climb, 'pedal' for the more traversey bits, and 'open' when you are ready to pin it on the descents.

Juliana Roubion launch
  Cane Creek Double Barrel Air CS shock and a Rockshox Pike RCT3 fork make the Roubion really comfortable on the descents without compromising pedaling firmness for the uphills, once locked.

To match the suppleness of the front suspension, our test bike had the Cane Creek Double Barrel CS shock. Cane Creek offers specific tuning instructions for each bike on its website that tell you how many clicks or turns needed to be applied for a specific bike. So a quick look taught us how to properly set-up the high- and low-speed compression, as well as the high- and low-speed rebound. Once again, a sag of 30-percent provided us with a nicely comfortable suspension. CS stands for Climb Switch: which is a little lever on the Cane Creek shock to lock it up for the climbs.

Juliana Roubion geometry 2015

First Impression: Juliana Roubion

Testing on natural trails, as well as in the bike park of Roubion, allowed us to push the Juliana hard. Unlock the suspension, point it down and the Roubion will gobble everything you throw at it in the descents - steep chutes, wet roots, rock gardens or simple flow trails. With its very plush suspension, it doesn't take long to feel at home on the bike and to want to go bigger. We didn’t get much opportunity to climb the Roubion during the couple of days of the launch, as we got a few shuttles up and then tested it in the French bike park of Roubion. But, at only 25.8 pounds for a medium size, and with the suspension locked, for a 150mm bike with 27.5" wheels, it is a really easy bike to pedal up. The ENVE M60s are not too rigid for carbon wheels and are quite responsive to acceleration. With the SRAM 1 by11 drivetrain mounted with a 32T chainring, it can haul you on day-long pedally adventures and leave you asking for more. Where we enjoyed the Juliana the most, was at the park, where its confident let us attack almost everything there.

During the Juliana Bicycles Roubion launch. Credits Gary Perkin
   After some shuttles on the trails near Roubion, we headed to the local bike park to DH test the new Juliana.

Pinkbike's Take:
bigquotes We tested the fully pimped version of the bike with a Cane Creek DBA shock, ENVE wheels and a SRAM XX1 drivetrain. Everything was top-notch on the bike, from the Shimano XTR brakes to RockShox Stealth dropper post. A part we weren't a fan of was the saddle, It never felt quite right, though it never prohibited us from enjoying every bit of the ride. The combo of the Pike fork and DB Air CS shock for the suspension was quite amazing: it was really efficient for climbing, once locked, and so plush on the DH. Once you took the time to set it up properly, it gave us extra confidence to attack the trails. The 720mm bars were too narrow, especially combined with the short top tube of the Roubion. It is nice to have some chest room on an AM/Enduro bike and we found ourselves a limited by the short width. A wider bar that could cut to your desired width would have been a better option. Overall, It is nice to finally get a women's bike with the best components out there in stock form. The Juliana Roubion bike is ready to handle flowy trails as well as the gnarly ones - a great adventure companion. - Mary Moncorge

Author Info:
marymoncorge avatar

Member since Jan 28, 2010
19 articles

  • 154 2
 "You will not find "women specific geometries" here as Juliana models are using the same molds. Juliana is more about philosophy and spirit, with good components and girly colors"

Shrink it + Pink it + Add "philosophy and spirit"= Women s specific bike
  • 11 0
 26lbs! Dang!!!
  • 75 2
 I mean it's not like they could have just bought a size small Bronson, Tallboy, Solo, etc... no, there must be some unwritten rule that says women can't just do that.

