Katy Winton Thanks Nukeproof, SRAM & Other 2021 Sponsors, Hints at New Chapter in 2022

Dec 31, 2021 at 10:29
by Sarah Moore  

bigquotesThanks to YOU! This video is for everyone who was in my corner this year: from my physical and mental coaches; to the kind people who messaged with words of support and encouragement; to my friends and family who stood by me through thick and thin; to all the brands who stepped up late in the year to make sure I had everything I needed to compete against the best. I experienced so much kindness and support this year from the people closest to me to complete strangers and for that I am so grateful.

It was an extremely challenging year, one I wouldn't repeat but sitting here now a year on in a completely different situation I hope, if nothing else, that this saga gives people hope that if they persist and stay focused on where they want to be in the face of adversity, then even 12 months on they can be in a completely different place. Thank you to everyone who played a part in getting me to where I am today, I'm excited to share my 2022 plans with you very soon!

Katy Winton

bigquotesThe opportunity to work with Katy only came up early in 2021. But whilst only being together for one short season we’re super proud of what we have achieved together. It’s been much more than just what happened between the tape (although there have been some awesome results), witnessing the drive, honesty, and talent that Katy has shown in the pursuit of what she loves is everything a brand could want represent them. We are super fortunate to have been able to play a small part, along with her other sponsors to help enabling Katy’s talent to shine. The highlight was witnessing the spine-tingling support she received at her home Enduro World Series. Thank you Katy, it’s been awesome.Rob Sherratt- Nukeproof Marketing Manager

bigquotesI had the pleasure of working with Katy in her highly successful TFR years so it was really difficult hearing she was having a hard time finding a ride for 2021. Katy is clearly a factory quality athlete but it was just one of those weird years when opportunities were in short supply. So when Katy reached out in late 2020 I was honored and motivated to help keep Katy racing on her own program and chasing her dream’s. If you’ve ever met Katy I’m sure you’d agree she’s one of those special people that you just want to see succeed, a true professional on and off the track, she really gets what is to be a sponsored athlete. We wish Katy the best of luck in all her future endeavors and huge thanks for letting her friends at SRAM come along for this amazing lap of a long long ride.John Dawson- SRAM Global MTB Race Manager


  • 64 3
 What a treat it was to briefly work with Katy this year, I've worked with dozens and dozens of athletes in my career and was beyond impressed with her work ethic, professionalism, athletic talents, spirit and fun. I had always been a fan so it was a real blessing to get this experience. Best wishes in the future, always cheering. Stikman-Troy Lee Designs Brand Director
  • 17 1
 As someone who used to work with her at Trek, I 100% agree with you. She's an amazing person and an even better ambassador for our sport. I wish her NOTHING but the absolute best for her in the future!!!
  • 26 0
 @wako29: "I wish her NOTHING..." had me on the edge of my seat
  • 7 0
 @WE-NEED-MORE-ROOST: haha okay very true. My bad everyone!! We are a pro-Katy household!
  • 41 0
 I just can’t believe she’s parting ways with Grandma and Grandpa! They were the best! At least, we now know why she waited until after Christmas to break the news. That surely would have been an awkward Christmas dinner table.
  • 2 1
 I think being a privateer is harder than it looks
  • 4 0
 @CM999: humor is lost on you.
  • 40 1
 You’d think Nukeproof would sign both Katy W and Bex B for top marketing at the Tweed EWS in June.
Personally there more interesting for me than many others.
  • 13 0
 I would love to see them both on the Nukeproof team
  • 1 0
 I thought Bex B was staying with ibis?
  • 2 0
 @adamstraus: Nope, she put out a press release last week saying she was leaving
  • 3 0
 @adamstraus: no, she decided to let Ibis do the work themselves
  • 2 0
 @Mac1987: *do the job
  • 1 0
 @cooper02: dammit, almost got it right!
  • 8 0
 Stoked to see what she has lines up for 2022 and hopefully beyond! Would love to see more support and let her focus more on racing and less on all the other BS. Love her videos!
  • 7 53
flag mtb1101 (Dec 31, 2021 at 11:55) (Below Threshold)
 No chance of her "focusing" on racing unless she has enough foresight to procure adequate sponsorships, which you refer to as BS.
  • 12 5
 @mtb1101: Procuring sponsorships isn't racing. Privateers are the purest
  • 17 5
 @mtb1101: might want to read up a bit more before sprouting your own BS.
  • 7 2
 @mtb1101: Holy $#@& you're dumb
  • 7 28
flag jaame (Jan 1, 2022 at 1:34) (Below Threshold)
 @pedalhound it’s an interesting one and I look forward to seeing how it pans out. Given that she’s not that good on a bike, but very good at all the social stuff (and that is a job in itself these days) it seems to me more likely that anyone who decides to pay her will be doing so more for that lifestyle side, rather than race results. Without being mean, she’s not going to win multiple races in a season, if any, and her following is surely based on her personality and vlogs etc.
  • 15 0
 @jaame: That's a bit harsh as she's come back from some serious head injuries. During her time with Trek before those crashes she was winning stages and top 3 in the world? So how is she "not that good on a bike?"
  • 9 21
flag jaame (Jan 1, 2022 at 7:29) (Below Threshold)
 @linton-photo: Third place out of five isn’t anything to write home about. No offence to Katy. She has a great personality and promotes the social side of the sport really well. People literally do get paid for making social media posts in the world - probably as many as are pro athletes these days. There’s nothing wrong with it if that’s the job. I think the days of people getting paid just to race are drawing to an end. You probably have to be something special, speed wise, for that to be an actual job in itself. I’m more commenting on the people above who want her to focus on racing (something she isn’t top 1% at) rather than the social “BS” that she probably is top 1% at. That’s all.
  • 5 0
 @jaame: sorry, upvoted you by mistake. Katy is a great racer. Plus, she recovered from her head injury.
  • 10 2
 @jaame: until you've raced world Cup give up the keyboard warrior BS and focus and improving your life instead of taking other people down a notch
  • 5 16
flag jaame (Jan 1, 2022 at 10:14) (Below Threshold)
 @mccarthyp: good, not great…
  • 8 18
flag jaame (Jan 1, 2022 at 10:18) (Below Threshold)
 @Saucycheese: I’m not trying to take anyone down any notches. I’m being real. I doubt many people care who finished fourth in a women’s race. That isn’t going to pay the bills by my estimation. Getting people to click “like” is going to pay the bills if one gets the “likes” in the right quantities. It would be a better goal than trying and hoping to win something one has realistically a very small chance of winning - hence why I gave up the dream of being a pro downhiller in 1994. If only there was social media in those days and one could get paid for “likes” then things could have worked out differently.
The moral of the story is, I hope Katy gets a good package together to help her maximise the “likes” so she can keep living the dream.
Best of luck Katy!
  • 14 2
 @jaame: "If only there was social media in those days and one could get paid for “likes” then things could have worked out differently." Why, were you likeable back then?
  • 9 19
flag jaame (Jan 1, 2022 at 11:31) (Below Threshold)
 @km79: One doesn’t need to be likeable. One just needs a few hundred shots of one’s arse in the gym mirror.
  • 4 6
 @jaame: you can't be real nowadays. It's offensive. I agree with you btw and don't find anything wrong with what you said.
  • 4 7
 @jaame: don't forget to cry to incite drama.
  • 12 1
 "Good Times", so Katy is going to GT.
  • 6 0
 that yellow Giga is so sick , hook me up nukeproof 3333 really like watching Katie's vlogs, all the emotions are so real, best of luck next year!
  • 8 3
 Hopefully she's got a sick new contract... As for 2021, the final nail in the coffin was when Betty White died. #restinpowerbetty
  • 9 5
 @mtb1101: would like to see you take her place and deal with what she has in the last 12 months
hope you have a really crap 2022 enjoy…..
  • 10 55
flag mtb1101 (Dec 31, 2021 at 21:02) (Below Threshold)
 You mean being too lazy to line up sponsorships after Trek told her she wouldn't be renewed? Yeah, sounds like she went through a lot.

