Ingrid Doerr, Founder of Roach Clothing, Has Passed Away

Sep 22, 2018 at 12:10
by Pinkbike Staff  
Ingrid Doerr, founder of the early freeride brand Roach Clothing, has passed away.

bigquotesShe was a good, caring person that always left you smiling.Brett Tippie



Her clothing was legendary and helped popularize what became the freeride style. Before Roach, mountain bike clothing was mostly lycra—no baggies, not much armour, nothing durable. She also loomed large in the Vancouver bike courier scene, with innovative bags and technical clothing.

Many of us have fond memories of Ingrid, and our condolences go out to Ingrid's friends and family. We'll be digging around our garages to wear some Roach kit this weekend.


103 Comments

  • + 120
 She is a pioneer in mtb history. Period.

I have fond memories of rocking Roach gear when I got into mtb. Here are some early pics of me rocking the gear.
Eating it off a drop. Roach chin pads. www.pinkbike.com/photo/110
Thank goodness for Roach arm pads. www.pinkbike.com/photo/603
Roach Shorts. www.pinkbike.com/photo/10198

And this is when I try to look cool pre Roach. NOT. www.pinkbike.com/photo/3313

Also Ingrid printed all the early pinkbike tshirts for years.
  • + 4
 I search Craigy and PB classifieds for Roach gear almost daily. That and Core Rat of course. Most folks will never understand the impact Roach and Ingrid had up here. Everyone wore it or wanted it, and if you had it, chances are it would outlast your bike. Awesome person, awesome products, awesome legacy. Ingrid is the real deal.
  • + 1
 Ingrid not you. Rip Ingrid God bless
  • + 1
 @myfriendgoose: I still have a pair of Roach shorts that I wear riding once in a while. You can't kill a Roach!
  • + 2
 You guys on the North Shore were crazy, and we wanted to be like you guys. We wore what we saw you guys wearing in all the kranked and new world disorder videos. I still have some roach knee shin pads somewhere in the garage.
  • + 2
 Oh My what a sad day for BC Mtbiking family. I love her so much she was the cool kid everybody wanted to know. I still have the vest she made for me in the early 90's, I wear it carefully now. You go Girl go to that mountain in the sky. Thanks for all the memories Much Love Guillermo.
  • + 41
 My first mtb shirt was a Roach. My grade 8 English teacher made me turn it inside out because she thought it meant weed—I didn't even know what a roach was at the time. RIP and thanks for the good times.
  • + 34
 I was extremely sorry to hear this last night. All the Roach gear I purchased back in the day is still going strong though there's a bit of a funk to the leg armor...

Ingrid's clothing is definitely a product from another time in the mountain bike world...when things were built to last rather than having to buy a new one every season. Just like the stickers said: You can't kill a Roach!
  • + 16
 Still have a pair of her DH pants in mint shape, and I still fit them. I still have not forgiven RaceFace for the maneuver they did after buying Roach, but Ingrid had integrity and spades of it. I can't think of another brand that so impacted the sport, culture and ethos of the Shore than Roach, and look at the accolades....it still resonates with so many today. Goes to show the pride and quality that Roach gear and armour has. I haven't seen Ingrid in years but I know she will be sorely missed. The industry lost a legend and I don't suspect to see the likes of her again. God Bless and Rest in Peace.
  • + 6
 What did RF do? Just buy and shut it down/steal the products and put their name on them?
  • + 1
 @xTwoSnakesx: all of the above really. still have one of her the roach jerseys that i was using during the last DH round in Ireland yesterday before I heard she passed away.
  • + 1
 @xTwoSnakesx: RF pads were not nearly as good...I bought some and returned them. They looked similar but weren't even close. My Roach pads were awesome. Everyone I rode with back then had Roach pads. Good stuff.
  • + 14
 I still rock the good ol’Roach vest today. Tippie even commented on it last weekend during the Stevie Smith memorial race. I’ll be thinking of Ingrid this weekend when I get out for a shred, Roach vest and all!
  • + 13
 I remember rocking Roach armour and baggies with a long sleeve raceface jersey and 661 helmet back in the days of hucktails and the Norco VPS. We hyped ourselves up by watching VHS copies of North Shore Extreme and New World Disorder.

That gear survived (and helped me survive) countless drops, skinnies, stair gaps to flat and sketchy trails on the bikes of yesteryear. In hindsight, I don't know if I've ever felt more confident and bad-ass as I was when kitted up in that early freeride gear.

