The End of Intense Factory Racing Officially Announced

Jan 2, 2024 at 9:31
by Sarah Moore  

Intense Factory Racing has been officially dissolved for 2024. The team has had various rosters during the past five years, but most recently supported Aaron Gwin, Dakotah Norton, Joe Breeden and Seth Sherlock.

bigquotes2019 - 2023....what an incredible journey! A big thank you to our Intense Cycles family and our supporting sponsors, as well as our riders, staff, fans, and friends for the support over the past 5 years. This was truly an enjoyable chapter of life for us and we’ll miss having this crew all together at once. Our team will no longer be with Intense Cycles in 2024, and some of our riders and staff will be moving on to other plans/teams as well. We wish them nothing but the best and are thankful for the time we had together. We will be announcing our 2024 race team in the near future. Happy New Year, see you at the races!Intense Factory Racing

Joe Breeden announced that he'll no longer be riding for Intense Factory Racing last week saying "Sure sad to see this group separate, but has given me great experience for what’s to come. See you at the races." However Dakotah Norton was riding on an Intense dirt jumper yesterday and said that "the new @intensecycles DJ is ripping. Excited to get this thing dialed in and start the new year right."

With MS Racing having announced they'll no longer supporting Mondraker in 2024, could we be seeing a MS-Intense team for 2024?

Author Info:
sarahmoore avatar

Member since Mar 30, 2011
1,289 articles

309 Comments
  • 631 15
 Its rebirth is forthcoming: Costco has announced it will now sponsor the newly defunct intense racing team. The team name will now be changed to Kirkland racing team. You can stop by their booth for rotisserie chicken, hot dogs and a dcisounted membership offer. Make sure you check out the warehouse for a six pack of the new Intense 951 bikes and a 90” (230cm) tv.
  • 101 6
 welcome to cosco, i love you welcome to cosco, i love you
  • 167 0
 Kirkland SIGNATURE SERIES
  • 15 1
 That sounds amazing.
  • 62 1
 Bro I live and die for costco dont tease me like that
  • 7 1
 Gold!!!!!
  • 44 0
 I welcome our Costco overlords!! Go Kirkland Factory Wholesale Racing!!!
  • 59 0
 If I can buy a M29 and chicken bake on the same costco trip I'm IN
  • 33 2
 Thanks for converting the screen size to metric.
  • 28 1
 Joking aside, it's exactly what bike racing needs. Food, electronics and box-store sponsors
  • 20 0
 This may be a joke, but I wish it weren’t.
  • 4 1
 @w0dge: 228.6*
  • 10 5
 @Km303 January 2nd and you already won 2024 best comment of the year. Congratulations!
  • 33 0
 Jokes aside, if Costco went in on a DH team they would have the best team in 2 years. That Costco money comes in bulk. Right now, DH is a self licking ice cream cone, sting for outside sponsor money....not letting Buchanan race because of an Only Fans sponsor was elitist full tilt.
  • 13 0
 How great would it be for companies with big budgets who sell stuff that might not be bikes or sugar drinks to sponsor a team or two.
  • 4 0
 @Korbi777: I see what you did there....great movie!
  • 15 1
 Finally, a competitor to WINCO FACTORY RACING!
  • 4 0
 Will the booth also have the driver, irons, wedges and 3-piece balls?
  • 5 0
 @pistol2ne: people are sleeping on the chicken bakes, they're legit
  • 2 0
 It would be a dangerous game if i could pick up tools/clothing/tires/etc every time i went to costco...just have those expenses rolled into the general household budget
  • 4 0
 With all the bike manufacturer teams closing shop, all the DH racers will be privateers.
  • 4 0
 @tacklingdummy:
..WTF IS HAPPENING?!
Enduro teams are falling away, and DH is restructuring into something I can’t imagine.
Is this good or bad for privateers..?
  • 7 1
 @Untgrad: Take a guess
  • 1 0
 @SacAssassin:
..I don’t want to
  • 4 0
 @stunnanumma1: wait, is that foreal? lol the sport where every podium interview has 50 f-bombs from countries that don't really care about legal prostitution, got bent about OF? lols
  • 6 0
 a kirkland tent serving chickens and hot dogs in the pits would absolutely be a favorite amongst both fans and racers
  • 4 0
 I didn't think we would get a comment of the year candidate this soon...
  • 5 0
 Then we need the Mountain Bike Capital of the World® to put together a competing team sponsored by Walmart.
  • 13 0
 kirkland signature tires coming soon
  • 1 0
 Will the race teams be handing out free samples? Would it be food or bike parts?
  • 2 0
 @Kiltymac: that would require a sport that has a large television audience and more coverage than a few YouTube videos.
  • 4 0
 Costco hotdogs at a WC race would be kick ass.
  • 3 0
 .....make sure you bring your 10 extra 5 gallon empty gas cans to the races!
  • 2 0
 @kvance89: yes.
  • 3 0
 @mior: honestly, I’d buy them. Hell I’d put Kirkland tires on my car if they sold them.
  • 3 0
 Unironically would be healthy for the sport
  • 2 0
 @Untgrad: Everyone will be a privateer now.
  • 2 0
 #Stillinbusiness
  • 4 0
 @Kiltymac: it’s the difference between road and mountain. Trek + grocery store, shampoo + windows, caulk + laminate flooring, software + bike leasing, etc. It isn’t sexy looking at the sponsors’ industries, but they put huge money into their teams and pay their athletes extremely well (as far as racing bikes goes). Costco/Kirkland + Intense, or Specialized + Legal Zoom would probably quickly be very dominant teams.
  • 1 0
 Costco churros ftw
  • 5 0
 As a Kirkland resident, I fully support this. Our whole town is like a moderately priced store brand.
  • 8 0
 Honestly, I would have no problem riding a Kirkland branded bike. Kirkland hasn’t let me down yet.
  • 3 0
 @stunnanumma1: only fans sponsored a Moto2 team in GP……so if it’s ok for the FIM?
  • 2 0
 @Korbi777: wrong company
  • 2 0
 @mi-bike: but it feels like 230
  • 2 0
 @evergreenc2s: if only houses were moderately priced there!
  • 1 0
 Intense Wavestorm Warehouse Racing. Fueled by chicken bakes and big hot dogs.
  • 2 0
 @Korbi777: Gonna be tough to get people to hate on this, it sounds glorious and strangely like the late 90's X-Games experience.
  • 4 0
 As of me commenting, you have 15 downvotes. That's 15 people who've never been to Costco and picked up a dog and a soda for 1.50.
  • 2 0
 @mtmc99: only $750k for a complete toxic tear down! What a bargain!
  • 2 0
 And their return policy is amazing!
  • 1 0
 That was hilarious... I like M1 frame.
  • 1 0
 I got one room 290cm width guess I will take that small TV ,
  • 2 0
 @mior: came for toilet paper and dog food and a pizza for dinner. Left with a new set of Kirkland Enduro tires. Wife’s gonna be pissed, but still worth it.
  • 87 0
 Don't know how Intense has the funds to sponsor anything. In the past year I can probably count on one hand the number of Intense bikes I've seen out on the trails and on car racks. And I'm in BC so sample size is not small.
  • 52 0
 I live by their HQ and I can tell you its the same here.
  • 30 3
 BC does have a weird distribution of bikes though.

