Mavic Releases 25th Anniversary Deemax Wheelset

Oct 31, 2023 at 9:50
by Mavic HQ  
Views: 4,047    Faves: 0    Comments: 2


PRESS RELEASE: MAVIC

25TH ANNIVERSARY DEEMAX
A limited edition in its iconic yellow color - introducing the Deemax DH Yellow Edition.

LEGEND
• A wheel ridden by MTB legends of the sport
• The color of a downhill and freeride generation
• A signature in the MTB world
• A reborn monument from Mavic
• 30mm internal rim width


photo

photo

MSRP / AVAILABILITY
• $755.00 or $340 front, $415 Rear
• Available in Boost & Super Boost
• Autumn 2023

For more info, go to Mavic

Author Info:
mavic avatar

Member since May 9, 2012
39 articles

120 Comments
  • 139 0
 It's crazy, mavic used to be the wheels to have years ago. Everyone had them or wanted them. Now I don't even think about them when I'm looking at wheels.
  • 47 2
 It's wild to see how far they have fallen.
  • 8 0
 Have they fixed their rear hub issues?
  • 24 1
 for 15 years that was all I owned Crossmax SX, Crossmax ST, DeeMax, CrossRide....rthey all were dope. The paint jobs on my sx's were killer and the price was fair..... also they were hard to destroy.
  • 13 0
 @rivercitycycles: Came here to say this. There rims have been pretty good over the years, especially back then. However, that rear hub was always a pile of garbage for the $$ they charged.
  • 3 0
 Didn't they get bought out an then lack of spares was an issue? Who's gonna buy wheels they can't get spares for....?
  • 9 0
 Thats because in about 2012 they started making them out of cheese with proprietary spokes that were prone to snapping.
  • 2 1
 @madmon: Crossmax SX were such great wheels for the time - great balance of weight, durability and ride feel. I feel the same about my DT-rimmed wheels now, so Mavic don't get a look-in any more.
  • 5 0
 I got a set of Deemax that came stock on a 2019 nukeproof. Best wheelset I ever had.
  • 5 0
 I still like Mavic wheels.
  • 6 1
 The company got bought and sold like 10 times, then had to outsource older proprietary spokes to 3rd party companies or sketchy off brand manufacturers and then eventually pretty much stopped answering the phone. Basically they became every shops worst nightmare and people stopped wanting to sell em.
  • 1 0
 @madmon: same here. Wouldn’t do a build without a Mavic wheel set up to about 2010.
  • 1 0
 @bman33: I agree Mavic rims were the gold standard thru the 1990’s then came other great rim manufacturers. Then it seemed Mavic just faded away. I’m glad they have reinvented themselves.
  • 9 0
 Gimme a set of yellow DEEMAX and a Dainese Safety Jacket!. Let's go 26" DH racing!
  • 6 0
 @suspended-flesh: Troy Lee first Gen D1 helmet and baggy jersey/shorts for 'bringing the whole kit together' Big Grin
  • 5 0
 @lowkeyokeydokey: A customer came to me needing one Mavic spoke. We figured out that if he just sold his unbroken spokes at eBay prices, it'd easily pay for a whole new wheel.
  • 1 0
 @chakaping: I still use a set on one of my Jamaican tour bikes.... on a 2009 Nomad tget are fast and oddly the hubs are smooth. Mavic got a bad rap fir nothing except the narrow width at 23mm
  • 4 0
 @rivercitycycles: Their new range of wheels is pretty good, they have now ratchet freehubs. I've been running a pair of Xmax XL for 2 years are they are great, better than the M1900 they replaced
  • 2 0
 the Nokia of wheels
  • 1 0
 @madmon: The front hubs were for the most part ok, it was there cassette mechanisim made of rice paper that blew up so ofen. lol
  • 2 0
 Mavic 517 citron rims were so cool back in the day!
  • 1 0
 Agreed, I built up a 26" wheelset with Mavic EN521 rims on Hope Pro 2 hubs. Bulletproof.

A couple of seasons ago I had a sidewall blow out in the middle of a trail in the winter. I rode it completely flat on rocks and roots on a downhill and finally had to give in and push the bike up hill to get back home.

I was expecting the wheel to be square shaped and full of dents. I was surprised that it was still true and no dents. Mounted a new tire and was ready for the next ride.

