Photos by Gina Hopper
"If you make it up the climb, you get three ice-cream points," says Jaime Hill as we come to the tricky portion of the climb that forms part of a loop that we'll be practicing corners on. The group of 11 to 15-year-old girls pause and let gaps form between one another to improve their chances of making it up the climb before gearing down and focusing in on it. A couple get close to the top, but no one cleans the tight, loose switchbacks this time around. They push their bikes to the top of the climb and pause, awaiting further instruction and more opportunities to earn points towards an ice-cream cone as they catch their breath.
I'm at an Intro to Racing event that Hill, a former competitive gymnast turned competitive mountain biker and coach, has organized in Squamish. Hill had some of the girls she was coaching this spring asking her about how to get into racing and how to improve their race skills. She also realized that many of them did not have a vary large roster of female role models in mountain biking or know who Miranda Miller was despite living in the same small town. Hill decided to connect Miller with the girls she coaches in a fun skills-based mentorship event as her answer to help bolster Miranda’s connection with up and coming female riders in the community and provide these girls with more positive female cycling role models.
Miranda Miller winning World Champs in 2017 in Cairns, Australia.
| Whatever opportunity that child wants to pursue, I want to be able to provide for and open that doorway for them to pursue whatever avenue they wish, in order to stay in the sport. A lot of these girls are getting to a point where they've asked about racing and I felt this event was a really great way to give them a sort of mini window into some of the things that go into racing.—Jaime Hill |
Top 3 results for Jaime Hill in the Whip Off event at Crankworx in 2018 and 2019. Photos: Matt Staggs Visuals (left) + Boris Beyer (right)
While the Intro to Racing Clinic was about introducing Hill's group of girls to a female mountain bike role model, it also provided a sense of purpose for Hill and Miller in a year where many of the events they were focused on were cancelled. Being an elite athlete can feel like a selfish pursuit if you don't look beyond the race tape and see the way your actions there can inspire the next generation of riders.
Looking at the dozen or so 11 to 15 year olds at the event, it's clear to see that it's inspiring for them to meet someone who has been able to make a career out of being a professional mountain biker and that female athletes like Miller can help pave the way for more women to succeed in the mountain bike world.
Growing up competing in XC in Quebec, I watched my idols Gunn-Rita Daehle, Marie-Helene Premont, and Catharine Pendrel compete at the Mont-Sainte-Anne World Cup every summer, but I was one of very few girls on my mountain bike team. Pedalling around with Miranda Miller, Jaime Hill, Laura Battista and the dozen attendees of the event, I wished that I was a decade and a half younger and had had this group of girls to mountain bike with at their age.
As you can imagine, the reality was very different for Hill who was competing in gymnastics.
"I had so many strong female role models growing up doing gymnastics, whether it was coaches or my teammates, or the older girls and my idols that competed. There was never a lack of strong female mentorship or someone to look up to," said Hill. She says that's something that made her want to start a coaching business with a focus on mentoring young female athletes.
I'm the only girl in this photo of some of my teammates and I. Digital cameras have improved in the past decade and so has the ratio of girls to boys in mountain biking.
Me back when I was about the same age as these girls.
A blurry photo I took of one of my idols, Marie-Helene Premont, competing at Mont-Sainte-Anne.
At the top of the climb, Hill, Miller and Battista have set up the FreeLap timing system and give out watches to each of the girls. They do a track walk and then lap the short course a couple times to get a feel for it before getting up to speed. Coaches stand on the sidelines and offer encouragement and technique cues each time a rider comes down and the feedback, in addition to better knowledge of the corners, has everyone getting faster times as they progress through their laps. With the cornering drill turned into a fun game, it's impressive to see how fast some of the girls can rally the corners.
Hill says she never meant to start competing in mountain biking after retiring from gymnastics, but there was something about competition and the life skills it teaches that drew her back in.
"Whether it's teaching kids that not everything comes easy, you have to really work for progress, or teaching them about perseverance, dedication and positivity. Those are all things that can apply to life in general," she said.
