Yeti Cycles Will No Longer Use the Term 'Tribe' in Marketing

Jul 14, 2020 at 10:51
by Sarah Moore  

After over 1,000 people signed a petition on asking Yeti Cycles to end the use of the term 'Tribe' in their marketing and to change the name of all the "Yeti Tribe Gatherings", Yeti Cycles announced today that they will cease using the term.

bigquotesWhen Yeti Cycles started thirty-five years ago, the founders felt strongly about building a community that was founded on racing and the belief that mountain bikes make us better people. We shared this with our friends at the races, at festivals and ultimately at Yeti Tribe Gatherings, where hundreds gather each year to ride epic trails, and enjoy the camaraderie of post ride beers and stories together.

We’ve referred to this crew as the Yeti Tribe – a community of people who love to ride mountain bikes. The notion of tribe was appealing to us because it was community-centric, familial, and had strong social values.

Recently, we’ve learned our use of the term “Tribe” can be offensive to indigenous people, due to the violent history they have endured in the United States.  The word “Tribe” is a colonial construct that was used to marginalize Native Americans and its continued use by non-indigenous people fails to accurately recognize their history and unique status as Tribal Nations.

After discussion with members of the indigenous community, studying accurate representations of our shared history, and reflecting on our values as a company, Yeti Cycles has decided we will no longer use the term “Tribe” in our marketing.

The community we have built will move forward and thrive. Yeti Gatherings will continue to be our most valued events of the year. We have walked away from a word, but the soul of our community remains intact. We ask you all to join us in embracing this change.

Thanks to the mountain bike community for your guidance and especially to the members of the indigenous community for educating us on this issue.

See you on the trail.

Chris + Hoog

From the petition:

Although the origins of the term “Tribe” come from European colonization and dehumanization of non-European societies, in the United States, the term “Tribe” is inherently linked to the genocide committed by the United States against the Indigenous communities who pre-date the existence of this country. Tribes have survived hundreds of years of violence and systematic erasure. Therefore, when non-Indigenous people use the term “Tribe” to describe a group of people with a common interest, it belittles the history, experience, and unique status of the Tribal Nations in the United States and contributes to the exotification, cultural appropriation, and cultural erasure of tribal nations.

The United Nations Declaration of the Rights of Indigenous Peoples provides the following definition:

“Indigenous peoples each have unique and distinctive cultures, languages, legal systems and histories. Most indigenous peoples have a strong connection to the environment and their traditional lands and territories. They also often share legacies of removal from traditional lands and territories, subjugation, destruction of their cultures, discrimination and widespread violations of their human rights. Through centuries, they have suffered from the non-recognition of their own political and cultural institutions and the integrity of their cultures has been undermined. Indigenous peoples are also harmfully impacted by development processes, which pose a grave threat to their continued existence.”

Read the full petition here.

Author Info:
sarahmoore avatar

Member since Mar 30, 2011
1,349 articles

  • 790 27
 I mean, dental convention or bar association meeting really is more fitting, so I guess I get the move.
  • 591 26
 Some of us Yeti owners merely identify as dentists or lawyers.

In reality, my ~$10k SB130 build was funded by money saved during an eight month long deployment. In a roundabout way, my Yeti was funded by your tax dollars. So thanks!
  • 199 29
 @TheStabbyCyclist: Thanks for your service Stabby and enjoy your bike while you shred past the haters talking shit on your sweet ride.
  • 249 3
 @TheStabbyCyclist: The fact that money went to a bike, any bike, and NOT to V6 Camaro or Mustang with an insanely high APR, already shows your charecter and williness to swim against the tide when necessary.

CO are you reading this? THIS is what promotable material looks like.
  • 276 3
 Yeti's narrowed the new name list down to:
Yeti Associates Inc, The Yeti Group, Yeti Consultancy Team LLC and...Yeti, Yeti & Yeti.
  • 101 0
 @50percentsure: Yeti, Yeti & Yeti has my vote
  • 36 4
 @BadgerBacker : I'd also like to add SWNK or you can say swank or swonk or swanksters. That's for those of us with good incomes that are single with no kids and even in middle age have avoided the wallet emptying of marriage!
  • 14 7
 @foggnm: "Wallet emptying marriage" haha! Perfect. Big Grin
  • 27 85
flag DGWW (Jul 14, 2020 at 12:47) (Below Threshold)
 @TheStabbyCyclist: I'm sure there are plenty of folks who wouldn't be so happy to hear , but I guess alot of Americans make lots of dough from military one way or another...
  • 32 1
 I came here for the comments, and this exceeded my expectations. Thank you Badger!
  • 38 37
 Any time a company makes a decision or takes a stance on a social issue, it is either because it reflects the values of the leaders of the company or because it would be viewed favorably by a majority of their customer base. With Yeti's customer base likely skewing toward being college educated (or dental school), they would statistically be more progressive and view Yeti's decision favorably. Many companies are taking a similar stance these days. Business is business. Good on them!
  • 155 9
 Gonna make a petition on to have them stop using the name Yeti. They make this animal, already listed as an endangered species, even more looked for and chased.
  • 13 7
 @gomeeker: I think the MTB community is more likely to be college educated given the cost. From the reaction I have seen, people are not happy. While Yeti gets the "dentist brand" name, plenty of other brands are just as expensive... any of which I can take my money.
  • 53 11
 @gomeeker: in an ideal world you'd be right. In the real world companies very often try to follow trends dictated by vocal minorities of opinion makers, without realising that Twitter noise is not an accurate representation of the average person or even your average consumer. We've seen this over and over
  • 6 0
 @Arierep: True, and companies don't always read the winds correctly because it is hard to separate out the noise. Do the Pinkbike comments represent a good market sample or noise? That said, larger companies do have the market research $$ and we seem to be seeing smaller companies now following their lead when it becomes clear that the market is not hammering them for such decisions.
  • 4 2
 If they could make it say supply chain convention on the receipt I could go every year with no slack from the wife. Bought my $10k SB130 with bonus cash, gotta touch some of your money people. I see lots of Yeti's in NC....
  • 16 36
flag mxben13 (Jul 14, 2020 at 14:58) (Below Threshold)
 @gomeeker: I think education&political affiliation have zero correlation. Maybe I am wrong. But I do not think so.
  • 3 3
 @foggnm: your comment deserves more up votes.
"wallet emptying of marriage!" pink bike got so mature in recent years ????
  • 5 0
 @x-rider: Yes! We all got married. And now we are broke
  • 9 27
flag mxben13 (Jul 14, 2020 at 15:17) (Below Threshold)
 @sethde: I still think I'm right.
  • 16 7
 @mxben13: Welp, there's nothing I can do about denial even after seeing evidence (much more or which is readily available with a quick search:
  • 4 0
 @50percentsure: you win the internet today
  • 26 4
 @sethde: while that is undeniably true, my issue with some of the conclusions usually drawn from that data is that further education does not necessarily correlates with a deeper understanding of the world, nor higher intelligence.
I'll speak for myself, an engineer, and all my college colleagues, we would fall into the "higher educated" field on those studies yet our training did nothing to equip us the world of politics or economics.

So instead of the usual "higher educated therefore better informed and more cleverer" that some people correlate to their political choices, one should do a more nuanced look at it.
  • 8 2
 @Arierep: I agree with you! Higher education does not necessarily entail wisdom or empathy.

But that is definitely not what mxben13 stated, which was specifically about whether there’s a correlation between education and political affiliation.
  • 9 0
 Imma need ALOT more pocorn
  • 1 0
 This is great. Anyone know when 21’s drop.
  • 14 4
 @TheStabbyCyclist: better 10k in tax dollars for a soldiers Yeti than the Pelsoi/McConnell butterscotch candy fund
  • 3 0
 Own a yeti wish I was a dentist
  • 14 3
 @TheStabbyCyclist: I rather my tax dollars reward someone like you than anything else. Thank you for your service and having the courage to do what many of us couldn’t.
  • 3 4
 @Arierep: perfect. It’s not about to be right or wrong. It’s just about to make more noise. Crazy world.
  • 5 2
 @TheStabbyCyclist: Thank you as well. As a father of a paratrooper, tough row to hoe.
  • 33 7
 Does anyone really care about this? I'm shocked Yeti cared enough to send out a press release regarding this.... oh wait, free advertising.... I get it now! Good job, PB, you're being suckered by manufacturers who are using social issues to gain free advertisements on your front page. Well done.
  • 13 1
 is CULT ok?
  • 3 0
 @TheStabbyCyclist: You are very welcome, dude!! Haha that's awesome
  • 21 2
 @EnduroManiac: Nah, lets start a petition to get them to slash their prices by 75 percent. It will only take a 1000 of us to sign to get cheap yeti bikes
  • 4 0
 That's gold, Jerry! Gold!
  • 3 1
 @mxben13: buying at high price, selling at low price, getting married with poor woman/man --- these are things everyone can doSmile you dont need special skills for itSmile
  • 3 1
 Dentists and attorneys might take offense to that. Probably need to avoid offending Yetis too...they're so sensitive.
  • 3 2
 @Warburrito: Spot on...
  • 4 3
 @Warburrito: I think the sensitive ones are the ones claiming dentist bike anytime a yeti write up or review comes up.. Many other brands on that same pricing level nowadays..
  • 4 2
 @TheStabbyCyclist: thank you for your service!
  • 5 4
 @sethde: I simply believe that most capitalists are conservative. Not all but most. They may not be the most " educated " as in a degree but most have plenty of knowledge on how to make a living. And that is good enough.

But they also tend to want less gov't in their lives. We all should.
  • 12 2
 Languages are built up from words derived from many different cultures. This enriches the language, broadens our ability to communicate with each other, and gives us insight into other cultures. It even brings cultures together. This isn't just the English language. It's all the languages. If we start down this path of removing words from other cultures, it will never end.

Just look at the word Yeti. It must have come from some culture, different from the bike company's owner's. So how is that any different from the word tribe?

We didn't even make up any of the language we speak! Should we be allowed to speak it at all? Or are we appropriating all our past cultures? Should we have to come up with our own language, that future people can't use, because they would be appropriating us?
  • 6 3
 @sethde: I wouldn't trust a survey of only 6000 people which then has to be split between college graduates and HS graduates, so we're talking maybe 3000 highly educated people. Where are those people from? where did they go to school? What did they study? HS graduates, where do they live? What's there economic situation? What industry do they work in? Couldn't find any of that information, seems like it's more important than the numbers they came up with. Science is in the details and they left out alot of details.
  • 7 3
 @davec113: I refuse to believe the more educated you are the further left you lean. It makes very little sense when generalized. Maybe in certain fields but it cant be a blanket statement.
  • 19 5
 @davec113: I also came here to bash on yeti for folding to the pressure from whining offended children. Having a backbone and standing behind their brand would have been the better call. Slippery slope just wait and see.

But politics is always fun to argue about.
  • 11 12
 @mxben13: Why do you care so much? You seem overly offended by a company that's changing a word they use in some advertisements.

Its funny. The ones claiming these companies are catering to those who are easily offended happen to be very offended by these minor changes.

Grow up, snowflake
  • 5 6
 @scott-townes: exactly!
  • 7 4
 @sethde: I see my rebutle to your "statistics" article was removed even though it was positively upvoted but your "article" post was not removed. Big surprise. Can't let that kind of information live out there...people might start seeing things for what they are.
  • 5 2
 My bike and my dentist are politically correct, now time to fall off a 2 foot high skinny.
  • 4 2
 @mxben13: I'm somewhat puzzled by comments about Yeti folding or cracking. Their business is making bikes and like most companies, they will make decisions based on market forces and the environment. As far as I know, Yeti has not built an identity around either social justice or free speech rights. They react in a way which they believe is beneficial overall to their business. There are companies who do tie their identity to certain values: Patagonia as social justice warriors or Chick-Fil-A for their conservative values. Fold or bend might be appropriate if for example Patagonia made a statement in favor of building a new oil pipeline or Chick-Fil-A came out in support of alternate family units. For Yeti, how would it benefit them to dig in their heels on this?
  • 5 4
 @gomeeker: They fold and crack when you ride them...
  • 1 1
 @madmon: mob(yt)?
  • 5 0
 @davec113: Still waiting for that happen riding north shore jank on an sb130 LR since inception. For some strange reason, i think that can be chalked up to internet folklore..
  • 17 5
 @scott-townes: We are not offended, we are annoyed at the stupidity of it. It is frustrating to watch people and companies apologize or give in to things that are not wrong in first place. And it just seems to get worse and worse. Like this. So we talk about it, or argue.

I think a snowflake is someone that doesn't stand up for what they believe in, and just caves in to unjustified pressure. Like the Yeti marketing department.
  • 1 0
 @bohns1: It was a joke. However, there is at least some truth in there too. Wink
  • 9 19
flag scott-townes (Jul 15, 2020 at 15:25) (Below Threshold)
 @PtDiddy: Snowflake was commonly used during the 2016 election to describe liberals/Democrats who were offended by Trump and his supporters saying racist and sexist comments. But I'm not surprised, Trump and his supporters tend to distort history for their own misguided purposes and to hide their blatant insecurities like caring about what terms a bike company uses in their adverts.

Grow up, snowflake. Consider yourself lucky that you're privileged enough to where these are the issues that upset you.
  • 1 0
 @davec113: Theres some truth no matter what company u speak of..
  • 3 1
 @Arierep: you mean get woke go broke?
  • 17 4
 @scott-townes: You keep telling people to grow up, while calling people names.

I see no issue in taking part in this topic. I don’t think it’s childish or makes a person a snowflake.

I believe this kind of social justice is damaging our country. You can disagree with that. I’m ok with it. I do, and think it’s an interesting discussion.

We can agree on one thing, we are at a point where our country is so privileged that we are dealing with these stupid issues. My whole point is we need people to stop being offended by things that are not offensive. But it isn’t stopping. It a only getting worse.

Feel free to call me more names. Or we can just agree to disagree.
  • 1 0
 @TheStabbyCyclist: Hey same!!! Just Thankfully not quite eight months. Lol
  • 12 17
flag scott-townes (Jul 15, 2020 at 21:04) (Below Threshold)
 @PtDiddy: "I believe this kind of social justice is damaging our country."

Haha, yeah bud? Private companies re-branding things is damaging to our country? Gee, tell us more about what you heard on Fox News.

And no, I'm not talking about the country as a whole, I'm talking about your privileged self and others caring about these non-issues. Believe it or not but a majority of the country has more important issues to care about.
  • 12 1
 @scott-townes: Wasn’t my privileged self that took the time to sign a petition to stop a company from using a non offensive word. Was it the majority of the country, with more important issues, that signed it?

Doesn’t seem like you got much better things to do either, besides stereotyping me.
  • 4 1
 Wait till they find out about cheif financial officer ect ect ect
  • 6 0
 And they say identity politics results in increased tribalism, Yeti single handily fixing it, by banning the word.
  • 5 10
flag scott-townes (Jul 16, 2020 at 14:15) (Below Threshold)
 @PtDiddy: "Wasn’t my privileged self that took the time to sign a petition"

And yet how much time did you waste commenting about how offended you were they stopped using the word?

Nice logic there, bud.
  • 10 4
 @scott-townes: I never said this conversation was a waste of time. You did. So my logic is sound, bud. Why are you still here?

Not offended by it. There is a difference between being offended by something and not thinking it is a good idea or disliking it. For example, I am not offended that you have different opinion on this matter than I do. I welcome the conversation. Maybe it isn't as big of an issue as I think it is. But I think its worth a discussion.

