Chain Reaction Cycles Won't Sell You Shimano Parts if You're in North America

Dec 20, 2018 at 16:15
by Mike Levy  
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When it comes to ordering bike parts online, Chain Reaction Cycles is one of the big boys that a lot of riders default to. As reported by Bicycle Retailer earlier today, CRC announced on their homepage that they won't be selling Shimano into the US and Canada.

''Unfortunately from January 1, we will no longer be able to sell Shimano into your country. We're working with Shimano to be able to sell to you again in the future,'' was the message on their website.

CRC visit. Ballyclare Northern Ireland. Photo by Matt Wragg.
CRC visit. Ballyclare Northern Ireland. Photo by Matt Wragg.


CRC hasn't replied to my questions yet, but Shimano's Joe Lawwill had this to say: ''We will not comment on specifics but with consistently changing market dynamics we have to adapt our strategies to protect Shimano’s brand position in the bicycle market.'' We'll update this story when CRC chimes in.


541 Comments

  • + 234
 Chainreaction was making money, Shimano was making money, and consumers were buying good products at prices they could afford. Whatever changed, it wasn't for the good of the end users.
  • + 20
 Exactly...CRC isn't exactly Amazon. If they can make it work and have their business dialed enough to make it work, they should be rewarded. These parts certainly aren't getting any cheaper...
  • + 89
 This!!! Half the bike shops I worked at over 20+ years in the industry went under. Not because of mail order. Not because of eBay. Because they were run poorly. Because they provided poor customer service. I love good local shops and still try to support them, but forcing consumers to pay for an extra layer of shipping, stocking etc. won't save the bad shops or move the needle far when it comes to sales at successful shops either.

In the end, folks who know how to wrench on their own stuff will just pay more for parts......sigh.
  • + 271
 @Svinyard: The problem was that Shimano was selling to CRC at a price that shops can't compete with. My S-Tec platinum pricing is still more than what we often see on CRC.

Our response is obviously that we can't compete, and to not stock Shimano. It was a lose/lose situation.

My real question, instead of barring CRC from selling internationally, why didn't they lower North American wholesale to be able to compete with CRC? That would have been a win/win. General public still gets good pricing, shops are able to help people that need it and stock items for when they're needed same day instead of being shipped.
  • + 58
 CRC was great for a while. I bought a pair of Shimano XT's for $80 per brake. What a steal... Then we started getting hammered on duties (not all orders were getting hit with duties as first). Since then, JensonUSA got their shit together and are a fierce competitor with amazing ship delivery times.
  • + 124
 You know who isn't making money and struggling because of CRC, Jenson and Amazon price fixing and selling for wholesale? Your local bike shop which will completely disappear thanks to this completely unfair tactic. Local bike shops are not gouging consumers, the pricing is based on wholesale and many shops charge just enough to barely stay in business. No bike shop owners are driving around in Ferrari's off the backs of their customers. Support local shops!!!!
  • - 61
flag Ryanrobinson1984 (Dec 20, 2018 at 16:39) (Below Threshold)
 Bullshit they’re not!! I’m going to buy Shimano tonight, and they damn well better send it to me.
  • + 13
 @sherbet: this. It seems like most shops would rather be mad at customers than be mad at shimano and pushing back on them. The answer is Shimano has their head in the sand and doesn’t care.
  • + 25
 The internet will find a way...
  • + 50
 @brettbike: CRC has the same prepaid shipping options as Jenson, pretty much. Might be a couple bucks more, but you save that in conversion fees which usually amount to 2.5% on most credit cards when paying in American. That said, I hate CRC with a burning passion - they totally pull some shady click bait and switch schemes. Amazing prices when you google items, then click to find out they haven't been in stock...and many, out of stock for a year or two but they continue to offer this out of stock item with amazing prices because they know they get clicks from Google shopping search.
  • + 147
 @wibblywobbly: Shops are not mad at customers for shopping online, we're annoyed that people are trying to hold us to a price standard that would literally sink our business if we tried. We are absolutely annoyed with Shimano for not doing something sooner and creating this massive dramatic rift that will take years to heal.

Our customers are our lifeblood, and we genuinely love the vast majority of them. They are the people we build trails for, they are the people we create events for, they are the people we go out of our way and stay late to help. Without them, we are nothing.
  • - 33
flag Gregorysmithj1 (Dec 20, 2018 at 16:48) (Below Threshold)
 I highly doubt chain reaction was making money on shimano when shipping is factored in..
  • + 30
 @Senna8730: The service scape is changing. Direct to consumer brands and online sales have been chipping naway at shops for ages. Good shops make their bread and butter in the worship and that's where the shift is going to have to be - less emphasis on products and more emphasis on service, with smarter product offerings.

There are a ton of shops in my area that don't even have a sensible tool kit or know-how in their shop for basic bike maintenance in this day and age, and they will be the first to go. The market is over saturated with bike shops who don't offer real service who will eventually fail and the market will hopefully stabilize for those shops who are service focused and treat people well.
  • + 13
 @sherbet: freaking exactly. Canadian wholesale prices are terrible. Shimano needs to level the playing field.
  • + 5
 @Senna8730: very true. A GOOD local bike shop as well. A bike shop with bad customer service will kill there own business typically. I have friends who own small shops who won't sell Shimano. I've worked in shops for some time and can't fault people for wanting to save money, but it is cringing to spend a decent amount of time looking up a groupo or the like and have someone pull their phone out and ask if we can match or beat. To a degree, that's fine too, just sucks when is insanely lower.
  • + 14
 @brettbike: Jenson used to be great for me: 2 days shipping to Calgary, decent prices, good selection, great customer service.

Then their prices went up, the loonie went down, expedited shipping became a week-plus, my orders would sit in limbo for days, stock would disappear after I'd placed my order leaving stuff backordered for weeks, and customer service that at one time was fantastic became marginal at best. I just went through my orders and I've spent more than 30 grand over a 10 year period but haven't ordered anything in the past 2 years.
  • + 1
 @FLATLlNE: Unfortunately that seems to be common on other shops nowadays, too. Fake news on online stores, it's all about the click.
  • + 14
 Shimano USA wasn't making money.
Shimano Europe and Shimano USA are separate divisions, and Shimano USA was pissed that they couldn't hire and pay employees.

So, be pissed at Shimano USA for wanting to create jobs in America?
  • + 19
 @sherbet: because crc had people in the far east assembly factories buying excess oem components and in some cases trying to get said factories to deliberately over order components in order to secure future supplies.
shimano have just regionalised their distribution to stop parts being acquired via shady tactics.
  • + 27
 @wibblywobbly:

North american shops having been pushing for this for years. The problem, is CRC gets all there product from Shimano Japan, and almost ALL of it is grey market.

Shops in North america have set Minumum prices that they cannot sell below, but Shimano Japan wasn't informing any of the rules with CRC that everyone else in North America has to play by. This was a long time coming and is good for the industry as a whole.
  • + 7
 @
I agree even with the canadian pesos rate jenson is way better than crc. I pay like 25$ cad for a der Kaiser continental projeckt tire few months ago no shipping no suites.

Price at crc are just ridiculous they advertise stuff on sale that is really not. Kind of false advertising.
  • + 6
 @sherbet: Shimano has created this problem for themselves, as well as your LBS. Sure, your biggest customers get the deepest discounts.. That's how it works across the board in virtually every aspect of sales. As a small business owner I sell products that are also sold online and in big box stores (Husqvarna outdoor products). Husqvarna has deeper discounts for dealers who buy more, but they also require you to stick to the minimum advertised price policy they have in place for selling online regardless of if you're a base line dealer or a platinum dealer. A super high volume dealer can get up to a 6% deeper discount than me, and they could easily sell at my cost and be perfectly happy making a 6% margin, which is I'm sure what's happening with CRC. They probably don't wanna confront CRC, but now they're surely catching unbelievable flak from distributors like QBP who are trying to sell to bike shops at what CRC sells direct to us. It has to end for the sake of bike shops.
  • + 6
 @Senna8730: You're right, in theory. But in real life, purchases are rarely based on ethic considerations like those. In an ideal world, we would mostly buy local and fair trade products and services, but unless you're a millionnaire, you try to get the most out of each dollar. This is why people buy from CRC, Jenson, etc. The competitive edge that LBS still have on online retailers is customer service and repair/maintenance.
  • + 1
 @Gregorysmithj1: they do 'cause of the UK's government subsidized shipping
  • + 1
 @FLATLlNE: Seems they just did
  • + 24
 @gooutsidetoday: The problem is we're not talking a 6% difference, we're talking their daily retail pricing often being as low as half as a bike shop's wholesale pricing. It's so well beyond mere discounts for larger buy ins, we're talking an industry wide abuse of international sales that's being supported largely by a grey market.

It was completely unsustainable, as is slowly coming out.
  • + 4
 @plyawn: - I went through that, but free shipping is back to 3 days to Victoria with Jenson. Fast and reliable. Prices seem fine to me.
  • + 4
 Because you can buy the Shit for dealer cost. That is all.... It's killing the LBS
  • + 7
 @gooutsidetoday: Its insane to blame LBS we didnt split shimano into multiple corporations across the globe.
  • - 1
 @hamncheez: like our usps that runs 4 billion in debt annually?
  • + 0
 @sherbet: It seems like the only way a bike shop can make money is through bike builds, rentals and service. With 24-hour delivery of anything for $5.99 it’s hard to even stock a derailleur at a margin that offsets the carrying cost. I’d just stock clothes, lube, some tubes and tires and some spare parts and forget about ever making money from a bike sale.
  • + 11
 @sherbet: Shimano didn't do that because Shimano North America and Shimano Europe are separate, and in a way compete against each other. CRC's in house brands were likely buying additional units of OE groups and separating parts for online sales; Shimano didn't care because at the end of the day the volume is high and those people willing to look to buy parts online would likely choose Shimano OVER Sram because of the low price.

Working at a bike shop for the past 15 years I have seen this issue increase year over year as the internet has grown, and while I personally even directed people to buy from Merlin / CRC I always hated the fact that some big corporate company was benefiting off of the profits of Shimanos lack of pricing control. All of the shops I worked at have contributed to local trail groups, non profits, advocacy, give a ways... these are things that help support the local community, CRC isn't pumping money into IMBA, NICA, any trail efforts or anything really that helps us as a community.

Anyway this is a good direction for North America, but unless Shimano starts cracking down on some of the other places, then this problem wont end here.
  • + 45
 @Marcencinitas: To a degree. Bike shops are also ambassadors to the sport. We bring a lot of first timers into the fold and keep them educated and rolling while they're still learning about how everything works. We keep a massive stock of stuff in stock under Deore level, as that's what a lot of people that don't understand bike standards need.

You know the dudes with a thousand dollar 2x bike with a coil fork? Those are our bread and butter. They don't know how to go online and select what derailleur they need, and that's okay. We're there for them. Most shops do something like free basic labour for a year, so service also isn't their main thing so far as that goes.

