Fox Racing Shox Acquires Marzocchi

Oct 19, 2015 at 14:19
by Pinkbike Staff  
Fox Racing Shox

Fox Factory Holding Corp. (NASDAQ: FOXF) (“FOX”). today announced, that through certain of its subsidiaries, it has entered into a definitive agreement to acquire certain specified assets of Marzocchi's mountain bike product lines. The Marzocchi business designs and manufactures motor bike and mountain bike suspension products. FOX expects the transaction to close in Q4 2015 and it is subject to customary closing conditions and is not expected to have a material impact on its anticipated financial results in either fiscal 2015 or 2016.

"We are excited to announce the agreement to acquire certain assets of the Marzocchi mountain bike product lines, which we believe is a significant opportunity for FOX to further expand the penetration of our bike suspension products across more price points," stated Larry L. Enterline, FOX's Chief Executive Officer. "The Marzocchi team has a long history of performance suspension experience and we believe that this highly complementary transaction will allow for the increased growth of the Marzocchi brand worldwide. We expect this transaction will bring together and strengthen two highly complementary product lines and allow for FOX to leverage its marketing, engineering, distribution, and supply chain resources to drive increased top-line growth and profitability."

FOX expects to report fiscal third quarter 2015 earnings results in early November and plans to provide additional financial and transactional details at that time.

Old Marzocchi Forks from over the years.

About Fox Factory Holding Corp. (FOXF)
Headquartered in Scotts Valley, CA, FOX designs and manufactures high-performance ride dynamics products primarily for bicycles, side-by-side vehicles, on-road and off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. For more than three decades, FOX's team of enthusiasts and professional athletes has been improving vehicle performance through a unique commitment to redefining ride dynamics.

FOX is a registered trademark of Fox Factory, Inc. NASDAQ Global Select Market is a registered trademark of The NASDAQ OMX Group, Inc. All rights reserved.

Complete release from Yahoo Finance here.


MENTIONS: @foxracingshox / @MarzocchiMTB




392 Comments

  • 515 15
 *rushes out to buy first Marzocchi Fork he can find before Fox jacks the prices up*
  • 23 9
 hahahaha word
  • 13 9
 Couldnt have said it better haha
  • 85 1
 "...significant opportunity for FOX to further expand the penetration of our bike suspension products across more price points,"
  • 46 16
 they might be able to use Fox's production lines to create cheaper and better parts, and hopefully use some of Fox's Technology, possibly making Marzocchi better. hopefully.
  • 139 4
 Foxocchi
  • 280 3
 Marfoxxi
  • 4 0
 Tfreeman that would be sick!
  • 124 1
 There goes the bi-yearly zocchi service intervals Razz
  • 69 3
 More likely marz will now become the cheaper fork line for the OEM share that Rockshox, X-Fusion, RST and Suntour currently enjoy.
  • 58 0
 Bi-decade, you mean....
  • 26 2
 @deeeight i don't know about that,Fox owns Easton/Raceface who are essentially both component manufacturers and both produce highend product.I don't see any benefit of downgrading Marzocchi to a lower end brand.Just my thoughts.I hope we see Marzocchi continue on as they have been,2016 lineup looks good.
  • 11 1
 I see it as a time to invest in Fox stock!
  • 17 3
 Fox, bring back the M arch........that just sounded weird.
  • 6 2
 @rideonjon no they won't lower the quality but they'll lower the prices through lowering production prices
  • 106 1
 from the fox press release statement, this is "a significant opportunity for FOX to further expand the penetration of our bike suspension products across more price points." I'd say that is a strong indication that Fox will make Marzo into a budget brand. And this makes a lot of sense for Fox. One of the things Fox has avoided doing is entering into the budget pricepoint with the Fox badges because that could cheapen the Fox brand (RS has managed to offer forks at all pricepoints without diluting the highend's reputation but others didn't manage this so well, think Manitou and, well, Marzocchi.) So how does Fox enter a lucrative market for budget forks without putting their own brand on the line? Well you either start a new spin off brand which is hard because you have to build the reputation up from scratch or you jump on a golden opportunity like this and acquire a brand which already has market presence on which you can roll the dice without risking the reputation of your core brand. Brilliant move by Fox, but still a sad day for fans of high end Marzochhi forks.
  • 8 0
 oh my less competition for fox awwww more painful for consumers =P
  • 4 1
 Now, the bikes low-medium range bring suspensions March, and high-end Fox.
  • 45 25
 People of Gotham, I give you the ultimate heresy, something that we all fear deep inside: "We don't know what is going to happen"
  • 28 3
 Hopefully it's more like "look out Suntour, here come mid-range forks that are simple, heavy and functional."

Remember what the Bomber series for to mountainbiking?

Now imagine it re-introduced as OEM on a new breed of slack-ish fun entry level/mid range hardtails. It could make real trail bikes afforable-ish again and do wonders for the sport.

Optimistic outlook, but it has potential.
  • 10 8
 RaceFace/Easton don't make suspension though, the only overlapping product is the dropper post and Fox bought them after the new post development was already almost completed.
  • 5 0
 WHOLEY CRAPOLA!!!!!!!!!!!!!! Its the Shocker.
  • 7 8
 So Mondraker factory team to Fox suspension? Not likely, but I imagine Fox will only improve Marzocchi's lineup. Would be sweet to see a 380 with a dependable air spring in it.
  • 10 6
 Fox could learn a lot from the engineers at Marzocchi - after all they could pick up some real motorsport engineering experience if they get hold of some of the engineers from the motorcycle division.
  • 9 3
 Word. If anything, Fox has going downhill the last 5 years or so when it comes to their low end stuff. Those stupid open cartridge CTD dampers were the most overpriced POS I rode. Luckily this will bring some of the dual piston cartridges Zokes uses to the Fox lineup.
  • 1 0
 freestyleAM - I've hope this is not the case...
  • 13 2
 I forgot to add, there are a couple of patents owned by Zokes -related to the speed sensitive valves- Fox has surely acquired. They will bury the rest of the company in a landfill, as Microsoft did with Nokia.
  • 1 6
flag torero (Oct 19, 2015 at 16:39) (Below Threshold)
 The conclusion is that the Fox forks will be more expensive; Zocchi much cheaper, but lower quality.
  • 11 3
 Fork n Hell , this is Shocking news
  • 10 14
flag north-shore-bike-shop Plus (Oct 19, 2015 at 16:42) (Below Threshold)
 Marzfoxy
  • 37 40
 Fox has more experience in automotive than Marzo... and their dampers are also more advanced than Marzo. Chassis may not be as durable and system does need more maintenance but that is a trade off for performance that current users of RS charger dampers are learning. It is Marzo that can learn from Fox, not the other way around. Also since 2004-2006 I would not call Marzo a reliable product, and it never was low priced. My Fox Float R with open oil bath is simply a Marzo 66 from 2006, it's just that it is full 2lbs lighter. Romantic nostalgia is cool but Marzo results are as blurry as memories of early NWD movies
  • 9 7
 prepare for monthly fork service boys .. without Marz durability, i'd go rigid nuff said
  • 6 1
 I wonder if one of the "parts" being acquired are longer times between servicing...
  • 13 1
 Marzocchi makes a dependable fork that requires very little maintaining and great all performance. I believe they will leave marzocchi mtb untouched, further expanding their fox forks into high end things like electronics and learning a thing or two along the way from their aquired asset. This appeals to the just wanna go for a rip and wrench monkey crowds offering something for everyone. In my opinion both sides win and fox gets a bigger piece of the pie.
  • 37 2
 Nonsense @WAKIdesigns. I find Marz's current forks clearly superior and have replaced both Fox and RS with theirs. They are almost magical, having such suppleness in low speeds yet riding high in the travel at high speeds and I've never bottomed one out though they feel like their travel never ends.
  • 6 0
 Marzocch=open bath and Fox= closed bladder dampers. Works for me!!!
  • 3 13
flag diegosk (Oct 19, 2015 at 19:53) (Below Threshold)
 I've heard from moto people that their moto stuff is crap. Just what I heard though.
  • 4 1
 @deeeight, I think you need to look harder at the Fox family of products. Dropper seatposts, rigid seatposts, stems, bars, wheels, pedals and grips all cross over at Race Face and Easton.
  • 6 16
flag deeeight Plus (Oct 19, 2015 at 21:59) (Below Threshold)
 @bogey... I think you're mixing up your lineups or brands. Fox BIKE has no such items. The MX/ATV lineup parts are different. There is no Fox mountain bike bars or stems or wheels in their catalog.
  • 4 1
 @WAKIdesigns
i do not think it is about learning from each other - i agree on