Thank you Ingrid, for your contributions to mountain bike culture, and for the good memories.
  • + 12
 ORGANIZER, RIDER, RACER, ARTIST, INFLUENCER, RINGLEADER, QUEEN OF THE STEET, NIGHT CLUB OWNER, WAY AHEAD OF HER TIME IN THE MTB FASHION SCENE, SHOWED EVERYONE HOW TO BE COOL. ABOVE ALL THAT HAD THAT SMILE THAT MADE YOU FEEL INSTANTLY LIKE YOU WERE HER BEST FRIEND. WE ALL HAD A LITTLE STRIP RIPPED OFF OF OUR MTB SOUL WITH HER PASSING.
  • + 4
 Wait, Night Club owner!?! As if she couldn't get any cooler. Which club?
  • + 4
 @myfriendgoose: To help pay for bills/rent she organized afterhours dance events in two or three of her sewing spaces that she rented downtown. I was at a couple and remembered staggering home in the early morn hours
  • + 7
 @rismtb: I knocked my front teeth out riding home from a Roach party, You will be missed Ingrid.RIP
  • + 11
 Rest in peace Ingrid. I grew up wearing her clothes. It be at school wearing a tshirt, riding with her pads on and sticking the stickers on everything. Every year at the outdoor show we would run to her booth, load up on stickers, clothes and talk! Thank you for making such a huge impact on my life. I will see you again on the other side. Gone but never forgotten. #longliveroach
  • + 10
 In June of 2000 I got an issue of Mountain Bike Magazine in the mail (this was before I had discovered Pinkbike and NSMB) that featured an article about the riding scene on Vancouver's North Shore and how it was becoming a new Mecca for technical trail riding. A month later I walked into Steed Cycles and asked them to draw a map to the trail head on Mt Fromme so my brother and I could check out some of the easier trails like Ladies Only and Oil Can. I noticed a Roach Clothing display in the shop. Since I had read a good review in that same Mountain Bike issue I picked up a pair of Indy pants and my brother got a pair of the classic knee/shin pads. We really had no idea about core culture at that time but soon after meeting more riders and watching movies like Kranked and New World Disorder I developed a real obsession with the brand. Ingrid defined a whole style and aesthetic for a group of riders that weren't racing or getting big sponsorships or a lot of positive media attention. The punk DIY attitude was super important when mountain biking was in its infancy, but I feel it's something the industry is really lacking now. Rest well Ingrid. I'll treasure my Roach gear forever, and I'm sure it's going to last just as long.
  • + 12
 May she Rest In Peace knowing that she was a influencer of a generation of mountain biking.
  • + 8
 There’s still at least one messenger here in Vancouver using a Roach bag - I compliment him on it every time i see him since I, regrettably, sold mine long ago. It was also rad to see Wade rocking his roach pants in the Rocky Mountain vid for the Pipedream! Legendary gear for sure. R.I.P. Ingrid
  • + 7
 Very sad news this morning, Her fingerprint is firm on the industry and she helped keep a lot of riders safe. Riders who were pushing the sport into a brand new era. Probably safe to say godmother of freeriding.
  • + 6
 It was sad to hear this news. I used to be a bike courier with Ingrid in the early 90's. All the couriers bought her Roach pads for our top tubes, with the hidden Weed stash pocket. I've still got my old Roach vests and Roach hydration pack from then. She was so kind, caring, and giving to all of us. Condolences to her family.
  • + 4
 Sad to hear that. Ingrid was incredibly nice. We used to see her at the races and I think she was making the roach gear on the road as well at that point. Her and the other to Dekerf girls were great racers and great people. I remember having a laugh with them when they helped us push our old vw bus around the rossland campground to jump start it, at NorAm championships. It took multiple tries and a couple laps but we got it going. Shared more laughs about it at penticton Nats the flllowing week, after a tune up. Appreciated seeing Ingrid and the team along the road. RIP
  • + 5
 Our deepest condolences go out to family and friends. RIP Ingrid - You were a visionary pioneer in the mtb world to be sure, but your passion for life is what will be missed the most.
  • + 4
 In the 90’s at many MTB events she was always smiling and bringing a wholesome feeling to events. Kind of like the “God Mother of Mountain biking” and now I am excited to wear some of my old Roach gear.
  • + 3
 i will never let my roach bag it is the best bag i have ever owned i new ingrid when she use to live on main street she use to repair all my roach products on the spot she will be missed by us old time bike couriers she made our job so much easier with her products R I P you will be missed
  • + 3
 I was a courier/MTB racer in the late 80’s and early 90’s and I had the good fortune of meeting Ingrid at a race in BC. She was so nice and welcoming to me and even gave me a custom courier bag to take home to Seattle! I rocked that bag with pride for several years. She was the real deal, a true pioneer. RIP Ingrid.
  • + 3
 For anyone interested

"SEP 28
A Totally Awesome Celebration of our Ingrid
Public · Hosted by Shipyards Night Market

