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After over 1,000 people signed a petition on Change.org
asking Yeti Cycles to end the use of the term 'Tribe' in their marketing and to change the name of all the "Yeti Tribe Gatherings", Yeti Cycles announced today that they will cease using the term.
From the Change.org petition:
Although the origins of the term “Tribe” come from European colonization and dehumanization of non-European societies, in the United States, the term “Tribe” is inherently linked to the genocide committed by the United States against the Indigenous communities who pre-date the existence of this country. Tribes have survived hundreds of years of violence and systematic erasure. Therefore, when non-Indigenous people use the term “Tribe” to describe a group of people with a common interest, it belittles the history, experience, and unique status of the Tribal Nations in the United States and contributes to the exotification, cultural appropriation, and cultural erasure of tribal nations.
The United Nations Declaration of the Rights of Indigenous Peoples provides the following definition:
“Indigenous peoples each have unique and distinctive cultures, languages, legal systems and histories. Most indigenous peoples have a strong connection to the environment and their traditional lands and territories. They also often share legacies of removal from traditional lands and territories, subjugation, destruction of their cultures, discrimination and widespread violations of their human rights. Through centuries, they have suffered from the non-recognition of their own political and cultural institutions and the integrity of their cultures has been undermined. Indigenous peoples are also harmfully impacted by development processes, which pose a grave threat to their continued existence.”
Read the full petition here