@southoftheborder opinion

looking at the patents marzo is owning
patents.justia.com/inventor/paolo-marzocchi

it is a very good business move to aquire (get them for pennies) and drag those patents away from rock shox, shimano etc..
hopefully fox will bring back the marzo/fox girls ;-)

cdn.coresites.factorymedia.com/dirt_new/wp-content/uploads/2014/06/Marzocchi-Bomber-Forks-5.jpg
  • 6 0
 If the PR is true, fair play to Fox They are buying in to a mixed bag for sure, with plenty of risks as much a upside and I'm guessing a workforce is included. If some people get to keep their jobs as an outcome, then that's great
  • 4 0
 Marz already did the cheap oem thing. Remember the MZ Comp? Almost ruined the good name.
  • 11 3
 @deeeight, you're missing the point again. Fox owns Easton and Race Face and have not killed off any of the directly competing components in the lineups. This shows that they are not adverse to having competing high end options in the brands that they own. There is enough brand loyalty in all of these excellent companies to allow this to happen.
  • 4 30
flag deeeight Plus (Oct 19, 2015 at 22:58) (Below Threshold)
 You're right, I don't get your point since you took several messages to make it, and keep changing your story each message.
  • 10 2
 YEAH!!! Bring back Jenna Jamison too!!!
  • 5 0
 fox and marzo wont truly be competing with each other because they are both under the same company so it shouldnt matter which one people buy because the money goes to the same place
  • 3 2
 In a time where every Pinkbiker complains of seeing "too many brands" out there, I can understand if Fox got rid of the Marzocchi name altogether and simply extended their range of price points and focused all of their marketing efforts behind one brand, one name. After all, there is a lot of competition in the suspension game: Rock Shox, Fox, Cane Creek, DVO, Manitou, Suntour, X-Fusion, DT Swiss, MRP, Magura, RST, Öhlins, Extreme Racing Shox... I'm sure I've left something out too.
  • 7 0
 i will add a line to the longest "reply" section in the history of PINKBIKE.... Smile

There is no profit to ruin a leaning company like Marzocchi brand!
Fox will only have a benefit over the patents i guess and some of the assets the the company left over... I'm quite amazed to hear that and i believe Fox will keep our fav brand on the market and will continue to improve the quality of both. So far i believe the 888's, and the new 380 line are one of the best DH forks on the market, consider, low maintenance needs, covered by lot of settings and futures, solid chassis, and durability Smile
  • 5 0
 The Ti Forks man, so long as we have those with the usual marzocchi radness around those tubes, we good!
  • 9 14
flag WAKIdesigns (Oct 20, 2015 at 1:20) (Below Threshold)
 At least 44 and 55 RC3 Ti Marzocchis were all sweet unless you needed to stand up to sprint and pedal, and even with maxed compression they are bobbing like my mom on Pilates ball. I'm around 80kg and I would need Firm springs - with Ti spring pricing, how about you can go huck yourself. On both 36 and Lyrik I can mash how much I like and sht barely moves. Marzo plushness comes A-for little low speed compression B-from sem bath, don't mess up the order of things. Sure, you don't need to service them often so for lazy people it's a fantastic thing. It takes me 20 minutes as a non mechanic to change oil in outer legs of my 36 twice a year, and exactly same time for a yearly interval to service the whole thing as it took me with 66. They are fantastic forks but saying RC3Tis or 350s to be superior to 36 or Pike is quite far fetched. I can agree on them being even as I can't tell much difference as long as we forget climbing. Add Pike's or latest Lyriks weight to equation and you go further down the line. And by te way reliability is for mechanics to judge, people who have seen many specimens of each fork in different state.
  • 5 6
 @WAKIdesigns Exactly. The days of the original Bombers and JnR T's, which were incredible for the time, are gone. They have been woefully behind the 2 big guns for a while now. I sold a set of 2013 888 RCV2's for 100e just to get rid of the wretched things.

Service intervals that people whine about with Fox astound me. It's a 20 minute job once a month if you ride every day. Rock Shox once every two weeks. It ain't hard.
  • 5 0
 I think their DBC dampers are great. I haven't ridden the 380, but the 350 is a really great fork, easily at the same level as the Charger and CTD Cartridge dampers. It works exactly as you want it to at all speeds and all positions in the travel range.
  • 4 0
 im aware that DBC tech is good and useful haven't ridden it yet but looking forward to get my hands on 380 chassis to fit my Avalanche cartridge as i still believe Marzocchi chassis are solid and stiff so far still running my Ava cartridge in old school 888RC2x if you remember them nearly 10 years old never changed the oil seals or anything apart of oil and grease still runs smooth Smile
  • 4 1
 I'm running 380 / moto c2r on the dh bike first marzocchi products I've run since 2007 and I'm seriously impressed. I'd have to say there the best fork and shock I've used to this day.
  • 2 12
flag WAKIdesigns (Oct 20, 2015 at 10:42) (Below Threshold)
 Can you run tokens in a Marzocchi fork? Cuz no tokens no care
  • 5 1
 @WAKIdesigns you could glue one to the bottom of the air cap and then just clip on more if needed.... I have had worse ideas.
  • 2 0
 I'm not sure mine ive got mine absolutely perfect without any so I've not had in need.
  • 2 1
 There coil forks anyway.
  • 13 1
 @wakidesigns it's clear you haven't ridden the latest Marzocchi stuff. No one makes a decent coil sprung single crown fork these days except the 350. The stock spring is too soft for your and my weight so I cut down a Fox 36 spring to match my weight (blue spring). The result is sublime with good low speed compression adjustment, a coil spring, no preload, and good chassis. Paired with a DB Coil CS on my trail bike and I can't stop grinning. I've ridden the Pike and Fox 36; good dampers, but the air springs hammock through the mid stroke and have more sliding friction that coil springs.

I've ridden all the top spec DH forks this year except the Emerald. By far the best of the bunch is the 380 C2R2 Ti. With the 6.5 spring it's fantastic with excellent high and low speed compression adjustment. It's similar weight to the air forks on the market and offers unmatched small bump compliance.

