GeoMetron to Distribute Formula in the UK

Feb 7, 2019 at 0:35
by Formula  
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PRESS RELEASE: Formula

UK is a country with mountain biking in its DNA, a place full of passionate and skilled riders. We’ve been looking for the right partner for a long time since we wanted to make the right choice in order to support UK riders with the best option on the market. There are not many companies that can boast twenty years of experience in the industry like GeoMetron/Mojo. Their knowledge is incredible and it’s second only to their passion. Their dedication to riders is unbelievable. We could not hope for a better partner.


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bigquotesAs a fan of this sport I have been following the work of Chris Porter and his team for a long time. These guys have always been at the forefront of innovation, and they still are. Partnering with a company like GeoMetron is truly an honor for us. We will do our best to support their projects and their customers. I am sure that together we will achieve outstanding goals.Giacomo Becocci, Formula Vice President


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bigquotesIn order to find the innovation and the focus on performance in the mountain bike industry, it is necessary to seek out the smaller, performance-driven companies rather than the industry behemoths. It is these fast moving, flexible companies who can react to changing markets and even influence the market. Here at GeoMetron we strive to offer no compromise performance and we want to provide the best suspension solutions as part of that goal. It will be a pleasure working with Formula and helping them to strengthen their reputation in the UK!Chris Porter (GeoMetron Bikes)


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GeoMetron will control the distribution of all Formula products in the UK and will take care of service and warranties. For more information on GeoMetron visit: Website - Facebook page - Instagram.

Author Info:
rideformula avatar

Member since Jan 16, 2013
42 articles

59 Comments
  • 11 0
 I remember when Chris took on Fox and they slowly became massive in the UK. Be great to see him do the same for Formula.
  • 3 2
 I've never met him, but I like Chris Porter. I think he's a good cunt. Ask me if I have ever considered buying a formula fork. Ask me if I would consider buying one now that CP and whoever is still working there is backing to company. Go on, ask me.
  • 1 0
 @jaame: Pray tell man, what are thine thoughts?
  • 1 0
 @dirtybikejapan: that's a very interesting question, thank you for asking it.

The answer is, I have never considered bthem before. Forks and seatposts have a habit of f*cking up so local support is a must
Now they are definitely on the list of possibles!
  • 1 0
 @jaame: to be honest they'll never be on my list because of the price of bike stuff now. I bought one of the first sets of Vanilla 125's in the country from my LBS (also Chris's lbs) back in the day because they were something like £350/400 or about that, back then I had money to burn as a student, now as a parent with a mortgage I'm not in the position to throw the sort of money about that you need to in order to get new kit.
That said I'd love a geometron but it'll be a few years old if it happens and the best I'll get is sending it back to mojo for a refresh.
  • 1 0
 @pimpin-gimp: I can't afford a geometron but I like the look of the formula forks
  • 4 0
 I echo what @oliverpowell @scar4me have said. You guys have a great fork, but truly the worst customer service I have ever experienced. It’s not hard in this day and age to look after someone when we have email, instagram, facebook, live chat etc but you truly managed to go missing when I tried to communicate with you.
I got a couple of mates on Selva & 35’s too and man do I feel bad bringing them into this situation with a company who are missing in action when it comes to any form of communication. Bringing Chris in is good, hope it makes things great for you, but how about you look at doing something for the UK customers who you have left hanging for years since Silverfish left. Service maybe? Think it’s the least you could do.
  • 1 0
 It's not something I've ever thought about until now I must admit.
Wouldn't you just go down to an ATM and get some cash out? Banks don't use the internet apart from the front ends that customers use to check stuff. All the actual banking is done on their own networks.
My dad pays for everything in cash.
It's an interesting subject though. I would be happy to never hear of Facebook or Twatter again. Much as they are useful. They are by no means essential. What else do we use the internet for? Arguing about bikes. Buying stuff. Making hospital appointments. Nothing you can't do without walking and talking. I am open to being educated though.
  • 2 2
 It was a referendum, we , the people had a chance to vote...we were presented with the evidence/propaganda.. we voted, to leave won.. that's democracy, pure and simple.. but you want to repeat it ,untill the "right" outcome?!?? Might as well put a gunman outside every polling booth, and get UK to be the newest banana republic of South America.. and I voted remain incase you're wondering
  • 1 1
 Sorry it took so long to get back to you. It's been a busy day.

First, about the second referendum. It would be undemocratic because the so called "do-over democracy" principle would have been applied. That is to say, giving the plebs a vote on a desired policy. If the powers that be get the result they want, it is treated as immutable. If not, it is treated as illegitimate. In this case, another vote is held as soon as possible. The process is repeated until the "correct" result is achieved.

It is understood that the majority of power mongers and influential people in the UK were in the Remain camp.

Let's say there is a second referendum, and Remain wins this time. It is quickly followed by Leave mounting a challenge on the basis of lies and false advertising. The tables would have turned. What would be the best course of action? I know! A third referendum!

What is more important than having the right to vote? That the vote is actioned. Right now, that has not happened. Is that democracy? Wasting a huge chunk of public tax money to make the people go through the same vote again? Is that democratic? They already voted once!

Second: I was referring to that thing where some back benchers were talking about stopping the whole thing the other week, because they don't respect the electorate. They think that because they have the power to do something, they should use it. Very disrespectful, I felt. At the same time, totally unsurprising!

Third, I don't see the equivalence between the MP term limits and Brexit.

The division caused by Brexit is prime supporting evidence for the idea that we need smaller government, not larger. People disagree on pretty much everything. Instead of working towards bigger and bigger government, forcing people to surrender to policies with which they do not agree; we could move in the opposite direction. Want to smoke in public? Move to France. Want to drive your car as fast as you like? Move to Germany. Want to smoke outside and drive fast? Oh shit, now there is nowhere for you.... but there could be! The world is big enough for everyone.
  • 1 0
 Fingers crossed they'll be able to help me sort out new stantions for my 35's.
  • 1 0
 The stanctions were wiped back through the anodisation on my selva forks after 7 month of riding, I was livid. Took almost 3 months for a warranty replacement. Been on that replacement for just under 3 months and the damper has blown, awaiting another warranty claim. Really hope geometron can find traction for formula in the UK, because the forks are incredible, i really enjoyed being on mine when they were on point, really plush initial stroke and support withiut being harsh. I just feel the support has really been killing formula, imo. I'm also a big fan of the Cura brakes! so hopefully theyre stocking some of the cura4 pots..
  • 4 1
 @OliverPowell: Guys, we're very sorry if our service in UK in the last few years wasn't excellent. We spent a lot of time looking for the right partner and now starting this journey with the guys at GeoMetron is the best thing we could have done for UK riders. We'll do more than our best to support them and the riders.
  • 1 0
 @rideformula: congrats on your partnership anyway, always nice to see more brands challenging the big 2, hopefully it won't be too difficult to get my forks seen to!
  • 1 0
 What's the difference between Mojo Rising and Geometron?
Or is it the same thing/company?
  • 1 0
 Geometron is the bike co. and Mojo rising is the suspension tuning/parts side of things
  • 1 0
 There you go, all intellectual again...:-)
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