I see Knolly/Rocky Mountain/Norco every ride, and barely see specialized/scott/trek/Giant.

Costco and MEC sell Intense bikes, so they are probably selling magnitudes more bikes than Knolly.
  • 41 1
 I’ve seen several large rental fleets made up of intense bikes…which in my opinion is the best way to keep people off your bikes, unless the bikes are high end builds (they are always low end builds) and they get proper maintenance (they never do), and they are setup tubeless ( they aren’t).
  • 13 0
 I'm in the UK and have literally never seen one other than with a pro racer sitting on it.
  • 4 2
 I bought one and sent it back because it had a ton of issues
  • 11 0
 they are pretty popular where i am (Boise) cuz the local dealer is involved in the DH scene and has a team.
  • 2 0
 @schili: I was in mec Vancouver a few days ago, I was surprised to see Cannondale, not Intense. I was looking for new rain pants, and sadly didn't find something I really fancied.
  • 8 6
 BC is less 1/20th the California bike market alone.
  • 5 0
 @savagelake: Kore North is awesome.
  • 1 0
 @schili: True. Don't see many Cannondales around here either.
  • 15 1
 @shredddr: there are fewer people in Canada than in California…
  • 5 0
 @schili: also in BC and find it very funny that my ride group consists of Specialized, Scott, Trek, and Giant.....and Banshee
  • 9 0
 @savagelake: Your local Intense dealer is a really good dude who cares deeply about mountain biking in general.
  • 3 0
 A good LBS here too, I own an Intense and can count at least 4 others owners i occasionally ride with, etc.
  • 2 0
 @downhilldonnie: what kind of issues?
  • 2 1
 @mm732: a ton of flex with the rear end to the point the cranks were rubbing on the chainstays. had my lbs take the frame apart and looked to be an issue with the bearings when the frame was assembled.
  • 10 0
 I see quite a few in san diego
  • 3 0
 I bought my Intense Primer directly from them. Been enjoying it the last 2 years but I hardly ever see Intense bikes around.
  • 12 0
 @shredddr: I dont know about that, BC has 1/8th of Cali's population (not 1/20th) BUT it has an absurd number of mountain bikers per capita, surely higher than California (or pretty much anywhere else I'd wager) on top of that, alot of folks travel to BC to ride, so if we are talking about seeing bikes out on the trail / bike park , I think BC would be a great place to get a pretty big sample.
  • 1 0
 @savagelake: Yep see a lot of them at the NW Cups!!!
  • 3 0
 @MOLDTRUTH: Prolly half my team lol
  • 1 0
 @mior: true. They are huge in SD coming from Temecula and they haven’t been around Tennessee long enough to get the following there
  • 2 0
 @downhilldonnie: ah yea. i know the snipers are/were pretty bad with that
  • 1 0
 @Cyberhatter: Not sure how you are missing them, I see them all the time. Less than Specialized (which I also own) or Santa Cruz. But more than or equal to Trek.

