Roam Bike Fest 2017: Day One and Two

Oct 29, 2017 at 18:42
by Emily  
Roam Bike Fest 2017 Day One and Two

Have you ever wondered what would happen if you put 200 women in the middle of the desert with mountain bikes? Well, it looks a little something like this!

Roam Bike Fest 2017 Day One and Two

Today was the kick off the of first all women's mountain bike festival, Roam Bike Fest, put on my Ash Bocast and her team from Roam Events. Ladies from across North America were summoned by the stunning vistas, blocky sandstone, and slick red rocks that make up the mountain bike playground of Sedona, Arizona.

Roam Bike Fest 2017 Day One and Two

Vendors like SRAM, Yeti Cycles, Liv Cycling, Juliana, Specialized, Bell Helmets, Kona Supremes, Shredly, the Outdoors Women's Alliance, Zoic, Sierra Nevada, Pivot, IMBA, Absolute Bikes, and She Jumps came out in full support of the event.

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

How is a girl to choose a demo bike with so many options? Try them all! Generally, women are researchers when it comes to making a new purchase of anything. In the bike world, it can be overwhelming to read 100 reviews on the same bike and still be unsure by the end of the countless hours of reading. Events like this make it possible for ladies to try all their dream bikes on some of the great terrain in the country.

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

Let's take it to the trail. Whether it was riding in a group ride, hitting the trail with a group of buddies, or congregating with strangers (soon to be friends!) It's safe to say that today the singletrack of Shredona was bursting with trail thirsty women, exhilarated to get their tires rolling on some of that sweet red sandstone.

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

As much as we crave the decent, the climbs of Sedona make you feel like a whale bursting out of the ocean with strength and power every time a blocky technical climb is conquered.

Roam Bike Fest 2017 Day One and Two

Even though there are no skills clinics here at Roam Bike Fest, there is still an opportunity for ladies to learn and interact with the vendors. SRAM is providing tech clinics every day to welcome ladies into the more intimidating side of the sport... understanding how all these parts on our bikes work! Here in the punchy techy terrain of the desert, this information is vital to make sure we are getting the most out of our fun meters.

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

Only so much time can be spent riding in the desert sun, but these ladies know how to cool it down for a mid-day pool session here at the Red Agave Resort.

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

It wouldn't quite be a Roam Event without some shenanigans of dancing, drinking, and of course... unicycling.

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

After an outstanding opening day of the Roam Bike Festival, there was nothing left to do but sit down and relax to be inspired by the courageous adventure of Rebecca Rush's Redbull Media House film, Blood Road. I don't want to spoil too much here, but this film is a must-see.

Roam Bike Fest 2017 Day One and Two

And so the sun sets on the first day of Roam Bike Fest, with more #ladyshred to come tomorrow!

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

Day Two

Roam Bike Fest 2017 Day One and Two

It didn't take long to figure out that the mid-day sun here in the desert is a harsh reality of borderline heat stroke. At least for me as a midwesterner. Today we took the lesson from mother nature, grabbed some new found friends and set out on a cool morning sunrise ride.

Roam Bike Fest 2017 Day One and Two
Photo: Katie Lozancich

The precious golden hour of a Sedona sunrise is truly magical and should not be wasted. Redrock formations dominate the skyline glowing in the morning sun creating an epic scene for photography.

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

The Kona Supremes from Bellingham, Washington came down to Roam Fest to shred fast, play hard, and make loads of new friends. These rad rippers of the pacific northwest can shred with the best, but first and foremost know how to be goofy, happy, and themselves on the trails!

Roam Bike Fest 2017 Day One and Two
Photo: Katie Lozancich

Roam Bike Fest 2017 Day One and Two
Photo: Katie Lozancich
Kona Supremes: Stephanie Ingell - Brooklyn Bell - Delia Massey

Roam Bike Fest 2017 Day One and Two
Photo: Katie Lozancich

Liv Cycling pulled together a beautiful, healthy spread of breakfast to get all the ladies properly fueled for a day of riding!

