SixSixOne Breaks into the Eyewear Market with Affordable Radia Goggle

Aug 3, 2020 at 6:57
by SixSixOne Protection  

Press Release: SixSixOne

Established in 1999, MTB protection brand SixSixOne fire into the gravity eyewear scene with the Radia goggle.

Propelled in our quest to design the ultimate protective gear, the Radia goggle will deliver on the established 661 brand promise; to produce exceptional quality protection delivered at an affordable price point. Protection for everyone.
The Radia will instil confidence and high speed composure for the gravity rider; combining a great fitting lightweight chassis with a secure 40mm wide strap design. You can trust the Radia to hold your focus on the trail ahead.

661’s Radia goggle will be available in two sizes(large & small) across four colour/graphic options.

The wide eye port gives unobstructed vision through a high quality smoke mirror lens. Coated with essential Anti-Fog and Anti-Scratch treatments for perfect optical clarity.

Rely on the Radia to keep your sights clear as you charge into the horizon on your favourite two-wheeler.

Adding eyewear to the SixSixOne line offers riders the chance to color match their next ride in style. Match your goggles to your helmet to your gloves (to your pads, to your protection).

• Large and small sizes
• Perfect fit for 661 helmets
• Double density foam comfort
• 40mm strap with silicone grip for added security
• Anti-Fog & Anti-Scratch smoke mirror lens as standard
• Tear off pegs
• Spare & option lenses available
• Tear off and roll off system available

Available today on

661 Radia Goggle | US MSRP $39.99 - CAD $54.99 - EUR €39.99 - GBP £39.99

@661Protection | | Ride 661.


  • 65 1
 Someone please help me understand how goggles can be so cheap and sunglasses are so expensive.
  • 11 0
 Sunglasses can be cheap too.
  • 72 1
 Because roadies buy sunglasses
  • 4 0
 @dingus: they can, but they typically aren't unless they're Fun Life Shining brand off Alibaba/Amazon. Goggles seem to come from established brand names with far lower price tags than sunglasses from those brand names.
  • 15 0
 Most major sunglass companies are all a monopoly. They are all ran and owned by ONE large company. Sunglasses are extremely cheap to make and marked up so high. When you own all major brands you can keep that market rate high.
  • 2 0
 So true. I don't get it either.
  • 6 3
 You can get expensive goggles with more advanced lenses. Most of the cost is lense tech.
  • 12 0
 This video is the perfect answer: it talks about oakley and ray-ban. Ray-ban went from 29 dollars to 150.
  • 6 0
 @rickybobby18: Sure if you buy sunglasses from part of the luxottica monopoly (they own pretty much every brand you know) but there are lots of cheap options. Even your Walmart rack of sunglasses have the uva/b filtering you need.
  • 6 1
 @makripper: most of the cost covers marketing. You're not going to convince me there's more "technology" in a goggle lens than the progressive mult-focal tinted lens I get from zenni optical for 20 bucks...
  • 6 1
 cmon, take any spherical ski google, it all came to quality of the lenses ;

any plastic single lens costs penny's and shit to wear, however magnetic spherical double lens will provide you nice view but beat your wallet
  • 37 2
 Goggles mostly come with flat lenses. These flat lenses allow for tearoffs or other forms of removable mud protection to be mounted. The flat lenses also allow them to be processed as a flat sheet and then stamped. Stamp tools are relatively cheap ($2K) and the material is pennies per lens as it is flat sheet.

Sunglasses, on the otherhand, use formed lenses. These require very very precise molds that are finely polished for optical clarity. These molds themselves can cost up to around $20-50K USD depending on vendor and size of the mold and what you are trying to achieve with the lenses. The curved lenses also mean that you have to flow coat the lens with the anti-fog or auto-tint material instead of just layering it on like you would for a flat lens. This flow coat process also requires many different fixtures for it to be done optically perfectly. Lastly, because it is a molded piece, you will need to trim the lens to final shape which requires a 5-axis water jet, laser or router and then some hand finishing to get it all to come out nicely.

For the frames on both, they are about the same. So, when you look at the process it starts to make sense why MOST goggles are cheaper than sunglasses. The natural exception being goggles with injection molded lenses which have all the same constraints as mentioned above regarding sunglasses.