Friday at 2 PM – 10 PM

Shipyards Night Market

138 Victory Ship Way, North Vancouver, British Columbia V7L 0B1

"Join us Friday at Ingrid's Shipyard Night Market starting at 2pm. Come introduce yourself to her family in the area totally dedicated to Ingrid located in the Pipe Shop. Come on down, bring your friends, wear your Roach Apparel, Straight outta North Van Hoodie or anything else that reminds you of Ingrid. We'd love you to share your memories with us."
  • + 4
 My wife still wears my old vest that Ingrid personally repaired for me on the fly after I snagged a tree branch. With a wink and a nod out the door she sent me, of course with no charge!
  • + 3
 #youcantkillaroach

Ingrid was always so Kind, Loved visiting and hanging out at the Multiple make shift Roach factories over the years, Main St, Venables, Under Cambie Bridge, Gas Town, etc.. She was a visionary and ahead of her time for sure. I still saw her often at Lonsdale Quay friday night markets she organized. My 1st trip to Interbike was when she set up a Boxing ring in her booth and I watched Wade knock a guy out.. lol good memories.

If anyone knows what memorial plans there is, could you please post it if its public..
  • + 1
 there's a celebration of life at the shipyards night market (north van) this friday: www.facebook.com/events/316695388886510
  • + 2
 I vividly remember the old shop under the bridge, the place was crazy cool, you never knew what you would find! I remember I was part of the old steed cycles team and Ingrid made these amazing 3/4 length custom pants with leopard print highlights on them! She took great care of us young freeriders, thank you Ingrid!
  • + 1
 Cambie street bridge...omg the memories
  • + 5
 People like this make me proud to be a British Columbian. Your gear was always wicked. RIP
  • + 4
 Still have two pair of Roach shorts, more bombproof than me, worn better than me and remain more classically stylish than me. Cheers Ingrid. RIP.
  • + 2
 Hornby island bike festival was the first time I met Ingrid. We had a coffee and talked for over an hour about random stuff. She was a very friendly and kind person. Our bike club ended up buying jerseys from her a few years later. Still have all of them . Great durable product that works. She will be sadly missed. R.I.P.
  • + 2
 She was always kind, down to earth and you wouldn't know it because she didn't brag but the mastermind behind all things Roach. She'll be missed, but we can remember her way of being, and become a little more decent just like she was. Thanks Ingrid!
  • + 6
 A pioneer and passionate member of the community from day one. RIP Ingrid.
  • + 1
 This is sad, i'm bummed. i still rock the Indie shorts... cause I misplaced them for like 15 years. I got em at the Hornby Island Bike Fest back in '98... they were way ahead of the curve, and made of strong nylon. hardly anything on the market to beat them now. We'll raise aglass to Ingrid tonite
  • + 2
 Damn, sucks to hear that. She was a rad individual. she was my first sponsor for mountain biking, I love working with people that start something from the ground up. RIP Ingrid
  • + 1
 Knew her when I was a bike courier back in the mid to late 80's, her courier bags were THE thing. Would occasionally see her from time to time over the years and she was always happy to see me even though she was the cool one! That's what I remember most, just how cool and nice she was.
  • + 1
 I heard about this legendary lady! I still have my first set of leg and arm armour from Roach and still rock them! I have a set of the hard shell leg armour too and quite a few friends have stem pads and other cool stuff. What an amazing change Ingrid brought to the world! Glad I looked at this article!
  • + 3
 Thoughts and prayers to her family and friends. I still use a few pairs of the shorts / pants that I can still squeeze my fat ass into. Legendary person and product. RIP.
  • + 1
 Very sad to hear this. Ingrid was always very sweet and approachable, and proud to discuss Roach when I met her. One of her original stem-pads adorns by son's Spawn. Thanks Ingrid for the uniqueness you brought to the ridership. We'll miss you.
  • + 1
 Bye for now Ingrid, you were such a sweetheart, you gave me the very first courier bag you ever made, it was black with yellow reflective tape sewn onto the flap, then you gave me your green top tube protector, out back at the Jolly Taxpayer one drunken Friday night after work. You were always a hoot. Love you dear, Brenton Smile
  • + 2
 My blue Roach vest must be about 20 years old and looks basically brand new. By far the most bomb proof garment I've ever owned.
  • + 4
 Respect, where respect is due..great pic of her!
  • + 1
 Thank you Ingrid for saving my knees and elbows etc. (I still wear the hard shell elbows) And thanks for sponsoring all those courier races plus being nice to me when I was a rookie! R.I.P.
  • + 4
 My Roach Knee guards made me ride like a superhero. Thank you.
  • + 2
 A great lady, condolences to the family. She will be missed. Fond memories from her workshop at the south side of the Cambie St bridge. A gracious and kind soul.
  • + 1
 Still have every piece of Roach gear that I ever owned. Top tube, chain stay and stem protectors included. She whipped up a pair of knickers for that I used for aid climbing that still aren’t missing a stitch. RIP Ingrid.
  • + 1
 I never knew that it was a woman behind that gear. The roach knee/shin pads were THE BEST and much needed for east coast DH riding. Well, RIP Ingrid.....and thanks for the gear!
  • + 2
 Damn... she was such a rad woman. Not only was she super stoked about the sport, super nice, she also played one hell of a pool game.
  • + 1
 Shit that sucks, always wondered what she was doing. She made me a custom vest way back...lost it and never got over it. That vest was so rad, and I beat the shit out of it. What a shame...RIP
  • + 2
 I've still got a Roach jersey that has had 15+ years of regular wear. Bomb proof.
  • + 1
 My condolences. I still have some Roach pants that are in great shape and don’t look dated at all. Happy they still fit, because not all of the old gear still does!
  • + 1
 Shit deal. She made quite an impression sewing under an ez up tent at a big world cup race in the 90s. I will never get rid of my Roach shorts.
  • + 2
 Roach is legendary! I did not know much about the owner Ingrid but she made some solid shorts! Legends never die
  • + 0
 Any woman that wears flannel is awesome in my book.