Having ridden a bunch of different products I chose to buy a 350 and 380 and couldn't be happier.
  • 1 0
 Who needs Tokens when you can add a drop of oil,all your doing is reducing air volume.Marzocchi in North Van have been doing it for years.
  • 6 0
 Not a good enough reason to use "penetration"
  • 1 0
 I agree I couldn't rate the 380 enough they perform better than 40's and don't have the twangy feeling off the boxers.
  • 4 12
flag WAKIdesigns (Oct 20, 2015 at 15:00) (Below Threshold)
 Yea, yea. I am not as great rider as you are so I could not care less. I feel no difference between 36Van RC2 from 2011 and current Pike, just as I barely feel the difference between Pike and old Lyrik, aside of a substantial weight drop off course. I also can't give a tiniest damn about coil vs air, I thought since the arrival of tokens and large volume neg chambers we were past this nonsense. I ride 36 Van because it was on sale, barely used, for very little money, just like most forks I bought in my life. So I don't need to ride Mz 350, just like I don't need to ride BOS or Pike with Öhlins cartridge. They won't give me anything over Lyrik or 36. God bless those who care and look for something better than 36 or Pike.
  • 8 0
 Waki you sound butt hurt!
  • 3 0
 @WAKIdesigns do you ride a lot ?? try to fit Ohlins, Fast Suspension, or Avalanche cartridge on your chassis and then tell me about the riding, well if you don't ride too much you cant spot the difference but once you change the dampers you will feel the difference...all forks may look the same from outside but from inside this is the big game ... and Mz won it by far nowadays...
  • 2 1
 Just went from 2014 fox 34 to 2012 lyrik. Such a huge upgrade to go to the old lyrik. Feels so much better on the trail. No more numb hands. Tried everything to make that 34 better. Lyrik just takes the cake. That said, the 36 has probably always been way better than the 34 so maybe it's apples to oranges to compare it to the lyrik. That said, i hated the float 32 and like the revelation alright. I have never had a marz because the weight was always crazy on the cheap stuff and the cost was crazy on everything else. I am interested to see what will happen here with fox. that is for sure.
  • 8 0
 How do I unsubscribe from this hellish thread.
  • 5 2
 no such option unfortunately
  • 2 1
 Good recommendation for a site upgrade though to be sure.
  • 5 4
 Rumor has it that Fox Shox HQ was visited by two men in black suits, speaking in Italian accent offering protection and some part of assets of a economically deteriorating company for a large sum of money
  • 4 0
 La forka nostra!
  • 130 8
 What the Fox happening here?
  • 51 7
 What the fork??!!?!
  • 74 4
 shocking, isn't it?
  • 23 29
flag groovygreg10 (Oct 19, 2015 at 15:10) (Below Threshold)
 Marzocchi really rebounded very rapidly.
  • 18 4
 Real Marzocchi is dead. He died in 2008, long ago...
  • 5 0
 So rad! Zocchi lives on that's what's happening.
  • 10 0
 who knows if it will be RAD or not
  • 4 2
 Or maybe zocchi is finally dead for good.
  • 6 1
 In other news Coke now owns Pepsi and Microsoft bought Apple. Wait I think that last one actually happened already.
  • 6 0
 Bomber of an idea
  • 5 0
 It think it's a good FIT
  • 20 1
 Watch out all Marzocchi owners. Now you will have to service your fork every 5 hours of riding.
  • 1 3
 for fox sake, please stop these puns
  • 2 3
 This news is really dampening my mood. On the plus side, I'm sure Marzocchi can rebound.
  • 1 3
 More like Toyota bought Isuzu.
  • 1 3
 Toyota bought Subaru and they are Fuji Heavy industry like Isuzu
  • 1 3
 Toyota owns one sixth of Subaru. They worked together to make a car. I was saying that if Toyota bought Subaru it would be like fox buying marz. A huge company buying a niche company. Fox owns raceface and Easton. If they bought box components they would have full componentry setups like sram, but with even more market share, greater diversification, and a pile of cultist followers. I expect to see them buy someone who makes shifters and brakes very soon.
  • 1 3
 Doesn't the Japenese Govt. own 30% of Toyota?
  • 1 3
 @taletotell or someone who makes shifters and brakes buys them....
  • 1 3
 Shimano fox deore
  • 92 1
 Orrrrr Fox bought what's left of Marzocchi to stop anybody else from bringing a competitor back to the market
  • 16 0
 exactly
  • 6 1
 That was my thought initially, keeping it two just the two big players
  • 22 2
 I think this is the death knell for Marzocchi. Either Fox bought them up to make em the shisty EOM brand or Fox mothballs the brand completely. I can't see Fox producing Marzo forks that would be in direct competition with their own offering
  • 2 1
 bingo
  • 23 1
 @freestyIAM in direct competition? This type of thing is done all over the place in tons of different industries. The "competition" gives the illusion of choice to consumers, but the revenues all go to the same company in the long run. Just for an example, look at the household toiletries/cleaning co's. All the same parent, but own 10-15 different brands.
  • 6 1
 @chrisingrassia Maybe. I agree that this sort of things happens all the time with low value added products like you mentioned; after all its easy to make the same roll of toilet paper but put in a box with a teddy bear instead of a lumber jack. I don't think this happens so much with the higher end products. High end products are bought by people who IN GENERAL invest more time and energy into the decision and thus the likelihood that you can just rebadge the exact same thing to capture the market for those people that like forks with an american name and those that like forks with an Italian name is smaller. We'll see
  • 5 0
 Sadly, I think you are right. At best, Marzocchi will become a budget line of forks. At worst, they will wind down the brand after any valuable ip is extracted.
  • 9 5
 Suntour Suntour Suntour !! New Durolux looks good.
  • 8 0
 @freestyIAM Unilever was just a simple example. Car co's do the exact same thing. Ford owns Lincoln and I think used to be a part of Mazda. BMW owns Mini and Rolls. Honda and Acura. Nissan and Infiniti. Volkswagen owns Porsche, Lambo, Bugatti, Bentley, Audi. The list goes one. Literally for every industry. It's all an illusion of choice when you follow the money =)
  • 5 0
 @chrisingrassia, ya i just thought about it and there are some striking examples in the car bizz. The new Lambo and Audi R8 are the same car with different skins, and both compete with Prosche and all are owned by VW. Any way i hope we are both wrong and that Marzo will survive as a high end brand which follows a different development line than Fox high end forks.
  • 4 2
 Why would you think they won't let Marzocchi produce forks that would be in direct competition to their own?
That's utter bullshit... it's no competition because they own BOTH now... so revenues of both end up at their feet.
VW owns Audi and they are pretty much in direct competition at least in some car-classes.
Also Audi and Lamborghini, again both VW owned, are direct competitors with their super cars.

/edit: chrisingrassia & freestylAM were faster than me, haha.
  • 1 2
 Like cars? Toyota, Lexus, scion. BMW, mini. GMC, Chevy. All real low value products.
  • 2 0
 "Fox Factory Holding has agreed to buy "certain assets" related to Marzocchi's mountain bike suspension product line. The company did not say what assets it will buy, but indicated that it will market the Marzocchi brand worldwide and use the brand to hit new price points."

from another article
  • 8 12
flag brassinne (Oct 19, 2015 at 19:13) (Below Threshold)
 Actually you guys are all wrong. Volkswagen owns, Audi, Seat, Skoda, Bentley, Bugatti, Lamborghini, Scania trucks and Ducati. And maybe some more stuff I can't think of right now. Porsche actually owns volkswagen. I too thought it was the other way around. Either way, who cares. Marzocchi is most likely toast. I have a deep hatred for fox rite now, simply based on my experience with their products and especially their customer support. Or lack thereof would be a better term. Clearly I'm a die hard marzocchi fan, but I'm still struggling with the fact that the real marzocchi stuff I love is now actually called DVO. Not that that's bad, I just have a hard time calling the DVO emerald an emerald instead of the shiver 2.0
  • 2 0
 I wouldn't have thought so. Buying Marzocchi to pinch a few patents an close em down would only look bad for Fox. I have worked at a hydraulic filter company that supposedly made the best filters, the number two company bought them up to do exactly that an become number one but,,,,, Hydraulic filters don't have a massive fan Base, History an brand loyalty like mtb suspension
  • 6 0
 Porsche used to own a heap of V.W, then they screwed up (trying to be stock market traders instead of a car manufacturer) and V.W own more of Porsche.
  • 5 2
 @bigbear is right... Saying "you guys are all wrong" being actually wrong is pretty embarrassing.. @brassinne.
But looking at your props it's obviously enough to impress the dear pinkbikers.
  • 3 1
 @brassinne believe me you don't need shiver or DVO unless you need exercise for hands, arms and ect. DVO need to find a way to maintain weight and i do not believe all the stuff run away to DVO as clearly they shot themselves in the foot with DVO Dh fork while in the other camp Mz took over the market with 380 Dh fork one of the lightest and most versatile forks....
  • 1 0
 @brassinne My work brings me Into close contact with Porsche and VW, VW own Porsche.