I have a Sniper myself, and I see plenty of them when I race at Vail.
  • 1 0
 @savagelake: The best kind of brand promoter there is!
  • 1 2
 @JSTootell: Yea since they are so hideous you can see them from space I am not sure either.
  • 1 0
 @savagelake: agreed. Kore north has been a huge and constant supporter of racing and done a great job of positively promoting the brand.
  • 1 1
 bikebrands are all in DEEP DEBT - just like big car manufacturers........
  • 1 0
 @wobblegoblin: yeah but if you’re a bike brand supplying rental fleets, you are selling a shitload of bikes. And having managed the largest rental store at the worlds biggest bike park, I can tell you the cost per bike is not all too different from what your local shop pays.
  • 2 0
 @captaindingus: what’s your point?

My point is: If rental bikes are low level spec, and poorly maintained, they make the entire bike brand seem sh!tty to a renter…aka possible future bike buyer.
  • 2 0
 @wobblegoblin: the point is they’re selling more stock to fill out rental fleets than they ever could distrusting to strictly stores. It’s a huge stream of guaranteed income. Yeah, if it absolutely could negatively impact the brands perception, but considering the shit-kicking that rental bikes take if they do hold up then that should be viewed very positively.
  • 72 5
 2024: All racing cancelled.
  • 38 0
 A year off of all off-road cycling racing while teams and series managers and venues and promoters spend the time and energy to set up something viable really wouldn't be the worst idea in the world.
  • 22 1
 2024: All racing will be done via the Commencal spec series.
  • 4 1
 @gotohe11carolina: Honestly: I wish, that sounds amazing.
  • 3 0
 @gotohe11carolina: underrated comment
  • 10 2
 E-enduro will still be showing on ESPN 8 - “The Ocho”.

E-enduro looks like ton of fun, just not sure about calling anyone the winner.
  • 4 0
 I think all private racing would be pretty cool. Show up by yourself, with stuff you bought yourself and ride it as fast as yourself can go.
  • 2 0
 It's because of the rain at those DH races right?
  • 1 0
 @ghill28: it's only the DH. The XC is fine man.
  • 3 0
 @Madfella: Yeah, well, that's just, like, your opinion, man.
  • 1 0
 @MonsterTruck: it is fun. I've done a few. It's fun training for it. However, I hesitate to call it bike racing. The fitness component is relatively low. It's more a competition of technique.
  • 44 5
 You guys do realize this is nothing more than a rebranding AG is an owner of Intense Cycles and team manager of the race team. There is a super high chance he’ll try to make it all NA or all USA.

There is also a going to be a refocusing of the team. As I’m quite sure they’ve realized. Social media / YouTube sells the bikes. Like if motomax had a YouTube channel, he would be perfect to rep Intense. Racers do not sell the bikes, pinkbikers fail to realize we only represent 10% of the community. 90% don’t even know racing competitions exist. They go to a bike shop buy their first real bike. And go to a bike park. If they want to watch a pro, they go on YouTube.

