Finished: Ask Us Anything With Norco Bicycles

May 16, 2018 at 13:37
by Pinkbike Staff  



Norco worked closely with Norco Factory Racing athletes, including Sam Blenkinsop, in the development of the Norco Aurum HSP over the last couple years. We first spotted Norco's new downhill bike, or an iteration of it at least, back in October of 2016. In February of last year, Mike Levy headed to Norco's HQ just outside of Vancouver to see the prototype and throw a bunch of questions at their engineers. And then finally, in April 2018, we got our first official look at the bike, which Sam Blenkinsop had an exceptional start to the season on in Croatia, with a 4th finsih.

We thought this would be a perfect opportunity for you to ask Norco's Jim Jamieson, David Cox, and Terry Brown your questions.



Terry Brown – Product Development Manager

Once a simple frame designer, now steering a whole department. These days Terry is mostly taking the beating from all the truly creative people. Six years in solitary confinement and still reasonably sane.
Norco Bicycles Ask Us Anything

David Cox – Engineering Manager

Born and raised in the North of the UK, David is now living the dream in the Canadian Pacific North West. With a Master’s degree in Mechanical Engineering, he joined Norco as a design engineer specializing in geometry and kinematics. In his current role as Engineering Manager he’s overseeing the engineering team, striving to design the best bikes in the world. If you can’t find him in the office talking about the optimal weight distribution on a bike, he’s probably out shredding trails.
Norco Bicycles Ask Us Anything

Jim “JJ” Jamieson – Product Manager Full Suspension Bikes

Being with Norco since 1989, JJ knows where the ball rolls when it comes to full suspension bikes. He’s responsible for some of Norco’s flagship models such as the Aurum, Range and Sight, works closely with the design and engineering team and takes care of all component specs. As a Norco staple, JJ has also by far the coolest office in the building. If you want to see all retro bikes, gear and imagery in one spot, you should pass by his office one day.
Norco Bicycles Ask Us Anything


Sam Blenkinsop 29er


How ‘Ask Us Anything' Works:

Starting at 10:00 AM PDT/6:00 PM BST on June 6th you can type your questions for Norco into the comment box below this article and the guys will have a crack at answering them. Sometimes your answer will pop up in a few seconds; others may take a few minutes while Jim Jamieson, David Cox, and Terry Brown work their way through questions that are popping up. Everyone who posts a question, large or small, will be taken seriously.

To make this go as smoothly as possible, try to follow these guidelines:

• Keep your questions relevant
• Stay focused and to keep your questions on one topic if possible. You can always ask about another item later
• Try to keep your questions to about 100 words
• Ask Us Anything is a service to PB readers who are seeking helpful information, not a forum to broadcast opinions or grievances. If you do have an issue that you want to ask about, no worries, just keep your complaints relevant and in the context of a question so that it can be addressed in a productive manner
• Use propping to acknowledge good (or not so good) questions and bump them up or down to where they belong

Other time zones:
• 1:00 PM EST (New York)
• 6:00 PM BST (London)
• 7:00 PM CET (Paris)
• 7:00 PM SAST (Cape Town)
• 3:00 AM AEST (Sydney, Australia)

Norco Aurum HSP


MENTIONS: @norcobicycles



327 Comments

  • + 45
 Is consumer direct a problem or opportunity?

Can we please have a Shimano option? Some like chocolate some like vanilla.
  • + 7
 yes SLX/deore is much better than NX
  • + 3
 Norco has a pretty deep partnership with SRAM as one of the two Canadian distribution and service centerd for a lot of their products. I'd imagine that's why we see so much SRAM/Rockshox on a lot of bikes throughout the lineup.
  • + 6
 @racerfacer: apologies I meant to upvote you. have deore brake on my current bike and I honestly prefer them to guides
  • + 2
 As with anything there is never one way that is right. We know that riders will prefer different component spec but we have to chose a spec that we feel is what is best for the bike. We can see in the future having more kit options so there is more choice for riders. JJ
  • - 95
flag Powderface (Jun 6, 2018 at 10:35) (Below Threshold)
 @norcobicycles: Best for the bike? Typical corporate bs answer. I voted with my wallet this year on a new full suspesion and it wasn't for Norco.
  • + 6
 @j-t-g: Our race team partnership definitely influences this decision, in part because we are working with them on this bike earlier in the development which allows us to better understand how their work can play nice with all of the work we are doing. This makes for better performance, maintenance and fit of components.
-Terry
  • - 16
flag Beez177 (Jun 6, 2018 at 10:55) (Below Threshold)
 @Powderface: I agree completely.
Commencal has Shimano and SRAM builds. Norco's pricing is pretty high too.
  • + 22
 @Powderface: So why did you ask the question? Did you think Norco would say "hey, Sram components are sh*t/garbage, but we spec them anyway?" Sram and Shimano meet with bike companies and present their best parts packages for OEM years in advance. Sram won and Norco went with them. Sounds like you wouldn't have bought a Norco in the first place.
  • - 25
flag aceface17 (Jun 6, 2018 at 10:58) (Below Threshold)
 @j-t-g: imagine how well blenki could do on a fox/shimano set up
  • - 14
flag ka81 (Jun 6, 2018 at 12:33) (Below Threshold)
 @bman33: presenting? Seriously?? )))
Wake up, man.. Kickbacks, that's all.
  • + 11
 @ka81: Yes, presenting, sales pitch, how ever you want to call it. Shimano and Sram meet with Norco. Norco says, "Here are the bike we are looking to spec and/or develop this year and we plan on making X amount of each". Both Shimano and Sram provide proposals of OEM packages. Norco decides and pays for them. Most likely on some type of Net terms. That is how it works. Now if your definition of 'kickback' is Sram saying "Norco, if you purchase 1000 GX kits, we will give you an additional 8-10% discount on all the forks and shocks you need' , then I agree. However, if you think SRAM or Shimano pay a smaller company like Norco for OEM you are sorely naive. You may hate Sram/Shimano or what ever, but that isn't how it works.
  • + 4
 @norcobicycles: Loving the DVO on my Range C7.3. The best kit/price point available today.
  • + 1
 @acetasting1992: Hed fall flat and go straight back to sram/rockshox!
  • + 22
 When will 26" be great again? Serious question. All new bikes tends to be built around racing making them uber capable. But now we have all these flow trails that makes these bike yawn out of boredom. What about a fun, playful, flickable slopestyle/trail bike aka Down Slope Trail Bike?
  • + 9
 Like a GT Distortion?
  • - 6
flag fecalmaster (Jun 6, 2018 at 0:49) (Below Threshold)
 Why do bad things happen to ugly bike designs?
  • - 38
flag parallaxid (Jun 6, 2018 at 2:03) (Below Threshold)
 29ers = totally un-fun. riding them on a flow trail is about as fun as going to the dentist.
  • + 22
 @parallaxid: Which came first, the 29er or the dentist?....
  • + 8
 @parallaxid: not true
  • + 4
 @Asmodai: it's roughly half as fun
  • + 1
 @me2menow: not for me
  • + 9
 Too bad that the whole bike industry seems to focus more on speed than on playfulness.
  • + 13
 Yep, exactly. Definitely want a new version of a status, tr250, soda Evo, voltage, etc. Basicly the same just with new standards on them so parts can aren't so hard to come by. Just fun, poppy, playful, flikable, and bulletproof bikes. Really not worried about winning any races or pedaling up hills.
  • - 1
 I haven't been laid since last Sunday, here we are mid week,,,, can Norco predict when this horrifying 3 day streak will end?
  • + 1
 @ntd14: they are out there. I reckon GG and cotic have one, the ROTEC 5.0, corsair are back at it, majin, last clay, Trannie scouts, the mid gen Dartmoor wish. Not everything is uber mega enduro bro. There's still a few bikes with soul left in them.. Cachet just put up a fun play bike last week too.
  • + 5
 You don’t need a bike, you need a time machine
  • + 5
 @sethius:

If your're looking for an agile trailbike for twisty, natural trails you'll hardly find a medium trail/am frame with a wheelbase less than 1170mm....the only brand I know is banshee and norco. Just for the record ....in 2012 my freeride frame (M) had 1160mm. To me the bike industry is off track, and is being misled by race oriented test pilots and developers, and new bikeparks with straight forward motorway trails.
  • + 11
 Banshee Bikes still offer modular dropouts with bikes that work as 650b/26. Prime has 140 travel, Rune has 160 and the Darkside has 180.

bansheebikes.com
  • + 2
 @Cirest: you mean AKA winning races? If you mean that as dig against 29" wheels, you do know there are hundreds if not more 27.5 inch wheeled bikes still available as 2018 models. Even 26" DJ's are still around. Kurt V. even hit Fest jumps on a 29" single crown bike. So there is that....
  • + 8
 @bman33: it's not a dig against 29ers ...i am riding one myself. It's a dig against too long and too slack race winning geometries, which (to me) are less fun on natural mountain trails.
  • + 5
 @Cirest: It can be taken in different ways. I have a semi truck long Giant Trance. Some 29ers are shorter in wheelbase than this thing. Its a bitch on super steep and tight. But whenever I can get the bike into good decent speeds on almost all trails, its so playful and just a monster. I love speed. If theyre longer and slacker their top speed may be faster, and the playful threshold may be a little further in too. All bikes can be playful. You just need to find out what it likes to play in Smile
  • + 3
 @Cirest: this 100%
  • + 2
 @parallaxid: Good thing you can get it in both 27,5» and 29» then
  • + 2
 @Cirest: Couldnt agree more! Feel is everything. I've had and ridden tons of modern enduro bikes but my favorite bike in the quiver is a plus sized 650B Titanium Hardtail. Although I cant touch the times i set on a modern Enduro Bike (mine is a Giant Reign),most of us arent trying to post KOMs every time we ride
  • + 19
 We don't see 26 coming back anytime soon. Within the industry there has not been any recent development in tires, rims, forks etc. so it would be tough to bring this back now.
With riders like Sam being able to whip his 29er and have a lot of fun on it as well as the capability of 650B being (for the most part) as easy to throw around as a 26" we feel there is a solid future for both 29 and 650B which is why we make most of our bikes with both wheel sizes for different riding locations and styles of riders. JJ
  • + 18
 @fecalmaster: The universe will sort you out....I heard that it's Wednesday today, aka hump day.
  • + 2
 @norcobicycles: You were right hump day was just that, hopefully this trend continues.
  • + 25
 If Blenky was a type of canned soup then what sort would he be?
  • + 19
 any soup with laxative; no other soup is going as fast and flamboyant from top to bottom.
  • + 3
 @K1maxX: Cuz some soups have laxatives?
  • + 18
 Maybe a lamb stew? bbaaaaaaa......
  • + 22
 How important do you guys think diferrent chainstay lengths for different sizes really are? Why does almost noone else bother doing?
  • + 17
 We think it's very important. Different chainstay lengths make sense to us because people come in different sizes and anything we can do to maintain an even weight balance between your wheels will help provide grip in all situations. Grip = control = fun!
It can be more expensive to produce this feature as well as introduces a level of complexity in manufacturing which takes more effort on our part to make sure it's made right. These aren't huge barriers, so we don't really have a good answer as to why you don't see this a bit more other than it is not the easiest way to make a bike!
-Terry
  • + 5
 @norcobicycles: it's why I chose my torrent over a few other brands - chain stay accounted for size.

Some of the other brands had the same chainstay length on a small as their XL!
  • + 20
 Sam Blenkinsop has been singing the praises of your new DH frameset, while in the same breath quietly saying that he never truly got along with the old Aurum on WC tracks. Who initiated the conversation regarding developing the new, radically different frame design and how long ago did that begin?
  • + 6
 We initially worked with Harry Heath to develop a custom chainstay with idler for the Norco Factory Racing Aurum bikes about 3 years ago. We learnt a lot about suspension performance, air vs coil, antisquat etc during this test phase. Following this, we decided to kick off a full R&D project to further explore extreme rearward axle path combined with idler to counteract any chain growth. We opened molds straight away in carbon so we could test quickly with multiple linkage configurations… fast forward a couple of years of testing and you can now go out and buy a HSP Aurum - David
  • + 3
 @norcobicycles: Why an idler arrangement rather than an Non-Drive to Drive Side elevated propshaft arrangement? The latter would also prevent excessive extension of the der. cage on compression.

I've always assumed it was because of weight considerations and off-the-shelf parts availabillity, but was curious on your take.
  • + 4
 @UtahBrent: Gearbox or IGH with a propshaft sounds dreamy... maybe one day - David
  • + 1
 @norcobicycles: @norcobicycles: Why one day? Brooklyn were half way there 15 years ago..
  • + 16
 1. What's the main reasons for changing from the well known Horst link to the not-so-common HPP?

1.1 Why hasn't this been done earlier? (I do much prefer a HPP on a DH-bike, and the new Aurum has got me considering changing out my M16c)

2. Why don't you have a custom paint program (or more colours available. I.e. black)
All models should come in two colours: Any colour and black. Wink I haven't changed my 2015 Range yet because of black. (Yes I know I'm not everyone)
  • + 12
 1. HPP offers us the rearward wheel path that we wanted without the pedal feedback that comes along with a horst link
1.1 Stigma around long chains and funny looking bikes. Carbon fiber structures also allow us to create a frame within the tight design parameters required for the components at an affordable(?) price. Tooling for an alloy version of the HSP will be more expensive than the carbon which would inflate the frame price and create a heavier product.
2. As our kit program expands, there will be more options for paint colours along with the ability to choose part kits. Hopefully we can get this going for Aurum at some point, but the business folks here are calculating which platforms (Sight) will see this happening first.
-Terry
  • + 1
 @norcobicycles: We like long chains: more linkage beauty to behold Wink
  • + 14
 Using a bigger wheel in the front than in the rear makes sense to me. However, relatively few companies actually do this. Foes and Liteville still do, Banshee and Specialized quit doing so. Especially as Norco and Liteville already let the chainstay length grow with the frame size it seems like something Norco in particular could do too. What is the reason to stick with same sized wheels front and rear? Is it only because you need the same diameter front and rear to participate in UCI sanctioned competition or are there other reasons as well?
  • + 13
 maybe its because litterally nobody wants to buy such bikes
  • + 6
 @lys3rg0: I think no one buys them, cause pros don't race them, and yeah, they don't do so cause UCI doesn't allow.
For me makes a ton of sense, moto industry realized ages ago, different missions benefit from different sizes.