I think you use words like snowflake, calling me offended, conservative, Fox news watcher, and bud, just to label me, so you don't have to listen to anyone's opinions besides your own tribe's opinion.
  • 3 2
 @RichieNotRude: I think I'm willing to ban some words to remove identity politics. You may have convinced me that this is a good thing...
  • 1 3
 F... I almost miss Waki. Almost...
  • 7 5
 @PtDiddy: Crazy to think that a company or even a person would let 1000 people out of 320+ million dictate how you run your company. That's the problem, not the word. No different then a bunch of vegans protesting and demanding a restaurant that serves game meat and wild harvested herbs,spices,veggies and mushrooms to change their menu and restaurant to a vegan only restaurant because some dumb f*ck didn't like a sign that said "Venison is the new kale".
  • 3 3
 @MikeGruhler: Yeah, I agree 100%.
  • 3 3
 @PtDiddy: you are the only one who has this interpretation of the term "snowflake" ...what a stretch
  • 3 1
 @MikeGruhler: maybe , just maaaaybe , they aren't caving to a 1000 person survey, maybe they actually agree. Is that so hard to imagine ?
  • 3 2
 @DGWW: Anyone who uses the word snowflake is definitely a snowflake themselves. At the end of the day we’re talking about a company that gets people that are only $2.50 a day away from being slaves to make cheap plastic in shitty working conditions over in Asia. Who cares if they use the word tribe or not, in the grand scheme of things?
  • 4 2
 @thenotoriousmic: I don't care if they use it or not, it's not derogatory. I care that some how .00013% of the US population can force a independent company to do what they say or else..that's some bullshit. Try the math based on the global population cause it would be .000013% which is even crazier to think. Only way to beat China is to become just like them, which is slowly happening in this country for the past few decades and has been ramping up as of late. Who are you to say 2.50hr isn't enough, that person could be happier than a pig in shit making that kind of money or they could hate their job and want to die but it's their decision not the company paying them. Same thing applies to every job, there not being forced to work for free which is slavery, so please don't devalue word unnecessarily. There are still people being put into slavery but there not building carbon bikes. Guaranteed.
  • 4 0
 @MikeGruhler: You do realise China is a fascist dictatorship right?
  • 1 1
 @thenotoriousmic: Do they not censor everything in their country? Are citizens free to express their beliefs or concerns? Does the government not own all the businesses? There's a reason that government/country has been around the longest, hey figured out how to control their population through fear and power all while slowly getting the world to fall in line because everyone is dependent on them.
  • 1 2 you even live in America? Crazy how many non-Americans are experts on American issues.
  • 1 1
 @DGWW: Sure they are, they weren't sitting around all these years behind closed doors conspiring to oppress the indigenous people.
  • 3 0
 @MikeGruhler: I’ve not even mentioned America. Buying Chinese products and investing in China by moving your manufacturing there you’re exporting suppressed people.
  • 1 1
 @thenotoriousmic: think you might be off with that description, It's a Socialist country with a democratic dictatorship. But I don't pretend to know other countries government structures because I don't live there and have enough to worry about in are own country/government.
  • 1 1
 @MikeGruhler: this is where you are wrong. No one has forced yeti to do anything. They are a company and they made this decision.
  • 1 1
 @MikeGruhler: still a nonsense assertion. They are a company , companies do stuff like this. It's part of business. it was their decision. I'm tired of hearing from armchair cycling company spokesmen , let's hear from yeti. Oh wait we did ! With that press release !
  • 2 1
 @MikeGruhler: Yetis are made in Vietnam, which last time I checked, had a fairly reasonable human rights record.
  • 3 0
 @shredddr: I believe they’re made in China and sent to Vietnam to be painted and assembled. No point paying Chinese wages when you can get it done cheaper in Vietnam. Oh and f*ck the environment. Wink
  • 1 1
 @DGWW: There decision yes, but it would have never happened without this group of people socially pressuring them. You can't slice that any other way. The fact Yeti even had to issue a press release tells you they either had to do it to appease the group or to play the Look at us card.
  • 1 0
 @thenotoriousmic: perhaps that was the case, but the Trump tarriffs (or china USA trade war if you prefer) were the nail in the coffin for chinese carbon production of frames destined for North America. They moved to Vietnam.
  • 1 0
 @shredddr: ether way it doesn’t say made in Colorado on the seat tube like my old asx did.
  • 2 0
 @MikeGruhler: Sometimes when your seeing from the outside you get a better picture of what’s happening !
  • 4 0
 @scott-townes: nah man, youre way wrong. Its not we are offended at all. Its not just "a company changing 1 word in their marketing". Its the fact that we are being told what words we can use. What happened to freedom of speech so long it doesn't incite violence on one another? I get what you're saying, somewhat agree even because if this change in terminology came last year, or the year before, i guarantee very little backlash and only from hardcore dentists. But when you have the BS going on in this country right now, cancel culture is a cool thing to do, and Yeti does this?! Its def clearly them bowing to leftist agenda's so that they dont receive any negative connection with anything. So the guy isnt a snowflake, the people who started this petition def are as I still don't see where the "offense" comes from. Its stupid and you know it, the timing speaks volumes to what they did and you cant deny that.
  • 4 0
 @gomeeker: see, this is typical. You gave examples of companies that have ALWAYS had the same set of ethics from the get go. Chik Fil-A has always been closed on sundays, or Pataguchi has always had stronghold for environmental pursuits. And thats why they are admirable and respected vs a silly move like this from Yeti. Because i agree 100% with what you stated, Yeti is just a bike builder out to make money in the market. But they had this "Tribe" moniker for their race squad and supporters buying their bikes with 0 implications other than "join our Group". Thats literally what it boils down to. So to change a simple word may not look like much, but when all you did for what 30+ years was name those who follow you an innocent term, and then all of a sudden decide it could be offensive based on current culture? thats where it gets into the arena most here are upset about. If it was purely marketing driven, why didnt they change last year, or the year prior, or 10yrs prior? I think you get what is going on here, but dont compare this to companies that have stated values since inception.
  • 1 3
 @bordn21: " Its the fact that we are being told what words we can use."

I'm sorry, are you Yeti Cycles' marketing department?

Oh, you have no affiliation with Yeti Cycles?

Well then, it sounds like you're upset over a marketing term being changed. Grow up.
  • 3 2
 @bordn21: No one is telling you what words to use ! this is absurd. People don't say "groovy" the way they used to, so if you say it and get a weird look , are you upset about your freedom of speech ? You are still free to say "tribe" all damned day. Companies are not people, companies need to change and adapt (and even innovate) in order to win and maintain a customer base, bike companies change things (things which actually affect you) like hub standards or suspension designs all of the time. Were you screaming about your freedoms being abused when yeti adopted Boost hub spacing ?
  • 2 0
 @bordn21: I think we make a similar point but reach a different conclusion. Companies without a pre-baked ethic make reactive changes based on their perception of the market. Many others are making similar changes, changing names, dropping logos, etc even where the set of those offended may be very small. At this moment in time, this trend in the consumer-facing business world is pretty left-leaning. No doubt, this makes some people very upset. Why not 10 years prior? Because the environment was very different. Its all a byproduct of increasing polarization. When one side moves toward the extreme, the other side reacts in kind. Without corrective forces to push back toward the middle, it will likely continue.
  • 2 2
 @scott-townes: Im sorry, I have no clue what point you are trying to make. You obvi are incapable of understanding the point I was making, so let me spell it out.
Current societal times are causing brands to do some unprecedented reactionary things that are just that - reactions to whats the hot topic. Its def setting precedent to what words are considered offensive or not. If you are to boneheaded to realize that, i feel sorry for you and you should eat your own words and grow up.

I dont have to have any sort of affiliation with anyone to clearly see what is really going on, so you make 0 sense there. They are clearly opting out to the PC Cancel Culture movement currently happening. If they really were not doing so, they would have changed this mantra 10 or so yrs ago when they started to innovate with Switch - ya know give the company a "Fresh Look" with the latest tech! Again man open your eyes. Do I honestly care what they use, F-no, do i see what actually happened, F yes.
  • 3 0
 @gomeeker: very true , the far left and far right are not too far apart . It’s like a horseshoe and most people are in the center bits !
  • 1 2
 @DGWW: But see thats my point that I argued with some kid earlier. Innovation is completely different. What are gaining innovation wise by doing this? Nothing. I stated if they were truly trying to restructure their "Image" (cause thats all this is) then why did they not do this 10 or 6 years ago when they instituted actual new technology with Switch? All I am saying is these type of moves by brands set precedents that were not needed in the first place. I could care less what mantra they designate to their race squad, but doing this right now, in this shift in Society towards a more PC Cancel Culture because momma's little boy doesnt like a word, is ridiculous. And to do so because of only 900 signatures on a petition, GTFO thats barely your overall customer base (sure I bet theres more now, but at the time of their official statement it was only above 900 people),
  • 2 2
 @PtDiddy: and. Now trader joes
Bc of 800 people! Probably more like 5 people whom vote from multiple logins
  • 1 2
 @gomeeker: Yeah I agree here for sure. Also, 10 yrs ago you had a dif generation that wasn't offended over EVERYTHING. But don't you see the sillyness in changing logos or names based on a small minority? I grew up on Uncle Ben's rice just thinking "hmmm this is pretty damn good rice with this pork roast". LOL I say just like censoring music, if you dont like it, change the station. You have a choice. If miss portlandia thinks every suggestive notion to native indians makes her have an anxiety attack, she should prob be seeking assistance in her life. Yeti is not going to lose out on anything, people will still buy their bikes because they are some of the best. We are not talking about a struggling company losing market share for other reasons. Christ, I am sure most who buy a Yeti had no clue there was even a "Yeti Tribe"! And yes, this will likely continue, my point is only that it is sad to see companies feel the need to go along with who is shouting the loudest thinking they are right because they believe it will hurt them. I live near Boulder CO, and I tell you what, when a Yeti goes on C-List its gone within a week tops. No one really cares about silly mantras, they only care about quality product at the end of the day. But i also am not blind to see that that thinking is also going away, which is sad and why industry here in US has deteriorated to what it is now.
  • 2 1
 @bordn21: " Yeah I agree here for sure. Also, 10 yrs ago you had a dif generation that wasn't offended over EVERYTHING"

And here you are being offended over a private company changing the words they use in adverts.
  • 4 1
 @Matt115lamb: Exactly this! Hypersensitivity on both ends of the horseshoe and the rest in the middle just watch it play out.
  • 1 3
 @scott-townes: lol Ya man, so where did I say I was offended. In fact I said the opposite multiple times to couple people that I don't care what they do, its the sentiment behind it. I am only pointing out basic ridiculousness of a situation since there is no basis for it in the first place. I like how you "think" you're being clever, witty, getting the last word, and if that's what makes you feel better when you curl up with you teddy bear, all power to ya, thats why we have participation trophy's for ya.
  • 3 1
 @bordn21: " I grew up on Uncle Ben's rice just thinking "hmmm this is pretty damn good rice with this pork roast" " - This comment right here is all that needs to be written to show how much of this debate you are missing. Have you ever talked to a black person about how they feel about uncle Ben's ? A native about the Redskins team name and logo ? I suggest that you do, ask a few. Maybe then you won't think this is all an overreaction. Just because you weren't thinking it , or experiencing it , doesn't mean it isn't real or that someone else didn't have a bad experience from that same thing. Try to put yourself in someone else's shoes. Have some empathy. It's better for everyone.
  • 3 2
 @bordn21: Your multi-paragraph responses about private brands changing their product names or words they use in adverts and how upsetting this is to you is enough proof. Grow up, bud. This is getting pathetic.
  • 1 2
 @scott-townes: your hypersensitivity to people pointing out the ludicrous nature of Cancel Culture shows your true colors, "bud". Bernie supporter, eh? pffffff Dude, if you don't get it at this point your right, it is getting pathetic. Open your eyes little boy, there's a bigger picture obvi mommy didn't give you the tools to be able to comprehend. It has nothing to do with Yeti to help give you some perspective. Im fine with being done with your little child mind, cuz at this point, let the adults have a conversation...bud.
  • 2 0
 @freestyIAM: but what if they took the 90s cartoon themed route... "Yet, Yett, n Yeti" @yeticycles
  • 4 2
 @bordn21: Getting upset over non-issues like a company changing a word they use in adverts?


A privileged white male acting like the victim?


Responding with childish insults whenever he's challenged on his limited world view?


Congrats! You've scored 3 out of 3 on the Trumpie fanboy test!
  • 3 2
 @scott-townes: Making assumptions when nothing towards the said assumptions were ever stated, as well as glossing over actual statements made to contradict said assumptions?


Continuing to make assumptions when completely false with 0 evidence in any post suggested the least while making a clear attempt to virtue signal?


Providing multiple opportunities to have a considerate debate yet received typ "I am the loudest! Hear Me Whine!" type responses?


Congrats!: Bonafide Left Leaning Liberal Fanboy Test: PASS
  • 3 0
 One each , call it a draw lol
  • 2 0
 Is it too much to ask to just accept the fact that disagreement will continue to remain on this issue and move on? A substantial amount of time has passed since the announcement was made. Enough time for people to read the argument and countless amount of posts, digest the information, and form opinions. Those opinions are going to align with your stance or not. To say we're beating a dead horse over all this is an understatement. At the end of day you have to accept this as a matter of choice. Regardless of whether right or wrong, some people are either going to choose to be offended or not. It is a self-imposed mental reaction that we inflict upon ourselves and it can either be really easy to control and will away or really hard. That depends soley on the individual. Just as an example, let's refer to the Washington Redskins and their name-change ordeal going on. In 2019, there was a past study that showed 68% of 500 self-identifed Native Americans chose not to be offended by the Redskin's name. The point being, there is always going to be a balance of people that take offense to certain speech or not and evidently, it depends on the particular individual. Can we really say whether those that took offense or didn't were right or wrong in their thinking and thus we need to act and enforce change? For the record, I respect the decision Yeti made. It is their choice to make and I believe it was done with the right intentions on the basis of compassion (others will disagree and point to just standard PR protocol). I think the reasoning behind the motivation in the petition is valid and I can see why a lot of people would 'choose' to take offense. But make no mistake about, it is a choice. The same kind of freedom of choice we make when choosing our words. That being said, I also think the use of context surrounding the word supports an argument to suggest there is no harm being done since those intentions are pure as well. It's obvious that the focus was trying to bring together a positive community of like-minded people who share the same passion and it's a shame that it went in the opposite direction. I would have supported Yeti's decision had they have chosen to keep the word and I wish more people could see this side to the argument as well. I don't have a problem with anyone choosing words that we know won't be taken as offensive and I think that is the right thing to do. Unfortunately there's a lot of us out there that don't share that same compassion and as soon as they are made aware of the negative impact a particular word has, they continue to use it to provoke the opposition. We are seeing that more and more now. In a perfect world, we could all control our emotional responses and have the freedom to fully express ourselves using any variety of creative speech available. For reasons both good and bad, that's not possible due to our human nature and I personally think the 'banning' or 'cancelling' of words will only further divide our cultures as we've started to see already.
  • 1 1
 @MikeGruhler: Yeah why can't we just call people n words like the good old days! /s
  • 2 2
 @bordn21: Copying something and pretending like you're being witty or original?


Damn, son. You're going full bone spur, bunker boy Tumper fanboy on this one aren't you?
  • 1 1
 @MikeGruhler: do you mean the Communist Party of China? They’ve been in power since 1949. No very Americans of you to want the US to join them in Communism/dictatorship
  • 1 2
 Not what I said at all, nice try at misrepresenting it. Move along, this shit don't matter any more. Go bitch about a a e-bike.
  • 1 1
 @azogas413: Couldn't stop reading this train Serious question though, what the hell is a self-identified Native American? Is that like a male identifying as a female? Hopefully not, cause that would invalidate that survey completely.
  • 1 0
 @MikeGruhler: haha no idea. Just quoting the words from the article I read that referenced the study
  • 1 0
 @MikeGruhler: I think it means that they have identified themselves as Native in the survey.
  • 1 1
 @DGWW: So basically a bunch of white dudes who's parents told them they were native American and they believed it...pretty funny but unfortunately very true.
  • 2 1
 @MikeGruhler: well , were gonna need some proof of that claim there pal. I mean you can make up stories all day if you want. But why ? Prove that it is "very true" and then we can talk.
  • 2 1
 @DGWW: I did, the fact that the description of the red skins survey used the wording self-identified means that they couldn't fact check the individuals and had to rely on the honor system at least thats what it seems like. So I can self-identifiy as a female and take a survey for women's rights and it shouldn't invalidate the survey? Shouldn't be hard to understand. Oh and alot of Americans were lied to about there heritage and led to believe they had "Indian blood" back around 1900 and onward. Pretty common for people to get DNA tests and find out there basically European..I know of about 6 people personally and a few more through acquaintance.
  • 2 2
 @MikeGruhler: What you wrote above isn't proof of your claim. I'm really not sure what to make of your comments. People can game the survey, but just because they can doesn't mean they did. PROOF , Jesus.
  • 1 1
 @DGWW: You really don't understand that self-identified native american means that any Tom, Dick or Harry can say they identify as a native American even if there 100% Swedish. How do you not understand that makes the survey absolutely pointless. It's comical that anyone would even refer to that data as accurate or acceptable to use. If they actually surveyed real Indigenous people at an actual reservation then they wouldn't have used the term self-identified and the data would at least have some credibility.
  • 2 1
 @MikeGruhler: of course I understand that this could happen. The earth could be struck by an asteroid tomorrow , there is a real actual chance of that. Why you think I don't understand that even when I clearly said that I did is beyond me....What I don't understand is what motives they would have to lie about something like that. Oh right it's a great conspiracy to spoil this world for you one marketing term at a time. Think about it. Why would people lie about being native and then lie about being offended ? Don't you think it's far more likely that they are native ? And are actually offended. Jesus Christ. Chem trails ? Obamagate ? Anything else ?
  • 1 1
 @DGWW: In America if you're native American then you get certain benefits from the government, and it's pretty easy to get away with lying and it happens all the time, oh and the survey said 63% were "not" offended by the name red skins, that's why that data is joke.
Not concerned with a marketing term, I'm concerned with freedom of speech. Something you're country doesn't fully have yet. The group that got yeti to change has set a precedence that can be used against other companies which has a potential to trickle down to the public.
If this happened in your country would yeti be fined for hate speech and any one else who says it in the wrong place? Honest question considering how free speech is handled in your country.
  • 1 1
 @BadgerBacker: i am from colorado and 20mins away from yeticylces and honestly the only people who don't like yeti are all the xc people who want to be as light as possible but the jokes on them cause you get to pass them on the down hill which is sort of hilarious cause of how stiff and teriffied they are when going down some of the chunky trails here in the front range and the way some of them ride is just super sketch and thats when the friday fails vibe comes to mind lol
  • 1 0
 @foggnm: get one used thats in good condition for lot less still fricken fun on the 55
  • 2 0
 @Arierep: don't u dare bring that president in here
  • 4 0
 Most. Boring. Dead. Thread. Ever.

How can i opt out of notifications on threads that i've commented on like this one where the only people left are the trolls and troll slayers having at it until the heat death of the universe?
  • 2 0
 @freestyIAM: universe is fake , earth is flat lol
  • 634 63
 It turns out Yeti’s frames aren’t the only things that crack under pressure!
  • 18 6
 Pffffff hahaha
  • 9 7
  • 212 28
 Were they really under pressure over this? Seems like the solution to an issue that didn’t really exist.


Yeti: we are going to stop using the term “tribe” in our marketing.