The racers need to model themselves after Bernard Kerr.
  • 71 2
 Recruiting team members at high schools?
  • 7 1
 motomax. aka all sends and always out of control guy. great way to sell bikes.
  • 13 1
 @dougfs: ouch , that's a hefty burn
  • 2 0
 This guy speaks the truth....
  • 7 0
 @porkchopsandwich: I'm not disputing that was just impressed by the burn level haha
  • 2 0
 Letting MS handle the WC team and if AG wants to continue with a focus on the USA/NA racing makes a lot of sense..
  • 3 2
 its a race to the bottom, figuratively and literally. Just like social media....show me the incentive, and I will show you the outcome.
  • 17 15
 Model themselves on BK... If you go to his local he is the only rider riding a Pivot. If you go to our local, there isn't a pivot in sight. Went to Glentress (the world's most visited bike park), didn't see a pivot. Most people there wouldn't care for a pivot either.
BK... The man who says he is gonna win, unfortunately for BK other folk are racing. Nice dog though.
  • 3 0
 All fair, but few can do what Kerr can, it's not easy. Next, the busier Kerr gets, the less likely he gets the results he wants. Life is full of choices, win a WC vs become a brand are not mutually exclusive...ask Michael Jordan...but then ask the next Michael Jordan that came alo...wait...
  • 4 15
flag ATXZJ (Jan 2, 2024 at 15:46) (Below Threshold)
 @dougfs: Truth. My daughters raced NICA in middle and high school.

F Kerr
  • 22 4
 @betsie: you can even find your next barely legal GF when you run the team she’s on. Dude is a good bike rider, but that move on Jenna is hella questionable.
  • 6 0
 Even Aaron Gwin thinks his salary demands are too much.
  • 2 0
 @betsie: in the Alps (Swiss and French side) I spotted quite a lot of Phoenix's, and there were a lot of them for sale in Germany (last time I checked). The bike seems to be quite appreciated here at least more than the Intense ^^
  • 28 18
 Having a young girlfriend is like opening a loud bag of candy in a movie theater. Everyone looks at you with disgust but secretly they all wish they had some.
  • 1 0
 @betsie: I know 3 Pivot riders I town here.Everyone is on a Bro Deal though, like most higher-end bikes.
  • 5 3
 @betsie: Well not sure you can model yourself on having copious amounts of family wealth unless you genuinely have the wealth.
  • 4 2
 @deco1: BK isn't from a wealthy background.
  • 2 0
 @betsie: My son was riding his Firebird at Glentress last week... Funnily enough, we got speaking to a local who was selling one (Full Factory in large) and was saying that even at £2000, he had zero interest in it. Go to Dyfi and you'll see a fair few Pivots.
  • 5 5
 I mean I wonder what percentage of Pinkbikers even watch racing. I know personally I might watch Red Bull Hardline but that is about it. If even that.
  • 4 0
 @93EXCivic: It would seem a lot of us since we have a vibrant opposition in the comment section when reductions in streaming and/or coverage are announced.
  • 1 2
 @Niseach1: I was at Dyfi a couple of times last year for 5 days of riding and saw 1 Pivot, only because BK was there for a couple of laps one evening.
Its not the kind of bike you see any of up north. still lots of SC kicking about, then for a while it was NP's too.
Having owned a few DW bikes in the past, loved the way the linkage rides and seems to effortlessly carry speed. Shame I never managed to go fast on my DHR as it rode really well.
  • 1 2
 @93EXCivic: I watch the juniors, mostly because they are wild and are pushing so hard. Also because they are on a Friday afternoon normally and its a good way to finish off the week.
Paying to watch the fastest boys make the track look easy is like paying to watch F1. Great if you want to sleep for a while but not as exciting as other options... like heading out for a ride on an easy trail and making it look difficult whilst going slowly Smile
  • 2 1
 @betsie: In the USA Pivot is everywhere. There are two bike shops within 20min drive I can buy one at right now. You'll see a few everytime you visit a trail center. They are definitly popular here. You can rent a Pivot DH bike at trestle.
  • 2 0
 @ndefeo96: Same, I have a major Pivot retailer within 5 miles of me and there are tons around in the Boston area whenever I'm on a ride.
  • 1 2
 @kroozctrl Gwin is an owner of Intense Cycles LLC? that is f*cking news.
  • 2 0
 @stunnanumma1: not sure about that assessment, Kerr has appeared to get faster the busier and older he's gotten. Pretty damn remarkable.
  • 1 1
 @yakimonti: part owner\investor which could easily change at any moment depending on his deal.
  • 2 1
 @yakimonti: then you must be iliterate. This was announced on both instagram and Pinkbike when he signed on to Intense Cycles. He was announced as a co owner along with Ryan Dungey. He was also announced as the team manager.
  • 1 0
 @kroozctrl: Cool story, except nada zip about Gwin being an OWNER:

2019 PR FROM INTENSE: Jeff reclaims his spot as CEO. A new team, including SX and MX Champion Ryan Dungey, came on board to restructure the business and refocus the brand. Aaron Gwin sets up the all-new INTENSE Factory Race (IFR) team, marking a new era for the brand. Isabeau Courdurier wins all eight rounds of the Enduro World Series and takes the series title, onboard her INTENSE Tracer, then the Carbine, and then at the final round on a mixed wheel size prototype Tracer.
  • 1 1
 @yakimonti: from yahoo sports - "The 2024 Intense Factory Racing team line up. After the recent announcement that Intense Factory Racing had been dissolved and riders including owner Aaron Gwin, Dakotah Norton, Joe Breeden and Seth Sherlock would be moving on, it looked like the end for Intense Factory Racing"
From AG's linkedin profile "Brand Ambassador/ Factory Race Team Owner" - since 2019. IIRC he bought in in 2019. His ownership is not recent news.
  • 1 1
 @ndefeo96: He 'owned' the 'team'.....had ZERO ownership in Intense Cycles LLC.
  • 31 0
 My guess MS Mondraker will be going back to MS Intense. Gwin and Dak will stay on Intense frames.
  • 2 0
 Not a terrible guess.
  • 2 3
 wait, one the owners will keep riding the bike owns???? LOL
  • 1 4
 The Rockshox trek has disbanded, Aaron changes his team name and back on Trek?
  • 2 0
 @Legohead: Username checks out
  • 29 5
 Sober reality- we are an echo chamber on Pinkbike...no American could name 1 cyclist other than lance..
  • 6 0
 Yeah it’s kinda crazy to think about the fact that triathlon is probably more mainstream than all forms of cycling/MTB in the US.
  • 41 0
 Floyd Mayweather. Too easy.
  • 3 0
 @vapidoscar: USA Cycling put that pajama baller reggie something on the board..hoping to get exposure into mainstream sports. dunno if it's gonna work.
  • 9 0
 Reggie Miller
  • 14 2
 @mm732: I am old enough to remember Greg Lemond, who is the only American to have ever won the Tour D'France. I know that doesn't sound right but look up the records.
  • 2 1
 Alota people I ride downhill with probably can't name one current racer other than maybe Jackson
  • 2 1
 @vapidoscar: Doesn't Floyd Landis still have his win?
  • 1 0
 @AddisonEverett: nope. Him getting busted is part of the catalyst for Lance finally getting busted.
  • 2 0
 I can drink faster than you can type truths......checkmate!
  • 1 0
 @mm732: Whether it works or not, seeing him in person actually racing his mountain bike MANY MANY times, at least I know he actually enjoys the sport.
  • 3 0
 @vapidoscar: no need to look up the records. Just ask any pro cyclist that came 2nd to LA in the TDF or 95% of the pro peleton for that matter. Doesn't sound right but it is what it is in most entertainment sports.
Your right about Greg being the only American being officially in the books. I had Greg autograph one of my bikes, very nice guy! I'm that old to.
  • 5 0
 Greg Lemond, Rob Roll, Shaun Palmer - that's what the rando next to me at the bar just said.
  • 3 0
 @AddisonEverett: You mean Roid Landis?
  • 1 0
 @bman33: I thought that he wasn't stripped of the win though, that he is still acknowledged as the winner even if he was doping. Unlike all of Lance's wins, where they don't have a winner anymore.
  • 1 0
 @AddisonEverett: That may be the case...I follow /care about close to zero in road bikes. Worth a lookup I suppose
  • 1 1
 @tadabing: yes, he and the top 30 of the pro peloton from when he was racing
  • 1 0
 @WordBikes: Y'all are ignorant then. Not dumb, just ignorant.
  • 22 0
 Good to see they’re keeping up with mainstream trends
  • 26 5
 You mean Gwin isn't worth a million dollars a year of Intense sales?
  • 11 1
 Pretty sure gwin and dungey bought into intense … I could be mistaken on this
  • 12 1
 Maybe Gwin is retiring with his recent bike park purchase. #TinFoilHatTheory
  • 18 0
 Does Intense even sell a million dollars worth of bikes a year? Rarely see them in the wild.
  • 5 0
 @mxmtb: I know he is part owner of the racing team, not sure if that extends to the brand as well.
  • 4 0
 @mxmtb: you are correct , both are shareholders
  • 1 0
 @mxmtb: and that dude from KTM, Jon-Erik Burleson
  • 1 0
 @ezryder613: that's what....like 4 bikes?
  • 1 0
 @likeittacky: ha ha touché
  • 18 1
 Gwin should invest in Frameworks and bring Dak with him.
  • 5 0
 With Mullaly so heavy on feedback from himself and his pals riding the bike, Gwin taking Dak with him and partnering up on Frameworks would certainly drive the brand forward at a rapid rate and not a daft idea!
  • 3 9
flag Zozordan (Jan 2, 2024 at 13:51) (Below Threshold)
 Frameworks is a cool concept, but I was hoping Neko was going to show better results after controlling all aspects of the bike he's riding. This has not been the case.
  • 5 1
 Why would Gwin do that?