Hope this helps.
  • 4 1
 @whilgenb: This dude knows whats up, and is correct in costs. Also the time it takes to insert goggle straps and goggle lenses is WAY shorter than potentially glueing in glasses lens, and putting in screws to the correct torque spec.
  • 3 0
 @whilgenb: great info thanks!
  • 1 0
 Same reason with shavers.
  • 5 0
 @ PauloMendes : Seen that video before and it is eye opening. I would bet the markup on sunglasses has to be 30-50 times the price or more.

For example, Oakley Jawbreaker sunglasses (made by Luxottica in the video) retail for $216.00. However, the Chinese knockoffs cost $3.18 on aliexpress. They are still making a profit at $3.18 otherwise they wouldn't be selling them. Lol.
  • 2 2
 @tacklingdummy: Never buy the Chinese knockoffs, they usually have extremely cheap polycarbonate lenses that offer a little bit of UV protection but are too thin to offer any impact protection. If you're super lucky they'll have acrylic lenses that offer neither UV nor impact protection. As much as Luxottica rips everyone off you are better served going to a Home Depot and buying some safety glasses for $10 than knockoffs from Aliexpress.
  • 2 0
 @Fix-the-Spade: All polycarbonate lenses block 100% UV rays. If the lenses are polycarbonate UV is blocked. Glass needs a coating to provide UV protection.
  • 5 0
 Because you're buying your sunglasses at the wrong gas station?

My eyewear budget is something like this...
MX goggles - keep rocks out of eyes - $20
MTB goggles - keep mud out of eyes - $0 (use MX goggles)
Ski goggles - allow me to see in short-wave IR and look upon the face of God, if promotional materials are to be believed - $200 (because I'm a sucker, but also because they're not gonna get instantly ruined by rocks and mud)
Sunglasses - block the hate - $12
  • 3 0
 @whilgenb: While it is true some goggles use stamp cut lenses, these look to have injected lenses. If you look at the clear lens at the end of the video, it's already curved.

I have worked with Zeiss on cylindrical lens goggles and sunglasses in the past (looks identical to this one actually) and the optical quality of injected lenses is much better than stamped. They are also CNC cut and take a ton more work to assemble than sunglasses. Sunglasses require very little labor input to manufacture and only 5 parts where as goggles have tons of hand work (sewing, gluing, hand assembly, etc) and many more components.

As for mold costs, goggle frames are 2-4x more costly than sunglass molds.

It primarily comes down to lens quality, marketing costs and company overhead. The big brands have massive R&D, marketing and HR costs. While their product is excellent, you are paying a premium to wear the same stuff as their superstar athletes.

Cheap sunglasses to the job but they are usually made of inferior materials and have poor design/fit.
  • 1 0
spherical lenses for 30 quid. I've tried them, no distortion, quality is similar to any top brand. Lets face it, $200 sunglasses is 90% marketing markup.
  • 1 0
 @BeeDoubleYou: Thats interesting. Do you know who the bigger company with the monopoly are? Wondering which brands are all under the one umbrella.

edit- nm i see its luxottica
  • 2 0
 @G-horseNoBrakes: Yeah, and you can read the article above...which is pretty interesting. Its rather lengthy, but pretty interesting. Luxottica has stupid money. So, any sunglass company that has success they will purchase the rights to.
  • 10 0
 661 gets props for always being there for the budget minded mtn bikers. great job yall.
  • 6 0
 Personally, their helmets just don't do it for me... But these look clean af imo
  • 3 0
 I feel the same, which is too bad because their helmets are super well priced for only $150 with MIPS.
  • 4 0
 I have had two Sixsixone helmets and they are very good. Currently using the Evo trail/enduro helmet with Boa and Fidlock and it is a quality helmet. However, they are due for some new models in their trail helmet category.
  • 3 0
 The number one feature I was looking for in goggles (after the obvious fit, looks and optical quality) when I was looking for new goggles lately was:
Ease of changing lenses, as I tend to scratch them and change them a 4-5 times a season if not more.
How are these for changing lenses?
  • 4 0
 Hey Megatryn, Super easy - just pull the (nice and flexible) frame away from the lens and stick the new one in. One minute job.

