For this edition of Ask Us Anything, Norco...
Norco's evolution from 'that Canadian company' to becoming a real player in the high-end bike market is a feel-good story that was fuelled not just by dedication and hard work, but also a desire to design some truly impressive bikes. Comparing those early VPS machines to their just debuted Aurum Carbon, a bike that looks as if it could go up against anything on the market, is evidence of that journey, and while having their headquarters located within spitting distance of the fabled North Shore mountains certainly hasn't hurt, it'd be selling Norco very short to think of them as 'shore-specific. In fact, Bryn Atkinson and Jill Kintner have been racing all over the world aboard their Norcos, and the freshly signed Sam Blenkinsop
is looking to use his Aurum Carbon to move up from a ninth overall world ranking in 2014.
Norco has put a lot of effort into the Aurum Carbon's A.R.T. suspension and Gravity Tune geometry, and the story goes much deeper than just a new carbon fiber frame that sheds weight. The bike's rear - center length changes between sizes in an effort to maintain proper weight distribution regardless of how tall you happen to be, and it's also one of the few carbon downhill bikes that sports different length head tubes, a tactic Norco employed after the polling of Aurum owners revealed that many were using headset spacers to fine tune their cockpit. You can learn all about the new Aurum here
, and then ask your questions in the comment section below.
Want to know more about Norco's approach to geometry and 27.5'' wheels on downhill bikes, their A.R.T. suspension, or what the future may hold? Owen Pemberton, Senior Design Engineer; P.J. Hunton, Engineering Manager; Jim Jamieson, Product Manager, are here to answer those questions.The PanelP.J.
Name: P.J. Hunton
Title: Engineering Manager
Years @ Norco: 6.2
Hometown: Bralorne, B.C.
Favourite Norco: Range Carbon
Favourite Terrain: Chilcotins, Pacific Northwest
Riding Style: Fast & Smooth OWEN
Name: Owen Pemberton
Title: Senior Design Engineer
Years @ Norco: 5
Hometown: Coventry, UK
Favourite Norco: The ones that don’t exist yet
Favourite Terrain: The rootier and rockier the better
Riding Style: Loose… between crashes JJ
Name: Jim “JJ” Jamieson
Title: Senior Product Manager
Years @ Norco: 25
Hometown: White Rock, B.C.
Favourite Norco: Sight
Favourite Terrain: Trails with good flow and jumps
Riding Style: Airtime and style before speed