The rumor mill went into overdrive when the Athertons and GT announced a parting of ways earlier this week, but it has now been confirmed as to what machines we'll see Gee, Dan, and Rachel on in 2016 and beyond: all three will be riding and racing on Trek bikes. The Athertons have signed a three-year contract with Trek as the title sponsor while they retain ownership of the license and management of the team. The outfit's name will be Trek Factory Racing (it was called Trek World Racing in the past), and it will also include young gun Taylor Vernon, the junior who raced under the GT banner with the Athertons over the past few seasons.

That means we'll see Gee and Rachel on the Session, a bike that Trek has been developing since 2008, with Trek strongly denying that they'll be pursuing a new design. ''They’ll be racing on the Session that everyone already knows. While the 2008 Session and 2016 Session share the same name, the bikes are radically different,'' Travis Ott, Trek mountain bike brand manager, explained when I asked if the Athertons might have a hand in something completely new as they did at GT. That's not to say that we won't see changes, however, with Ott going on to say that the Athertons will be working tightly with Trek's California-based Advanced Concept Group: ''Suspension is a big deal, and we’re taking full advantage of this to refine existing offerings and test some new ideas." It certainly won't hurt that the Athertons and FOX have a long and cozy relationship, as does Trek's ACG branch.

Trek is obviously excited to have the super siblings on their bikes for at least the next three years (and possibly longer), but we thought it best to reach out to Athertons to get their take on the new partnership and what it might mean for them in the future.


   How many years have you signed with Trek for, and are there performance bonuses penned into the contract?

Gee: The initial contract is for three years which is how it was when we joined GT. We set a minimum term of three years because that gives us enough time to really get under the skin of a bike, to give our feedback, test the results, and race the results. We are all passionate about the bikes, about the progression of the bikes, and there’d be nothing worse than getting a bike perfected and then watching somebody else ride it to victory!



   It won't be just the Athertons on the program, though, will it?

Gee: We’re stoked that we are going to have another season with Taylor Vernon - it was really important for us to be able to keep on guiding him as he settles into the elites. The move up was hard for him last year, he’s said as much himself loads of times, but we think he’s got a lot more potential to show.

Rachel: Watch out for more from the Atherton Academy over the next season and next couple of seasons. We want to bring on new talent, and we’ve had some pretty awesome success already... For Tay to come back from a crash like he had to take his first World Cup just a year later shows he’s got proper guts.

Dan: Yeah, the first edition of Atherton Academy did pretty well, with a World Cup win for Tay and Martin Maes proving himself a total phenomenon, Junior World Champ in enduro and then mixing it up with the GC to take a podium this year. I think people forget that he’s still a junior. We loved it when he took the downhill World Cup at Fort William two years running - that made people sit up for sure!
Atherton Racing in Wales United Kingdom on the 04 November 2015
Taylor Vernon is following the Athertons from GT to Trek.

Rachel: This year we are going to keep on supporting Kade Edwards through the BDS Series, and I’m also actively looking for a female rider. I think it’s important for us to have other riders around, we’ve all been racing for a long time and watching the way the youngsters attack a course and progress so far so fast is inspiring.



   It's common practice in some circles for an athlete to test a prospective sponsor's bike (or motorbike, car, etc.) before signing a contract. Did you spend time on the Session before you committed?

Gee: There’s no way that we’d sign a contract without testing the bikes, but due to contractual reasons we can’t talk about it now. What I will say is that I think that all of us respond well to change, so we are stoked to get started.

Dan: Yeah, my whole riding life has been about progressing the sport and change helps that progress. It can be uncomfortable to step into the unknown, but it’s far outweighed by the potential benefits.



   A World Cup racer is obviously going to be extremely quick on any bike, but how much time do you believe being on the right bike for you really counts for?

Gee: At the level we ride, only total confidence in your bike is going to allow you to put it on the line to the extent that’s necessary to win a World Cup or a World Champs. The GT Fury is an awesome bike that's carried me to three World Cup victories and a World Championship, and Rach has had two World Champs and about seventeen World Cup wins on it. Those are great results by anybody’s standards, but this is a new chapter, and I’m stoked to get my hands on the Session.



Atherton Racing in Wales United Kingdom on the 04 November 2015
  Dan will be racing select EWS events aboard the Remedy and Slash, as well as building some over the top tracks.


   We saw you heavily involved in the development of the second-generation GT Fury. Is this a process that you enjoy, and should we expect the same sort of approach with Trek?

Dan: Yeah, we’ve all been very involved, Gee and Rach with the Fury and me with the Sanction. It’s a process that we enjoy, and we’re really looking forward to working with Trek to develop the Session and the Slash. Trek’s Race Shop is rad; they can turn around a prototype in two weeks, and they’ve shown us how important rider feedback is in that process. That was an important factor when we were considering the move, and we’ve always wanted to put our own touch on a bike, to get under the skin of the product and make adjustments to suit our riding styles. It’s a big thing for us.




   Who will be the key suppliers for the team when it comes to drivetrain, suspension, and brakes?

Rach: We’ve been working with Shimano forever, and we are totally confident on everything they give us - that won't change. Similarly with FOX, and I don’t really understand how, it is that they keep coming back year after year with a better product. None of us do, but we all have complete confidence that the suspension we’re riding is going to be the absolute cutting edge.


bigquotesWhen I get into that start gate, the feelings are as intense as they were when I was 15 or 16 and racing Dragon Downhills. What has changed, of course, is everything around the race. We have an awesome support team, great race set-up, and the sport has exploded in popularity, which is something we're real keen on helping to promote.- Gee Atherton


   Have you tested and will you be running Bontrager tires for the 2016 race season?

Dan: Again, that’s something we can’t talk about much yet because of where we are at with Continental and Stan’s. I can say that it will be a huge wrench to part company with those guys. We’ve worked with the guys at Stan's for two seasons officially, unofficially a lot longer, and Continental for five years. We’ve enjoyed great relationships, and we’re parting on the best terms and with pride in what we’ve achieved on both sides.



   Gee, you're going into your 15th season on the World Cup circuit. How have your feelings about the sport changed since you first lined up in a World Cup start gate back in 2002?

I’m not sure it will ever change. When I get into that start gate, the feelings are as intense as they were when I was 15 or 16 and racing Dragon Downhills! What has changed, of course, is everything around the race. We have an awesome support team, great race set-up, and the sport has exploded in popularity, which is something we’re real keen on helping to promote. Red Bull do an awesome job of getting the race coverage out there, but there’s also the work that Rach has been doing with the mainstream media and our own moving image projects - that’s a big part of what we do here. Watch out for some rad Dan Atherton builds later this year.


Atherton Racing in Wales United Kingdom on the 04 November 2015
  Rachel has won a ridiculous twenty-six World Cup races, a tally that will surely keep growing during the 2016 season.


