Video: Muc Off Launches its First Technical Clothing Range

Feb 14, 2020 at 6:19
by Muc-Off  

Press Release: Muc Off

25 years ago Muc-Off engineered the first-ever bottle of bike-specific wash. Since then, challenging the status quo and creating the best products for those who love riding on two wheels is what defines the Muc-Off ethos. The same approach has been taken in the development of their new technical apparel and rider gloves; designed from the ground up for riders in search of adventures, built to handle everything the elements and the trail can throw at them.


bigquotesOur Technical Apparel range and Rider Gloves were influenced by our drive to create designs that are focussed on high-performance and endurance. Our aim was to create something aesthetically pleasing that delivers the ultimate performance for any adventure and we’re incredibly proud of the end result.Alex Trimnell, CEO at Muc-Off

bigquotesHaving taken this concept over the past 3 years all the way from rough sketches through to real-life product testing, fitting refinements and full production we’ve achieved something we’re really excited about.Andrew Syme, Product Design Manager at Muc-Off

The Muc-Off Technical Apparel range will initially be sold exclusively through muc-off.com with the exception of the Riders Gloves which will be sold through all retail channels. Further information about each new product in Muc-Off’s new technical apparel range is listed below:


Technical Riders Jacket

Constructed from a proprietary 3-layer waterproof, hydrophobic and breathable M.O.D 94 fabric (M.O.D - Muc-Off Developed). The engineered stretch of this waterproof fabric and ergonomically designed fit allow for maximum movement and comfort so that riders can keep smashing berms all day in complete comfort.

This jacket features two side hand pockets and chest pocket with YKK waterproof zips, taped sealed seams and a 3-point adjustable and removable storm hood.

RRP: £174.99, $249.99

More info.

Technical Riders Shorts

These shorts were developed to keep riders comfy on the trails and handle whatever the elements throw at them. Constructed from a proprietary 3-layer waterproof, hydrophobic and breathable M.O.D 94 fabric (M.O.D - Muc-Off Developed), and for the ultimate comfort we incorporated an elasticated waist adjusters and a rear stretch panel for the ultimate fit.

Featuring two YKK zipped side pockets, a side slide-in storage pocket as well as the option of attaching the Muc-Off Essentials Case to the rear panel thanks to integrated Molle webbing straps for carrying light weight essentials (Muc-off hook and loop straps and essentials case available separately).

RRP: £79.99, $119.99

More info.

Short & Long Sleeve Riders Jersey

These jerseys are constructed from a proprietary, breathable mesh fabric with moisture wicking abilities to keep the rider cool, dry and comfortable. This fabric was engineered to have just the right amount of stretch to keep things loose, but also in place. It features an ergonomic dropped tail too, ensuring the perfect on-bike fit.

Long Sleeve Jersey RRP: £44.99, $44.99

Short Sleeve Jersey RRP: £39.99, $39.99

More info.

Rider’s Gloves


The premium slip-on gloves incorporating the finest materials for comfort, durability and protection whilst riding. Engineered using a 4-way breathable material on the top hand and perforated one-piece Clarino® material on the palm with flexible neoprene slip on cuff. The ergonomic preformed shape ensures a perfect fit whilst the integrated tech thread makes them touch-screen compatible. Thumb overlay panel increases durability and is topped off on the top with a microfibre strip for wiping away sweat and snot.

The gloves come in three designs: Black, Camo and Bolt, all embellished on the with the iconic Muc-Off cross and a silicone printed palm with ‘Ride of Die’ written across them in bold pink lettering; which not only looks great but also offers the ultimate grip to bars and brake levers.

RRP: £29.99, $34.99

More info.

There is also a limited number of the Technical Riders Jacket and Shorts in a green Polartec® fabric available for £199.99/$274.99 and £99.99/$129.99 respectively.