  • 11 5
 Say what you will about Specialized and Trek they do real womens bikes. Its a badass bike 'n all and l really like the colors :-)
  • 26 0
 $10299! Dayom !!!
  • 23 1
 Technically they didn't even shrink this bike...just "pinked" it.
  • 18 1
 It's the same as a normal santa cruz just different colors and the bullshit mini bars, needs more brand differentiation
  • 4 0
 whatever, I would ride one for shits
  • 6 4
 even $6600 is ridiculous
  • 15 13
 In a world with far too many brands, it seems really weird that Santa Cruz would launch a separate brand for women without any difference from their men's bikes. Getting your brand message across is already difficult enough, so why they launched this is completely odd to me. Instead of strengthening the main brand Santa Cruz and the sub-brand Bronson, they are weakening the power of each brand by doing this especially when it's just the same stuff.
  • 1 1
 Gives the option for a customer.
  • 14 6
 How is the Bronson a sub-brand?
  • 8 6
 @kyphoto, names like "Stumpjumper", "911", "Golf", "Air Max" etc are all considered sub-brands by their respective brands because they have meaning and power in their markets. "Bronson" while new, has the potential to be long running name for Santa Cruz with lots of meaning and purpose behind it for them, just like "Nomad".
  • 21 0
 One thing is sure they didn't shrink it's price...
  • 3 0
 The most important difference in a women's bike is the saddle because of women's different sit bones and hips. The fact that the reviewer didn't like it is really bad for what is the most expensive women's bike I have heard of. Props on not dumbing down the equipment and over charging just because it is for women but that is easy to do when you use the same frame.
  • 7 5
Bronson is no more a sub-brand for SC than the Nomad. Santa Cruz hasn't created a secondary line of Bronson's (or Nomad's for that matter). While you can say Nomad and Bronson in the biking community and people immediately know you are speaking of SC this does not make them sub-brands anymore than the Glory, Demo, V10, etc. They're just popular models that, in the case of the Nomad, have been in the line for some time and due to their popularity are synonymous with their brand. And while it is possible that SC could turn Bronson into a sub-brand they've shown no proclivity for that technique in their 21 year history.
  • 4 1
 ride360 funny, they didn't even pink it. that's blue. what they did pink however is the new nomad (not hating on it- just sayin)
  • 8 1
 This is stupid. Let's make a women's bike, but lets not bother making a decent size for women. I mean, come on. I know, in times of gender mainstreaming everyone is equal and stuff, but as for height... Women are, on average, about 7-9% smaller than men. For North Americans this means a difference of roughly 5 inches in height.
What SC is actually saying with that is they don't think women need a frame geometry or even size that fits them because they recon "it's not worth it".
  • 9 3
 essentially what santa cruz have done is foregone any practicality they could have offered with a slightly tweaked bronson to suit a woman's body type better, and just thought "women like pretty pink shit, they'll eat this up". Seems pretty patronising and sexist to me. Why can they not just offer the stock bronson in a variety of colours, rather than deciding for all women and men everywhere what set of colours pertains to either gender, because as we know, that's bullshit.

For anyone in doubt, have a quick google for all the shit going down RE: gender specific toys. This the same thing.
  • 2 4
 @kyphoto - I think you are missing my point- I am saying exactly that Bronson is a sub-brand, just as Nomad, Stumpjumper, Demo, Glory, 911, Golf, are all sub-brands. There is a story behind "Bronson", a reason for the bike's existence that Santa Cruz has worked hard to cultivate and promote. It is in this way that Bronson is a sub-brand of Santa Cruz. Bronson is simply a new sub-brand that needs time to develop the way Nomad, V-10, etc have and this is why it does not help them to call this bike (along with Juliana) by a different name.
  • 5 0
 I agree with you Sam264, the whole Juliana brand is patronizing and sexist. Just offer a slew of colors and sizes and call it a day.
  • 3 0
 I am excited! This means when these bikes don't sell and go on sale, I can pick up a Bronson for cheap. Stoked!
  • 1 0
 The new 2014 NomadC colors are even sexier!
  • 2 0
 Girl colors?
  • 20 0
 My wife sent me a link to this page saying "wtf would I buy this when I can get the same thing with "Santacruz" written on it..."