I'm riding 26er at the moment, but when the time comes to buy a new 650b, god knows I'm gonna slap a 26 in the rear on park days
  • + 5
 @lys3rg0: I think it's a great question. There are many benefits to be had from mixers. Especially for DH.
  • + 10
 We've tried it. Regulations kill this for people who compete. Designing one platform around two different wheel setups (race Vs. recreational) would be a design and logistical nightmare. Right now, the gains for us aren't appealing enough to consider this.
-Terry
  • + 1
 Canyon offers this on their Spectral:ON. Perhaps a sign to come for something that appeals to enthusiasts?

It doesn't make too much sense to me. I just don't want more front travel than rear for reasons I can't explain (dynamic geo?). I also don't want my ass to be buzzed if I tuck a bit too much landing on a downslope.
  • + 2
 @lys3rg0: it would be great to see a test of the different sized wheels front and rear....moto does it and makes sence, or does it?
  • + 0
 @enger: As you can see, like everything in the bike industry, performance is secondary.
  • + 3
 It is an honest response by Norco though I'm surprised too. Didn't realize competition was such a big deal. Those competing surely must be a minority. So basically the companies that do work with dissimilar front and rear wheel can give you a well founded explanation why they do it, what the advantages are etc. The companies who don't go like a "ah yeah could be nice but... regulations in competition." Silly thing is, some UCI delegate (not sure which anymore) actually said they were planning to drop it. But they needed to drop it in 2017 for it to be in effect in 2019. Considering they still haven't dropped it, it won't be until 2020 before you can actually race an UCI sanctioned event with dissimilar wheel diameters. It would be a bummer for smaller riders in particular as they may like the bigger front wheel, but the bigger rear wheel makes it hard to tuck when they have to.
  • + 1
 @norcobicycles: But there are gains...
  • + 1
 @enger: Have a read of the Geometrpn thread on mtbr. They have bee running 29f 275r for a while now on their trail bikes.with good results.
  • + 1
 @fartymarty: I have not...Need to read through that
I do Remember the old 24 inch on the rear and 26 inch up front from 14 ish years ago...on the old kona stinky bike ripped!
  • + 11
 Im a huge fan of the latest Norco Range. Its nearly faultless in my opinion. In hindsight is there anything you wish you had done differently with the design of that bike?

Also what is your opinion on the emergence of shorter travel enduro bikes with big forks like the transition sentinel, pole evo link etc? Is there a benefit to having the same amount of travel front and rear over a mismatched set up?
  • + 7
 We are also big fans of the Range but we are always thinking ahead at what can be improved on for the next generation. Often it is little things like the 2.6 tire that came after that frame was finished. In hindsight we would have added more tire clearance. We are not sure if shorter travel Enduro bikes make sense but we are seeing shorter travel bikes become a lot more capable. JJ
  • + 2
 Hi big fan
  • + 3
 @riftzonexc8: Hi terrible pinkbike name
  • + 15
 Will we see a production HSP Range or Sight?
  • + 7
 If we can meet our design and performance requirements for trail bikes with this layout then maybe one day. We are always testing... - David
  • + 7
 @norcobicycles: What are the advantages and disadvantages of HSP for a bike intended to be pedaled around (like a Range or Sight)? We have we not seen more all-mountain bikes with high pivot?
  • + 9
 Can you explain antisquat to me? I know many (all?) your recent bikes have a ton of it. Would the influence of antisquat be the same if the chain was removed? Is antisquat directly related to pedal kickback?
  • + 7
 greater than 100% AS = pedalling extends rear suspension
100% AS = pedalling does not affect rear suspension
less than 100% AS = pedalling compresses rear suspension

No chain = no AS and no pedal kickback (PKB)

Aaron Gwin commented that his Demo felt great without the chain when he won Leogang 2015, even though the Demo already has one of the lowest PKB values of any bike. PKB feels worse as you go faster.

Pedal kickback grows with AS
  • + 1
 @theminsta: I would argue that pedal kick is muted as you go faster. Bounce in place on a high PKB bike and you’ll notice your Cranks rotating backwards with each compression, and then do the same at rolling speed, and you won’t notice it at all, because of the hub mechanism.

AS and pedal kick are not always directly related. There are bikes that have high pedal kick and lower AS in the easier gears, while AS goes up and pedal kick goes down in the harder gears. (I have no idea why that is, it’s not intuitive to me at all).
  • + 1
 I forgot not everyone has instant engagement rear hubs!

Easier gear = less chain ring movement relative to the rear cog/cassette/hub
  • + 5
 Antisquat is the percentage of chain tension force that extends the suspension vs the force due to weight transfer that compresses the suspension under acceleration. (100% antisquat is when the chain tension counteracts the weight transfer under acceleration). Pedal feedback is a related but somewhat independent characteristic, see Aurum HSP - David
  • + 1
 @norcobicycles: Isn't the shear force at the contact patch also a contributor to anti-squat? Imagine a bike w/ driveshaft, rather than chain...it would still have some level of anti squat.
  • + 2
 @UtahBrent: Yes you are correct, you would still have antisquat with a driveshaft
  • + 1
 @theminsta: First off, I may be completely wrong so please correct me if I'm wrong. That said I had the understanding that any percent of anti-squat helped extend the rear suspension and you need the anti squat value to be negative (rare but apparently sometimes happens) in order for it for it to compress the rear suspension. 90% anti-squat isn't trying to compress the suspension it just doesn't totally extend it / balance out. That being said I'm no expert so correct me if I'm wrong.
  • + 1
 @OpTic-Emu: And nope...
  • + 1
 @deadmeat25: Thanks, very helpful!
  • + 11
 What are your thoughts on 157mm rear ends used by Pivot on some models and soon Knolly on ALL models?
  • + 14
 At this time we feel that it is possible for our engineers to design the bikes with the geometry we want without having to change to this wider standard and with tire sizes moving back 27.5 and 29 x 2.4-2.6 (instead of the larger 2.8-3.0) the need for wider spacing is not as important. So at this time we are sticking with standard Boost 148. JJ
  • + 8
 @norcobicycles: Hey, thanks for the reply! Have a good one.
  • + 2
 and previous versions of the Aurum.... I was surprised when they went to 142mm on the carbon versions and now they've gone 148 on the HSP if I'm not mistaken.
  • + 2
 @norcobicycles: What the hell was wrong with 150?
  • + 6
 Have you poached / employed designers from other companies over the last few years? I ask this as the designs look a lot more current and up to date than Norco once did, it almost seemed that they were getting left behind. They look beautiful bikes now and I'm yet to hear of any owners complain (although they aren't overly popular in the UK)
  • + 5
 We've been building our team steadily over the past 6-7 years and have a lot of great in-house talent right now that come from many different areas. We're pretty self sufficient and like to think we paying attention to the industry and where it is headed because we are actively participating in all aspects. We're all riders here, and get out as much as we can! -Terry
  • + 9
 Please bring back threaded BBs. Friends don't let friends ride press fit BBs.
  • + 2
 Yes - Threaded!
  • + 4
 Not to say that there aren`t issues with pressfit BBs (particularly PF30), but threaded have their own set of issues too. With proper quality and frame tolerance control, we have next to no issues with pressfit BBs. Pressfit BBs (PF92 & PF107) give us more freedom in carbon frame design -David
  • + 12
 +1.