Society: ...
  • 22 5
 @TheR: Past article on the subject (not here) stated it been an on going complaint from a very small group.
  • 58 11
 @TheR: this is what led to them eventually breaking. Much like their frames it didn’t take much Wink
  • 5 3
 @Colson217: Thanks for the update. I wasn’t aware of the petition. All problems solved, I guess.
  • 97 103
flag curendero (Jul 14, 2020 at 12:03) (Below Threshold)
 @Colson217: Small meaning 90 percent of the Native population was systematically exterminated, men, women and children and still treated as subhuman in North America so you and we can sing our national anthem. And we call this CIVILlization...
  • 65 106
flag Three6ty FL (Jul 14, 2020 at 12:26) (Below Threshold)
 @curendero: Its the history of the world! Persians, Romans, Europeans, Etc. , In the animal and ecological kingdoms, the strong will always prevail over the weak. It's Nature.
  • 13 33
flag mountzlu (Jul 14, 2020 at 12:33) (Below Threshold)
 @TheR: Tonedeaf comment award goes to you, sir.
  • 12 6
 @mountzlu: I’m general, I try to avoid the insanity. You got a trophy for that?
  • 35 32
 @Three6ty: isn’t the western world supposed to be civilised now ?
If yeti have come to this position then good on them , lots of small things can make a big difference !
  • 48 40
 @JDUBKC: @Three6ty: Still looking for a new forum after r/the_donald got banned? Pinkbike's not the place for you....move along now.
  • 70 14
 @Matt115lamb: I don't think Yeti has gone far enough! The Yeti monster is of Himalayan/Tibetan origin. Their name and their little monster mascot are a clear case of cultural appropriation. I'm starting that petition next.
  • 11 4
 @drunknride: Got immediately downvoted, we really live in a post-truth world.
  • 24 5
 @Losvar: But seriously what'd you expect? This is like the comment section of a CNN article.
  • 7 5
 @drunknride: It's not unexpected, gotta be honest.
  • 16 10
 @reindeln: Its cool, I'm sure you deserved all those trophy's. But i get it. I'm canceled. I'll move along.
  • 186 32
 @Matt115lamb: Coming to an opinion/position based on rational thought or new experience is significantly different than being pressured by a bunch of internet SJWs to "cancel culture" using a word. Especially a term used globally without derogatory connotation and owned by no one. At the end of the day this will change nothing besides empowering the cancel culture movement and the continued path towards not being able to have an opinion that isn't approved to be PC and unoffensive to the smallest single cell organism that wishes to claim they or their ancestors were marginalized in between the start of the universe and now. It's unfortunate so many have forgot "STICKS AND STONES MAY BREAK MY BONES BUT NAMES WILL NEVER HURT ME." Words only have power when you give them it.
  • 26 6
 @kleinschuster: The people down voting you are the cry babies you speak of.
  • 9 30
flag furiousstyles (Jul 14, 2020 at 14:25) (Below Threshold)
 @kleinschuster: I don't know man, the fact they are not using the name "Tribe" anymore sure seems to have hurt you.
  • 15 2
 @kleinschuster: completely agree. Feeding the beast
  • 165 11
 @furiousstyles: As someone with a significant Native American heritage, more than Elizabeth Warren could dream of, I couldn't care less what Yeti owners want to call themselves. What hurts is a company being pressured and bowing down to change due to an internet petition which was signed by few actual Native Americans. It starts with small items like this. Then people slowly get comfortable being forced into change for some micro aggression trigger while the petitioners enjoy pretending they are making the world a better place by filtering out the "bad" words with no actual gain besides patting themselves on the back. This continues to escalate and then we will have to submit all our brain waves to the thought police before opening our mouths or moving our fingers.
  • 17 29
flag Three6ty FL (Jul 14, 2020 at 15:45) (Below Threshold)
 @reindeln: this is a Bike Site, not a Political site. So move along now.

And by the way, I was simply stating a fact. No opinion there at all. I know you Leftest's have problems with Facts over Emotions (as well as people with a different opinion), but If Anything I said was wrong please correct me. Straight facts though, leave your emotion out of it.. Ill Wait
  • 4 13
flag Three6ty FL (Jul 14, 2020 at 16:12) (Below Threshold)
 @Matt115lamb: I just stated facts. no opinion. Am I wrong in anything I said?
  • 2 1
 @Three6ty: I didn’t say you were wrong
  • 3 28
flag whiteryanc (Jul 14, 2020 at 20:04) (Below Threshold)
 @kleinschuster: You can't "noun" a thing you dipshit. You would "cancel" a thing, Cancel Culture is the proper noun. Does this affect you? Did the bikes change? Or are you just butt hurt that something you didn't previously ever think about has changed? Get over yourself.
  • 12 3
 @reindeln: Reddit is cancer...
  • 56 7
 @whiteryanc: Allowing vocal keyboard minorities of a minority group to change the language and culture of many is a bad thing.

No, this isn't a single stand alone issue. Mob outrage, and narcissistic victimhood for internet points is a problem as of late. The woman who started this "change" has been trying to get them to change it for a while. Do you have any idea what would happen if Yeti pushed back and responded with the Etymology of Tribe? Yeti is a bike company that sells boutique bikes. They don't have the internet firepower to deal with the woke twitter mob.

Ultimately what this does is piss people off that view it from a rational middle ground as doing nothing to address the real systemic issues of discrimination or pulling minorities out of economic despair. At the same time it provides ammo to people that don't think minority groups are discriminated against at all. It creates some sense of "fixed the issue" of the latter group for minorities to even further brush it off. Changing this word does absolutely nothing but to look good online for a fake SJW keyboard warrior and her economically disadvantaged community.
  • 16 11
 #yetistrong 3 frames deep, ride the piss out of them, zero issues! Not a fan? Walmart has bikes on sale I hear.
  • 17 3
 @whiteryanc: Seriously?
You don't see the problem with censoring language?

“If freedom of speech is taken away, then dumb and silent we may be led, like sheep to the slaughter.”
  • 15 3
 @Matt115lamb: Do you think government should decide if you are allowed to?
You place no responsibility on the shoulders of your fellow man?
If you allow censorship of a single word, you have already lost your freedom, allowing censorship will always lead to silencing dissenting opinions and denying open debate.
It never stops at one word, it's a snowball rolling down the mountain.
  • 15 5
 Pinkbike’s “censoring” on this has been hilarious to watch. They have removed several non-offensive and fact backed responses that don’t go with their narrative. Facebook “news” Is starting to seem more balanced than pink bike.
  • 5 2
 @Colson217: having been moderated in the last hour, I agree.
  • 8 1
 @Colson217: looks like my comment was deleted also. It was the truth and nothing offensive but yet it gets flagged....
  • 10 4
 @d-man: Agree. I had a comment erased myself yesterday after calling out the hypocrisy of a statement someone made. Nothing offensive, no rude language. only the truth.
Can't say I'm surprised. The leftist members on here don't like it when they hear opposing views. Diversity of thought is not their strong point.
  • 7 3
 @Colson217: Yep, my main point with over 200 upvotes was removed and all the discussions under it...50 or so of them.
  • 7 2
 @bman33: Yikes. My post now seems absurd because my comment was to another user, which had her comment deleted.

Pretty funny to try and read through this to get a viewpoint of what's being discussed with only 30% of the comments remain lol.
  • 8 2
 @Three6ty: I suggested Yeti provide jobs to indigenous Americans... and that was deleted. Also other comments have had their "up votes" reset to 1.
  • 2 0
 @Baller7756: i saw that. I think its a great idea.
  • 10 0
 @Colson217: Bike mag deleted all the comments. I read them yesterday and they are no longer there, I'd be curious to see what percentage of native american descendants signed that petition vs. self proclaimed representatives. I honestly don't care what yeti does from a marketing standpoint, it's their company and I care more about the engineering behind the products (quality, supply chain, origin,etc.) but having a major publication purge all comments with constructive criticism is disconcerting.
  • 5 1
 @sarahmoore I'd sincerely love to know what led to deleting my (and other) posts. Your article about Yeti made me aware of the word tribe having a connotation I didn't know about. I tried to learn and shared what I found to make other commenters learn and think about their point of view as well - all in a non derogatory way.

For sure the moderation of pejorative or abusive comments is a must and a few of the posts were painful to read but by deleting too many posts an opportunity to learn and educate (see my example) is lost.
Would love to hear/read from you.
  • 2 1
 @sarahmoore I'd also love to know why one of my comments was deleted (noting that a tribe called quest were african american, supporting their use of the word 'tribe')
  • 5 0
 @DGWW @Gamsjaga @sarahmoore agreed, I also had multiple posts removed. PinkBike/Mods should be required to display a notification on your dashboard/profile of "your comment in article XYZ was removed due to it not following whatever terms of use or guidelines of our community" White washing away posts that had significantly more positive votes than negatives just distorts reality and runs away from conflicting opinions which are important to discuss. Additionally, if posts are just deleted without notification or justification how is one supposed to learn from and improve upon their supposed unwanted behavior?
  • 4 1
 @kleinschuster: that would take some thought, it's just easier to delete and stay politically correct.
  • 4 3
 @d-man: gone are the days of actual discussion. It's sad because there are things that need to be fixed. But when one side immediately goes to racism, or some other form of extreme cancellation (white supremacist) there is no hope. The only hope, and it's unfortunate, is that the movement and way of discussing dies out. It's basically Occupy 2.0. Great cause, rotted due to other people jumping on the movement for their own Marxist agendas.
  • 2 2
 @pistol2ne: I totally agree.
  • 2 0
 @kleinschuster: Agreed, otherwise no one will learn anything !
  • 1 3
 @pistol2ne: I agree with the first bit, however, I wouldn't say "Marxist agendas." There are so many different agendas at play. In fact, everyone has their own agenda of how things should be going down.
I see statues toppled, I see careers ended, and much more. But where does it end? Sooner or later someone will take umbrage with every statue, so do we stop erecting statues full stop?
The only agenda needed...
You can always help someone else, Karma returns eventually.
Don't be a cee u next Tuesday.

Sorry, not aimed at you dude. It's me generalising. Beer
  • 4 3
 @Losvar: I think private businesses should be able to decide if they want to use or exclude a word that is associated with the rape and murder of an entire population of people. Probably a good move to not use tribe anymore, not only has it been used to marginalize an entire population, but it also stirs up the rednecks that probably can’t afford yetis anyway. This is America baby, Yeti can do what they want.
  • 1 0
 @Yetimike2019: it's not associated with rape and murder of an entire population. That's where we disagree. An internet minority (of a minority) that's vocal gets to decide. Totally rights the wrongs of native lands tho!
  • 2 5
 @pistol2ne: The word “Tribe” May not directly be associated with those things by origin, but in American history it certainly is. Historians pretty much agree that the word “Tribe” promotes negative stereotypes of both the Native American well as native Africans. For a private company that is sitting on land originally occupied by the people who are now offended by the current use of the word tribe, the change is at least a small acknowledgment to the suffering of this “minority” group you speak of. Good on Yeti for doing something that they believe in, no matter how small the impact may be.
  • 2 0
 @Yetimike2019: Twitter historians?
  • 3 1
 @Yetimike2019: If it's used in a positive setting, wouldn't that honour whoever identifies as a tribe?
Either way, this was a shit move by Yeti, people are getting tired of this whole cancel culture bullshit (or maybe I should say biological male bovine excrement to not offend you?)
  • 3 3
 @Losvar: The irony here is rednecks being tired of “cancel culture” while taking extreme offense to private companies choosing to exclude a word.
I’m not offended by silly pink bike arguments. Upsetting immature boys that probably couldn’t afford a Yeti anyway.
  • 2 2
 @Yetimike2019: Lol, just because someone disagrees with your trash woke opinion doesn't make them any less wealthy. Never knew a Norwegian and a san Franciscan could be rednecks. News to me!
  • 1 1
 @pistol2ne: immature boy then? FYI I ride chupi much much faster than you.
  • 2 2
 @Yetimike2019: Everyone is probably a boy when you ride an e bike old man.
  • 1 0
 @Matt115lamb: You are so naive!
  • 1 0
 @TheR: yep exactly. pretty much 100% right on what happened here. I am sure most who own a Yeti had no clue a "Tribe" even existed lol
  • 2 0
 @bordn21: In addition, your average Blackfoot living on the Browning Reservation in Montana has no idea what a Yeti bicycle is.
  • 3 0
 @Dropthedebt: " @Colson217: having been moderated in the last hour, I agree. "
You too? Yup. It's insane. Wouldn't believe it but my comment got wiped too. Someone went off on someone else, saying I bet your white check your privileged .... yadda yadda yadda... I pointed out that racism works either way. How is assuming someone's "white" (whatever that means) and using that as basis for attacking them personally any different than doing so because you think they're black, red, yellow, or purple for that matter? Poof. Comment deleted. Rolleyes
  • 2 0

Freedom of speech was designed for proper discourse. Drown out the awful ideas (actual racism and bigotry) and discuss solutions. Morons that don't realize that social media is now our public square fail to realize that just because your team is winning, doesn't mean the game is good. It's a bike site here, bigger problems elsewhere
  • 3 0
 @kleinschuster: finally cured racism. Who knew it only took renaming of building rooms. Lol
  • 409 7
 But it's ok to manufacture your bikes probably in China, where they brutally enslave Tibetans and Uighurs. But as long as the marketing works don't offend, were ok with that.
  • 83 1
 Seriously man, you are correct.
  • 38 2
 ^^^^ THIS ^^^^
  • 15 3
 @CamNeelyCantWheelie: all those freedom bombs paved the way...
  • 3 1
  • 6 29
flag paulclarke (Jul 14, 2020 at 12:52) (Below Threshold)
 Not sure exactly where yeti gets their frames welded but the factories in china where most bikes get welded are very nice. Several are in Shenzhen. Very nice places.
  • 13 2
 NBA Syndrome. 100%
  • 20 0
 @paulclarke: ...welded, Yetis, nope...
  • 4 0
 @Monsterman156: You can’t offer their bikes even when they’re made in China imagine if they were made in America
  • 1 3
 Aren't they made in Taiwan, by Giant's parent company?
  • 18 9
 wait until you find out how much destruction the USA has caused through supporting foreign coups, terrorist groups and war in the last 100 yrs...
  • 11 3
 @i-ride-things: We found out - we're trying to move on. Can't undo all our previous evil, unfortunately.
  • 2 0
 Gotta start somewhere
  • 2 0
 @paulclarke: I don’t know where they get their carbon frames welded either... (Sorry that was a cheap shot, I was only playing).

Their frames are made in Vietnam.

I’d love to see one being made but that ain’t gonna happen.
  • 3 1
 @jaame: I've looked around trying to figure out who Giant manufactures for but they are pretty good at keeping it under wraps.

Anyone have a sense?
  • 4 1
 @Wamprat: Ok then. There are only several places that do carbon over there. Same place most carbon bikes are made. Not sweat shops.
  • 2 0
I’m not assuming they are sweat shops or anything, I would genuinely like to see what goes down over there.
  • 4 0
 They moved production a few years ago. Their bikes are made in Vietnam now, I cracked a (china) frame after 2 years of HARD riding (SB6) and they had me a new one in 6 days no questions asked,. The new frame was made in Vietnam and has handled some serious abuse after 1.5 years of riding. Pretty sure the newer models I've seen all say Vietnam as well..
  • 10 7
 @ChunderCat: Not any better. There is no reason these frames can’t be produced in the USA. If the company is based here, it should manufacturer here.

They are already charging a Yeti premium... as if the frames are made in the USA. Making them oversees in low wage countries is just pure greed.
  • 6 0
 @Baller7756: I mostly agree with your point, but yeah, it is probably a little better than producing the frames in China. And, it's a little misleading to call Vietnam a low wage country. The people who lay up carbon in a factory like that are skilled workers and probably make a wage that is pretty good relative to the cost of living there. But I agree that it's greedy and the prices of the frames do not reflect the cost savings of outsourcing to Asia.
  • 1 0
 @Baller7756: they would cost too much for anyone to afford. Carbon layup is too labour intensive, even with the criminally low minimum wage in the lowest wage states.
  • 6 0
 @DGWW: Hope make their carbon bikes in the Uk and sure they pay their workers a living wage. They probably offer better value for money than Yeti?
  • 1 0
 So right, start the petition!
  • 3 0
 @thegoodflow: Most high end carbon frames are made in China by Taiwanese companies and finished in Vietnam. The sanding, painting and final assembly with linkages and shocks adds enought value to the frame in Vietnam that they can call it made in Vietnam, while the whole carbon layup ist still done in China.
  • 1 0
 @mtb-sf:, not really but damn close.
  • 1 1
 @NickBosshard: I have heard this now you mention it. It's not so simple as "made in..." these days.
"Product of..." still has meaning. That is, manufactured in that country using ingredients sourced from that country.

Even back in the 90s Raleigh bikes had "Made in England" stickers, but it was generally accepted that really they were merely assembled in England.
  • 1 0
 @thegoodflow: Sure, didn’t say they were low skill... just that somehow making a product in an oversees country and shipping it to North America, (should be paying import taxes, and tariffs) is cheaper than just paying people in your home country to do the work.

