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SixSixOne Announces 2016 Factory Riders

Feb 19, 2016 at 9:22
by SixSixOne Protection  
Views: 4,855    Faves: 27    Comments: 0

SixSixOne, revolutionizing the world of mountain bike protection gear since 1999, is proud to announce the 2016 SixSixOne factory riders.

Fueled by a core group of passionate people, SixSixOne works closely with a group of top riders, who share the same drive and attitude to develop products that keep riders safe while they are having fun on Trails, Park, and DH tracks.

SixSixOne, a ONE Industries brand, has worked with countless leading riders to become one of the most recognized mountain bike protection brands in the world. “We value the input our riders give so we can develop the best protection gear for mountain bike riders,” says Mark Heineken, Chief brand Officer.

In January, the riders spent time at the company’s new headquarters in San Clemente, California, which is located in the heart of the action sports industry. They discussed products, spent some good time all together and of course, rode the trails near the SixSixOne office for some great photos and videos.

The 2016 riders include:


Loic Bruni: What more can be said that has not been written about Bruni since his World Champion title in September 2015? Here to have fun, ride fast and to win, Bruni is an amazingly talented rider who is true to his sport. He is one of a very few riders who are fully endorsed by all his peers and are appreciated all over the world. Bruni helped develop the SixSixOne Rage line and EVO jackets. Fans can expect to see Bruni at the top again in 2016, as well as more new SixSixOne products developed with him over the next season.


Loris Vergier: Vergier combines talent, speed and a great attitude. He proved his power last season with great results in WC. Vergier has a bright future in DH racing and his smooth style is just a delight to watch on the tracks. After showing his potential in 2015, there is no doubt he will be willing to confirm in 2016 and settle as an established top rider.


Finn Iles: Iles is known for his whipping abilities, which pushed him into the public eye when he was only 15. He couldn’t race WC because he was too young but people will soon see his incredible whipping ability and how fast he really is on the public stage. He is ready to prove it as he enters the Junior World Cup category for the 2016 season. SixSixOne is thrilled to see him charging on tracks, as much as jumping and getting excited about new SixSixOne products.


Tomas Lemoine: The young, stylish French rider will be representing SixSixOne all over the world at contests and FMB rounds. Lemoine has been with SixSixOne since the 2015 season and rode into 4th place at Crankworx Joyride last August. With an amazing attitude and highly competitive, he simply loves his life as a pro rider. 2016 should be an amazing year for Lemoine, and we cannot wait to see him deliver his pure style on a global stage.


Kyle Strait: Strait is a legend in the sport and an amazing rider who has already accomplished so much. He participated at every Red Bull Rampage since its inception, won the event twice, medaled at UCI DH World Championships, simultaneously contended the UCI World Cup circuit and FMB World Tour, appeared on 16 magazines covers, filmed seven timeless segments with Freeride Entertainment, and found some time to develop amazing fishing skills.


Aaron Chase: Another legend representing SixSixOne all over the world, Chase moved to a new bike brand last season, which gave him a new dimension. Chase will be helping the company with rider content creation this season and will work on video projects with our FMB rider Tomas Lemoine at the different Crankworx venues, making his ambassador role even more complete.


Ben Cruz: Cruz lives a real outdoor mountain biker life. He rides, digs trails, enjoys the outdoors and when it is time, he travels the world to race Enduro or participate in key events. When you spent some years being chased on trails by a famous mustache beast, whose initials are “MW”, no wonder you are fast and efficient on any kind of terrain, up or down a hill.  Overall, Cruz is having some of the best times on his bike all year.  SixSixOne is proud to have Cruz as he represents what mountain-biking is all about: riding great trails, being involved in MTB community and having a great time with friends.

Video / Photo's - Suspended Productions

About One Industries:
Founded in 1997, ONE Industries produces category-leading protective gear, helmets, gloves, graphics, hard parts, and racewear for hardcore motocross and mountain bike riders all over the world under the ONE™ and SixSixOne™ brands, respectively. ONE Industries has been recognized as a world leader since it was founded, and has a brand synonymous with excellence amongst gravity junkies. It sells its products through network of retailers and distributors worldwide. For more, please visit: www.oneindustries.com and www.SixSixOne.com.

MENTIONS: @one-industries

Author Info:
sixsixone avatar

Member since Jan 7, 2016
14 articles

  • 69 2
 haha, I had no idea that one and 661 were the same company Facepalm
  • 16 1
 Oh lawd.. I didn't either! Everything I know is a lie!
  • 8 1
 Wait what.
  • 4 1
 mind blown
  • 4 0
 Don't forget Heineken too.
  • 2 1
 They also own maxxis too
  • 10 0
 And a subsidiary of Cyberdyne Systems .
  • 2 0
 for starters i thought it was DNC and i thought it was owned by ION
  • 6 1

Hmm... 661 and One. But One's logo is a O, or a 0. So it could be 66 One also.

661 and 660. In binary "10" (according to wikipedia) is equal to the decimal number two. So.. 66One + 661 = 662!

But here's another thing wiki says, that if its "in any arbitrary numeral system it is equal to the number base in use". Now I'm no big city mathematician, but it seems to me that the "number base" that is being used here is the number six! In which case their logo is a cleverly hidden "666".

So. These guys are either super nerds. Or working with the devil himself!
  • 2 0

Hmm... I go for working with the devil.
  • 1 0
 @Joebohobo they don't own Maxxis tires anymore (at least not in UK and Ireland).
  • 1 0
 @DHdreads, Ah okay, didn't know that Big Grin How long ago did they part ways?
  • 1 0
 @Joebohobo it was pretty quiet, they lost the contract for it :/. It was around May last year, from what I gather it was a bit of a big hit financially for One Industries Europe because the distributor is now Hotlines not One Industries itself in the UK (I'm not sure of the rest of Europe)
  • 37 3
 I can't wait to see Finn rip this wc season!
  • 10 0
 well that was an awesome promo vid
  • 2 0
 Reminded me of the feel of old Props Road Fools videos
  • 9 0
 Bubba warren 4 prez
  • 5 0
 For me the best thing about 661 is that they make decent protection that's affordable and looks good. I've been using their helmets, pads and gloves for years and have no interest in changing.
  • 6 0
 Props to 661 for making affordable, good working gear
  • 2 0
 Please bring back the Raji glove design from 2005-06 era. It was the most comfortable glove ever! I bought all I could get my hands on (actually in....haha). Every glove since then has been shit.
  • 4 0
 All these riders camps look awesome.
  • 3 0
 How nice is to see Loic having fun with Finn, they are like brothers ! Smile two legends !
  • 3 0
 Lyle back 661. Get ready for the best knee pads ever to grace your knobby limbs.
  • 1 0
 New goal. Find that trail. I like the gear too. I should also thank them again for the warehouse sale they had a year or two ago. The deals were way to good to be true and we scored big time. Thanks
  • 3 0
 Laguna in the rain. Welcome to my backyard. I am blessed. Come ride.
  • 3 0
 Nice to see these guys having fun...ripping bikes and playing ping pong!
  • 2 1
 Great products and great team this year! Wish they could come out with a high end DH full face helmet though........ ... . . . . .
  • 2 0
 I hope that's a new prototype helmet at 2.28
  • 1 0
 661 please make a light duty AM roost protector that is low profile! Need one bad! Hahah.
  • 4 3
 did they REALLY forget to mention Martin Maes ????
  • 6 1
 Pretty sure GT is on Sombrio
  • 1 0
 I wish my last name was Heineken
  • 1 0
 This video made me happy.
  • 1 0
 Which year was it that Strait 'medaled at UCI DH World Championships'?
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