Seems I've chosen well...
  • 3 1
 @ka-brap, the Bronson is simply a model in the line-up. Nothing to do with a brand.
  • 3 1
 Thank you. Exactly what I was saying.
  • 3 3
 @bogey & kyphoto, obviously it is a bike, it is a model. But if you think Santa Cruz is not trying to cultivate it as a sub-brand you are greatly mistaken. All brands want their models to become sub-brands that have lots of meaning and importance in their market. If you think the reason the name "Stumpjumper" has survived this long because it is simply a name or simply a model, you are mistaken about the marketing behind the model. Santa Cruz would love any of their bikes to become as iconic as that bike. It's part of the reason why names stick around- they have meaning for their targeted consumer.
  • 2 0
 like v-10, nomad, heckler. They've stuck around a while, and everybody knows them!
  • 2 1
 Yep, those are all great models and are well known (and you could easily argue are iconic). And none of them (like the Nomad or Bronson) are sub-brands. Just because a model is well known or iconic doesn't make it a sub-brand. Air Max was a good example, as would be Jordan, of sub-brands. Models that created what could be a whole line or separate brand of their own but were still under their parent brand and still added value to the Nike name.
Ironically, the closest thing Santa Cruz has ever done to creating a sub-brand is the Juliana. A bike that has now spawned a whole line of bikes but it's odd that they've chosen not to tailor their frame angles or anything other than colors & a few components for women.

Anyways, I'm done with this conversation. I've got no emotional investment in it. I like Santa Cruz & the Bronson. I hope the Juliana "thing" works out for them and helps to draw even more women into mountain biking at a more serious level of commitment. And I hope that they eventually modify some of the bikes for women to aid that process.

Have a good one guys (& gals!).
  • 59 2
 This bike is LITERALLY A RE-PAINTED BRONSON! The only aspects of this bike that make it a woman's bike are the saddle, grips, and bars... which were the only components that Mary complained about. This review could and should have been written like this "Go read the thousands of reviews on the Bronson but be aware that it now comes in feminine colors with Juliana written on it"
  • 6 3
 this is a bronson girl-ified lol
  • 23 1
 Yeah, and by buying the Juliana you cut your resale market by about 80% (girls will/may buy a guys bike - but don't think you'll catch a guy buying a girls bike). Smarter for a girl to just buy the Bronson and custom pick saddle, grip and bars (like many of us do already) - particularly considering the complaints in the article.
  • 2 0
 Those colors are unique. It works as recognition on local trails/wherever when a gal's kitted in full-face and the only thing that shows who is riding is their bike, esp. the color.
  • 3 0
 I'd be happy to buy this, in most cases womens bikes have nicer colours (no, not pink), like this matte turquoise.
  • 2 0
 As long as it doesn't cost more than the bronson, I see no issues with it. I'm a dude, and I think it looks sick.
  • 2 2
 Even it was only the graphic treatment, so what?

Do women who ride at a high level REALLY NEED 'specific geometry'? Talk to AC Chausson about that..

Are all men the same proportionally? Do stocky dudes require different geometry than lanky ones?

It's American business. Crying about marketing is silly. The bike rips...
  • 52 0
 SC is trying to pull a fast one. Your Bronson is really a Juliana in disguise. They should have called her Brenda. Lol.
  • 3 1
  • 41 5
 Certainly not any girlier than the new nomad's colours.
  • 45 4
 manly colours, the new nomad colours are manly as f*ck.
  • 7 0
 I dig the new nomad, I just don't think this looks any girlier, other than maybe the font on the downtube.
  • 2 0
 And the pink opps sorry *magenta* plastered all over the baby blue.
  • 1 0
 Colors have definitely gone more towards bright primary and secondary colors. I'd like to see more of the solid earth tones and light/dark fades.
  • 3 0
 The new NOMAD looks rad. Who said that pinks is a girls' colour?
  • 29 1
 Here's how it went down at Santa Cruz:

"All right guys, we've basically put 650b wheels on every single mid-travel bike out there. What to do now?"

"Well we have some stickers and paint lying around... how about we put them on the last batch of frames and call them women's bikes?"
  • 12 0
 Yep, the paint that was supposed to have been shipped to Yeti.
  • 20 3
 I'm a hermaphrodite.... and I think that bike manufacturers need to be less discriminatory. Not everyone is a man OR a woman. Santa Cruz should have a paint scheme for every minority and call it eunuch... I mean unique.
  • 1 1
 What about trannys...
  • 11 1
 a tranny on a tranny?
  • 3 1
 A tranny on a tranny on a Transition.
  • 1 3
 Thats just plain rude and ignorant.
  • 14 1
 Are they implying Santa Cruz is for Dudes only then?