Gwin and Norton just spent years developing a bike they finally have (somewhat) dialed. I don't think they'd jump ship from Intense unless they had to pay for the frames, which would be a bad move by Intense.

Neko pays for all those Frameworks bikes himself, likely via YouTube views and a meager living as a bikepark manager/designer. Why would Aaron freakin Gwin pay for frames out of his own pocket unless he was starting his own brand?

No, I forsee Gwin rebranding, staying on Intense as a frame sponsor or retiring (if temporarily).
  • 1 0
 @PHeller: I dunno, just a thought. Maybe this was unexpected. And wasn't Gwin the owner of IFR?

The 3 of them are good friends. And Neko just posted on Insta that he hired Martin Whitely as Frameworks team manager...
  • 6 1
 @Zozordan: Neko was riding better than he had in years coming into 2023 then he broke his pelvis and is just getting back up to speed after not racing the 2023 season.
  • 2 5
 @mcleodpulaski: Didn't race better in 2022. Dude is great and all but I seem to recall his results being on par or worse in the 22 season as compared to his previous years. I am sure I will get tons of down votes from the Frameworks lovers out there but, so far, the Intense frame has outperformed FW. But has a lot to do with the rider and all one has to do is look at Asa for that.
  • 5 0
 @Zozordan: He took a HUGE banger at the Tennessee Nationals and broke his hip. Hard to ride a bike while on crutches. Asa seems to be crushing everyone on the Fw DH rig.
  • 1 0
 @mcleodpulaski: You beat me to it. Pelvis, not hip.

