AT HOME IN HOOD RIVER
Just as Sony is to sound and Budweiser to beer, Dakine is a name inseparably intertwined with extreme sports. Spanning the holy trinity that is snow, water and dirt for 35 years, the company continues to nurture some of the World's most idolized athletes and create their must-have equipment for snow-capped peaks to sun-burnt beaches. Beginning on volcanic shores back in 1979 on Maui, Hawaii, Dakine found its way to the foot of another volcano, this time on US mainland in 1986... now residing under Oregon's towering Mount Hood.
It was Pinkbike's privilege to accompany team rider Steffi Marth on her HQ visit to take an industry insider look at the inner workings of this iconic brand. Join us for the full tour and the chance to sample a little bit of the enviable lifestyle in and around the office. It would be irresponsible not to offer a small warning at this point: After-effects may include severe dissatisfaction with your current career path. Just a heads-up.
|I was really excited to come out to Oregon again where the lifestyle is just amazing. Dakine is so on top of it at the moment, getting it right with rad designs and pushing really hard on the girls' side! Jennifer is the coolest so it's tons of fun to visit her in the new offices, check out the new ranges and head to the trails with the staff! - Steffi Marth - Trek Gravity Girls |
|Well I was a tailor looking for a job and I was into surfing. I saw all the 'Dakines' windsurfing around the water and I was curious to find out more on the company. My first day at work was in 1987 on Maui, Hawaii. I made mainly windsurf harnesses at first, then in 1988 I moved to the Hood River office to start making backpacks. - Lone - Pattern Maker Supervisor|
|The best thing about my job is how I can always make new things. My favorite part of work is when I just make it happen and everybody is happy. I never say something is not possible.. If something isn't right or not good enough I just start again. Usually I make four or five different items per day, not only the packs. To begin with, the whole team starts talking about the new product and we change it until everybody says 'oh yeah this is the one!'. People first draw it on a paper and I start working with this and the materials they decided for, which are on huge rolls. I cut the right shapes out and for a typical backpack there's 15-20 pieces depending on the style. Every pack Dakine ever had, I made a sample for - Lone |
When the end of day bell tolls it's time to blow out the cobwebs on the trails. And well, there's no shortage of ride buddies when you work for Dakine
|Wow they have it good in Hood River! I'm not sure if it makes it easier to sit behind a desk all day when you know trails like this are waiting for you, or harder because you'd get so distracted... I guess the best is to earn your fun at the end of a long day like the Dakine crew manage to! - Steffi Marth - Trek Gravity Girls |
|There's a lot to love working for Dakine! I get to work closely with passionate, dedicated people who like their jobs and also like to play. I can travel the World, making factory visits in Asia and to the team in Europe, meeting a lot of fun people and talking about bikes and apparel the whole time! Of course we also get to do a lot of product testing... It's so cool to work on a short and jersey design for a week in Asia and then be out wearing it on the trails a few days later! - Jennifer Ketler - Dakine Product Manager for bike apparel|
Article: Nathan Hughes
Massive thanks to Marco Zucchetti of Dakine Europe and Jennifer Ketler of Dakine US for making this trip possible.www.dakine.com/bike
@dakinenews @DakineTV @natedh9 @steffimarth