Simcik and Deity visit Kamloops

Nov 17, 2011 at 8:49
by Nicholas Simcik  

deity Dirty30 featuring the new proprietary GBT butting and trademark Two Tone mirror polished and bead blast ano finish. Available Now

I have been part of the deity Bloodline for 4 years now. I have ridden deity parts even longer. I have seen the evolution of the components first hand. I remember some of the first bars/stems they brought to the market. Four years ago I met Eric and Sadie at some sleezy motel room in Vegas during their Interbike Resistance where they booked a bunch of motel rooms with brands like Transition so they could meet up with the people they wanted to do business with for the next year. I hit it off with them, I started riding for their grassroots program and became part of their Bloodline.

Just last week they launched their new website and products. While I always liked what deity has released component-wise, these new parts are a step above! I was fortunate enough to get onto some pre-production parts this spring. I put a full season of competing on them on my Transition Double and TR250 at contests all over. They have held up to more than their share of abuse. No issues, no bending, no failures.

With the new parts going to production, they sent me out a new set of bars, stems, and grips to refresh my rides and allow me to give the production parts a run through in the mountains surrounding Kamloops. With Matt Brooks to show us around, Drew Vandergriend and I set out to document some good times and sweet terrain.

Views: 7,261    Faves: 166    Comments: 41

deity is a rider owned and run brand. Their goal is to bring the best parts possible to the hands of riders everywhere. With the newest parts, they have succeeded. You will not find more genuine, passionate, excited people out there.

Nick Simcik
Brought to you by:
DT Swiss
Fox Racing Shox
VP Components
Contour HD
Honey Stinger
Grassroots Cycles
Must Read This Week


  • + 4
 Sick riding Nick!! With all these other component companies trying to steal our wallets, I've just gotta say Diety has kept it humble,honest, and has made the baddest ass stuff that's out there, and keeping it affordable for us working stiffs!! You guys have my support all day long!!
  • + 2
 sweet vid! wish i could hit it up with a cool company like deity...nevertheless i will be getting some new parts very soon and they are probably all gonna be deity Big Grin
  • + 1
 Awesome write up Nick! Good to see that riders still support family companies
  • + 1
 I want some of those red dj bars! Where can I get em Nick?
  • + 1
 Wish I was there homes!
  • + 1
 Me too man! I hope to get down to see you this winter/spring for some big jumps!

Post a Comment

You must login to Pinkbike.
Don't have an account? Sign up

Join Pinkbike  Login
Copyright © 2000 - 2018. All rights reserved.
dv65 0.031263
Mobile Version of Website