   Rachel, does having such a commanding performance in 2015 make the off-season easier? Or do you feel like you need to increase your efforts even further to make sure you stay at the front of the pack?

I’m never going to have an easy off-season! The women riders are getting faster every year and after racing for so long only the win feels acceptable to me, so I know that I’ll have to work hard to stay out in front. I’ve never won all seven World Cups or consecutive World Championships, so that’s a huge target for me.



   Dan, will we see you at some (or all?) of the EWS races in 2016? And if so, did you spend time on a Remedy before signing a contract?

The full schedule for 2016 is still to be confirmed, but I’ll definitely be putting in an appearance at some of the Enduro World Series events, as well as focusing on some exciting new building and moving image projects, so people won't have to wait too long to get a look at the new bikes in action. I haven’t been able to ride since I fell testing Hardline - I broke my scapula in three places - but that doesn’t mean that I haven’t done my homework. The bike has served Justin Leov well this year at the EWS, and I can’t wait to get my hands on it.






What exactly are Trek getting by putting the Athertons on their bikes?

The obvious answer, besides a whole lot of talent, is a two-pronged winning machine in the form of Gee and Rachel, who have an astonishing thirty-four World Cup downhill victories on their résumé, as well as a handful of World and National Championship jerseys spread over the years. Rachel is responsible for a ridiculous twenty-six of those on her own, which, despite numerous injury-plagued seasons, gives her a win percentage somewhere around Michael Jordan's Chicago Bulls team. For reference, Greg Minnaar is the winningest male World Cup racer with only eighteen wins over the last fifteen years of competing. Gee hasn't been quite as prolific, but his eight World Cup DH wins aren't anything to sniffle at, and the same goes for his World Champs performances. Sure, Bryceland, Gwin, and Minnaar have been ticking off wins more recently, but Gee is always close enough to them that it'd be silly to assume he couldn't put together a dream season.

Older brother Dan has a long history of racing behind him as well, including podiuming at World Cup downhill events and winning World Cup 4X races (remember those?), but it's his digging prowess and jumping skills that have made him a fan favorite. Once a racer, always a racer, though, so don't be surprised to see the elder Atherton show well on the 2016 EWS circuit in between building ridiculous things to ride.


Atherton Racing in Wales United Kingdom on the 04 November 2015
FOX and Shimano will continue to support the Athertons, but look for them to be running different tires next season. Bontrager rubber would be the most obvious answer.
Atherton Racing in Wales United Kingdom on the 04 November 2015
Dan's plans for 2016? Probably more insanity like the Red Bull Hardline.


On top of the ability to win, Trek is also getting a very marketable package. Their 'Atherton Project' series has roughly ten zillion views here on Pinkbike, and it's been one of the most popular web series in recent times. There's something about a team of successful siblings and their backstory that makes for much more interesting viewing than another World Cup guy's three-minute long video that looks like it was filmed on a potato. The Atherton Project was a quality series that gave the viewer actual insights into the life of a World Cup pro, which is why it was so successful, and I wouldn't be surprised to see a similar Atherton-based series debut in the near future. And let's not forget that Gee even made an appearance on the BBC's Top Gear, which is one of the most watched television series of all time. That sort of crossover to the non-cycling world is nearly unheard of and is of incalculable value.



What are the Athertons getting by signing with Trek?

Changing bikes is a big deal for someone who's counting tenths of seconds on any given weekend, and while Rachel is likely hoping and working towards carrying the momentum she has into 2016, Gee will surely be looking at the change in scenery as a new beginning after a winless 2015 World Cup season. The last time he stood atop the podium at a World Cup downhill event was in Cairns, Australia, in 2014, which was his sole victory that year. The large majority of racers would be fill-their-pants happy to call Gee's 2014 and 2015 season's their own, but Atherton spent much more time spraying champagne in the years prior to that and he'll be looking to get back in the habit next year. Likewise, Dan will be hoping for less time recuperating from injuries and more time holding onto both a set of grips and a shovel, and we could see some absolutely mental things in 2016 if he manages to do that.

The Fury and Sanction are badass bikes, bikes that were developed by and for the Athertons, so I don't believe that their GTs were holding them back in any way. But there's something to be said about a new bike and a new sponsor that's certainly going to stoke the fire that already burns under the Athertons' collective asses. The siblings have all been around for many years now, so you know that their competitive side will be doing everything possible to say, "Hey, we still got it."


Atherton Racing in Wales United Kingdom on the 04 November 2015
  Trek isn't just in it for the racing, as the Athertons are a marketable bunch that have crossed over into mainstream media well.


And how do I see it? You'd have to be an idiot to think that Rachel won't continue dominating, so I see her winning a handful of races and taking another overall title home with her. Gee is the real question mark, however, as the field is faster and hungrier than ever before. Bryceland and Gwin have both stepped up their game since Gee was taking wins on a regular basis, and it will be no small feat to usurp the consistent American. Think of the story if he did, though: Gee returning to the top on the same bike, more or less, that Gwin had his most successful years aboard. I don't see Gee dominating in a Gwin-like fashion, but I am going to say that he will win at least one, maybe two World Cups in 2016, which would put him on contention for the overall.

Whatever happens, the merry-go-round of racers switching teams during this off-season is going to make for a very interesting 2016.