Brick and mortar shops will always exist, and they aren't for everyone. If you are educated enough to know exactly what you want and need, then you surely don't need my advice, but we will be there to install it or fine tune it if anything goes wrong.
  • - 3
 @ethanfiamingo: Why would Shimano ever try to crack down? Is it in their best interest to hike prices up? Shimano sales were up 10% last year. You car mechanic doesnt care about profit on brake pads the LBS does and that is why they are going under. I've got shops around me charging 25$ for a tune up! Service over goods!
  • + 0
 @Hand-of-Midas: that’s not how it happens
  • + 18
 @peleton7: Exactly. From a guy who works at a bike shop, we dont care where you buy your parts from. If you can find them cheap, great! Half the time i end up buying stuff online because its a better deal. But if you buy something online and expect me to install it, you can bet im gonna charge a premium for the labor. On the other hand, if you buy it from us, install/warranty/service is probably free or half cost. Either way we are gonna make money and stay in business because our customer service is good and labor is quality.
  • + 1
 @b45her: on target. This approach, or similar going the likes of Trek/Giant and buying "excess", has been going on for a while.
  • + 0
 @Senna8730: I want to know what shops are charging just enough to barely stay in business. It seems that shops just charge MSRP-full retail. It's frustrating for the consumer. What can you do? "I can buy x product at this price online, you are selling for this price. Can you meet me halfway?" Usually the response is that "I can't buy it for that price." OK, maybe for Shimano. But what about all the other brands? Maybe the problem is the wholesaler. Maybe they aren't a wholesaler at all, but another layer of retail. I don't know.
  • + 1
 @kiddlivid: that's one way of leveling...
  • - 6
flag BrianMcG (Dec 20, 2018 at 18:58) (Below Threshold)
 @Senna8730: The guy who owns my LBS drives a Cadillac Escalade and an Audi S8, both brand new...
  • + 3
 @jorukfundan: shops cant just hold on to product and only make 20% profit.. there is capital expense of having inventory on site added to the fact the new drivertrains are pushed every year and discounted. I can buy tourney and keep it for years without worrying about inventory devalue a xx1 drivetrain is a nightmare gamble... Jensonusa can make a 5% profit in bulk mass market selling. Small guys with limited funds can't make those gambles and stay in business.
  • + 6
 @BrianMcG: highly doubt he is making all his money of his lbs does he own a strip mall that has his lbs in it? Outside investments? Old retired guy doing his "dream job?
  • + 5
 @BrianMcG: Good for him! Have you considered other variables such as other business's he may own or what his wife may do for a living. Perhaps there was family money from an inheritance. Lots of variables to consider, maybe he in debt up to his eyeballs. If he is able to afford things like that solely from owning a bike shop I would be both surprised and impressed. Impressed because he would be doing an insane amount of volume in bike sales.
  • + 4
 @FLATLlNE: This is exactly what my search for new wheels has revealed with their site. Tons of listed products with a strange amount of product completely sold out for months. Also products absolutely no information about the product such as size, weight, compatibility etc. On the flip side, I have gotten some sweet deals from them.
  • + 2
 @gooutsidetoday: enforcing a MAP policy is illegal in Europe to my understanding, which is probably the cause of this
  • - 5
flag Titospanican (Dec 20, 2018 at 19:47) (Below Threshold)
 @peleton7: I needed a fat bike tube last minute before a trip. 20 bucks. 26er tubes at like 9 each. Bike shops are killing themselves with that crap.
  • + 3
 @Gregorysmithj1: I'm not blaming the LBS at all!! I'm blaming Shimano for the predicament that the lbs is in!
  • - 10
flag elshadow (Dec 20, 2018 at 20:04) (Below Threshold)
 @Senna8730: local bike shops advertise a shop rate of $65/hour, yet they go by the book rate per installation of each component/piece/job, hence they realistically charge about $100/hour. Most local shops unfortunately carry the same stuff, hence, no differentiation between shops. They really is no reason to go to most local shops, unless you need some higher-end work done on your/our over-priced mountain bike. Put in some bar taps, some movie nights, and make it a local hang-out spot. You know, before the internet truly existed.
  • + 0
 @plyawn: you spend $250/month on average for bike parts? Are you ordering for a store or group? Hopefully you bought a "cheap" bike to include in that 30 grand remark.
Jenson have been very good with service for me. Some pricing as of the last year or so hasn't changed at all. Like not even $0.01 say for Shimano XT brakes, so I can see that perhaps they have fixed pricing in effect.
  • - 5
flag elshadow (Dec 20, 2018 at 20:10) (Below Threshold)
 @b45her: All Chinese companies have "over-stock" or "over-runs" of items. Don't quote me on this. This is how they do business. You think your Gucci purse only had a run pf 10,000 pieces? Add a certain percentage onto that, let alone the huge counterfeit/blatantly poor-copied items floating around. Chinglish anyone?
  • - 3
 @St1234: what is "suites"
  • + 1
 @Senna8730: if i can fix my own stuff why should i pay extra for parts. thats like saying support your local car dealer by buying stuff through their parts department instead of going to Napa/advance autoparts etc
  • + 4
 @Gregorysmithj1: what kind of tune-up do you get for $25? Bike wash perhaps? lol
  • - 3
 @Senna8730: no lbs are driving around in ferrari...
My LBS has not one or two but three fully decked an painted Ford Rangers an two painted transit vans......
  • + 3
 Bicycle stores across Canada and the USA were LOSING money though,because they couldn't compete with an e-commerce store in the UK that was selling for less than their wholesale prices were. Thus the stores ceased stocking as much shimano products, and shimano started losing money from N.A. dealers.
  • + 4
 @sherbet: back when I worked at a shop in 2014 our Shimano rep said it like this. The issue was that Shimano Global (mother ship) sells to their regional ships like US, Eur ect and that is where things get murky. They do ZERO policing of their pricing so companies like CRC who may have a lower wholesale price can sell to a market like the US. They undercut the US price and this hurts Shimano USA as well as US retailers. My rep said this was an issue they are fighting back in 2014 and apparently the battle continues. It is nice to see they're actually making head way with this.
  • + 6
 @Mtirado17: Meanwhile the consumer gets to pay double for all shimano parts
  • + 5
 @brandon-d: The difference is that Shimano cannot force a minimum price on CRC as it's against EU competition laws. The only weapon they have is to not supply them but seeing as they get most of their stuff from the grey market anyway that's not really possible. Be interesting to know how Shimano are leveraging CRC to stop them sending kit to North America, I have noticed that CRC seem to have less stock of Shimano stuff for us Brits recently. Maybe they're restricting supply for other markets, forcing CRC to rely on grey market sources only. That's got to hurt in the short term.
  • + 17
 @Senna8730: Local bike shops will not go out of business because of online, they will go out of business because their service and expertise does not create a desire for the customer to do business there. If they offer great customer service with knowledgable technicians they will do just fine.
  • + 2
 @DaMilkyBarKid: When talking to SRAM reps they said that it was hard to enforce MAP pricing in the EU, but they managed to do it. This has been a long time coming, Shimano has been devaluing all bikes sold with Shimano components by not enforcing their pricing.
  • + 1
 @jmasse: in Israel, the bike shops'! prices for Sram products are sometimes higher than CRC's, etc. It's ridiculous. It might be the Sram importer or the online world, but the shops just haven't got any chance
  • + 9
 Honestly the rough thing for me is the flat out guilt I have seeing a part I need to order for a customer from QBP that I can find online for less than our dealer cost. I don't have a choice but to mark it up a minimum of cost +10%, but that often puts my price noticeably higher than what you can find online. It feels dirty to do that to a customer, but that's Shimano. They can choose who they wholesale too. And when they do, they can force a contract on pricing. It is 100% up to them to keep value in their products. Shimano stuff holds no value when you can find a single generation old series for often 60% or more off retail, hell, sometimes even the current generation. The other piece is that we do not stock much of any Shimano stuff in store. A quick 2 minute Google and no customer is going to buy that product for the price we have to sell at. The only ones that will are those in a rush, which Shimano basically forces to pay often double just to have it in hand that day, or you can order from CRC or Jenson for 40-60% off as long as you can wait. Shimano penalizes those that ride hard. Nice job.
  • + 2
 If I recall correctly from the days I worked in a shop that also manufactured (welded) own frames hence sold own brand bikes, Shimano sells their components for lower prices to these shops. So we could offer Shimano stuff for lower prices too, even though we weren't selling online. Now I was just on the shop floor, not at the business end of it, but this is what I understood. I can imagine a shop that sells more complete bikes may get Shimano stuff for even lower prices. Because CRC has several own brands (Vitus, Nukeproof and Blank for BMX though I don't know if there is any Shimano stuff on any of these) that sell in high quantities (much much higher than any local bike manufacturer could) they probably also get their Shimano stuff much cheaper. The same probably goes for big brands like Specialized etc, but they don't resell individual components. We did and obviously CRC does in much higher number. So that may be why they got treated that way. If they wouldn't have had their own brand bikes, they probably wouldn't have been able to get their stuff at those lower prices.
  • + 1
 @vinay: At the shop I was at we joked about importing some super cheap dirt jump frames that we would brand as the shops so we could get the OEM pricing from Shimano. Bring in like 50 frames and 100's of shimano groupos to "equip"them
  • + 2
 @Chris97a: I wonder if you're going to make any money if you don't actually sell those frames. I don't know how this OEM pricing thing works but considering CRC gets their stuff way below the price we probably got it at, the number of bikes you sell probably matters. The other thing will be that just like any other big bike brand, they probably order their stuff really early which gives them discounts too. Unlike CRC, you probably won't survive being stuck with 100's of dual control mtb shifters-brakelevers, rapid rise rear mechs, airline or Di2 gear shifting and Saint hubs for oversize centerlock discs. Everyone was moaning about 100x15mm front axles and boost, who would have expected them to stick? What is going to happen with these new freehub interfaces? Will they prove as reliable or will people eventually decide 11t is small enough and they're happy with the durable steel freehub as it is? You need to "know" what's going to happen and be willing to take chances. The size CRC is now, they can take more chances than your average bike shop.
  • + 13
 An important point here that everyone is forgetting is that CRC was a small local shop. They just got their game sorted and have moved with the times. I can remember the 2 page ads they had in MBUK in the 90’s and the free next day delivery. They put themselves out there. The world evolves and I get fed up of hearing the ‘support your LBS’ thing. No. I work hard for my cash and I will spend it wisely. Being wise might be using your LBS. All that said, CRC has gone downhill massively over the last few years in terms of prices and bad postage. Wiggle seems to have made it even worse. I get alot of my stuff from Germany off Bike Discount as well as Tredz and Tweeks.
  • + 7
 @sherbet: This is correct. Unfortunately, it is not just US. In Europe we have several companies like CRC and Bike24 that sell at, or for less than we buy in at our dealer price. It's incredible that the general comments on here prove the Joe Public have no idea what they are talking about. You think shops would rather be mad at customers for buying online than at Shimano for their shit prices? Your fools. You think that we are markup the prices to be greedy?! We barely make margin on some products.

And its not just Shimano of course, Sram for us is worse, and brands like Schwalbe cost us more to buy in than we can buy them in Bike24. You know when staff are buying there parts online rather than through the shop there is a major problem!
  • + 4
 @peleton7: exactly!! I was in Whistler this year and my 400 bucks xtr DI2 derailleur broke... so i went to all bike stores in and around Whistler and not one had DI2 derailleurs on stock. So in one store i asked whether they could order one. The mechanic was friendly and looked up prices with me, the msrp from his wholesale was like 400 and i said i would pay that, he then started telling me that i would have to pay shipping and so on and he wasn't up to sell me anything actually.
I then went to two other bike shops, which were super friendly and gave me good discounts on xt mechanical stuff so that ordering online would have been more expensive.
I'm a trained bike mechanic myself and have worked for several bike companies, so i'm always disappointed when i'm in bikeshops and the service is bad.
  • + 3
 @BrianMcG: He might be in the process of turning a large fortune into a small fortune.
  • + 1
 Now I wonder what's the added value of US distributor here ... I mean for consumer. not for the bunch of greedy mtoherf*ckers typically called "management". If they do not do anything useful for consumers, then why do they exist in the first place, and why whould consumers care? The only thing that comes to mind is support and warranty. This has been sorted by companies like Sony for years - if you buy from Asia, you have no warranty or support from EU distribution, simple as that. What's more, in EU law, the shop which sold you stuff is responsible, not the distributor. So the shop can buy cheaper form Asia, but then support gets expensive for the shop. If the shop still can sell it cheaper, then it means that the local distributor is not competitive. This is called capitalism, the very essence of it. US capitalism has simply eroded, they think that consumers exists because they need to sell, and unfortunately it works for them.
  • + 2
 CRC cannot ship Mavic to Taiwan. That's the only one I've noticed. I just assumed mavic had an exclusive contract with the TW distributor which means they will not allow anyone else to supply that country.
Shimano isn't the first one to ever do it. I'm surprised more don't actually. It would be interesting to see their cost benefit analysis of volume vs price. I would never buy mavic at retail price, bit crc has some tasty discounts.

We need bike shops for cables, brake pads, tubeless, headset presses and teaching young guys how to work on bikes. Without my local bike shop, I would never have had a Saturday job that taught me how to set bikes up. That shop is closed now. Where is the next generation of blokes going to learn how to fit parts, service suspension, etc?
  • + 11
 @jaame: "Where is the next generation of blokes going to learn how to fit parts, service suspension, etc?" - YouTube.
  • + 1
 @FLATLlNE: aint that the truth.
  • + 5
 @jaame:
I know a guy who used to work in a bike shop. He quit and started a new job cleaning windows. He mainly did this because he got a higher salary as a cleaner than as a bike mechanic...
  • + 18
 @ethanfiamingo: CRC was a local bike shop in Northern Ireland, and is still immersed in the Mountain bike (and road) scene even as an online retailer.

Nearly every trail in the country is funded by CRC, they sponsor 20+ teams, as well as pro teams, they give away prize money, the staff are racing, fixing and helping with bikes at every race and sportive, as well as organise and run local races.

They also supply bikes to local talent, and bikes for the trail centres as bike hires to ensure top quality service is available for tourists and people trying the sport out.......

Without CRC there really wouldn't be a cycling presence in Ireland. This isn't a one off year to promote itself, this is consistently the case for year after year. Maybe this will change your view on the brand as it is mostly made up of people that just like riding their bikes.
  • + 12
 @ethanfiamingo: CRC was my LBS when it was still in Northern Ireland, they were responsable for alot of the funding for the large trail network we had, they also supported our DH and Enduro series.

Everyone thinks of CRC as some faceless giant who only cares about profit. The reality is that the people who worked on the shop floor were like any other LBS, they were passionate about cycling and always keen to give advice or do quick workshop jobs.

When CRC was merged with wiggle lots of passionate cyclists lost their jobs.

CRC found a way of buying stock at lower prices and passed that saving onto us. They are not the evil ones here. If Shimano can afford to sell parts to CRC at ridiculously low prices they are the ones who are partly responsible for the prices at smaller shops
  • + 2
 Oh you know what doesn't matter weed is now legal in Canada come smoke and ride with us.
  • + 1
 Why would anybody buy from CRC. Way to expensive...
  • + 1
 Local bike shops are cool... If you have one. I don't. Big Grin
  • + 1
 @Malky79: yeah you're right! Didn't think of that!
  • + 1
 @sherbet: your beef should be with Shimano. This approach just puts up prices in the USA
  • + 1
 @FLATLlNE: my local shop is workshop only. Bring your own parts and they sell the skills to replace or repair
  • + 1
 @brandon-d: "Shops in North america have set Minumum prices that they cannot sell below" I dont buy that, it is illegal under US anti-trust laws to practice resale price maintenance as it is the economic equivalent of enforced cartel behaviour.

It is not good for the industry as a whole. It may be good for North American distributors who can operate as a monopoly, now that they no longer have global competition to worry about. But at the end of the day the consumer is the one having excess rents extracted from them to support an outdated business model.
  • + 1
 @FLATLlNE: Totally! CRC is basically doing false advertising. Click on any ad you see of them for five ten's as an example. Gross and dishonest.
  • - 1
 @jorukfundan: Actually that has worked for me for years. But I bypassed the counter person.
I asked to speak to the owner and flat out told him I want to support local businesses but I'm not a charity.
If you come in reasonable close to the online price I'll buy from you- if you can on that item no hard feelings.
When Huck and Roll had the 9mm rear triangle Tallboy carbon on closeout I called him, told him the closeout price and said 142 isn't worth 1000's to me what can you do? He came close enough to the closeout price on a new 142 Tallboy that I bought it from him- this was 2013 been doing it since. Win Win for both of us.
  • + 2
 @TheOriginalTwoTone: How is this a sustainable & marketable business model?
  • + 0
 @Gregorysmithj1: Got to ask him. Like I said I want and do my best to support small local business.

That said, I'm not made of money so I can't pay a local shop 40% more than I'd buy online.

Sometime it's not even that. In 2016 I needed a Type B shifter - Shimano North America didn't carry it and I had to get it from CRC.
  • + 1
 @Senna8730: Maybe it's high time for the local shops to start putting pressure on the distributors then. I worked in shops for almost 10 years and while I love supporting my local shop, I just can't justify it anymore. And no, my local bike shop owner isn't driving around in a Ferrari, but he is driving around in a 2018 Shelby F150 that cost around $135,000.00. Not that it matters, I'm driving around in nice vehicles as well.

There is a market for a local shop to be competitive. Some people don't have the time or skill to fix their own bikes, some don't really know enough about parts and would rather spend the extra money on the advise of their LBS and sometimes you just really need that part TODAY not two days from now. But I'll be damned if I'm going to willingly pay twice as much money for tires, cassettes or derailleurs because the North American distribution network has its head so far up its own ass that they are killing their market share.
  • + 3
 @sherbet: Well, not judging you but - if shops gave a shit about their customers then the customers wouldn't mind paying the extra. I had a mediocre experience with a shop buying my last bike and also had issues with poorly put together bike which required me to check over the work the shop did. Poorly tightened brake lever mounts and head stem, Fork seals that were Nun Crusty Dry, rear shock that took a crap load to get the can off so to add volume spacers...