Roam Bike Fest 2017 Day One and Two
Photo: Katie Holden

Today marks the day of Pro Rider and Operations Director of Roam Events, Andi Zolton's birthday. This woman truly is an inspiration for women in the cycling industry. Her continuous smiles, happiness, and stoke are infectious to everyone surrounding her. Andi embodies the exact essence of ladyshred and her signature glasses say it all. In spirit of her birthday, everyone at the festival threw on a pair of red lensless glasses and celebrated the best way we know how.

Roam Bike Fest 2017 Day One and Two
Photo: Chris McFarland

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Echoes of hooting and hollering filled the desert canyons as the ladies of Roam Bike Fest shred the red.

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two
Photo: Katie Lozancich

Katie Holden, Liv Ambassador and world traveler put on an "It's a Bike Trip" Workshop to share her courageous adventures around the world on her bike, and her tips and tricks on where to travel, and how to prepare!

Roam Bike Fest 2017 Day One and Two
Photo: Katie Holden

After a long day of riding in the desert sun, it was time to get into costumes and raffle!

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

Roam Bike Fest 2017 Day One and Two

Trek Bicycles even donated a giveaway Remedy 9.8 for one lucky lady!

Roam Bike Fest 2017 Day One and Two

Ash Bodcast rounded up some of the cycling industries most inspirational women for a questionnaire panel on their background stories of getting into the headstrong positions they are in today. Sally Hoefer from Camber Outdoors lead the panel discussion and prompted the dignifying stories and advice showing ladies that we all come from the same level. With a little confidence, determination, and vigor we can all be involved and advance in the cycling industry.

Roam Bike Fest 2017 Day One and Two

Photo: Brenda Ernst
Right to Left: Jen Audia, US Marketing Manager, Liv Cycling - Ashley Rankin, Owner, Shredly - Sara Jarell, Women's Program Coordinator – Laurie Tewksbury, COO, Outdoor Women's Alliance - Sarah Rawley, President of Vida Mtb Series, Yeti Cyles – Victoria Hunt, USA Women's Category Manager, Specialized Bicycle Components - Carla McCord, Marketing Manager, Pivot Cycles

The only thing left was to break out the tacos, tequila, and Fiesta!

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Roam Bike Fest 2017 Day One and Two
Photo: Brenda Ernst

Tomorrow is the last day of Bike Roam Fest, but don't worry, tonight it was officially announced that next year there will be two Roam Bike Festivals. One in Brevard North Carolina May 11–13 and the second back here in Shredona October 26–28. So if you missed out this year, you will not make that mistake again!!


21 Comments

  • 11 0
 I've been racing pro for 4 years now and have been on the fence about women specific events. This summer I decided to give a couple of the women's enduro's a chance (Hot On Your Heels and Sturdy Dirty-Oakrdidge) and had a great time...but still I struggled to find my place in this female movement. I traveled 19 hours by car to give Roamfest a try and you know what? I LOVED IT! The support among the participants and industry attendees was absolutely inspiring, and riding with women I haven't ridden with before was even more eye opening. On Saturday I rode with a large group of gals who were so tenacious and stoked to hit every challenging feature on the trail. The party Saturday night was so rowdy and also so safe and fun. I will be coming back and I will absolutely bring more chicks. Cheers to Ash and all the amazing women who made my weekend on of the best ever!
  • 20 9
 Looks like a good time, I wish I was a girl.
  • 28 15
 @drunkcyclist - your group and it's followers are a reason that rad lady shredders need MORE events like this. Y'all have some of the most sexist posts in the industry. It's completely disgraceful.
  • 11 7
 Agreed
  • 11 8
 @CactusLover: Right on. Total support.
  • 4 2
 I bet y’all like e-bikes too....
  • 7 4
 @CactusLover: Give em hell CL. I'm psyched to see events like this geared specifically for women, and enthusiastically sent this article to my wife and sister for next year's event.