This is the way I see it;

Consumer: "I've been riding threaded BB's for 25 years and like the serviceability of threaded BB's, as well as the fact they tend to creak less."

Industry: "We know what is best for you."

Consumer: "I prefer serviceability over absolutely cutting edge design."


Industry: "We know what is best for you."

Sometimes, when your kid is whining for candy, just give him some. Everyone ends up happy.
  • + 1
 @norcobicycles: Literal bullshit. Threaded BB's are the part of the bike most people have had the LEAST trouble with... Head tubes however....
  • + 6
 Guys, how do you feel about the cost of downhill bikes? I'm a privateer and I do a lot of racing. I recently broke my frame and had to buy a new one, on my privateer-based shoestring budget there were a choice of about 3 frames. The HSP Aurum would be my choice if I had one, but to juggle travel costs, entry fees and license costs alongside owning one of these superbikes is totally impossible for me (and any of the guys I race with). Is it simply a case of these bikes costing far too much to produce for them to be obtainable by young pre-professional career racers like myself?
  • + 1
 Enduro rigs are more expensive than DH tho.
  • + 4
 There's frames out there that aren't 4k. Airborne, nukeproof, Dartmoor etc all have frames at sensible prices. And there's plenty of ops in the second hand field with most DH guys moving to enduro..
  • + 3
 @sethius: Yea for sure, but when you start looking for something with 460mm plus reach for a tall person like myself, options are more limited. As for second hand, once bitten twice shy, my Glory was second hand and is now totally useless. Luckily a local shop helped me out with a Saracen Myst Frame so all is well, but it was a frustrating few weeks.
  • + 3
 All the incremental changes vs volume sold will be a reason for the industry overall. Because a new standard / trend comes out every year, it will mean frame designers will have to busy themselves to change frames to keep up to date. Then they have to create new tooling / molds for each change, then chose new components etc only for the standard / trend to change next year anyway all means than frame selling life cycles are really short. They have to recoup the costs of production in a relatively short selling window, meaning end consumer's cost has to go up vs if it remained unchanged for say 5 years. If good quality frames are to come down in price, the product life cycle will need to be extended to allow a longer recoup of costs time. All this, combined with the pretty common sales model of designer > manufacturer > distributor > dealer > customer with everyone taking a cut along the way will drive prices up.
  • + 3
 Also budget for a skinsuit in 2019.
  • + 3
 We have always tried to offer our downhill bikes in both aluminum and carbon as well as offer frame kits to give riders a choice of price points, component specs and frame material. We will hope to have more price point options with the Aurum HSP in the future. For now we still offer our Aurum aluminum. JJ
  • + 2
 @iian: Interesting about the constant incremental changes hurting volume
  • + 4
 Think I've seen about 3 norco's out and about so far this year, all aurum's to. Are there any plans to become more competitive in Europe soon? I assume import duties are the biggest hurdle but then again you see are Cruz's and transition's everywhere...
  • + 14
 Sounds like an excuse to come on vacation to British Columbia to pick one up...
  • + 6
 What colour bike do you recommend for highest speeds? I want to look very legit and cool. Also any advice on how to ride a bike? Thanks!!
  • + 6
 Tough call on the fastest colour. Maybe red like Sam's bike. For some riding skills check Ryan Leech's website, he is teaching bunny hopping and wheelies. This will get you started. JJ
  • + 7
 The DH bike looks similar to the Commencal.
Did you work with them on the design or is it just coincidence?
Thanks
  • + 99
 Our project goals must have accidentally been the same: don't look like a Session.
-Terry
  • + 3
 @norcobicycles: Winner! Comment of the day right there... Razz
  • + 1
 @norcobicycles: Yours is better than theirs Smile
  • + 5
 In April there was a video posted here on Pink Bike called How Norco makes a bike. Can you give us more detail on that bike you were testing ? What is was, when it will be available ?
Thanks
  • + 2
 If you listen closely in the video someone accidentally spills the beans and names the bike I think. Watch it again.
  • + 6
 @j-t-g: maybe it was a trick and that's just what we want you to think it is....
.
.
.
.
.
or maybe not.
  • + 1
 @j-t-g: I can't wait for this one.
  • + 4
 Couple of questions:

1. What is your opinion on the market space for a burly trail bike? I live in an area with whole lot of blue trails but also love to ride the small selection of black trails with drops, steeps, and tech. I would love to have an over-forked trail bike but don't need the extra weight/durability of a full-on all-mountain bike.
For example: could an Optic 29 be run with a 140mm fork? Would it fit this gap?

2. What is your opinion on running shorter cranks? Bikes are getting lower and lower; I don't want to hit the ground. Why do medium and larges come with 175mm cranks? I even have decent foot positioning but with flats I still strike the ground more than I like.

3. Kids and Youth mountain bikes. Please make them lighter. And provide options without heavy forks on the front. And eliminate front derailleurs on them. And please use cable brakes (BB7 or BB5). This should be a niche that a larger manufacturer could use volume making to make up for increased costs/reduced margin. My bike should not be lighter than my kid`s 24" rig. The rear wheel on a Giant and a Norco bike for my kids is just shockingly heavy.
The goals of youth/kids bikes should be durable (resale!), lighter, low maintenance.
  • + 4
 1. Burly trail bikes represent where bike technology is heading in general. Components are becoming more capable and durable which is why you see people shredding "smaller" bikes. I totally get what you are looking for in a bike and that type of ride is high on my personal desirability list.
2. Shorter cranks are interesting and something we are looking at. Lower and lower is not necessarily going to provide the ride characteristics we want out of a bike when looking at geometry as a complete picture. So short cranks may or may not be sensible on bikes you want to pedal all day.
3. We've been making improvements to our kids bikes over the past few years, but as you can imagine, have to balance cost with features. We know there are people out there who gear for their kids which won't hold them back, but it's not easy to convince a larger number people to spend the money that is required to make something light and functional for kiddos. We'll keep chipping away this!
-Terry
  • + 1
 @norcobicycles: Thanks for the reply!
  • + 7
 Re. cranks, I tried 165's for a while, I just couldn't get the same leverage that 175's provided. It came down to anticipating pedal strikes and adapting, and living with the occasional strike, or having less climbing torque.
To each their own, but I couldn't believe the difference 10mm made (yeah yeah, "that's what she said").
  • + 1
 @woofer2609: I have 175, 172.5 (road bike), and 170. I use cadence vs power so the shorter cranks work for me. I also notice slightly less knee fatigue with the shorter cranks - only noticeable on longer rides.
  • + 1
 @the-couch: i have some 170's on a track bike, used to have some deore dx 170's on a mtn bikevway back in the day and I'm ok with them. For whatever reason, 165's just seem to underwhelm me. Not sure why the difference between 165 and 170 seems so different to that between 170-175, but it is.
  • + 3
 Maybe its asked before but for me its just insane the new frame prices, currently on your homepage $4299 CAD AURUM HSP FRAMEKIT. For me this is just insame, why is these days everyone pushing to sell complete bikes and ramp up the frameprices so much?
And are we going to see prieces drop now again? as all the developement is slowing down again? (have frames for 27,5 and 29) so are we gonna see a shift to price focus again?
  • + 3
 I’m currently studying for a masters in mechanical engineering, with a goal of working as an engineer for a mtb company. Would you say there are graduate jobs available or would industry experience have to be gained beforehand? What are the chances of getting the dream job working in Canada on bikes?
  • - 4
flag freeridelover (Jun 6, 2018 at 10:22) (Below Threshold)
 There's no way to know what the mountain bike industry will look like when you graduate man.. you'll have you masters in what, 6 or 7 years minimum?
  • + 4
 The jobs are out there. Timing is everything along with ease of working in the country. If you're coming from the UK to Canada, just get here on a working holiday visa and start knocking on doors. Transplanting people who lack experience is a tough sell, but if you're already here and someone is hiring and you've got skills, passion, initiative.....then good things will happen. -Terry
  • + 3
 @freeridelover: 6 years maybe for a PhD. Masters is 1 or 2 years max, especially in europe.
  • + 1
 @cuban-b: Didn't meant to be negative! but Hambo is 17 y/o according to his profile so I figured he was planning on doing his master and not doing it at the moment
  • + 1
 @freeridelover: Assuming he's starting uni in September a masters can be had in 5 years in Scotland, 4 in England.

