Powered by Outside

Must Watch: Lightfall - A Journey in Photography with Sterling Lorence, Featuring Brett Rheeder & Jackson Goldstone

Mar 1, 2022 at 9:03
by SHIMANO  

What does it take to create a truly iconic image? And then do it again and again, each image more powerful than the next?

Based out of Vancouver, BC, Sterling Lorence’s creative use of light and composition, has made him one of the most iconic mountain bike photographers for over 20 years. If you have ever picked up an MTB magazine or are into mountain bikes of any kind, then you’ve probably seen his work.

Sterl sharpened his skills as a photographer in the coastal mountains of British Columbia, challenged by wet, steep, and gnarly terrain where the shooting conditions are equally as challenging as the riding. It's these challenges in photography that drive his passion to capture new perspectives. Lightfall is the story of Sterl and his process to get the perfect shot in the dank and misty mountains of Vancouver's legendary North Shore, with riders Jackson Goldstone and Brett Rheeder.

Sterl with camera and strobe kit

photo

photo

photo

photo

photo

photo

photo

photo

photo

photo

photo

Jackson Goldstone on Vancouver s North Shore BC

photo

photo

Jackson Goldstone in the spotlight on Vancouver s North Shore BC

Action photography: Sterling Lorence
Behind the scenes photos: Jay Delaney and Jo Osborne


Author Info:
shimano avatar

Member since Apr 7, 2000
87 articles

56 Comments
  • 128 0
 When I was 13, I cut Sterl's photos out of Bike Magazine and taped them to my bedroom wall. 17 years later and he's still at the forefront, pushing mountain bike imagery to new heights. What an inspiration! These shots are all-time, thanks for the fresh nugs SL.
  • 22 0
 Secco, you still cut them out and tape them to your wall.
  • 6 0
 @biname Don't think I haven't seen the pictures of Secco on your wall.
  • 33 1
 Absolutely love these Shimano BTS's of the best photographers showing us their process! Very inspirational, in this world of Instagram it was nice to sit down with a cup of tea and enjoy this. Thankyou!
  • 10 0
 A podcast episode on MTB photographers / filmmakers would be awesome. More specifically, Sterling Lorance & how the shift from print media & negatives to digital affected his work & process. We all bought magazines so we could drool over his shots and, yes, tape them to our walls.
  • 13 0
 Sterl is the GOAT of MTB photography
  • 12 0
 POD!?
  • 15 0
 POHST - Picture of the History of Space and Time.
  • 6 0
 Now that Jackson is on Santa Cruz, I think this has a very good chance of making it to a billboard. What do you say Rob? You've done it before

4.bp.blogspot.com/-WLlhQlHfVXs/U1BYSNYqqeI/AAAAAAAASgc/guxf_Cs2adA/s1600/IMG_2727cr.jpg
  • 9 0
 Was Brett on a fully Kashima dipped bike?
  • 5 0
 I loved every minute of this short documentary. Sterling is not only an amazing artist and technician, he is a helluva a good guy. Twice in my life, I've benefitted from his generous spirit; the first time he donated one of his images to support a fundraising campaign in support of my local mtb advocacy group and the second time I was at Crankworx with my daughter and he stopped and chatted with us about riding and photography in a way that was super approachable for my then 9 year old little girl. Thanks for your contributions to our sport and to art, Sterling.
  • 3 0
 Pretty incredible to see the amount of work that can go into something like this. Sterlings photos have always spoke from themselves, but this film really unveils how intentional it often needs to be for the shot to turn out. This was a really cool story to get a glimpse into. Pretty inspired after watching that, thank you.
  • 4 1
 That's a nice Santa Cruz in photo #11 Wink as for Sterling - he's top branch, have been checking out his work for inspiration since the beginning of my own career, plus a super nice guy in person. Love to see stuff like this!!
  • 6 0
 Best mtb related 'content' i've watched in a long time.
  • 3 0
 How much money is spent for one shot and how much money is made from that one shot? I don't see how that much work is economical. Anybody have inside knowledge on how the business side works?
  • 14 0
 In the media industry (photographer and filmmaking), most people are freelancers not in-house or on a retainer deal. Thus, we work on project-based pay and this can have several different forms of compensation depending on the scope of the assignment. Typically, I get paid in day rates (ie. $750-1500/day of shooting) and sometimes negotiate for additional hourly ($50-100/hr) for post-production editing if that’s within the scope of the project. Travel days are normally compensated at 1/2 of your day rate. Other times you get paid a lump sum for a project but that’s less common for commercial assignments and more for passion projects.