Crap like that which required me to make multiple trips to the shop to get rectified and this pissed me off as I was 1 hours drive away from said shop and there was nothing closer for that bike. Nothing more fun than going off a jump and finding your fn bars turning on you when you land. Anyway, the experience just re-affirmed that I have to spanner my bike myself. Not much different from my motorbikes of which I have had wonderful experiences with in Aus with a large motorcycle retailer. Sales team great, service - crap.

Given the nature of both sports - it is bordering criminal negligence. I wonder if a better experience can be found in my country of residence when I fly the bike back on my next trip. Given how crap the locals have been with car servicing - I doubt it.

Suuri Keski-Suomen auto huolto yritykset
  • + 4
 @TheOriginalTwoTone: Honestly my worse customers are the guys hanging out on this site my best customers are moms with kids on the local high school mtb team that also causally ride. Distributors I think are adding in extra costs that the market can no longer bare. I wouldnt be surprised to see qbp start to sell directly and compete with jenson.
  • - 2
 Its the new tax tariffs a certain wig wearing president put o=in place! Ruined it for all you guys!
  • + 2
 @plyawn: RIP Price Point
  • + 3
 @BrianMcG: the guy who owns my lbs drives a bike.
  • + 1
 @jmasse: No doubt. On line retailers don't set up programs to fix & distribute bikes to poor kids like my LBS. Today I'll pay to have my studded tires mounted there, obviously I could just do it.
  • + 1
 @sherbet: true story
  • + 1
 Welcome to SRAM life in Africa. Haven't been able to get that stuff down here for quite a while now. And damn is it over priced if you can't get a CRC discount.
  • - 2
 @Senna8730: the owner of my LBS drives a pretty nice Porsche off the back of his customers, not far off a Ferrari. There's definitely a tonne of money to be made off bikes if you do it right.
  • - 4
flag Poulsbojohnny (Dec 21, 2018 at 8:25) (Below Threshold)
 @wiscobiker: and thats exactly it. I've seen bike shop mark up on parts. Its 100% on most clothing and prarts. I get the cost of business aspect, but with online pricing and lower margins, bike shops nees to do better. Meet in the middle is fair. Its either that or you make NO money on a sale. And if you cant buy yout parts for what they sell online, then get a better distributor or just mark up stuff you can buy online yourself.
  • + 2
 @nickw686:

Unlikely its because of the bike store only unless its a lease. More likely he owns property and its the rent from that that affords him the Porsche. The majority of shop owners rent their space they're in, and its the minority who own the buildings which are the ones who can afford nicer vehicles. In the entirety of the Ottawa/Gatineau capital region there are I think a total of five shops not including the MEC which own their own buildings out of more than two dozen bike stores.
  • + 2
 @Poulsbojohnny: For a lot of shops they likely can shape up quite a lot. But for most products it is really just a MAP pricing issue. Most of these companies you just buy direct from, no distribution improvement available. Fox stuff from Fox, Race Face from Race Face, Shimano from Shimano NA.

This comes down to the bike companies allowing the LBS to compete. That is the real issue. Should parts be cheaper...for sure, but it isn't the shops controlling the prices, it is the parts and accessories companies for the most part.
  • + 1
 @Hand-of-Midas: No, be pissed at Shimano USA for being greedy and overcharging its domestic retailers and wholesalers. The world runs on the USD and Shimano is getting product for the same price as Shimano Europe, but wants a larger profit margin.
  • + 4
 @Hand-of-Midas: No, be pissed at Shimano USA for being greedy and overcharging its domestic retailers and wholesalers. The world runs on the USD and Shimano is getting product for the same price as Shimano Europe, but wants a larger profit margin.
  • + 1
 @Senna8730: I like to support the local shops, but it's hard to justify paying $100 per tire when I can order them online for $50 a piece.
  • + 2
 @Mtirado17: It's called Capitalism. That's the nature of the free market. The USA is built around it. If Shimano USA can't compete, then...
  • + 2
 @sherbet: Right. If Shimano actually cared about their relationship with shops, they would have caught wind of the trend a helluva long time ago. My Shimano bookings have been dropping for years, and this year was no exception. (And speaking of which, Shimano could easily have released this news, if only as a gesture of goodwill, BEFORE 2019 bookings were due - as opposed to pretty much right afterward.)
  • + 1
 The shimano components CRC sells mostly come from buying surplus from OEM bike companies
  • + 1
 @peleton7: obviously bike shops need to change with the times to a service oriented model, but when you can buy shimano parts on crc for less than a below whole sale employee purchases price something aint right.
  • + 1
 @Gregorysmithj1: I don't doubt it. A very long time ago I went into a local shop and ask to see the higher end mountain bikes, the guy looked at me and said for the little profit that was in them it wasn't worth having a few in and then having to drastically reduce the price at the end of the year.

He made more selling 5 lower end bikes than one high end. Also the people buying low end bikes didn't care if it was last years.
  • + 0
 @Hand-of-Midas: You sound like Trump.
  • + 0
 @motoloco: why would they buy surplus from other bike brands, they have their own brands that gives them OeM pricing and availability.
  • + 1
 @aushred: Because they also have a mail order business and crazy as it is, they can buy surplus often times less than OEM. In addition, they can buy in easier to modify quantities than with their OEM
  • + 5
 @sherbet: I have a pretty good relationship with my lbs. I consider the owner a friend and he taught me a lot about bike mechanic to the point I can almost fix everything on my bike now. So since I’m pretty independent mechanic-wise, I usually only go see him to check out parts. Unfortunately, he rarely has what I need in stock and always needs to pull out his “evil” distributor binders (as he calls them) to order the parts. And therein lies the problem: distributors! My lbs can only deal with a few big conglomerate distribution monopolies that somehow already quote crazy-stupid high prices at his level. So, naturally, I can always find better prices online. He doesn’t hold a grudge against me for doing so. He’s not an idiot and knows I’ll probably find a better price online. He’s really pissed at the distributors. He hates them with passion. And this is what needs to change in Canada. It’s not the rider that goes online to find good prices that’s killing the lbs, it’s the distributors that are too greedy and can’t give any margins to the lbs to compete with online prices. Besides, when we need something fixed fast, everyone would rather buy their parts right away at their lbs than have to wait.
  • + 2
 @Senna8730: went to 7 bike shops this week for a post mount adapter. 0 had one in stock.. Express post and 3 days I had one online.. Those stores wanted a 2 week turn around..
  • + 1
 @sethius: Shops in your area must suck. The main three shops I frequent have every disk mount brake adapter known.
  • + 1
 @brettbike: exactly! I ordered stuff from Jensen recently. Great price, shipped and received in 5 days, ordered on a friday afternoon, arrived following wednesday. Will be ordering a hub or forks soon from them too.
  • + 1
 @Senna8730: I so agree with you on this point. Well said and exactly to the point.
  • + 1
 I'm in Hawaii (not north america), we get screwed on shipping... are we part of this bs?
  • + 6
 @Jedeegus: As someone who works in a shop I'll do my best to describe how this works. The policy is called MAP. Minimum advertised pricing. It's what you can advertise the product at but you are still allowed to sell under that price you just can't advertise that you'll sell it for cheaper. To inforce this policy, companies will either change your dealer level, which will raise your cost for items sliming margins making it less inticing to advertise products for cheaper. Or, in cases where repeated map violations occur they will terminate your account with the company. Most companies are very strict on these rules which is a good thing. It keeps pricing stable and controllable which means more shops will happily stock their products. In crc's case they don't buy from Shimano, they buy extra Shimano components from chineses/tiawanese factories, thus Shimano has little to no control over their prices. This lead to many shops not placing orders with shimano and instead stocking sram kmc and even sunrace to replace Shimano. Which lead to Shimano loosing sales. Shimay is cracking down on this by making it harder for crc to buy extra components from China ect. Creating a fair market for everyone. Shimano prices will now be inline with sram prices. so for everyone complaining that prices will go up, they will but they'll be at what there supposed to be.
  • + 2
 @sherbet: Well put, and the passion, commitment, and professionalism that you bring to your own shop is clearly evident. Sincere kudos. But - and I think many of us here can attest to this - we need more consistency from shops. If this news is the new normal, there has to be a collective effort from bike shops to take this gesture and really run with it. Better product, more creative product, and responsible labour prices. As a skilled mechanic, I have worked at shops with widely varying labour rates often loosely tied to nuts-and-bolts factors like rent, overhead, and margins; at one very local shop it virtually came down to management’s questionable say-so. At the better shops the view was that margin is made on parts; labour is the minimum to respect the business but more importantly respect the customer; and more complete bike sales were to receive our fullest energies always. But most of all: customer service constantly matters. It’s a lifeblood, as you so correctly say.

It’s entirely and exclusively unacceptable to walk into a bike shop and meet a surly mechanic or indifferent sales staff. We’re professionals and must always act like professionals. Refuse to make eye contact with a patient or a bank client or fitness client and you’re looking for work fast. The traditional industry ought to take this assist for the “It’s a Wonderful Life” moment that it is - wake up now and collectively be grateful and even better. Even more passionate and committed. Police itself, led by the leading shops, to an even higher standard of service and expertise, and take a holistic, sharing approach with other players in the local scene (on parts, tools, time, whatever) to the benefit of everyone, but firstly to the benefit of the buyer. Each time we sell we represent an entire industry - an awesome responsibility. I worked as a master technician in the golf industry in Canada beforehand, and painfully witnessed what can happen when service and cultural attitudes - not to mention pricing - become obtuse. The industry made itself shrunken and irrelevent. It hasn’t recovered from its mid-2000s halcyon days. This is a reprieve for cycling because it should never go the same tragic way. It’s an awesome sport and a respectable career with lots of terrific people.

It will be fascinating to see if Shimano can withstand the reaction to the news. Lots of great comments in this forum so far. Keep the discussion going.
  • + 2
 @jorukfundan: The other issue is when a local shop doesn't have a part you need in stock. They say they can order it but 9/10 I can order it too, for cheaper and get it faster.
  • + 0
 @jaame: CRC don't sale SRAM to most of the world.
Shimano is going to be the same.
At long last we can start to stock Shimano products in the shop I work at.
  • + 1
 @wibblywobbly: "most shops" is who exactly? I've been in the industry for 30+ years and since the introduction of CRC and its ilk IBDs have had their margins slashed by Shimano, Sram and numerous other big manufacturers as MSRPs and MAPs come down while wholesale costs have skyrocketed. There has been huge pushback from every bike shop, shop employee and even product rep directed at the offending manufacturers to help keep pricing competitive between brick and mortar retailers and online... which has until now fallen entirely on deaf ears.
The only IBD customers who incur the ire of shop employees are those who fail to comprehend how insisting on CRC-level pricing is entirely unrealistic if their shop is to stay in business. I've often asked of those customers "when you are paying for bananas at your grocery store do hammer the checkout clerk to be given a discount...?"
Another poster suggested that shops are folding not because of slashed margins but because of mismanagement. While this may explain bottom-rung mom and pop bike shops not being able to stay afloat. The fact is that 1st tier bike shops who are managed by business savvy pros are suffering everywhere and that we are verging on a new reality where your local IBD will be found in the back of an Amazon Super Store halfway across town and will be staffed with part time Uber Eats delivery guys.
  • + 2
 @spudhimself: Shimano sales are up year after year, they have proven to grow their market they need to get out of supporting msrp protection. It is also absurd to lecture people into buying products for more money in store than online. In what world does "I can't be the best price for you but still give me your money" make any sense? Reality is there will be no profit on bikes. Bike companies need to hold all inventory and consign products to shops and give a 10-20% sales cut to the IBD. We also need a industry lending co-op so the IBD can profit off the interest of loans for yeti's. (copy the motorcycle and car industry) This..support us, pay more or we close slogan is old, unethical and most importantly NOT WORK
  • + 0
 what i heard is neither company was making good money. crc has been turning over product but not profit. for too long big company have been not making money.
  • - 1
 @Senna8730: why so you can get treated poorly and continue this exclusive stupid feel ya for crc and people like yt one day a good bike will a grand or too and our sport will grow ten fold!!!
  • + 1
 I pity the fool still shopping at Chain Reaction. The German bike sites crush CRC at every turn, even on this current mega sale of Shimano components...
  • + 1
 @powderturns: Yeah the German ones are often cheaper, but they all ship with DHL, which for me means getting stung for import tax every time. Every time. It is inescapable. With government post like CRC uses, I have been stung for tax one time in eight years, something like that. I normally just order enough to qualify for free postage, and then I guess the tax office at the port of entry just can't be bothered with it for low value consignments.
  • + 1
 @jaame I’ve been hit sometimes and not on others but I’m honestly happy to pay duty rates. I just don’t want to pay any handling/brokerage fees like what UPS and Fedex charge. I’ve never been charged those with dhl.
  • + 1
 @motoloco: In my experience, almost all of my CRC Shimano parts come in full retail packaging. However, most of my Shimano parts from Merlin are OEM packaging. I haven't bought much Shimano from PBK or Ribble to remember.
  • + 2
 @nickw686: actually the bike shop wasn't what let him buy a cayenne turbo. He has worked his ass off to get the shop where it is, but his wife is 100% the breadwinner and bought him the car. Just gotta wife up with a surgeon :p
  • - 1
 @leon-forfar: those retired guys devalue everything it is what's ruined this industry. Makes it impossible to run profitable businesses when the rich use it as a mid life crisis.
  • + 2
 @Gregorysmithj1: Not sure what you're saying. He hasn't retired, and gives back sometimes more than what is possible for us to the mtb community by supporting a national race series, and shreds harder than 90% of people on this website. The dude just loves bikes and wants as many people to enjoy the same sport he and his staff do. #dunbarsummerseries.
  • + 1
 Well said
  • + 1
 @privateer-wbc: I feel like Google needs to slap them hard for that practice. It's annoying as f%&$. Google "bike part A", chain reaction shows up in the search results with a great price, click through and that product doesn't exist on their site.
  • + 0
 @markvisser99: spoken like a true commie.
  • + 73
 Now you can support your local bike shop. The owner probably rides same trails you do , shops at the same grocery store. How about supporting his family . Weather it's produce or bike parts think global act local. I see this as a blessing for all the bike shops in USA and Canada.
  • + 8
 I meant to upvote so hard but my big fingers on my tiny phone had other plans! Support the people who support the people who support you!
  • + 19
 Why should a customer buy a product 2x times from when what they can get it elsewhere? How is that ethical? Thats insane "support your local mechanic he overcharges". lBS stop discounting service and increase labor rates!
  • - 6
flag bike2850 (Dec 20, 2018 at 20:45) (Below Threshold)
 @Gregorysmithj1: I did not follow your post at all. What did you say? Better grammar please.
  • + 39
 But you can't shame the customer into buying local. That's not the way the system works. The business must entice the customer or face demise. It is not the duty of the consumer to keep you afloat. Yesterday's business model is dying, and never coming back. Adapt or die. These are the options. A lot of riders don't rely on a LBS. The stuff I can't fix usually gets sent back if I take it to the shop anyway. There's just not a lot of value in the traditional shop model for riders that wrench.
  • - 7
flag Axxe (Dec 20, 2018 at 21:15) (Below Threshold)
 I could not care less about profits of some random business owners, whether they rise my trails or not. I am not a charity.