The gap he hit was sketchy too
  • 1 0
 @PHeller: Agreed, there wouldn't be enough money in Frameworks to support two more top riders.
They must be selling ever fewer bikes than Intense.
  • 2 1
 @Zozordan: oh, you mean that pesky little broken pelvis slowed his ascension to the podium?
  • 2 0
 @RCederholm: He definitely was improving closing out 2022 as he got used to the bike and getting the bike dialed. He was also still on a build up from his back injury. We will never know for sure but it seemed like Neko was going to have a great 2023 season based on the off season racing he was doing. Excited to see how Asa and Angel get on with the bike this year.
  • 1 1
 Saw on insta yesterday that Dak is leaving intense
  • 16 2
 Leave the UCI.
  • 6 3
 I don't love the UCI, but I don't see how getting rid of them will make factory DH teams more financially viable. It's still going to cost $$ to organize and run races.
  • 10 0
 @Skooks: yeah but when entry fees go from say, 1500 to 10+ thousand a team, and yet prize money has stayed ridiculously low. I don’t even think an elite World Cup DH win would pay enough to cover your entrance fee
  • 2 0
 @Hammer155: i thought it was more like 20k per team
  • 2 0
 @Skooks: yep, but I belive it would cost a lot less, UCI is pretty huge organisation to feed - It was around 27 000 employees by end of 2022 and all of them wants they salary
  • 1 0
 @Skooks: bring back free streaming, this is a UCI choice.
  • 1 0
 @zoobab2: Is it? This is a decision for whoever owns the broadcast rights (aka NOT the UCI).
  • 21 7
 This is getting intense.
  • 3 1
 No joke. I have no evidence but this may be an indication of simply not enough money for these brands to support a DH team. And an investment that wasn’t worthwhile.
  • 3 0
 @generictrailrider: they’re still going to have a team, it just won’t be IFR anymore.
  • 3 2
 Sniper of a comment. Anyone disagreeing needs a Primer on racing teams.
  • 13 0
 "I'd like to return this whole racing team, please"
  • 16 0
 Do you have the receipt?
  • 2 0
 @Roost66: I thought this was Costco
  • 1 0
 @GFozzz: well, according to our records, this product is outside the 90 day return window. We are very sorry, but it is out of our control.
  • 13 1
 At this point, can we just get an article on which race teams are still intact?
  • 12 0
 That’s for next week, when all the teams present their new team names and all riders post that they are now on the bike they always wanted to be on… same procedure as every year.
  • 2 1
 @FuzzyL: True. But I do think that this year there will be a significant number of riders that don't end up on their dream bike. Make that: any bike.
  • 13 2
 Did not see that coming... Dak always seems to get the short straw.
  • 10 1
 Naaaw, Dak has a team still, it’s just not IFR in its previous guise
  • 12 1
 Will Frameworks be the new "stickered up sponsorless pro" frame?
  • 3 2
 yup - they'd probably do just as well as Guerilla Gravity.
  • 4 0
 They have a ways to go before they take that title from Commencal.
  • 5 0
 @shredddr: likely better. I'm sure Frameworks can deliver a bike on time and likely with better alignment.
  • 12 6
 And just like that. The World Cup downhill racing dream is essentially done. I can’t believe it took WB/Discovery only 1 year to kill this series. I can only imagine what their paid streaming revenue is gonna look like next year……if there is next year.
  • 9 2
 This has happened to all industries post covid and the subsequent reigning in of almost free money. Putting the blame squarely on discovery just isn’t correct. Not saying they have done wonders, but this would have happened either way.
  • 3 0
 It's the outdoor industry as a whole. Nike laid off a huge chunk of their staff. REI is massively cutting back on their preseasons. It's not just the bike stuff. Inflation hit, companies way over ordered for 22/23/24, people went back to work and sold their toys, etc. Great time to buy new toys though, it's as cheap as it's gonna be for a years.
  • 1 0
 @multialxndr: you can't justify a team if viewership nosedives though. Factory teams are, in large, a marketing effort. If the impressions are no longer there, it doesn't make sense to keep paying for it.
  • 12 2
 Kirkland Factory Racing
  • 9 0
 It's just gonna be Bruni racing by himself this year Frown
  • 17 1
 Specialized will drop Bruni but keep nrml mtbr.
  • 8 0
 Woof. I’m getting sad.
  • 3 0
 MS Team has a storied history, having been MS-evil and MS-intense prior to MS-Mondraker. I’ve no idea about the dollars and sense behind Mondraker stepping back, but Covid recoil is real. And as a whole, I can’t see Intense with more money than Mondraker. They are both somewhat niche brands. The MS part of the equation is solid. So I wouldn’t be surprised to see MS Norco or MS Devinci next year. Or MS GT, for that matter.
  • 6 2
 Probably didn't help the Factory Team didn't race any Production models... that said, IMO it's a travesty losing Intense. Only RedBull can save Downhill IMO, races are aren't getting the public exposure.
  • 3 0
 Mtb Racing need to follow Road's footsteps if it's going to keep these riders making a living and doing what they do.. Not enough cake at the end of the day for bike brands to afford these expenses. INEOS JUMBO Quick Step Alpecin UAE etc etc etc..
  • 12 1
 Need to get some Middle East oil money
  • 2 0
 @xciscool Just wait until the Saudis start a competing DH series composing of Gwin, Hart, Minnaar, Hill, and the Atherton family.
  • 3 0
 @acali: the problem is....where?, on one of those artificial indoor sky hills? most of those middle east places are flat af.

And the few mountains that exist over there are full of Goat.....herders...
  • 1 0
 @Narro2: They'll just buy Switzerland.
  • 3 1
 The thing that sucks about these teams all closing shop is that the UCI is intensely euro focused, which means privateers from Europe get relatively easy access to high level events, helping them to develop further as athletes. It would be really cool to see some of the different race series organizations in North America band together to put together a combined multidiscipline race series to compete with the Euro's UCI nonsense.
  • 5 0
 @Voodoo bikes, @Carerra bikes, strike while the iron is hot!
  • 4 0
 What exactly is MS? A clothing brand? A marketing company?