Not too sure what the equivalent alloy rim that's strong and middleweight, but I'm thinking DT Swiss probably has something comparable.
  • 1 0
 @rivercitycycles: the id360 hubs seem to be good, its basically a dt350
  • 1 0
 My buddy use to own a set of these. I have never seen a person so rough on a bike it was crazy to see him drop to flat these and never have an issue. I owned the cheaper deetraks. They were amazing too only reason I do not use them nkw is because I was hit by a truck destroying them. My rear is hanging on my wall now.
In the past all you really needed were Mavics maybe a dt Swiss. I wonder if they are making a comeback?
  • 1 0
 @yamahawarrior: I know alot of guys who killed there wheels and are on a crossmax and they hold up well. More and more hubs are coming out with a ratchet system which I'm all for. I think the most unreliable hub made today is the hydra. Anything else seems pretty great
  • 1 0
 @rivercitycycles: Mavic now runs an ID360 freehub body. It's a ratchet drive fhb, and is fairly robust and reliable.
  • 94 1
 Put these on the new Intense that is coming out and party like it's 1995!
  • 30 0
 Some dorados with retro graphics would top it off nicely
  • 4 0
 No shit. With the above mentioned dorados. The circle completes itself. That would be rad.
  • 1 0
 Good!!!!Wink ))
  • 32 1
 So these are 26” then?
  • 28 1
 it's crazy how Mavic with the Deemaxs, Crossmaxs and 517s used to be the standards, then they just went away. I wonder if the person running that Mavic back then was also running Hayes brakes.
  • 14 0
 It's weird how these things happen, Kenda tires were huge before too, the Nevegal was an OEM giant and then Maxxis took over through the Highroller 2 and the DHF/DHR combo.
  • 7 0
 @AddisonEverett: That's wild. I only started riding in 2014, and Kenda were always a "bargain bin" sorta tire for me. I didn't even know there was a point in time they were sought after.
  • 2 0
 @WE-NEED-MORE-ROOST: that's right after the shift happened. If you are riding a trail bike, I still think it's worth trying out the Nevegal tires, they are really good, and I used to run the Kenda kinetics all the time back in 2007-2012, super good hard wearing tires, but they don't make them anymore. Back then the tire treads were nowhere near as aggressive as people run now, so the Nevegal would be a light trail to a heavy xc tire, kind of like a Nobby Nick, or a Rekon now.
  • 36 0
 Sure was,
Purple Hayes, 8"
LX 9spd, with a close ratio road cassette
Marzocchi Super T,
DeeMaxs
with Gazzaolodi tires and a THE fender!
  • 14 1
 The new Hayes brakes are just about as good as they get
  • 3 1
 @AddisonEverett:
However that was back when tyres didnt work. Johnny T rode them and everyone wanted a pair, it didnt matter that they didnt work because no other tyres worked either. Then michelin started to make tyres that worked, maxxis jumped on board as well and bosch kenda were left behind with Tomac and tyres that still didnt work just like tioga. cue Maxxis dominance as michelin stopped making tyres for a bit. Luckily a few other brands now also make tyres that work.
  • 1 2
 @WE-NEED-MORE-ROOST: they never were, not really.
  • 2 0
 @AddisonEverett: I raced well in the slant six tires. They were awesome. But wore fast. Switched to racing ralph later on but I remember those wearing out too fast. I've been on Rekons for about 5 years, no looking back.
  • 8 0
 @AddisonEverett: I'm old enough to remember when Panaracer was the brand you wanted for MTB tires!
  • 3 0
 @FatTonyNJ: Ya man! Panaracer Fire XC Pro were the best back then. I used to love those!
  • 6 0
 @FatTonyNJ: the smoke/dart combo were the first after market tyres I ever bought. 1.95 ins I think.
  • 2 0
 @steve4130: I think you're under selling tire performance from back then and overselling tire performance today. Granted, I started riding seriously well past the time tioga was big, but The Nevegals were seriously good tires. But it might be a conditions thing to, given how you spell tire and your UK flag you probably ride a lot more in the wet and seriously needed a much softer rubber than most people offered back then, where I started riding in deserts on sandstone and slick rock.
  • 2 0
 Ah yes, the Kenda "NeverGo"! There weren't many good trail tire options at that time, but we still knew that the Nevegal had far too much rolling resistance. I was a Panaracer Rampage fan myself.
  • 2 1
 @AddisonEverett: the Kenda Nevagrip was an awful tire, as evident by the fact it went from covering 8ft of wall space to my bargain bin within a single season. Just evaporated.
  • 1 0
 @kevinturner12: Yes, they were. The smoke/dart combo were super cool in the day I thought. Always was a fine balance getting the right PSI in the rear for traction and not pinch flatting on every other down hill though... lol
  • 3 0
 @onawalk: Toby Fenderson!