MENTIONS: @redbullbike




384 Comments

  • + 409
 Just me who thinks it should be illegal to put white lowers on that bike?
  • + 62
 Yeah but im just relieved they're sticking with fox and shimano
  • + 60
 It matches the Trek logo pain. Doesn't look bad
  • + 40
 I think it actually looks better! Just different tastes.
  • + 224
 A well written article on mtbs fastest family switching teams and top comment is about the colour of the forks, which actually look fine. Who gives a f*ck?!
  • + 22
 Bad day?....
  • + 57
 If you have the World Champ stripes on it (and actually are a World Champ), it is allowed. Otherwise, not so much.
  • - 26
flag Gnarlydrops2219 (Nov 11, 2015 at 8:06) (Below Threshold)
 i agree tho , makes the bike look dated looks like its from 05
  • + 60
 "Yeah, that 2016 Trek Session 9.9 totally looks like it's from 2005." - said no one ever.
  • - 13
flag Gnarlydrops2219 (Nov 11, 2015 at 8:15) (Below Threshold)
 dirtworks911 , nice name btw ...
  • + 0
 psyickphuk you gave enough of one to comment...
  • + 13
 Gee that looks like a session, Trek is now unstoppable. Gee on a session is dangerous. Best move yet, says happy Trek owner.
  • + 7
 Trek had no Fox 40 in stock, so they took the white out of the old Fury. True story!
  • + 4
 Looks like a.... Atherton
  • + 1
 TREK decal is white so white lowers recommanded I dont like it but it's legal anyway
  • + 2
 Gee..They really look like sessions..although someone really needs to slash the white lowers to fuel the crowd and remedy the situation quick
  • + 0
 @Jack-T-Media... looked better before
  • + 4
 @jack-t-media is my new hero
  • + 3
 @wolf-amongst-lambs i agree. sometimes youve just got to do stuff for shits and gigs
  • - 37
flag KeyboardDHiller (Nov 11, 2015 at 18:56) (Below Threshold)
 Dan is on the team because of his last name.... Other than that wtf
  • - 3
 Red lowers would look better than black or white. They should do that.
  • + 2
 am I missing something?
  • + 1
 Purple with Flo orange stripes lowers would look better than black, white, OR red... ball's in your court, Jack-T-Media
  • + 1
 Challenge accepted. Give me a couple of days
  • + 1
 How bout some zebra stripes
  • + 4
 @wolf-amongst-lambs took a bit less than a couple of days... www.pinkbike.com/photo/12887849
  • + 1
 Jack-T-Media has TWO heroes now!!!
  • + 3
 Like I said, red looks awesome. I hadn't considered zebra or tiger though. It could be good.
  • - 1
 All they are missing is the Blue for the Red white and Blue!! Murica
  • + 3
 There are a lot of countries with red, white and blue!
  • + 3
 red white and blue. straya!
  • + 1
 I couldn´t find any comment of it, but is Dan back to downhill?
  • + 1
 i dont think so, sounded like hes still sticking to ews
  • + 364
 Someone needs to give Dan a shovel sponsorship. All these photos he's modeling a un branded shovel, such a wasted opportunity.
  • + 64
 Does mum even know he took her d-handle out of the garden shed?
  • + 39
 I'm pretty sure the Athertons are sponsored by Silverline tools and that's definitely a Silverline spade/shovel. You can tell by the blue hue
  • + 83
 For real? Shovel sponsor? Tissues awesome. Athletes these days get sponsored for everything.

I'm on the john right now and my crap is being sponsored by Toto toilets, Charmin paper products, Nokia phones, and pinkbike.
  • + 6
 I wouldn't want to show the logo as Silverline tools are pretty cheap and shit. I wonder how many shovels Dan gets given per year as he must break 10 a day doing all that digging Wink
  • + 14
 @qduffy , I hope you washed your phone you filthy animal
  • + 32
 I have four months of snow shoveling ahead of me and I want to know what brand of shovel to buy sitting here on PB in my Semenuk underwear.
  • + 5
 Ha! @qduffy, I'm currently sponsored by Kirkland paper products, but otherwise the same roster. That made me laugh out loud from the bathroom. Nice.
  • + 1
 @mitchparsons
  • - 1
 Which shovel is the most Enduro? That's the only one I'm buying.
  • + 20
 @qduffy, Haha! Nokia? How long have you been sitting on the john?!
  • - 26
flag KeyboardDHiller (Nov 11, 2015 at 18:56) (Below Threshold)
 Dan is on the team because of his last name.... Other than that wtf
  • + 3
 Wait!!?? You've got Semenuk underwear??! I want a pair.
  • + 6
 @KeyboardDHiller Dan, Gee and Rachel are one of the biggest influences my sister and I had to start downhill. Because of his influence, I started digging my own trails this year and am now realizing that you can turn a tiny mound of dirt into a beautiful rounded berm. He might not be the fastest downhiller but he's Dan.
  • + 0
 How did you manage to steal Brandons underwear.....?
I'm interested in getting some limited edition Kaitlyn Jenner used panties
  • + 3
 @deadbeat They're sponsored by Silverline tools, I delivered two pallets of Silverline tools & equipment to the Atherton HQ this week. Was so cool getting to go there and getting to see the dirt jumps Dan created
  • + 0
 I laughed harder at that comment than I probably should have
  • + 161
 Perfect for sessioning dans jumps. Just the ticket for them
  • + 120
 Hopefully the remedy Gee is looking for
  • + 98
 He's obviously looking to slash those times in half.
  • + 34
 I bet the premium trek prices won't be Slashed tho!
  • + 67
 This should fuel some more wins for the athertons
  • - 74
flag Rhett5833 (Nov 11, 2015 at 6:14) (Below Threshold)
 Stop spending money on fuel and grab yourself a Fuel then!
  • + 37
 Gee I guess everyone wants to look superfly riding XC.
  • + 23
 Gives them a new Boost I guess......
  • + 44
 I hope we don't see Gee growing a Stache any time soon...
  • - 38
flag will-oddy1 (Nov 11, 2015 at 6:47) (Below Threshold)
 Looks like a session
  • + 5
 well they will definitely be riding at a procaliber level
  • - 10
flag fercho25 (Nov 11, 2015 at 7:10) (Below Threshold)
 la madone Raquel will domane the races.
  • - 14
flag dumpsterdiver1 (Nov 11, 2015 at 7:13) (Below Threshold)
 Gee needs to grow a stache now.
  • + 6
 After moving away from GT, Atherton Racing could be facing sanctions all year.
  • - 15
flag scapegoat2010 (Nov 11, 2015 at 8:21) (Below Threshold)
 Finally Rachel has a bike she can session!
  • - 6
flag flyr (Nov 11, 2015 at 10:37) (Below Threshold)
 GEE, GT must be a mad one, Trek always had the right remedy to slash competition.
  • - 6
flag racerfacer (Nov 11, 2015 at 10:40) (Below Threshold)
 This will surely be a Boone for the careers of these high X-Caliber athletes and I hope they keep going like a reliable Diesel! These guys are real Bruisers and hopefully the transition process is Liquid and they can Pilot their Rigs to Victoire.
  • + 13
 What, no comments about Rachel being a Lush?
  • + 31
 id like to bontragher!
  • - 3
 Ha ha !!
  • - 2
 oops
  • + 107
 Maybe they could have put just a tiny bit of effort into making it look like they hadn't all just got the shirts out of a packet - "Here guys - put these on - hold this bike - the cheque's in the post". Click.
  • + 21
 This may sound obvious but when you start a new job you often get a new outfit. They are hardly going to be rocking their gt gear are they
  • + 9
 ^ too much common sense posted there
  • + 2
 @randybadger - it's not about that, it's about putting some effort into like, ironing them, look how crumpled Dan's t-shirt is
  • + 1
 I felt the same way. Someone get that guy from above to crop some GT and ONE Ind. logos on there.
  • + 2
 It probably took more effort getting the gear and setting the shoot up before the word was out and all over the media.
Anyway who irons biking kit??
  • + 104
 "While the 2008 Session and 2016 Session share the same name, the bikes are radically different" Still looks like a session...
  • - 4
flag pigit77 (Nov 11, 2015 at 13:50) (Below Threshold)
 I don't get the "looks like a session reference" as I just joined PB this summer, anyone care to explain? Thx!
  • + 1
 Its a meme. Mostly because a lot of bikes have very similar layouts to the session (off the top of my head, the Norco Aurum and the newer Kona Operator come to mind)
  • + 1
 @laxman2001 lol ok thanks, I saw people saying that since I made an account here and I was genuinely confused. Lol makes sense now. I guess that just means "sessions" work. Haha
  • + 9
 Even you look like a session to the common pinkbike user @pigit77
  • + 44
 What does it mean for the entire trek world racing roster? Bulldog, Brannigan ,Greg and Laurie? And what about Martin Whitley and crew, what happens to them?
  • + 8
 Im guessing they are going to keep at least some of them, and maybe have some of them flip to Enduro...maybe. But keeping a team of 6 or 8 people is pretty big and expensive.
  • - 4
flag russthedog (Nov 11, 2015 at 6:28) (Below Threshold)
 They're all gone.