These are $3000-$4000 frames... who want to guess how much of that is profit for Yeti?
  • 1 0
 @RideSlovenia: bu bu bu the rear is aluminium!
  • 1 1
 @NickBosshard: So they make the frames in China? What are the working conditions like and how much do they get paid? And why are they being shipped to Vietnam to be painted? Isn’t that bad for the environment and what happens to these frames once they’re done with?
  • 2 0
 @ChunderCat: ha my sb130 is Vietnam made... Takes a royal beating tho and keeps getting up...
  • 2 1
 @DGWW: Gorilla Gravity is made in the USA, Alchemy is/was. They are able to offer competitive pricing.
  • 1 0
 @DGWW: Gorilla Gravity, and Alchemy come to mind.
  • 1 0
 @bohns1: just like Vietnam tup
  • 1 1
 @thenotoriousmic: Don't know any details about the conditions, but the reason for doing this for a lot of US companies have been the import tarifs for goods which are made in China imposed by Trump. Yes, it's worse for the environment, but it would cost way more to import them as made in China.
  • 307 12
 Just wait until the Yetis start getting offended.
  • 17 4
 That's funny and TRUE.
  • 96 71
 we live in a crazy world...we cannot think or say what we want!
  • 136 2
 this would be abominable.
  • 20 31
flag youknowitsus (Jul 14, 2020 at 11:27) (Below Threshold)
 @audric: Upvoted
  • 39 1
 Les't just sasquatch this beef now.
  • 78 6
 @audric: of course you can think and say what you want. And others can think and say what they want about what you think and say....perhaps making you think a little more about what you think and say.
  • 66 1
 Nondenominational Snow Being SB147.98
  • 25 26
 @audric: actually you can think whatever you want but if its offensive and stupid we just prefer you keep it to yourself.
  • 45 28
 Freedom of speech is dead
  • 21 10
 @ybsurf: The problem is what is offensive to whom
  • 29 7
 @ybsurf: I'm completely offended by your comment. Please keep it yourself.
  • 35 4
 @nsmithbmx: you’re actually offending the liquid and gaseous states of matter by indicating beings have to identify as “snow” beings.

But real question are these same people offended by using the term tribe as it applies to species of animals? A tribe of gazelles, a tribe of goldfinches, a tribe of baboons, a tribe of mallards or a tribe of mosquitos for instance?

It seemed logical that a group of mythical creatures together would be called a tribe. I in no way made any connection to The North American continent or Native American culture with the use of the term tribe.

I feel bad for Yeti owners, not for this but for the fact that everyone who sees your bike on the back of your car thinks that it was made by a drinkware company.
  • 28 1
 @oldfaith: Actually, there's more and more "moral" censorship, especially in the US and it's spreading around the world, unfortunately. As the saying goes: "I disapprove of what you say, but I will defend to the death your right to say it".
  • 14 13
 @Curse-of-the-foot-long-sub: no one is stopping you from saying whatever TF you want here or anywhere else for that matter. but don't cry here or elsewhere if there are consequences - even if you think they're not fair. Boo hoo. Now who's the whiner?
  • 26 0
 @usedbikestuff: pretty sure it's a herd of gazelle, a troop of baboons and I'm guessing a flock of goldfinches/mallards, but I'm with you, tribe is not an offensive or derogatory word, it's just a word. Yet more noise distracting from the real issue.
  • 11 11
 @audric: you can say what you want , but be aware there might be repercussions !
Why is it usually the worst people who complain about free speech ?
  • 3 4
 @audric: you have a free pass , what would you like to get off your chest ?
  • 2 0
 @chris-brown225: it can be those too, but I researched first so don’t worry tribe applies
  • 4 0
 @endlessblockades: Dude! Squatch is Vegan... SMH...
  • 16 4
 You guys might be laughing about Yetis being offended, but Yeti is of Himalayan/Tibetan origin. Clearly insensitive case of cultural appropriation. Privileged dentists.
  • 4 1
 This . Bonkers, offence on offence of a characterization of an imaginary creature that walks the Tibetan mountains.
  • 3 0
 @TheR: Its an imaginary and legendary being. These bike riders are followers of that being. There is no being offended by an supposed imaginary being surely in any objective society. What if I like a part of a symbol or part of your culture, an idiom or trinket as you will . Am I forbidden to show or display it in any symbology, despite any appreciation I enjoy from it?. How much are past societal hierarchies forbidden and pulled down in todays world? For what offence?

So wrong way to step.
  • 3 5
 @cool3: I don't think it is spreading around the world. It seems to be almost an exclusively English first language country phenomenon.
  • 5 5
 @ybsurf: Ive seen you comment on here before "yb-smurf". You dont offer any content, insight or anything remotely constructive. You sit on the sidelines and then jump all over people like some internet tough guy. Probably like the way you live your're a joke
  • 1 4
 @lastminutetech: haha sounds like you
  • 3 5
 @lastminutetech: you describe exactly what you just did, you are the joke... haha
  • 2 4
 @JoshieK: what if you just grew up lol
  • 2 2
 @Matt115lamb: sweet dreams my precious little lamb.
  • 2 0
 @JoshieK: thank you !
  • 2 2
 @JoshieK: I'm so offended
  • 389 103
 aaaaaaaaaaand this has gotten ridiculous.
  • 81 445
flag thedelisultan (Jul 14, 2020 at 11:08) (Below Threshold)
 aaaaaaaaaaaand i bet your white, check your privileged
  • 141 67
 What about the 1,000's of people who would have signed a petition for them to keep the term "Tribe". Just because 1,000 people sign a meaningless petition does not mean it's the majority of peoples opinions. This looks bad on Yeti.
  • 150 28
 @foshizz: and I'm willing to bet nobody actually belonging to any current "tribe" signed that crap. It's generally the usual über woke types getting offended on behalf of others
  • 90 139
flag lalientoxc (Jul 14, 2020 at 11:20) (Below Threshold)
 Oh we’re sorry we didn’t know that after being bullied and stereotyped after the white man came and massacre indigenous people we had to also collaborate with your marketing and suck it up. White people not only Americans but also Canadians use indigenous pejorative names to sale and as mascots for teams m. I hope the Sooner, Redskins, the Indians and all of the rest also change their names!! If you’re not Indigenous this shouldn’t be non of your consort.
  • 22 12
 @foshizz: There was a petition to keep 'Tribe' circulating, guess they "didn't" see it....
  • 105 18
 @thedelisultan: Please tell me how this is relevant. That fact people are white automatically means they are racist and privileged? People need to pull their heads out of their asses, and be proud of who they are, and where they come from. Stop letting other people dictate how you are supposed to feel about that.
  • 31 12
 @lalientoxc: ok dude.
Now, unless you're being ironic, what has that anything to do with the use of a generic word in a marketing campaign?
  • 78 5
 @lalientoxc: If the reason Yeti chose tribe was based on the indigenous people of America, then I agree. But human kind have been in tribes since the inception of community starting with the caveman, it's a concept that goes beyond one race. Again I understand the nations in question have been ravaged by the current occupiers on their land but some words are a bit more wide reaching.
  • 64 3
 @lalientoxc: but how does this refer to the term "tribe". In fact there are many tribes in Africa, and South America and Oceania. So how does this term become exclusively derogatory towards indigenous people of North America?
  • 66 2
 @Mjwilson82: humans in general are tribal in nature. This current climate definitely shows it.
  • 56 47
 @Arierep: I think the point is that the word is generic to some people and not so generic to others. If it makes some marginalized group uncomfortable, why not change it?
  • 86 6
 @sspiff: So then what your saying is we need to contact the Hip-hop group, "A tribe called quest" and let them know that they need to change their name to
"A social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader... Called Quest."
  • 58 1
 @sspiff: I can to a point get the argument against some football team being named after a derogatory term specific to some group of people.

The thing here is that "tribe" is not specific nor owned by any particular group of humans. I to am descendent of a tribe, as you are and everyone around us. I think the idea that some group can suddenly claim ownership of a universal word with intentions to censor it's use by others is a problem
  • 29 4
 I’m just offended that they didn’t write it whilst wearing a mask, maintaining social distancing and just am offended for offendeds sake, won’t someone think of the children
  • 19 2
 Are the people who signed the petition insinuating that saying someone is in or part of a Tribe an insult????????????

If so then can I officially be offended?
  • 6 3
 I have decided I am now a gt. Now I am very offended by the bycicle company that uses this name, it is not good enough. Give me freedom!!
  • 7 1
 Funny how every Insta post I saw had restricted or disabled comments. This really does undermine the great work that’s being done for racial equality by finding something silly to get upset about.
  • 5 31
flag pargolf8 (Jul 14, 2020 at 13:20) (Below Threshold)
 @sspiff: i really dont think its that generic. If you asked people what does tribe mean, i bet most would in one way or another mention native americans
  • 7 29
flag pargolf8 (Jul 14, 2020 at 13:21) (Below Threshold)
 @Gremclon: dude in this country its a direct correlation with native americans.
  • 7 27
flag sspiff FL (Jul 14, 2020 at 13:26) (Below Threshold)
 @Arierep: maybe it's because you aren't local so you don't see it, but there seems to be a lot of willful ignorance going on in this thread with people pretending there isn't a connotation in the US (where yeti is headquartered) with the word tribe colloquially referring to indigenous Americans.
  • 9 10
 @SmashySmashy: You sound pretty offended by their choice, a little shrieky even..
  • 2 2
 @foshizz: Just the hint of hurting people's feelings, rightfully or wrongfully so, is enough of a risk these days to change names. Before you know it, half of Twitter is calling for a boycott. And 1 Yeti bike sale less equals $10.000 of lost revenue Wink
  • 12 0
 @jomacba: exactly! And the term is derogatory because north americans still believe the world spins around them.
  • 1 0
 @jomacba: CLASSIC!
  • 5 4
 @thedelisultan: check his privileged what?
  • 3 1

I guess it depends on the lvl of education, culture and (world)understanding; basically, not being a functional illiterate.
  • 3 1

The big problem is that it spreads around the world fast AF. I never imagined that our salvation as a society will come from Asia...and its damnation from civilized, western societies; well, we are living it!
  • 6 6
 @Gremclon: I don't disagree. But on the other hand you could be conscientious in your decision making.

TBH I don't know anything about this petition or whether indigenous people actually had any input on the decision (though judging from yeti's statement they did). I'm just surprised at the number of people on here who are so vocally pissed at yeti's decision with complete disregard for the nuance.
  • 1 3
 @pargolf8: wrong.
  • 3 2
 @thedelisultan: you got downvoted a few times buddy
  • 3 2
 @Gremclon: it totally depends on your point of view.. if I walked in your local and ordered a Black and Tan would you be offended? To me it’s simply a drink that describes its appearance. And I would think 99% of brits have no idea of its connotation in Ireland. Yet this caused a massive stink when Nike tried to launch a pair of shoes calling them as such...
  • 1 1
  • 6 2
 @Gremclon: It's not a ban though... Yeti, of their own volition, decided to change it. They could of just ignored the petition.

I think people are mixing up the general meaning of the word tribe a la the dictionary, and the specific context in how Yeti used it, considering where they are (Colorado, USA) and how that might appear as appropriation in the eyes of the Indigenous People who reside there. They are a proud people, who are horrendously oppressed and you must be able to see how a Colorado MTB company appropriating something that is inherently linked with them and their way of life in order to market and sell plastic bikes may come across as cheap - or even further - offensive to them. To them, being a 'tribe' is far more than simply owning the same brand of bike, which is where I think Yeti have decided they have got it wrong.
  • 4 6
 @iainmac-1: I fail to see what they are appropriating.
  • 1 1
 @sspiff: Good point, but does it turn the people who use the word tribe into some kinda ass hole?
  • 3 0
 @jaame: then you are either being deliberately obtuse or you are mucking in a subject you don't fully understand. Up to you to rectify that I am afraid.
  • 2 2
 @iainmac-1: Appropriating a word that was introduced to the continent by English speaking people? Is it even possible to appropriate a word in your own language from people who originally were not speakers of your language? That sounds absurd to me.
  • 3 2
 @pargolf8: It's about as generic as it gets. Everyone on PinkBike could be considered part of a tribe, especially considering the reactions of this tribe are normal tribal behavior. Got a book for you to read, get this... It's called "Tribe" from Sebastian Junger. Everyone should read it... or not. The title is apparently offensive and derogatory towards native american people..Shit, I think native american is even worse. Then we should call them "Natives"? That sounds like an even worse idea..maybe we just don't talk about "them" at all.../sarcasm.
  • 6 1
 @sspiff: I can't think of anyone in my entire 40yrs using the word tribe to be derogatory or demeaning in any way.
  • 2 0
 @MikeGruhler: No. It's a useful word.

But it would be a bit assholic if someone were to first say, "hey, FYI there's baggage with that word here for XYZ reasons and I'd appreciate it you wouldn't appropriate it as a way to describe owning a teal bike" to them.
  • 5 0
 @MikeGruhler: me neither. But if someone told me that in the context of indigenous Americans it was in bad taste to call yourself a tribe buy buying a certain brand of bike, going out to the woods, sitting around fires, and sleeping in tents with a bunch of other people who did the same, then I'd like to think I'd listen.

I guess I've been trying to subscribe to the mantra, "treat others the way THEY want to be treated," since I can't really come up with a good reason not to.
  • 3 4
 @jaame: you're still getting hung up on the word pal. Actually understand what the issue is here.

The word itself isn't offensive. It's Yeti's suggestion that being in their boutique buyer's club is a similar experience to being in an actual tribe. Consider what actual tribes in North America have been through and are currently going through. Now can you see how North American Indigenous people might object to Yeti's suggestion? Just to sell bikes and sell the idea of owning their bikes? It's dismissive of the real experience shared by Indigenous Americans of belonging to a tribe.

It sounds absurd to you because you do not belong to a North American tribe, therefore you cannot relate. What is absurd is grown adults getting upset about Yeti choosing to change their name of their boutique buyer's club to which has no material effect to said grown adults.
  • 7 2
 @iainmac-1: what's absurd to me is that a group of people seeks to impose its will onto another group of people in terms of word choice, when neither group has anything to do with the other, and said word is inoffensive.
Live and let live.
Some things should not be said. Racial slurs used derogatorily, inciting racial hatred, inciting violence. I agree something arguably should be done to punish people who speak in such a way. It's a question of degree though. In this case, totally over the top, in my opinion. People may disagree with me, I can accept that. In this particular case, in my opinion, someone has decided to take offence at a totally non-offensive word, used by a group of people they have no connection with, in a totally non-offensive way; and sought to coerce that group of people into doing something to satisfy the "offended" party. I use inverted commas because it's difficult for me to fathom how someone could be actually offended by a club using the word tribe. It's a slippery slope (can I use that word?) we're on.
Today it's tribe, what will it be tomorrow? It's just totally unnecessary. First world problems in the truest sense.
  • 4 4
 @jaame: but in your opinion you believe that it isn't offensive to North American Indigenous people. How can you decide that? You're not an North American indigenous person are you? You have no idea what it is like to be them. So how are you the arbiter on what people should find offensive or not? Words mean different things to different people. Deal with it.

There you go you said it find it difficult to fathom and that's pretty obvious. I think you have a lot of reading to do pal.

First world problems, indeed. How about you find some North American indigenous people, talk to them about what it is like to live in the modern US as an indigenous tribe and then reflect on what you think First world problems really are.
  • 8 0
 @iainmac-1: thanks for the reply, pal.
In today's society it seems that people have the right to identify as whatever they like. A man can identify as a woman. Fair enough. Some women may take offence at a man referring to himself as a woman. Should that man be forced to stop referring to himself as a woman, because a woman finds it offensive? I would argue not. I have the right to identify as whatever I subjectivly choose, regardless of the objective truth. A club's identity as a tribe is no one's business but their own.
The one with the problem should first try to be tolerant of others, rather than trying to force others to be tolerant of them.
  • 3 1
 @jaame: I see where you are coming from and I agree with your example about identity. However I must implore you to consider this specific case differently. This is an example of cultural appropriation, not 'cancel culture', not censorship of a word, it is about Yeti appropriating something and using it to an end which dismisses the context and diminishes the meaning of it and how it is used where they are (Colorado, USA).

They wanted to evoke the feeling of community and belonging among their customers by calling themselves a Tribe, yes? However, and I stress, that they are based in the US and the US has a specific connection with the term among their Indigenous population. A minority population which has been, and still is, horribly oppressed - this is well documented. So what I am saying, and what I think Yeti has realised after consultation with Indigenous leaders (included in their statement) is that it is harmful to the Indigenous people to call themselves a tribe because in the US a tribe is something entirely different, and much more meaningful than just a 'buyer's club'. The Indigenous tribes in the US have their own culture, customs, traditions, music, art, language, spirituality, ancestry, history...all these deep connections which bond them. Not an expensive leisure item they have purchased. So when Yeti describes their buyer's club as a Tribe you can understand why the Indigenous people of the US feel this is an affront to their culture - because (except non-indigenous) Yeti owners really have no idea what is like to be in a 'tribe' right? And I mean tribe in the context of it's meaning in the US, not out of a dictionary.

I appreciate this is a lengthy reply, but I hope this at least helps clarify in some way why the petition was made. Out of interest, did you read the petition?
  • 2 0
 Sorry, I meant (except indigenous)*
  • 1 1
 @iainmac-1: So..what does tribe mean in your country? Or is like the word "f*ck" which can be used in about 100 different ways all which mean something different. Example: Your a f*cking genius! OR Your a f*cking idiot! OR f*cking hell that was awesome! /s
  • 1 0
 @MikeGruhler: Well I would hazard a guess and say it doesn't have any significant meaning in Scotland, not any more. We don't have minority indigenous tribes living in Scotland, like the US and Canada (South and Central America too) do.
  • 2 1
"The one with the problem should first try to be tolerant of others, rather than trying to force others to be tolerant of them."

