Traction Coffee Roasters Collaborates with Yeti Cycles & Donates to Road2Recovery

PRESS RELEASE Traction Coffee Roasters




We are excited to announce the re-release of their collaborative coffee project with Yeti Cycles, a portion of each bag sold will be donated directly to Road2Recovery which is a non profit foundation that benefits fallen action sports athletes. In the bag you’ll find carefully roasted Colombian coffee beans with tasting notes of Chocolate & Caramel, a few sips of this delicately roasted dark roast and you’re sure to be riding at full throttle. The coffee is available now through 5/31/20 only at www.TRACTION.coffee/YETI


Grab a bag of Colorado mountain roasted craft coffee today at https://traction.coffee/, help support Road2Recovery & #GainTraction. For every Yeti Cycles bag sold, you’ll also be entered to win Shawn Neer’s 2019 Trophy Of Nations helmet, which he alongside his teammates took home the gold.


“We are beyond excited about this collaboration project between us and Yeti Cycles and jumped at the opportunity to support Road2Recovery, which is a cause that we deeply believe in” said Mike Murfitt, Co-Founder “We are fundamentally focused on community and collaboration so this partnership just made sense for us.”


Traction Coffee Roasters is a Colorado based coffee brand founded in 2018, which was a byproduct of passion for coffee and love for progression. What started as a causal conversation after riding mountain bikes founders Shawn Neer & Mike Murfitt decided they were going to make the jump and start their own roasting brand that was focused on being as genuine as possible and great coffee. Traction is a rider owned and operated company, roasting coffee from around the world that is sustainably farmed and ethically produced.