As far as deliverables goes, I’m sure Sterling had to send Shimano X number of finished images at the end of this project and the ones we’re seeing here are just the highlights of that overall deliverable. Sometimes companies will buy out your ownership of the raw images or video (for a good chunk of $) but most often the photographer or filmer is actually licensing the finished images or video to the client for use under a set of rules (distribution areas, scope, sub-licensing, etc.) laid out in your contractual agreement.

Whether or not Shimano’s ROI on these images is actually economically viable for them I have no clue but that’s not for the photographer or filmmaker to worry about it.
  • 1 0
 @Bikerguy13: thanks!
  • 3 0
 @Sscottt well the video has been viewed 17k times in one day. By producing high quality videos like this they are increasing the desirability of the brand long term, which can be worth millions. They want to people to start asking for Shimano on their new bikes. It only takes one product manager to decide to spec Shimano OEM on one more model and it’s paid for itself many times over.
Shimano made US$1.1 billion last year. Using the rates by @Bikerguy these videos probably cost less than one employee per year. It’s pretty easy to justify.
  • 10 0
 Sounds like a podcast episode, I'll see if someone is keen.
  • 1 0
 Love this content! More please!

It reminds me of last season. Sometimes when I went to the bikepark/trails with friends that day, I just didnt feel like going hard, so I grabbed my GFs old SLR from the car and just took pictures of my friends. I really enjoyed that, but the pictures were pretty bad. What would you guys suggest a beginner in Mountainbike-Photography to get for a Camera and a solid Objective. Willing to spend around 1,5k, rly focused on MTB-Photography.
  • 4 0
 Great video, great photo. Thanks for your hard work
  • 1 0
 Slightly related/ slightly not, has Shimano stopped making Zee brakes? Is it now selling Deore 4 pistons instead? If anyone knows I am great full for any info that I can’t seem to find online.
  • 3 0
 Soooo good. Sterl is the don, always has been. I could spend all day hanging with him.
  • 1 0
 So beautiful! And an amazing process of persistence and patience! The photos are stunning, and seeing all the moving pictures of the process was a joy too!
  • 1 0
 @sterlinglorence is the master of this craft. I love how he captures the cork lying on the ground of the podium as well. Just hits a little different.
  • 2 0
 SICK video and shots sterling. Jackson's style worked really well in the outcome I think. Feeling inspired today thanks
  • 1 0
 That shot of Jackson in the dark really deserves a high quality print! Would look so good if you could get those pics in High res somewhere
  • 1 0
 That was worth watching. Have admired Sterling's work since those early days of bike. Pics were mesmerizing. Enchanting. Cool to have a glimpse of what goes into them.
  • 2 0
 With Rheeder’s all black wardrobe he must be hella difficult to shoot photos on the Shore.
  • 1 0
 It's height res, it's not shot on iPhone -SL I like Instagram, butt I miss enjoying proper height resolution pictures not small little ones on your phone.
  • 2 0
 Thank you time and time again @sterlinglorence! Another epic.
  • 2 0
 A forest full of insane talent
  • 1 0
 Mountain biking is so much more than mountain biking. It really reminds me of hip-hop culture.
  • 1 0
 Out of curiosity does the payday for this shoot cover all the rigging, trail groomers, etc…?
  • 1 0
 One of the best photographers out there and not just in the MTB world. Truly a master of the art!
  • 1 1
 Awesome photo and awesome video. Can't find a full size version sadly or it'd be my desktop in a heartbeat!
  • 1 0
 who knows which brand is sponsoring Rheeder now??
  • 2 0
 that dude is a Shore OG
  • 1 0
 Amazing work. Keep chasing that Billboard. Love your dank days
  • 1 0
 True talent. Cheers to you.
  • 1 0
 Deserves to be on a billboard
  • 1 0
 This was so good!! More content like this please and thank you!
  • 1 0
 More of this kind of content, please. pretty pretty please.
  • 1 0
 Great video! Please bring back photo of the day!
  • 1 0
 POY nomination - ready to CLIC ADD
  • 1 0
 --------
  • 1 0
 Epic watch!
  • 1 2
 @trail-governor where is your jealous rant for these two blokes LOL
Below threshold threads are hidden







Copyright © 2000 - 2024. Pinkbike.com. All rights reserved.
dv65 0.033694
Mobile Version of Website