PRESS RELEASE: Norco Bicycles
We just expanded our online shopping portal, introduced to Canadian consumers earlier this Spring, to the shoppers in the United States. Now, American riders can enjoy the convenience of buying online with a click-and-collect program that connects them with the expertise and a personal touch of our Norco family of independent bicycle dealers across North America.
While this mechanism of selling online, and delivering our wide range of premium bicycles at a local dealer is relatively new, we are confident that it will allow our dealers to better meet the needs of modern consumers.
But, it’s not just about making the sale, says Williams.
The program is getting added support from Norco dealers because it deposits margin share from each fulfilled online sale directly into the dealer’s bank account – not through product credit, as done by other companies doing business in the click-and-collect space.
Additionally, contrary to holding dealers to rigid, brand-driven return policies, we encourage them to abide by their own shop return policies where they can take measures to manage returned inventory as they see fit.
for more details.