|Over the 7 years of Trek World Racing, there has been a lot written and said, there have been great victories, personal goals achieve and hopes dashed, but above all, there have been amazing stories. In this video we attempt the near impossible task of acknowledging some of those amazing stories, appreciating all those that made Trek World Racing what it's been to the sport, and bring to an end the final chapter of this amazing team. Thank you to all the fans, we hope you enjoy this special video.|
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but not even the smartest marketing department guy could have forseen that; after all he was only undefeated on the world cup circuit.
Yeah not at all, maybe in the niche market Pinkbike and DirtTV has, but as far as sales numbers go Trek sells MAYBE a couple hundred Session 9's every year. Definitely not enough to justify the salary they give any of their DH riders. Their XC, Road, and CX riders sell 100's of times as many bikes as an DH or Slope-style rider sells. You can arguably ride XC, Road, and CX anywhere wheras DH is a very niche market, so no Gwin is and was nowhere near Trek's biggest marketing asset. I'd put Cancellara light years ahead, then McConnel and Batty miles ahead of any of Trek's DH or Free/Slope-style riders.
It's all about brand position and psychology. The more times you see a bike from a certain brand doing rad things, sub consciously you associate it with being good. I'm not an expert by any means, but if it was direct sales then sponsorship would more often than not be a waste of time.
In terms of the audience of THIS site, BS will be a great asset - but who knows in the grand scheme of things.
Sorry to hear you've been missing all those years :-)
Just like in F1, Mclaren were never owned by Mercedes, they were just the main sponsor, so when Mercedes started their own team (just like Trek moving their support to the athertons), Mclaren were free to either continue using Mercedes engines but no longer receive factory support (aka, continue using stock trek frames and not get any prototypes) or switch to another supplier and receive full factory support.
I have no doubt a new factory sponsored team will come of this, likely with Brook and George as the title riders.
So yeah i don't know.
TWR was the DH squad: "Trek World Racing is a World Cup Downhill racing team competing in both the Elite and Junior categories of the UCI Mountain Bike World Cup." www.trekworldracing.com/team-concept
The Atherton's are now the Trek DH squad.
XC and END are not affected (read: Leov and Batty).
That s a normal move in the buisiness world. End of contract , no new contract. Both parties move on.....
Brook and George are even managed from 23 degree so where is the point to blame Trek?
Its a buisness world
I don't see that really being any better than how I saw it.
Unless what you are staying is that it had been known for a good amount of time that this contract would never get resigned... In that case I stand corrected.
Props to @mattsavage for doing it before me lol
Maybe I hit defense mode early. But granted half the time on this website people just want to be buttheads so that's what I assumed. Lol
I'm sure Martin will be firing up another program, with another sponsor, and more riders... Or maybe he'll go to rally or F1, god knows he must've made enough money....
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