There will be a crossover of technologies as with all these mergers and acquisitions, sometimes this can be a good thing, I guess we all hold our breath and see where it all ends up, as an owner of both products Zocchi and Fox I hope both bring something to the table as long as we MTB'ers benefit the most from it in terms of performance and quality.
  • 1 0
 Some great forks to choose from outside of the big 2 (RS/Fox) would be MRP and Manitou. So, it's going to be OK as the competition is getting better regardless of what happens to Marzocchi.
  • 4 1
 The Porsche/VW relationship is confusing because the Porsche FAMILY (a family of human beings, not a family of products) controls a large share of Volkswagen the company, but Volkswagen the company controls the Porsche BRAND.
  • 2 1
 @TTTT
Porsche AG is owned by Volkswagen AG. But Porsche automobil holding SE is majority owner of Volkswagen AG. Basically it's a fancy pants way of saying that Porsche owns Volkswagen. Sorry to burst your little bubble pal, but that's the facts. My father is very involved in the high end of this business, he knows what's up. Sometimes things aren't what they seem.
  • 63 2
 wonder if fox will stay as a high end line and use the marazzochi name as cheaper line? totally just a guess but i don't see the point of them competing with each other.
  • 13 0
 Reads like that's the case.
  • 31 8
 Hopefully, it stays the same. marzocchi being cheaper yet better than fox
  • 5 0
 I thought that, too. I also initially thought they might be buying them for their moto line, since Fox doesn't really have that right now. Article definitely specifies mtb product though. The other thought I had was I wonder if Marzo holds a patent that Fox really wants. I'm not sure that purchasing a company would be the way to get it...unless they got them for really cheap, which I wouldn't doubt anyway.
  • 5 12
flag schlockinz (Oct 19, 2015 at 14:59) (Below Threshold)
 Welp, looks like I'll be looking to DVO, Rockshox, and X-fusion for my forks now. Gonna miss the high end zoke forks, hell my first 66 is still out there somewhere being ridden over 10 years later. I just hope they continue to support replacement parts on the older zokes.
  • 3 4
 So Mondraker factory team to Fox suspension? Not likely, but I imagine Fox will only improve Marzocchi's lineup. Would be sweet to see a 380 with a dependable air spring in it.
  • 2 0
 It's not the first time someone owned brands in multiple tiers of the same market.
  • 5 1
 Yeah, definitely alexsin. However, it does seem odd because at present, Zoke is not a lower tier suspension maker. Although, they do make some lower tier forks. By the same token, KTM now owns Husqvarna and both brands produce top tier motos, so there you go.
  • 2 0
 I believe it's clear that the best reason to buy Marzocchi was so that nobody else did. What they do from here is not nearly as important as that fact.
  • 2 0
 Somehow I have to agree with @DARKSTAR63 . Let's think about it. With fox buying marzocchi, well at least certain assets of it, it "somehow" eliminated a competitor in the market. If another company bought marzocchi, other than the usual big mtb suspension names, then there's a chance that marzocchi stake in the suspension market game can rebound tremendously which could affect fox's share and others.

Then again, the fact that marzocchi is being sold off tells us that its hold in the market has gone down tremendously. I doubt such a prestigious name in racing would sell a company that is making money. Even before I've noticed that the rockshox, and fox adverts when it comes to suspension tends to overwhelm in various mtb related websites than those of marzocchi.
  • 2 0
 People do buy Marzocchi forks though, their financial problems started long ago. Newer product is good. Reviewed well and well liked by those riding it. With a company like Fox buying out the mtb division (sold off as an asset) they inherit none of the baggage of the moto division. They have good product to work with and another name they can sell suspension under. They could just keep both high end brands going, I would prefer that. I love Marzocchi forks and the current crisis kept me from buying sadly. Went Boxxer instead. As much as I love it, it's a little "boring". So it's nice to have options. Only time will tell what they end up doing with it but this way someone can't come in with capitol and start taking sales away from them.
  • 57 1
 plot twist
  • 2 1
 Bravo. Bravo.
  • 57 6
 i guess fox was jelly that marzos coating looks the same on both forks and shock that they had to buy them to get the secret recipe. Next year fox introduced the espresso kashima.
  • 39 1
 Kashisso! No wait...Espressima.
  • 60 0
 Double kashima latte pls.
  • 11 0
 I'd drink that.
  • 15 1
 ...which means Starbucks is soon to get into the suspension game, with their annual "pumpkin" fork and rear shock to be announced at Interbike.
  • 2 0
 ha.... Fox Latte
  • 10 0
 Sounds like a Kashima Latte would slide right through me. That sounds like a good quality for a laxative, not a coffee drink.
  • 3 1
 A modern 40mm, Kashima anodized, light weight,air sprung, Shiver would be bitchen.
  • 6 1
 you people are evil. 8am I get to work, click on the article, read it, then scroll randomly to the middle of comment section... stumble upon " Starbucks is soon to get into the suspension game"... choke on my coffee
  • 1 0
 @joemoto
Forget about this,Fox kill this company(rules of market)
  • 2 0
 Venti fat non-fat Vanilla Kashimaspresso please.
  • 37 0
 Was waiting for shimano to step up
  • 5 1
 yeah same
  • 14 0
 Same here. Damn it Shimano! You were supposed to be the chosen one. Smile s2.quickmeme.com/img/4f/4f5898cc3d036dd495e768fbb3ff148dacf891f583ad52be8f58eb0f4fa84e34.jpg
  • 7 0
 Fox and Shimano had too many joint ventures for Shimano to cut ties with Fox and buy Marzo and do its suspension work in house. I a different world where the partnership had started with Shimano and Marzocchi, the Shimano aquisition could have been a reality.
  • 7 0
 @fritzd "IT WAS SAID YOU'D ADD VALUE TO THE MARKET! NOT LEAVE IT IN DARKNESS!"
  • 5 0
 Probably a pretty big culture clash between Japan and Italy.
  • 22 1
 There's a lot that's not disclosed here, for obvious reasons, but I don't think there's precedence in Fox's history to sufficiently say that the Marzocchi brand, after acquisition, will survive long-term. What if this is just a patent raid?
  • 19 0
 yeah... "certain assets" == patents
  • 5 0
 "The Marzocchi team has a long history of performance suspension experience and we believe that this highly complementary transaction will allow for the increased growth of the Marzocchi brand worldwide."

I guess it just depends on which part you read......
  • 1 0
 I was pretty excited in general that they are going to exist still at all! I don't know what Marzocchi would have that Fox wouldn't? Maybe they're going to make a value suspension line under the Marzocchi moniker?
  • 1 0
 It might also be a claim to their intellectual property (for their low end line as others speculate) with Marz's patents going to soemone else like Shimano, for instance.
  • 1 0
 Shimano should bought Marzocchi to be able to face SRAM across all lines. Marzf*cked up?
  • 2 0
 I doubt Marz has many worthwhile patents. Maybe in the European market, but given the health of the company in recent years, I doubt they've been getting international patents.
  • 3 0
 Given at Fox they probably know a thing or two about suspension design and production, I really doubt it's the IP they're after. AFAIK it's not even a patent troll target market, where a bigger patent portfolio could probably be useful per se.