If they can’t compete on an open market, good if they go the damn under.
  • + 10
 @Axxe: it’s not a fair market though so there is no way to compare the two business models. Also screw you for your negativity.
  • + 33
 As someone who does all their own maintenance, I would rather order online even if the prices are identical at the bike shop. I know what I want and dealing with another person at a shop rarely adds value to me.
  • + 7
 @Gregorysmithj1: No bike shop is choosing to charge you more for parts. They are charging what they are told by the parts manufacturer they have to charge. MAP pricing all day at every shop that isn't out in the middle of nowhere.
  • + 7
 @Axxe: It has not been an "open" market though. Imagine you are a Honda dealership doing okay not getting rich making let's say 11% margin after all your expenses on each sale of a Honda car. Then Honda let's another dealership open just right down the street from you and starts selling them cars for half the price, they pass along the lower prices and you go under fast.

This has been the relationship between Shimano and the LBS for the last few years, and I'm glad it looks like it may be improving.
  • - 13
flag Axxe (Dec 20, 2018 at 23:06) (Below Threshold)
 @bike2850: It is a fair market. If one can deliver parts across the world for cheaper and still make a profit, it is fair and square.

Does not matter. Protectionism never will work again in the Amazon and Alibaba and Ebay age. Those who can’t deal with it will disappear.
  • - 13
flag Axxe (Dec 20, 2018 at 23:07) (Below Threshold)
 @Chris97a: If you allowed such contracts to happen to you, it is your problem. Sign better ones.
  • - 5
flag jaame (Dec 21, 2018 at 0:13) (Below Threshold)
 Help a local bike shop to stay afloat. He needs your money to pay his mortgage and feed his kids. You should be happy to pay a little extra to know that.
  • + 5
 @Sshredder

What if I don't have one? To get to bike shops it's about an hour drive for me. Even if I don't look at the bike shop prices which are ridicoulusly high compared to a big online shop, or I don't factor in my own time that I waste, just the fuel itself costs more than what big online shops charge for shipping from another country...

Also, i've had such bad experiences when I took my bike to get something done at a shop in the past. Clueless, dishonest "mechanics" everywhere.
So instead I learned how to wrench, I do all the work on my bikes and I order my parts online. Works better for me.
  • - 9
flag AMGoran (Dec 21, 2018 at 4:09) (Below Threshold)
 Are you a communist? Why should you pay bike shop tax? They should get a real job like everybody else
  • + 3
 @Chris97a: I run a mobile shop. When the time came for me to go out on my own two years ago i debated opening a traditional shop i had the access to funds to do some but decided it was a bad business decision to expect customers would pay more for goods online. My mobile shop only needs service to stay afloat and operating expenses are only 700$ a month TOTAL! I just focus on service... The industry is not a charity find a way to make it work!
  • + 3
 We only should concern for those who makes community and trail networks. This all local bike shops should do.
  • - 1
 @AMGoran: all good shops in Gothenburg have minimal markups compared even to German online shops. I buy most essentials and clothing in LBS. I also get the chance to try it there. I have only good things to say about shops in Gothenburg.
  • + 5
 @AllMountin: I hear you, but the issue here is that online shops pay dramatically less than the LBS for the product. This allows CRC and the like to sell the product for a lower price and make the same margin. Its patently unfair. Most brands do a good job of enforcing MSRP or MAP - Shimano does not. On old/non current product retailers should be able to discount as they see fit, but for current stuff the brand needs to enforce pricing.

A bad LBS is a bad LBS - they deserve to fail. But its sad when I go into one of my LBS' (I am lucky to have a few good ones) and they just tell me to buy a mech online because it's cheaper and they don't stock it anymore. That sucks when it's Saturday and a literally drive by the LBS on my way home from the trailhead. I should be able to get an XT mech at my LBS for same price it is online, open a beer, and be back up in rolling in 30 minutes. That is better for me. I get what I need faster and support the guy who runs a great business in my town.
  • + 6
 @Gregorysmithj1: I did find a way, I don't work with bikes anymore. 20+ years in that world but had to get a job with a real wage.
  • + 8
 @Axxe: yeah we did. We kicked Shimano out of the last shop I worked at, as well as other brands that would not let us compete. I think that you are just viewing from the buyers view despite running your own business.

If Shimano won't sell to LBS retailers for a price that competes with what online retailers can sell for, how is it the LBS trying to screw you over?

This is not an issue of negotiating for better contracts, this is Shimano either gouging the LBS, or Shimano not following through in protecting the businesses that have helped create and sustain the cycling market in the local areas.
  • + 2
 @AllMountin: Not to mention that all the pp I know who fix their own bikes really enjoy doing it, not just for necessity.
  • + 4
 I’ll support my lbs when it’s worth anything. If I lived in Hood River Oregon you can bet your ass I’d be in Dirty Finger every day that ends in Y throwing money at them. Having said that, up in suburbia hell WA my local shop is filled with the biggest pack of profiteering arseholes you’ve ever seen. f*ck em.
  • - 1
 @Rucker10: we had abit of that in my town, including elitist roadie shop where the owner said he wish he didn’t need to sell MTBs and MTB parts to stay in the business. To make it short, he is no longer around. There is another shop like that and they survive only because they sell skiing stuff as well. I wouldn’t buy a tube from them. Those who are doing best are those who embraced “the good vibe”. People working there are shredders, they are outgoing, volounteer at races, support races and organize events worth attending. Off course there is one giant which has the business part down to science with monitoring sales and knowing what to sell and when, but even they try hard to engage their clients in group rides and clinics.

If you want to thrive as LBS, you have to be able to offer prices not far above online stores, track your costs and profits, have a good workshop and be able to build relation with clients, an experience. Then give a sense of actual expertize by what you are doing. The last three is what online store cannot offer. This is your place to shine and it doesn’t cost much. Just encourage your workers to be good at biking and bike tech. Once they realize they are Gods for half of the clients, they will happily be more engaged. Because clients will appreciate them. And when peoplesuck your balls because you can manual, they will pay 10-20% more because all that online store has is low price
  • + 2
 @WAKIdesigns: Man you couldn’t be more right. I’ve mountain biked up and down the west coast of the states and Canada and more often than not the shops are full of elitist snobs. When I find a good one it’s precious and they get all of my money. I wouldn’t support my local shop for anything. Last time I tried to throw them a bone it was for some spokes to build a wheel. Their price was five times what they cost online. Honestly they can pound sand.
  • + 2
 I'll just buy online in the US and maybe switch to SRAM to penalize Shimano. The prices that bike shops charge are absolutely outrageous. If they really can't charge any lower because it will put them out of business, then they got into the wrong business to begin with. It's been like this since I got into biking in the 90's. I'm not bending over and paying 30-200% more so someone can stay in business fixing other peoples bikes.
  • + 1
 @AllMountin: afraid I find this true, the only job so far I've not done myself is strip and rebuild my Vivid Air, I will probably end up doing it myself but I can guarantee my immediate local or any other lbs would not do it themselves. So as it is there isn't a job I'd ever need my lbs to do, I build my own wheels, service my own forks, rebuild my own seat posts, gears and brakes are child's play. I can only see the future of lbs being places to just test ride direct sales bikes, be that you pay to test ride money back on buying and they make money that way or direct sales where have very few and far between test shops and they salaried, maybe with bonuses where on buying on the websites question asked did you test ride at x y z or not at all?
  • - 1
 @jaame: Nobody cares about what local shop owner wants. If they can’t run a profitable business without screwing over customers on prices, they should pick another business.
  • + 1
 @Axxe: You guys are so funny. The shops charge what the manufacturers tell them they have too. Be mad at them not the local shop that sells it to you at the lowest price they are allowed.
  • - 1
 @Chris97a: The shops charge whatever contractual term they accept. Can’t compete, get out of business. I could not care less about your contracts, I deal with my own.

If you rely on shutting down markets - you WILL lose, sooner or later.
  • + 0
 @Axxe: That is why up intill this change in business practice from Shimano, some shops were not stocking Shimano parts.

It is not a contract issue. It was the manufacturer screwing themselves and the local shops.

On your last point, yes Shimano was shutting down there US domestic market and they were losing. Now they have started to manage this problem they had so I think they and the shops will benefit. I hope the prices are also able to come down as well as I do not work in shops any longer so pay retail for everything.
  • + 1
 @Chris97a: Protectionism and inflating prices is not managing. It is losing. You WILL lose. You can’t shit down internet and go back to time when everyone in town had to kiss your ass.
Just ordered some parts on Alibaba. Cheaper than CRC.
  • + 1
 @Axxe: You are correct that we can not go back to a time before the internet, and if you found parts on Alibaba that are a good price cool for you. I hope they aren't fakes because I have definitely seen some sketchy fake enve stems and funny lights that like to catch fire come from Alibaba. I have also seen normal product as well so I hope that is what you get.

Don't know how the talk of protectionism is related to shops. If Shimano can actually sell to the shops at a lower price I wish they would as I am 100% certain that my local shops would pass that along to me.

Don't think anyone in town is kissing my ass, as I don't have anything to do with the bike industry currently except being a customer. I work in the woods industry.
  • + 0
 @Chris97a: I wouldn't pay a penny to Alibaba or AliExpress. They host the worst of scums. If you buy something from them, your seatpost or bar snaps, you can blame yourself. Moreover you deserve it. I saw some incredible sht from them, like carbon posts cracking when installing the seat for the first time, or cranks that don't even have faced surfaces for crank bolts, bars with uneven wall thickness, just appalling. Like my buddy buying "Rayban" sun glasses from them. I wouldn't be surprised if they didn't even have UV filter.
  • + 1
 @WAKIdesigns: alibaba is NOT A MANUFACTOR they are a platform. Im positive the company that makes sram, santa cruz, scott, ibis whatever they are all listed on alibaba. It is a network for manufactures to contact buyers thats it. You dont do your due diligence thats on you. Its like whining to a bank that your wallgoose busted.
  • + 0
 @Gregorysmithj1: you are kidding me. Buy a Santa Cruz frame on Alibaba, haha, good luck! You will need it.
  • + 1
 @WAKIdesigns: again you are showing you ignorance.
  • + 1
 @WAKIdesigns: positive the factory that makes Santa cruz (under contract) is on aliaba or 1688 and of course they aren't risking losing existing contracts by selling themselves that specific product.
  • + 0
 @Gregorysmithj1: yes you are only risking that someone sells you stuff they made working after hours. Be ause all road frame counterfeits are made up stories by chemtrails deniers. Give me a break...
  • + 1
 @WAKIdesigns: get off pinkbike and get some education! It is a platform you wouldnt just trust anyone with a PayPal account! You shouldn't just trust anyone on aliababa! You clearly have no clue how trade/manufactoring happens but go ahead and keyboard warrior the rest of the evening!
  • + 2
 @Gregorysmithj1: There likely is a lot of real product on Alibaba. There is also counterfeit, dangerous product. I've only seen the later(not bought by me) and so I think it is safe to say, buyer beware if buying on that platform.
  • + 1
 Edit *almost only
  • + 0
 @Gregorysmithj1: education to buy on Alibaba, please read that sentence again and come back to me.
  • + 1
 @WAKIdesigns: ignorance is vitue I guess.
  • + 29
 I used to play a game with Shimano parts, in which I would compare platinum S-Tec level pricing with CRC prices. In far too many cases it was way closer than it should have been.

The problem with CRC wasn’t ever that it was “cheap”, it was that Shimano did and does enforce pricing policies in North America while simultaneously not bothering with doing the same for CRC and leaving giant loopholes open. Shop costs for Shimano parts are in many cases as high or higher than CRC pricing to consumers. It’s not a shop mark up issue. Shop margins on Shimano are actually kinda terrible. We sell Shimano as a service to riders, but it’s hardly a profitable part of the business, with some exceptions.

The kick in the face for shops, so to speak, is that by letting CRC drastically undercut worldwide Shimano pricing for so long, Shimano let the perceived value of their product erode to the point where it’s now considered a cheap commodity. So they’re all stuck having to stock and sell the stuff without the possibility of actually making any money on it. Because of course you have to offer free install for parts bought at your shop...

SRAM figured it out far before shimano, to their credit. Glad to see what is hopefully one of a series of moves Shimano will make to restore confidence in their company.
  • + 6
 Many LBS owners were buying privately through CRC and mixing it with their locally sourced Shimano items. Especially chains and consumerables and then selling at the local RRP for a larger markup!
  • + 1
 shimano cannot enforce pricing policies with CRC.
  • + 8
 Who offers free install? I don't see any car mechanics offering free install for parts.

I remember some XT Di2 stuff was 20% cheaper on Jenson than S-tec plat.
  • + 6
 I wanted to buy nearly a full 11 speed XT group. Buying direct from Shimano was a 3 month wait for what I wanted. Buying from CRC was at my door 2 or 3 days later, exactly what I wanted for only 30 dollars more than absolute HIGHEST discount possible from S-Tec.
  • - 1
 Are Jenson and CRC under the same umbrella? I thought they were, since their logos are pretty similar.
  • + 4
 @jaame: CRC is owned by Wiggle. Jenson is independently owned.
  • + 1
 @Jamminator: I guess they just used the same online logo generator
  • + 18
 Walked into 3 LBS in SoCal yesterday. Not a single hi, hello, or how can I help. I’m always willing to pay a little more at a LBS If I can get good customer service. The trend in SoCal seems like quality LBS are also selling online. Times are changing. I’ll spend my money whatever way it makes sense to me , online or instore and successful business people know that.
  • + 3
 Go to worldwide they’re awesome in the shop and online. I’ve only been to the shop once and they were helpful and friendly.
  • + 0
 I'm a grab a Santa Cruz skinny in regular, take away
  • + 1
 @Krimp: yeah, worldwide cyclery is starting to steal some of my business from jensonusa. tons of items with free shipping that would otherwise require a $50 order from jenson
  • + 18
 Shimano devalued their products by letting CRC sell them for so cheap, they screwed us local dealers. We would much rather work with a company like SRAM who offers dealer protection and has our best interests in mind.
  • - 14
flag conoat (Dec 20, 2018 at 19:01) (Below Threshold)
 so, f*ck the consumer as long as you and the shop make a grip of money? lol


that's the attitude that is the leading cause of the demise of LBS
  • + 23
 @conoat: "f*ck the consumer"? Since when is an LBS trying to make money the same as f*ck the customer? Maybe you're unfamiliar on how margins work.
  • + 20
 what a lot of people don’t realize is this “mark up” everyone seems to think that dealers put on their products, isn’t what they think it is.