@Hambo24: Terry is right though, get here on a working holiday visa which gives you 2 years to get your foot in the door somewhere, make contacts etc and even get PR if you manage to find the right job quickly.
  • + 2
 Hi am I too late for the party? What software would you suggest a budding Product Designer / Mechanical Engineer, wanting to get into Bike Industry, should learn?
I heard that Solidworks is the industry standard, but are there more bike specific applications out there that are a must?
  • + 3
 Awesome to see Blenky killing it on the new Aurum! I’m a big fan of the rebirth of the high pivot idler design. Just curious why Norco chose to forego the brake floater that was common on earlier incarnations?
  • + 2
 I like the idea of HSP a lot. I got to try a Canfield Jedi, which also has an emphasis on rearward travel, and it felt amazing on the trail. What felt most different to me was the way the bike felt while pedaling - stable, controlled, and it bobbed tons compared to what I was used to. I did also notice the ability to maintain momentum more easily through bumpy sections.

Would a rearward axle path used on a shorter travel bike, like the Revolver or some other XC/light trail bike, extend some of these benefits to the pedaly-bike realm? I could see the ability to maintain momentum as a huge advantage in racing, but I'm curious what the trade-offs would be (besides weight/complexity).
  • + 2
 With Danny Macaskill bringing free-ride trials into the spotlight again, like Ryan did in the past, is there any chance that you will bring back the Moment/Manifesto with an updated design? There is currently no option for hard-tail trials bikes, and the Norco Moment was a legendary bike.
  • + 1
 We have been making a few frames for Ryan over the last few years. If there is a market we may consider to bring it back again in the future. JJ
  • + 2
 Any plans for making a high-end, but light kids bike similar to a Trail Craft Maxwell in 20 and 24"? I like your kids line a lot especially the charger and fluids but weight is so critical and tends to balloon with kids bike to nearly 30lbs which is just awful for a 6yr kid busting our 6ft drops and climbing back up too. Also crank length is a constant issue on those bikes as well. In addition your storm line has many cheap coil forks that weigh 5lbs and literally do nothing but negatively impact performance. Those are anti-kid decisions that are solely there to sell bikes to ignorant kids that "want suspension". It's useless weight and it needs to stop please. Kids on mtb is exploding in popularity and we need a brand like Norco to step up and make amazing bikes for them. At the moment it's only the charger and it's not ultra amazing yet also your dealers are just full of the Storm junk with heavy forks. Not a single bike in our shops would I ever advise a parent to buy regardless of price. Hoping this changes.
  • + 2
 Are there a lot of difficulties from going from an race specific dh bike or even prototype to a production bike for the "average" rider? I'm interested if there are any requirements a bike has to fulfill to make it marked ready, since race bikes get a little more attention in terms of maintenance than the bikes of the private riders. On the new Norco bike im thinking about chain/chainring ware, since the chain on your bike is less connected with the chainring than on previous models (I've heard that there where some problems on the old ghost dh bikes).
I'm also curious how the process of designing a new product looks like; do you design the bike for race purpose only in the first step and if there are some reliability or other issues to fix them the for mass marked or do already have enough knowledge to know how a bike needs in order to make it work for mass marked.


thanks and cheers.
  • + 4
 DH bikes see some of the toughest conditions put on a bicycle. Most issues that would come up with respect to reliability/durability would cover any demands placed on the bike from the mass market. We always consider mass market when designing bikes but the needs of a DH racer are similar whether you are Sam Blenkisop or Pam Lenkistop, and the end product represents that.
As far as chianring wear, goes, we haven't seen any issues over the roughly two years that we have been developing and racing this bike.
-Terry
  • + 4
 @norcobicycles: Who's this Pam Lenkistop I keep hearing about?
  • + 1
 @norcobicycles: And so does every other manufacturer, which to cut a long story short, is why we're seeing so many chain snapping 'accidents'.. The aurum is currently the best DH bike out there, shame you won't go as far as you obviously know you'd need to go to build the best DH bike you actually can though. How many years away is a floating rear brake, or to put it another way, how long do we have to wait for the whole industry to come full circle back to the early 2000's just with bigger wheels and frame sizes?
  • + 5
 Is Pete Stace-Smith a highlander?
  • + 2
 Yes, but don't tell anyone
  • + 1
 Norco is one of the few brands giving both 27.5 and 29" wheelsize options in medium and large frame sizes. Was this a test to see where the market is ultimately headed? Do you foresee a time where trailbikes for people over a certain height are all 29", either due to consumer demand, or the need to streamline production and inventory, or both?