It's written pretty clearly in the press release. They want an established brand to enter the performance suspension market without risking their name like they already did with the Evolution line and O/C cartridges.
  • 1 1
 AFAIK, this is a step of Fox to control marzocchi off the market. think about it, with it buying some of its assets, it could potentially make marzocchi a non competing brand in the suspension game. Them buying marzocchi's assets prevents others from doing so and in turn eliminated that probability that marzocchi can get anymore stake in the suspension market. basically less competition for fox to think about. well my two cents anyway. It's not bad really ,but i do hope the high end marzocchi stuff will live on
  • 20 0
 Hopefully this works out. Don't want to see marzocchis high end stuff cut out.
  • 11 55
flag nickkozak (Oct 19, 2015 at 15:08) (Below Threshold)
 there has been nothing "highend" from marz since 2005
  • 17 6
 ^What an idiotic statement.
  • 7 18
flag nickkozak (Oct 19, 2015 at 16:21) (Below Threshold)
 The proof is there bud, after 2005 there was a steady decline in people riding their products until they went belly up. This was not because what they produced was overpriced or better performing then what was out there. As someone who has exclusively rode Marizocchi suspension products since 2004 (and still do) my comment is based on my own personal experiences with the multiple forks and two rear shocks I have owned. So what exactly are you basing your remark about my comment being idiotic? It would appear that you do not own anything Marzocchi...
  • 14 9
 "my own personal experience" that is what is idiotic about that entire paragraph you just wrote. Anyone can have a poor personal experience and blame a company. Another person can have an amazing experience to offset that. The newer 350's and 380's are top dollar forks, if not some of the best atm. I had a bad personal experience with Rock Shox forks over the last couple of years yet I don't spout bullshit about there being nothing high end from them. Also if you actually bothered to look at my photos and not just my featured pic you would notice the bike I currently use has a 350 on it..... you tool.
  • 6 17
flag nickkozak (Oct 19, 2015 at 17:50) (Below Threshold)
 "my own personal experience" that is what is idiotic about that entire paragraph you just wrote"
"The newer 350's and 380's are top dollar forks, if not some of the best atm."
Pot calling the kettle black there champ.
  • 5 3
 Isn't that racist?
  • 2 5
 Cannot tell if serious or just astronomically dense...
  • 21 2
 Maybe they're going to turn this into the Fox value brand?
  • 11 1
 That's what it sounded like to me.
  • 2 3
 I have a feeling this is what will happen. But things like there dropper post will be fox labeled.
  • 4 4
 Fox already have a dropper...
  • 7 8
 Note really they have a flaming POS they call a dropper post.
  • 6 0
 I note what you're saying, but they have a new one in the works. I can't see them scrapping it and putting a fox logo on top of the Marzocchi one.
  • 5 1
 Well pics of that just started coming out and this deal has been in the works for a while so are you sure that there new post is in fact FOX part?
  • 3 2
 True, but they also have a new one about to drop
  • 13 1
 Fox buys Marzocchi. Turns Marzocchi into budget range fork. Marzocchi still gets better reviews than Fox's high end offerings. Fox marketing gets budget increase. Factory still forgets to lube Fox forks. Marzocchi owners find they still only need to service forks every 5years..
  • 1 0
 Well, if they are making them a budget brand, simple, open bath internals are cheap to make(compared with cartridges) & a big part of why marzo is known for being so reliable was simple, sturdy internals, combined with enough oil that contamination took a long time to happen. but if they do decide to make them budget, I can't imagine the internals won't be made from plastic though.
  • 2 0
 If its true that marzocchi wil become the budget brand, I have a huge feeling those sweet Ti forks will be no more. "Budget top end " seems to be incompatible.

Can imagine a fox 36 RC3 V2 ti tho haha
  • 12 0
 When is the Fozocchi 40,888 coming out?
  • 10 0
 Fozocchi bomber 40
  • 11 3
 "The Marzocchi team has a long history of performance suspension experience and we believe that this highly complementary transaction will allow for the increased growth of the Marzocchi brand worldwide" - #Marzocchilives!
  • 9 13
flag taifi (Oct 19, 2015 at 14:36) (Below Threshold)
 The Marzocchi team alreay letf the boat and combined forces to make DVO ! Smile )
  • 11 0
 Bit of a shock to every one I guess.....
  • 3 1
 Really puts a damper on things.
  • 2 0
 Seems to compress the number of suspension brands, but you never know numbers could rebound…
  • 29 19
 I woke up and the world was burning, my heart is filled with joy
  • 6 0
 Why? Some people think Marzocchi was better. But now that Fox bought them, chances are, they are not going to redesign their products to be like Marzocchi's, but rather they'll just kill off the Marzocchi designs. I, for one, was hoping this wouldn't happen. RIP plush Marzocchi fork designs...
  • 10 0
 Im just here to read comments....
  • 5 0
 Same as me *grabs popcorn*
  • 6 1
 Don't know what to make of this one. Fox suspension is pretty good, but Marzocchi 10 fold better. Maybe Marzocchi engineering team can talk sense into Fox engineering team. Add oil. Increase time between servicing. Who knows? Wait and see game.
  • 2 1
 Unfortunately, I think it's going to be the other way around. This could very well be the death of the Marzocchi designs we've come to love.
  • 4 0
 "What the bloody hell is all this oil doing in here? No wonder they don't make any money on servicing."
  • 5 0
 As a former Marzocchi employee, this is a head scratcher.. It seems there's something Fox wanted and with company being so devalued, it was probably cheaper to buy the whole deal and prevent someone else from doing it that might put forth the effort to grow the company.
  • 6 0
 These types of acquisitions are often about patents and IP. Long live my Z1 Bomber.
  • 1 0
 Interesting isn't it. I mean, the best thing about Marzocchi is the basic design of the older forks. The DBC is pretty unreliable in my experience. Who would want to copy that?
  • 2 0
 The main thing I see as a plus for Fox is using the more basic pumping rod style forks for more OEM spec to hit price points they didn't want to bother with for the Fox brand. The cheap stuff that diluted the reputation of the company in the eyes of a lot of us that worked there, but it got a lot of OEM spec that paid the bills.. Made way more money for the company than the high end stuff did..
  • 2 0
 It's a different world. main market for components is brand managers, not riders, anymore. Component companies, especially ones that make bigger parts, live & die by OEM sales, because people buy completes, & ride the fork it came with until they sell it. A bit of perspective: in the Marzocchi heyday, Santa Cruz, Intense, Transition, Yeti, & many more frame makers didn't even sell complete bikes. Fork choice started with asking your shop guy what brand he liked, once you decided what sweet frame you were going to buy. Now, they all market their completes foremost. Some brands even have models that they won't sell you as a frame only. Even DVO, which would have been a great success in the old days as an independent suspension company, is going after OEM business with a vengeance, because that's how you make money in the modern bicycle component market. even worse, everybody who isn't SRAM is fighting an uphill battle, because SRAM has been offering brand managers great deals, their vertical integration allows them to supply every component for a bike, & having it all be under one roof allows them to do so at prices other brands struggle to match.
  • 1 0
 Which is exactly why shimano should have bought maRzocchi
  • 1 0
 Shimano has money coming in from fishing reels that is huge..
  • 1 0
 Shimano isn't hurting as a corporation, no. But their share of the MTB OEM market has been shrinking. If they were going to buy a suspension company, though, it would probably be one closer to home, like RST or Suntour.
  • 2 0
 Looking at some spec sheets for 2016, it seems Shimano picked up some more OEM spec. . I think pricing on the new 11 speed XT group helped alot there..
  • 1 0
 New xt and marzocchi 350 would be my first choice spec if anyone offered it, like yt for example. An xt marzocchi capra would be rude
  • 7 1
 OH F**K ME!!!! Marzochhi could have died a slow quiet death, and nobody would have said a thing. Yet Fox buys them out and will keep them alive and people are moaning!!!.....Jeeeezusssssss!!!
  • 5 0
 Leaving a bitter taste in my mouth after reading this.
My hopes:
That fox helps to embrace the buttery goodness of what made Marzocchi such a beloved brand in the FR and DH world.
Keep the feel of fox unique to that of how Marzocchi suspension rides and feels for both front and rear.
People who love the overall ride of Fox will stay on that page, then OG riders who know how good Marzocchi used to be when the FR scene was overpowering the market will always love that soft plush butter ride with a deep progressive bottomless stroke.

