Words: Matt WraggI’m glad Aaron Gwin is back at the sharp end.
Through the years I will admit to not being his biggest fan. His whole approach to racing was very… American. It felt like it was all about success, winning, and money, and for me at least, it left me completely cold.
I remember the weekend he came flying down Leogang with no tire on his rear wheel, the weekend when he won without a chain, the great winning streaks, and the five overall titles… as a racing fan, impressive as it all was, I have to admit that it did nothing for me.
Then there were all the rumors around about how he was only in mountain biking for the money. Once he got to a certain point, he’d pack his bags and go back to hanging around with the cooler (and certainly richer) motocross kids. It didn’t take much imagination on my part to picture such a scenario.
Recently I wrote for our sister site, CyclingTips,
about French road racer Thibaut Pinot. Pinot is the opposite of everything Gwin used to show us - away from the racing he lives a simple life on a farm, on the road he frequently fails, yet you can always see his determination to fight, no matter the odds. He wears his heart on his sleeve and has a legion of loyal fans across the globe who adore his dogged determination.
Last summer, riding with a friend who used to work for a brand Gwin rode for, I asked him about how it was to work with him, gleefully awaiting much shit-talking about how the once-mighty had fallen. My friend took a moment to think, then told me a small story.
At the height of his success, Gwin and his teammate (a racer with more of a public reputation as a nice guy) popped over to visit the office my friend worked in and go for a ride. After the ride, without asking, Gwin went around and washed everyone's bikes.
It’s a simple story, but it has changed my entire way of thinking about Gwin. I realized that everything I had assumed from his public image was wrong. For several months I struggled to reconcile this new idea, and then watching RuPaul’s Drag Race I found the missing piece.
One of the things RuPaul has consistently told contestants on the show is that if you want fans to fall in love with you, you need to show them your vulnerability. When you strip away the drama and the dresses, much of RuPauls Drag Race is simply about helping people to express themselves without fear of how others will judge them. And that was my issue with Gwin in a nutshell.
Everything we saw looked strong, for whatever reason he did not want to show chinks in his armor. You didn’t see him struggling, you didn’t see him doubt himself, you didn’t see him question everything he believed on his path to victory. And without that, he just seemed like the pastiche of a racer - a bold image with no substance but great palmares.
Yet in his struggles to find the form he once had, I feel like Gwin is starting to show us that vulnerability. It has clearly been a long, hard road and his failures have been all-too-public. Through his struggles, we can understand how much he wants to be a part of the sport. He seemed happy to bag a podium spot at Vallnord last time out, while in the past anything less than outright domination looked like a defeat.
I didn’t like the racer who took those five titles, but I do like the guy in my friend’s story, I like the guy fighting to prove he can still do it - and that is what I would love to see more of. I just hope he listens to RuPaul’s advice, the drag is optional but encouraged.
In terms of AG, I have ran into him at least a dozen times on our local trails here in Murrieta, and he has always been super down to earth and always open to a picture or conversation. I think he gets a bad rap for being "a professional" in a group of traditional "misfits" in the MTB Racing world. No drinking, no drugs, no "just one of the bro's" type attitude. I can see where that would alienate him from many of his peers back in the day, but that is also what made him so good! I think many are starting to appreciate the hard work and professionalism that he helped bring to the sport. In terms of Money: Why would anyone fault him ( or anyone else) for making the most out of contracts and making $$$. We should always maximize our worth. Most Athletes have a very short window to make as much money as possible in their sport. They need to take advantage of that while they can, to set themselves up for the rest of their lives.
The comparisons to Gee in similar years are probably pretty fair, to many Brits his stoic nature and professionalism was understandable, but to Americans he largely came across as rude or arrogant.
Both are awesome riders and from what we've seen more recently, awesome people.
I think Gwin's unique arrival in the sport may influence how people perceive his passion for mountain bikes. Mind you Gwin has never been 'just' a mountain biker- he began racing World Cups literally the year he first tried this sport and has ever since. I think that leads people to believe he's a career racing guy who doesn't actually have that ingrained passion many of us find in childhood. If you've ever raced bikes though you know this to be untrue, racing is when I feel most like I did when I first started. It brings anxiety, emotion, excitement- it's like riding for the first few times all over again.
