Technology in the twenty-first century has made watching World Cups more attainable than ever, but that could all change next season as there are a whole rash of unanswered questions as Discovery is set to take over the coverage rights from Red Bull TV. You might have grown accustomed to, and may take for granted, taking advantage of this service for no charge. That's uncharacteristic in this day and age of paid membership content or sporting events, such as major league sports, Formula 1, AMA Supercross, and UFC challenges.
Currently, on any given weekend, viewers can log onto the Red Bull TV app or website and stream live World Cup races from around the world. Replays are available too if you don't want to wake up before the sun rises to catch the event as it unfolds. Those broadcasts cover both the men's and women's fields in downhill and cross country, including both the XCO and short track races. We do see the downhill finals pared down, covering only the top 30 and 10 DH elite men and women, but the XCO and short track races run their full course. This excludes the junior categories in both genres though, but they too would be exciting to watch as some junior men and women can often find their race times slotting into the elite positions.
Let's think about what goes into televising those events for a second. First, a camera crew has to figure out the logistics of traveling around the world to unique and exotic mountainous locations and set up infrastructure to film and broadcast as-it-happens races in the middle of a forest. Red Bull TV position cameras in key technical sections where the action will occur and cover wide open zones that translate speed and distance too. That means the crew would need to set up platforms, booms, and sometimes even use racing drones to provide us with a tail-gunner's perspective of an athlete's run. They bring in commentators, like the legendary Rob Warner, and heavily research race statistics while bringing viewers up to date with the latest gossip from inside the venue as a pre-race show. We've even seen the courses chosen or modified to be based on the vantage points of the cameras.
There's a lot involved in that kind of production and it's amazing that we can watch it around the world in real time from the comfort of our own homes. Will all of that change when Discovery takes charge? How would they improve on the current format, and would you pay to watch the event if it came down it?
I guarantee most people on here who say $5/mo will end up paying zero
They need to make their $ with ads, subscription doesn’t work.
Keyword right now is $MONITIZATION$
teams also need merch and realistic prices... alot of people would pay for it...
Agreed!!
It's fails in that attempt given the huge elephant in the room that Redbull TV encounters exactly the same logistics that Discover will and is currently and successfully streaming for FREE.
Simple math. Redbull TV pays $x for the rights. If Discover charges customers and has advertisements it can pay more for the same rights and the fans absorb the higher bid.
But the biggest shame is that the rights are being sold to someone with no passion for the sport. As sooner as the phrase "more exposure" is used, its normally the kiss of death for quality and also long term following of the coverage.
I say this not as a purest mtber but as a capitalist and private equity guy. Niche sports/interests are always best left in the hands of those who love what they do.
German Eurosport wrote in an article about Tom Pidcock: watch mountain biking live on Eurosport 1, Discovery+ and Joyn in 2023.
Eurosport 1 is a free to view linear TV station here in Germany. The rest is subscription based pay to view.
And god bless them that we all are fortunate enough to LOVE the marketing enough to consume it regardless of our personal consumption of the product.
With Discovery, what was marketing is now the product. Discovery isn't interested in selling soda or t shirts or bikes or whatever. They need to make money off the content.
This is the fundamental difference that so many here fail to fully appreciate.
Tons of RB Media House projects and subsidiaries have nothing to do with selling energy drinks. How do you think projects like Terra Mater, RB Records or Die Bühne sell soda?
youtu.be/cBRNQMolTPw
I can understand what they are doing. It is “try this feature out before you buy” Its mainly for software based options like traffic camera, drive recorder, etc. Everyone is losing their shit over the heated seats.
For someone in California or Florida that may think.. do i really need heated seats for X days out of the year? “Trying” before you commit may be of value to some.
Overall it is to guarantee recurring revenue but its not going to take from that you can still buy these features/options permanently. I still love my BMWs and it wont change anything for me unlike @sweatypants…
No.
And I'm 100% ok with that. It's how the sport gets funded. But I don't like having to pay money to watch ads.
I am a bit concerned that in general populations are beign gaslighted, and boiled like frogs, but thats another discussion and i hope i am wrong.
HATS off to REDBULL for a great run and coverage. You’ll be missed.
All easily accessable news about bicycling — mtb and road — is creeping behind a pay wall. Pinkbike is a perfect example. Content has decreased in quality lately. Some days there is little to nothing of interest. And it has become sterile.
The reality is the athletes should be allowed to produce media as they please with their own teams... And then Red Bull/Discovery can hash out what they feel they can produce with their budget, etc.
BUT the problem is some riders aren't allowed to wear gopros and the media slots can be limited or given to people who... Aren't producing much.
I want THAT system fixed before we even entertain the ideas of bloated production budgets and subscription models. Let the athletes and their teams create as much media as they want. It's, as far as I'm concerned, free advertising for the event owners/runners. Fix that.
