The women behind the outdoor adventure company Roam Events have partnered with industry big-hitters to bring a women’s only mountain bike festival to the world-class riding trails of Sedona, Arizona. A women's focused autumn compliment to the Sedona Mountain Bike Festival, Roam Bike Fest will play host to demos, workshops, and rides from SRAM, Yeti Cycles, Liv Cycling, Juliana, Specialized, Kona, Trek, Shredly, the Outdoor Women's Alliance and more.
“We’ve found a lot of success in hosting women's bike retreats in Sedona the past two years, and we really wanted to bring that experience to a bigger audience," says the event's operations manager Andi Zolton. "Roam Bike Fest
is the perfect way to still offer participants the fun and inclusive environment we’re known for while providing an opportunity for ladies to interact with our favorite brands and organizations."
Photos courtesy of SRAM and Yeti Cycles
The festival is structured around workshops, group rides, and activities hosted by exhibitors, including a screening of Rebecca Rusch’s documentary Blood Road
– a fundraiser for the nonprofit SheJumps. All levels of riders are encouraged to join, but there is one surprising thing that won’t be offered to festivalgoers: skills clinics.
No skills clinics at a women’s event? Almost sounds like sacrilege, but Roam Events has found success with skills-clinic-free events and they plan on continuing their breakout year of ride-focused weekends.
“Are we against skills clinics? Absolutely not.” says certified coach and festival director Ash Bocast, “On the contrary, we’re the biggest advocates for coaching on the planet – you want to improve your riding? Go see so-and-so. You want to pedal until your legs won't move and then drink and eat with friends? Come see us. It’s a different experience with a totally different atmosphere; there is something very relaxing and fun when the only thing you have to think about while riding all day is getting back in time for the taco bar and cold beer.”
Skills clinics aside, the festival will have plenty of learning opportunities. SRAM is teaching a series of women’s tech clinics, Yeti Cycles is leading a ride preparedness training, Liv is hosting a nutrition-focused pre-ride breakfast, and the Kona Supremes will be hosting an Enduro 101 talk. Group rides (led by Specialized ambassadors, staff, and local women), industry career advising, and adventure bike travel are also slated for the festival schedule. Saturday night culminates with an "Industry Influencers" panel featuring female leaders in the bike industry before a fiesta-themed party kicks off.
“We love riding in Sedona and we are thrilled to have companies out here with us supporting women's mountain biking. Ladies of all ride levels have been asking – should I come? And our answer is, absolutely, there are trails for everyone. The only requirement is that you’re a lady, you’re over 21, and you’re up for a weekend of shredding and fun.” says Ash Bocast.
The Festival will have 2017–2018 demo bikes available from Yeti, Liv, Specialized, Trek, and Juliana. The iconic Slim Shady trail (access to HiLine Trail) begins on-site at the festival venue, while beginner-friendly trails are just across the road. Participants can also enjoy free shuttles (provided by Hermosa Tours) Saturday and Sunday for easy access to West Sedona trails and the Sedona bike park. Roam Bike Fest is happening October 27–29, 2017 and is hosted at the Red Agave Resort in Sedona Arizona.
Roam Events is an outdoor event management company that specializes in women's focused bike experiences.
"The goal at Roam Events is simple," says founder Ash Bocast, "create outdoor events that are ridiculously fun, leave a lasting impact on participants, and create positive brand experiences for our clients and partners."
The team at Roam Events has managed weekend retreats, enduro races (the Sturdy Dirty Enduro Series), product launches, and marketing initiatives for major bike brands and organizations. They have a full lineup of new 2018 events and retreats which will be announced at Roam Bike Fest.