  • 1 2
 @sixsixone: If it is the kind with the tabs that jabs into the end of the lens and the lens is flexible like all other MX goggles on the market, I'm not buying it. (Have been struggeling with those kinds for decades.)
  • 5 0
 @megatryn: whatta ya got, sausages for fingers!?
  • 3 2
 @romancappa: No, hate, pure hate.
  • 2 0
 Try the Oakley Airbrakes.
The goggles are expensive and the lenses are expensive, but they are still worth it.
The lenses are hard and pre-curved.
I own a set that I bought on discount on Amazon and would buy again.
  • 1 0
Check out Leatt´s top end model. I´m very impressed with mine and it´s every bit as good as my Oakley Airbrakes, but way cheaper. Airbrakes do lens changes pretty great as well.
  • 2 0
 @megatryn: you might want to look into Sith training in that case. I feel like changing goggle lenses with hate is pretty advanced.
  • 2 0
 @Loki87: I ended up with the Leatts and am very happy with them. Cheaper than the Oakleys, super easy to change lenses (I can switch them inbetween runs with gloves on), easier to get spare lenses for here in Norway. Bought 5 spare lenses, 3 clear, 2 tinted which should last me a season.

@ryetoast I'll take that into consideration. Thanks for the tip! Big Grin
  • 4 0
 PB, please tell 661 that the site under throws "This content is protected, but it doesn't look like you have access" error.
  • 5 0
 Thanks for highlighting this - Our EU Website is currently a bit behind while we relocate our warehousing. The Radia Goggles are available via for US consumers - and should be available via local distributors and 3rd party retailers in Europe very soon. Gareth
  • 1 0
 @sixsixone: still getting the same message on the US site no matter how I try to access it, FYI
  • 2 0
 Thanks for the feedback @jamiehayes74: We've just double checked our web shop and removed a "hidden lock" - Can you see if clearly now?

  • 4 0
 Sixsixone makes some good stuff. I have had a few of their products and they have performed well. Not sure why they are not as popular as some MTB companies.
  • 2 0
 That's a good question. Don't see a ton of pro riders using their stuff so maybe it's a sponsorship/visibility thing. Which could be directly related to not dumping massive amounts of money into marketing....hence the low prices??
  • 3 0
 @Trudeez: I just bought their EVO AM trail/enduro helmet with BOA and Fidlock and it is quality helmet and one of the best I have owned. They sell them for quite low prices direct on the website.
  • 5 3
 Just uploaded a video on them for anyone interested... Smile
  • 3 0
 Rad! Thanks for sharing Mr Percussive Smile

  • 1 0
 @sixsixone: Always a pleasure Gareth!
  • 2 3
 I clearly dont understand this segment of the market. Usually innovation is driven by want or need. Do we really want yet another goggle company when there are so many options already? Do we need another goggle company when technology and advancement in that field is at its greatest? I'm not sold
  • 1 0
 competition brings down prices and increases innovation, the only "need" that is required is for good goggles and market forces do the rest.

we see the opposite with luxxotica's monopoly on sunglasses
  • 2 0
 Loving the more flush surface, well done!
  • 1 0
 @sixsixone they look great, when will your wrist wrap pro's be back in stock again?
  • 1 0
 @sixsixone be really cool if you could open the Canada web store Wink Wink Wink
  • 1 0
 Are they OTG?
  • 2 0
 Hey Unrooted - Assuming you're asking if they fit "over the glasses" - sadly not.

  • 2 2
 Not to steal 661’s thunder (seems like a great product at a good price), but Zenni optical has prescription goggles at a similarly great price for those who need googles and glasses
  • 1 0
 @ClaytonMarkin: thanks, I’ve bought a lot from zen I, but haven’t seen goggles
  • 4 0
 bro, time for contact lenses. Game changer not for mtb, but for life in general.
  • 2 0
 @ismasan: I got contact lenses yesterday. Holy shit, the peripheral vision blew my mind
  • 2 0
 @ismasan: I used to wear them, but way to dry (1% humidity) and dusty for me to deal with em. Plus how else will I get people to think I’m smart without glasses?

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