Today, Atherton Bikes is launching direct to consumer sales to customers across the globe through a brand new website
After launching Atherton Bikes in January of 2019
, the company has spent the past three years testing and developing products. There will be two models available at launch, a Downhill bike with 200mm of travel and a newly refined version of the 29”, 150mm Enduro bike. Further product releases are scheduled for Spring.
While this is the first time the bikes will be available to purchase online, Atherton’s production bikes have already been delivered to one hundred customers around the world.
Atherton Bikes are manufactured in Machynlleth, mid Wales using additive manufacturing (3d printing in titanium). This technology is widely used in Formula One and the aerospace industry but it is still relatively unknown in mountain biking. All Atherton Bikes frames are individually hand-crafted to finish.
The new website hosts a customer fit calculator that suggests one of an extended range of standard sizes. There are 22 standard sizes you can select for the enduro bike and 12 or the downhill bike, but if you still can’t find a perfect fit, you can go custom to get your perfect fit.
Atherton Bikes says that the additive manufacturing technology that facilitates this huge range of sizes also eliminates the limitations of a three year product cycle. Learnings from the race track or the company’s continuous testing at Dyfi Bike Park can be immediately incorporated into their production bikes.
To coincide with the new website launch, the product team have introduced a series of refinements to the Enduro bike. The new version 150 will have port to port cable routing, downtube protection, a steeper seat angle for more efficient pedalling and a longer seat-post insertion for more dropper post options across the range of sizes.
Costs start from £3999 for a frame only option or £6700 for a full build (Prices in GBP inc. sales tax) or $4532.20 and $8783.33 (USD excl. sales tax).
Learn more at www.Athertonbikes.com We'll be hosting an Ask Us Anything with the Atherton Bikes team tomorrow so get your questions ready!