Specialized Launches Gravity Apparel Collection That's... Butter Colored?

May 18, 2022 at 16:47
by Mike Kazimer  

I like butter, I really do. On a toasted bagel, drizzled over a bowl of popcorn, as a key ingredient in a pie crust. It's an amazing culinary invention, and I'm clearly not the only one who feels that way - the design team at Specialized like it so much they used it as the inspiration for the color of a new gravity clothing collection. That's right, Loic Bruni will be rocketing down the track at Fort William dressed like a stick of butter.

Now, would I willingly wear a butter-colored jersey, pants, and gloves? Probably not. But I'm also nowhere close to being as fast as Loic Bruni, and my rides tend to happen when it's wet and sloppy out. Butter and mud isn't the best recipe, at least in my experience. Still, for riders that are looking for a comfortable, brightly colored kit, Specialized may have cooked up the answer. There are also other color options for many of the pieces in the collection, for those of us that prefer a more subdued look.


Laser perforations in the Gravity jersey keep the air flowing.
The Gravity pants have abrasion-resistant panels in key locations. Unfortunately, they have zero pockets.

Butter from head...
..to toe.



BUTTER COLLECTION PRICES

Gravity Race Jersey long sleeve (unisex): $100
Trail Jersey long sleeve (men's & women's sizes): $65
Gravity Pant (unisex): $160
Trail Air Short (men's & women's sizes): $130
Trail Air glove (men's & women's sizes): $25
Techno MTB tall logo sock: $25
New Era cuff beanie: $25