Love my XL 27.5 carbon Sight, btw.
  • + 2
 We still see a place for both wheelsizes due to the different positive attributes of both. We work hard to offer choice without geometry or kinematic compromise in as many sizes as possible - David
  • + 5
 Does Norco see themselves getting into the downhill tandem racing scene?
  • + 5
 Not currently on the whiteboard. If you want to send over your bank information, we'll get that commission sent over tout-de-suite. -Terry
  • + 1
 @norcobicycles: I feel like it should be on the whiteboard. Even if its the bottom item. IF you do get through everything else then that'll be the only thing left to do anyhow.
  • + 5
 Where can I get one of those tshirts??
  • + 2
 Follow up to this: are you going to be producing more soft goods in the upcoming year(s)?
  • + 8
 @rrolly: I will pass along the soft goods enthusiasm to the right channels and hopefully we can have everyone wearing Norco onesies by 2020.
  • + 3
 @norcobicycles: You guys look cute in your matching tees
  • + 1
 On the previous Aurum Carbon (2016-201Cool , do larger chainring sizes negatively or positively impact the rear suspension performance? I have a 38t on my 2016 Aurum C7.1 right now and the rear feels a bit harsher than I remember with a smaller ring but could just be placebo.
  • + 1
 The math says that bigger front chainrings drop the anti-squat and pedal kickback.on the Aurum, so it might just be a bit of a placebo..... -Terry
  • + 1
 @norcobicycles: Zzzz... All this because you're scared people won't buy your bike if the chain is in the 'wrong' place...
  • + 1
 As we know, many new bikes being purchased are in the Enduro/all mountain discipline. Do you see any trends leading back to consumers buying downhill bikes or even longer travel freeride bikes marketed to non-enduro riders? Seems like everything else has a dropper post and advertised as a trail bike

BTW the new Aurum frame design is amazing, best looking DH bike by far
  • + 2
 Thanks for the positive comments on the new DH bike.
Enduro/AM bikes are even more capable than in the past and for riders that only have one or maybe two bikes it makes sense to have a trail/Enduro bike only which can be ridden in bike parks on occasion
Our take is that World Cup DH racing is still the Formula One racing for bicycles and will continue to be popular. We also see some interest in longer travel Enduro (freeride) so maybe there will be some growth in this category in the future. JJ
  • + 1
 @Norcobicycles no answer at all?
  • + 1
 Hi Norco.
Here my questions:
- have you done any S-N curves of your frames?
- how do you test your frames?
- are the applied loads measured before during riding?
- have you done any FEM simulations of your frames?
- have you done a lifetime assesment of your frames?
- how many dh bikes get manufactured in one year of production?
- is the engeenering of your bikes completely done in Canada?
- do you test your frames in house?
- how many broken frames do you get back per year?

thank you in advance for answering!
  • + 1
 Where do you think carbon is worthy as a material for bike parts specifically? Any areas where you'd hesitate to use carbon, due to challenges of getting it right and not screwing over a mainstream or enthusiast consumer?

Good places: big long structures like frame tubes, handlebars, and other areas that don't see impact?

Questionable places?
  • + 1
 @norcobicycles I just bought a Sight 29 Carbon and it is such a rad bike, but easily the loudest I have ever ridden because of cable noise in the frame. Any plans to ditch or improve the "Gizmo" system? The plugs are terrible too, I have lost two already in two weeks with the bike, kind of ridiculous that I have to duct tape the massive holes left in the frame when these things disappear on a ride.
  • + 1
 What tire sealant do you guys and your racing team like to use? Any certain brand and formulas you can recommend? Orange? e13? Stan's? How about that new Finish Line stuff? Or how about home brew (e.g. latex, antifreeze, cornmeal)?
  • + 5
 Any plans for a steel hardtail?
  • + 6
 Keep your eye out for something coming in the future. JJ
  • + 1
 @norcobicycles: Will do! Thanks for answering.
  • + 1
 @norcobicycles: that would be amazing!!!
  • + 1
 really enjoying my 2018 Sight A2 29'er. Very well thought out spec and the suspension tune is dialed! The only thing I've changed is the front tire to a Magic Mary, which I feel has better traction in the corners. Also its the first bike I've owned where I'm not running to swap out the stock handlebars. Great job gents!
  • + 1
 I think the FSR Aurum working really really well, so,
Why you change the suspension sistem for the new Aurum?
Are you insatisfied with the old Aurum? the new Aurum look is hot!
Are you incorporate the new linkage to the enduro or freeride bikes?
  • + 1
 I am wondering if there are any plans to develop an aggressive geo, 110-120mm travel 29er ? There are some good ones out there right now (Evil Following, Transition Smuggler, etc). Do you feel that the Optic and the Sight have this marketspace covered well enough ?
  • + 1
 We do see benefits of the more aggressive geometry short travel bikes. Look for new bikes to come in the future. JJ
  • + 1
 Any chance you guys could bring back the 650b full suspension revolver in the other frame sizes? Smile
I know a few people besides myself who love the idea of a small wheeled race bike. I wish i had jumped on the idea back when!
  • + 1
 We feel that we can currently make a 29" race bike that works well for smaller riders to a limit, but we likely won't be looking at the super small (XS) sizes in the immediate future. I wish that you wished that you had jumped on it back when as well.....
  • + 1
 Is there any future plans to make an aluminum DJ/4x race bike again? What about a slopestyle /4x dual suspension bike? I have a few year old Rampage and love it. But now your mind not option are Chromo street version with mid Bmx style bottom brackets
  • + 0
 @Norcobicycles no answer at all?
  • + 2
 Why did you keep people waiting for months on end for their new bikes when your Norco range frames were cracking around the bottom bracket? Why couldn't you just let people know what was actually going on?
  • + 1
 What method of manufacture have you gone for to lay-up the frame, so type of tooling, pre-preg and a bladder, tube bag or foam core?
Have you used aluminium or similar inserts for head tube, BB etc?
What kind of idler pulley have you used?
Thanks
  • + 1
 On the Sight 29 how do you feel about a 150mm fork up front? I know the bike was designed around the 140mm, pros and cons of going that route?

Thanks for taking the time to answer our questions!
  • + 4
 Yes, we tested the Sight 29 up to 150mm fork. With the latest fork airspring technology helping the forks sit deeper dynamically, geometry won`t be compromised significantly. Should work great! - David
  • + 4
 What's holding back mixed wheel size bike designs?
  • + 4
 racing rules.
  • + 1
 @justincs: Exactly - UCI rules say no mixed wheel sizes. Plus - look at Liteville (biggest brand to do a mixer FS recetly) - thye've ditched it and removed references to it from their web. Maybe it doesn't actually sell when it comes down to numbers.
  • + 3
 Congrats on the new dh bike. Will you make a high pivot truax? #freerideaintdead
  • + 2
 #truaxforlife
  • + 1
 @norcobicycles: sweet! I’m calling that a definitive “yes”. Adjustments to run 26 or 27.5 and single or triple clamp compatible please/fingers crossed
  • + 0
 What do you think of that Axxios vibration damper sticker thing?

Is it like some tuned mass damper? Viscoelastic damper?

Seems too small. I'm skeptical of just how much it can do. Maybe it works on very specific frequencies, but I read that it's possibly butyl rubber and foil like those automotive self-adhesive sound damping kits.
  • + 2
 I heard Jill Kintner refuses to ride this new iteration of the Aurum. Why does this bike not suit her? Does the new linkage fit a certain kind rider?
  • + 1
 There is no doubt that Jill gets on very well with the Aurum and will likely to continue to ride the bike she knows inside out for the current season. However, we have been testing and working on set up with Jill on Aurum HSP, stay tuned - David
  • + 1
 I have been loving my Range, 9.2. My girlfriend is after a new bike and is really disappointed you don't produce it in size small. Do you have any plans to produce the range or sight as a size small 29er.
  • + 0
 What kind of specifics can you give us on your fibre lay up methodology?