QED. This, above. Anything beyond this is useless and has no argumentation value.
  • 2 0
 @sspiff: Not a bad point, but free speech is still a thing in this country but not for long with nonsense like this...oh and what you described sounds like a fun tribe to be apart of, just saying.
I would love to be treated the way I want to be treated but that's not how life works. Getting rid of racism is impossible, do people really thing that something else won't replace it? It's human nature or it wouldn't exist, ever. Maybe we'll finally get to a point of nothing but Have's and Have Not's , which to me is absolutely frightening.
  • 2 0
 @MikeGruhler: it's possible to get rid of racism, it's not possible however, to ban every single word that even slightly relates to a minority group.
  • 2 0
 @jomacba: Wow, wouldn't believe it, but looks like my comment got wiped out too... this is insanity.
  • 1 0
 @mtbikeaddict: Aye, mine too. And there was nothing offensive or discriminatory about my original response either. It probably contained that bit too much truth for some...
  • 144 14
 Redskins I get. Tribe is a little silly.
  • 17 11
  • 4 0
 What about Indian motorcycles?
Is it OK to own one?
  • 8 1
 @dirtdiggler: Yeti's old marketing literature from the 90's often showed their 'tribe' sitting on Indian motorcycles. But it took 2020 oversensitive cancel culture bullying tactics to get Yeti to make this change. Bad on Yeti for succumbing to 2020 bullying, and then trying to score liberal PR brownie points for it. If they sincerely made this change after input from their surrounding indigenous community, then make the change quietly, don't try to gain liberal PR. This is going to back fire on them.
  • 131 5
 Here is the Etymology of 'Tribe' in case you are curious about where it comes from:

tribe (n.)
mid-13c., "one of the twelve divisions of the ancient Hebrews," from Old French tribu or directly from Latin tribus "one of the three political/ethnic divisions of the original Roman state" (Tites, Ramnes, and Luceres, corresponding, perhaps, to the Latins, Sabines, and Etruscans), later, one of the 30 political divisions instituted by Servius Tullius (increased to 35 in 241 B.C.E.), of unknown origin. Perhaps from tri- "three" + *bheue-, root of the verb be. Others connect the word with the PIE root *treb- "a dwelling" (see tavern).

In the Biblical sense, which was the original one in English, the Latin word translates Greek phyle "race or tribe of men, body of men united by ties of blood and descent, a clan" (see phylo-). Extension to modern ethnic groups or races of people is from 1590s, specifically "a division of a barbarous race of people, usually distinguishable in some way from their congeners, united into a community under a recognized head or chief" [Century Dictionary], but colloquially of any aggregate of individuals of a kind.
  • 71 3
 Really? Down votes for posting the etymology? Please forgive me for offending you with readily available historical information.
  • 20 3
 @dirtdiggler: Yep...hare dare you.
  • 14 1
 @dirtdiggler: thanks for posting. I hadn't a clue of the origin of the word tribe and had no reason not to believe Yeti in the article although the whole thing did seem a bit much. Where will it all end?
  • 22 5
 @tremeer023: Where will it end? See Cuba. Or Venezuela. Or China etc etc
  • 16 5
 @drunknride: You are very correct. The exact same playbook. Step by step.

Sadly, many of our PB peers to include the editors are the useful idiots of this revolution.
  • 8 1
 @Session603: Useful is too big a compliment
  • 4 18
flag sunringlerider (Jul 14, 2020 at 13:22) (Below Threshold)
 @Session603: happens every day in Trumps America.
  • 11 1
 @sunringlerider: Thanks for your input, friend. Your thoughtful comment really speaks to your understanding of the topic at hand.
  • 1 0
 @drunknride: See INGSOC, Ministry of Truth, Memory Hole, Newspeak, Unword.......Unperson.
  • 104 7
 Cannondale - Cancel because cannons were used by oppressive colonialists and the confederate army (never mind the union.) Plus there's a County Dale in Alabama so you know. . .racist.

Camelbak - Cancel to not offend people to whom the camel is religiously unclean. Also PETA.

Diamondback - Cancel to not offend PETA; could encourage snake handling in general, religious or other.

Deity - Cancel to not offend atheists.

Evil - Cancel to not offend religious people.

Fox - See Diamondback.

Giant - Cancel so as to not offend people suffering from gigantism.

Giro - Transfer of money from one bank account to another which can only mean one thing: capitalism. Cancelled.

Guerilla Gravity - Glorifies oppressive American's revolutionary combat tactics to gain superiority. Cancelled.

Ibis - See Diamondback.

Kali - Can't risk offending Hindus. Cancelled.

Kona - Cancel to not offend the people of Hawaii whom the white man has oppressed.

Liteville - Might offend obese people. Cancelled.

Pivot - Etymology is French and the did the slavery thing too so. . . cancelled.

Royal - Colonialists. Cancelled.

Salsa - Either the dance or sauce, it wasn't approved. Cancelled.

Santa Cruz - Cancel to not honor the Catholics. Also to not alienate non-Catholics. It may also offend the Guaranís. Also people who are just 'cross' in general might thing they're being mocked. Besides, their Juliana is sexist.

Scott - Definitely a white man's name. Cancelled.

Shimano - Chinese probably still mad about Nanjing (rightful so btw.) Cancelled.

Specialized - Cancel to not offend anyone that's just not that special.

Straitline - Well this one's obvious. Cancelled.

Tioga - Native American tribe name?!?!?!? Cancelled.

Trek - Cancel to not offend Star Trek fans who've been ruthlessly marginalized and mocked their entire lives.

Unno - Sounds like "Dunno" and if you dunno, you gotta go. Cancelled.

Whyte Bicycles - Unbelievable. Cancelled.

Yeti - Cancel to not offend people who believe Yetis exist.

YT - Come on, they're German? How are they not cancelled already!?
  • 11 0
 Surly - You don’t cancel Surly, Surly cancels you.
  • 5 0
 Best post!
  • 5 0
 Hahaha, well done!
  • 8 1
 @A_Bullfrog: White Industries is still, OK, right?

Race Face is just asking for it, however.
  • 3 0
 @jeremiahwas Bravo!!! Well played.
  • 102 6
 I have 4 Kona bikes. I'm offended every time I ride them because the names culturally appropriate Hawaii culture.

I've started just referring to them by serial number: #2344FD234D.
  • 27 1
 Don’t think it’s not coming.
  • 8 0
 All the replies to this comment got deleted... I am so sorry for my Serial Number privilege and for triggering the PB mods.
  • 3 1
 @bobshort: Wow. So now cancel culture exists on Pinkbike too.
  • 92 9
 Hold on, are they saying that the term 'tribe' can never be used in a non offensive manner?
  • 51 3
 Hey dont drop the T word on here. Pinkbike please ban this user for offending me.
  • 5 0
 @StanMarsh: I think you're being sarcastic but my comment was not meant to be facetious. I'm genuinely perplexed that a decision has been made (either as a result of direct influence or misplaced corporate good intentions) that seems to say that the use of the word tribe, in N America at least, is always offensive.

Is that the case?
  • 3 1
 @StanMarsh: user name confirms.

  • 6 1
 @snax001: What is this diatribe I had to read? Don't you know? Someone was offended, therefore everyone must be offended and the whole world should bend to their whims.

It was all detailed in Dostoevsky's classic, Tribe and Punishment.
  • 134 59
 Seems like no one in the comments read the actual petition ( which is long and thoughtful and links to additional resources where you can learn more about the historical contest here.

The name change harms you not at all, and if something so easy to change can make mountain biking more welcoming, then I am all for it!
  • 21 20
  • 29 26

  • 11 13
 I wish so much for this to end up as top comment. Sadly, i don't think it will.
  • 10 1
 I can put any two facts of somewhat opposite but related matter and get a small number of people in grievance with a general principle, to sign a petition. Its quite another thing to be mandated to change that into being, on such a small percent of the population on such an important issue as language control. Life as in history is hard, that's why its important to be a constant reflection on the achievement of man, and to not loose what it is to be man.
  • 15 14
 Glad to see Yeti contributing to the greater diversity and inclusion that needs to grow within the cycling industry.
  • 10 2
 I had no idea Yeti referred to themselves as a trive up till now. I'm not sure why people are so offended by this change. This is pinkbike afterall
  • 18 17
 Agreed. Yeti wouldn’t “cave” under the supposed pressure of 1000 signatures. I think they saw the opportunity to do something right and took it. Is “tribe” offensive to some indigenous people? Obviously—the rider who initiated the petition is indigenous. Is “tribe” really so important to a bunch of high-end bike customers? So much so that it pains them to have it taken away? Good on Yeti for taking the opportunity to do right by a marginalized group.
  • 12 16
flag jaame (Jul 14, 2020 at 15:01) (Below Threshold)
 @brappuccino: yawn
  • 7 4
 If it’s not a big deal, then why is there an article about it?
  • 2 5
 @skelldify: because they knew all the online forums would lose their sh-t and being thoughtful, they felt obligated to explain themselves in the hopes they'd reach at least one person. And by golly, @sethde made it all worth it. I look forward to tomorrow afternoon when no one on here cares about this anymore one way or the other.
  • 76 18
 Great stuff Yeti and PB. The mountain biking community totally needs more identity politics!

(trying to set a record for most down votes)
  • 14 1
 Now that WAKI is gone, you can achieve that dream. But this is much too mild to set the record.
  • 4 0
 @TheR: I'll work on it.
  • 1 0
 @TheR: I missed the ‘Waki is gone’ memo. What happened there?
  • 2 0
 @jeremiahwas: It was discussed briefly in one of the PB podcasts. Brian Park used the analogy: "if a person comes into your house and takes a sh*t on your rug, you can politely ask them not to. But if that person keeps doing it again and again, eventually you have to ask them to leave". So they deleted his account.
  • 4 1
 @tremeer023: I heard Waki himself deleted his account. Either way, I kind of miss the guy inasmuch as I can miss an anonymous Internet personality. He was part of the scene.
  • 8 0
 @tremeer023: I disagreed with a good deal of what he said but would rather have offensive comments (free speech) than thought police.
  • 1 0
 @TheR: ah, fair enough, I didn't know that. Yes, I know what you mean, he was a character, just sometimes offensive unfortunately.
  • 1 0
 @TheR: where did waki go? I’ve been looking for his input on this?
  • 1 0
 @Fultron: Banned, or deleted his account. Not on Pinkbike anymore. Presumably lurking in the forests of Sweden.
  • 66 19
 One more reason to not buy a Yeti
  • 56 11
 Sorry, dear Americans colleagues, but you just go loopy
  • 35 17
 Fortunately about half or more of us see the idiocy and mental disorder behind this line of unconscious thinking.
  • 2 6
flag drunknride (Jul 14, 2020 at 12:31) (Below Threshold)
 @youknowitsus: You just don't care about stranger's feelings!
  • 4 1
 @youknowitsus: Half? That means it is perfect for divide and conquer....
  • 6 2
 @drunknride: You make it sound like people are weak and have no say in what they choose to let affect them. This is called "victim mentality" and implies they are in fact powerless to choose the strength and resilience already in all of them. I believe in all people to rise up and change their lives. They need to learn that just because something feels uncomfortable, it is not to be avoided. That is the true path to progesss.
  • 1 0
 @IntoTheEverflow: How are you helping or hurting erase the imaginary divide?
  • 2 1
 @youknowitsus: I don't think the divide is imaginary.
I hope to do my part in erasing the divide, by (for example) pointing out we are being played.
  • 43 7
 my question. It is this. The Party seeks power entirely for its own sake. We are not interested in the good of others; we are interested solely in power, pure power.
What pure power means you will understand presently. We are different from the oligarchies of the past in that we know what we are doing. All the others, even those who resembled ourselves, were cowards and hypocrites.
The German Nazis and the Russian Communists came very close to us in their methods, but they never had the courage to recognize their own motives. They pretended, perhaps they even believed, that they had seized power unwillingly and for a limited time, and that just around the corner there lay a paradise where human beings would be free and equal.
We are not like that. We know that no one ever seizes power with the intention of relinquishing it. Power is not a means; it is an end.
One does not establish a dictatorship in order to safeguard a revolution; one makes the revolution in order to establish the dictatorship. The object of persecution is persecution. The object of torture is torture. The object of power is power. Now you begin to understand me.
George Orwell, 1984
  • 14 1
 Not many people are actually able to understand his wise words and apply them critically to their own political believes and motives. And i´m not speaking with any political motivation here, simply applying basic critical thinking to any perceived actions. What is happening here is deeply concerning to me. There are conversations to be held about quite a few names or wordings that should probably be reviewed critically, but this is exerting power for powers sake. Nobody stands to gain from this in any way shape or form, except those who enforced their will upon their "enemy". And even they don´t get any tangible benefit from it. The only thing they get is power over others.
  • 6 11
flag Baoas (Jul 14, 2020 at 13:37) (Below Threshold)
 @Loki87: No one stands to lose anything from Yeti dropping the word 'tribe', but someone absolutely does gain something from it. Just because you can't see how it might affect someone doesn't mean it doesn't affect them.
  • 6 4
 This is free market economics. No government is involved in Yeti choosing to change a marketing thingy.
  • 57 21
 frikin people now feel offended for everything. Are tribes only allowed for indigenous communities?
  • 11 7
 The worst is when people are offended that a company would change their marketing for reasons.
  • 64 32
 Honest question, who the f*ck cares? Why do people get so upset about shit like this? Am I personally offended by the term "tribe"? No I'm not, but that's likely because I am white and never had any reason to be or even gave it any thought. That said, if the term offends even a small number of people, then change it or stop using it. Its just a dumb marketing term. Why the resistance to it?
  • 52 40
 Exactly. Nothing screams white fragility or privilege more than a bunch of mostly white male mountain bikers bitching on the internet about something so innocuous as a name change intended to be more inclusive and slightly less offensive. Shut the f*ck up you bunch of snowflakes.

I wouldn't personally have thought twice about this announcement other an a simple "huh, seems like a good move" before scrolling on if it weren't for all the manbabies decrying their reduced dominance in the world.
  • 36 7
 @FranklinHaith: Your Screen name offends me. When I hear the word Franklin, i am reminded of Benjamin Franklin who was a slave owner. It is truly disturbing. Can you please change it?
  • 24 2
 I’m kind of with you on this. On the one hand, I don’t run Yeti, don’t work for Yeti, don’t ride a Yeti... WTF should I care what term they use in marketing? It doesn’t influence me one way or another as to whether I will buy a Yeti or not.

But I care to the extent to which we have allowed the lunatic fringe to redefine our language (tribe isn’t a term solely designated to Native American peoples) and our intents (Yeti never intended any such connection to the Native American peoples through the use of the word Tribe — that’s disingenuous and completely contrived).

I suppose complaining about it here in these forums amounts to about a fart in a windstorm, but in general the same majority needs to start speaking up.
  • 6 9
 @Three6ty: The fact that you live in Murrieta offends me but you don't hear me complaining about it.
  • 8 12
flag matadorCE (Jul 14, 2020 at 13:03) (Below Threshold)
 Because some white people hate being told what to do. Case and point: wearing a mask during a freaking pandemic.
  • 2 1
 @FranklinHaith: Why you live in Menifee and are jealous?
  • 8 2
 @matadorCE: Do you enjoy being told what to do? Come trim my trees!
  • 5 6
 @Chadhutch: I don't really care what Yeti does. Yeti made the decision to "cancel years of marketing efforts" not me. Like I said, I wasn't offended by the use of the word tribe, likewise I don't care if they stop using it because its just a marketing term. That was their decision. It doesn't change the company, the bikes, or my life in any f*cking way at all if they stop using the word tribe, so really I couldn't care less.

Same goes for any other offensive or racist symbols. Does changing the name of the Redskins change anything at all for me as a fan of the NFL? No, not even a bit. Same players, same game, same entertainment. Does changing the branding of Aunt Jamima change anything in my life? So long as they keep making the syrup and it tastes the same why would I ever care what they call it?
  • 2 5
 @sino428: You shouldn't care what they call it. So why do some people think they get to decide what things are called when they don't work for the company or even consume the product? You may not care about that either, but you might when they come for something you do care about.
  • 2 1
 @drunknride: thanks for proving my point
  • 2 2
 @matadorCE: Your point is you're a nihilist?
  • 7 1
 @drunknride: People don't get to decide what any company does. Last I checked it was Yeti's decision alone how they market choose to market their products. They could have just as easily not changed a thing. They weren't forced to do anything. They made a change based on what they though was right and the best business decision for them. Like I keep saying, they did what they felt was best for their company, I wouldn't care either way.
  • 4 1
 @sino428: You care a little or you wouldn't comment.
  • 5 8
 @Chadhutch: Nice slippery slope fallacy you've got there. Also, are you implying liberals will fulfill the dystopian "predictions" of Orwell's 1984? That's laughable, since lies are truth and truths are lies in Trump's circle. What is he at, 20,000 lies as of this week?
  • 3 2
 @drunknride: my comments have nothing to do with Yeti’s decision. They have to do with people’s reaction to it.
  • 38 7
 Not that I'd ever shell out for a bike that should automatically come with replacement rear triangles, but Yeti just lost this 'potential' customer. I haven't commented on any of the lunacy going around these past months but this is beyond ridiculous. Just because you're part of a tribe it doesn't mean you own the term and can claim offense to anyone else that uses it. It's not brave and or part of a "broadened perspective," it's cowardly virtue signaling.


\ ˈtrīb \
Definition of tribe
1a : a social group comprising numerous families, clans, or generations together with slaves, dependents, or adopted strangers
b : a political division of the Roman people originally representing one of the three original tribes of ancient Rome
2 : a group of persons having a common character, occupation, or interest
3 : a category of taxonomic classification ranking below a subfamily
also : a natural group irrespective of taxonomic rank
  • 6 1
  • 2 2
 With due respect, there are plenty of unofficial implications of this word. Tribal is often used to connotation less evolved, animalistic, simpler societies. This is often done to assign inferiority to those identified as tribal.