I still have a pair of white Sun Doublewides and a white Turner twin-toptube DHR frame.
  • 3 0
 @AddisonEverett: Hutchinson has always worked well, but what about the originals, like: WTB Velociraptors, OnZa Porcupines, or Ritchey Z-Max? Right, they were all garbage lol
  • 1 0
 @HerrDoctorSloth: No love for the IRC missile in here?
  • 1 0
 Formula Oro was the dope
  • 29 1
 Deez what?
  • 2 0
 See your friend here’s smart
  • 8 0
 Deez maxx
  • 19 0
 25 years?? I feel seriously old
  • 1 0
 And that is the truth!
  • 7 0
 @tiffe: Hey! Those of us who remember these yellow rims are not old, we're just 'chronologically challenged'. Or, as I found out recently, 'colonoscopially challenged'.
  • 3 0
 The really incredible thing is that the new version costs about what the original one did. Weren’t they $800 or so back in the day? Which was insanely expensive.
  • 1 0
 Old and miss the early 2000’s of mountain biking. It was a party on a bike back then. Now it’s just a race to the trails to get a ride in. ‍♂️
  • 11 1
 I got a set of Deemax that came on my enduro bike. Despite my initial reservations, they've been super reliable and very easy to get along with. The UST system is amazing, as is the ability to replace spokes without taking the wheel out of the frame - no need to remove tyre, cassette or rotor.
  • 14 9
 I never had to replace spokes on my DT Swiss wheels. Even better!
  • 11 0
 Just bring the EX823 back.
Pretty strong real tubeless rim to be spoked up on whatever (hope, CK, Hügi) hub you like.
  • 7 0
 Had a set of DeeMax Elite come OEM on my bike. They were awesome. Then I dented the rear rim and tried to find a replacement. Australian importer couldn’t help. Zero luck on any online stores globally and even Mavic themselves couldn’t help me. Great wheels but good luck getting even a spare (mavic proprietary) spoke.
  • 10 3
 I know yellow is the classic deemax colour but the 2009 raw/silver was always the nicest one IMO.
  • 4 0
 im still running some XA elites on my enduro bike

done a couple of EWS rounds at tweedlove , plenty of uk enduro races and uplifts

still true- never had to get the spoke key out, other than replacing a couple of spokes and a new axle mavic sent out foc when the rear one snapped theyve been great.
Light, very comfortable ride & tough.

Genuinely don't understand why theyre not more popular
  • 6 1
 My sister's husband's brother's uncle's Friend had some mavic wheels and they broke five years out of warranty. Worst wheels ever!
  • 1 0
 LOL
  • 3 1
 I have spent a whole 2023 season on deemax wheels, and I am ex-mechanic so I would like to leave some feedback.
I was sceptical because dt swiss is only spoke manufacturer I trust, however I really wanted asymmetrical rims because in my opinion it just makes sense for me. I considered building custom wheels, but deemax had almost everything I wanted (except dt spokes):
-low poe number (24) for silence and low drag
-asymmetrical, strong rims with welded joint
-bladed spokes (or butted, for compliance and durability)
-stiffer than 15 mm rear hub axle for easier, rub-free brake adjustment