We buy stock for our stores and are given prices to list them at. These numbers are set from the manufacturer. They have set these prices accordingly so LBS can sell their products and keep the lights on at the same time.

When online retailers would buy in bulk, especially in different parts of the world where pricing rules are different, they would get massive discounts and have the ability to sell it for a fraction of what the local bike store could. We would then look like the bad guy for following the rules set in place from the brands that are undercutting us.

I can’t speak on behalf of all shops but the shops that I have worked for never inflated the price of a product to make a bit more on the sale.
  • + 2
 @conoat: How is selling a product at the price the manufacturer suggests f*cking the consumer? No shop I have ever seen sells products above the suggested retail price. Most shops sell below it actually, yet still above the minimum advertised price set by the manufacturer. Unlike what crc does where they buy extra components and hence are unaffected by minimum priceing because they don't by from the manufacturer. So please explain why the consumer is getting f*cked.
  • + 20
 Well good thing I only ride naked on an electric scooter, this doesn't effect me at all.
  • + 5
 Proooove iiiiiiiit
  • + 16
 Shimano has done something interesting in the bike industry by not enforcing a MAP policy and basically choosing to exit the LBS. Meanwhile Sram has enforced a MAP policy and has won favor with most local bike shops in the last 5 years. If I am remembering what my SRAM rep told me on his last vist, in 2016 Sram sold 30,000 Eagle gruppos. In 2017 Sram sold 300,000 gruppos. In 2018 they are blowing 2017 numbers out of the water. My guess is that Shimano is finally starting to feel the impact of lost sales because shops no longer support their product and lets face it, the Shimano 11 speed drivetrain is a dinosaur. Shimano recently rolled out the 12 speed XTR gruppo and soon more mildly priced XT and SLX will follow. This new system will require a new Shimano driver ad I am sure Shimano wants back in the drive train game. Eliminating ties with CRC could be a first step towards MAP policy enforcement as they are trying to regain favor with the bike shops. I would also not be surprised to see a MAP policy enforced with companies such as Jenson in the near future. We'll see what happens.
  • + 11
 Finally some people who understand the game here. Dont forget that MAP will make shimano 11spd prices go up and shimano needs new adopters for their new freehub they want to force people into choosing their new 12spd group set. It is not like shimano just realized what the crc price undercutting was doing. They were happy all along especially because it was slowing adoption of Eagle, now they want to force adoption and they think shimano 12spd is superior to eagle
  • + 3
 I often read comments about how sram's sales dwarf shimano's sales and then about how shimano's sales dwarf sram's sales.
Anyone have any links to where one could find actual numbers about volumes sold?
  • + 1
 @bicycle019: you're a good man. Thanks for putting the rubber stamp on that one. Sram is a fraction of shimano.
  • + 1
 @jaame: yeah but if you compare high end mountain I think they would be quite close in sales.

I only knew 2 employees running Shimano at the last shop I was at, and one was because they gave it to him for free, the other liked di2.

I put XT on my bike when I was not working in a shop anymore(shifting on a SRAM cassette of course), because it was cheap. Could never get use to the double up shifts on the shifter.
  • + 1
 Most people I know use Sram to be honest. Well, most people I ride with got Sram on complete bikes. The few people I know who built bikes up from parts, including me, all use XT, with some variance in cassette choice.
  • + 1
 @jaame: shimano as a company dwarf anyone in the cycling industry..helps being more than a bike brand though.
  • + 15
 6-7 yeara ago CRC was the go to. I used to get duty free shipments to China! These days CRC just seems like a photo gallery of old components that are out of stock and clothes only available in Jnr sizes.
  • + 5
 Yep, over here the German webshops completely took over that market.
  • + 0
 @cvoc: CRC became progressively over priced and the German sites came in, that being said , i used to bought on bike discount, then it started to be better to buy on bike components and now i feel like the better option is bike 24 .

yesterday ordered from my local shop a shimano 105 derailleur for my road bike to have it fast, even with discount it was 44€ instead of 34 in bike 24
  • + 13
 Who seriously gives a sh!%...
parts for cheaper in 4 easy steps

Step 1: google Shimano part you’re looking for.

Step 2: pick one of the five other sites (some in North America ) that has the same part for the same price, or cheaper!

Step 3: order part.

Step 4: crack open Beverage of choice and remember when you used to order sh!% from chain Reaction Cycles.

Seriously though just go ride and worry when it breaks
  • + 2
 The prices you find now for Shimano parts aren't even close to how cheap CRC was selling them for a couple years ago.
  • + 10
 I only came here to see the keyboard warriors get upset and insist we buy from LBS.....

Probably the same people that just did half their Christmas shopping online, most likely using Amazon Prime. The reason? Because its cheaper, in stock, and fast delivery.
  • + 11
 It's happening!
  • - 7
flag zenis (Dec 20, 2018 at 16:25) (Below Threshold)
 Sorry to hear this my fellow American and Canadian riders, I hope they will do something about it.
  • + 13
 @zenis: what about Mexican riders, bro?
  • + 8
 jajajaja
  • + 9
 I'm happy to read this, support your local shop!
  • + 5
 CRC is owned by Wiggle. They also have an OEM brand called Nukeproof that you might have heard of. So they get OEM pricing... no-one can match that. Except another OEM.

This geofencing of product isn't new. We in Oz haven't been able to order any of the SRAM or Rockshox portfolio from Wiggle/CRC or any other English, European or American site for a couple of years. Mavic and Specialized have similar arrangements...
  • + 1
 Most shimano stuff I can get from small(ish) national eshops for less than Wiggle/CRC ask for them. And none of them produce their own bikes. Magic?
  • + 1
 @Mondbiker: It might be. And it depends which nationality too. Some are more magic than others...
  • + 5
 Shimano is doing this for the roll out of their 12 speed and anticipating/ hoping it will be a hit.. Its crazy how cheap you can get a bad ass bomb proof xt group these days. They had to do something.
  • + 1
 Yeah. I suspect the "delays" on the XTR 12spd has something to do with whatever is going on here
  • + 4
 Nothing new. Shimano is protecting the US distributor. We in South Africa have the same issue with Sram - cannot buy it from CRC at all. In today's globalised world this is taking a step back IMO. If people are buying elsewhere then drop your price. Capitalism and the invisible hand and all....
  • + 5
 Yup, I just love how we are sold a bill of goods that says that a global economy is a good thing, it allows a competitive environment that enables a manufacturer to produce a product at a better price. Strange that it ok for them to have a wide open world to manufacture, but we are held to a captive market when we want to purchase said product.
  • + 2
 Yep, no Rockshox for us in Japan from CRC for over 5 years. If you haven't been geolocked out of online shopping before, consider yourself lucky.
  • + 3
 Honestly, It comes down to the distributor selling to a region (I believe Shimano has 5-7 worldwide).
The European distributor was selling to CRC much cheaper than the NA distributor was selling to shops here in NA.
Shimano NA got their knickers in a bunch and complained to Shimano head office.
If you want to "blame" anyone, look to Shimano North America not selling product to its NA clients at a price where they can compete.
Oh, and this has NOTHING to do with Trump.
  • + 3
 Not about this story in particular but I used to buy a lot of stuff from CRC until round about the time the Wiggle takeover/merger. Now, I find very often they just don't have the stuff I'm looking for in stock. A shame, as they used to be excellent
  • + 4
 Shimano North America is a separate division from Shimano Europe, and Shimano North America actually wants to be a profitable component of the bigger company. This was not possible for many years.
  • - 5
flag Axxe (Dec 20, 2018 at 21:08) (Below Threshold)
 Fuck them. Using exclusive agreements to gauge customers will never turn out good. Not in this day and age.
  • + 0
 @Axxe: If you want to f*ck companies for being profitable, you are going to start with Shimano in the entire list of companies running the world? Cool bro. They are probably the ones worth being upset at in the big picture. #capitalism.
  • - 6
flag Axxe (Dec 20, 2018 at 23:34) (Below Threshold)
 @Hand-of-Midas: CRC is profitable. Shimano is profitable. Could not care less about those who can’t deliver a better price. Let them go under. And they will. Because Alibaba.
  • + 2
 @Axxe: Sales end buddy. Look at it this way. The sale lasts for a few days and now it's over. Everything thing goes back to the original price. Do you get upset when the price of a loaf of bread is more at the grocery store because last week it was on special for 20 percent off?
  • + 1
 @yetikid: Are you being intentionally dense?
  • + 4
 In Canada, check out tbsbikeparts.com. Great pricing, super fast (most times free) shipping & the selection of parts is increasing weekly. And yes, they carry Shimano products. Support a Canadian online parts supplier!
  • + 3
 I'm not going to read through the hundreds of comments before mine but i stand with shimano. They had no back bone in NA. Hopefully now, our lbs can actually stay afloat and offer shimano products at the same margin that sram stuff is offered. I like sram stuff but i prefer shimano
  • + 1
 Hopefully better margin that sram. We're looking at less than 30 points on mountain bike products.
  • - 2
 @raddog: because 50% is retarded gouging.
30% is a much more reasonable margin.
  • + 2
 @Bahh: tell that to your mattress dealer
  • + 2
 About the only good thing about this: It will make sun-race, nukeproof, Hope, box etc. parts get cheaper compared to OEM and hopefully increase their sales, meaning more RandD money for them. Next time I need pads, I will buy the nukeproof ones from CRC rather than now overpriced finned saint pads that rattle from shimano, rotors from hope, Now just need a 3rd party company to release an SLX/XT equivalent D and shifter that can be mixed and matched at a reasonable price.
  • + 1
 I will retract the last bit, both box and microshift make Ds and shifters which are shimano 11spd compatible at the slx/xt price point. The box ones look good enough to try just because
  • + 2
 The big brands like Shimano created this problem by giving CRC insane discounts on product that they then passed along to consumers at very low profit margin. Shimano then charged the North American distributors/shops significantly more than they did to CRC. Shimano’s quality and engineering the last years has fallen quite significantly, matching the CRC pricing relative to their competitors. Shimano’s only real choice now after devaluing the brand is to offer everyone the exact same ‘cost’ regardless of volume at their now expected low prices.
  • + 2
 I migrated from CRC to Jenson years ago. I still buy from shops too but they almost never have what I want in stock. Why pay literally almost double sometimes for them to order something and take twice as long to get it? Although, even with Jenson you can't order any products from Fox, Rockshox, DVO, Chromag, etc to Canada due to dealer restrictions. Used to be able to get all that stuff. Even a simple $25 topcap removal tool from Fox...I can't order that online. I got a quote for a DVO fork from Suspensionwerx in Burnaby and it was just about double the cost compared to Jenson, and they'd have to order it in from the states anyways so it'd take 2-4 weeks to ship. Super lame. If it's not on Jenson, I find myself on the Pinkbike buy/sell more and more.
  • + 2
 Shops don't stock this stuff because it's online for what their cost is. It's a double edge sword which is why MAP and controllable pricing structure is important.
  • + 2
 I like CRC and Shimano. DHL driver says he likes the ride. Free shipping and no VAT so until just now this was the best deal ever here in Hudson valley. Security sells SRAM at similarly low cost to shops and OE but they don't have Shimano. I ran these prices by a friend with a shop when XT 8000 dropped. I suggested he order from CRC, he was aghast.
  • + 2
 Shimano has supply issues in North America. When was the last time you saw a Santa Cruz offered with the full lineup of Shimano kit? What I heard is they are unreliable and manufacturers cant get the stock they need compared to Sram, and not because they don't want to build bikes with Shimano kit. Customers want both.

How this plays into all this and global market dynamics involved, someone else might be able to explain better than I can.
  • + 2
 A bit surprising to me, but I guess just like they stopped supplying RockShox, life goes on. I admit to buying a 10spd MT786 in '15 and the 11spd MT8000 just last month from CRC. They were DIRT cheap w/ free shipping. I do most of my own simple bolt-on/tuning bike work to save money, just like I do most of my own work on my Subaru. I will say I MUCH prefer my LBS to a Car Dealership. And I count on my LBS to help me mid-season for broken spokes, linkage servicing, etc. & to do fork/shock rebuilds on the off-season. I'm willing to pay what I don't have time for, with a one year old and other life obligations.

It's also not a crime to do your own work. The biggest issue though is people buying parts and thinking they will work, or ham-fisting fastener torque, using hammers instead of the right tool, etc. A few of those things I am guilty of and have learned to either buy the right tool for the job or do all the research before making a sound purchase decision.
  • + 2
 I work at a shop and attempted to order the ultegra rx rear derailer. It had only been available for 1week and I was put on back order till November. Looked on chain Reaction Cycles and it was good to go. Decided to order it and boom at my door in 3days. How is something like this going to be felt with? Can’t get it from shimano can’t mail order from crc?
  • + 2
 I’m a big fan of my LBS. But me and my LBS would be better off if I buy my YT/ Commencal/ Intense bike and parts on line, then just give my $500 to my LBS Go Fund Me. The price difference is not subtle any more. Unfortunately for the LBS and even more so for communities that rely on sales tax retail does not have a bright future. That said I bough my most recent bike (Intense) through my LBS and they really did make me a good deal.
  • + 4
 Bummer. It has been cheaper to buy whole new 11 speed XT derailleurs instead of any of those derailleur mods for 10sp from OneUp, Wolftooth, etc.
  • + 6
 *Immediately buys 12 XT drivetrains*
  • + 2
 Will be interesting to see what follows in the UK market.. Jees I remember the working in a bike shop in the 1990s.. under one roof we sold (and lots of them) Trek, Specialized, Kona, giant, GT, Marin, Cannondale.. we had all the major brands, and TONS of Shimano. We had loads of it, stacked up out the back, and two whole walls full of it.

Dam well don’t see that anymore!