Seems like they didn't think this one through.
  • 6 0
 And clearly women are only allowed to own bikes that are pink/pastel colours... That's not sexist at all, not one bit... *ahem*
  • 5 0
 Yup. Because us ladies need specifically-named bikes in order to bust shit up... Oh, wait. Never mind. SC just stepped in something smelly.
  • 10 0
 Philosophy and spirit? Barf.
  • 6 0
 I'm a huge SC fan—ride a Tallboy LTc and my wife just got a Bronson—but this is terrible. It's a repainted Bronson with woman's saddle and handlebars, *neither of which the reviewer liked*!!!
  • 2 0
 Oh the irony!
  • 9 0
 Is there a Juliana V10?
  • 4 0
 Well, there's a 'Juliana' sticker to cover up the 'Santa Cruz'. Done!
  • 2 0
 Ask Katrina Strand, she's been riding a teal V10 with a Juliana decal in Whistler this spring.
  • 10 0
 Weren't they calling it the Juliana She10?
  • 1 0
 Correct - The She10. Here is a picture of Katrina's.
  • 1 0
 thats pretty ugly
  • 5 1
 Santa Cruz geometry is already women's specific. Short top tubes with mile high seat tubes. Strangely antiquated. And I own a TRc. It's great, except I wish I could lower the seat more. There's no reason to have such tall seat tubes, besides clinging to some traditional measurement standard.
  • 9 1
 I'm waiting for Yeti to bring out their "hello kitty" for MILFs
  • 2 0
 That would be sexy.
  • 6 0
 Good luck trying to sell it when you're ready for a new bike..... there goes at least half of your potential buyers.
  • 5 2
 Certainly a "what was/is their thought process with this?" moment for Santa Cruz here. I understand that they want to cater to a wider demographic, but in reality they now have a bike that is "new & specifically for women" that doesn't actually take into account the physiological & riding differences between men & women when designing frame geometry. I understand that smaller companies aren't able to invest as much R&D time/money into such intricately foundational aspects of every bike, but realize & accept that your bike is just one of your standard models with a new paint scheme & marketing campaign to give it a different vibe ("Now it's GIRLY(ER)!"....really?). All this is in my opinion is a glorified money grab, sorry Santa Cruz.

Instead of focusing on colors & trying to sell bikes based on emotions you hope to evoke with your bike &/or it's marketing, I would have been more impressed with some actual research & science done to actually cater to the differences in male vs. female anatomy/riding. I find the whole situation to be somewhat prejudice/sexist in that it is marginalizing the desires of women to "girly colors & good/different vibes" while assuming they don't care about optimized frame geometry/components/ etc. By creating an entire separate branch company to sell this image you are telling me that you believe this of (most) all women riders. A crappy viewpoint, but not at all surprising coming from our culture.

Continue'd below:
  • 3 3

We are brought up believing that girls & boys inherently like different things (colors, sports, toys, etc.), but the fact of the matter is that this is emergent from our culture, not inherent within it. (As a basic example) Boys don't grow up liking blue & trucks while girls grow up liking pink & dolls/houses because that is just how we are; it happens that way because we as a species are the product of the experiences we have & (more-so when more mentally mature) how we decide (or don't logically decide through logical bias) to interpret them. For the past several thousand years, & more evident recently, we as a species have been "living a story" that promotes these different images of men & women, and only we can choose to change it. Again, we are a species that is formed by our input; the great thing about us is that we can decide what input we prioritize, how we think about things, & how we go about them.