Do I agree with how this happened? No, but that doesn’t mean I can’t think about for a moment from others’ perspective to see how a simple word may hurt.
  • 2 2
 @pourquois-pas: I'm not particularly fond of the derogatory term "cracker," as it is offensive to my trailer-trash roots (I also don't care), but I'm not about to start a petition for Saltines to drop the offensive term and demand they consider for a moment how it might be hurtful to my extremely poor and disenfranchised, trailer-park relatives. It's obvious Saltines call their crackers, crackers, because that's what they are just as Yeti originally intended to call their community a tribe, because of the positive connotations it represented. No good deed goes unpunished apparently, especially in a culture hell-bent on being offended.
  • 1 1
 @jeremiahwas: Not sure if your countering or agreeing, I said I didn’t agree with how this was done, just pointing out to many it’s more than just a word. It’s rather ignorant to not recognize the negative connotations that it has been used to imply for generations.

Ever notice how it’s only the those from the most privileged social groups that can’t imagine how words could hurt?

It’s not about you.
  • 46 19
 Was deciding between an Sb150 and a Wreckoning, definitely going with the Evil now. I'd rather not buy from a company that caters to morons.
  • 17 7
 100% Im going Megatower now
  • 15 1
 Don't dig too deep you'll be disappointed in them too lol, Evil is the most on-pont socially responsible company around.
  • 21 7
 @mobiller: PC culture is out of control in the PNW. It's not even sad it's pathetic.
  • 29 2
 @Monsterman156: Uh, Santa Cruz (or Santacruz) is a Spanish or Portuguese term meaning "holy cross" and refers to the 'cross on which Jesus was crucified'. As an Atheist, I am offended by this. I view Abrahamic and Judeo-Christian religion as a genocidal plague that set Europe back 1000 years. Change mah mind.
  • 28 1
 Thank goodness someone is finally doing something about the #turquoiseprivilege and ending the usage of latin-based terms referencing Ancient Romans.
  • 1 0
 Quid Nunc!

Holy crap - I just googled-checked my limited understanding of Latin and now there is something called a 'quidnunc':"an inquisitive and gossipy person."
I meant it in the classic sense, as I was taught.
  • 40 16
a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.
"indigenous Indian tribes"
After reading this I really don't see how it would be offensive but whatever. Caving to social pressure seems to be the way things are going these days.
  • 8 3
 Anti social social tribe! Internet and social medias are now so strong that it's clearly changing the way people interact SUCKS big time
  • 20 19
 The dictionary definition of a word doesn't necessarily reflect the history of it, nor the implications tied to it. Changing in light of a broadened perspective is a great thing, so props to them.
  • 16 18
 That's a strawman. Dictionary definitions don't really convey subtle societal context.
  • 12 3
 @sspiff: Pfffffftttt. Thanks for "subtle societal context". Complete bullshit that you can't argue against! I'm using that for everything here forward!
  • 4 6
 @drunknride: so basically a willful admission you'll be a dick for no good reason. Cool.
  • 4 0
 @sspiff: Au contraire mon frere, the reasons are many.
  • 4 1
 Middle English: from Old French tribu or Latin tribus (singular and plural); perhaps related to tri- ‘three’ and referring to the three divisions of the early people of Rome.

Basically, it's an English word we use to describe the grouping of aboriginal and native peoples. It was used long before English was even a language.

It's the same thing as saying "state" or "nationality". How can a non-native word to describe people the world over be appropriated (that is being used only to describe native people)? It's like "if your group wants to be called "tribes" and wants exclusive rights to that, what am I supposed to call native groups of people in Africa, or Australia?" Who gets to decide what words in someone else's language are now exclusively theirs?

I understand "Hana" or "Kānaka" or other native words that are used in more broad social contexts. A "tomahawk" or "pow wow" are native words that have been misappropriated. Sometimes such words can be used for commercial, or less than respectful purposes. I would also completely understand if a native people decided they didn't like being called a "tribe" (an English word used to describe their group) but if people involved in the MTB gathering are cool with be called "Yeti Tribe", then isn't it only to their discretion?

Can I still call the tribes of Israel or Rome by such a term?
  • 30 2
 Kiss goodbye to your Maxxis Assegai tyres folks...
  • 4 0
 WTF is going on?!
  • 4 1
To find that out you must 1st look in the opposite direction to the one you are being pointed...
2 cents
  • 10 0
 Maxxis 2021 Tire Line up. Tire 1 Tire 2 Tire 3 etc........
  • 5 0
 @Three6ty: Michelin has it down with the new DH22 and DH34. 'Wild.....' was too loaded a term.
  • 7 0
 I hear that there's a demonstration outside Schwalbe in Germany with people called Mary or Hans Dampf wanting justice!
  • 4 0
 @korev: next snowflakes will want to change the name of mcdonalds so it doesnt offend scottish people who were forced into a "tribe" by the english
  • 1 0
 @agarton: Could you see a bunch of highlanders getting up in arms if the Cannondale (or any other) Team started referring to themselves as the "Cannondale Clan"?
How about Clan Race???
  • 1 0
 @Augustus-G: no so why do snowflakes
  • 1 0
 @Augustus-G: The sad thing is that I actually could...
  • 1 0
 @agarton: Collective narcissism.
  • 39 12
 This is so fucking stupid.
  • 35 11
 This is honestly getting out of hand. Cancel culture is dumb. I understand that there are some things that may need to be changed but come on, you can't live life offended by everything you hear or see.
  • 12 2
 Willing to be most of the "signers" on that petition don't even mountain bike
  • 1 4
 While I agree this is too far, “cancel culture” in general isn’t necessarily dumb. In a capitalistic society, speaking with your $ has shown to be highly effective at bringing change quickly.

Just look at the Washington NFL team. After years of protests and pressure, the only thing that made them change is FedEx and Nike asking them to. (Their biggest two sponsors by far)
  • 38 12
 This has to be the most idiotic thing I've ever read on Pinkbike.
  • 20 2
 Hold my beer.....
  • 32 0
 Did you see the zip on tires?
  • 4 0
 @chacou: Ha ha ha ha ha!!!!
  • 5 1
 @chacou: Best comment on this entire post. Thanks for the laugh!!!!
  • 28 9
 I never thought of the term "Yeti Tribe" used in that context to denote western indigenous tribal segregation and marginalization, historical African tribal unsophistication, or any other racialized/ cultural meaning. Words have no meaning without those we humans assign to them and those meanings are dynamic with the humans using them and the histories they accumulate. So, if others found this was uncomfortable it is an easy change to make. My curiosity is why the changing of a word like Tribe stirs up so much anger and fear for others? Is there a sense that something will be taken from you? Is there a sense that living without offending someone will be too challenging? Is there a genuine desire to keep this specific term or a positive benefit from this specific term? I'm not asking in a condescending way- because exploring my own emotional response I certainly went to some these places initially if I'm honest. At the end of it though, I landed on "sure... if it offends someone or makes others feel uncomfortable than it is an easy change to make." But much like the meaning of words I am also dynamic and am curious for those that are exploring their irritation with things like this where you think it may come from?
  • 16 6
 Some people were offended by a non-offensive word leading to the company changing the name of their product. Some people liked the name of that product and since it has been unreasonably changed, they are reasonably offended by it.
  • 6 1
 This +1000
  • 41 0
 It´s not a matter of this specific case.
It´s become a matter of principle for many.
Let me say up front, i don´t care about Yeti Cycles, the name or any political ideology associated with the whole issue.
What does concern me however is the manner in which small vocal minority groups exert influence upon the lifes of others in the name of what they perceive as justice, while in the whole process any meaningful dialogue and debate is excluded from conversation and battle lines are drawn from the moment the issue is brought up.
Now, having a baseball team named the "Red Skins" is something i would totally encourage people to review and make up their mind about how this might be making certain people uncomfortable because it was clearly and provably used to slander a certain group of people. No questions there.
The case at hand here however, isn´t as clear cut by any means. In fact, the tribal lifestyle is something that was the standard for all human races and groups for the longest time. So for someone to come along and exclude a certain group of people from using certain words is deeply concerning to me on a fundamental level. I don´t care about anyones political orientation, but the way these things are enforced through (perceived) public pressure these days is something reminiscent of much darker times in human history and people as a whole seem to be under the impression that only the far right is capable of oppression and dictatorship.
Again, we need to have these kinds of conversations, but this is taking it to the extreme. It´s exerting power for powers sake.
Someone quotted 1984 in the comment section and i wholeheartedly agree.
There´s nothing to be gained in this case and it does nothing but deepen the divide between people.
So for me this is not an isolated matter. Blind activism like this is in my opinion counter productive to the end goal we as humans should strive for, namely living together, united as one wih our differences being irrelevant as long as they don´t impact others in a negative way.
  • 6 0
 Here's my take.

As others have said, it's easy to see how the use of a pejorative term like "redskins" could be offensive if you're being honest with yourself. It's harder to see how a widely applicable and seemingly benign word like "tribe" could be offensive. It's a little unsettling to think that one could use such a seemingly benign word and find himself the target of outrage, etc., especially when the intent element has been entirely eliminated from the analysis.

Also, I think there is a looming sense that we may be approaching a slippery slope. It's not hard to imagine that we'll be changing the names of the Kennedy, Clinton and countless other libraries a few years down the road when it's decided that men who cheated on their wives are no longer deserving of our respect. And then it will be time to drag Magnum PI out into the streets and beat that mustache off his face for wearing Hawaiian shirts, even though he didn't know any better at the time.

Obviously I'm using ridiculous examples here to make the point. I'm not expressing my own views necessarily, just trying to answer @snl2000's question. Neither am I trying to be insensitive. At the end of the day, I couldn't care less what Yeti calls their circle jerks. Although the etymology above suggests some synonyms. Maybe they should call it the Yeti Clan?
  • 5 0
 @Stoaks: over to you Scotland... lol
  • 4 8
flag sino428 (Jul 14, 2020 at 13:23) (Below Threshold)
 @Loki87: Just curious, how exactly does Yeti changing a term in its marketing equate to a "minority group exerting influence upon the lifes of others in the name of what they perceive as justice".. How does a bike brands marketing terms actually effect your life?
  • 8 0
Funny enough, scottish people probably had every right to be up in arms about the use of the word "clan".
Which is exactly indicative of the slippery slope you´ve mentioned. These things know no boundaries and they don´t discriminate. They have a way of getting out of hand, where along the way individuals will weaponize language for their own goals and the end result is something that´ll surprise us all, except for those few individuals who´ve warned against it from the get go.
  • 11 0
As i said, this is not an isolated matter. To me, the fact that these things now start spilling over in such small niche areas is indicative of a bigger problem. Namely, the actual political landscape not being able or unwilling to facilitate necessary change in a controlled manner. However, that doesn´t mean i´m on board with what i personally consider a form of vigilantism. There´s peoples livelihoods on the line here.
My biggest gripe with the whole process however is, as stated, the lack of communication in the whole process and how i personally feel left out of a shouting war between extremist ideologies.
These changes have come out of nowhere and i personally am not ok with the way they portrait the correct use of language, which on a societal level is something that will take effect on my personal life somewhere down the road.
The big problem is in fact that this is "simply a company". An entity that should be mostly excluded from societal matters as their monetary interests do not make for a level playing field when they´re involved in decisions regarding the public. Now Yeti set a powerful precedent for how a small group of people got their will be threatening the bottom line of a company and in the process set an example for the powerful going along with a certain narrative.
In essence, they had a debate about the future of our language and the way we can express ourselves without involving the general public and without any chance of finding a middle ground or compromise (again, battle lines had been drawn from the start). Now please understand, i do not expect them to hold a public hearing about such matters. I´m not delusional. I´m simply advocating that this kind of vigilante justice is something that can only happen in very small doses in our society and only in cases where it really matters (red skins for example).
Again, this specific matter i could care less about. It´s the way and the sheer number in which these things tend to happen these days, that i am deeply concerned about as this clearly has exceeded being a discussion between a company and their critics. It has become a fight over words and expression in which a large part of the general public doesn´t actively partake or isn´t even able to do so.

I hope this makes it a little more clear, though english isn´t my first language and it may be hard for me to express my exact thoughts properly all the time Smile
  • 2 2
 @Loki87: Well my biggest disagreement with your argument is that the general public doesn't have a say in what companies do. We as the general public definitely have a huge say when it comes to what companies do. There is a phrase called "speak with your wallet", meaning we as consumers have the ultimate influence over what alot of companies do. Don't like the way a company does business or advertises, simply don't buy their product. This one decision does not now completely erase the term "tribe" from out vocabulary. Other companies are still free to use it if they want to, but they will have to weigh the potential effects of how consumers will view it.
  • 6 1
 @Loki87: So you are reading it as Yeti was victimized by a vocal minority that forced their way upon them? That's not how I read it- I read it as Yeti was made aware that someone or some group felt uncomfortable with a phrase they were using, chose to research the history of that discomfort and the experience of those people, and chose to change the term. It sounds like Yeti chose to act because they wanted to look out for the comfort of those around them and because it wasn't that big a deal were able to do so. I know these are touchy sensitive matters and it's hard not to feel defensive, I do often when talking about these things or reading them, but I am curious when you allude to this Orwellian decline- what are you picturing? What is the worry? That the fight for rights of some (vocal minority) inevitably impinges on the rights of others? @stoaks what's the slippery slope? That we are all unable to speak without offending others? That we are so sensitive we lose our sense of self? Because I think these are real discussions to have but also get lost in emotions towards specifics. Again though, I don't see Yeti as a victim here but someone choosing to make a change they view as positive...which is empowered and empowering is it not? I may be wrong though and there may have been unfair pressure I don't know about.
  • 11 1
Well, i´m a proponent of the same idea and i´m not disagreeing with you there.
Again, this doesn´t affect me. I´m fully willing to say that.
As everyone else though, i have a right to an opinion and that opinion is that given enough precedents, certain actions will take effect on society as a whole.
And as i stated, i was left out of that conversation and am not able to partake in it. I haven´t bought a Yeti and i won´t do so in the future (for reasons different from this discussion), therefore i cannot influence this in any way. I also really don´t want to, as i consider this the absolut wrong platform to discuss such matters. We have actual channels to have such discussions on. Which is what i said before.
In the end, i don´t disagree with you. I just have my opinion that these things will bring about as much good as any revolution has in human history and therefore these discussions need to be held publicly and the necessary changes need to be implemented out of free will and gradually, not abruptly because a company feared for their bottom line.
To make this clear. If Yeti was to change that name out of their own free will because they thought it was necessary, i´d applaud them or at least be indifferent about it. However, the way these things tend to go down is not a cause for celebration for me, but rather one to be concerned about how change is brought about in our society at the moment.
People want to hit others over the head with their opinion until they comply. To me that is not (real) change.
I would like to see these things grow organically, which would actually involve exactly what you said, the consumer voting with their wallet, therefore any corporate change acurately reflecting societal consensus.
This is an endless discussion though and none i want to take any further as we seem to reach a territory where absolutism becomes the standard as i never said it´ll erase a word from our vocabulary. I simply stated it´ll affect the way we use language and how i personally am able to communicate, which is something i´m not willing to accept. I simply take offense with the way these things happen and how they tend to further the divide among people, for which this comment section is an utterly ridiculous example (not us in here, but the rest of it!)
People getting called Nazis for factual statements that didn´t even involve an attack on anyone or anything is something i consider a rather bad side effect of this whole situation.
If someone doesn´t feel the same way, that´s cool.
I however wanna see things play out in a different way as i reckon it´ll produce a more sustainable future for everyone.

Basically, yes. I wouldn´t say victimized. I don´t care for them. They´re a company and they arguably managed this without any damage to themselves.
I am fully willing to admit i am not seeing this as a free committment to being more inclusive or whatever we may call it though.
I may be TOTALLY wrong about that.
I was just answering your question why people take offense.
I guess a lot of us have just become willing to accept that these things are not voluntarily happening most of the time. It may be cynical, but that´s how i feel about it.
As stated above, i see this comment section and can do nothing but wonder if life for these people will actually be better in a few years when all those who are allready fed up with it will inevitably be influenced in their behaviour towards them. I kinda fear general "minority bashing" (contrary to the bashing of a specific minority) will become an actual thing because people feel justified because they are getting really annoyed (not my sentiment!).
The orwellian part to me in this specific case is the fact that to me the word has no negative conotation in any way. Quite the contrary actually, and this may also be a big part of why i take such offense at it. If we consider it a word that belongs to some culture (a concept i really can´t grasp), imho it´s still cool others are willing to use it and identify with that culture. If it is just a basic word, tagging it as problematic is something i am considering dangerous, given the ease with which people are willing to accept this label.
This certainly is something that is affected by our heritage as well though, as most europeans probably would agree that this whole war over words and cultural appropriation is something that appears quite strange to most of us. It may also be partly me being german that i take offense at weaponizing language as we´ve seen all too well what happens when that becomes the norm.