That said, the over-the-top nature of it is quite unique and, notably, is NOT replicated by American riders, staff, etc., when they are abroad at Euro races. When you think of riders like say Dak Norton, and Gwin now (who now lives in TN), or say Neko....all of them now reside in southeast US and seem to love it. It's always struck me that, while they of course don't show it, it must be a little bit off-putting to go into these environments where there's just this mass of Europeans on US soil effectively in a state of constant mockery of where they live. If the behavior were reversed, the charges of "ugly American" would be immediate.
This is very old, btw, recognized almost immediately as one of many "old world" vs. "new world" tensions.
On a separate note but using gee as a reference again I think private people tend to attract a lot of misplaced hate in the public eye.
If you were to place Aaron and Gee on a spectrum they would classify as ‘extremely private’. You can see their sponsors have tried over the years to force a personal connection with fans using vlogs, house tours, etc. Unfortunately for truly private people no matter where the camera goes or what questions are asked they will not be the open book fans and sponsors want.
On the other end of the spectrum would be our author’s hero RuPaul.
Yes it feels good to connect with public figures. Yes it’s good professional advice to encourage private celebrities to try to open up.
But to hate someone for being private, even if it is common, is really close minded. Add in the anti-American sentiments and I’ll agree with the crowd here that the article is in very poor taste.
Wisdom is achieved when you finally have enough experience to know that effectively, you know nothing.
"When I was 18, I was embarrassed how dumb my father was, when I turned twenty one I was surprised how smart he became in three years"
-Mark Twain
"Youth is wasted on the young"
-George Bernard Shaw
Really??!
It’s almost like you wanted to poke some old , white , non-woke American guy in the eye with a stick and then sh** right in his cereal bowl.
I have never met Gwin, but I watched footage of him from Downhill Southeast racing this spring with my son. “That’s how you want to ride!”, I told him. Fast and smooth, smooth and fast. At the finish he was sharing the racing stoke with everyone like a teenager. What more could you ask for?
American are really sensitive when you dare expressing personal opinion about their beloved countrymen. Funny what ultranationalism does to people
Anyways he has definitely had more of motocross style approach in the past as far as they are all usually very results based and focused and pretty private personally but he seems like he's having more fun now which can also lead to success.
Gwin is similar, came off as super A type socal moto bro originally. I see it more now as his determination to the sport, while still being himself. He’s pushed hard, and imo learned to take himself a bit less seriously, while not caving to industry pressure to fit a mold.
If I was a rich man, I'd have VPN, then I could watch it, and many other things that don't make it to Netflix CA
1. Let me tell you what I thought about this person I don't know
2. Then I heard an anecdote, let me tell you what I now think of this person I dont know
3. let me tell you how I think this person I don't know should behave
4. Ru Paul.
This opinion piece is just "I though Gwin was a douce because he's American and successful, but social media is not reality so turns out he is an actual human" go back to watching RuPaul and scroll instagram
- Connor McGregor
- Lionel Messi
- Cristiano Ronaldo
- Neymar
- David Beckham
- Zlatan Ibrahimovic
- Roger Federer
- Novak Djokovic
- Rafael Nadal
- Fernando Alonso
- Kimi Raikkonen
Surprising to see this incoherent article is on Pink Bike. As a forum post or comment, OK. You don’t like Gwin because you think he’s opposed with winning and money, but you respect him now after you heard a story he washed some bikes and what Ru Paul on Netflix said?
"At the height of his success, Gwin had popped over to visit the office my friend worked in with his teammate - a racer with more of a public reputation as a nice guy. After the ride, without asking, Gwin went around everyone there, grabbed their bike, took them off them, and washed everyone's bikes."
Gwin visited the office with his teammate or Gwin visited the office with the authors friends teammate? Gwin visited this persons office and washed everybody's bikes randomly? Did they ride together first? "Took them off them"? So confused.
My wife made this
Keep talking - how / why did he wash their bikes? Did they all have their bikes there at the office for some reason?
The public face we see of anyone famous is usually an act- who would have thought Justin Bieber would turn out to be a loving, caring family man?
While I'm the opposite of religious and find that side of him a bit much I see a man that talks the ( Christian) talk and tries to walk the walk too. He seems quiet and driven but also humble and someone who is trying to do the right thing.