Getting back to how this actually relates to biking, the differences between a "men's bike" & a "women's bike" shouldn't be dictated by what culture says (different colors & vibes), but by what actually matters & will make the experiences better for everyone (geometry, etc.). I hope this doesn't come like too harsh towards Santa Cruz, I really do love some of their bikes (I will most likely end up owning a new Nomad at some point); however, their business model & strategies are being influenced in a way that isn't mutually beneficial to the company & the community, so I won't say that I agree with their direction with this release.
  • 1 0
 The other side of this is the women that question why they need specific geometry and will be happy to have what is a very popular bike in the Bronson form. Why are a lot of people here, and bike manufacturers, saying women need there own geometry? There may be a need for an XS small size but what else? Should women not have slack head tubes and steep seat tubes? Does every guy in the world have a long torso and need a long top tube and is every girl short and needs a short top tube? Has my wife made a huge mistake and got something wrong with her because she loves her 'man's' Nukeproof Mega with 760 wide bars and 1 x 10 setup? I don't think so. I'm not saying I agree with Santa Cruz strategy here, I'm not really sure, but I do think that the specific geometry argument is as ridiculous as the complaints about the Juliana 'brand'. If someone goes to a shop in the hunt for an AM bike and can buy an orange Bronson, a black Bronson or a teal Juliana then good on Santa Cruz for having the option. This comes from someone with who has never owned a Santacruz bike so has no brand loyalty to them. In fact my bike of choice, Commencal, seems to think a girls model is necessary.
  • 1 0
 'Their' own geometry, and here I was reading all the mistakes in the EWS posting and thinking Pinkbike needs a new proof reader!!!
  • 1 0
 Not at all, and I agree with you actually. I think the whole creation of a category of "Women's Specific" is in itself can be misleading & detrimental, especially because (from my experience working as a mechanic at one of the largest bike shops in NY) most sales people will immediately/only show women the "Women Specific Bikes" when they may be better off on the regular model. I am of the belief that most people (men & women) would be happy on the "standard" model from manufacturers as long as they are fitted correctly. It just so happens that nearly all R&D behind bikes is done with men in mind, & there are physiological differences between the "average" man & woman; limb-length & ratio, torso/shoulder/hip measurements & flexibility, etc. that will effect how SOME people (men or women) react to different bikes, geometries, etc. These women may benefit from geometry that addresses specific things about their anatomy & should therefore have that option (in a perfect world). The end all would be custom geometry to the individual (like what some pro riders get) & perhaps with cheaper 3D printing we will get there eventually, but for now we have to make do with what we can.
  • 5 2
 This may not be an opinion that everyone agrees with, but the bike industry is a very masculine and male-oriented place, and I'm a girly girl. Whether it be marketing BS or not, bikes like this make high-end products accessible for that certain type of woman, who still wants to go out and shred with the the guys, but stand out as being a girl who is doing something rad. I don't want to look or feel like a bloke when I'm out riding, and I want my bike to reflect my personality. If it performs exactly the same as a Bronson - fantastic, but it looks and will feel like something else. Yes, agreed that a smaller size would make it that much more accessible, but my order is still going in. Nice one Juliana.
  • 3 0
 Funny. Pinkbike says the seat is one of the few things they're not happy with, while BikeRumor says it's one of the most comfortable in the industry. Just goes to show how different rear ends can be.
  • 2 0
 So wait... how did "female specific geometries" come about?

Is Santa Cruz saying that "female specific geometries" don't serve women well? Or are they saying "quit being such a girl and ride a REAL bike! Oh, and we put 'girly' colors on it to make you feel more femine! Which, by the way, you shouldn't. That's why we're re-badging men's bikes for you now"

Or were "female specific geometries" at their inception just marketing BS intended to dupe women into thinking they NEEDED a different bike?

Someone please clear up for me!
  • 1 0
 "all they did was shrink it and pink it!" - ok wait... Im confused.... I don't see pink. I don't see pastels. In fact the entire Juliana line is full of primary colors and has one single pastel blue in their line.... which does not compare to the easter-fest that is the blue and pink Nomad. I don't see shorter travel or steeper angles or cheaper parts (which seems to be the most common theme among other brand's women specific bikes). Sure... it's the same frame as the Bronson, a frame that already exists, but I would argue it's a pretty powerful message to come out and say YES, we are using the same frame, and we are offering a serious build kit because women WANT this kind of bike and they are absolutely capable of riding it. For that I say THANK YOU, JULIANA.