If they can keep this distinction, there will be a huge following of riders searching for what works with functionality prevailing over marketing gimmicking and funky naming alluring riders from easy to understand terminology.

Marzocchi will be losing its Italian roots and long history but as Im half Italian and was born in America, l can only think of new innovations on a positive note!

RideOn!
  • 8 1
 Hopefully marzocchi forks stay ultra plush and closed/semi bath, and not a redicilous service interval like the fox forks...
  • 8 1
 Open bath sorry
  • 11 7
 So I used to really like Marz forks and I really don't like Fox stuff...I thought Marz was gone but now it's back, but not actually back since it's now just a Fox product, so why would I buy a Marz fork since it's just a Fox now? What the hell... Why did they do this? Now there are two brands I won't ride!
  • 7 3
 This is exactly how I feel.
  • 6 0
 Talk about jumping to conclusions wow...
  • 8 0
 Three brands If you include Rock shox.
  • 6 0
 Fox please don't fuck the face of Marzocchi. They have done so many. However it is good that Marzocchi is still alive, please keep it that way Cheers
  • 6 0
 Sounds like they believe Marzocchi's low stiction/ mocha coating may help them "expand the penetration"...
  • 6 1
 Woo! Stoked for Marzocchi MTB and the staff involved. Hope this means more progression for both brands and those on the inside are happy with the dealings.
  • 5 0
 Looks like my 350 NCR Ti will become collectors item one day! Last proper no-BS no-compromise single crown coil fork from the big 'M'
  • 1 0
 Wouldn't that have been the '07 66 RC2X? They've made some really great forks over the years though
  • 3 0
 You are reading it wrong.
Marzocchi will became pretty much a budget brand.

Hope not. I still remember the first bombers prototype in 93 or so... it changed everything. Still run my z2 from 97, way better than any air fork under $300
  • 6 0
 Did this slap all of pinkbike in the face like a girl who just had fave dress burnt by a drunk guy with a cigarette?
  • 4 0
 I really really hope that Fox will make service manuals for the new Fozocchis. If you have a current Zocchi you can't find anything about servicing it.
  • 3 3
 Ya you can. It's about 180 pages long, requires special "fox" tools that they won't sell to you, and requires parts that they won't sell to you. My dhx rc4 had basically no compression adjustment. Would blow thru travel as if I just had a spring. The main shaft seal leaked causing oil to leak out and air to leak in, causing cavitation. Well it would have cost me $280 to fix. Because they wouldn't sell me the parts I needed to fix it. So I bought a brand new marzocchi roco WC online for $110. Best shock I've had so far. Does everything I want it to.
  • 2 0
 "
We are excited to announce the agreement to acquire certain assets of the Marzocchi mountain bike product lines, which we believe is a significant opportunity for FOX to further expand the penetration of our bike suspension products across more price points,
"

Do they mean to say that they're planning to use the Marzocchi brand for lower end stuff and kill the top end Marzocchi products? I don't expect open bath forks under the Fox brand. Not sure what to think of this. Glad to see them continue in a way but sad that they're not competitive anymore.
  • 1 0
 that will be the wrong move, more likely they will keep the Brand Marzocchi as another segment of the market, now days its better to have 2 brands in a such competitive market, in the past where they ware only 3 brands but now they are just more and more new brands are coming up !
  • 5 1
 We need more competition in the industry mtb. The SRAM-Fox monopoly is not good. All the best wishes to Bos, Suntour and X-fusion.
  • 3 1
 Everyone talks about the Fox/Shimano relationship, but how long until Raceface starts producing brakes/mechs to compete with Shimano? Now that Fox owns Marzocchi's patents, Shimano can't enter the suspension market unless it wants to put up a lot of cash... I feel like Shimano dropped the ball on this one.
  • 2 0
 I'm sure shimano could figure it out or team up with another japanese company to sort something out if they want to do that.
  • 2 0
 They acquired "certain assets" and expect to reach broader price points. So they're more likely picking up product lines that allow them to have more presence in low and mid range bikes (under which brand is tbd... they may not have bought it). Fox can grow revenue, share, etc and the remaining assets of Marzocchi either die or are now more attractive to certain buyers... shedding what some may consider a less-than-desirable line and gaining cash to even out the books.
  • 2 0
 Fox takes over Marzocchi say what Eek I don't know if this was the best move for the company as it sounds like Fox wants their patents and will now offer Marzocchi as the mid range model and not a high end performance group anymore Frown

I wonder how this will affect my warranty with my 380 and 350's?
  • 1 0
 I have a 380 that no one wanted to service these last months because "marzocchi is dead", I'm not sur this buyout will make things better...
  • 1 0
 I got a new damper under warranty on my 55CR about a week after Pinkbike published the news of the bankruptcy. I also got new SKF seals in it at the weekend. Not bad considering I was worried I was up shit creek...
  • 2 0
 Every time I read an article like this, I feel like I've just been exposed to something dirty. I don't give a sh*t about projected fiscal quarters yada yada... I bet you they use the Marzo name to sell a line of high-margin, low-performance garbage bolted to department store bikes.
  • 2 0
 This headline may be a bit misleading. The press release says fox is acquiring "certain assets," which is not the same thing as acquiring the business. When your neighborhood shoe store has a "going out of business sale" and you go buy a couple pairs of shoes at 50% off, you did not acquire that business.
  • 2 0
 Certain assets could mean they're not buildings and things like that. Not sure if they own any in Italy, US branch is in Rancho's building.
  • 2 0
 From what I know, Marzocchi patents are as old as the company and I don't think any of them are valid anymore. My guess is they bought it for the name. The moto division had most of the worthy patents anyways and that's already been sold off.
  • 5 2
 I am assuming that they will market Marzocchi as more of value line? In any case, saving this company seem's like a good thing.
  • 1 0
 So this either means that we will continue to see Marzocchi suspension forks hitting the middle of the road for pricing without any high end offerings, or Fox will just start producing more mid-range forks under the Fox name using 'Zocchi's production techniques. Either way I'm ok with it.
  • 2 1
 From the CEO's statement I have a feeling that FOX might intend to keep its products being in mid- to top class while offering Marzocchi made/branded suspension as cheaper lower line of products and especially OEM products to be competition for entry models from Rock Shox. Hopefully there will stay also some high-end Marz. products as 66 or 888s were.
  • 3 1
 Give it 24 months and then Fox fold the company to ultimately cut the competition. In the meantime new 888 customers look forward to inflated servicing periods to ensure 'warranty' assurance.
  • 7 2
 Bring back the low maintenance bike suspension!!!
  • 6 2
 Shimano really messed up bad not picking up Marzocchi. Could have had better competition with SRAM.
  • 3 2
 Fox already has a low end oem forks ? The 40r no compression adjust. Only preload and rebound.
There either gonna kill it Which I doubt.
Or just keep it as it is so like people have said, if you don't want a 40 that's fine have a 888 instead . It's win win only way they loose is if you Buy rockshox.
Never know they may find the patent to stop there 40s rattling like a bag of spanners.
Probably why they have gone all air now...
  • 3 0
 looking that notice was like getting full travel in a marzocchi and hearing a weird "clunk!!" it makes you have so many thoughts the way back home haha.
  • 3 0
 I didn't expect that... But yeah, why not! I'm big fan of Marzocchi. I hope Fox let them grow and do what they do the best!! Marzocchi FTW!
  • 2 1
 "Tfreeman" couldn't have said it better, NOT! As sharp as a dull tool Archer! Mars was the only comp to FOX for plush competitive suspension products (more directed at their forks than rear shocks) for over twenty years.

