Share the Ride in Boston

Pinkbike collaborated with Boston Bikes Roll It Forward program to donate 40 bikes to disadvantaged youth at the Bromley-Heath Boston Housing Authority development in Boston, Massachusetts as part of the Share The Ride program.

Roll It Forward began as a project of Mayor Menino’s Boston Bikes and the Boston Public Health Commission. Originally funded by a stimulus grant from the National Institutes of Health, the program seeks to make cycling a more accessible transportation option for low-income communities.

Roll It Forward collects, repairs, and distributes bikes to low-income Boston residents who might not otherwise have access to a bike.

By distributing bicycles and providing proper bike safety education, the Roll it Forward program promotes a healthier lifestyle of increased physical activity and fewer trips by car. The bikes from the program serve as a family’s first step in adopting cycling as an ongoing activity for health and convenience.


Trek Bicycles donated $1500 in bikes to Share the Ride which were sent to Boston for this particular distribution.

There were also brand new Bell Helmets for all!

To date, the Roll it Forward program has distributed over 2,400 bicycles, with a goal of surpassing 2,664 in 2014!

Thanks to everyone who donated to Share the Ride!