One common theme I notice with reports on events like this (men and women alike) or every "bike travel expose", is that the stories include photos consisting primarily of pro's, somehow still sponsored ex-pros, and industry insider bro/broettes. We get it, companies need to market their brand at any opportunity, but FFS send a photographer out with a regular crew from time to time to allow the average gal/guy to see themselves at your next event. Pinkbike's viewership can handle seeing someone flubbing a manual, or less than perfect berm lean, and model releases aren't all that difficult to obtain. In the end, you might see higher attendance.
  • 5 15
flag Grunk (Oct 31, 2017 at 15:34) (Below Threshold)
 @CactusLover: Take your social justice bullshit elsewhere. Who doesn't like boobs and beer? I know a lot of women who appreciate both.
  • 10 2
 @Grunk: I like to ride bikes all day and ride boys all night but @drunkcyclist objectifies women on the regular and I will put them on blast anytime I wish because the first amendment stills protect me.
  • 3 0
 @k1creeker: @k1creeker: I agree 100%. I attended the event with some friends, none of us are pros or expert riders, and it would have been nice to have the photographers out taking pictures with the everyday lady shredders. I saw several of the groups you mentioned going out for photoshoots, or doing them on the trail, and we kept talking about how fun it would be to be part of it. We ended up doing our own and had so much fun. I'm still finding cactus needles in my clothes from trying to get the "perfect angle." lol
  • 3 0
 @Shaylilones: it sounds like a great time, and the Sedona area is a great locale...even if you're always inches from the abundant trailside cacti. ???? Glad to hear you enjoyed it, and really hope my wife and sister will attend next year.

Stories like yours is what's missing from many of the articles I read on this site. In this case the message (as portrayed by the images) is the opposite of what an event like this is supposedly about. Its always "famous pro and his/her bros ride the insert location here" regardless of how many *gasp* normal riders are participating in the same event, or doing the same thing on a regular basis. It only "happened" if a pro/ex pro did it.
  • 1 0
 @CactusLover: I'm totally with you. Also women's mountain biking is a really awesome, safe and welcoming community for women who don't "ride boys all night" - there are a lot of us at any given event. I think the Roam organizers are partners and completely out of the closet (at least on Instagram). I don't think most of those women would be into objectifying, terrible stuff. I'm sure you're in agreement but I felt the need to say that ALSO being into women doesn't make it any better Smile
  • 8 3
 I know the bike industry has a bit of a bad reputation and I have heard folks say we need to stop with the objectification but I'll be dammed if that is not some sexy Processes.
  • 8 0
 One of the best events I've been to ever. Looking forward to next year!
  • 4 0
 Such a great event!! Lots of industry and non industry women sharing a great time in the desert becoming friends. Get you to a Roam Event!! Well done with the write up Emily!
  • 2 0
 That was such a blast! I couldn't believe how far some people came to be there--and not just the industry folks. I met some great new friends and I had a blast filming a video for my channel there. I'm still working on the edit but I'm hoping it will give another peek and perspective into the event. Can't wait for Roam Fest 2018!
  • 3 3
 I happened to be in Sedona this weekend as we go every year at the same time. I had heard that ROAM Fest was going to be in town but I had totally forgot about it. I commented to my friends on Day 1 for us (Thursday before ROAM started) that I had never seen so man y female riders riding solo before. The next day, the larger groups started appearing and I commented on the quality of the bikes they were all riding. I'd say Juliana bikes were the most prevalent for sure from what we saw. On Saturday, we rode thru the resort and vendors are where ROAM was based on our way to Slim Shady and Hi-Line. All of the participants looked like they were having a great time as they were split into groups and getting ready to ride. That being said, we never once ran into any of the groups on trail. On Sunday, we were told by some hikers that a group women riders had passed them on High on the Hog so they were obviously out there....and not sticking to the "safe" trails.

The article mentioned the "heat" this weekend which I found interesting as it was in the 70's all weekend.
  • 2 0
 Whip Fried Kadiddlehoppers! Looks like a great event
  • 2 0
 Emily!!! So cool.
  • 1 0
 Such a great event! Can't wait for the next one!
  • 1 0
 This is so great! Glad to see the coverage. Hope to get there sometime.

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