I'm sure our ideologies are not aligned in any way but I'm always rooting for him. As a mtb fan you can't deny the absolutely spectacular performances he's gifted us over the years.
Contrast that to most world cup team videos which contain a stoic rider who says, "I didn't qualify for finals, so I'll take what I learned and do better next time." Where is the chair throwing, fights with team managers, crying into a towel? Probably intentionally left out of most videos.
Athletic prowess and stoicism are probably emphasized in most team videos because of masculine ideals,so it's not accident that Rupaul's advice gets highlighted in the article. Riders are complicated like all of us. Some of our misunderstandings of riders comes down to crappy storytelling in mountain bike videos.
Not to pick on you, but you can't compare Cathro to Gwin. Yeah, they are both media personalities, but that is where the similarity ends. Cathro is in the media because he sort of qualifies for a WC occasionally. AG is a media personality because he has kicked the whole world's a** at DH riding for years.
Lance Armstrong, Tiger Woods, and even Michael Jordan, came across as focused and stoic their prime. That doesn't mean they didn't have their vulnerabilities, conflict, and flaws at the top as we discovered later. Some people like their heroes to be Clint Eastwood-like silent killers. Others like to see a more vulnerable side. Depends on how you tell the story. Could be the same person.
I guess what I don't understand (and this is not directed at you personally), is why people heap so much expectation on an athlete to have some sort of personality aesthetic that validates the fan's preferences. Sure, being vulnerable is trendy these days, but if you are the kind of athlete that can win a WC chainless, your application of the craft is so mind blowing, can't we just appreciate that sort of art for what it is? For me, that single event is more of a story than anything else. It is a uniquely human story too when you think of the determination an athlete needs to maintain, for years if not decades, to have the skillset to accomplish something like that.
From the perspective of the athlete, the cool thing about competitions is it is in no way a popularity contest. I think fans should largely let an athlete's competitive results speak for themselves, and leave the popularity contest for actors. I am sure this will never happen, of course.
For me, Peaty is an ideal counterpoint here. As a Brit, I grew up following his career, he was our hero, but we felt like he was one of us, if we bumped into him maybe we'd share a pint. I think
Steve understood the power in that and made sure to cultivate that connection, embrace that image. When these things are done well it's not about acting, but being real and open - finding a way that feels authentic to the athlete. I certainly cried when he finally won Worlds as we felt like we shared a little of his pain and frustration over the years...
In addition, society's expectations of vulnerability will change over time. For example, athletes openly discussing mental health issues have become more common with Simone Biles, Michael Phelps, Naomi Osaka and others. Their admissions have become perceived as empowering to many while in the past they would more likely be perceived as "weak".
I'm not sure how much editorial control Gwin had over the YT team videos he was in. I suspect that the impactful Pinkbike Racing Ft. William Video had less to do with Cathro's direction and more to do with the vision of other people behind the camera than most think. Maybe you could ask him?
Judge someone until they do or say something you agree with, the defend them. Shit piece.
"the weekend he came flying down Leogang with no tire on his rear wheel, the weekend when he won without a chain, the great winning streaks, and the five overall titles… as a racing fan, impressive as it all was, I have to admit that it did nothing for me."
If seeing Gwin's race run without a chain "did nothing" for the writer, I would suggest his problem hasn't been Aaron Gwin all along.
I've always thought of him as quiet and just competitive as hell, not arrogant. I grew up with moto guys and a lot are solo cats by nature with demons they work out through the bikes. Gwin seemed the same. A West Coast Todd Bennick
. Perfectly happy to have his head down and avoid the limelight.
The image the public portrayed solely came from him realizing the value of a US rider at the peak of World Cup living in the mecca of US mountain bike manufacturers....SoCal. There have been other World Cup phenoms who parlayed wins into cash, but none of it was made public like Gwin's. Peaty. Palmer. Gracia. Lopes. Schley. They ALL CASHED IN WHEN THEY COULD.
But Gwin sat in the gold mine of advertising for mountain biking and it all worked out. I've only ever met two really huge a*sholes in downhill.
One was Lopes. The other was Palmer. I'm glad both cashed in on this sport. Also glad to have partied with Napalm for a few brief hours before his guys got him to leave the bar.
I'm also a bigger a-hole, so it's harder for me to spot.