Why keep em if you have the athertons?
  • + 5
 Not that bulldog etc aren't awesome, they'd just be superfluous They'll get other teams
  • + 12
 Hoping they don't get rid of Greg, he's showing some good potential.
  • + 1
 Martin Whiteley is the man who knows his stuff... he's so pro that I don't know how does he fit in Downhill world. I met him in Val Di Sole and made a total idiot out of myself while speaking to him. I guess my demeanor was influenced by the sight of Masters brothers with Warner trying to tip a toilet with a woman inside. That was a clash of two worlds indeed. I think he would make Gee even more serious.
  • + 1
 The Dirt article confirms that everyone else including Martin Whiteley are gone!
dirtmountainbike.com/news/athertons-sign-three-year-deal-with-trek.html#qiSvmTKpQRKXlegg.97
  • + 6
 I hope Trek look after Laurie, the kid is going places it'd be a shame to see him move after the season he just had.
  • + 5
 What about Leov? I'm assuming as he was part of part of Whiteleys team that he is no longer on Trek too...
  • + 3
 @Camikaze I'm not 100% but the Dirt interview with Trek seems to suggest that the enduro team still exists..?
  • + 0
 Well they said the Atherton team would be Trek Factory Team, but they didn't say they were getting rid of Trek world Racing team...so 2 different teams?
  • + 3
 Rumor is Bulldog to GT. People are saying Laurie to Canyon. No rumors about George or Greg. Whitley is the owner of 23 degrees, his agent company that represents most of the NZ DH races. I'd say it's very possible that Whitley will start a new team and carry over some of those riders.
  • + 2
 so trek have dropped mcdonald and branigan?
  • + 1
 The dirt article said they're all gone.
  • + 13
 That's a damn shame - Brannigan and Bulldog are two of my favorite WC DH riders.
  • + 14
 Glad that scumbag Martin Whitley is out of the picture.
  • + 2
 Whowowo @Parisgore, tell us more Wink
  • + 4
 I'd pay good money to see either of those animals on a fury. Put them on a monster truck bike and they'll plow harder than two pissed off gorillas smashing their way through the forest
  • + 3
 Couldn't agree more. Bulldog and George would be suited very well to the fury. Also gee (despite probably needing a non existing XXL session) and rach will transition well over to the session.
  • + 2
 @parisgore share the gossip!
  • + 2
 If Trek didn't have Laurie on a long contract they're crazy.
  • + 2
 Laurie hasn't crashed properly yet, so it's hard to judge "investments". They are all different racers after they get an injury taking them off for a year or more. Rachel, Gee or Greg Minnar could say with Banes voice: you fight like a younger man - all in, nothing left out. It is admirable, but mistaken. Ask Danny Hart, Sam Hill or Stevie Smith.
  • + 1
 Seems like this has been coming... Just a matter of who? And now we know. This should be good for both for as long as they choose.
  • + 2
 George was supposedly spotted riding a Cube
  • + 0
 You not remember the handbags with Martin Whitley and Gwinn when he left!
  • + 1
 @parisgore @shakeyakey what did martin Whitley do?
  • + 2
 At least on that occasion, when Gwin surprisingly changed teams from Trek to Spec, Martin W was swift to criticize him in a "public announcement" before anything has been explained. Not that Aaron Gwin hasn't done it in a quite weird way, through a video on Troy Brosnans twitter. Something tells me that Aaron will detonate the bomb again. One day on Spec promo, another day sending a Rotwild with Richie Schley. Team-Robot would implode like a Witch King.
  • + 0
 trek doesn't have the greatest rep and relations with some of their riders, wouldn't be suprised if they either push them out or they decide to leave
  • + 1
 I'd disagree with that @TFreeman

Chances are you're basing that opinion off what happened when Gwin signed with Specialized.

But the blame there should predominantly be placed on Martin Whitely, at the time the Team was called Trek World Racing. It was not a factory team, it was a team run by Whitely, the title sponsor was Trek.

As a result Trek got a lot of negative press based of the fact that Whitely handled the situation poorly.

Now Whitely is gone, the new team is run by Trek, but I can't say how Brook, Laurie or George will be handled.

Trek will now have world class Road, XC, CX and DH Factory backed teams.

I'd like to see what's going to happened with the Enduro team since Tracy Moseley has retired and Justin Leov was managed by the clown that is Martin Whitely
  • + 31
 Has anyone looked at their webpage? Kind of an awkward mess...

GT Factory Racing....We Sign With Trek!!!

Big Sale!!!! 50% off all GT Factory Racing Atherton Apparel!!!!

You would think a group as polished as the Atherton's would have an updated webpage all teed up when they make a big sponsor announcement.

www.pinkbike.com/photo/12883000
  • + 1
 Their website has always lagged behind the actual happenings of the world a tad. Give them time.
  • + 12
 @donch15 should be their marketing manager
  • + 28
 Todays news is just a heads up for everyone, official changes will be a few weeks!
  • + 1
 good work Athertons, onwards and upwards
  • + 2
 @AthertonRacing , Ah - that'd make sense then. My apologies.
  • + 10
 @gnarbar : Somebody needs to be...

A "Global" Brand like Atherton Racing should have someone paying attention to their marketing. Making sure your website is updated when you make a HUUUUGE sponsor change is kindergarten stuff.
  • + 2
 it's MTB - not F1
  • + 7
 Oh, I got it now.

Like, "It's Canada, not the United States." So who cares, right?