Been around a long while and don’t remember the brand but based off the comments here I am obviously not in the “in.”

RIP
  • + 1
 RIP Ingrid!

Still have my roach, shorts and pants from '99, a bit tight now..... my road jacket/vest is still my main rain riding jacket and going strong!
  • + 1
 Really sad news. I remember seeing a really cool interview with her back when the first Torque MTB video came out in late '99.
  • + 1
 Condolences to the family. I'm proud to say I was wearing my Roach 'Dirt magazine' team pants today on my ride. Sad to hear of the founders passing.
  • + 3
 She was a lovely human being. Rest in peace.
  • + 2
 R.I.P. I used to drool over roach gear as a kid, and thought my top tube and stem pad were pretty badass.
  • + 2
 Fond memories of Ingrid from the old days. RIP, a true pioneer of the sport.
  • + 2
 That's my friends aunt. She gave me a very coveted Roach hoodie. I am forever grateful for the awesome gift.
  • + 2
 RIP Ingrid - Still rockin my Roach elbow pads from 1999. We've been through a lot together
  • + 2
 I still have some roach gear kick around from that time. She was an original pioneer.
  • + 1
 I still have a pair that I rock every once in a while and they are like 20years old!! Still going strong they will be around long after I am gone!!
  • + 1
 So sad, i still have Roach leg protectors with the original logo, just before it was changed to Race face.
  • + 1
 Had a bunch or Roach stuff and still rock the 3/4 length pants with zip off bottoms. Great stuff. RIP.
  • + 1
 The guy on the cover of, "Pedal" magazine looks properly protected. I don't understand why everyone just wears knee guards.
  • + 1
 I actually want that guy's kit so bad.
  • + 1
 I still have a set of leg pads I rock all winter. So durable. Best pads I've owned! RIP
  • + 1
 I rode wearing a Roach jersey today & wear a Roach rain jacket in the wet. Respect!
  • + 2
 Rest in Peace and my condolences to her family and friends.
  • + 2
 Sorry for the loss thoughts go out to the family
  • + 1
 Guess it's a Roach pants and jersey kind of ride day then........keeping me stylish and protected since 2002!
  • + 2
 The most long lasting gear I have ever owned. RIP Ingrid.
  • + 1
 Such sad news. Thoughts go out to her friends and family. I will be rocking my old Roach freeride trousers today.
  • + 2
 Best shin/knee guards I ever owned were Roach
  • + 0
 I remember owning a pair of Roach trousers with the weird g-string looking fastening bit at the front! Made me 100 times faster back in the day!
  • + 2
 I had a set of those knee pads back in the day.
  • + 2
 Just ran into Ingrid in July. Very sad. My condolences to the family.
  • + 1
 Always lusted after this stuff back in the mid 90s. I never knew the story, cool that it wasnt some heartless corporation.
  • + 1
 Yep still rocking the brown roach shorts.... rode in them yesterday! Legend!
  • + 2
 I miss Roach as a brand...
  • + 1
 Yep still rocking my vest from mid-ninety‘s...
  • + 1
 RIP Ingrid. Her and the company she founded were special.
  • + 1
 RIP. Still ride with a Roach jacket that has zip off sleeves.
  • + 1
 best bug deflectors I ever had.
  • + 1
 Still have mine! RIP INGRID ROACH
  • + 1
 RIP Ingrid! I still have my old arm and knee gards.
  • + 1
 Rip .goodbye...
  • + 1
 RIP!
  • + 1
 RIP.
  • + 0
 Yes RIP ya weee ripper you
  • + 1
 RIP .
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