Further proof that we paint our own picture of athletes without first hand interactions.
--
This feels more like a coming out as a "grown up" than an opinion piece about an athlete's journey as a pro.
Gwin never needed to change for you to like him more, YOU needed to change.
Hoping for the best of Gwin, definitely pulling for the guy. Not sure if Andorra was a fluke due to the SoCal like conditions or not.
Gwin made one huge miscalculation that I can see in his career/ marketability: he should have leveraged those wins in to a MASSIVE Utube following before so many others already had done so. He's doing a nice job of it now, but a few years earlier would have had a totally different outcome.
The other thing I will say, having followed many professional athletes, particularly of the 2 wheeled variety, is that they are always trying their very hardest and this never changes. However they all go up in their results when they are young, then they begin the slow slide back down the results sheets. Often with injuries from trying too hard finishing them off for good. It's just the nature of the beast. If Gwin can be the athlete that breaks this oft repeated pattern, well he will have cemented his position as the modern era GOAT.
GL Aaron Gwin! We'll be pulling for ya.
I fear he’s missed the boat there.
I would argue that this is more of a perspective/expectation from the fans over the years than what was actually the way Gwin thought. I rode with Gwin many times back in the day around Temecula and there were countless times that he expressed the public pressure for him to win and win big - not sustainable, not realistic, and it weighs on him for sure. For me, Gwin has always been real and genuine based on my interactions with him. He may not have chosen to show vulnerability on social media and in post-race interviews in exchange for likes and fandom, but that was his approach to racing - a pure, professional racer. Nothing wrong with that in my opinion.
I've learned more from his bike set-up video's and exercise/technique tutorials then of most out there that already existed. Just listening to his narrative you can see how down to earth this guy is. I'm not sure why people should have a problem with him?
Looking back at what happened when he got passed for the 1st place in Andorra, you can see that he is there to (G)win - I hope he gets one soon.
1) Gwin is a highly focused individual. He seems very wise and careful with his time. I think he has been misunderstood and many people were glad to find/create a narrative about him. His humbly finding his way back to the podium is, in my opinion, one of the best things to happen this season.
2) If you've met one American, you've met one American. We are an incredibly diverse people. But, if you are the kind of person who cherry picks news and info to reinforce your own view, what can we do?
Horribly played Pinkbike. Gwin sent 1000’s of views, reads, and clicks to your site over the years. You sell and admittedly viewership, clicks, and reads are dropping off because of many reasons over recent years and let’s get some hits back boys. Looks like this rag is trying to get back on the podium to me too. I’ve always disliked Pinkbike as a racer but I have heard a good story once about one of their writers..
Last I checked, Aaron Gwin was a Christian, so it's an interesting take, to ask him to reflect on an episode of RuPaul's Drag Race. I'm curious to see why he went that route, seeing as he must know a bit about the athlete's background. It's almost as if this horrible journalism is trying to bait a bigger conversation.
1. This Matt Wragg honestly felt this way towards a person, in essence judging a book by its cover.
Or
2. He wrote this for click bait knowing many if not most would call him out on his egotistical and shallow thoughts on another person. Thoughts on a person trying to perform at the highest of their abilities at a sport where bodily damage is always a real possibility.
In either case it does not bode well for Matt's purpose for his arrogant judgement. Maybe this is an arrogant judgment of Matt on my part, if so I'll own it where he has or will not own it.
To end I'll just share a little personally opinion on those who race downhill at a highly competitive level. I knew two guys who came through a shop I managed back in the day. Yes they were arrogant, full of themselves, brash and larger than life. They were highly competitive and loved the rewards when they performed well. The highs were high and the lows were low. During their racing seasons they fought through injury, mechanicals that costs them a podium spot, loosing sponsors, personal turmoil, etc. You know stuff life throws at one who is laser focused with their goals. To reach lofty goals is not easy if you have done anything competitive in your life would know this.
As they aged and got older they raced to just be competitive and remain a force to contend with. It's called growing up, knowing yourself, maturing and being a normal human under those circumstances. Matt a word of advice, maybe you should do some of the same.
Wow. PinkBike getting real.