Just kidding...I love you Canucks.
  • + 3
 You don't even have healtcare, that sounds rampage enough to me @donch15
  • - 3
 @Ride12 when I read your comment, it sounded like a 12 year old upset about a "your mom" joke. relax man
  • + 5
 It's a joke dude, relax. You sound like a 25 y/o american that doesn't have free healthcare
  • + 32
 anyone who thinks the Athertons are the fastest siblings on the planet clearly haven't seen me race my brother when there's a pint bet on it!!
  • + 11
 ....Well, I also don't think anyone's seen Rach and Gee race when there's a pint bet on it either! Wink
  • + 31
 anyone else think they bought the world champion but had to bring the 2 blokes in as well so she would sign lol
  • + 4
 You made me laugh so much I snorted.
  • + 1
 Certainly Dan. Buy 2 get 1 free it look like. Dan doesn't seem to have found his racing prowess since 4x ended.
  • + 23
 I know we are not talking major pro sports money here, but why isn't it common for when a pro rider signs with a sponsor to say what the contract is paying? all the "major" sports disclose... Sorry if I am the only one that doesn't know why or if the answer is because I should have known the riders ride for a place to sleep and the sponsors are evil....
  • + 11
 I'd like to know too. Im guessing companies built it into their contracts that they don't want amounts publicly disclosed because then it would be easier for riders to leverage raises, and because most bike/component companies are privately held they won't have the same disclosure rules that publicly held companies would...or because other sports have salary caps they are more willing to disclose how much is paid (random guess).
  • + 3
 I believe it has more to do with the way that the bargaining agreements between the players associations and the major sports leagues operate, with salary cap rules, free agency, etc. In fact, I can't think of very many individual sports that disclose player contracts, golf, tennis, etc. Only team sports.

Sports like nascar don't always disclose what they are paying a driver, and they also have outside sponsors, just like bike companies do. ie, car (bike), major team sponsors, component sponsors, etc.

I could be wrong on all of this, and the info may be out there for some of the sports I suggested are like bike racing, I didn't really look. But that's my off the cuff guess.
  • + 3
 It's interesting cause back in the day when Shaun Palmer was riding money was talked about a lot more. People mentioned how he changed the sport in terms of contracts and payment for the riders and brought more attention to what companies were paying their riders. I didn't follow the sport enough back then to know what and how it changed, but apparently it wasn't always this way...
  • + 2
 hopefully MTB isn't ALL about the money, and a bit of discretion doesn't go amiss in all this rampant dollarization of the sport (AKA "progress")
  • + 1
 @gnarbar - very great point, i'm not about that, realize it can always sound that way with money... I am mostly really curious...

all the points above are great, thank you everyone.
  • + 12
 while it isn't all about money, it is all about money.

I don't go to work because I absolutely love my job, I'm just not that lucky or gifted like the Athertons or any other professional athlete.

I go to work, to earn money, so I can do the things I love. If I tried to get paid doing the things I loved (riding my bike) I wouldn't even be able to afford a bike.
  • + 1
 The only people who don't talk about how much they make are people who make a lot of it. Our sport pales in comparison to all other USA major league salaries, but I'd imagine that anyone riding for the top teams is making enough to retire comfortably from racing when that time comes. It would be interesting to know what the retired pros are doing with themselves after retirement from racing, though.
  • + 7
 As someone mentioned above I think its more about the team vs individual sports, and the difference between spectator sports and sponsore driven sports.

In the major team sports the players sign contracts with the teams themselves. These sports are considered spectator sports, meaning that the players salaries are mainly funded by people paying to watch them. The money the teams use to pay the players comes mostly from ticket sales and the broadcast and TV rights (which we pay for with our cable bill). So I think there is more of an expectation that fans should know what the players are being paid in this case, since the fan is essentially funding these players salaries in a fairly direct way. If fans are paying $X.XX dollars for a ticket, they want to know that the team is investing proportional amount of that in the on field product. If teams did not disclose things like player contracts and player payrolls it would not go over well with fans.

Individual sports like bike racing, golf, tennis, most extreme sports, etc, are considered sponsor driven sports (not spectator sports). This means that top "professionals" in these sports make the majority of their money from sponsorship deals (along with some prize money). Its the companies that sponsor these athletes that largely pay their "salary". And with that there is no reasonable expectation for fans to really care what these riders make, since we are not directly investing very much in watching the sport. The companies that sponsor these riders have no incentive to let everyone know.
  • + 5
 @PHeller I don't think even Gwin is making "retirement" kind of money from bike racing. At least not if the numbers that I was told are accurate. Don't get me wrong, he makes good money, but not the kind of money you get to retire on at the age of 34 when pro athelete career is over.
  • + 5
 @PHeller you can't allude to #s you've been told and not share.
  • + 1
 Under half a million.
  • + 3
 No way, Some kiwi riders are coming back with 300K in the pockets. Gwins got to be making mega bucks
  • + 2
 Gwins probably living life with a lot of extra cash, fox has him riding a ford raptor, and I think he even has ktm sponsoring him? I'm not sure, just say a few posts on his Instagram. And a bunch of other lavish things he gets to enjoy. Lol
  • + 2
 If you wanna get rich you should choose another sport....
As long as there are mainly bike bizz sponsors there are no big $$$$ to earn .....
  • + 9
 Well they are paying Dan in shovels I heard, and he's bloody chuffed about it.
  • + 8
 @clemson .. I would be happy to travel the world for 7 months of a year on 300K.. im here on 40K in an office.
  • + 1
 When I followed Motocross more closely, full details would often be published including the breakdown between different sponsors and incentive/salary ratios. Lots of good points for both sides here.
  • + 3
 Alex-DH1, hmm so what Kiwi racers are bringing home 300k? Sorry, maybe Protour Road Kiwi racers.
  • + 1
 @Aled-DHI ...... so who s earning 300K as a DH pro?????
  • + 2
 I know for a fact there are guys in the top 10 at EWS who make less than 50k, so I would be surprised if riders outside the top 10 in DH are making that 300K estimate above... Isn't 300k what Palmer was paid back when the Sport had huge corporate sponsors and all teams had massive trucks? Maybe the top 5 are approaching that kind of money, but I wouldn't bet on it tbh.
  • + 1
 @mugen this is inline with what I've heard. Honestly it's all just speculation.

