At The Rise, whether it's for frames, parts, or even socks, product testing is always a priority. We recently sent a pair of our New Socks to Aidan Horn so he can test them properly, and judging from his riding, they seem to work pretty damn good! So damn good that he don't even need shoes no more.
As someone with tender feet, I could've used a trigger warning. Awesome video and brilliant marketing. Can't get that song out of my head and can't stop thinking about socks.
This advertisement is brilliant!
But personally I will never buy socks without material description which I, by the way, haven't found on their official site.
But also, which hub is that? Straight pull disc with a nice POE?