Throughout the event, the girls peppered Miranda Miller with questions. One question the came up was
"How do you get over losing?", a huge thing to understand as a kid. Miller responded that it's about trying to be the best that you can be, continuously improving, and not worrying about the things you can't control like your competitors. Racing helps provide these valuable life lessons. Hill, continued that sentiment with the understanding that it is important to avoid tying your self-worth to your results – failure happens, and you can learn from it but there’s no point beating yourself up.
After the cornering drills, we head to another section of trail, where the FreeLap system is once again incorporated into the day. Miller goes and stands in the woods on a tricky section and gives the girls some of the cues that her coaches have given her over the years, one of those being Miller's first coach Katrina Strand. I was surprised Miller had had a female coach in her career, since it seems like there are so few of them. Even Hill also works as an accountant, not a full-time coach, despite her qualifications and experience.
While she doesn’t know the exact nature of why there are fewer female coaches, Hill explains that studies by the Women’s Sport Foundation indicate that many women don't see coaching as a viable career choice because their earning potential tends to be lower and the opportunities for them to coach higher level sport are not as prevalent. She also believes that some of the reasons are linked to there simply being a smaller pool of female riders to draw on. Even Hill said that she has felt some effects of gender discrimination in coaching and was passed up for a role despite having some of the highest qualifications and experience as a coach.
"It definitely made me question myself and the viability of coaching as a full-time profession, but I want to help bring about change to some of our societal norms and so feel a duty to keep moving forward,"
she said.
Hill is starting to break the mold and her junior coach mentorship program goes one step further into getting more girls in coaching.
"I'm really dedicated to getting more female coaches trained and gaining experience from a younger age, funding training to enable girls to obtain their certifications at the youngest age they can. I've seen such a powerful chain reaction of events that have come from that already,” said Hill.
I also asked Hill about why she likes to offer girls-only sessions and she said that the girls-only programming makes it easier for pre-teen and teenage girls to feel comfortable and the atmosphere is generally less intimidating and competitive. There are a lot of things going on with hormones, emotions, and everything under the sun around puberty and Hill said there's just not the same openness when it's a mixed group.
With girls-only sessions she's able to create a safe space which in turn allows the girls to focus on learning and development.
As a gymnast, Hill said programming goes from co-ed to split classes around five years old.
"There is something that happens when you're a girl, especially when you're getting into your teenage years, where there is often this big worry about what the opposite sex thinks. Even as a 'tom boy' myself, I’ve felt it and I’ve seen it through my years of coaching, and I'm pretty sure many girls and women have thought about not wanting to look stupid in front of the boys as some point in life."With the right mix of tough love, encouragement and enthusiasm, Hill has turned dozens of girls into mountain bikers and is helping pave the way for future generations of female mountain bikers with her skills-based training sessions. If girls can see a future for themselves in the sport, whether it's because they like riding with their friends, they like coaching like Jaime Hill does and want to become a junior coach, or they want to race like Miranda Miller, they're far more likely to stick with mountain biking.
As the event wrapped up with swirled fruit ice-cream donated by Alice & Brohm, one of Jaime’s community partners, there was talk of signing up for the next session of coaching. Most of the girls' first question to Jaime was,
"Who is already signed up?" or
"Who will be in my group?" Yes, mountain biking is fun, but it's really important that you have peers to ride with and role models to look up to.
If you build it, they will come seems to have been proven with Jaime Hill and her Hilltop MTB coaching business. Hill started her business three years ago and only had two or three groups of six riders. By the second year, that number had doubled. By the third year, it doubled again. This year was her fourth year runnning the business and there have been over 200 registrations for girls programming.
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It’s exciting to know there are so many young girls in Squamish that want to get out on their bikes and learn more skills. That to me is proof that if the atmosphere and the environment is there, the girls will show up and the girls will continue to progress and stay in the sport.—Jaime Hill |
P.S. Also, I could use some help convincing my best friend to go riding with me, she doesn't like the sound of zooming down mountains
Me: Not even close.