126 Comments

  • 135 11
 This is about the worst example of it I've seen but why would you want to have huge brand logos on your gear? I get it if you are a sponsored rider but paying for the privilege of being an advertisement. Madness. Also that looks like some b&m bargain bucket clothing.
  • 15 4
 FOX ?
  • 12 4
 THIS, at least other 'big name/logo' companies put a little bit of art into their gear
  • 21 3
 @nick1957: www.foxracing.com/mtb/featured/new-arrivals
For sure Fox has been over-the-top, but their new stuff is looking MUCH better. At least its a graphic design - Muc-off branding literally looks like a 4th grader designed it.
  • 7 3
 @nick1957: I guess the fox head is vaguely asthetically pleasing. Unlike this. I dont know why you would want to brand yourself up with any logos tho. Self inflicted brands, like cattle.
  • 19 1
 This feels like it’s going to end up being taught in business schools as a case study on how not to do corporate strategy.
  • 4 2
 This is literally every company.
  • 3 1
 Seriously! My first thought exactly. If you're going to plaster your product with so much branding, invest in some good design. I don't even care how it performs if it's ugly.
  • 5 0
 becuase the "Our aim was to create something aesthetically pleasing that delivers the ultimate performance for any adventure and we’re incredibly proud of the end result." o wait no its ulgy as f*ck
  • 11 2
 @zeusdreadbeard : All we can say is ''F..k off Muc off ''
  • 1 1
 FOX // SUPREME :0
  • 5 1
 There is branding and then branding from a company that makes some of the worst products in their field. For either bike or motorbike. You get better in the centre isle of Lidls.
  • 3 8
flag me2menow (Feb 14, 2020 at 9:51) (Below Threshold)
 Every pinkbike commenter: www.youtube.com/watch?v=9iVcDNxsXrY
  • 8 0
 If there isnt a huge logo how are people supposed to know you can afford overpriced gear???
  • 7 2
 What about every single kit in the market? This is why I use normal stuff, I don't want to look like a billboard.
  • 3 0
 How's everyone supposed to know I spent a small fortune on my kit if there aren't logos plastered all over it?
  • 3 0
 Expensive!
  • 4 0
 I'm very interested in this gear, but the branding makes it a non-starter. I only wear things with subtle branding, unless I'm being paid. Even Fox has plenty of subtle branding options.
  • 1 0
 *sad Muc-Off noises*
  • 2 1
 I don't care what way you wrap it, cleaning products aren't cool.
  • 48 3
 Problem is that the 'Muc-Off' logo/mark is miles away from a clothing brand – so all their stuff will always look like cheap-o merchandising for a cleaning product.
  • 12 0
 Agreed, it’s crying out for a spin-off brand instead
  • 8 3
 Erm... I was in Hafjell on the lift just leaving the station. Turned around to see if my friends were around. Then in queue a f*ckING pink helmet - my brain went: “oh Kaos Seagrave is here”. We were 100m away, I didn’t know he was supposed to be in Norway, but Muc Off colored helmet was recognizeable in a split second. Sorry. It just works.

I want his green leopard kit!

But having said that: this kit here is ridiculous... what they should have done instead is to make a cheap rain overall...
  • 11 0
 Agree, but being adorned with cheap, tacky looking branding never stopped people buying TLD stuff.
  • 4 0
 @WAKIdesigns: If anyone on earth can carry this off with adequate aplomb it's Kaos Seagrave. Beyond him it goes rapidly downhill.
  • 4 0
 @The-Foiling-Optimist: I’d wear it without aplomb he is entitled to. I’d wear it with intended malice. To be frank, at the end of the day it’s our riding that does the talking. If someone sucks then there is no clothing that does justice to it. Even murdered out black kit with “I’m sorry” on the back. The worst you can do is to try to signal your personality through your clothing wondering whether you look cool or not.
  • 2 0
 @mashrv1: Which is exactly what the Muc-off did originally as X-lite wouldn't be a great name for cleaning gear. The change of direction was a good idea as people don't really use barends any more
  • 2 1
 @korev: good 90’s mtb knowledge there sir!
  • 1 0
 @mashrv1: Thanks, I used to lust after the X-Lite adverts in MBUK Smile
  • 2 0
 @korev: I was lucky enough to own X-lite blanking plugs for the brake bosses on my FoxForks Vanilla 125s ????
  • 42 1
 Can't wait for WD-40 to start a helmet and goggle line.
  • 5 1
 That’s like buying CATerpillar shirt to go to your daughters wedding...
  • 2 0
 @WAKIdesigns: try that shit in the south east and you’ll be chastised for being fancy and not getting your t-shirt at harbor freight
  • 20 2
 Honestly that pressure washer they put out is such a gimmick that I'm not enticed to buy their stuff whatsoever
  • 14 0
 if you think that's a gimmick you should see they're ebike range! why do I need to buy ebike specific lube ffs
  • 3 0
 Fits in with the rest of their line.
  • 3 0
 @feathers54: wtf... that's a thing?!
  • 5 0
 At this point there's little left in terms of bike gear that isn't available in 'ebike specific' guise.
  • 17 2
 Why? Who would want this? And Why? They make cleaning products, who wants to show off the their favorite cleaning product on their clothes? I also don't want a tide pods tee shirt.
  • 6 0
 @me2menow: I would actually prefer tide pods apparel at least it would be funny and delicious
  • 17 0
 everybody make everything !
  • 17 1
 It’s no wonder we have so much plastic pollution and waste. Shit like this being dreamt up. At least the lululemon stuff barely has logos and can be worn not biking. I’m not saying capitalism is the devil, but Jesus Christ, there’s so much shit being manufactured that’s just another rubbish attempt with wasted resources.
  • 6 1
 @cyrways: buy the shit from China, throw your logo on it, and call yourself an apparel company. its just getting hilarious. Way to much "diversify your portfolio" blue coolaid drinking Tony Robbins business people in the game these days.
  • 3 1
 Right, and very few differences between products.