I think we can all agree you don't really get to retire after making $250k for the 5 years your in your prime and earning top $$
  • + 1
 @mugen - I'm pretty sure that Jerome Clementz is the top paid gravity athlete currently. I see that changing when Graves changes teams this year.
  • + 1
 I know back in the day Shaun Palmer did say in an interview that he was paid 300k each summer for riding. In the same time era, my uncle was racing, and his class was often mixed with the expert pro's at races, so he got lucky enough to become good friends with Aaron Chase when he was racing. long story short, He told me Aaron got 500k one summer by his title sponsor. Times are different now, so it may have changed, but dollar amounts generally go up over time, so those numbers might still be around for top athletes. Also, I think this might vary by country, I know England, for example, puts a lot more emphasis on different cycling programs than the U.S. does, so pro cycling athletes from England might be paid more. -Before anyone questions me, I had an English roommate for 2 years, and my uncle really did race and hang out with Aaron Chase.
  • + 0
 @shaun-ridefast-michael "I had an English roommate for 2 years" that explains such imparted wisdom and insight
  • + 1
 My life in a nut shell haha
  • + 1
 I'm not an expert, but I did stay at a holiday inn express last night
  • + 1
 @dualsuspensiondave to be fair, i'd say Gwin, Minnar and Atherton are on big enough money (pure speculation), I just find it hard to believe the guys in the top 10-20 are making much when most of the guys outside of the top 20 seem to be living in vans!
  • + 2
 @ukr77 George Brannigan came back last year with just under that in his pocket.
  • + 2
 From what i've heard gwin is rumoured to be on 500 just for the bike from specialized, which wouldn't surprise me, he does have a rather nice ferrari Athertons were supposedly on around 1mil from GT, but I don't know if that number is legit.
  • + 2
 The contract for athertons cost GT 5 mill. That was spread across Gee , Dan and Rachel, Dan brown and the rest of their team. The 5 million covered Wages of all staff
  • + 20
 Surely Maes will go Canyon to replace Barel
  • + 19
 What's happening with MacDonald? Squeeze out like marc beaumont?
  • + 11
 This is what I want to know. Where is the rest of TWR going?
  • + 8
 Apparently going to GT
  • + 2
 I thought Beaumont had been on a Scott this season?
  • + 2
 Beaumonts semi-retired, doing gmbn Think some of twr are going to gt along with at least one other rider from another big team
  • + 12
 They always talk about Rachel being the most winningest World Cup racer ever and comparing her to people like Minnaar. This is a very unfair comparison. The amount of competition in the women's circuit compared to the men's is a lot smaller. There are only about 4-5 women who can challenge Rachel (one less now ragot has gone) however in the men's there is probably the best part of 20 potential winners.
  • + 9
 Amanda Batty will find you, and beat you down for writing this
  • + 2
 I don't think Rachel has caught up to Anne-Caro yet.
  • + 13
 So they designed bikes just how they wanted, but now are looking forward to different bikes..... Does this say something about their ability to design bikes, or their marketing ability? Surely can't be both. Smile
  • + 2
 Did they same with Commencal and the supreme. Help design their perfect bike, have a rubish season riding it then leave.
  • + 6
 Rubish season? Rachel won almost every race and gee won multiple WC races and a World Chsmpinship on the bike. Don't be stupid.

It's nothing more than marketing and money. Riders change teams all the time and when they do the bike of thier new team is always the best thing in the world. It's not just the athertons. That's how it works when you are paid to endorse a product. It has nothing to do with anyone's ability to design a bike.
  • - 1
 2011 was their last seasons on Commencal on the bike they helped designed... A season where Gwinn took the overall on trek as did Tracey Mosley, Danny Hart smashed world champs, so did Ragot (I think). Rachel managed a win at Windam but that was it.
  • + 2
 And Gee won the overall the year before in 2010 on the commencal did he not? What don't you understand about this? Riders change teams all the time. Everyone does every few years. That's he the business works. It has nothing to do with the bikes.
  • + 1
 That wasn't the one he helped design was it!!!!!!!! My point is the Exact same point I made at the start! When they ride the bikes they've helped design they don't do as well! ???? Last year with GT was an exception for Rachel but think should could of won on anything considering.
Trek should be like we'll design them you can race them end of.
  • + 11
 Neither one of my kids can tell you the name of a single NFL player. But my boy's got a poster of Brandon Semenuk in his room and my little girl wants one of Rachel in her room. Yeah I spent a good part of my weekends this summer turning my backyard into a pump track.
  • + 12
 So Martin Maes is off the Atherton Team? Any idea where he will end up or does he stay with GT?
  • + 5
 Specialized?
  • + 25
 Big loss for the Atherton Team I think! Maes is a serious force to be reckoned with.
  • + 10
 Been wondering the same thing. I think he's better than Taylor, no offense. The kid's a phenom.
  • + 2
 But he doesn't race the same discipline as Taylor. Its clear that Atherton racing's main ficus (for the time being) is DH, not Enduro. So if they are going to keep one of these guys it makes sense to keep the DH rider, not the enduro rider. Plus Maes is a beast and can likely command a nice deal for himself as one of the top dogs on another team, which he's not going to be on the Atherton team.
  • + 6
 Not enough money left to pay Martin. Dude is due for a big contract.
  • + 6
 In the Dirt interview with Dan Brown (atherton team manager), they asked him about Maes and he said that he has a great new deal lined up with a new team that should be announced any day now.
  • + 5
 Maes and Graves on Specialized?
  • + 0
 They don't want to be out-shined by the youngster
  • + 2
 It has nothing to do with being outshined. This new team is a DH team not an enduro team. Read the press releases. Trek already has a separate enduro team in place. That's the team that Mosley, Leov, and Wildhaber were on last season. It's the team that Dan Atherton will race with at the select enduro events he will ride.
  • + 9
 so trek looking to reeastabling it's gwin era dominance.
  • + 1
 At Tracy Mosley's
  • + 3
 'And' Tracey Mosley's!
  • + 8
 200th comment!
Boom

(My life is this sad)
  • + 7
 Did the comment font change??
  • + 1
 ^^ best comment yet!!Smile
  • + 1
 Whoa! On my Mac it's different than on my phone...
  • + 7
 I read it and now i believe it. Wow!
  • + 1
 My thoughts exactly!
  • + 6
 Hope they don't change the session to not look like a session.
  • + 4
 "I’ve never won all seven World Cups or consecutive World Championships, so that’s a huge target for me."

Something just tells me she might do it next season!
  • + 4
 Rumor mill: Bulldog and Sam Dale going to GT, Anneke Beerten and Martin Maes will be racing enduro, also for GT.
  • + 2
 ^this guy knows
  • + 3
 First photo, I think thats the first time ive seen Dan smiles like he means it! but Awesome to the hera the Athertons getting Trek for a sponsor!
  • + 1
 Let's all just fall for the marketing spin.

I'm sure the Atherton's didn't just choose this bike because of all the money Trek would have offered them to ditch GT.

To an extent it's the ridier not the bike - (Gee could go faster than me downhill even if he was on my mum's roadbike) - so let's all just be happy that they're not changing to scooters and not worry about all the bullshit marketing hype.
  • + 3
 Atherton racing didn't 'ditch GT', the contract came to an end and after four years it's time for a change for everyone.
  • + 2
 Change is always exciting, and I look forward to see how the athertons go in 2016, good luck (not that they need it).

I'm sure we will see more wins and crazy stuff from all three.