1. How many different fibre moduluses and orientations do you use?
2. Any interesting fillers/additives in the resin blend?
3. How do you combat the variance in co-efficient of thermal expansion of the resin/fibre/tool interfaces during frame moulding?
  • + 2
 Sorry for strange questions, I'm a PhD candidate researching internal stress simulation for composites manufacture.
  • + 2
 Hey guys, when considering non industry standard options for the placement of bottlecage mounts. Do you prefer crunchy or smooth peanut butter on your sandwiches?

-Kenny
  • + 9
 crunchy, always crunchy. stop wasting my time. Razz
-Terry
  • + 1
 The reach numbers on Norco's trail and enduro bikes have gotten a bit longer but are still a bit on the shorter side of modern numbers. Have you experimented with longer reach? If so any reason not to lengthen them?
  • + 1
 Longer reach all on it's own is a fun experiment but we have to consider it along with stem length, fork offset, reach......you get the idea. Geometry is never one number in isolation but acts as more than the sum of it's parts. We are finding that riders are looking to shorten stem lengths to get certain handling which will shorten the cockpit, which explains a trend in longer TT's. Our geo is always evolving, so keep an eye on new models to see where we are headed. Spoiler alert: longer......along with all sorts of other geo considerations
-Terry
  • + 2
 Has Norco put any thought into a short travel / aggressive geo. bike? Specialized released the Stumpjumper EVO, i think we need more bikes like this platform.
  • + 2
 @norco bicycles,
do you think the benefits of the high pivot with idle pully HSP can translate into a smaller travel trail/enduro bike?
  • + 4
 can we have a picture of JJ's office?
  • + 7
 Picture a bicycle swap meet that started in the 80's and ended in 2002. -Terry
  • + 1
 I have recently been looking lustily at Norco Ranges I’ve seen out on the trail where as previously they were not on my wish list. What has changed in the last couple of years to give Norco a leap in design/desirability?
  • + 3
 More horsepower! We've filled out our design team which not only gives us more energy to get the work done but also brings more brains to the party and lets our product managers get out there and learn more in the field.
#moreridersmorebetter
-Terry
  • + 0
 The Norco Range 29 is the best bike I've owned. Only problem is that it's very hard to fit a bottle on my medium frame with the X2 shock. Any recommendations on the best bottle & cage combo (right now I'm using an SKS bottle with a modified Specialized cage). Is bottle fitment a prioritized design consideration for you? I noticed the concept you showed had the piggyback shock upside down, is this to make more room for the bottle, and is it something we could see on a future Range?
  • + 9
 Bottle fit can be tough depending on the shock layout. We prioritize suspension performance over fitting a bottle, but try our best to allow for some combination of cage and bottle fit. I know everyone absolutely loves standards, but you will be surprised to know that there are no standards for bottle cage positioning beyond the two holes that attach it to your frame. This means that we have a hard time predicting what each individual will choose to buy. #waterbottlestandard2109
-Terry
  • + 3
 Can you make the optic a tad slacker?
  • + 5
 They have, it's called a sight.
  • + 1
 @thepm I have an Optic 650 and run a 140mm Pike. It made the bike very aggressive.
  • + 1
 Hey JJ, did the pully wheel on from SRAM 11 speed work well enough for a race weekend on the Eagle drivetrain, or did you guys need to trade your entire drivetrains?
  • + 1
 The pulley wheel that the Bicycle Café installed worked and the bike made it through the weekend so we were super stoked. No need to replace the drivetrain. Great service and support from the guys at Bicycle Café in Kamloops, Much appreciated, Thanks. JJ
  • + 1
 Hey, im in the market for a new aurum frame to replace my 2013 aurum, and was wondering, if you"ll be carrying forward the non HSP aurum.
  • + 4
 Carbon will be disappearing with the introduction of the HSP, but the alloy will be around for 2019.
  • + 1
 @norcobicycles: THX, and an expanded paint scheme?
  • + 1
 IMO there is a gap in your line up between the sight and the range. Any plans to add a 160/150 enduro trail bike to compete with the likes of Rockys Altitude?
  • + 1
 I am talking about 650b bikes
  • + 2
 I am about to compete in a 1000km bike packing trip on my 2018 torrent (BC epic 1000) tell me I am not crazy?
  • + 3
 what happened to PJ Hunton ?? is he no longer with Norco ??
  • + 7
 PJ is still an integral part of the Norco engineering department, but he now works remotely from somewhere deep in mountains in BC - David
  • + 0
 @norcobicycles: with the usage of tools like Skype to communicate in real time its probably almost like hes "right next door"....
  • + 2
 I heard you made a trail bike Aurum, how did it ride and will we see a similar suspension design on upcoming bikes?
  • + 7
 As soon as the lifts closed, we switched up the Aurum HSP prototypes with singlecrown forks, slapped on droppers and wide range cassettes so we could trail ride the bikes. We are always testing... - David
  • + 1
 Will you be looking for Mechanical Engineers around the beginning of next year? I graduate end of this year and would really like to get a job in Vancouver!
  • + 12
 Bring your tent!
  • + 2
 Not looking good right now, but things could always change! -Terry
  • + 1
 Why Evans any other plans to use other bike shops? They seem to know nothing like the Halfords of the bike shops here XD they have got better over the last year tho
  • + 2
 Will Mace clothing make a comeback? or is it not profitable to make durable clothing?
  • + 1
 No plans for Mace to come back. Our focus is on designing the best bikes. JJ
  • + 1
 @norcobicycles: that is a shame. Great clothes.
  • + 2
 Are you guys going to offer the new DH frame as frame only for a reasonable price?
  • + 1
 How much better is the rear suspension with the elevated pulley compared to without it? Is it night day or just a little more plush off the top?
  • + 1
 Also how efficient is it? Are there enough performance gains to put it on a trail bike?
  • + 0
 What made Norco decide to go with a 148 hub? I ordered an HSP frame and I'm super stoked for the bike, just a lil disappointed I need to have my rear wheel rebuilt.

Also when do frames arrive??? Smile
  • + 1
 Also, are the HSP 29 and 275 completely different bikes or could you buy one and then swap rear ends later on to run a different wheel size?
  • + 1
 When this project started the Aurum HSP 650B was designed for a 142mm rear hub but with the later development of the 29er Aurum HSP it was built with148mm. This was just due to the evolution of the bike and timing and us seeing that Boost was becoming a more widely used standard. The frames and bikes are planned for arrival early summer so not too much longer now. JJ
  • + 1
 @Motoracer31: HSP 29 and HSP 27.5 are totally different rear ends ( not possible to swap out ) JJ
  • + 1
 When are the Boost XC frames coming out? Got a great local shop here that moves norcos but all us XC racers can't go backwards to 142 rear bikes.
  • + 1
 You will see us standardize more frames to boost 148 in the future including XC. JJ
  • + 1
 @norcobicycles: and metric bearing mount shocks?
  • + 3
 "Canadian Pacific North West" is that close to the Yukon border?
  • + 1
 hey JJ- when you're alone in your office, do you like to crank up Who's Next as loudly as possible, and swing an imaginary mic around your head?
  • + 3
 Is there any donuts up stairs?
  • + 2
 Not on this side....
  • + 1
 @mrti: Bummer!
  • + 3
 Which sauces do you put on your Snack Pack?
  • + 5
 Usually chili, garlic and barbecue
  • + 1
 @Cob4lt
I’m pretty sure that Australianism went over everyone’s head.
  • + 1
 What is the best rear shock for a 2016 sight? not being piggy back compatable has limited the choices.