The wheels are awesome. Cased a few jumps, landed a few sideways and they are fine.
Rims have no damage, no loose spokes (they are standard j-hook so may be replaced anytime for round dt... however It's easier to see bladed spokes twisted when truing).
Mavic responds for emails in 24h and is very helpfull.
Rim, spokes and hub components have unique part numbers and are available to purchase.
Only downside is that their id360 grease is expensive.
  • 2 0
 seeing a set of deemax on the trails or wherever always struck a cord for me. they were the wheelset everyone wanted on their DH bike, cool to see them bring it back for an anniversary!
  • 1 0
 now i want to see Rockshox bring back the old Judy colors: Yellow/black for XC SL, and Red for DH.
  • 4 0
 I know the yellow was the iconic colour, but those silver ones from 2004 will never not be brilliant.
  • 4 0
 I'm still rolling some Azonic Outlaws in anodized blue on my DH. Couldn't afford DeeMax at the time
  • 3 1
 I love Mavic, but it's comical how they say they brought Boost in 2006, when it was released circa 2015 and it comes in a different size. Seems like the person who made that graphic doesn't know much, eh?
  • 1 1
 Yeah so that boost is a different type of boost than the one you're thinking about there mate.
  • 1 0
 I still run a set of Crossmax SLs on my old Litespeed. Great wheels. True tubeless! I'd love to have a set of 29's. The website says they do not currently service the United States.
  • 6 4
 Should Yellow hubs on Yellow rims as per 2005, 2006, 2011… my opinion only but for me there the iconic versions…
  • 19 0
 What did you try to say here?
  • 4 0
 @bishopsmike: he said, "I like to get blitzed and then type rubbish without any editing"
  • 3 0
 @schlayer These are sick!!
  • 3 1
 mavic tubeless system, maxxis tires and you have the best wheel tire system going. go ahead prove me wrong...
  • 5 0
 IMO they invented real tubeless not tublessed but UST having a completely sealed interior rim where no tape was required.
  • 2 2
 Loved the look of deemax, Iconic. BUT the rims were soft and weak... I still have some of the hubs lying around because I could Never find replacement rims for them. Such a waste.
  • 1 0
 I wish Mavic would make a deep section downhill wheel like their 1995 proto. No practical reason, but I would definitely buy a pair.
  • 3 0
 did I miss the press release for 150mm boost?
  • 3 1
 Just give me a D321in 27.5 size for my 2023 mullet
  • 3 0
 Or any size d321 with that anodized grey color and silver eyelets. Man, I hammered a set of those in the era of big bikes and hucks to flats. Literally had a set go from frame to frame - they died, but the wheels lived on…
  • 2 0
 @bkchef2000: yeah, 29mm internal width in 2001. It took 20 years but we're back
  • 1 0
 @bkchef2000: same my buddy did so many huck to flat street and skate park sessions it was crazy. He broke a few seats and a few frames but never the deemax. I was cheap and could not get the deemax I got the deetraks and they were amazing for me.
  • 2 0
 actually looks sick, can't hate on a shredder ripping yellow wheels
  • 1 0
 Had a set in 2019 was not impressed. Blew up hub and then couldn’t get parts.
  • 2 0
 I hope they improved on the hubs, Mavic hubs were junk in the day.
  • 2 0
 Where's the26"super retro option?
  • 2 0
 The ONE objective was easier tyre mounting? Not feel, strength, weight?
  • 1 0
 No more bandless UST, j-bend spokes, no more personality, just like a average wheel, how I can call it a Deemax?
  • 1 0
 And when it breaks your up s**t creek w/o a paddle on getting product support.
  • 1 0
 When I started riding in the late 90's you weren't somebody unless you had 517 mavic hoops on your bike!
  • 3 2
 No info on weight nor rim width? Thanks Mavic!
  • 11 0
 Heavy, 30mm
  • 1 0
 823’s in 27.5/29. 721’s with supplied cable ties to keep tyre on.
  • 1 0
 Not even half like the Legends , just Money making
  • 1 0
 Rim yes. Hub no.
  • 1 1
 Wait, Mavic still exists? Who knew?!
  • 1 0
 no mullet?
  • 1 1
 Their wheels are and will always be trash.
  • 5 7
 Shit, and there I'd forgotten mavic even main mtb wheels. Also 755 for aluminium wheel set is stupid.
  • 4 5
 28H on a DH wheel? No Thanks.
  • 3 12
flag dmackyaheard (Oct 31, 2023 at 14:27) (Below Threshold)
 There are a lot of DH riders running DT EX471 with a 25mm internal.
  • 10 0
 @dmackyaheard: 28H>number of spokes
25mm internal>width
  • 2 4
 Now please bring back the DT Swiss EX1750! And the FR2350! Bring back the classic
  • 2 0
 I thought people considered the alloy to be too soft?
  • 1 0
 @vinay: they were crazy soft and the decal would crinkle real bad when they dented making it look so much worse.
  • 1 0
 @vinay: idk, you might be right! Last time I used them, I was racing Junior X and weight like 100 and change haha
So definitely was a different experience for me back then
  • 2 5
 They should put them back in black and grey, who wants yellow wheels this day?
  • 2 0
 Me. People have many different colors. They would match my ohlins fork and look good with my purple parts
  • 1 0
 They also come in black and grey.
Below threshold threads are hidden







Copyright © 2000 - 2024. Pinkbike.com. All rights reserved.
dv65 0.032035
Mobile Version of Website