Now what happens to the gt team?
  • + 2
 I love this "athertons Sign with Trek" ohh and taylor vernon is gonna come with us Wink Wink . Well rip Time to get a trek....
It seems the only times that I trade my bikes is when the Atherton's change their contracts
  • + 4
 WOW!!!!!!!!!!!!!! Awesome! Great combo!! For some reason i didn't see that coming and that's sad......
  • + 2
 The Athertons seem a cool family. I can't imagine being in business with my brother (and he definitely wouldn't want to tie his money up with me). Refreshing that they're a squad.
  • + 5
 Pinkbikers are going to go crazy with this news.
  • + 4
 Can Dan build some fat off FR/Slopestyle course for the freeriders at Trek? Pls
  • + 3
 I wonder if any of the men from Trek's endure team are getting cut? It will be interesting to see if Dan races on a Slash or a Remedy 29er like the rest of the enduro team.
  • + 1
 I was wondering this too seeing as how he was on the Sanction which is much more like the Slash than the Remedy.
  • + 1
 I don't think it will make much difference. I think Dan is along for the ride, he doesn't seem to have worried the top 10 at enduro since taking up.
  • + 0
 3 yrs to get used to racing a new bike. How about 6 months do or die? Picking up the Athertons seems to be a desperate effort from Trek to steal some of the limelight from Spesh. Would have been happier if they hand picked a new set of riders versus a wholesale effort.
  • + 1
 Compared to most of the other competitors, the Athertons are bland and devoid of personality. In that respect, Trek is a good fit for them. Hope the former Trek riders get onto good teams
  • + 8
 So everyone should be team Syndicate? (Love the Syndicate team BTW). The world needs variety...
  • + 1
 Im rather glad that most teams aren't the syndicate. Puts me off buying one of their over priced bikes.
  • + 1
 woow big news here! loooks like santa brought athertons red treks! i think is great to see them with trek bikes btw doesnt matter the lower colors,the bikes still looks great.
  • + 0
 Did anyone else notice this? Rachel talks about how she has never won all world cup races.... and this year she did.

"I’m never going to have an easy off-season! The women riders are getting faster every year and after racing for so long only the win feels acceptable to me, so I know that I’ll have to work hard to stay out in front. I’ve never won all seven World Cups or consecutive World Championships, so that’s a huge target for me."

My conclusion is that this interview happened before their season ended. Thats gotta feel weird racing on GT bikes when you know you are no longer going to be with that company.
  • + 3
 She came second at the first race this season didn't she?
  • + 6
 oh shoot you're right, yeah she took second to Emmeline Ragot. Nice catch
  • + 4
 But what does Dan actually do?
  • + 9
 Hospital interviews and drives a digger Wink
  • + 1
 Now that's hilarious. Thanks. I needed that.
  • + 0
 Dan has been climbing up the ranks in the EWS. Have you seen his POV from the Whistler EWS? Insane how fast he is. Race results aren't the only thing considered with bike sponsorship.
  • - 1
 He was so fast that he wasn't even in the Top 10...
  • + 3
 @MikeyMT He was 4th on the stage with the GoPro...
  • + 2
 Does that mean no trek world racing?? So bulldog etc need a new team???

And is Martin maes still at GT next season???

Help a brother out????????
  • + 1
 think some twr moving to gt along with some other big riders and think maes is moving
  • + 4
 Pinkbike readers are always right!
  • + 1
 Agreed, the readers called this within hours on the other article describing the Athertons separation from GT.
  • + 2
 Man, these rumours have been in n swirling for a lot longer than since the gt separation. I saw these photos were leaked last night, saw them linked on vital and rotorburn. @reamtumors people!
  • + 1
 A lose for the Athertons to letting Maes go. But maybe it'll be an advantage for Maes to get some more exposure and maybe new tutorial to tackle enduro scene.
  • + 2
 Well, it's a dirty job, but surely, somebody's gotta do it: That definitely looks like a Session. There. Wink
  • + 3
 Nothing wrong with Trek though, just ask Lance Armstrong ...
  • - 1
 I’m not sure about that. Was it his bike or the doping?
  • - 1
 I think the Atherton's are fantastic, but is it crazy to anyone else that one of the largest American car manufacturers (Jeep/Chrysler) and the biggest, "Founded in America" bike company (Trek) are sponsoring a family/team from Great Britain?

I don't have any problem with it all, just more so from the perspective that there is not a single American rider/team that they could throw their money behind in World Cup Downhill racing.

It would seem the money and sponsorship opportunities are there...there's just no one to give them to in the U.S., save Aaron Gwin, who is obviously already well sponsored.
  • + 2
 modern world economics don't work that way, you got to take advantage of big talent it doesn't matter where it comes from.
  • + 1
 Right....my point is there is a lack of home grown talent in the U.S., not that the global economy doesn't open up opportunities to market to a broader audience using talented athletes from around the world.

Perhaps Jeep wanted to specifically target the European/GB market, or perhaps they just really wanted to be tied in to the mountain bike industry and simply could not find an athlete in the United States with the performance and name recognition needed to justify the investment.
  • + 1
 There's not enough home grown talent in the US because there's too many suburban soccer moms who think a bike is only a thing that kids ride around a Cul de sac. Also most American parents are too busy just making a living to be as involved and committed at the level it takes to raise a World Cup level bike racer. Sorry but that's the truth.
  • + 1
 Manufacturers want their brand emblazoned in as many places as possible, on athletes who are inspiring to the impressionable masses.

The simple fact is right now the Athertons are far more marketable than any other rider/team out there and if you are willing to through a lot of time, effort and of course cash sponsoring them you are essentially riding their coattails.

Like it or not, this is business now and manufactures want big returns on their investment and so aren't necessarily concerned where their 'product' comes from.
  • + 3
 They will join Brook,George and Lauri?
  • + 1
 That was the first thing I though about too
  • + 2
 he's gonna need a new bike to keep up with Gwinny.... as for Rach , she could beat the rest of the field on a huffy.
  • + 2
 Am I the only one who is curious as to what is going to happen to the current Trek riders?
  • + 3
 Cut out the middle man and ride a glory :p
  • + 1
 Holy shit, Dan Atherton is actually smiling in the top pic... Maybe its on the contract he has to smile in one picture a year.
  • + 0
 Trek is dominating the industry now. They have the Atherton's and some of the best slopestyle/DJ riders. Where is Trek pulling all this coin out of? I like this a lot tho and can't wait to see what next year brings tup
  • - 4
flag passw (Nov 11, 2015 at 16:54) (Below Threshold)
 I can't remember the name, but they are actually owned by a large, publicly traded multinational (Researched them for uni once). They have a few subsidiaries as well which probably help
  • + 19
 Out of curiosity, what grade did you get on that research project?
  • + 1
 the Athertons brought GT to a whole new level when they were with them. wonder who'll be on GT's team next season. stoked to see what's to come!
  • + 4
 Looks like a session.
  • + 2
 Congrats guys! I was secretly hoping for a German brand, but this is great as well.
  • + 3
 Good luck Athertons.... go for it!!!
  • + 1
 gee won 2014 world champs which was the last 2014 race and cairns was 2nd round of the year so mike levy pull yourself together
  • + 0
 I will now trek..away from my comp...cause I am disappointed........! Lets see...if trek gets on the podium now.......its cause the ..'athertons'.
  • + 2
 Rachel cleans up beautifully!
  • + 2
 Where is the Bulldog going?
  • + 3
 Session hype incoming
  • + 1
 The Athertons are currently training on the new bikes here in Portugal (Lousã). 25º C last few days feels like summer.
  • + 1
 So if they're part of the Trek family now, they're no longer the Atherton family? Jeez, I'm confused....
  • + 2
 2019: The Athertons sign with Canyon.
  • + 1
 This is pretty cool news for TREK, but man GT must be sucking, first it was Kyle Strait now the Athertons!!!! Wow
  • + 2
 They got Family discount at trek now
  • + 3
 DOLLARS!!!!
  • + 1
 I've not read all the comments but does that mean the other trek rider, Leov, macdonald are off the team now?
  • + 1
 Ive never been a fan of trek and thier bikes! Atleast GT had something about them! Trek as just masket landfill.....
  • + 3
 what is an antherton
  • + 2
 Word on street is Masters, Dale and Bulldog with GT 2016
  • + 3
 Is Gwinn on YT?
  • + 2
 euh just why ? no
  • + 5
 I couldn't imagine this happening because of the lack of established race support and how much importance he puts on being comfortable on his bike. One possibility is that he could join SRAM & TLDs team...but he's shown a pretty much unflinching commitment to using Fox Shox so I also don't see that happening either.
  • + 1
 °cough° °cough° KTM
  • + 2
 Can't see YT being able to afford paying Gwinn $500,000 a year. Even Syndicate won't pay that.
  • + 2
 @dualsuspensiondave is that really the pay out for Gwin?
  • + 1
 @dualsuspensiondave yes, how do you know?
  • + 0
 That's what I was told by a reliable source.
  • + 2
 Not selling out my source though guys, sorry. Was surprised to hear that amount too, I expected about half of that.
  • + 1
 holy cow
  • + 1
 Cesar Rojo rode the masters world champs on pretty cool looking new frame, he's also done a lot of design work in the past for KTM.... Gwinn is already kinda sponsored by KTM as he's done a few motorbike vids for them... Could be s good call! Plus everyone in supercross seems to be on KTM for next year!
  • + 1
 @shakeyakey isn´t that kind of sponsored true for any red bull athlete? as far is know nearly all of them get ktm stuff