I do drive like a grandma though.
I was at a number of pump tracks in the last weeks around here and was repeatedly baffeled. Of perhaps 50 kids between 4 and 10 years of age on small pedal bikes, kickboards, trikes, running bikes and skateboards, maybe 2 were girls... Same for skateparks.
Why? Do our super stereotypical role and gender expectation already begin this early? Do youlng girls orient themselves along their old peers...who orient themselves along still older peers...who like unicorns and tuttus (go to the lake a tell me this is not true...
Any parents out there seeing the same thing or who have an answer towards how to break this trend?
I ask as a parent of a three year old girl who I'd like to not be bound to gender roles from the middle ages.
I said of course it is, anyone can do this sport, it’s just that no one is showing girls how much fun it is.
Getting girls in the club has been a challenge - most of our riding groups (about 10 riders/group) end up with a token female or two. I specifically created a stand alone female ride group that seems to have been successful - most of those girls come back each year. Building on that has been difficult but we're also a relatively small club by design.
I think a couple of things are important. First, focus on the riding and a supportive environment and don't worry too much about the racing. Second, the girls need to be exposed to the same jumps, drops, steeps and trails as the boys. I've heard from a few parents that girl focused groups tend to be too beginner oriented. Finally, like this article, it seems that having some female coaches and older riders for the girls to relate to and look up to really helps. Seems like this group has all those things dialed.
I have found the following helpful:
(1) Keeping girls - as in girls in general - engaged with sport is a big issue, but there is some useful advice out there:
www.womeninsport.org/wp-content/uploads/2019/04/Reframing-Sport-for-Teenage-Girls-small.pdf
(2) Many girls don't like doing sport with overtly competitive and often critical boys. I am lucky that the Head of Mountain Biking (yes, that's now a real role at the School, currently it's my wife) is really attentive to group dynamics so we not only try to keep the girls together but we actively separate them from the more 'assertive' boys.
(3) The womeninsport documentation highlights the importance of 'moments of pride'... our club is non-competitive so while we do have the odd 'timed lap' our focus is very much on having fun and learning new skills - we started coaching after school so the kids would have more fun on our monthly 'Adventure Rides'.
(4) An all-male environment just isn't that welcoming for girls... you need that 'critical mass'. We are planning to do some girls only 'Adventure Rides' so the girls don't have to feel any pressure to keep up, or hit any technical sections we encounter... we do have some regulars who can definitely hold their own, but what you need is 'critical mass'. The UK Southern Enduro series organised women's enduro training sessions and I think they managed to more than triple the number of women racing.
(5) Role models matter. It's great to see so many top female athletes inspiring young riders and I'm forever sharing videos from Pinkbike. We are lucky that more than half our MTB leaders are women, and we've had a few 'guests' ride with us too - it's much easier to aspire to be what you see!
I better finish reading all the comments on this thread now... my challenge is to get all our girls back riding next year!
I think the girl at the very end of the video sums it up nicely! I love that Pinkbike is such a strong promoter of women's riding.
*It should be known my kid likes survival shows and Dude You're Screwed.
Awesome to see her setup her own coaching business and the growth it's having!
Looks like you could teach yer pa how not to stare at his front wheel all the time...
I was tempted to bring a couple of my daughters across the Rocky's for this clinic. Maybe next year.
Try embracing nature and fun. Try to ignore your Strava times and your new tires. Quite the opposite of what PB and the mountain bike industry promotes.
I'm Gald PB is trying to get more woman/ girls into the sport. Any one watch Van girl Yukka? She is amazing. She is fun .
It seems like aside from financial limitations, there is nothing preventing girls or women from cycling, so I'm confused on what the end goal is? Equal participation amongst the sexes?
Don't get me wrong I'm all for more people riding bikes, it just seems like there is so much emphasis on inclusivity on metrics that don't really make cycling easier to get into.
Inclusiveness and gender parity are not only are good for business, they are good for trail building as well as advocacy.
