Video: William Robert Visits Norco & Rides the Shore in 'Le Voyageur Episode 1'

May 8, 2023 at 9:22
by Norco Bicycles  

Words: Norco
Rider: William Robert
Film by: Gregory Roux
Photography by: Adele Clavelin



Le Voyageur – Episode 1: The Mothership

William stops by the Norco head office on the way to ride Vancouver’s legendary North Shore.





Roaming and reveling in the planet’s best freeriding and BC’s most iconic spots with William Robert.

If you like to drive fast, it’s Germany’s Nürburgring.

If you surf, it’s Oahu’s Pipeline.

If Poutine’s your bag, Quebec is king.

Whatever anyone’s into, there’s always places and experiences indelibly inked into the lore of that passion that compels enthusiasts to dive deeper just to experience how good it can get.

And, if you mountain bike, especially Freeriding, there is no better place in the world than British Columbia.

In this five-part series, French Freerider William Robert explores the places and spaces that have altered and influenced mountain biking since the beginning, and inspired riders worldwide to express their style on a bike, push their boundaries, and find lines in unexpected places.

Over the next five weeks, we’ll be rolling out a series of videos featuring William Robert riding British Columbia’s most iconic locations!

Photo by Adele Clavelin.

Photo by Adele Clavelin.
Photo by Adele Clavelin.

Photo by Adele Clavelin.

Photo by Adele Clavelin.

William rides the Norco Sight Carbon

Special thanks to Ride Wrap & Chromag

Episode 2 drops Wednesday, May 17.

Author Info:
norcobicycles avatar

Member since Feb 11, 2000
125 articles

30 Comments
  • 13 2
 Awesome to see a video that makes riding in BC look like it's accessible to mere mortals. It's also nice to see a bike ridden how it was intended instead of seeing a 120mm bike ridden like an enduro sled. Kudos to Norco for making this video feel less elite (elitist) than a lot of the stuff that comes out these days.
  • 4 2
 Thanks! William will be back next Wednesday with another stop on his first visit to BC. PS - He's riding a Sight in this episode.
  • 1 2
 @bikeparkmemes: nobody said it was?
  • 2 0
 @notthatfast: The Norco account did in the comment I replied to... "William will be back next Wednesday with another stop on his first visit to BC."

Check the final 4 words of that sentence.
  • 2 1
 @bikeparkmemes:
First visit to BC while riding for Norco? I mean who really cares.
  • 12 1
 Belle vidéo les copains !
  • 4 0
 William, another Frenchman on the mythical North shore. I rode the North shore 15 years before you but without your ease and your grace. I will follow your other episodes with pleasure. Handsome guy, nice bike and stylish rider!
  • 9 3
 Le Billy Bob
  • 4 0
 Oh god i'd love to live in Canada for this !!!
  • 6 0
 I live here and ride these trails a couple times a week from my house. Truly grateful to have these amazing trails so close by.
  • 2 0
 @Skooks: You're so lucky mate Wink
  • 2 0
 "iconic spots with William Robert.[/FONT]" okay, who didn't proofread their homework...
  • 4 1
 Ride on, Bill Bob!
  • 2 0
 Nice video! Makes me want to go practice those Boogie Nights jumps...
  • 2 0
 Hello Sight 2024 @ 2min20
  • 1 0
 Oops, its a Shore.
  • 1 0
 most articles now about visiting the shore:

"blah blah blah - riding on boogie nights - blah blah blah". lol
  • 2 1
 Key words.. prepare for the surprises along the way
  • 2 1
 Vancouver’s got some of the best trails I’ve ever seen.. surprising would be an understatement!
  • 4 0
 @Jaybirdy: We're so fortunate here. Every week I'm blown away by what we get to ride. A massive thank you to all the trail builders and the administrators (gov't included) that give us access.
  • 1 0
 @rrolly: Absolutely! One of these days I’ll have to get back and see more
  • 2 2
 We're sure he rides the sight? Pretty sure I saw an idler on that thing.
  • 2 4
 He has a few Norco Bikes. Sight, Shore, and Rampage just to name a few.
  • 2 0
 It does say he rides the shore in the title
  • 2 0
 actually looks like a fluid!
  • 2 0
 The "Shore" in the title implies the "North Shore" - as in "the place." He's riding a Sight Carbon and a Shore (The bike named after the place) in the video.
  • 3 3
 Absolutely awesome, can't wait to see the rest of this series..
  • 3 3
 nice riding but that washed out/blue-green tonal look is not good.
  • 1 0
 William Robert Thornton







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