Earlier in the week, Trek Factory Racing (TFR) announced a partnership with Pirelli tires
that will see its cross-country, enduro and downhill teams running the Italian rubber for the next three seasons. Those three teams are filled with multiple World Champions, including Jolanda Neff, Evie Richards, Anton Cooper, Loris Vergier, and Reece Wilson, plus a long list of heavy hitters to add to those rosters.
In Pirelli's mountain bike line up, the classic Scorpion moniker is used everywhere and in between the XC and DH tires. Pirelli states that they will be developing and producing a fresh line of Scorpion tires at a brand-new plant in Biocca, Italy. There already seems to be prototypes in the works, as seen on the rear wheel of Reece Wilson's downhill bike in a recent Instagram post
-Matteo Barbieri, Head of Pirelli Cycling
|The growing collaboration with a leading company like Trek, with both road and now mountain bike athletes, confirms how happy we have been during our journey together over the past few years.|
The Trek-Segafredo road team, which consists of nineteen team members, joined forces with Pirelli last year. Looking at the larger picture, you have to wonder what this does for the Bontrager brand of tires that the teams previously used. We've reached out to Trek to ask if this partnership with Pirelli will have any influence on OEM bikes.
Team owned by manufacturer with in-house tire division pairs with a different tyre company to then use blacked out tyres from another tyre comapny who are also the major leading competition.
You'd like to think Pirelli was paying the racers directly a check via the sponsorship. Not sure how that works.
But if Trek isn't having to throw a boatload of money at their team for tires they're having to buy (and re-brand because there's not a Bontrager factory)...someone is either saving or profiting.
I'd like to think the switch would let Trek pay more riders AND pay those riders MORE money AND pay for more races.
But it's probably just a smart move by the team manager to justify their existence and not be such a loss leader.
The CEO will no doubt increase his bonus and take full responsibility.
Needless to say, as a company who boasts how environmentally conscious they are, this partnership is not a good look.
wake up, world is not what you lwant to think.
Money, greed, power, .......
Whatever the tire, with or without "green compound", it will alway be a tire so not a good thing for the environnement.
But as customers, what else can we do ?
If the customers demand it, it can be done. We have the technologies today to completely abandon petroleum. But the will is not there yet:
My hunch was Trek or a larger company that owns trek also owns Pirrelli.
And then I saw “chemchina” so yeah i dove deeper into the rabbit hole and here we are.
That point has nothing to do with China.
Now if you still don’t get it, hit the books.
Running these teams costs money. Perelli agrees to give money and products (even more money) to the team. I think Trek also distributes Perelli here in the US, but I'll double check that in a couple of hours.. And, if they don't, don't be surprised when they start...
My guess is that Trek is cosying up to Pirelli to get tech to make Bontrager tires better(which shouldn't be hard. lol). Less likely scenario is in the coming years we see Bontrager and the pirelli bike division merge.
Otherwise you start cutting riders or end up with so many team sponsors that riders and bikes end up like NASCAR sponsored by Bounty paper towels and Mountain Dew.
A study recently published has linked the wear of car tires and so, a specific chemical being deposited on roads, which is then washed into local rivers and oceans, as a possible significant contributor to the west coast salmon die off.
So ya, agree... if you're environmentally conscious and make tires... you're actually just conscious of the fact that your f*cking up the environment.
All that is happening is that TFR are having the same multiple major sponsors across all their different teams.....Sram, Pirelli, 100%, etc
As is usual on here, people are reading far too much into it.......
Their moving to Continental this year.
Meamwhile, over on the Road bikes, Gravel bikes and my VW Passat, you have the Cinturato.
All is forgiven, Maxxis
They'll be last hold outs, of course. Riders true to the essence and original mindset of the idea of mountain biking will rebel against the IMBA blue-flow-trail entropy the envelope all, and consume new difficult trails from being built.
It'll be just like the old times, pissing off logging companies, private land owners, cutting multiple loamers in the forest, falling trees and destroying the soil structure because no one's building new hard trails anymore. They aren't insurable. We will resort to building at night.
The organizations known as c*ntS will be forged. The Canadian Underground Network of Trail Shredders. Why am I still typing?
Trek Factory Racing surely didn’t just switch to Pirelli for the performance… Tried the Pirelli Scorpion Enduro S and M and they are decent, but not quite on the same level as Conti, Schwalbe or Maxxis.
XR0 is unavailable/not tubeless ready.
New XR1 should be a good option but only available in 2.2 when everyone is going wider on those short knob designs (Aspen and XCRC in 2.4 for example)
XR2 is ancient.
XR3 is XR2 middle with XR4 corner knobs and the 2.4 measures 2.2 maybe.
XR4 is a light trail tire.
The Pirelli XCRC is a faster Kenda Booster/ Maxxis Rekon Race and should suit them pretty well, available in 2 casing options and 2 usable sizes for XC. Between that and the Scopion H I think the TFR team will be covered pretty well except maybe short track where short knob designs like the old Aspens, Thunder Burts and Vittoria Terrenos are king. Just my 2 cents.
Yup, my comment was sarcastic.
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