What I'd like is a tough skinny pair of pants made for cycling, but not so goofy that I can't wear them other times. Not so skinny they look like leggings, not so baggy they get caught in the chain ring. Made in the USA would be nice.

It's part of the reason I advocate for more versatile bikes (and more versatile stuff in general). Hardtails with 275x3.8 fitment as well as 29x3 that can be ran with a 130mm fork or rigid. Yea having a fleet full of bikes is cool, but I'd rather have 1-2 bikes that meets all of my needs than 8 I hardly ride. We need more "dual duty" stuff. Looking at you MTB shoes...
  • 1 0
 @PHeller: I agree, there is beauty in minimalism and cross functionality. This would also go a ways towards less waste.

The ultimate problem is the entirety of measures of a “good” economy” is the expansion of consumerism and thereby exploitation of resources.
  • 5 1
 @PHeller: the industry has really capitalized by creating so many different product categories and disciplines its begin to lose its touch with how small the industry is, there are only so many consumers im sure we are all very f*cking confused with trail, enduro, downcountry, all mountain, dh, enduro, adventure, overland. blah blah blah so much overlaps its upsetting. I nearly lost my shit when we started calling DJ bikes as "pumptrack" bikes...

Can we just agree on the following disciplines cause,

XC (all ne XC bikes are "down country" no one is making the trek 7000 your daddy had)
DH (double f*cking crowns 8"+)
AM (Single crown, possible to ride up a hill)
Road
DJ/Street (street, pump track, alloy, steel, so much crossover who cares)
  • 2 0
 @BoneDog: Typically I would agree, but the distinctions in bike geometry and build kit styles are worth while. An XC rider might be competitive, or might be more of a bikepacker. A bikepacker will want a different style bike from an aggressive AM hardtail, but isn't as concerned with weight. An XC or AM rider may not want 275x3.8 or 29x3 fitment, but I do.

