A bike show in mainland Europe means one thing these days: eMTBs. Lots of them. We grabbed six from the stands for a closer look.
GT had their new Force Amp on display. Powered by a Shimano E8000 motor it sports a 500w/h battery with 150mm Rockshox-damped travel front and rear, rolling on 29x2.6" rubber and a SRAM SX drivetrain. This version is their higher spec version (there is a cheaper current-spec version available too) which comes in at €4999 - there is no US pricing available yet.
Bianchi had the T-Tronik on their stand. What sets this bike apart is the proprietary OLE motor - manufactured by a German company they back it up with a 3 year warranty and are confident that their dealer network will offer the all-important aftermarket support. This model sports a 630w/h battery, 150mm travel front and 140mm rear, a SRAM NX drivetrain and Fox Rhythm suspension - yours for €5000.
Peugeot had the EM01 on their stand - in French it sounds nothing like "emo", so we suspect any jokes would be lost on them. It has been developed with feedback from their racers Nico Lau and Morgane Jonnier with a steeper seat angle than the previous model, an updated kinematic that they claims offers a lot of sensitivity at the start, but then with plenty of ramp up towards the end of the stroke and a revised, more robust linkage and increased stiffness to compensate for the internal battery. One of the challenges they found with the frame was that as they fine-tuned the layout the stack climbed and climbed, so they address that with an unusual downwards stem to bring it in line with a standard stack height. It has 160mm travel front and rear handled by Rockshox, rolls on 29x2.6 rubber and runs on a Bosch G4 motor with a 630w/h battery and SRAM X01 running gear for €6000 when they hit shops next spring.
Raymon are a relatively new brand that come under the Pexco umbrella. They are mostly focused on slightly lower down the price range, with this, the Full E-Seven 10.0 sitting as their
highest-spec offering. It runs on the latest motor from Yamaha paired with a 630w/h battery. With Fox Performance (GRIP) damping controlling 140mm of travel front and rear, a SRAM GX drivetrain and 27.5x2.6 rubber it will set you back €4999.
Slightly better known within the Pexco portfolio are Husqvana - although the bikes are produced under license separately from Husqvana itself. The Hard Cross HC8 is a big hitting monster truck of a thing. It runs a Shimano E8000 unit with a 630w/w battery. With 180mm of Fox-controlled suspension front and rear, giant, tough 27.5x2.8 Schwalbe Edyy Current rubber front and rear and a Shimano XT drivetrain it looks ready to go. Yours for €5999.
Last but not least is the limited edition Lapierre Overvolt GLP. This is a bit of a specialized beast, developed by none other than Nico Vouilloz - the idea being to create the ultimate performance eMTB. Chasing that they have gone for a carbon frame with an external battery placed centrally in the frame - not only is this apparently lighter than an integrated battery, it also offers better weight distribution. The result is possible the lightest eMTB on the market today—of course I wasn't carrying a scale and they didn't have the weight offhand, but it's easily the lightest eMTB I've picked up. The only downside of the external battery is that it ties them to Bosch's previous generation of battery and thus 500w/h, but pared with the latest G4 motor. It was the one of the few mullet bikes on display, running the preferred combo among many experienced eMTB riders of 29 front with 27.5+ rear for maximum climbing traction. The spec is top drawer with a Rockshox Lyrik Ultimate up front, Super Deluxe at the rear and X01 running gear. They should be available in Lapierre dealers now, but in very limited numbers with pricing to be confirmed.
Specialized and Merida (2nd biggest maker) are from the same group. Giant is Giant, integrating a lot, owning some factories (metalworking!) and biggest retail network.
I don't really know how Cycling Sport Group or Trek manage their supply, from what I've seen their long-term partners in Asia assemble bikes on site and then send it.
Serious and reliable frame makers are a small number but depend of the type of frames, alloy, carbon, steel, HT or FS, high end or mass market (google Fujita battle, the 20 millions bike factory)
This part of the business is so much interesting, every country has its own special system depending on its practice, needs, pricing, distribution channels, norm & regulations... Some brands only design and develop, then outsource the assembly, some integrate it, some sell through distributors. Pon and Accell own brands that are based all over the world but assembled in their own factories, and then sold by local subsidiaries, which is really smart in term of service provided to get growth, but capital demanding.
There's still a lot of other brands though (spe, yeti, cannondale, YT, canyon, etc).
We'd need a big table with different columns owned by/designed where/produced where & by for alloy & carbon/assembled where/ etc
"Sunn is owned by Intersport France which runs a big plant in France to produce its private labelled bikes" didn't expect that one.
"Many of small plants are opening in Portugal to assemble e-bikes (...), but the lack of capacity and quality pushes brands to go back to Taiwan partners." this is what happens when you waste all your know-how.
A teenage girl and her dad wait on parking lot for a group ride to roll up a trail in Squamish:
- dad? Who is that?
- oh that’s Mr Crawford
- I don’t get that... he knew we will be riding black diamond and double black diamonds today, why did he show up on cross country bike with big fork when everyone’s on Enduro and DH bikes? Everyone’s padded up with fullface helmets, he has gform knee pads and road helmet, Is he an ex XC racer? Does he have mad skills?
- no he’s just an a*shole
Sorry!
A more appropriate comment would be "Mate, it's Wh, not W/h."
GEEK LIFE!
These are banned in open spaces in my county (Boulder), so I'm curious what the target market for these is.
I guess to sell more bikes. The same argument applies here but even more so: do you really need an enduro bike?
Lol. Just lol.
But it didn't matter, because that bike was all I knew.
No parent with a sane mind would accept droping more than a few bucks for a kid bicycle.