More folks on bikes = more folks to push for more and better trails, more access, and more representation in the wider community.
Also, just morally I think it is important to extend opportunities and welcome all types of people into the sport. We can learn so much from people of different perspectives, backgrounds, etc. Any effort towards this goal should be applauded.
- More bikes sold to a wider range of people improve the health of the bike industry, and keeps shops and companies open.
- More women mountain biking leads to more trails and improved trail access for all mountain bikers.
- More girls and women mountain biking leads to better mental and physical health outcomes in adolescence and adulthood.
This stuff ^^^^ has been researched a lot. Google "social benefits of increasing women's participation in sports" and/or check www.womeninsport.org for more info.
I just find it confusing that they're putting so much emphasis on female riders becoming part of the riding community, unless it's to have more riders on bikes.
I will say that the lack of female specific gear is likely a huge part of the problem, so manufacturers are just as responsible for the low participation rates as anyone else.
Bottom line, I think it's in everyones best interest, brands and cyclists alike, to have more cyclists on the trails. That being said, I think it's a bit strange that all the emphasis is being put on including women, as if the boundary is gender based, and not financial. And lets be real, the real reason why more people don't ride is the cost of goods.
I guess I'm just not understanding how they're planning on making the cycling scene more inclusive, when the real factor that keeps many people from joining in on the sport is the cost of entry into the sport.
But you denying that increasing female participation in a male-dominated sport is one of the best/fastest/most efficient ways to increase overall numbers is just plain illogical. Marketing cycling to men at this point is only ever going to create very incremental growth. Women, on the other hand, are a massive untapped market that could create a boom comparable in size to when MTB first exploded.
You said you understand the benefits for the sport, access and industry of more overall participation. If that is really the case, then find the nearest woman and take her on a bike ride. Otherwise you're just contradicting yourself.
I'm sure you can decide for yourself which of those is the one thats far more likely to be true than the other.
We weren't discussing whether growth is good or we want to be niche and hip either; that's a whole other topic. If someone openly says "stop this marketing BS because I want MTB to remain small", that's fair and legit.
But @TotalAmateur on the one hand thinks there are benefits to growing the sport, while on the other hand claims it's wrong to try and accelerate that by targeting a massive greenfield demographic of people who aren't mountain bikers yet. It seems self-contradictory, and since you mentioned motivations, I dare to question his.
b) Seeing as how cycling is one of the most universal sports and there are riders all around the world, I still think the primary factor for exclusion is the price of joining the sport. My point isn't "why are women scared of being cyclists" it's "why are bike brands/companies focusing so much on female inclusivity when in reality the biggest barrier to entry of this sport isn't gender based but fiscally based". Joining a male dominated sport surely has it's own pressures, but I have yet to see/hear an example of something that keeps someone from riding that is greater than the financial barrier.
Finally, I never questioned women's intent to become cyclists, you're strawmanning there. I just asked why bike companies are focused on including women instead of making bikes easier to access for everyone, because the real challenge is affording a bike not having/lacking a penis.
To me it would make more sense for bike companies to come out and just say "we're trying to make bikes and cycling more available to everyone, that includes minorities, women, and those without substantial funds to get into cycling. To that point, like I said multiple times I'm all for more female riders, and I think that the companies and manufacturers have a tall order to make bikes and gear more female friendly.
Given that there are multiple demographics of potential riders that are excluded from the sport, the issue seems to be one that isn't specific to race or gender. So that leaves the cost of participation. So if the cost of participation i.e expensive bikes, gear, and limited access are all potentially the greatest influencers are participation, then logically the best way to gain more riders and participants in the sport is to lower the barrier for entry. Having easier accessibility to equipment will drive more engagement than simply trying to encourage diversity for the sake of inclusivity.
I'd be willing to bet money that lowering the cost of goods across the board, coupled with a wider variety of goods like female specific equipment, would bring more new riders into the sport than just trying to promote certain demographics inclusivity.