That isn't such a big deal, what's a bigger deal are brands telling us we all need the same stuff, but from different brands. This ends up where those unique styles of bikes like an aformentioned bikepacking bike, are considered "niche" and most brands won't offer that type of bike in their lineup. It was that way forever with long-travel 29ers, now nearly every brand has one - even if very few people need one.
  • 1 1
 @PHeller: Try ridenf.com. They do stealth black pants that you can get away with wearing in public and its made in Vancouver. Top quality stuff too.
  • 2 0
 Everyone makes everything and every song everybody sings. Life is life.
  • 1 0
 I assume they make a stem. Everyone makes a stem.
  • 1 0
 @lilrocket: overpriced hipster garbage
  • 14 1
 That giant logo on the arm ruins it. For a $250 jacket you’d hope to be able to wear it elsewhere without looking like some walking billboard. Save that for the NASCAR crowd.
  • 14 0
 I'm just here to watch the roast. "incredibly proud of the end result"... Well you're the only ones appearantly.
  • 7 0
 Not a bad idea. I cant wait for their chamois with biodegradable tear off wet wipes. Nobody likes mud butt. CamelBak could do the same with a 2nd hose for a built in-shorts bidet. Although it would be a nice accessory with mucoff's portable power washer too. Would be great post ride. Clean bike, clean...
  • 9 2
 Everything they sell seems like a gimmick to me. Not to mention, I'm an adult. I cant be walking around with a giant MUC OFF logo on my $250 jacket.
  • 4 1
 You're an adult, wear what you want, man.
  • 6 0
 @wildsidewilly: $250 will buy me a pretty legit Batman costume...
  • 8 0
 Personally I'm going to skip these and wait for the Troy Lee Designs chain degreaser instead
  • 9 3
 Ugh...Please stop. Muc-Off turned me off permanently with their early exploitation of female IG "influencers". They are the Bang Energy Drink of MTB.
  • 5 0
 I'd rock those "Technical Jorts" before buying this stuff. At least those guys stuck their necks out for something they thought was cool. This is a money grab.
  • 5 0
 Bang is an energy drink? I honestly never make it that far into their "promotional" vids. I thought is was like viagra or somethin
  • 4 0
 Can you tell me more about the exploitation ?
  • 1 0
 A link would be really helpful here for us to judge and condemn such exploitation.
  • 6 0
 What aren't those pink stains coming off?
  • 6 0
 Those gloves are going to be popular in the straight edge community.
  • 1 0
 Or failing that Xgames can claim them as their own.
  • 2 0
 Okay, I’ll bite. I’ll be the dissenting opinion. I don’t hate it. IF one chooses to wear a brand because they believe in it, like the logo and flair, or want to pretend they’re sponsored, go for it. Power to the companies for “NASCAR”ing they’re gear with brand logos (as someone else put it), and finding people who DO actually buy it. Am I gonna judge someone for wearing this gear on trail? No. I will if they cut me off, ride out of control, or something else that proves they don’t deserve my time, but I won’t judge based on gear. We’re all just out to ride.
In terms of the actual apparel, I happen to be on the market for a new riding jacket; I’ve been pretty keen on the Fox 3L lunar, but I like the fact that the MucOff jacket has a higher waterproof rating than the fox.
Let’s wait a couple of years and see if MucOff sticks around the apparel game before writing them off completely.
  • 2 0
 Whoever signed off on this styling needs a career change. Why on earth would you feel obliged to stick the same massive logo you put on your bike cleaner on your new 200 quid jacket?! You've gone to the trouble of designing and developing what is probably a fairly decent product, why not let that do the talking? Just have a small, modest logo on the collar line. This is way brash.
  • 4 0
 Makes you wonder why Fairy Liquid has never brought out a range of technical clothing. Missing a trick.
  • 1 0
 Some of those pics looked like a pink version of the monster logo. I initially thought the product looked lame, then I looked in my closet at my fox, fast house, royal racing, etc jerseys. I guess it could work. Good price point and I am in.
  • 4 0
 It's like a Lions den in here!
  • 5 0
 Quickly, grab that Muc-Off branded chair and whip to keep them at bay!
  • 4 0
 How long until it’s on the middle aisle at Lidl etc...
  • 3 0
 As you can tell my my username, I like pink. I really like pink, but even I think they forgot to employ a designer.
  • 2 0
 Nice set of hubs tup
  • 4 0
 everyone likes a bit of the pink but only punters pay for it
  • 3 0
 Only £330 for the lot, barg...
  • 1 0
 Dreadful stuff! No need, no point, not your market. Or.... maybe this is the first EVER mountain bike specific technical clothing. LOL
  • 2 0
 I think the jersey is the best thing here. Price is not too bad and it looks sick!!!
  • 2 1
 Bless! think they got their days mixed up it's that other pointless day today 14th Feb...1st Apr still a little way off
  • 2 0
 Muc-Off am I paying that!!
  • 2 0
 neon pink matches everything. Especially green helmets
  • 2 0
 I've had more aesthetically pleasing boom tube effluent than this gear
  • 2 0
 I like the pink. Want the kit with the pink canyon sender
  • 2 1
 But, does it smell as nice as their cleaning products? Now that would be a game changer
  • 2 2
 Muc off disgusts me. Their products are way overpriced, many products make no sense and they are way too slick with their branding.
  • 3 0
 To be fair you've described almost every mountain biking apparel company. Overpriced comes with the territory. Still hate this though.
  • 2 1
 True, but I think Muc off takes it to the next level.
  • 1 1
 When you say slick branding... You mean very well done Branding?
  • 1 0
 Next week, persil and Daz have entered the mtb clothing market to rival muc off.
  • 2 3
 I love how the bolt gloves look and will most likely be ordering a pair for this season. May also pick up some of their shorts at the same time, although I already have too many jerseys so I won't be able to complete the kit
  • 2 0
 for this priece better to go with discount Norrøna
  • 1 0
 I think the jacket is cool af, but you’re expecting me to pay 250 for a jacket u got f up
  • 1 0
 "Shark Sandwich.....Shit Sandwich"
  • 2 0
 savvvaaaagggeeee!
  • 2 3
 I would not buy this stuff!! I do not want to be a walking bill board for them!! I never buy stuff like this!! Like to keep it on the D/L!!
  • 1 1
 Let keep the trend rolling; next up Dawn Soap bike apparel line, with pictures of penguins on it.
  • 3 0
 I'd buy that in a heart beat.
  • 1 0
 Massive Logo, Massive Cost...Muc Off and can well F...OFF!
  • 1 0
 Marketing directors idea: Don't forget the patch...lol
  • 1 0
 I'm sorry dudes, that kit is pretty rats.
  • 1 0
 How many months until this is a clearance item on wiggle
  • 2 1
 “Hey man, that’s a cool Muc Off jacket!”