ah and both (red bull & ktm) are austrian companies and cooperate a lot (e.g. moto gp)
  • + 3
 KTM MX and KTM bike are two completely different non-related companies.
  • + 0
 Plus, YT can definitely afford to pay Gwin.
  • + 1
 Troy Lee Designs (TLD) announces a multi-year deal with KTM Motorsports which will see the Troy Lee Designs / Lucas Oil / Red Bull / KTM team....... Just need Gwinn on the mountain bike equivalent how ace would that be!
  • + 3
 R I P gt
  • + 1
 Sam Dale and Bulldog to GT. Maes and Beerten will be the faces of the enduro side of things
  • + 1
 Aside from the Big S and Giant, what other company has the $$$ for 3 Athertons and a Vernon?
  • + 2
 They might be big, but Giant have never paid top dollar for anyone.
  • + 1
 thats cause giant is a manufacture not bicycle company why support the sports they make things for all they are worried about is making $$$ of trek scott and who ever else they make bike for
  • + 2
 the GT contract made them 5 million...
  • + 2
 where does martin maes go?
  • + 3
 what about Emily Batty?
  • + 1
 Different team .... TFR XC.
  • + 4
 she's hot
  • + 1
 Stunning analysis.
  • + 2
 What's happening to Martin Maes............
  • + 1
 The article was all going well then I saw Dan's box fresh T. Should of put an iron to that one.
  • + 2
 Where is the progression in Session? Still the same bike.
  • + 3
 new colour scheme, brah!!!
  • + 1
 I wonder if Martin will keep Brook and co on his team and pop up over at a German brand...?
  • + 1
 they are right now testing they´re new trek´s in Portugal
  • + 2
 Looks like an Operator
  • + 1
 Whatever you do Don't let Dan redesign any Trek Bike! Lol.
  • + 1
 BOOM !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! so sick
  • + 1
 Yes, I agree... This is a slick move for Trek. I have had the chance to ride and race a ton of different bikes over the years and even though I have had sponsorship's from other brands, I find myself coming back to the Trek bikes. It just works for me and I am sure that it is not a fluke that Gwinn had his best results on their sleds as well as some of the worlds best slope riders... It will be a season to watch the Athertons for sure.
  • + 1
 Whos the author of this post? I couldn't find the name anywhere
  • + 2
 It's Mike Levy (in the link on the front page rather than in the article)
  • + 1
 mike levy
  • + 1
 "which would put him on contention for the overall" is a pretty bold claim. I'm not doubting, but it will be a killer season next year!
  • + 1
 Doesn't trek do a team video... so atherton project??????
  • + 1
 oh hell yah!!!! this is gonna be badass
  • + 1
 Gee, I wonder if CG wil see Gee go to ACG?
  • + 2
 nice news
  • - 3
 Because Athertons don't take a Hike, They take a Trek! *forgive me*
It's their TICKET to let go of the FURY and have a fun SESSION around the track along with the REMEDY Gee needed to SLASH his times short.
I ride a trek, Treks are awesome and I'm stoked. WAHOO.
  • + 1
 Will be interesting to see who ends up on GT now.
  • + 0
 will be very interesting to see how they do on Treks. AND it will be interesting to see how well the new GT riders do...
  • + 0
 now the fastest family in gravity racing is going to be even faster...awesome!
  • + 1
 Rachel, she smiles a lot, winner!
  • + 1
 Anyone know where I can get Rachel's furry Redbull hat.. lol
  • + 1
 You now add the Athertons to the G3 Project rider line up! THAT'S HUGE!!!
  • + 1
 woooooooooooooooo go Athertons
  • + 1
 Also, wtf happened to Mark Beaumont, when the Athertons came to GT?
  • + 2
 Marc stayed on and raced with the Atherton's on GT for I think at least 2 years.
  • + 1
 cool
  • + 0
 finally gee can ditch that conti rubber!
  • + 0
 Anyone know what kind of money figures these deals are worth?
  • + 1
 Money, money, money...
  • + 0
 Atherton Racing + Trek = TAR (Trek Atherton Racing).
  • + 1
 Whoa!!!
  • + 0
 Brandon Semenuk in freeride, Athertons familly in dh, what else?
  • + 0
 I saw a GT on our homie trails about 8 years ago.
  • + 1
 Good choice !
  • + 0
 Good ol Rachel carrying team atherton
  • + 1
 go to YT
  • + 1
 nice
  • + 0
 The revolution has started
  • + 0
 Called it
  • - 1
 Athertons? Never heard of em.
  • + 0
 Is it a Session?
  • + 0
 Holy sh!t!
  • - 3
 Say goodbye to the winning streak for a while ...
  • + 1
 What winning streak? LOL that went ages ago for gee
  • - 3
 Trek is super cool!!! Jk!!! Poor dan
  • - 2
 Is everybody stoked?
  • - 2
 I'm not stoked. It actually makes me want to get rid of my session.
  • - 2
 @onecutmedia Knew it, called it last night!
  • + 0
 I called this months ago/
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