Mars will resurrect but expect to see the price line increase based on the FOX market model. That was Mars down fall. Name exposure was not the same as the FOX icon in the industry. MTN biking has just turned a page to become a notch higher in pricing than it was. Just keep staring down into your phones and walk with the rest of the sheep, hand over the credit card and say thankyou...

ON the bright side, at least their will be a parts bin to rebuild all those forks, for just more!
  • 1 0
 Heartbreak. This isn't my worst-case scenario, but it is my second-to-worst-case scenario. I have some hope, as Raceface and Easton both make equivalent high-end parts for different types of riders... however, instinct and reason suggest that Marzocchi will live on in name only from now on, or otherwise be mothballed outright. At least the engineers and designers didn't lose their jobs.
  • 1 0
 Since its a press release mentioning Marz by name (rather than "Fox buys patents from Tenneco"), it is safe to assume they bought the trademark for the name Marzocchi. The only other assets I would think they could buy are the patents and the supply of forks and it's certainly possible they didn't buy either of those since neither is mentioned.
  • 2 0
 Now all fox has to do is market and not fuck up the products. I chose to ride Marzocchi for a reason over Fox....If anyone has felt the old stuff or a 2013 and newer knows what I'm talking about. fingers crossed.
  • 2 0
 ehi i'm no economist, manager or whatever but am i the only one who thinks Shimano should have bought Marz? i mean, in order to compete with SRAM in all the fields of bike parts...my personal 50 cents.
  • 1 0
 Marz's many times claimed their issue was production labor costs in Italy....not sue how Fox can change that. My guess is Fox is moving a few computers along with a few intellectual rights and leaving a building empty. Had heard good about Marz 2015 and upcoming 2016 but think that was likely talk by Marz to help maximize their sale price.
  • 1 0
 I currently ride a marzocchi 888 rc3 v2 with no leaking after 2 seasons rides amazing problem free. My friends new fox 40 solo air leaked oil after the second day. I feel the big M will help Fox with their quality problems. Happy to see that the biggest suspension company in the world nows that purchasing Marzocchi will be a plus for there business
  • 1 0
 I have a '05 Shiver DC that I still use on my DH rig to this day, maybe this will make parts easier to get for maintenance? Ordering from Cali is alot easier than getting ahold of someone in Italy. Either way, a 10 year old downhill fork that still runs like day one, Marz has a customer for life.
  • 2 0
 I have a shiver SC. Bushings are dead and I can't find them. :'(
I don't think they will make spare parts again for these beauties.
  • 2 0
 Not happy about this news but this is how world works..yes maybe the both staffs could work together to improve the products anyway but I'll be happy if something could still be italian.
  • 1 0
 Nice, I recently took a chance and bought a new 350 Ncr for a quarter of the price of a Fox 36 Float.Marzocchi did assure me that warranty and parts would have no cause and effect, and were very respondent when I contacted them with questions, long term did have me concerned. Think Fox will do good for Marzocchi. So good to be back on a Zocci and the Ncr is a fantastic fork butter smooth and stiff as hell!
  • 1 0
 So far as I can tell, reading between they lines, fox bought some assets and this may or may not include the brand name. I suspect it doesn't include the name, and with the more interesting technology bought by fox, marzochi has no way to continue. My guess is that it's over.
  • 5 1
 Fox will rip off la technology Marzocchi !
  • 4 0
 Lo peor está por venir :'(
  • 5 1
 FOX MONSTERS LETS AV THEM
  • 3 2
 people that always ride fox will continue to ride fox, people that ride Marzocchi will continue to ride Marzocchi,
if fox causes Marzocchi to be a mid-low end company - everyone will keep hating fox Smile
  • 2 1
 Wow, I'm really disappointed. Not more open bath fork that we can service at home folks. Maybe fox will just quit making MTB stuff and use the marzocchi theme. Ya, in my dreams.
  • 1 0
 It looks to me more like Fox was interested in certain technologies Marz might have developed, instead of how PB phrased it in the title of this article, as Fox straight-up buying Marzocchi
  • 2 0
 rip marzocchi its been a good time ill now have to look at other options dvo bos manitou and xfusion get the self destructing cheapened marzzochis ready Frown fox sux
  • 2 0
 Larry L: Im happy to inform you that you will be racing on monster Ts
Brendan Fairclough: ... uh
Larry L: We are continuing the heritage theme over
  • 3 0
 I am taking a shit right now reading this...droppin the foxes off at the pool
  • 2 2
 I'm still trying to figure out how to revive my 2010 Marzocchi 66rc3, having blown the left top seal and having it glorp oil all over my brakes in it's first 20 hours of riding. The worst $1000 fork ever. What can you do for me Fox?
  • 2 0
 Fox has used open bath dampers for awhile. My guess is Marz assets will help Fox build the lower end products. Evolution series.
  • 5 1
 Ladies and gentleman: Gibson just bought Epiphone
  • 3 0
 Fox be like: We present a brand new Marzocchi fork. Now with less oil! Only €2999.99
  • 3 0
 And that's all... like pink floyd: Goodbye blue sky, goodbye M style...

Sad day... definitely a sad day.
  • 1 1
 So when did Fox head (the clothing company) merge with Fox Racing (the suspension company)? They were seperate compnies started by brothers back in the day and the wikipedia pages for them suggest they are still seperate compnies. If they are still seperate, all the comments about making Marzocchi a Fox Racing low end brand would be misplaced.
  • 2 0
 Mehhh, I think they bought em just to cut off any chance some another company would buy up Zoke, turn em around creating another brand to compete against
  • 1 0
 You don't see bike companies or bike parts companies buy each other very often. I wonder if this was taking a risk for fox or if they had enough paper to buy them and to produce a new model of fork.
  • 3 0
 2017 MARZOCCHI BUSINESS PLAN

1-Paint it gold.................

2-increase prices...............

