Caffeine-Fuelled Adventure - Video

Nov 20, 2017 at 0:31
by Stefan Morrocco  
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Up-and-coming Scottish mountain bike rider, Lewis Summers has featured in a new promotional video for speciality coffee roasters Glen Lyon Coffee. The first of a series of campaign videos entitled ‘Brewed for Adventure’, Lewis is filmed by Morrocco Media ripping through the Birks woodland in his hometown of Aberfeldy, Perthshire. Mountain biking was selected to help promote the brand because of its dynamism, energy and growth in the outdoor adventure sector. In fact, the video is so popular in Aberfeldy that the town’s independent cinema (The Birks) is screening it as an advert ahead of every film that they are showing for the next month, helping to promote mountain biking and the local trails to a wider mainstream audience.

Lewis Summers snapped mid-filming for a promotional film for Glen Lyon Coffee
Photo by Jamie Grant at Glen Lyon Coffee

Lewis is an elite rider on the Mountain Bike racing circuit, having competed in the last two rounds of this year’s UCI Downhill World Cup circuit and with plans to race more UCI Downhill World Cups in 2018. Glen Lyon Coffee Roasters are based in Aberfeldy and work to promote outdoor adventure in the Scottish Highlands. Morrocco Media is a Scottish-based film studio and agency specialising in showcasing the best in adventure sports, and helping the best mountain bikers in the world with their performance analysis.

Glen Lyon Coffee – www.glenlyoncoffee.co.uk
Morrocco Media - www.morroccomedia.com

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