In these regards, the pinkbike racing team is the best thing that has happened to downhill events in years. I hope Red Bull knocks it out of the park to finish this year with the recaps to show others how it's done. But let the athletes film as well.
- Discovery airs DH racing (hell, any MTB racing) and I will watch their channel.
I already pay for a hundred f****ing channels, Discovery included, and all they air is fake drama that no one wants to see so why don't we just put stuff on the TV that I actually want to watch and I won't have to pay any additional money?
If you push some form of pay per view - it had better improve downhill world cups, and not from a marketing perspective - so more support for the riders, variety of race venues - and i mean good tracks, not just some bullsh*t venue with a crappy track that is chosen to 'expand your market', i'd love some extra footage of the make or break sections that we miss out (i don't need to see full runs, or every rider on it), but some sections that are obviously critical aren't currently broadcast and for the top 10 or 20 that'd be good footage.
And you'll need presenters who know about downhill, not just 'cycling' - if they're just some random talking heads that'll lose the audience pretty fast..
We all have to pay for things we don’t want to pay for so when we get a freebie it’s appreciated. 7-11 had free slurpee day and although I didn’t partake I appreciated it.
Dammit I want more freebies.
Don’t take away freebies.
FREEBIES!!!
I suggest creating more affiliate links with advertisers, especially for really good deals instead of the so-so deals that are placed on the front page every now and then.
On another note.
I wonder what the overlap of DH racing is with PB users. how many viewers does RB actually have for race day?
The big Poblem today is the amount of services you have to pay.
10 € Netflix
6 € Amazon
9 € Disney+
... Paramount+, AppleTv+, F1, DH WC, and so on
thats way more then 100 € a month.
Monetary greed = fewer viewers = bad for the sport. Period.
Would I pay for what Redbull does today, no.
Based on zero information as to what Discovery are actually offering for said payment, there's no way I can give an answer.
If Discovery are floating the idea of whether to charge to view, then they need to come out and say what their intentions are.
Value for money is one thing but nobody wants to waste their money coverage that is worthless.
May as well ask how long a piece of string is ________________________________________________________ nope, it's longer __________________________________________________________________________________________________________________________________________________________________________________
Are you speaking of the US only when you say everyone nowadays has to pay individual subscriptions to watch sports? In Denmark you can watch Premier League Football, NFL, NBA, NHL and F1 on a normal TV subscription that also gives you access to news, entertainment, Seinfeld, whatever.
Why do you put XC and DH in the same basket? How many viewers tune in to watch XC vs DH? I bet XC is more popular. If you start charging to watch DH then viewer numbers for that discipline WILL decline and very few DH viewers bother with XC I presume. In alpine skiing, how many watching downhill tune in to watch cross-country?
TV is paid for by adverts, do the same?
Charge for people who don't want adverts?
And let's be honest, we don't get to see full runs so rarely get to see the good stuff, we're just left wondering why everyone is different out of certain key sectors.
The uci is still trying to kill this sport.
Believe me if downhill does not become a self funding sort that uci do not have put time into to find sponsorship and discovery make a loss you will only have 8 years of downhill mtb left.
Also just so you know how ruthless the uci are. Dh1/dh2 was going to be a new “World Series” ran outside of the uci. This was brought about 10-12 years ago has riders didn’t like the direction the uci was taking and the very limited prize money. Uci said anyone that would race these races would not be entitle to a uci race licence banning them from uci world champs. Good luck with not paying to watch a downhill race next year
Red bull gave us mediocre at best coverage, and we shouldn't be thanking them for it. I'd never pay them for it. I can't see that discovery will do any better. I understand that having them on board brings more money to the sport, but that inconsequential to me, especially as none of it seems to end up in the riders'/teams' pockets.
Comparatively F1TV Pro is $80/yr and they have 23 races, qualifying, and all sorts of extras.
DH coverage sucks, and yes I know "how hard it is to get the cameras up there". But if I'm paying I don't give a f*ck how hard it is.
Swiss national tv SRF should show it. Then i would be paying 365 SFr./yr for it...
F-off corporate greeders! We don’t like you.
F*ck you discovery
If I had to choose something, it would be "I'm not willing to pay anything [Because the sport has already taken way too much $$$ from my pocket]"
On a more meta level, I think its hilarious people are constantly posting about having more events in Oceania, South America, and Asia, when we can't even get more than 1 event in all of N America despite a lot of HUGE bike brands being based here. Pure hopium/copium.
I pay over $100 usd every season to watch the Supercross, & would happily pay the same for MTB world cup & champs coverage!!!
Get the onions out of your wallets FFS, & help the sport grow!!!