Good night guys, take care and thanks for keeping it a civil discussion! Something that is not too common anymore!
  • 1 3
 @Loki87: Where we disagree is the whole "free will" part. My stance is that companies can do whatever they want, and are free to advertise how they like. No one forced them to change anything. They changed because they think that getting rid of the word tribe is the right thing to do, or they fear for their bottom line. Its likely a combination of both. But the fact that they fear the bottom line shows that they really think that enough people will be offended by the use of the word tribe for it to actually cost them money. That shows to me they think there is really some substance to this beyond just a small petition.
  • 5 0
Ah, we´re getting to the meat here! Big Grin
I guess that´s just two different ways of viewing it.
I just assume that when someone has to be told to do something, it always leaves doubt as to whether this is something that would have happened otherwise.
Again, i´m cynical like that and this case certainly is not clear cut in any way. It may as well be totally trivial and once they got told about it, they were totally behind changing it as you assume. We can only speculate.
I however would like these things to play out more like this:
- Company does market research
- Comes to the conclusion something isn´t vibing with consumers
- Changes said thing
In light of recent events i just find it hard to suspend my doubts about such petitions being followed voluntarily.
Also, the problem i have with a petition being equal to actual market research or other intrinsically motivated reasons is that these petitions probably are signed by a high percentage of non customers, at which point it is in fact not the market driving the decision, but a small activist group asserting pressure by riling up the potential buyers over corporate non-compliance at which point the petition is only a means to an end. I think there´s a distinction to be made between the two, especially in a case like this with a relatively low number of signings.
Also there´s too much risk associated with bad press for any company, even if the customer base is totally not affected by it, to not deal with said bad press. Not responding to a petition like this will lead to controversy and is something that needs to be dealt with, unrelated to how the customer base feels about it.
That´s where to me personally it drifts too far from the original idea of "pleasing the customer" and the customer asserting influence through this mechanic.
You´re not wrong though. Is guess it depends on your level of cynicism and general worldview.
  • 10 1
 @snl1200: I don't take offense to the action taken by Yeti, I take offense to the broader implication of people allowing themselves into being bullied to discard their heritage, their history, because someone, who's not hurting in any way from it decided to take offense.
This isn't about this case in particular, it's about cancel culture rewriting history and silencing dissenting opininons.
If people keep marching down this road, we will have an actual dystopia in the very near future, hell, you could reasonably say we're already there.
  • 2 0
 @Loki87: I like the way you think.
I should try to be more eloquent in my thoughts.
  • 2 0
 @sino428: and that's the slippery slope, right?
  • 2 5
 @gasman1: not really, I think ‘slippery slope’ are generally bullshit fallacy.
  • 3 2
 @Losvar: This is about this case. This case is literally the case we are commenting on and in this case a group of people chose to change their behaviour. They may have felt bullied into it but that is not how they described it. If as they stated they looked at a potential harm in their behaviour, even if many of us and myself included don't fully see the harm or were not personally affected by it, and chose to change their behaviour then kudos to them.

I don't think reconciling our histories is a slippery slope. I work in mental health and have specialized in post traumatic stress work with children for well over a decade. I've sat with kids who have been through atrocious things and then listened to those around them tell them they should get over despite the role it had on shaping their biology and approach to the world. A key aspect in moving forward in a healthy way is discarding simplified notions of god/bad, or moral/amoral, and replacing them with more complex understandings that the things people do are both good and bad and we need to find better ways to honor the good while also standing against the bad. History is complex. Jefferson wrote that all men were equal while being attended to by a teenage slave who clearly wasn't viewed as equal and whose sister he later fathered children with when she was in her pre/early teens because she was his property. These are disturbing things to view through a modern lens. Do they erase the fact that Jefferson was also a political reformer, was more open to progressive ideas than his peers, and without the steps he made the freedom of the protesters to protest his statues might not exist? No.

Yeti made a choice to listen to a group of people, to learn about their perspective, and to change a simple five letter word to something that will be more inclusive for all. Good for them. On a small scale I hope we can look at our interactions with others and where possible make choices that make those around us feel safe. This is a different thing than descending into anarchy, mindlessly holding onto the past because of fear of an unsure future, or allowing power systems that we believe keep us safe to crumble. The positive and negative aspects of these things should also be discussions but to simplify and generalize what happened with Yeti as an omen that the world is collapsing in on itself isn't the perspective I'm taking. Not discussing and responding to the harms done is also erasing history.
  • 1 0
 @Fifix: yeah but the “indigenous peoples of North America’s” offendedness trumps the “some people who liked the names” !
Yeti weighed up the situation and decided to change it , shouldn’t be a big deal !
  • 3 0
 @sino428: “Fear” is the only part of your response that describes Yeti’s action. They were worried that the Liberal Mob (which by the way is small in numbers compared the the “unoffended majority”), would target their business and hurt them financially.

These types of cancel culture and erase history movements are what has generated all the responses in thus thread. It’s not the semantics of the word, it’s that a small group of people have somehow been given power over the majority. Now it seems they are drunk on that power and can’t stop wielding it.
  • 3 0
 @snl1200: The word "tribe" is a completely neutral word, humans are tribal by nature, there is no negatives attached to the word itself, nor to the way it was used.
The fact that this happened following fake outrage by people looking to take offense to as much as possible, does echo the current political climate, wether we want to admit it or not, and no matter how Yeti choose to word it, they did it due to pressure from a small group of politically motivated people.
This happened as part of a broader attack on one of the most important liberties that exist anywhere in the world, freedom of speech.
Freedom of speech is something that the majority of the world's population don't have.
It is one of the most important contributions to humanity that ever came out of the USA, and something that people die for in some less fortunate countries, and people taking it for granted and excusing attacks on that liberty, I find extremely disturbing, even evil (nobody ever considers themselves to be evil though).

Saying that this is just about this one case, is extremely naive, and in a way I wish I could disconnect and think that way too, but I can't, not anymore.

I do see your point in how some words could be hurtful to some, but you can't go neutering language to appease those that might be offended, even if they legitimately are hurt by it, because the end result is much worse to so many more.
Censoring language can never be looked at in such a way, it is extremely dangerous, as it can and will facilitate further degradation of human rights.
  • 4 0
 @Baller7756: "Of all tyrannies a tyranny sincerely exercised for the good of its victims may be the most oppressive.
It may be better to live under robber barons than under omnipotent moral busybodies.
The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.
They may be more likely to go to Heaven yet at the same time likelier to make a Hell of earth.
This very kindness stings with intolerable insult.
To be "cured" against one's will and cured of states which we may not regard as disease is to be put on a level of those who have not yet reached the age of reason or those who never will; to be classed with infants, imbeciles, and domestic animals."
-C.S. Lewis

I think this quote is quite fitting.
  • 2 2
 @Baller7756: it’s a horrible feeling when you think you’re loosing your power !
  • 21 1
 I didn’t realize I was offended until now.

As a middle aged man with hairy back/shoulders, can you please change the name from Yeti to something else? Every time I see it zi feel shame and anxiety.
  • 20 1
 I don't even care about the identity politics or political correctness aspect that much, but: Them using terms like "change", "social values" and "camaradery" is so incredibly pretentious.

You're a business company ffs - a private entity that exists for the sole purpose of acquiring as much capital as possible and as such you're not exactly qualified to lecture anyone about values and social responsibility. Take a f*ckin seat.
  • 17 0
 I'm a member of a very small Virginia tribe which recently obtained U.S. federally recognized status, but I'm only speaking for how "I" feel about it. I never found the use of the term "tribe" offensive. "Indians" is fine too, even if it's so ridiculously wrong. "Redskins" is F'd up, glad that's finally gone. When we build a casino I'll buy a Yeti.
  • 12 0
 Since a Yeti is a fur-covered being, former "tribe" members should call themselves furries, and "tribe gatherings" should now be referred to as Furry Conventions. I'd sign that petition.
  • 11 0
 This is pretty dumb. Only took 1,000 people to change something Yeti has built up over 35 years. Part of my draw to Yeti is the Tribe and community they have. The fact that they gave in and changed just to preserve a reputation to a few people who get offended by the most meaningless thing is sad.
  • 12 6
 It really isn't hard to understand that somethings that may appear 'meaningless' to you is actually quite meaningful to someone else... Also you cannot take a petition at face value, it is always implied that every signature on a petition represents far more in real life. I am also really sorry that the name for your group of Yeti-riding friends has changed resulting in the obliteration of the community...I hope you all recover from this tragic event.
  • 15 0
 Do they still have a CHIEF executive officer?
  • 12 2
 you really cant win in this woke cancel culture. if they didn't change, you can bet someone will label them as some sort of company "deep rooted in white supremacy" or something ridiculous like that.

As much as I disagree and think they shouldn't give in to cancel culture and the woke mobs, I don't blame them either. it sucks, but they have to give in. As a company, its easier to take some heat from some fans than to be destroyed by cancel culture.
  • 22 12
 Good for Yeti and shame on most of these commenters.

To those dissenting so vehemently, what is so objectionable about a company changing their marketing language? This does not change the product that they make, or even the events that they host.

All it does is open the door to other folks who may have previously found the terminology they used offensive. Were the "offended" justified? That's not your call to make, nor is it mine. But Yeti saw that it was a small enough change that could make more people comfortable, and there is no logical reason that NOT using tribe should offend people.

To all those complaining about the "true etymology" of tribe and the sorry state of the world, get bent. You're the real keyboard warriors and you aren't very good at it.
  • 2 2
 very well said, clear logic. Sometimes I wonder if those who can't see this deeply into the issue , just aren't capable of thinking at that level.
  • 1 1
 Ironic that you are telling everyone to get over it, yet display the American flag on your profile which A- is offensive to many people and B- reminds Native American Indians of the lands they have lost and the crimes that were committed against them......
See pretty easy to be offended, so are you going to change your profile flag to something more inclusive to stop offence?
  • 12 3
 Merica: footballers take the knee, 50% of people go batshit.
UK: footballers take the knee, no one bats an eyelid.

The idea that a word should fall out of use because a tiny subset think it has become a pejorative is laughable. That ends with us grunting at each other because we've woked all the words out of existence.
  • 3 2
 You are about 3 years late with this argument
  • 12 0
 I am no longer a fan of Yeti bikes.
  • 7 1
 Well said. They're cancelled!
  • 3 0
  • 10 2
 tribe (n.)
mid-13c., "one of the twelve divisions of the ancient Hebrews," from Old French tribu or directly from Latin tribus "one of the three political/ethnic divisions of the original Roman state" (Tites, Ramnes, and Luceres, corresponding, perhaps, to the Latins, Sabines, and Etruscans), later, one of the 30 political divisions instituted by Servius Tullius (increased to 35 in 241 B.C.E.), of unknown origin. Perhaps from tri- "three" + *bheue-, root of the verb be. Others connect the word with the PIE root *treb- "a dwelling" (see tavern).

In the Biblical sense, which was the original one in English, the Latin word translates Greek phyle "race or tribe of men, body of men united by ties of blood and descent, a clan" (see phylo-). Extension to modern ethnic groups or races of people is from 1590s, specifically "a division of a barbarous race of people, usually distinguishable in some way from their congeners, united into a community under a recognized head or chief" [Century Dictionary], but colloquially of any aggregate of individuals of a kind.
  • 9 0
 What if you're from a Pict tribe? What if you're from a Wend tribe? Or a Goth tribe? This is so narrow minded. Tribes exist on every continent (except Antarctica) and in most cultures.
  • 3 0
 You're definitely going to be down about it if you're from a Goth tribe, 'cause you know, that's just how they are.
  • 13 6
 I have two Durango built 90's Yetis hanging in my garage, as I lived in Durango for a long time.

Even though Yeti is now in a different part of CO, Durango has a history of serious indigenous baggage.

It's basically a border town to multiple reservations and the college there, Fort Lewis College (which is likely the only reason Yeti ever started there) started as a Indian Boarding School which were created for the sole purpose of destroying and assimilating Native culture.

Looks like the term "Yeti tribe" was being used back in the DGO days which means that term has far more baggage behind it than many people automatically think.
  • 12 1
 I’m offended by E Bikes
  • 7 0
 . I would be willing to bet that Tribe Called Quest leaves the "Tribe" part in their name. I can sit at the firehouse for 24hrs with a racially diverse group of men and women, and verbally slam each other with racial comments. All that happens is we laugh till we piss our selves. We still have each other's backs 100%. And Yeti, a whiter than white bike company, feels the word "tribe" is offensive. Give your balls a tug.
  • 1 0
  • 1 1
 But I have to think the firehouse bond is different than what goes into marketing and branding for good reason, I mean you raise a good point in the contradiction, but all that aside, Tribe Called Quest is solid rap music, and yeah I don't see them going by another name, although they're about the vibe right, also they're like 50 right
  • 16 7
 does this mean we might see a new album from 'A HipHop act called quest' ??
  • 4 5
 Best take so far
  • 11 5
 There is a LOT of ignorance here. Are we so egocentric and myopic that’s we can’t possibly imagine that some else’s experience, when it differs from ours, might also be valid? Come on people. Heaven forbid we find ways to be more inclusive and less offensive.
  • 5 8
 No kidding. Petitioning because they don't like the way the Yeti folks interpret a word is simply bullying. Yeti's experience was also valid, just different.
  • 6 0
 Is removing this from their lexicon really going to cause any harm ? If the term is offensive to native Americans, what harm is removing it really going to do ? We have to remember that these terms were created by the dominant (and oppressive) colonial groups. Don't you think Yeti had some inkling that this term was on thin ice prior to this ?
  • 2 1
 It's not offensive to native Americans. The term was not created by a colonial group. Yeti would have had no idea because "the term being on thin ice" is f*cking stupid.
  • 1 2
 @DGWW: Read it. It reinforces my "opinion". Who is offended and what constitutes an offense is subjective. The term being created by colonial groups is outright bullshit. If you're trying to separate fact from emotion then is not the right place.
  • 3 0
 @drunknride: I'm just trying to live in a world where things are fair and people are happy. Many companies have removed 'tribe' from their marketing. Its their decision. I believe it is the right one as removing it doesn't hurt anyone , whereas keeping it may. Seems pretty simple to me. I fail to see the huge scary dangerous impact that this has on anyone. Yeti are free to change their marketing as they please.
  • 8 0
 lol I’m gonna start a bike company and all bike models will have socially unacceptable names
  • 7 2
 Biking is my break from politics, sad to see the virtue signaling invade a sport/industry built on breaking barriers and rejecting the norm (Palmer to Sensus crew; Blenki to Gwin in small areas of the sport with Graves going from DH to XC medals and BMX olympics for YETI).

Bet half those signatures on the petition are from people that have never pedaled a bike, let alone rode a yeti.
  • 5 0
 Tribe describes more than just native american populations, and it's not even related to any one thing in particular. For anyone to claim that word means one thing and that thing is bad for one group of people is pretty ridiculous.
  • 24 19
 Admirable decision by Yeti to acknowledge that to them it's just an empty word that can easily be substituted with family, group, gathering, etc., but recognizing that it does mean something powerful to other people.
Kudos Yeti.
If you're actually upset by this move then maybe try learning about another word, "empathy".
  • 7 5
 The word you're searching for is "literacy".....
  • 5 0
 While I don't really have a strong feeling one way or another on if a company should or shouldn't bow to pressure of a 1000 person online petition. It seems a little short sighted to claim the term only relates to dehumanization, or genocide of a people. The term is valid in taxonomic categories in biology, in addition to communities with a common thread. I have a hard time deciding when something should be changed to meet someones's desires or they should simply not purchase that companies products.
  • 2 0
 I'm not thinking they are bowing. I'm sure this has come up in the past. Has come up at two companies I've worked at.
  • 5 0
 Threads like these are great. Free speech and freedom of thought and expression (until it gets moderated, that is) in all it's glory and gory. People died for that right as well.

Anyway, I'll carry on riding my yeti (for the record, I'm not a dentist) and not worry about this any further.
  • 32 27
 I am in the market for a new bike but Yeti just dropped off my list. I won't support a company that can't stand up to SJW keyboard warriors. Cancel culture just claimed another victim and lost me as a client.
  • 13 5
 Funny, you seem to be alluding to fighting "cancel culture" with "cancel culture", also known as free market capitalism.
  • 5 5
 @chacou: No just promoting what you like with your money. Nice try shaming though.
  • 9 6
 @sbrdude1: Promoting something with your dollars sure, but getting upset at a private company changing a marketing term that you proclaim to never again purchase from them is the very definition of cancel culture. It's all good, voting with your dollars and aligning with your values is important, but recognize the irony of lamenting cancel culture while fully participating in it.
  • 2 2
 I agree. I am also outraged. Yeti should be cancelled.
  • 7 0
 Pinkbike: I swear you guys just drop a grenade and run. "Bet this one gets 500 comments... ya drop it boys, DROP IT!"
  • 8 4
 Ok now I've read some comments, I guess I'd add that 3. The opportunity cost here (not using the word tribe anymore) is just not that big, like it's really not that sweet to call yourselves a tribe anyway. If you don't know there's a slew of badass shredders riding turquoise super bikes in big mountains, you need to learn more about our sport, the word tribe is just not that big a factor for people realizing that Yeti has been a legit company for decades, and well talking now about centuries, the word tribe is a bigger deal to another span of let's be real, a more profound root in human history and culture. And yeah, I don't think mountain biking (at its best) is totally removed from the naturalist and evocative cultures of Native American cultures, but this is just a PB comments section, so I'll stop there. Yeti, awesome. Respecting and honoring deep cultures and those who are oppressed, also awesome
  • 5 0
 Companies should begin looking to Cove Mountain Bikes when naming things. Nothing offensive here, folks! Shocker STD Hooker G-Spot Hustler Stiffee Foreplay Sanchez Hummer Handjob
  • 5 1
 I always wanted a Handjob but I tried a Hooker then ended up paying for an STD.
  • 2 1
 @Dropthedebt: hahaha!
I began with the Foreplay before I found the G-Spot. Interestingly enough I also ended up with an STD at the end of it all. Got rid of mine shortly afterwards
  • 2 0
 Oh god yea as a kid even if I saw one of thses at a bargain price I wouldn't even think about it! Imagine the conversation with parents: what bike do you want?
Umm... A stiffee...
  • 4 1
 Who cares, the "Tribe" thing was super lame and whatever they replace it will will be super lame as well. I have an SB6, which is a fantastic bike, but wouldn't be caught dead at some lame yeti owners meetup to jerk eachother off about Yeti's.
  • 5 2
 Great job Yeti! By no longer using “Tribe” in your marketing material you have single handily wiped COVID-19, poverty, addiction, and despair from the lives of Native Americans in the four corners area. I’m sure you feel so much better about yourselves.
  • 3 0
 How about, I don't care. How many hours were wasted collectively as a whole. Reading the article, in fighting that really does not change anyone's mind. It just makes you feel better for such a split second. WOW That whole immediate gratification is out of control. Go ride...
  • 4 0
 When DID Yeti get so exclusive? In the 90's they were pretty much like a Cannondale or Rocky Mountain. Sure they were rare, but not more expensive. So WTF happened? When did they change?
  • 13 0
 Around 4 years ago they stopped making aluminum bikes - that was step one. Then they incorporated the Kashima coated switch system into every model - that was step two. Then after some demographic research, they realized they could turn their boutique brand into a luxury brand and get away with not providing an aluminum complete in the $3-4K Range. The psychology behind marketing and product pricing is pretty wild.
  • 8 1
 what if 2000 people signed a petition to put it back ?
  • 6 1
 Only diatribes are frowned on in the PB comments. Speaking of that where the hell is waki. PB posts are down about 10% with him not posting....
  • 4 0
 Don’t see the issue with the word tribe considering it’s not even a word that originated in America.
The term, “tribe” originated around the time of the Greek city-states and the early formation of the Roman Empire.
  • 5 0
 whats next? italian mafia bosses ordering Steve Peat to be shot in a pub for using the word "syndicate" without their permission?
  • 8 1
 Over 1000 people need to get a life. Ridiculous
  • 2 3
 Are you including yourself in that count?
  • 1 0
 PB comments are a life-form.
  • 2 0
 PB-comments is love, PB-comments is life.
  • 6 2
 PINKbike be warned. This is a sign of the times to come. There must be a minority out there who think “pink” is a derogatory word for whatever cause/movement/ideology/cult/tribe or what-do-I-know.
  • 4 1
 Lip service. I would be more impressed if Yeti and whoever signed the petition did something active meaning beyond being the assumed and assuming PC police for the tribes their heart (public relations dept and egos) are allegedly bleeding so hard for.