I too thought it was a little strange to spin the Juliana bike into it's own brand, but honestly, I am happy to see they are at least taking it seriously. They must have seen an obvious need in the market to make such a huge push to compete against other women's offerings, and a need to offer a serious am/enduro bike with the Roubion. I wouldn't be surprised to see them eventually start to tweak the frame designs and add smaller sizes from here, but hey, they had to start somewhere.
  • 1 0
 Who knows if it will last... Transition made the Syren specifically for women, and there were a ton of shorter guys who bought it and loved it, too. (side note to the argument on resale value: if guys are down with the easter-egg Nomad, I don't honestly see why they wouldn't buy a used Roubion if the Bronson frame is what they are ultimately after). Eventually Transition stopped making a women's specific model. Maybe they learned it's not necessary. Maybe they tried too early. Maybe it just wasn't right for their brand. I'm curious to see if Santa Cruz's gamble will pay off. But I still think it's nice to see women taken more seriously. It sure does give them a nice platform to support their female athletes, too. Which is also really nice to see.

At some point in time, everything will probably end up unisex with more colors and sizes available, but in the meantime, I think we're in an age where the market NEEDS to swing hard in the other direction before it can return to center and honestly cater to a range of needs and wants.

For what it's worth, too, I have heard plenty of guys complain about saddles and bar width on "unisex" bikes, too. So to harsh the Roubion too much for something like that when the rest of the build looks pretty sweet is a bit unfair. They might deserve a little razzing for it, but no more than any other bike's minor criticisms.
  • 5 0
 hell I would ride that. looks fun
  • 6 1
 I can't wait to tell my husband about this.
  • 8 2
 You guys can spend $15,000 on his and her bikes!! Awww, how darling would be. It beats a diamond any day
  • 2 0
 Just gave my girlfriend my 2011 stumpjumper evo after I upgraded to the 2014. I fitted a set of 680mm bars,35mm stem and new saddle all in white. Boom now it's " women's specific". Much cheaper that way.
  • 11 0
 You should have sold it to her...much cheaper that way. Smile
  • 3 2
 Wth girls just got bitch slapped again by marketing department.... And wth do bike companies continue to use quick release clamps when you have a dropper post, more useless crap and weight, just think of all those grams you added when you've spent so much on carbon wheels lol.
  • 5 1
 10 grand! I wanna be meeting some of these chicks with ten Grand in their back burner!
  • 2 0
 You mean sky rocket.
  • 3 0
 merci Wink exactly!!!
  • 4 0
 Whats the deal with that Font on their bikes? was comic sans too played out?
  • 2 0
 I have been riding a size small Nomad for the last couple of years (I'm 164cm) and its absolutely perfect.. Don't see why I would want to even consider a Juliana, can't see what it brings to the party tbh??
  • 3 0
 Oh my God Kathg!! But... your profile says you're female (!!!) - how in the hell did you enjoy yourself on a smaller-sized unisex bike?? (brain exploded)

I'm sure people buying department store bikes must think "women's specific" means better for women, but I hope to hell people dropping $7,000+ on a bike a smart enough to know the difference. Personally, I like this turquoise colour-scheme (except for the Juliana decal), but I wouldn't buy this because I wouldn't want to be seen riding a brand targeted to women only (same reason that I don't eat Luna bars - except in private with the lights off), as well as the total drop-off of resale potential.