Enjoy your face diapers, vax passes and eternal boosters dumbass 2022 and beyond dummy lol.
  • 8 1
 @mtb1101: JC go back under the bridge already
  • 10 1
 @mtb1101: what an ignorant c*nt are. You sound a bit jealous.
  • 4 0
 What a sweetheart! Wish her all the best!
  • 2 1
 Must really piss you off to get turned down for sponsorship even though the industry is making money hand over fist. Best of luck to her, and hopefully she'll still be part of the EWS
  • 3 0
 Do we think there’s a CRC factory gig announcement coming?
  • 4 1
 If there is they’ll probably announce it at least ten times. This past week I’ve been inundated with emails from them relating to loyalty points.
  • 3 0
 all the hard works paves a way....be good to see what is next for Katy.
  • 4 37
flag jaame (Dec 31, 2021 at 14:17) (Below Threshold)
 Real job?
  • 11 0
 @jaame: we get it. You're a POS and obsessed with trolling. You can leave now
  • 2 3
 @Saucycheese: upvoted
  • 2 0
 Great athlete and always comes across great in interviews.
  • 2 0
 If Katy's on a new team does that leave Joe solo in the van?
  • 1 0
 1) Canyon CLLCTV
2) Orbea Fox Enduro Team
3) Team Ibis Cycles
4) Specialized Enduro Team

  • 1 0
 Hopefully signed with CRC Nukeproof, would be awesome. Although Katie will do well wherever she goes.
  • 1 0
 Obviously goin to Gt, good times ahead
  • 1 0
 What do you do with Noga Korem?
  • 1 0
 @Hugi13: keep her as she is. Don’t see Katy as a replacement but surely a supplement
  • 1 0
 @onetrykid: You're my darkhorse for comment of the year.
  • 2 1
 Good Times = YT getting into enduro racing?
  • 2 0
 Good time = GT lol
  • 1 0
 @mrbobsaget: That has to be it!
  • 1 0
 Good times, bad times, you know I've had my share
Below threshold threads are hidden

You must login to Pinkbike.
Don't have an account? Sign up

Join Pinkbike  Login
Copyright © 2000 - 2022. Pinkbike.com. All rights reserved.
dv56 0.014428
Mobile Version of Website