Will the more modern sights fit a bigger shock?
  • + 3
 I personally liked the inline Cane Creek shock in that frame. It gave the bike a bit more aggressive ride feel. JJ
  • + 1
 Where do you see the wheel size limits being? Do you think we will have 32 inch wheels and 36 wheels in the future or is 29 as far as we are going to get?
  • + 1
 36 ftw
  • + 2
 Saw the killer Deity kit on the new Aurum HSP, any plans to add Deity to any of the trail bike builds in the future?
  • + 6
 We are stoked on Deity. We may consider it for spec on other models in the future. JJ
  • + 1
 @norcobicycles: any type of gearbox bikes in the works or is it all derailleur for the future?
  • + 1
 Hi David how dit you get the job at Norco as a mech. engineer ? Did you previously work on your own frame or some kind of internship in the industry ? Cheers
  • + 1
 I worked in different engineering related internships while I was at university, then did my masters dissertation on a specific area of frame design for a UK bike brand. I worked in the automotive industry in the UK for a number of years before emigrating to Canada and finding my dream job at Norco - David
  • + 1
 Will the HSP design be adopted to any other of the models? IE range? Sight?
  • + 1
 The Aurum felt very maintanance-friendly. Did you have that in mind while working on the HSP?
  • + 1
 Yes, with the Aurum HSP easy maintenance was definitely a priority when designing the frame. This was something that the Norco Factory WC team felt was very important. This will also be a huge benefit for shops and grass root riders. JJ
  • + 1
 What's your biggest selling point for and Enduro bike? Price, suspension, engineering, spec, support, etc.?
  • + 2
 I would have to say that ride quality is most important to us. This would be a combination of the suspension, spec, geometry, kinematics. As well durability is very important. As with any brand we still have to aim to offer price points that work JJ
  • + 1
 Are you in the near future considering online sales as a means to sell your bikes?
  • + 1
 Have you ever thought about integrating the bike seat into a bike design, eliminating the seat tube?
  • + 1
 why does the main pivot on the trail bikes use a rear axle nut from a CRF 450?
  • + 1
 When will the new 29er downhill bike come out. Did you make an aluminium prototype version. If so sell it man.
  • + 1
 The new Aurum HSP 29 will be in the market soon (early to mid summer). We don't currently have an aluminum prototype but we may consider an aluminum version in the future. JJ
  • + 1
 Hi, which advantages and disadvantages to use so high main pivot on a downhill bike?
Thank you guys!!
  • + 1
 Can we have a 180mm, gearbox-driven, high pivot super enduro bike please???
  • + 2
 Will the aurum hsp be available in the uk?
  • + 1
 What sets you apart from the other bike companies? Why should we buy a Norco?
  • + 4
 There a lot of great bikes available today. I would say the best thing is to get out on a Norco and do a test ride. Let the ride decide. Durability is also super important and the Norco's would rate very high in durability. Best thing is to read some reviews on the Norco bikes that suite you style of riding. Often the subtle details are the reason why one bike is going to work better for you than another. We design our bikes for our riding environment in BC so they are suited to work well in some of the most demanding trails in the world. JJ
  • + 1
 Bit late but @norcobicycles when will component kit 2 be back available on the Sight build? thx
  • + 2
 any plans on doing a 26/24 hardtail with a double-crown again?
  • + 2
 We still get a few requests for the old freeride hardtail bikes. Look for something new coming in the future but not 26/24 double crown.
  • + 1
 I want to try a bike with modern geometry like the Pole Evolink 140, but at a lower price point. Can you make that happen?
  • + 2
 @mountain-life Check out Cotic.
  • + 1
 What do you think about E-Bikes? Are you working on something along the line for next year?
  • + 3
 E-bikes are pretty interesting for the possibilities they can open up for access to terrain along with providing a solution for different levels of fitness and health. There are a lot of sensitivities around land access and trail usage right now that we are paying attention to (in North America -NA- especially). We believe there is a place for everyone on two wheels to get out and enjoy trails, but how that is structured is still being developed and isn't an easy thing to figure out. As for our European friends, you will see us making some moves in the future as the landscape is much more accepting.
-Terry
  • + 1
 I am talking about 650b bikes.
  • + 1
 Do u guys always wear the same shirts as one another?
  • + 1
 Will you sell it cheaper to a poor people Smile ?
  • - 3
 The top built for the Aurum HSP is 10000 CAD... it comes with the cheapest 11 speed chain (PC1110) and a 31.8mm stem/handle bar.
When I look at a company's top bike, I want to dream a little bit ! Looking at the HSP 1, and what I would get for 10K, I feel I"m getting profoundly screwed.
  • + 1
 Where i can find this crazy t-shirt with van and the new Aurum ?????
  • + 1
 Where are your riders drinking tonight in leogang?
  • + 1
 How you create such amazing bikes?? I hace a Range 2017 c7 and i LOVE It!!
  • + 1
 Have a 2016 Aurum, and i love riding it!! That is Norco
  • + 3
 *Thanks, not that is..... hate spell check
  • + 1
 Every of tu your rider gets the Schumlick training in Squamish?
  • + 1
 He trains the NORCO Factory team
  • + 1
 Can I have a large sight A1 for free? Figure its worth a try.
  • + 6
 After you get it, can you give it to me? I figure it's worth a try.
  • + 1
 @darkmuncan: yours the second time I have it in Sydney
  • + 1
 I'd like a Range in XL please. If that doesn't work, a Sight is fine. Razz
  • + 1
 Are you guys really coming out with a new 24" kids diet jumper? Aluminum ?
  • + 2
 Look for something coming in the future. It will be aluminum. JJ
  • + 1
 When will a production Norco gearbox arrive?
  • + 4
 No plans for a gearbox bike. Waiting for further developments in gear box technology and lower prices. JJ
  • + 1
 Aluminum HSP coming when? I want one
  • + 1
 Nothing planned at this time. JJ
  • + 1
 when your going to start sale this bike in europe? want one!!
  • + 1
 Is it the rider or the bike? And in which percentage?
  • + 3
 70% : 30%

assign as you see fit.

-Terry
  • + 1
 Are there any plans for a HPP trail/enduro bike? Why or why not?
  • + 1
 Pull shocks the next new standard/"huge innovation"?
  • + 1
 Is there any job openings at Norco Bicycles research department?
  • + 2
 Are you hiring?
  • + 2
 not right now Frown
  • + 1
 How come you gave up on the sweet axle path of the 2017 Ranges.
  • + 1
 How do I get a Norco sponsored Athlete in Germany?
  • + 0
 Is there any Donuts upstairs?
  • - 1
 Any chances of hiring a foreigner engineer? BTW I will be in BC this month...
  • + 0
 Forehead engineer
  • - 3
 Why asymmetrical chainstays? Why?
  • + 1
 Look pretty symmetrical to me...
  • + 1
 @deadmeat25: I thought this was for all Norco bikes, not specifically for the new Aurum. ¯\_(ツ)_/¯
  • + 1
 Why not?
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