Is this their website?

www.ms-racing.at/ms-racing
  • 5 1
 Seeing intense at local races was an inspiration, this sucks Frown
  • 2 0
 You mean it doesn't pencil out to pay millions for a race team and recoup it by selling hundreds of bikes? Shocking. Dungey got wise to this moneypit real quick
  • 1 0
 That’s not what I read???
I understood that Aaron Gwin racing team was dissolved and not the Intense racing team. And that would be logical because AG bought a bike park and might want to withdraw from the race.
  • 4 0
 No Seth Sherlock
  • 1 1
 Intense racing will live on with Breeden riding for them still in a different way and I saw Martin Whitely took on Neko / Frameworks so if the MS / intense thing doesn’t happen maybe Gwin & Dak on MS / Frameworks?
  • 13 0
 Frameworks is Neko, Asa, and Angel. To be announced next week.
  • 5 1
 @pisgahgnar: Angel is just waiting to blow up, that would be interesting.
  • 5 0
 @pisgahgnar: I hope he can hang onto Asa long enough for him to see the Senior Circuit.
  • 2 0
 @pisgahgnar: I’m out riding at windrock right now and a bunch of guys confirmed this trio. Don’t think you’ll ever see Dak on a frameworks bike though.
  • 2 0
 @pisgahgnar: Angel Suarez? Gwin's former teammate?
  • 2 0
 @SeaHag: Yes sir. Rumors were abound for months, but he has just arrive in North Carolina at Rock Creek bike park, so it is confirmed.
  • 2 0
 Like I mentioned in a previous comment, I will still be riding a Norco Optic. There is hope!
  • 1 0
 Ah, come on, rumours have been around for a while now, that you will abandon Norco as soon as you get a better deal!
  • 1 0
 @FuzzyL: I may find a deal, but before that happens you gotta buy out the rest of my Norco contract
  • 1 0
 @slayersxc17: Come on, Rocky Mountain, Norco,… you’re switching teams like other people underpants, I’m sure you have a clause in place to get out of your contract… ;-)
  • 1 0
 @FuzzyL: oh I do really wish this was my reality. Good news though, I just got a superstar as a teammate!
  • 1 0
 @slayersxc17: And with the G.O.A.T. now officially on Norco, where else would you go?
  • 1 0
 @FuzzyL: I’m staying put!
  • 3 0
 Free Hotdogs for all readers at the start gate -Costco
  • 3 0
 Jeff is going back to hairdressing!
  • 2 0
 At least their race team didn't have to see cosco eliminate the churro for a cookie.. that's the REAL abomination
  • 2 0
 I did not see this coming....
  • 3 2
 I already hate 2024.... but we might as well keep going and see how worse it can get!
  • 2 0
 This is nuts who's left.. Specialized and.. Commencal and..
  • 4 2
 I wonder if the investment in Gwin has paid off?
  • 2 1
 Gwin owns it.
  • 2 0
 So that sweet new downhill rig is just going to waste?
  • 2 1
 If you paid for bikes what they are really worth we wouldn't be left without racing equipment, bastards...
  • 1 0
 :-/ Bummer.

Would love to see Dak take the slot Tristan left on Transition factory, but that seems a longshot at best.
  • 2 0
 That rotisserie chicken was Intense!
  • 2 0
 Wyn's privateer award will by verry controversal this Year
  • 2 0
 TEAM MS MANSCAPED INTENSE
  • 1 0
 maybe the future is regionals leading to the world champs vs world cups & world champs
  • 1 0
 Kirkland Racing....a full service sponsor! Can pack the camper and pickup with everything you need for a race weekend!
  • 2 0
 Keep em coming
  • 1 0
 OK, when you want for the good news!
  • 1 1
 Noooo! It’s looking good is it! Was close to pulling the trigger on a new Tracer!!
  • 1 0
 "Toyota Intense USA" You heard it here first...
  • 1 0
 So do we think Dak will ride for Gwin or the MS Intense team next year?
  • 1 0
 This is what FIAT money does.....
  • 1 0
 of all the teams ending news, I never thought intense would be here......
  • 2 1
 End the Taser. Save yourselves
  • 1 0
 They will also bring back combo pizza
  • 1 0
 Keep em coming
  • 4 4
 I guess those Costco sales didn't help as much as hoped.
  • 1 0
 And here we go again....
  • 1 0
 Buy None get one free!
  • 1 1
 Welcome to Costco , may we suck your order ?
  • 13 15
 UCI giving the industry a DUI
  • 1 0
 more like a heroic dose of MDMA
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