"Overall, It is nice to finally get a women's bike with the best components out there" - yeah, it's surprising what $10,299 can do
  • 1 0
 It is pretty odd marketing for SC, I just bought the Juliana (5010) Furtado for my wife for a smoking deal due to the fact a local dealer couldn't sell the bike. He said most women wanted their bikes to say SantaCruz and have more colour choices, plus on the few he did sell they traded in the bars so now he has a bunch of bars he can't sell. He will not order in any more Julianas. My wife doesn't mind the saddle but hates the bars as well, but with the $1200 I saved she will be getting some sweet upgrades!
  • 2 0
 Instead of launching a separate brand, Santacruz 'd better launched more color options for their existing frames, like they used to do.
  • 1 0
 There were 7 women racing in the 2013 trans provence race which Anka "dominated" and Santa Cruz launched this bike from. Seems silly to launch a $10k bike into a market of 7 no?
  • 6 3
 Why does santa cruz put a completely dialed build kit on this but not on the bronson?
  • 1 0
 I just bought my wife a Kona Process 153, and put some pretty Chromag parts on it to make it a little more girly. My wife is pregnant, can't ride it anyways.... But in 4 months, she's going to ride it like a Juliana
  • 6 0
 make it 24 months!!!
  • 4 0
 The Juliana has more masculine colors than the Nomad.
  • 4 1
 What are SC doing? Makes no sense and undermines all their brands if your doing a ladies bike shape it for ladies.
  • 2 0
 i like the colour and geometry . Is it ok that i like the bike? i´m a man,
  • 1 0
 Have I missed the full reviews on SC's line of bikes? Everything since last year has been "First Ride" for each model but nothing else.
  • 2 0
 And the marketing machine once again finds a little gas from somewhere to turn another loop...
  • 3 2
 Well done santa cruz for not letting feminism get in the way. Because as we all know, women won't buy anything unless it's pink or some other pastel colour.
  • 1 0
 Jebus! 439mm chainstays on a tiny bike! I've been calling my Trek hybrid the minivan of bicycles but maybe this is the new class leader?
  • 1 0
 I kinda like SC, but their marketing is really gross and their bikes are all sourced from Taiwan for peanuts but have big price tags. Someone is getting rich.
  • 1 0
 Juli Furtado was, an is, a mountain biking god ! and an amazing person; I would buy it over a Bronson just because it has her name on it !
  • 1 0
 10 large for a 26lbs girly bike!! I think ur paying way too much for the NAME game my giant 29er is 26.0lbs and was 5 large with a great spec
  • 2 1
 My woman dont ride hard enough to need a bike with this price tag.Hey it's a pinkbike on pinkbike fits well on here.
  • 2 0
 Mine does though Smile
  • 3 2
 $10.3K for a bicycle?! You got to be shitting me. I paid less than that for my Daytona 675.
  • 2 0
 My thoughts exactly ... if I'm paying that for a bike, it better have an engine, and a good one at that!
  • 1 0
 That's funny,I just saw a sweet turbo Buick grand national on craigslist for less than msrp on this chick roller..
  • 1 0
 "...and girly colors." They should name the pink Nomad a Juliana as well...!!!
  • 2 0
 Seriously! Any time these new mountain bike ... is a ctrl + c and ctrl + v
  • 3 2
 Oh look, another sponsored athlete writing a review.....I wonder how Ibis feels about this?
  • 1 0
 Glad to see the market is expanding. The people on bikes the better it is for all of us. Hell my chick might want one.
  • 1 0
 Huh, Mary was our Time rep before she moved back to France. Interesting to see her writing a review for PB.
  • 2 0
 I don't give a shit, I'd ride the one on review here haha!
  • 2 0
 I guess Juliana sounds better the Bronsonah.
  • 2 0
 Show me a bike that a pike and ccdb air isn't good on.
  • 1 0
 Girly colors? Blech. Not a fan of the Tiffany Blue. Can't I get it in black? Guess I'll just have to get a small Bronson...
  • 1 0
 Turquoise, but not a Yeti? I am confused.
  • 1 0
 2x water bottle mounts??? I'm sold
  • 1 0
 The colour doesnt seem girly at all..
  • 1 0
 Would read better if written in Frog, Tres Bien.
  • 1 0
 Not even one full shot of the bike... what the article is about.
  • 1 0
 10 000 bhahahahahahahahahahahahahahahahahaha
  • 1 1
 27.5 wheels for a woman's bike? Most woman are too short for bigger wheels. This bigger wheel thing is out of hand.
  • 1 0
 fuck you juliana
  • 1 0
 Looks like a Bronson
  • 2 4
 you are male and you don't belong to the targeted market
  • 3 1
 You are a female and don't belong to the target market. who cares doesn't matter its just a bike

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