As Jim Morrison said
The futures uncertain and the end is always near !
  • + 1
 Not sorry at all for CRC I have had some ok and some shit dealings with them, they have no 1-800 number for Canada and the Live Chat is Dead, so if and when you have a problem you send an email wait 1-3 days for a response, of which they may answer one of three questions, you get a different person each and every time so you tell the same story again and again, and at the end of the day I ended up Fu_ked for duties and return shipping, and got SFA. Thank you CRC I will NEVER deal with you again. The End
  • + 1
 Most of you are missing the point!
A few years ago SRAM stop CRC and on-line shop's selling outside of there country.
Now Shimano is doing the same!
MAGURA brakes and suspension New Zealand wholesaler looked after all the warranties, now MAGURA is looked after in New Zealand by the Australian wholesaler and customers ask why to mix there bike is the wait going to be a week or more?
Because some times we have to send it to OZ wait for them to assess and send replacement.
We now just fit a new part that is supported in New Zealand.
Yes the future is one big wholesaler for the world from anyone brand but then warranties will have to wait for that one wholesaler to fix it is that the future?
  • + 1
 Internet retail is here to stay. If you are struggling financially and supporting your family I get it you want the best price you can .
Mountain biking is a luxury. Still I'm a cheap old bastard. I buy used bikes from PB buy and sell. Save thousands of dollars. But I like shiny new upgrades.
I go to my local bike shops . Ask about trail conditions , have some interesting discussion s.
Then enquire about a part I want . I ask how many people have had issues and if so what happens.
If I'm given an honest answer and I'm assured that the bike shop will support me if the product fails then I buy the part.
I'm not getting that experience on line.
Many times I have taken my bike in needing something small like a master link or a derailleur pulls, How much I ask? For a used derailleur pulley nothing! I walk up to the owner and say your are amazing for not Charging me but you need to feed your kids. I hand them five bucks.
And man do I feel good after that!
If you can support your local buisness please do so . Support your community say hello to your neighbors.
  • + 2
 they can survive on your 5 bucks?
  • + 1
 I can't get shimano anywhere anymore and many sites including bti dropped shimano years ago. I have assumed this would eventually happen, I just can't believe it hasn't happened earlier. Most companys have a Minimum Advertised Price policy, and I assume if Shimano had one at all CRC has been in violation forever.
  • - 3
 Did you try... Your local bike shop? Odds are exceedingly good that you'll find Shimano parts there.
  • + 14
 @fullfacemike: Have you seen the prices on Shimano at my local bike shop? I'd need a mortgage to buy a full groupset!
  • + 4
 @fullfacemike: I rarely find that bike shops have the part I want in-stock. To order that part usually takes another 3-5 days to get the part at an understandably marked-up price. I can order from Jenson or CRC (for that matter) and usually get the part in the same amount of time (or if Jenson - before) the bike shop takes to get the part for a discounted price. This is usually after I call 7-10 shops within a 10-15 drive of my house. It's cheaper and less of a hassle to order from local shops, from what I find. I'd prefer to go the shop and talk bikes and say weird high-pitched words to the shop mutt but garsh dernit, it just don't make no sense to buy from the local shop.
  • + 5
 @fullfacemike: exceedingly good is way off base. I’ve been to at least 5 bike shops in my area, none of which have the Shimano parts in stock
  • + 11
 Is this a good time for a "They tooooook our jerbbbbbbs!"?
  • + 7
 @fullfacemike: local shop owner.. I would never carry Shimano customers can get it 25% cheaper than I can get it though Shimano or distributors. I order in Shimano parts for customers from jensonusa it is the cheapest.
  • + 4
 CRC are a shady bunch who's sales tactics are actually illegal elsewhere. Lots of click bait and attempted bait and switch going on there. I've noticed they have violated other companies MAP policy and nothing happens, likely because they buy on huge quantities generally on close out and most companies are afraid to say boo to them. CRC operate on razor thin margins at big quantities, and offer zero service. I'd sooner not give them a dime.
  • + 3
 @Ryanrobinson1984: thats because they know it doesn't sell because folk expect it to be the same price as the gray market stuff that crc will send you in a plastic bag or cellotaped to a piece of cardboard. shimano are pissed because that stuff was never intended for the consumer market the sales of the properly packaged retail parts are hit because crc and the like are flooding the market with stuff that was intended for Taiwanese/chinese factories.
  • + 2
 @rocky-mtn-gman: ive worked at 2 bike shops before, but i do agree that online its much easier on the wallet (ive been guilty of online shopping for parts). but where LBS is needed is working on your bike, properly installing that new groupset, letting you know about some sweet trails in the area, and rental bikes!

support your LBS if your can spare a few bucks and pay a small bit more. if LBS disappear the bike community is done for.
  • - 3
 Jewpowered.....Shimano and SRAM both paired down their distributor list which eliminated BTI-USA from carrying their products.
  • - 10
flag cornichons (Dec 20, 2018 at 20:30) (Below Threshold)
 @rivercitycycles: WTF? Completely inappropriate.
Your comment is offensive and I suggest you delete it.
  • + 2
 @cornichons: what is offensive? The one about BTI-USA?
  • + 4
 @cornichons: you ... understand that he's replying to a poster named Jewpowered, right?
  • + 3
 @FLATLlNE: He is bitching because he does not realize Jewpowered is a username and not a comment / insult.
  • + 5
 @cornichons: dude it’s his username.......how can that be offensive? Maybe you shouldn’t jump to conclusions
  • + 2
 @cornichons: Not sure if joking....
  • + 1
 @Albe23: hahaha this is fun to read @rivercitycycles carry on. He must have watched the CNN special on anti semitism earlier this week.
  • + 1
 @cornichons we need you back to make fun of you.
  • + 1
 @mykel: yeah, I thought so. But I didn't want to jump to any conclusions!
  • + 3
 @FLATLlNE: yeah nah. CRC sent me a Shimano rotor that was slightly warped, complained, they sent two as a replacement free of charge. Bought my SLX brakes from them for NZD$97 as opposed to numerous LBS trying to stiff NZD$180+ out of me!
  • + 0
 @streetkvnt-kvlt: yeah, that doesn't change the fact they pull some shady crap too.
  • + 2
 @FLATLlNE: Do you have any evidence of said 'shady crap'?!
  • + 2
 @FLATLlNE:
CRC indeed do the clickbait thing, but you also kind of get used to it. If I see a pair of 5tens for 50 bucks, then I already assume they only have it in size 4 or something.
  • + 2
 @rocky-mtn-gman: They NEVER have what you need. My last bike, 5010c, I needed a hanger... that's it, a hanger. I didn't want to wait for delivery so I went to the shop I bought the bike from.... they had to order it. SMH.
  • + 2
 @rivercitycycles: @rivercitycycles: Let people be offended. I'm a jew and not offended. My username has gotten me banned on multiple mediums as social justice warriors jump to conclusions and care more about virtue and comprehension.

Peoples offense to my username is anti-Semitic.
  • + 2
 @pipomax: soo true


I'm a jew and not offended. My username has gotten me banned on multiple mediums as social justice warriors jump to conclusions and care more about virtue and comprehension.

Peoples offense to my username is anti-Semitic.
  • + 2
 @streetkvnt-kvlt: I buy for cheapest price just like you. A dollar saved is a dollar earned.

My point is more that CRC and selling for no profit predicates a race to the bottom, and once the profit margins are so low for dealers, they won't ever stock it, because they have overhead and because of taxes on inventory. At some point when you need a part CRC will be the only one that has it, and if they don't, you're screwed.

Jenson and crc have put alot of bike shops out of business, but so have do it yourselferes and EP orders and factory direct bike sellers. Adapt or die I say. But when it comes to what's in shimanos best interest to have the most of their products on shelves and available to you on a whim, supporting both distributors and dealers.....this is a no brainier.
  • + 1
 @Ryanrobinson1984: shops don't stock Shimano because why should they when crc has it below there cost. Why stick the money into inventory that's just going to sit there unsold.
  • + 1
 @JDUBKC: Do you have any idea how many derraileur hangers there are? Literally thousands how TF are you supposed to stoked everyone?
  • + 1
 @rivercitycycles: My apologies. I jumped to a conclusion and did not realize that you were replying to a user name. I should not be on the internet when drunk.
  • + 1
 @cornichons: i know but its more fun, don't worry about it.

I haven't met a Jew to date whom is offended by the assumed stereotype of thrift.
  • + 1
 @yetikid: I bought my bike there. New SC 5010c. Not years old, not a bike they don't carry... Sorry but if you cant support bikes you actually carry in stock take a hike.
  • + 1
 The older I get the more I realise that retail is just purefied shite. It seems shan but dinnae greet about the last gasps of a 20th century sector dying. People bemoan the death of bike shops as if highstreets in general aren't shafted, which they are. If you have ever worked in them you would ken. Humans are not customers which is why the whole give and receipt of customer service is utter shite. What we will all do for jobs etc is a worthy discussion, also not limited to the world of cycling and completely unaffected by this move by company selling a luxury product largely and increasingly made b robots in Japan which in the end bender will snap and turn into ocean fill. Looks like a session.
  • + 1
 I'm guessing Americans cannot buy SRAM through CRC either so theywill become redundant for mainstream parts? Can't be CRC's decision then so looks like Shimano have taken note of the pissed off undercut distributors in the US.

Any news on SRAM reviewing their strict geofencing? Heard they were reviewing it after it being in place a few years if local sales didn't pick up.
  • + 1
 Didn't Sram stop selling to CRC a while back to protect their dealer network?
There are some German sites that will not sell Sram product to North America either and looking at how much cash it takes to replace an 11 speed cassette locally is why. Not many choices once it is installed on your bike.
If the manufacturers were able to cut the middleman and sell direct to their bike shop customers, dropping the wholesale price would make a big difference to us the end user.
There is probably a huge opportunity for someone to open a mail drop/relay business to move product to North America.
  • + 1
 In regards to the whole local bike shop landscape, this is what I was recently told by a few DIFFERENT people that have worked in bike shops. And frankly, it totally turns me off them. And this is in Western BC, bike capital of the world.

I was chatting with a mechanic in a bike shop, and was discussing what bike I was planning on buying next. I was bringing up the likes of Commencal, YT, Transition etc.

As soon as the convo shifted to the direct to consumer bike brands, the immediate response of the employee was "yea many shops wont service these D2C brands, just because they are that". Some shops get mad if you bring them in.

I am sitting here thinking, wow, just because a consumer bought a bike they maybe they could afford, or hell MAYBE THEY LIKED THE BIKE! and here shops are sitting bitching and moaning, and treating customers improperly.

Honestly, I fully understand the retail landscape, its shifting and yes bike shops need to make money. But seriously shops, buck the f*ck up. Adapt or die. That is a capitalist market for you. I mean look at tech companies, the ones that have been successful? Are the ones that were WILLING to change.

Honestly, I have no sympathy for companies that feel like it is on the customer to always buy from them, because they're "Local". Sorry buds, that aint how stuff works these days.

I will gladly support shops when I walk in and feel welcome, no matter where I have purchased things or what bike I ride (I.E Direct to Consumer bikes).I buy what I can from local shops, and the ones that are ok with understanding of the ever changing landscape, and dont get a chip off their shoulders if you didn't purchase something from them. Those are the ones that I will gladly support.

The world of capitalism is a vicious one, you gotta be able to handle it if you want to run a retail store.
  • + 1
 Any shop that outright refuses to work on D2C bikes is a poorly run shop. However, expect to pay for a fair (for the business) price on service. Also expect to pay for warranty work. Shops sure as hell shouldn't be losing money by doing warranty repairs on brakes ECT. When the bike didn't come from them.
  • + 1
 Give shops think they are charities they are businesses. It's called competition and a failure to be creative in your business to make money is your problem not the customers. LBS constantly try to guilt trip customers when the solution is taking advantage of the crc environment. LBS' efforts are still trying to drain the ocean with a spoon. Thankfully the bad bike shops will still go out of business.
  • + 1
 How many bikeshop owners support their local travel agent when booking travel to interbike? Or do they buy their tickets on priceline?

Thought so. If my LBS wants my business he can stop charging me a $20 "special order" fee, on top of MSRP, for buying a bolt for my stemcap.
  • + 1
 Trump hates Shimano, he's a Sram guy:

"Trump administration tariffs to impact $1 billion of bicycle products:

In a statement US President Donald Trump announced a new tariff on Chinese goods arriving into the country.

...the tariffs will be introduced at 10 percent, before increasing to 25 percent at the end of the year.

The tariffs will affect $200 billion worth of Chinese imports, of which $1 billion is reported by BicycleRetailer.com to be cycling products."
  • + 5
 I don''t require any Shimano parts.
  • + 7
 I don't support SRAM product,each to their own I guess.
  • + 2
 @rideonjon: Unacceptable. I want to see debating, hate, and internet rage.
  • + 1
 So Is Shimano America pushing this decision? Is this response to stores not stocking Shimano product? Is this in response to loosing market share to companies like SRAM and e thirteen? Lots of questions. Is this Shimano posturing itself to sell direct to consumer high end products in the United States. Look deeper for an answer than what’s written.
  • + 1
 Yeah, they probably threatened to cut CRC off from oem pricing for Nukeproof if they kept selling their parts at wholesale prices.
  • + 1
 Grey imports have been around long before CRC became the Internet giant they are are today, I've also had formula brakes an parts that came as grey import. Wied that 99% of Shimano parts I've had from CRC have been fully boxed/shelf products.....
  • + 1
 Ha Ha its a global economy get over it. If you spend enough time dredging through the world wide intro net you will find what you are looking for at a lower price than you can buy it locally at you corner bike shop. Example I just picked up a 2019 Fox 36 fork Grip2 for $775 new in the box shipped, the cheapest I could find them locally was $900. I'm loyal to none and sworn to fun, if I can save a buck I will.
  • + 3
 "Make other nations great again!"
  • + 2
 "I'm destroying local bike shops and my community... and proud of it!"
  • + 1
 Wow the amount of whining about how bike shops are a total ripoff! Probably because they wouldn’t sell you a part for less than their cost! Then spends 15 bucks on craft beer that has a 150% markup. Lol hypocrisy at its best. Better yet I bet none of these guys has a job! At least not where they make actual money because it sounds like they are totally against profit? They probably donate their paychecks to charity i.e. other than a bike shop.
  • + 1
 Funny all the comments about how mistreated people are at bike shops? Every shop I’ve known has people that bust their asses to make a living and spoiled little shits come and think because they ride a bike they should all get pro deals? Ever tried that attitude in another industry? Try getting discounts from a contractor let’s say or an auto mechanic and see what happens? Better yet all you whiners what kind of work do you do? Wanna give me a pro deal just because I need your service? And half off on your labor? I seriously doubt it! So many people like this who want a deal and then you try to get a deal from them and it’s all “whoa wait a minute I gotta make my 100k this quarter”. That’s what it amounts to greed.
  • + 2
 Was only a matter of time. Same thing happened with SRAM products a year or so ago. I am pretty sure it is the greedy north American distribution that needs their share for the hard work that they do.
  • + 1
 My LBS owner related a story to me regarding a guy who came in looking for a certain model. Turns out that his cost from the distributor was more than the street price in the US in conversion adjusted pricing. Same for me a few years ago. I ordered 2 made is Canada Race Face chainrings from the US for the same price as a single ring at the LBS. Go figure.
  • + 1
 I haven't seen the same announcement from Merlin, Pro Bike Kit or Ribble. So are those UK outlets still able to sell North American's Shimano parts? Unlike the SRAM announcement which was for the entire EU.