More information: specialized.com


83 Comments

  • 107 1
 I can believe it's not butter.
  • 56 2
 You can do butter than that.
  • 28 1
 I bet Rachel wanted to run these, butter sponsors wouldn't let her.
  • 7 1
 you have to digest all the palette options before choosing a kit like this... one thing's for sure: there's no whey you can churn on the slick corners if you're wearing butter.
  • 7 0
 Ahh man, I love these but I’m already on cholesterol medication.
Dang it!
  • 37 1
 Jokes about this butter apparel are margarinally funny..
  • 3 1
 But is it cake?
  • 10 1
 Not easy to come up with a butter pun than that. The margarine for error is too big.
  • 1 0
 Perfect with that new RockShox suspension gimmick
  • 3 0
 Spread the word…..
  • 2 1
 …spray.
  • 1 1
 …..spray
  • 38 1
 Colour Whey.
  • 1 0
 Comment smart. Product dummer 'n straw!
  • 19 0
 Love it, wouldn't buy it because the mud would stain it and make it look like permanently shit myself.
  • 3 0
 That’s an intimidating look!
  • 4 0
 @vonb: That's spelt "intimidated". ;-)
  • 21 1
 directed by Wes Anderson
  • 2 0
 went straight to the comments for that! has definately that wes anderson vibe!
  • 19 1
 If you crash in this, instead of a "yard sale" it's a "Butter spread"
  • 1 0
 Bruni Butter
  • 13 3
 Some old granny who can’t see will will start chasing you with a butter knife while wondering why the Hell is my butter moving around!?!?!
  • 4 22
flag noakeabean (May 20, 2022 at 9:05) (Below Threshold)
 Comment of the week
  • 11 1
 Good timing, then claggiest race of the year and Loic decides to promote the worst possible colour for showing mud, how dairy.
  • 9 0
 Love the look and style, but I really don't get the no pockets. No Phone, no keys, no cards, I would love to see a pinkbike poll "do you ride with anything in your pockets?" or "do you need pockets on short/pants?".
  • 5 0
 It's a race kit... your manager/mechanic/PR person/social media intern is holding all your shit.... do you even race bro? /s
  • 3 0
 @Pix6z: Race day only pants.
  • 4 1
 @ak-77: Rip em off at the bottom and throw them into the huge crowd of adoring fans... like a butter bukkake
  • 2 0
 @islandforlife: You mean my mom? She only holds my candy wrappers
  • 10 5
 i think its funny how these companies launch gear but then their riders never actually wear any of the production kits.. like ever. its odd to me that we always get these whack colorways and odd designs and then they go wear cool stuff. weird marketing and even weirder thoughts behind production...
  • 8 2
 Loic is wearing this kit today.
  • 3 2
 @lu-ma: if you look closely, they are actually different in many different ways. only real similarity is sorta the color
  • 1 0
 specialized had some nice gear for troy brosnan in great patterns and colourways in one year. i think a few items were sold to the public but there were so much more great designs that were never available to buy.
  • 4 1
 @lu-ma: How dairy?
  • 6 0
 DH beanie. Does it have some D30 panels for those rough shuttles up the hill?
  • 5 0
 Reminds of that scene in ‘Team America World Police’ where he is in the alley and cant stop being sick.
If you are too young, tube the clip. You’ll understand.
  • 6 0
 I normally don't leave negative comments but these pictures make me throw up in my mouth. WHAT WERE THEY THINKING?!?
  • 3 0
 Not very environmentally friendly. Why? Because even those that buy it won't wear it two seasons in a row, unlike usual MTB palettes. In fact, it may not even last a season before the pants permanently look like you've had a sphincter accident.
  • 6 0
 Are we really talking about a $160 pair of pants with NO POCKETS?!
  • 5 0
 Like, at least make a matching clutch or small-ish purse... I hate when my dresses...er... I mean DH pants don't have pockets!
  • 4 0
 I think it's okay IF you mix and match with darker colors....like the butter-colored top with your typical black pants.
  • 2 0
 Just about as ugly as their new helmets are. Whoever's been designing their kit for the past couple of years needs to be fired. It used to be great stuff but now, fugly comes to mind.
  • 6 1
 A TLD kit just died.
  • 4 0
 Great. Now no one wants to win fantasy dh this week!
  • 4 0
 My kid's soiled diapers when they were infants were that color
  • 2 0
 I almost puked in my mouth a little when he took a bite of that butter stick.
  • 1 0
 It made me sh-udder
  • 3 0
 Can we expect margarine-al performance gains?
  • 2 0
 Eeek..you need to up the nitrogen level on those cows if ur butters that washed out.. should be like 23% more Yellow.
  • 1 0
 Thought the butter analysis was just witty observation based on the color, didn't realize till the end Specialized actually advertised it as butter haha that's incredible.
  • 2 0
 Smooth like butter. Maybe Team Specialized could get BTS in on the sponsorship.
  • 2 0
 Is it just me or do the shorts etc lying on the boxes have a used condom look about them?
  • 1 0
 Andy's toys when he walks into the room.
  • 2 0
 Nothing gets a bagette faster than butter
  • 2 0
 Look at the prices! Fox are milking this…
  • 3 0
 Paula Deen approved.
  • 1 0
 and this is supposed to be better than the all black lycra skin-suit that Tomac wore?!
  • 2 0
 To quote Julia Child you HEATHENS... "MORE BUTTER!!!!"
  • 2 0
 Did not realize it was possible to make Loic look ridiculous.
  • 3 0
 French vanilla?
  • 3 2
 I actually don’t mind the colour way.
  • 3 0
 I think it's fun in a goofy novelty way.

$300 for jersey, pants, and gloves though. I'm sure it costs $10 to make so even if (when) it ends up at the bargain bin of the Specialized Store™ I guess it's no big deal to them.
  • 1 0
 It‘s not like you would see any dirt on it…
  • 1 0
 That kit is keto approved
  • 1 0
 Ha ha. Looks like Casper the Friendly Ghost
  • 1 0
 Who doesn’t like butter?
  • 1 0
 I may be the midwest in me but... i approve
  • 1 0
 Love the colour....different....its good to be different. Keen to buy.
  • 1 0
 I bet this will look great after you rode through the first puddle...
  • 1 0
 2nd last pic looks like butter on toast
  • 2 0
 Good luck selling it
  • 1 0
 Sssooo, is this the kit the "winner" of this week's fantasy gets?
  • 1 0
 Wonder if I could get finance to SPREAD the cost?
  • 1 0
 "It's thick, fatty and off white in color"
  • 1 1
 Isn't butter yellow? There is something lacking in your dairy cows if that's the colour of butter.
  • 1 0
 Gna need some of that black material on de ass.
  • 3 2
 Kind of love it.
  • 1 0
 You butter believe it
  • 1 0
 PARKAY!
  • 1 0
 Race pants go beurre
  • 1 0
 butter beans!
  • 1 0
 Does it come in black?





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