It's In Our Blood - Video

Sep 9, 2016 at 6:19
by Morvelo Bicycle Apparel  
Views: 1,230    Faves: 15    Comments: 1


Like many children of the 80's we rode BMX, occasionally taking them to the race track, but more often than not taking them into the woods to go exploring. So it's little surprise that when mountain biking came along, it got us hooked. During the late 80's and early 90's mountain biking was growing fast and becoming very popular, so naturally lots of high street stores sold 'bicycle shaped objects'. We were some of their unfortunate owners.

It s In Our Blood

Heavy, terrible geometry, poorly assembled and with brakes that required the full four fingers to activate, they still provided the catalyst. All it took was one proper off road ride to decimate the bikes and inspire a lifelong passion.

It s In Our Blood

Once a decent MTB had been acquired in 1991, it was no longer enough to simply ride around the woods. Racing looked like where all the fun was at and even if not racing, a place to see the newest pieces of kit and explore this brave new world.

It s In Our Blood

Starting off in XC it was only a short five years before we moved into racing downhill and by the nature of youthfulness, also into dirt jumping and back into BMXing. Bikes were torn apart, customised, single speeded and in the case of the BMX, brakes removed entirely. It was all new with no concern or regard for what should be done. It was there to make it what you will.

It s In Our Blood

It s In Our Blood

Often it was the bikes that were launched that shaped the way we rode. The Spooky Metalhead gave us a love of dirt jumping, street riding and singlespeeding. The Intense M1 had us hooked on downhill. We moved from DH racing and dirt jumping back into XC racing via singlespeeding due to the Santa Cruz Chameleon and then have continued to pin ball our way around mountain biking ever since, never settling in one place.

It s In Our Blood

Sure we also road bike, ride cyclocross, race track and still BMX but for us mountain biking is our roots. It's what got us hooked. It's shaped our view of cycling. It's in our blood.

It s In Our Blood

Shop Men's MTB:
morvelo.com/men/men-mtb

Shop Women's MTB:
morvelo.com/women/women-mtb

Author Info:
morvelo avatar

Member since Jul 8, 2013
11 articles

10 Comments
  • 2 0
 I'm Sure I used to ride/race with the guy hucking the sintesi bazooka with bullet bros ZZYZX forks, are you from Portsmouth?? Cant be many people who had that frame fork combo as the forks were proper shit. I had the original bomber Z1'S on mine, quality fork.
  • 1 0
 Yep, that was us :-)
  • 1 0
 @morvelo: That's quality, glad your still riding and running a quality company like morvelo! Me and my friend Christian used to see you at the sams and south west DH series races, we were a bit younger and rode for rock and road cycles by the guildhall walk.
I think I remember you having a big stack at a south west race and them sending out a helicopter! I think it was ashcombe in 98, i only remember where as I've still got my 4th place medal in my garage it was the only one I ever got haha.
I'm going to start racing DH and enduro again next year so I'll be ordering some morvelo kit to represent!
Good luck with the company lads all the best.
  • 3 0
 How far we have come. The modern day enduro bike is a true blessing. If you disagree just try riding a early 90s MTB.
  • 1 0
 Charlie Bronson getting smashed ! Great video , Tony the Tiger would approve !
  • 1 0
 guessing at Nantmawr quarry for the old D/H pic and KIS track for the 4 cross?
  • 1 0
 Sweet video! Loved the quote at the end Smile
  • 1 0
 Yes, but i still suck at it !
  • 1 0
 The more I read that the more I love this brand
  • 1 0
 A lot of those grainy photos look like my photo album at my mum's house.







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