If so, all this announcement is going to do is shift the purchases to those online retailers. Although they all have less stock/selection than CRC in the past...but maybe the market just opened up for them to stock more variety.
  • + 1
 Maybe it has something to do with new users road or mountain who don’t know much about Shimano or SRAM and don’t see much Shimano on bikes in their local shop and possibly Shimano has seen the light and realize they are losing out to new riders? Bike shops can make a difference in legitimizing some of the parts and pieces out there.
  • + 1
 agreed 100% on the comments here that CRC has gone downhill over the last few years. They were completely unable and unwilling to deal with an "issue" on a hydraulic brake lever set I ordered from them a few years ago. Expensive, SRAM red, HRD disc. The lever was done, and beyond repair, beyond warranty etc. 5 years old and used, raced hard, as it is intended to be. Our local distributor in Canada here HLC was amazing dealing with it, and they replaced the whole thing, no questions. They have always been like that with SRAM stuff. This is where I see the value of distribution / the local bike shop. They dealt with it even though it wasn't purchased locally. That is good service, internationally covering the product. They have created value of SRAM product by doing things that way. CRC's method of wheeling, dealing and chopping prices and also having no service plan de-values it all
  • + 2
 News Flash: CRC was, and to an extent still is, a Local Bike Shop. So sure, support your local bike shop, but don't dis someone for being uber successful
  • + 0
 I work in a bicycle shop and the problem is that we pay to our suppliers more than we would pay online ... I am not against the sale of parts online but at the minimum they should sell at a competitive price or in a few years there will be no bike shops anymore and believe me, we all need to go to a store everynow and then...
  • + 4
 Support you local bike shop
  • + 1
 Finally bike shops can actually compete with shimano product again. This is great for the industry and the families that run small town bike shops, stop in to yours and say hello!
  • + 1
 I believe my LBS is actually owned by Trek... They're cool guys and stuff, but I don't think the mom and pop places we remember with our rose tinted glasses really exist anymore.
  • + 0
 I bought my bike online because Jeff Kendall-Weed told me too. I also buy all my parts, apparel and accessories from the same online shop. I am supporting MY bike shop. Problem with bike? Bike manufacture has me covered and then some. Support my trails? I pay dues to the local MTB Club that pays for trail upkeep and expansion. I haven't stepped in a LBS in ages. Last time I did I had to fix what I paid them to fix. I am now a pretty adept mech if I do say so myself which makes me love the sport even more. LBS that caters to high-end bikes will soon be a thing of the past.
  • + 3
 the other 26 UK based internet retailers will all still sell to y'all.............
  • + 2
 No they woooon't. Shimano are Geo-blocking everyone.
  • + 1
 Very good things ... distributors companies are just here to make money on the back of the insdutrial ... it was time for Shimano to take the hand ... Amazon , CRC and the others are like the louse ...bullshit animals !!
  • + 0
 Huh, just built up a new hardtail with a full SLX groupo from CRC. The suspension bike has a spare derailleur, chain and shifter about to go on (also from CRC). Guess I'm G2G for a while here, with my value products. Future-me's problem.
  • + 2
 My feeling on Shimano cranks, brakes, derailleurs, pedals and cassettes.

In this order.

F*%k you, F*%k you, F*%k you, your cool, F*%k you... Im out!
  • + 0
 may be worth looking at if prices are still being advertised and sold in EU* under MAP pricing by CRC/Wiggle after Jan 1, 2019, then I would assume it may be due to new trade agreements that have been articulated at national levels?
  • + 2
 In case no one has checked lately, Shimano drivetrain parts are just as cheap on Backcountry.com.... and sometimes cheaper if you go through ActiveJunky.
  • - 1
 Even if true, would still rather support a company in UK then USA based (trump).
  • + 2
 @onemind123: can’t argue with you there.
  • + 1
 @onemind123: Oh yes, Theresa May is just such a great person and Boris Johnson is a role model to us all. While Trump is horrible, you can't associate a business and/or the citizens of a country directly with their leaders - over half of us (the majority) voted against him and you aren't going to be making a dent in the economy.
  • + 1
 @iamalexm: see that's your problem right there, I do make a choice to not travel to and support USA products as I will not do my part to support your leader.

If more of your citizens decided to actually go out and vote (ie make a personal choice) then possibly your leader would currently be different.

Merry Christmas!
  • + 3
 We can get Shimano through Chain Reaction/ Wiggle but nothing in the SRAM family!
  • + 3
 This change isn't just North America it is worldwide, SRAM did it a year ago, Shimano is now just following suit.
  • + 1
 This will drive buiseness to and from the IBD. Raising brand value in the United States. If you work in the cycling industry you should be excited. If you don’t. You may be disappointed.
  • + 2
 Haven't bought from CRC in a while as I was getting hit hard on duty and taxes. Stuck with supporting local online TBS Bike Parts!
  • + 2
 Yup, same here. Winds up being more expensive sometimes after duties. If I can't find locally, then I go online, TBS, MEC, etc.
  • + 2
 That's because you chose tracked shipping through a courier company. ALWAYS choose the free shipping, not tracked option. Canada Post doesn't want to act as the Canada Revenue agency on their own dime so stops literally zero packages to charge customs and taxes on. It adds a few days, but who cares?
  • + 1
 Well, I've built over 7 bikes using mostly CRC parts and a few from Jensen..It seem Jensen has got considerably better over the last couple of years anyways..That being said. I prefer shram anyways
  • + 0
 I don't really see the point of the local bike shop anymore. What do they actually offer in terms of sales that isn't available online? Servicing is different of course but there isn't actually a need for that to be at a fixed premises. There are plenty of mobile mechanics around here and a couple of bars/coffee shops with bike mechanic spaces within them. The bike sales and servicing business needs to adapt to what customers want, rather than hoping that customers will continue to support their outdated model.
  • + 0
 For all the hombodies that are fighting for this saying "thank got the LBS is saved" your starkley mistaken. What's been saved now is bad service and shady business practices. I work at a bike shop in a small town where very little product is moved off shelves (comparitave to others) and guess what...even we have adapted to the change of direct internet sales to consumers by changing sales and service strategies. We even bought Shimano from crc to make a larger profit margin on it, how about that for an idea. We now live in a globalized capitolist world, you must act fast and effective to survive. That's business, that's the name of the game.
  • + 3
 I work at a shop and bought some XT peadals from CR because they were cheaper than what we could order at cost!
  • + 1
 YES THIS /\
  • + 2
 Similar experience...bought a set of XTR pedals from CRC that cost less landed at my door than platinum S-TEC
  • - 6
flag Axxe (Dec 20, 2018 at 21:10) (Below Threshold)
 And we should care about profits of your shop owner why?
  • + 5
 @Axxe: he's making a point about how f*cked the pricing is.
  • - 1
 Buy local! Support your neighborhood. I’ve bought off crc for Shimano before and the price plus shipping is no better than what my local bike shop will change. Plus I get any helpful advise for free and get to drool over all the nice bikes they have (summit cycles Fitzroy) Smile
  • + 2
 Really tempted to try BOX for my next drivetrain. There are options without needing to run Shimano or SRAM
  • + 3
 Maybe CRC have to open facility in USA?
  • + 1
 Nothing to see here, the same think happens all over the world, like in the UK we can’t buy certain parts from some Norh American retailers
  • + 3
 As a LBS, it's about Fucking time!
  • + 2
 This is a good way to boost sales of non oem SRAM. Those $200 cassettes won't look so expensive anymore.
  • + 2
 Damn this means I'll have to continue buying from jensonusa like I was planning to anyways
  • + 1
 F chain dickheads...make sure you don't complain about anything otherwise they'll cut access to your account...☹️????????
  • + 1
 "Congratulations for winners" - CRC and Wiggle stopped selling Shimano for North & South America, Australia, Russia.

Who are the next retailers only time will show!
  • + 2
 How about we pay 1000k for a derailleur to keep shops going, everyone is happy!
  • + 2
 Good thing eBay has shimano components new and used for less money than CRC and jenson.
  • + 3
 Hell ya, Finally a win for the LBS.
  • + 2
 soo you're saying i should pick up that XT drivetrain from Jenson before prices go up?
  • + 1
 Jensonusa.com will still sell me any Shimano stuff I need. So do I really care about what some other online retailer is doing at the end of the day not really
  • + 1
 Shimano parts are now unavailable in North America. I knew shops that would order Shimano parts from Chain Reaction because of how bad Shimano is.
  • + 4
 CRC Can suck balls
  • + 1
 It is what it is, toots who jump up and down about stuff need to deal with the way it is, no amount of chest puffing and moaning will change it.
  • + 1
 Shimano parts are the bulk of what I purchased from CRC.... and most of my parts shopping was CRC. Both companies will be loosing a customer if this doesn't get fixed.
  • + 1
 Sales over with buddy. Shame that your going to have to pay normal pricing now.
  • + 3
 Love CRC! They effed up and sent me 2 frames. Thank you CRC!!
  • + 2
 I ain't even mad, but I will miss the bullshit lies customers tried to pass off to not pay the CRC install fee.
  • + 1
 Too bad... as I’m watching Brexit shh show all I’m thinking is “I bet this makes Shimano stuff even cheaper at CRC” Seemed to good to be true. I guess it was.
  • + 2
 CRC blows distributor pricing out the water because they are classed as on OEM.
  • + 1
 here in brazil we have blueclycle who sell shimano, and them make a very shit work
  • + 1
 Same thing they do with SRAM in Australia. Hope Shimano doesn't follow suit here too!
  • + 1
 SRAM stopped supplying chain reaction years ago because they broke the rules and supplied OEM parts as aftermarket at heavily discounted prices. Shimano ARE doing the same in Australia and NZ as of January, so you're going to have to start going to your LBS.
  • - 5
flag Axxe (Dec 20, 2018 at 23:02) (Below Threshold)
 @sam264: No, we will just buy direct from Asia. They can’t stop the train, it’s left the station. LBS will die unless they can live with service alone.
  • + 0
 Loser shop boys downvote truth.
  • + 1
 So is this why my Shimano stock was up today when everything else took a brutal hammering?
  • + 2
 First Sram and rockshox, now this Frown wtf CRC Frown
  • + 3
 Lucky I love hope tech!
  • + 1
 Better idea: Shimano stop SCREWING North America but selling to the rest of the world for oem prices.
  • + 1
 Hasn't the other RED brand been protecting north american customers for a while now?
  • - 2
 It's too bad that the company with the most reliable components also has to have the most unreliable business practices. I guess it's time for all of us to have to shell out a little bit more to not have our parts made out of tupperware. Shame.
  • + 1
 They may not, but I know who does. Not a huge deal to me personally. Thanks Trump?
  • + 2
 About time. Fuck chain reaction.
  • + 6
 Why fuck chain reaction, customers are able to buy nicer parts for cheaper
  • + 0
 @theman554: at the expense of every local bike shop which cannot compete with CRC's price fixing. Local shops also have to deal with this same problem with Amazon selling Garmin for wholesale price. Support your local bike shop!!!
  • - 1
 If you have the extra money to support them go right ahead. I don't have an extra wallet to throw away when buying everything I need at a HUGE mark up @Senna8730:
  • + 9
 @Senna8730: The thing is not everyone can afford local bike shop prices, I worked at a bike shop for years and labor and tune ups are most shops biggest margin anyways. You want to help a local bike ship go get your tire changed there, your shifting dialed, suspension serviced. However you don't see people yelling at park tool when they give tutorials on how to do your own work. It may suck but if more people can get into mountain biking by offering a lower price its hard to rip on CRC.
  • + 16
 @freeridejerk888: "HUGE markup" how little you know about the industry my friend,
  • + 8
 @freeridejerk888: The markup is not HUGE, local shops are not gouging consumers. Most shops will barely land around 30% markup on parts. Most shops in an effort to combat CRC are lucky to get 20% out of Shimano. Find me the local bike shop owner who is rolling in cash off the backs of his customers. I won't even get into the fact that many good shops invest back into the local riding community.
  • + 1
 @freeridejerk888: its not the shops making margin on shimano!! idk if import tariffs or what
  • + 2
 @Senna8730: Yes avg markup on Shimano is 30% if you are lucky. LBS 's can't survive on that low a margin
  • + 3
 @Senna8730: What if I'm only able to afford to ride an 8 year old used bike, and since the LBSs have all decided that nobody owns a 26er any more, the only place I can get parts OR advice is on the internet?
  • + 0
 50% isn't huge? @b45her:
  • - 1
 @Senna8730: our local shops sell everything for msrp i cant pay msrp for everything its just insane my personal self do not need a local shop for much this really f*cks the type of consumer i am i do everything myself im not willing to pay 190 for an xt brake when 2 weeks ago i could get a XTR brake shipped to my door its not fair
  • + 3
 @Dethphist: It's not the LBS it's the industry like it or not
  • - 1
 Fuck the shops that can not compete. Let them go under.
  • + 2
 @freeridejerk888: It's not 50%......and even if it was, that is not huge on any scale of retail margins. Any retailer that doesn't also have labor would never survive at a 50% GP.
  • + 1
 @Axxe: My last reaction to you. They are not allowed to compete. No shop that I have ever been a part of is selling for 1 penny more than the lowest price allowed by the manufacturer. MAP pricing, if the brand finds out you are below it they yank their product off your shelves. SRAM threatened this when we we're discounting custom complete builds as a unit, it took some convincing for them to let us keep doing it.
  • + 1
 @freeridejerk888:
Do you really NEED that XTR derailleur, or do you just want it?
Would you rather have some bling kit and send your money overseas than go a spec level down and support your neighbours & fellow citizens? Actually, don't answer that. I already know.
  • - 2
 @sam264: I would rather support people who can compete on price and merits, not with protectionism.
I am also in a business. Why don’t you support my business by taking less of my money? Why is your business more important?
  • - 5
flag Axxe (Dec 20, 2018 at 23:00) (Below Threshold)
 @Chris97a: that means you allowed such agreements to happen. Sucks to you.
  • + 1
 @Axxe: What's your business? How do you know that I don't support it?
  • - 6
flag Axxe (Dec 20, 2018 at 23:32) (Below Threshold)
 @sam264: Software. You don’t support it because you want to take more of my money than it actially costs to deliver a product. CRC is the true price. LBS prices are exclusionary protectionist agreements to prop up failing businesses at the expense of consumers.
  • + 1
 No one has a right to my hard earned. You want my money to pay your mortgage. Well guess what? I need it to pay my mortgage. Guess which one is more important to me.
  • + 3
 @jaame:
Nobody is forcing you to buy bike parts.
  • + 4
 @Axxe:
I work for an industry-leading bike shop. We couldn't do what we do without our own software developers. The difference is, rather than using software to unfairly undercut our competition by breaking our contracts with our suppliers (the way CRC, Wiggle and Evans do), we use it to make it easier for our employees and stores to sell product as close to RRP (a fair price) as we can and provide great customer service, whilst passing deals onto our customers and providing a full bricks & mortar service with some of the best bike mechanics in the world. I support your industry, but not when it's no longer ethically viable.
  • + 1
 Yes it is. Near me everything is double what you (the shop) pays@jmasse:
  • + 1
 @Senna8730: LOL hop on QBP and look at the prices... then walk into your LBS and see what the same bike is on the floor for... there is a reason QBP is not open to the public
  • + 3
 @Axxe: there is no"allowed" in this situation. The last shop I was at worked super hard to get the lowest wholesale price, but there was no available negotiation on MAP pricing. We dropped brands that would not enforce there own MAP pricing in the USA(Looking at you Intense). We kicked the Shimano rep out as they weren't willing to sell to us for for a price that we could get from CRC. We just ordered from online retailers when a customer needed something and stopped stocking Shimano, other than the lowest end stuff for repairs.
  • + 1
 @freeridejerk888: what shop is making 50 percent? Let me know because I'm going to go work for them!
  • + 1
 @jcav5: yeah 50 percent margin on a pair of sunrace twist shifters that retail at $20 a set. Shimano and sram are 30 percent. Maybe 35 if you're Lucy. Trust me I'm on qbp ordering parts for stock/repair everyday for the shop I work at.
  • + 1
 Every shop near me. I live in a very wealthy area. All do this. Not just one @yetikid:
  • + 2
 @Senna8730: are we not in a global economy? I can’t remember the last time I stepped foot in a bike shop! I do business with an out of state bike shop who gives me a fair price on parts......not as cheap as CRC. I do all my own wrenching. Plus I live in a small town and the bike shop downtown deals in the secondary market and services bikes from Walmart.
  • + 1
 Loser shop boys downvote truth
  • + 1
 @sam264: You are wrong. If Shimano and CRC has been making money, that is the fair price. Everything else is an attempt to stop the globalization train. Hop on or get run over.
  • + 1
 @Chris97a: Losers.
  • + 1
 @Axxe: Be specific.
  • + 1
 @Axxe: what kind of work do you do?
  • + 1
 @Axxe: loser IT nerd downvotes sustainable business practices.
  • + 1
 @sam264: probably because they sell parts for cost and give half off on their ridiculous hourly rate?
  • + 1
 Now that you are done with your circle jerk - you are losers because you will lose this one. No, protectionism will not save you.
I earn multiples upon multiples of bike shop employees as we don’t rely on screwing our customers will exclusionary market agreements.
So, I laugh in your general direction while ordering from Alibaba.
  • + 1
 @Axxe:
You do what you want and think what you want, in the end if your out on a bike and having fun that is great. Just don't complain if anybody is ever undercutting your prices and eating away at your customer base using pirated software and personnel living in a developing nation. Wouldn't want to be a hypocrite.