-Said no one
  • 1 0
 Unless they are paying me I’m not wearing .
  • 1 0
 $250 for a rain coat ?!?!?
! Hey MUC-OFF u guys can FUK-OFF
  • 1 0
 lol
  • 1 0
 FAIL...
  • 1 0
 Wow. Just. WoW.
  • 1 1
 gotta love when pink bike deletes your comment when you speak the truth..
  • 1 0
 Gotta love it when people don't understand the "below threshold" system of downvoting of comments by their fellow Pinkbikers and then bitch about it.
  • 1 0
 Team Pine Sol
  • 3 3
 Don't do pink so muk off
  • 1 2
 A thick Sharpie will take care of those pesky logos.......you're welcome
  • 5 6
 I love how all pinkbike users are now experts at marketing/branding now.
  • 7 2
 @timbud: maybe we aren’t experts, but as consumers, we know we don’t like this. Which ironically gives us a demonstrably better understanding of consumer behavior than the “experts” in marketing that dreamt up this nonsense.
  • 2 0
 @Hayek: 93 comments (currently) is not enough to claim you know more than everyone else.

I think this stuff looks rubbish too, i just haven’t become an self certified expert to be able to write off an entire industry with my newfound knowledge
  • 2 1
 @timbud: the point isn’t that we know more or that we’re suddenly experts. The point is, marketers are supposed to be doing research in consumer behaviors — focus groups, interviews, quantitative analysis, A/B testing — in order to make informed decisions about how to best allocate scarce firm resources. That’s their job. What I’m saying is it’s clear from the comments here that none of that happened with this launch. How can I say it’s clear? Because this is a product launch to their target market. If this wasn’t their target market, you wouldn’t see this press release here (because firms don’t waste marketing dollars advertising to consumer segments that have not been previously identified as a potential market). Had they done their homework beforehand, they would have heard many of these sentiments before investing non-recoverable resources into a product line that by and large received, not just indifferent, but negative feedback. This isn’t to say that we are experts (though I’m sure we have commenters here with advanced degrees and years of experience who could be called experts). It’s to say that whoever launched this just learned some valuable consumer feedback that, had they been more applied in their market research, they could have learned before launching their new product line.
  • 5 1
 @Hayek: You're basing your opinion from one set of comments on one site.
The market is massive and not all of it shares the same feelings as the average PinkBike user on this post.
Whether you agree or not PB is a tiny proportion of the cycling industry and there are thousands of other groups around the world that you may agree have a different outlook on things.

How do you know what research the guys at MucOff have done? Just because you weren't involved does mean it didn't happen.

The 100 or so people that have commented here doesn't mean that MucOff have wasted their money. Its pretty naive to think that way. There is a whole big world outside of your little PB upvote/downvote bubble.
  • 2 0
 @timbud: you’ve changed my mind. I didn’t think about any other user groups other than the core MTB market. It’s hard to see anything other than my little keyboard world on PB. The truth is, it’s all I know. No job, no other relationships, no education or experience out there — just PinkBike. I need to remember that there’s a whole world of riding disciplines towards which they are more likely directing this product line — gravel riders, commuters, XC racers, roadies of all disciplines, dads casually riding kids, bikepackers, recumbent cyclists, etc. etc.
  • 4 1
 @timbud: There's a world outside of pinkbike? What's the web link to that?
  • 2 5
 its disgusting that every comment on pretty much every article on pink bike is 90% negative....
  • 3 0
 Including yours Wink
  • 2 0
 Hahhahahhahah@Mattin:
  • 1 0
 @Mattin: Nailed it

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