Just my opinion. At least they are trying to do the right thing....? Too bad taking just this approach is as stereotypically removed, isolating, annoying, elitist and contemporarily as white as white can be. So woke Yeti.
  • 3 0
 Good job Yeti. Your profits will suffer as you caved in to a group seeking out imaginary offenses who will never buy your bikes anyway. They will just move on to target other people and try for more meaningless victories that do no actual good. "Tribe" is not derogatory and was never keeping anyone out of the sport or from being your customer, but this move will.
  • 3 0
 Thought For The Day

Whilst we all get distracted by this story about subjugation, genocide and a change of our outdated colonial attitudes; Let us not forget that we (USA/UK/France/etc) are currently providing the weaponary, equipment & training for the subjugation & genocide of the Yemeni people... Amongst many other.
How about we all get upset at actual atrocities going on right now.
  • 2 0
 I'd guess because it's far more difficult to sweep aside actual consequences and inconsistencies in thought and action than hypothetical ones. Critical thinking not being the defining theme of this thread... I'm gonna skip the rest of this shit show and go for a ride.
  • 9 2
 Bow down to the mob
  • 4 1
 Santa Cruz will be changing his name because is well related to the church and nobody wants to be associated to the church....I keep asking myself where the F**K goes the free will and freedom of speech??
  • 4 0
 Can we get a thousand or so of us to start a petition for them to knock $2000 to $5000 off the price of there bikes? I mean a SB165 frame alone is $4000! Wink
  • 7 1
 Snowflake generation coming on through...
  • 10 5
 Watch out CBS you're next! The show survivor is riddled with the term tribe. Where is the petition for that to change?
  • 3 0
 has survivor even survived this long? that show kicked off about the time wheels became round
  • 1 0
 Good insite.
  • 11 5
 wait so "Tribal Nations" is okay but using the word tribe is not?
  • 4 0
 Someone with a down vote should really step up and explain this to me because it's an honest question. I'm not sure how you distinguish between those two terms.
  • 3 3
 @friendlyfoe: Not the downvoter but I say Context Matters
  • 2 0
 @friendlyfoe: I don't know the American context as well but I think using tribe is a legal thing. In Canada the terms "Chief" and "Indian band" are inscribed in law that they must be used. They were and are still forced to use them despite them being offensive so now when others use them it is very upsetting. I would say there is likely a similar situation there.
  • 7 1
 Absolute joke!!!! Stop over thinking everything!!!!
  • 17 13
 I'm not a fan of Yeti and will never buy one, but this is the obvious, smart and cool decision to make. Pinkbike racists are back in force today!
  • 6 1
 They should get rid of the Yeti character emblem too. It is insensitive to the people of Tibet.
  • 4 0
 I wonder how many would sign a petition to start calling Yeti mettings Tribe meetings again? Should easily get above 1000 signatures, right?
  • 2 0
 Or to get lebron james to wear a 'free hong Kong' shirt.
  • 4 0
 If we get a thousand people to comment here, does the petition get cancelled. What a screw up, people who actually buy bikes in counter petition.
  • 5 0
 @TransitionBikeCompany please bring back T.I.TS on all of your bikes. Promise, I won't be offended.
  • 5 0
 Now we wait on the decision from ‘A Tribe Called Quest’... or are they still looking for their wallet in El Segundo?
  • 6 2
 We have the E-bike filter already. Could we please have a filter to remove silly content like this from my screen when I visit Pinkbike?
  • 4 2
 Well here's the problem: Use of the word YETI can be interpreted as offensive. The company YETI is taking folklore/beliefs from the indigenous Himalayan people and making it their own "mascot" for the name of their company.

So YETI don't be a hypocrite, you need to change the NAME OF YOUR COMPANY and not simply getting rid of the use of the term "tribe." Hypocrites.

From Wikipedia, the free encyclopedia

In Himalayan folklore, the Yeti (/ˈjɛti/)[1] is a monstrous creature. The entity would later come to be referred to as the Abominable Snowman in western popular culture. The names Yeti and Meh-Teh are commonly used by the people indigenous to the region, and are part of their folk beliefs. Stories of the Yeti first emerged as a facet of Western popular culture in the 19th century. The scientific community has generally regarded the Yeti as the result of a complex of intricate folk beliefs rather than a large, ape-like creature.
  • 2 1
 @kleinschuster: Yup. Cultural appropriation at it's worst.
  • 2 0
 Sepultura Tribe Lyrics:
We ova inna tribe haffe call to a nation
So inna direct communification
Heal your wounds in dysya bloody dimension
Because the end could be a violent solution
Words are not dead create revolution
We haffe grow
Nation we call, words heal them all
Rock dem tribal, cyan never fall
Ram de dance hall, warrior prepare fi de end
Tribe to a nation
We grow!!
All we do is believe
No turning back
We fall from our wounds, but these words aren't dead
He who lives must be prepared for the end
Change is the law of life
No falling back
We fall from the wounds, but these words aren't dead
He who lives must be prepared for the end
Push up, mash up, get up, stand up, tribe up,
Feel up, rise up, turn up, sing up, shout up,
Speak up, move up, hail, look up, free up,
Crash up, jam up, seal up, sign up, stick up,
Push up
Tribe to a nation
We grow!

Makes a great backing track for an MTB edit.
  • 2 0
 Just to get it right: Calling other groups of people tribe is offensive to them, calling the own group tribe is also offensive to other groups not wanting to be called tribes.
ok, still don't get it but I guess not using this word won't hurt either. Typical example for "yeah ... whatever"
  • 3 0
 I was looking at dw link bike for my next bike, either an Ibis or yeti. I will vote with my money and get the Ibis. Way to go yeti, shrinking your already miniscule market, good thinking!
  • 3 0
  • 3 1
 Yeah Yeti.... you caved. The origin of the word goes back to the 12th century. Was originally used to delineate Hebrew groups....or Tribes. Yes, the origin is closer related to Jews.... not Native americans. It is not a word that originated to refer to Native Americans. The word "tribe" is not associated with Genocide, in fact, most Native americans refer themselves as Tribes. The Ogallala Sioux leadership is called the Ogallala Sioux Tribal Council. SB140 for sale.
  • 2 0
 The petition statement was definitely a well thought-out and written piece. I can see it both way and I understand and can sympathize with the reasoning behind the motivation. I'm certainly not in a position to claim whether it should or shouldn't be taken as offensive, demeaning, or whatever you want to call it but, at the end of the day, I do believe that it's still a choice us free-thinking individuals have to perceive it that way or not. I don't believe we can definitively say whether using this word, in what most would consider to be in a positive context, is factually right or wrong. You can either choose to be offended or not. I respect Yeti's decision even though I, myself, find it rather silly that we're going to such great lengths to ensure political correctness with such a common and universal word like "tribe". I can understand the re-naming of sports teams but this one is a bit odd to me I must say
  • 3 1
 Bad on Yeti: (1) Succumbing to oversensitive cancel culture bullying tactics, and (2) Trying to use the issue to score liberal PR brownie points. Yeti if you truly made the change based on dialogue with the indigenous community over the past year, then just quietly drop the word, or quietly change it to 'group' or 'community' or 'gathering', but don't use it as an opportunity to gain liberal PR. As you see from all the comments here on PB, this is going to backfire on you Yeti. Making this change now, with this PR, during an election year and all the heightened sensitivities around these issues, has propelled you into a political shit storm that is best left out of mountain biking.
  • 7 2
 So what do i call my Tribal tatoos now?
  • 21 1
  • 25 0
 Terrible decisions?
  • 5 0
 My ex was really into tattoos and told me once that many tattoo artists started moving away from that term awhile ago.
  • 4 1
 @furiousstyles: rubbish or terrible decisions?
  • 4 0
 @Dropthedebt: She is still a terrible decision and still thinks I'm rubbish. But "tribal tattoos" as a term has fallen out of favor.
  • 3 0
 90's comedy.
  • 2 0
 @watchtower: enjoy it while you can....
  • 1 0
 A momentary lapse in judgement, like you should have from the start?
  • 1 0
If you go with Beth and Trevor Jordache it's allowed. I think fictional patio dwellers are okay.
  • 4 2
 After careful consideration, and a meeting with Bigfoots and Sasquatch from North America, Yeti will no longer be called Yeti. We will now be called overpriced turquoise bike co.
  • 2 1
 Where does this end? Can we just ask Yeti to stop using the name Yeti? When Yeti used the word "tribe" do you think they in any way shape or form thought, "hey, let's put down the Native Americans cause Yeti is a Superior being, bound by privilege, oppressing others for their financial gain?? Just remember gang, (oh, can we use this term?), this starts as an innocent form of political correctness, then spreads to everyone being offended by everything requiring action. As a family from a former communist country, and having a gf from Cambodia who fled in the 70's before her family was shot dead by the few who controlled the many. Check your history folks. Few control the many. Finally, go by the Yeti HQtrs in Golden as I did, and you'll find many great employees who work to build a quality bike, not put down Native Americans.
  • 1 0
 Kinda surprised and sad. They should have dove deeper into what the “Natives” said about the word “tribe” but what ever. The bike is still rad. Even if the company makes any political correction for attention. A new bike is enough I would think.
  • 1 0
 So glad to see Yeti Cycles making a change, but I fear it may be too little, too late. I agree with many others on this page in saying that Mountain biking as a whole has many deep fundamental issues involving; racism, sexism, and discrimination based on socioeconomic status. Honestly, it is hard for me to believe this discussion is just coming to the forefront of our cancel culture criticisms. I read an article in the NYT last week tracing recreation on two wheels back to slave owners, wtf! While this change is a step in the right direction, I think all those willing to sign this petition should also consider abandoning the sport altogether. Perhaps recreation on two wheels has gone too far alt-right to be saved.
Next time you’re thinking about heading out to your local trails on your SJW powered mtb, try to remember this petition and consider sticking to the climbing gym or hot yoga studio until the industry confirms to more of our demands!
  • 1 0
 Indigenous people need better access to healthcare, education, and employment, as well as more proportional representation in state and national government. They do NOT need non-Indigenous people creating patronizing and etymologically indefensible online petitions on their behalf, nor do they need non-indigenous bicycle companies spitting in their faces by capitulating to such patronizing petitions.

The English word 'tribe' comes from the Latin 'tribus', derived from 'tri' (three) and the Indo-Greek word 'bhu' (to be). It was first applied to the three tribes of Ancient Rome - the Latins, the Sabines, and the Etruscans. Thus, each tribe would "be" of the "three". This morphed into the Greek φυλή, which was used in the earliest translations of the Bible when referring to the twelve φυλή, or tribes, of Israel. The Middle English 'trybe', as found in John Wycliffe's 1380 work "The Clergy May Not Hold Property" (which references the 'trybe' of Levi), also derives from the Latin 'tribus'. Eventually, Myles Coverdale, in his 1535 translation of the Old Testament, coined the modern English 'tribe' (e.g., tribe of Asher, tribe of Levi, tribe of Dan, etc.) - a full 72 years before Captains Smith and Newport ever set foot on Turtle Island. And during those 72 years, the word came to be used in reference to the various Celtic families/subdivisions in the British Isles. Familiar as they were with the word both from the Bible and from its application to the Celts, the English colonists eventually applied it to the Powhatan, the Wampanoag, and other Indigenous groups. Over the centuries, the term was adopted by many Indigenous groups (Passamaquoddy, Walla Walla, Puyallup, etc.) who continue to use it to this day - as is their right.

So, no, contrary to what the white saviors who wrote that petition claim, the origins of the term “Tribe” DO NOT come from European colonization and dehumanization of non-European societies; and no, in the United States, the term “Tribe” IS NOT inherently linked to the genocide committed by the United States against Indigenous communities, any more than are the words "gun", "camp", "tent", or "land". Claiming otherwise insults the intelligence and autonomy of Indigenous peoples by implying they need to be "protected" from the use of an everyday English word with millennia-old roots in actual India.

In so insulting those intelligent and perfectly-able-to-speak-for-themselves people, Yeti has permanently lost at least one customer.
  • 10 5
 bullshit one more time, what a stupid issue
  • 8 2
  • 4 0
 As a Yeti myself and not a fan of turquoise can you rename your brand bigfoot please
  • 4 0
 I would be more curious to know how many PoC are on staff at Yeti and in their various racing and ambassador programs.
  • 1 0
 Would love to see them do a BIPOC scholarship like Voile is currently doing. Not sure exactly the logistics, but expressly intended to get gear into the hands of those who are under represented in these activities.
  • 6 2
 35 years never a peep of it being a problem. Now this sport is getting to be part of the cancel culture too. ????
  • 4 4
 Have you seen the headline on QBP?
Big ol statement about 'systematic racism'..
Oh ok, so majority of people are racist huh.
  • 6 1
 Newspeak. Orwell was right
  • 8 2
 Spineless move YETI
  • 6 1
 Political correctness has gone too far
  • 3 1
 This is getting silly now. I agree that all racism and predudice is wrong but I cannot agree with pandering to zealots. There is nothing wrong with using the word tribe in a mtb context.
  • 4 0
 Pile of b*shit if you ask me. Now every word or fraze in the history of mankind can be offensive to someone.
  • 2 1
 Witnessing the rise of the religious left in recent years has been disheartening and frustrating. So when I witness a luxury mountain bike brand unironically employ tribalism in an effort to “cleanse” it’s long-standing use of the word “tribe”, I feel those same things but also, I feel something new: pitty. When you go down the rabbit hole of Socjus (not recommended), you realize that one of its roots is a crisis of meaning primarily among the educated professional class (and their children) in the western world who are rudderless and assuaged with shame and guilt about their “privileged” status.
  • 2 1
 I think that YT should apologise for using the term "YT Mob". Lynch mobs were a big thing back in the day, not something you should want to be associated with. Also the initials YT sound a bit like "whitey". So now we have the "Whitey Mob" coming through on their bikes. Great look lads!

P.S. My tongue is placed firmly in cheek throughout the entire typing of the above. There is a slippery slope to slide if you want to make everything completely unoffensive, and f*ck that! How boring would life be without a bit of rancor. Truly offensive names like The Washington Redskins should definitely change but a fookin bike company? There are "tribes" all over the place.
Get a grip people, then get the other one and point your handlebars somewhere fun.
  • 1 0
 Sheesh... silly. Is the idea that nobody should have come to the america's? Is that what the end game should have been? Could all be speaking Chinese I suppose, somebody was coming here. We stole the land from indigenous, indigenous stole the land from caveman? caveman stole the land from the dinosaurs... vicious circle everywhere.

next thing you know I can't say I'm gonna go cut my grass... the medicinal users will be offended Wink
  • 2 1
 God why is this necessary! This just gives the superficial image of change when all it is is denying some white blokes the opportunity to pretend that a brand that they all own is makes them a closely knit group of aboriginal people. It's just fucking word play! It's not racist its just a joke, stop this start doing relevant anti racism work!
  • 2 1
 Is tribe a slang term now? Might wanna run it by the Native American “tribal” council. This is undoubtedly the stupidest shit I’ve ever heard. Are you going to refer to people as a pack or a cluster? Is that better. f*ck yeti
  • 4 0
 The wholesale deletion of comments on this topic has crossed the line imo, way too heavy handed!
  • 4 0
 Oh, look. Pinkbike now removes comments critical to advertisers. I guess they will go the way of yeti too.
  • 1 0
 "over 1,000 people signed a petition..." That's all it takes to cancel something you don't like? I can easily get 1,000 wokies to sign a petition for non-sense. Shoot, I could probably get twice as many people to sign a petition cancelling bikes all together because they were invented and used by whites.
  • 1 0