And watch out for fake parts there on the Alibaba.
  • + 0
 @Axxe:
You're probably the type of shitty customer that complains about paying to have the brake pads that you bought online fitted, right?
  • + 3
 But am I gunna?
  • + 1
 CRC don't sell Sram in my part of the world. A) Hello AliExpress. B) Oh that's right I mostly prefer Shimano.
  • + 3
 What about sun race?
  • + 1
 yeah... and what about FOX ? you can't buy anything from USofA if you live somewhere else ....
  • + 1
 I imagine the Watson family who sold CRC to Wiggle In 2016 are pretty stoked to be out of the game now.
  • + 1
 CRC isnt exactly cheap anymore? All my gear now is bought in Germany. I might have to wait 3/4 more days but who cares.
  • + 2
 Always a fan of keeping local IBDs in business.
  • - 2
 You can thank all the smaller NA dealers who cried to Shimano about CRC and their volume getting an unfair pricing advantage... there was never a chance Shimano was going to lower prices for the smaller volume retailers doing the crying so, in the end, they just fucked the consumer with their tears.
  • - 2
 This is such f ing s hit
F shimano
Chain reaction has been below cost on all shimano stuff
Plus free shipping and also had product months before shimano north America

I hear it's like 3planes full of shimano to crc fir each palet for north America and they come in new boxes only reason bags is if to condense shipping as shimano boxes probably arec20% cost of component
Way to completely destroy dealers and then now try to stop the flood
I Will miss the 2 hour conversations with people to pick out their groupsets online Jesus
I also love how brake pads for shimano are $50 yet the entire brake is 99 Lol

At least CRC has inventory
good luck
Too bad I like to get things for customers not deal with bs and channels of shit
Sorry no ice tech rotors until March
  • + 1
 If you represent a shop I’m surprised by your language
  • + 1
 Needed pads and discs for Shimano Zee's. LBS didn't have them, but CRC did. Bought from CRC.
  • + 1
 Better stock up before the year's end.
  • + 1
 Now they might start stocking them! This is good news.
  • + 1
 I wonder if CRC's sister company, WIGGLE, will do the same, still, there's always bike24.com
  • + 1
 Hope this is not like CRC being banned from shipping SRAM parts to Hong Kong.
  • + 1
 Jenson USA has shimano stuff for cheaper so doesn’t matter
  • - 3
 Get over the LBS dribble...in 5 years the bike shops will be all but gone...perhaps a handful will remain that strictly offer repair and consumables (tubes, tires, bar tape...etc.) Online is here to stay and be the only choice for consumers. Brick and Mortar can't compete with their existing cost structures. I wouldn't be surprised if Amazon is the largest bike shop in the world... they may even be behind this. Or possibly there's a big Shimano announcement coming in January from Shimano NA.
  • - 3
 Ha Ha Ha!! It's so true; I love supporting local but with pricing and knowledge online, I literally go into Bike shops just for the idea of supporting them. I usually know more than they do, better at working on my bike, and have to put up with some punk with attitude. To make matters worse, instead of doing something about it, they get pissed off and blame their customers for their shop failing.. One of the largest bike shops in North Texas had a manager that was clueless on what brand of bike I brought into his shop. He pronounced my Ibis HD3 as "Ebis"
  • + 6
 @utley06: The horror.
  • + 5
 @utley06: thats probably just the texas drawl. e-bis...
  • + 1
 I will just order on Alibaba. Good luck regulating that.
  • + 1
 Now quit your bitchin and go buy some stuff from a local business.
  • + 1
 ayyyyy this is craaaazy man
  • + 1
 Thanks Brexit - oh wait we can still buy shimano here.
  • - 3
 www.aliexpress.com (Chinese EBay) Get New Shimano Parts there for cheap to the USA. Cheaper than eBay. Get the new XTR 9120 4 piston brakes for $399. Full XTR M9100 4 piece Groupo for $599 to the door. Just takes 2 weeks to arrive.
  • + 1
 And good luck ever having to warranty something!
  • + 1
 Cheap shipments from China will end soon since the US pulled out of the UPU Universal Postal Union that was subsidizing China’s rates into the US.
  • + 1
 Sooo..... buy what you will need while you can?
  • + 1
 Fuckers! CRC is dead to me, no more Sram, Shimano.
  • + 1
 No big deal. They are in UK. Plenty of shops in US sell.
  • + 1
 Why didn't your LBS's buy stock from CRC to be more competitive?
  • + 1
 Where’s Pricepoint when you need them?
  • - 3
 Another dead business model trying to guilt consumers. Progress or die. Could really care less myself. Not my job to support companies cause there local, we live in a global economy, you're money spent supports someone locally somewhere.
  • + 7
 Great attitude
  • + 3
 mikegrooler: kook
  • + 1
 *their
  • + 2
 Does it really?
  • + 1
 @Senna8730:Sorry, no attitude just fact. I guess you buy all your music from a local music store? Business models change, had shops seen the writing on the wall a decade ago and started to shift to online sales they could have possibly saved themselves from all this. It's a small possibility but one that would have been worth the effort considering how the sale of just about anything is made these days. Damn near every industry that has fought the online sales model is struggling to keep up. Hell, I can buy the same car from a local dealer through there online sales department and save upwards of $5,000 cause there trying to move volume to boost there numbers and clear the lot for more product. This could be a really good topic for an article, theres pro's and con's to discuss as well it would be nice to hear a legitimate 2 sided conversation about this subject. Not just a bunch anonymous people talking shit trying to validate their opinions. I personally enjoy having reasonable conversations with people who have different views on any subject, it's how things move forward and we learn to see differing sides of a subject.
  • + 1
 Since the takeover from wiggle they've gone to shit.
  • + 1
 sucks to be in north america. . . again
  • + 1
 I guess I’ll buy XO1 instead of saint
  • + 1
 Jenson's cheaper anyway. I'm ok with that.
  • + 0
 So what do shops do to substitute the components earmarked for the gray market? Are they installing lower spec
components?
  • + 8
 As I understand it, CRC and their ilk buy OEM equipment in bulk as they are have supply terms as a bike builder (the various own brand bikes they supply). They then sell any 'spare' components they have at the end of the bike build production run. Historically this was at the end of the season, hence why so much previous season spare parts were always available from these sites but in recent times the envelope has been pushed and it is current season parts that you can buy almost as they are released.
The arguement from small bike shops was that they cannot access the wholesale terms available to the likes of CRC, even via buying groups not just because the likes of CRC have buying power but because they were exploiting terms designed for bike builders to undercut the market for spare parts.
  • + 2
 @Puddings: SuperGo use to do that back when they were operating. Shimano should have put a stop to it along time ago.
  • + 2
 @rivercitycycles: you still have to deal with amazon, eBay, Jensen, and competitive.
  • + 1
 On one hand I would ask, does shimano even care? Sales are sales at the end of the day.

On the other hand, I saw a facebook article a couple of years back in which Sram was making a claim that someone was making counterfeit rockshox forks and selling them on the cheap. A lot of people on that thread who work for bike companies said it was actually genuine rockshox that had been supplied to oems for bike builds. Excess supply that these companies had kind of been pushed into ordering in order to access lower own spec prices. In other words, Sram was incentivising them to make excessive orders, and then crying foul when that excess product inevitably hit the market.
  • + 0
 We should just all buy SRAM Guides and live happily ever after bleeding our spongy brakes every month!
  • + 2
 Well, thanks?!?!
  • + 2
 Greed
  • - 1
 got told this by the shimano rep a week or so ago, about time too. no more buying oem overstock for pennies and supplying them is plastic bags for you crc haha.
  • + 1
 Fox does the same thing with European Customers...
  • + 1
 Do I 'have to' or 'should' I or 'some other option' - support LBS?
  • - 1
 I have such a like for the Shimano company. They've been in the game for almost a hundred years, it's obviously not their fault.
  • + 1
 The real news here is people still buy Shimano?
  • + 10
 Zees are still and always have been the best brakes out there for the price.
  • + 3
 wait, people pay for SRAM?
  • + 1
 Blame trump Blame Brexit Blame for blames sake
  • + 1
 Bike shops complain and the consumer loses , yay.
  • + 1
 People still pay full markups?
  • + 2
 This is great!
  • + 0
 Buy local, we install parts groups bought in store half price labor, and charge double for anyone bringing in CRC parts.
  • + 3
 I install my own parts and live a long way from an LBS. I like having something delivered to my door. Is that so bad?
  • + 1
 That’s one way to slowly lose customers and go out of business. Example 1-A of why a lot of LBS are going under.
  • + 1
 @woofer2609: no absolutely nothing wrong with that. Not everyone has a local shop they can go to. However, don't expect to get deep discounts and on Shimano parts anymore since this was drastically hurting shops which are crucial for bringing new customers into the sport. Which consequently allows for more sales to be made.
  • + 3
 @stevemokan: Example 1-A of what? Charging a fair rate for labor? Bike mechanics labor is far undervalued compared to just about every other industry.
  • + 1
 Not only North America.
  • - 1
 It was cheaper from Germany so this doesn't change much for those that knew where to look.
  • - 2
 Wiggle CRC own Bike24 as well.
  • - 1
 @KiwiXC: bike-discount.de is where I have been getting Shimano when I need it. I checked yesterday and you could still checkout with a Canadian address.
  • + 1
 The problem with Bike24 and Bike-Discount.de is a mandator 25Euro shipping cost, regardless of size of order. And it isn't the same DHL Duty Prepaid option as CRC. You WILL be charged the courier's brokerage fee, advance fee, as well as full HST upon import.

CRC had FREE shipping at $80 CAD. Shipped through Postal Service, very low chance of taxes/brokerage charges if you're smart with the size/value of your order. And an amazing DHL prepaid option.
  • + 1
 Finally!
  • + 1
 About fucking time.
  • + 0
 Time to Boycott Shimano and buy SRAM!
  • + 1
 Damn I really wanted my stuff to work
  • + 1
 Peace out CRC!
  • + 1
 it's not about CRC, but Shimano policy... the same, you can't buy any FOX stuff from USofA if you live somewhere else ...
  • - 2
 SRAM for life !.
  • + 4
 Nah son
  • + 2
 Sram for one season, till its worn to shit an needs replacing
  • - 2
 Thanks trump
  • + 4
 Don't thank Trump. This shipreck has been on the horizon.
  • + 1
 Haha beat me to it.
  • - 1
 GO HOME RED COATS!!!
  • + 0
 That's what (some of) the Nor'n Irish said too.
  • - 3
 Being based in Ireland and avoiding corporate income tax is a pretty good strategy.
  • + 3
 CRC are based in Northern Ireland and operate under UK tax laws
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