Sure, maybe Gwin doesn't fit the typical MTB personality, but who f***in cares? He isn't like us, and this is a diverse and growing sport. Gwin pioneered an approach of focus and professionalism that was rarer in his prime. Guess what? All WC racers and then some exemplify this same professional approach now. Gwin has recently moved to my locale and he is appreciated by the MTB community here. This author doesn't know him well and it is disappointing to read a piece based on such loose speculation. Again, not to pick on the author, but looking at this comments section, he seems to have rubbed a lot of AG supporters the wrong way, and it wasn't necessary.
Like Gwin, albeit on a smaller scale, he dominated the (german) scene for years. He also was always extremely professional in his approach to racing during a time when almost all competitors used to smoke weed and get drunk and party the night before a race. Just like Gwin, he got a certain amount of respect from his peers, but he also had a reputation not much unlike what the author portraits about Gwin. Being a bit of a snob, uptight, only in it for the money, not passionate etc was what most people thought about him.
I only ever experienced him as very professional, methodic and approachable in person though.
Funny enough that kinda changed once he started stepping back from racing, did more media work, started his own bike business etc. People apparently started liking the person behind the racer a lot more.
I think these kinds of hyper focused people are easily misunderstood, especially in a scene where professionalism isn´t encouraged that much, be it through monetary incentives in the form of sponsoring or the general approach the majority of riders have towards their sport, wanting to keep it more casual in general.
Hence why people like Peaty or Sam Hill become these larger than life idols. They go about their business much more nonchalantly, while simply raking in wins as a byproduct of being extremely talented.
The guy who has to put in a lot of effort and is not willing to hide it behind a mask of coolness will inevitably draw the resentment of his peers to some extent and be judged as a tryhard, whereas people tend to admire raw talent. It´s also the reason us europeans tend to not buy into something like the Gwin narrative as much. As the author says, it´s very american. Hard work and dedication is something europeans tend to be proud of, but do not like to wear on their chest. In american culture it´s encouraged to present your struggle and be rewarded with respect for doing so.
In conclusion, i think the difference in culture is one aspect, while the other is the simple fact that he was always trying to be himself, the professional Aaron Gwin. It´s not that people needed to see vulnerability, it´s just that people tend to naturally gravitate towards raw talent much more than towards work ethic. Removing the winning aspect from the tryhard equation is what brought people´s perception of him down to earth.
"And you will be hated by all for My name’s sake. But he who endures to the end will be saved.
Matthew 10:22
@mikekazimer: "well, that's just your opinion."
Saying Pinkbike hated Gwin is simply untrue.
Actually, I feel exactly the same about AG. Great athlete, very professional but a cold, not fun public image... until now. I didn't really think much about him until a few months, when I first watched his tutorial videos on Youtube : lame editing, shit footage BUT brillant advice and technique (best cornering tutorial ever). And it all clicked : the guy is just nice, genuine, trying to do his best to change his public image. So I watched all his videos, and my new impressions were confirmed. An I started to gain interest again in the athlete, watched the Intense vids, and his vlogs after races, the struggles in the bike development, in qualifying, trying to climb the WC ladder again. And bit by bit, my admiration grew. AG's humble and committed attitude really struck me. And then Vallnord : I was super excited when he made the hot seat spot and super sad when Loris and Loïc passed him (although I am French).
I'll be in Les Gets for the World Champs and will be the only Frenchman cheering for AG on the sides. Imagine : AG winning chainless in a torrential Les Gets in the mud with Danny Hart second !!!
Be nice to the the right media people and then this shows up on the homepage.
Gwesus
www.pinkbike.com/photo/23039868
Last "Opinion piece" I read from him was few years back when he was complaining about Americans taking over enduro after it was invented by the frenchies.
Wragg,you used to do decent write ups years ago especially covering the Italian super enduro.
Since then waste of time.
BUT he has confirmed he's into conspiracy crap like all the MAGA KOOK's soulless zombies walking around.....
Cant trust him like most of you all anyways. "Merica" has shown its real face the last couple years.... discusting
Additionally, if you believe in science, mask mandates do not prevent the spread of COVID19 because people do not comply. Even in Europe, where people did wear masks, there is no evidence that it reduced infection, severe illness, or mortality from COVID ( pubmed.ncbi.nlm.nih.gov/35607577 )
Where do you get your news from? Do you live in a bubble?
keyboard warrior