3-watch sales pour in Smile
  • 3 0
 Well this marks a fork in the road.
  • 1 0
 Ba dum tss
  • 1 0
 Uh oh... Maybe this will result in a reliable and well priced Fox product...Sounds like the little M are about to be swallowed up by the big Fox
  • 1 9
flag Alias530 (Oct 19, 2015 at 17:51) (Below Threshold)
 Or it'll make Fox start to suck like Marz haha I know there's some die hard Marz fans out there but if you're honest with yourself, they suck.
  • 4 1
 Further expand the penetration.... Nice....
  • 3 0
 Fox acquires *RaceFace / Easton and now Marzocchi in less than a year!
  • 2 0
 I've been waiting for this announcement....never though Fox would buy them Competition.........eliminated
  • 1 0
 Well thats a take-over and a half, my god Marz what happened? On the other hand, I wonder if I can upgrade my 03 Marz Monster Triple to the Fox 40 Kash stanchions?
  • 2 0
 Hopefully the Vancouver BC Marzocchi guys all get to keep their jobs and keep west coast brand support going!
  • 1 0
 doesn't look like that the doors are closed on Marzocchi Canada.RIP.
  • 1 0
 anybody else see that ALUMINUM Coca-Cola "bottle" in the bottom left corner? That's the real heresy here. give me a can, or give me a bottle!
  • 3 0
 Talas 55 RC3 Ti kashima coat
  • 1 0
 I'm just glad marzocchi isn't going to totally disappear. Whatever happens will obviously be for Fox's benefit but at least marzocchi hasn't bit the dust.
  • 1 0
 Thats how the big fish drown out the competition. Buy the company and bury it. Good thing i have a good old Marz fork or three.
  • 3 0
 For the love of God bring back the single crown shiver!!!
  • 1 0
 Buy your 2016 Zokes now, those SCR32 and CR32Ti are stellar value, and will be backed up by FOX next year fro warranty... best of both worlds.
  • 1 0
 Damn Yanks are gonna fuck up this glorious brand big time, mark my words! Don't even mention the blatantly horrible community and planned obsolence Fox has, lol.
  • 1 0
 So I'm late to the party on this, does this mean Marzocchi is done as a brand, or is Fox going to keep them around for a budget line of forks?
  • 2 1
 I hope this means well for Marzo cause they always had the most unique feeling forks.
  • 2 1
 What does this mean? I'll now be able to find an extra heavy 7.7 Ti spring for a 380?
  • 3 0
 FYI
TITANIUM SPRING 888 K7,7 EXTRA HEAVY - +90 pcs in stock at Marzocchi headquater.
  • 3 1
 Bring on the "Kashima Coat"
  • 1 1
 Black stanchions FTW
  • 5 2
 Fox, that's a shock ..
  • 1 0
 maybe everyone that has a 888 fork wont have to give them to goodwill after all......
  • 6 1
 Even with no support, the 888's out there will LONG outlast any Fox products WITH support...
  • 2 0
 '05 888 rc just passing by
  • 2 0
 you could say it's turned things upside down
  • 6 3
 What did the Fox say?
  • 3 1
 I am equal parts stoked and sad right now...
  • 1 1
 Love it! Can't wait to hear the details. I wondered if something was up based on FB page and continued presence in racking and events.
  • 2 1
 In a perfect world,Marzocchi would have bought Fox. Can't really see what's coming around the corner now.
  • 2 0
 I hope the TI forks live on.
  • 6 0
 oh god I hope so.. My 2015 380 Ti is unbelievable...Any day over the dull feeling 40.
  • 2 0
 Fox buys Marzocchi.....thats plain wrong!
  • 2 0
 Fox is just buying everything.
  • 2 0
 Nooo... Marz all over Fox...for me
  • 2 0
 That's a bold move cotton let's see if it pays off
  • 2 0
 Super Monster with kashima?

I don't think I'd be able to help myself.
  • 2 1
 My guess is marz has some patents and machinery that fox can use I don't see them resurrecting the brand .
  • 2 1
 Haha. I knew this months ago. I told you Fox would come out swinging this year. Electronic dropper here we come!
  • 3 1
 Who cares, ride your bike.
  • 1 0
 I was betting on Shimano but Fox will do Wink I'm very curious what they'll make out of this, maybe Z1 36 ? Smile
  • 2 0
 Didn't see that coming!!!
  • 1 0
 Fox can just easily mothball Marzocchi and eliminate one competition. I wonder how this will play out.
  • 1 0
 Marfoxcchis café lattéshima coated. And the service interval went from 50 hours, to two years.
  • 2 0
 玫瑰金FOX 还是黑管FOX?
  • 2 0
 so now a new marzo fork is expensive like a fox one
  • 2 0
 This is certain death for marzocchi
  • 2 0
 Good, I think?....
  • 1 0
 maybe even a mofo 928 fork in the offerings?
  • 1 1
 is it bad or good? mmm only time will say, but i tink marzocchi will be fox low line suspension. do shiver will come back?
  • 1 0
 Foxzocchi?

My guess they acquired patents.
  • 1 0
 That picture makes me want to run out and buy a coca~cola!
  • 1 0
 New dh fork fox monster40 rc2x
  • 1 0
 So where does this leave Manitou?
  • 2 0
 Shiver40
  • 1 0
 Sramnitao (inverted boxxers)
  • 1 0
 But, how many business strategists are hidden in this place???
  • 2 0
 NOOOOOOOOO!. Period.
  • 1 0
 Isn't it what they call 'Hostile takeover'?
  • 2 0
 noooooooooooooooooooooo
  • 1 0
 The end of espresso coating era over the kashima empire.
  • 1 0
 fox 40 rc2x marzocchi 350 talas kashima
  • 1 0
 Still not a good enough reason to use "penetration".
  • 2 0
 FUCK!!!
  • 1 0
 maybe they'll bring back the Marzochi foxes
  • 1 0
 Never mind, brain fart on the logos.
  • 1 0
 Does that mean that the 380 will have 40mm stanchions?
  • 1 0
 slap a Fox sticker on Marzocchi forks and I'd buy Fox brand again
  • 1 0
 Who said bring back Jenna Jameson? That whoooore is naaaaaaasssty
  • 2 2
 so will there be a kashima and espresso coated fork
  • 1 1
 And the ultimate fork is born!
  • 3 2
 Air spring 380?
  • 3 0
 Why if the marz is only 80g heavoer and very supple?
  • 2 2
 Why not? Make it lighter!
  • 2 0
 But then it will have no butter.
  • 8 0
 No. Just no. Coil is SOOO much better than air, on any bike, any day. And the fact that the 380 is BARELY heavier than the air 40 speaks volumes for Marz engineering. Did I mention service intervals?
  • 4 0
 thank you therage43, someone understands what a feat marzocchi has accomplished with its light weight coil sprung forks.
  • 1 0
 Not saying they did not, But it would be interesting to see if they could create a coil-like air fork.
  • 2 0
 I'm sure Fox will do just that and call it an improvement.
  • 1 0
 "Old and slightly improved": Cost's twice as much, Sells out in a week. (Fox float X2)
  • 1 2
 BUY MARZO NOW when it's still time !!!!! !! !! ! after it all will be ka$hima and so 'usual'
  • 2 1
 pretty much a good news
  • 1 0
 can't say I'm surprised.
  • 1 1
 I sense service entervals gettig shorter :p
  • 2 1
 Your move Rockshox.
  • 1 0
 Foxocci
  • 2 1
 RIP Marzo
  • 3 2
 "penetration"
  • 1 0
 Roco floats!!!
  • 1 0
 Kashpreso Coating.
  • 1 0
 This is fuxed up.
  • 1 1
 Foxarocchi!!! Seen this coming.
  • 1 1
 now fox can be proud to have / owner really men suspensions!!
  • 1 0
 TOMMY G GOT ROBBED!
  • 1 0
 Monster 40!?!?
  • 1 0
 foxzocchi?
  • 1 0
 Holy shit.
  • 4 5
 YYYYEEEEEEESSSSSSSSSS!!!!
  • 2 2
 Why not shimano...
  • 2 0
 Because shimano likes Fox, and probably knew that cutting ties with them would be a bad idea.
  • 1 1
 Test...
  • 2 3
 Great no more marzocchi in canada except at dunbar..
  • 1 3
 this has made my year!!! great news, thanks fox!!!
  • 1 1
 never thought you'd say that eh??
  • 1 3
 W O W
  • 1 3
 This is it.
  • 7 10
 Huh..
  • 6 0
 Why'd this get neg propped? Huh, indeed.
Below threshold threads are hidden

Post a Comment



You must login to Pinkbike.
Don't have an account? Sign up

Join Pinkbike  Login
Copyright © 2000 - 2019. Pinkbike.com. All rights reserved.
dv56 0.099625
Mobile Version of Website