is a term I try and refrain from abusing.
It used to be a word used only to refer to those really special conditions, days spent so deeply engulfed within it, that it was hard to see. To simply utter the phrase would result in an acknowledging nod from another member of the club. Like a secret password. A word shared between a few who were lucky enough to experience it.
Today you can read and hear it in modern MTB culture everywhere. It's become something used in so many incorrect ways it's lost its effect. Everybody's out there to get it, shred it, blow it up... what was once a word only to be busted out when trying to recapture those truly magical moments or trails, is now the primary candidate for many a jabrone attempting to recount their epicness.
With any luck it will get used and abused, chewed up and spit out. Someday it will fall out of favour for the next flavour of the month, just like every other 'next big thing' or hot shit trend. And when it does, we'll be right here to pick it back up, and take it out to share like a secret password again. I feel it's safe to use here.
Secco, Paris, and I shot this over the course of three days. We intended to get back out and capture more of the trail. I spent most of the previous fall/winter scouting and building here. And the video has been under lock and password for the better part of nine months since. In the end we could never coordinate again to get out and finish it up, and we decided to cut it loose and move on to something different. I hope you enjoy watching it as much as we enjoyed making it.
This is a Mountain Bike video, and how I think it should be when I want to go riding. A bike, some great gear, and a mountain. Nothing more, nothing less. This is how I've always pictured it, and how I will continue to picture it. No flavour of the month.
I dreamt of it. Went and found it. And got buried. Get some. - Lars SternbergSupported by: Transition - Kore - Fox
Video: Scott Secco
Photography: Paris Gore
Words: Lars Sternberg
@foxracingshox @scottsecco @parisgore